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1
Agenda
§ 
Overview of Current Equity Income Indices
§ 
ALPS Sector Dividend Dogs Series (NYSE: SDOG, IDOG & EDOG)
§ 
The Importance of a Starting Universe
§ 
3 Key Potential Benefits
§ 
§ 
Yield
§ 
Diversification
§ 
Mean Reversion
ETF Facts (SDOG, IDOG & EDOG)
There are risks involved with investing in ETFs including the loss of
money. Diversification does not eliminate the risk of experiencing
investment losses. IDOG is subject to foreign investing risks
including currency fluctuations and political uncertainty.
2
Equity Dividend Index Themes
Most of the popular dividend indices typically have the following themes:
§ 
Beginning Universe of 1000+ securities
§ 
Screens, along with a yield component, are based on combination of one, two
or all of the following:
§ 
Consistency – must have paid a dividend for 5, 10, 15 or even 20 years
§ 
Growth – can not have had a dividend decrease in 5, 10, 15, or even 20 years
§ 
Sustainability – screen to “estimate” likely hood of company sustaining
its dividend
3
Potential Drawbacks of Dividend-Weighted Indices
Using these standard screens we believe leads to one, two or all of the
following potential drawbacks:
§ 
Modest Yield – Many dividend indexes only provide moderate yield
relative to the overall market
§ 
Stock concentration – Despite accessing a basket of numerous stocks,
many dividend-weighted indices are heavily concentrated in much
smaller group of individual securities
§ 
Sector concentration – Many dividend indices tend to be heavily
weighted toward defensive, higher yielding sectors
4
A Dividend Trade-Off?
YIELD High Yield + Low Diversifica5on Sub-­‐OPTIMAL OPTIMAL Modest Yield + High Diversifica5on DIVERSIFICATION YOUR BUSINESS
5
ADVISORY SERVICES
PORTFOLIO SOLUTIONS
ALPS Sector Dividend Dogs Series [SDOG, IDOG & EDOG]
Index Construction
'Dogs Of The Dow’ Theory with a Twist
SDOG follows the S-Net Sector Dividend Dogs Index (SDOGX) while IDOG
follows the S-Net International Sector Dividend Dogs Index and employ the
following index construction methodology:
§ 
All constituents of SDOGX must be members of the S&P 500, all
constituents of IDOGX must be members of the S-Net Developed
Markets Index (ex-Americas) while all constituents of EDOGX must be
members of the S-Net Emerging Markets Index.
§ 
Individual securities included in SDOGX, IDOGX & EDOGX are selected
using ranking system on a sector-by-sector basis:
§ 
Stock Selection - Selects the 5 stocks in each GICS sector
with the highest dividend yield as of the last trading of
November and rebalances quarterly
§ 
Dividend yield - Computed based on regular cash dividends
paid by the company over the previous twelve months, divided
by share price (special dividends not included)
‘Dogs Of The Dow’ - An investing strategy that consists of buying the 10
Dow Jones Industrial Average (DJIA) stocks with the highest dividend
yield at the beginning of the year. The portfolio should be adjusted at the
beginning of each year to include the 10 highest yielding stocks.
6
7
Sector Dividend Dogs Advantage
§ 
The ALPS Sector Dividend Dogs Series (SDOG. IDOG & EDOG) can
potentially overcome shortcomings of other dividend indices by providing the
following:
§ 
Quality Universe / Pure Yield – SDOG, IDOG & EDOG begin with
smaller, quality starting universes which allows yield to be the
primary screen on a sector-by-sector basis
§ 
Sector & Stock Diversification* – SDOG, IDOG & EDOG equally
weight the Top 5 yielding securities from each of the 10 sectors from
their respective starting universe providing sector and stock
diversification (2% per Stock and 10% per Sector)
§ 
ALPHA Potential – SDOG, IDOG & EDOG are designed to be deep
value portfolios but unlike many other dividend indices recognize the
importance of screening on a sector-by-sector basis to provide the
potential for identifying value in every sector while still participating
in all economic cycles
*Diversification does not eliminate the risk of experiencing investment losses
Alpha: a measure of performance on a risk-adjusted basis.
8
Importance of a Starting Universe (SDOG)
SDOGX Index uses the S&P 500 as it’s starting universe. Potential benefits of
beginning with the S&P 500 include:
§ 
Often referred to as the leading large-cap US equity Benchmark Index
§ 
Stringent screens on size, liquidity and quality
§ 
Liquid, well-capitalized companies tend to have better access to financing
allowing them to maintain more consistent dividend policies
Source: S&P Indices as of December 31th 2012. Non S&P 500 companies consist of all US listed stocks outside of the S&P 500
9
Importance of a Starting Universe (SDOG) continued
S&P 500 DIVIDEND PAYERS BY SECTOR
90 80 70 60 50 40 30 20 10 0 Source: S&P Indices as of March 31st 2014.
Total Stocks Dividend Paying Stocks 10
Importance of a Starting Universe (IDOG)
IDOGX Index uses the S-Net Developed Markets Index (ex-Americas) as it’s starting
universe. S-Net DMI uses the following screens to identify qualifying securities:
§ 
§ 
§ 
§ 
Must be a member of the World Bank High Income Countries*
70% - 73% of each stock market capitalization of qualifying countries
Eliminate countries with idiosyncratic dividend policies
Stock price must be > $1 and must have Average Daily Trading Volume
(ADTV) > $10 million
Applying these screens provides a starting universe that currently has 445 liquid
across 22 developed markets. Similar to SDOGX starting with S&P 500 we believe
IDOGX starting with S-Net DMI provides similar benefits:
§ 
§ 
Stringent screens on size and liquidity
Liquid, well-capitalized companies tend to have better access to financing
allowing them to maintain more consistent dividend policies
Source: S-Network Global Indexes as of 11/30/2012
*Economies whose gross national income averages $12,616 or more. 11
Importance of a Starting Universe (IDOG) continued
S-NET DMI DIVIDEND PAYERS BY SECTOR
120 100 80 60 40 Total Stocks Dividend Paying Stocks 20 0 Source: S-Network Global Indexes as of March 31st 2014.
12
Importance of a Starting Universe (EDOG)
EDOGX Index uses the S-Net Emerging Markets Index (ex Taiwan and South Korea)
as its starting universe. S-Net EMI uses the following screens to identify qualifying
securities:
§ 
§ 
§ 
Approx. 85% of each stock market capitalization of qualifying countries
Eliminate countries with idiosyncratic dividend policies
Liquidity screen (must have ADTV > $1 million)
Applying these screens provides a starting universe that currently has 527 liquid
companies across 19 emerging markets.
Source: S&P Indices as of December 31th 2012. Non S&P 500 companies consist of all US listed stocks outside of the S&P 500
13
Importance of a Starting Universe (EDOG) continued
S-NET EMI DIVIDEND PAYERS BY SECTOR
160 140 120 100 80 60 40 20 0 Source: S&P Indices as of March 31st 2014.
Total Stocks Dividend Paying Stocks 14
Dividends
SDOG, IDOG & EDOG apply a pure yield methodology to a liquid, well
capitalized universe of stocks on a sector-by-sector basis.
In our opinion the potential benefits of having yield as a primary screen may
include:*
§ 
Yield has been a significant portion of most major large-cap indices over the past
50 + years
§ 
Companies that pay dividends tend to be more mature and stable than those
companies that don’t. In addition, the need to pay dividends tends to make
management more accountable and less likely to reinvest free cash flow into
non-core business lines.
§ 
Liquid companies with larger market capitalization are more likely to be able to
secure financing when needed making it easier for them to maintain consistent
dividend policies.
* Source: S&P Indices as of December 31th 2012. Non S&P 500 companies consist of all US listed stocks outside of the S&P 500
Diversification does not eliminate the risk of experiencing investment losses
15
Diversification
By isolating ‘Dogs Theory’ to a quality starting universe on a sector-by-sector basis
SDOG, IDOG & EDOG provide excellent diversification at both the stock and sector
level. Potential benefits of this strategy include:
§ 
Unlike many dividend indices that are heavily weighted toward defensive sectors, SDOG,
IDOG & EDOG provide exposure to dividend opportunities in every sector of the market
§ 
Exposure to all sectors may provide better participation in market rallies, particularly if they
are lead by non-traditional dividend sectors
§ 
Limiting exposure to any one sector helps avoid over allocation to sectors that have
potentially over appreciated
* Diversification does not eliminate the risk of experiencing investment losses
16
Mean Reversion (Dogs Theory)
Annual reconstitution and quarterly rebalances provide several potential benefits
including:
§ 
§ 
Annual Reconstitution
§ 
‘Dogs’ theory uses a deep-value approach which may result in mean reversion for
stocks that are temporarily undervalued
§ 
Isolating the screens on a sector-by-sector basis allows potential value to be identified
on a peer level rather than across an entire universe which would likely result in
certain sector biases
Quarterly Rebalancing
§ 
Resetting each stock to 2% and each sector to 10% on a quarterly basis ensures the
portfolio does not become too overweight any one sector or stock
§ 
Using an ETF to apply this type of strategy allows for more efficient tax management
through the use of custom creation and redemption baskets
* Diversification does not eliminate the risk of experiencing investment losses
17
SDOG Index Characteristics
S-Net Sector Dividend Dogs Index
(SDOGXTR)
Characteristics
Yield
4.71%
# of Securities
49
Top 10 Holdings
8.13%
21.75%
10.72%
9.68%
Utilities
10.49%
Consumer Discretionary
Industrials
Energy
9.97%
Health Care
10.25%
Consumer Staples
Information Technology
Financials
10.14%
10.24%
10.15%
Materials
Telecommunication Services
10.23%
Source: S-Network – as of 12/31/2015
** Trailing twelve months (TTM) weighted average underlying constituents – subject to change
*
Diversification does not eliminate the risk of experiencing investment losses
Holdings subject to change. Sector yield is the average yield of the 5
holdings in each sector. Sector yields subject to change. Past
performance does not guarantee future results.
18
IDOG Index Characteristics
S-Net International Sector Dividend
Dogs Index (IDOGXTR)
Characteristics
Yield
5.49%
# of Securities
50
Top 10 Holdings
9.68%
21.18%
10.24%
9.84%
Consumer Staples
10.15%
9.86%
10.11%
10.10%
10.03%
10.08%
Allocation
United Kingdom
25.77%
Australia
22.55%
France
8.00%
Japan
7.82%
Spain
7.70%
Sweden
4.19%
Finland
4.02%
Singapore
Materials
4.01% Norway
3.87%
Financials
Portugal
2.08%
Utilities
Hong Kong
2.02%
Health Care
Netherlands
2.01%
Telecommunication Services
Switzerland
2.01%
Germany
1.99%
Italy
1.96%
Energy
9.91%
Country
Consumer Discretionary
Information Technology
Industrials
Source: S-Network – as of 12/31/2015
** Trailing twelve months (TTM) weighted average underlying constituents – subject to change
*
Diversification does not eliminate the risk of experiencing investment losses
Holdings subject to change. Sector yield is the average yield of the 5
holdings in each sector. Sector yields subject to change. Past
performance does not guarantee future results.
19
EDOG Index Characteristics
S-Net Emerging Markets Sector
Dividend Dogs Index (EDOGXTR)
Characteristics
Yield
6.43%
# of Securities
50
Top 10 Holdings
9.11%
22.02%
10.71%
9.46%
9.74%
10.59%
9.81%
9.95%
11.02%
Poland
10.70%
South Africa
10.67%
China
10.19%
Thailand
8.89%
Brazil
8.82%
Turkey
7.89%
Russia
7.55%
Chile
4.16%
Utilities
Columbia
4.11%
Materials
India
4.06%
Consumer Discretionary
Czech Republic
2.00%
Industrials
Health Care
Information Technology
10.25%
Indonesia
9.94%
Energy
9.77%
Allocation
Malaysia
Financials
10.61%
Country
Consumer Staples
Telecommunication Services
Source: S-Network – as of 12/31/2015
** Trailing twelve months (TTM) weighted average underlying constituents – subject to change
*
Diversification does not eliminate the risk of experiencing investment losses
Holdings subject to change. Sector yield is the average yield of the 5
holdings in each sector. Sector yields subject to change. Past
performance does not guarantee future results.
20
SDOG Constituents
Consumer Discretionary
Yield – 4.74%
Consumer Staples
Yield – 3.58%
Energy
Yield – 7.78%
Financials
Yield – 3.93%
Health Care
Yield – 3.30%
COH
US
Coach Inc
MO
US
Altria Group Inc
COP
US
ConocoPhillips
CINF
US
Cincinnati Financial
Corp
ABBV
US
AbbVie Inc
F US
Ford Motor Co
KO US
Coca-Cola Co/The
ESV
US
Ensco plc-Cl A
IVZ
US
Invesco Ltd
BAX
US
Baxter International Inc
GRMN
US
Garmin Ltd
PM US
Philip Morris
International
KMI
US
Kinder Morgan Inc
MET
US
MetLife Inc
JNJ US
Johnson & Johnson
MAT US
PG US
Procter & Gamble
Co/The
OKE
US
Oneok Inc
NAVI
US
Navient Corp
MRK
US
Merck & Co. Inc.
Mattel Inc
WYNN
US
Wynn Resorts Ltd
Industrials
Yield – 4.02%
WMT
US
Wal-Mart Stores Inc
Information Technology
Yield – 4.45%
SE US Spectra Energy Corp
Materials
Yield – 3.83%
PBCT People's United
US
Financial
Telecommunication Services
Yield – 6.94%
PFE
US
Pfizer Inc
Utilities
Yield – 4.87%
CAT US
Caterpillar Inc
CA US
CA Inc
DOW
US
Dow Chemical Co/The
T US
AT&T Inc
CNP
US
CenterPoint Energy Inc
CMI US
Cummins Inc
HPQ
US
HP Inc
FCX
US
Freeport-McMoRan Inc
CTL
US
CenturyLink Inc
DUK
US
Duke Energy Corp
ETN US
Eaton Corp Plc
IBM
US
Intl Business
Machines Corp
IP US International Paper Co
FTR
US
Frontier
Communications Corp
ETR
US
Entergy Corp
EMR
US
Emerson Electric Co
QCOM
US
Qualcomm Inc
MOS
US
Mosaic Co/The
Verizon
VZ US Communications Inc
NRG
US
NRG Energy Inc
STX
US
NUE
US
Nucor Corp
PBI US Pitney Bowes Inc
Seagate Technology
Source: Bloomberg – as of 12/31/2015. Holdings subject to change.
Sector yield is the average yield of the 5 holdings in each sector.
Sector yields subject to change.
SO US Southern Co/The
21
IDOG Constituents
Consumer Discretionary
Yield – 6.42%
Consumer Staples
Yield – 4.32%
Energy
Yield – 7.95%
Financials
Yield – 6.54%
Health Care
Yield – 3.86%
JCNC
SP
BATS British American
LN
Tobacco plc
BP/ LN BP Plc
ANZ
AU
Aust and NZ Banking Group
AZN
LN
AstraZeneca plc
Marks & Spencer
MKS LN Group plc
IMT LN
Imperial Tobacco
Group plc
ENI IM Eni SpA
SAN
SM
Banco Santander SA
GSK
LN
GlaxoSmithKline plc
PSON
LN
Pearson PLC
ORK
NO
Orkla ASA
REP
SM
NAB
AU
National Australia Bank Ltd
NOVN
VX
Novartis AG-Reg
1928
HK
Sands China Ltd
WES
AU
Wesfarmers Ltd
RDSA Royal Dutch NA
Shell plc-A Shs
SUN
AU
Suncorp Group Ltd
SAN
FP
Jardine Cycle &
Carriage Ltd
Repsol SA
Sanofi
VIV FP Vivendi
Industrials
Yield – 4.97%
WOW
AU
Woolworths Ltd
Information Technology
Yield – 3.30%
WPL
AU
Woodside Petroleum Ltd
Materials
Yield – 5.68%
WBC
AU
Westpac Banking Corp
Telecommunication Services
Yield – 5.69%
4502 Takeda Pharmaceutical
JP
Co Ltd
Utilities
Yield – 6.18%
Abertis
ABE SM Infraestructuras SA
7751
JP
Canon Inc
AMC
AU
Amcor Limited
TEF
SM
Telefonica SA
CNA
LN
Aurizon AZJ AU Holdings Ltd
ERICB
SS
Ericsson LM-B Shs
BAS
GR
BASF SE
TEL
NO
Telenor ASA
EDP-Energias de
EDP PL Portugal SA
BA/ LN BAE Systems plc
7752
JP
Ricoh Co Ltd
BHP
AU
BHP Billiton Limited
TLSN
SS
TeliaSonera AB
ENGI
FP
EN FP
SGE
LN
Sage Group plc/The
RIO
AU
Rio Tinto Ltd
TLS AU Telstra Corp Ltd
FUM1V
FH
Fortum Oyj
8035
JP
Tokyo Electron Ltd
UPM1
V FH UPM-Kymmene Oyj
VOD
LN
SSE
LN
Bouygues SA
KEP SP Keppel Corp Ltd
Source: Bloomberg – as of 12/31/2015. Holdings subject to change.
Sector yield is the average yield of the 5 holdings in each sector.
Sector yields subject to change.
Vodafone Group plc
Centrica plc
Engie
SSE plc
22
EDOG Constituents
Consumer Discretionary
Yield – 5.00%
Consumer Staples
Yield – 4.72%
Energy
Yield – 7.86%
Financials
Yield – 8.86%
Health Care
Yield – 2.02%
ASTRO Astro Malaysia
MK
Holdings Bhd
EXITO
CB
Almacenes Exito SA
2883
HK
China Oilfield Services-H
BHW
PW
Bank Handlowy w
Warszawie SA
BDMS Bangkok Dusit TB
Med Service
BEC World Public
BEC TB Co Ltd
ROTH British American
MK
Tobacco Bhd
1088
HK
China Shenhua Energy Co-H
PEO
PW
Bank Pekao SA
RDY
US
Doctor Reddy's Lab-ADR
CBD
US
Cia Brasileira de Dis-Sp Prf
Ecopetrol EC US SA-Sponsored ADR
CML
SJ
Coronation Fund
Managers Ltd
KLBF
IJ
Kalbe Farma Tbk PT
TOASO Tofas Turk
TI
Otomobil Fabrika
INDF
IJ
Indofood Sukses
Makmur Tbk P
OGZD Gazprom
LI
PAO-Spon ADR
2007
HK
Country Garden
Holdings Co
LHC
SJ
Life Healthcare Group Holdin
UMWH UMW MK
Holdings Bhd
Industrials
Yield – 5.14%
NATU3 Natura BZ
Cosmeticos SA
Information Technology
Yield – 2.95%
LKOD
LI
Lukoil Pjsc-Spon ADR
Materials
Yield – 9.39%
PZU Powszechny PW
Zaklad Ubezpiecze
Telecommunication Services
Yield – 12.23%
BTS Group
BTS TB Holdings pcl
DELTA Delta Electronics
TB
Thai PCL
CSNA3 Cia Siderurgica BZ
Nacional SA
MBT
US
Mobile Telesystems-Sp ADR
NTC
SJ
Netcare Ltd
Utilities
Yield – 6.62%
AESG
ENER
CI
AES Gener SA
SIME
MK
INFY
US
Infosys Ltd-Sp ADR
EREG Eregli Demir ve L TI
Celik Fabrik
MTN
SJ
MTN Group Ltd
CEZ
CP
992
HK
Lenovo Group Ltd
INTP Indocement IJ
Tunggal Prakarsa
VIV
US
Telefonica Brasil-ADR
PGAS Perusahaan Gas IJ
Negara Perser
IPL SJ
2386
HK
Imperial Holdings Ltd
Sime Darby
Berhad
Sinopec
Engineering
Group-H
CEZ AS
TTRAK Turk Traktor ve
TI
Ziraat Makin
SOND
A CI
Sonda SA
MNOD MMC Norilsk Nickel
LI
PJSC-ADR
DTAC Total Access
TB
Communication
PGE
PW
PGE SA
UNTR
IJ
TOTS3
BZ
Totvs SA
SNS
PW
TCELL Turkcell Iletisim TI
Hizmet AS
YTLP
MK
YTL Power International Bhd
United Tractors
Tbk PT
Synthos SA
Source: Bloomberg – as of 12/31/2015. Holdings subject to change.
Sector yield is the average yield of the 5 holdings in each sector.
Sector yields subject to change.
23
Summary
§ 
Equity income oriented investors shouldn’t have to choose between
potential yield and diversification
§ 
The ALPS Sector Dividend Dogs Series seeks to provide investors with the
three key potential benefits:
§ 
Potential Yield
§ 
Sector & Stock Diversification
§ 
Alpha Potential
There are risks involved with investing in ETFs including the loss of
money. Diversification does not eliminate the risk of experiencing
investment losses. IDOG is subject to foreign investing risks
including currency fluctuations and political uncertainty.
24
SDOG, IDOG & EDOG ETF Facts
SDOG
IDOG
EDOG
Ticker:
SDOG
IDOG
EDOG
Underlying Index:
SDOGXTR
IDOGXTR
EDOGXTR
Total Expense Ratio:
0.40%
0.50%
0.60%
Dividends Paid:
Quarterly
Quarterly
Quarterly
Rebalance Schedule:
Quarterly
Quarterly
Quarterly
Website: www.alpssectordividenddogs.com
Phone: 866.675.2639
Email:
[email protected]
25
SDOG, IDOG & EDOG Disclosures
Risks
An investor should consider the investment objectives, risks, charges and expenses carefully before investing.
To obtain a prospectus which contain this and other information call 866.675.2639 or visit www.alpsfunds.com.
Read the prospectus carefully before investing.
There are risks involved with investing in ETFs including the loss of money. Additional information regarding the risks of this
investment is available in the prospectus. The ALPS International Sector Dividend Dogs and ALPS Emerging Sector Dividend Dogs
ETF are new products with a limited operating history.
IDOG and EDOG are subject to foreign investing risks including currency fluctuations and political uncertainty. Investments in
Emerging Markets accentuate these risks.
ALPS Sector Dividend Dogs Series Shares are not individually redeemable. Investors buy and sell shares of the ALPS Sector Dividend
Dogs Series on a secondary market. Only market makers or "authorized participants" may trade directly with the Fund, typically in
blocks of 50,000 shares.
Dividends are not guaranteed and a company's future abilities to pay dividends may be limited. A company currently paying dividends
may cease paying dividends at any time.
The S&P 500 is an index of 500 stocks chosen for market size, liquidity and industry grouping among other factors.
ALPS Portfolio Solutions Distributor, Inc. is the Distributor of the ALPS Sector Dividend Dogs ETFs.
DOG000365 4/30/2016
26
Contact Information
Jeremy Held, CFA* – Director of Investment Strategy & Research
1290 Broadway, Suite 1100
Denver, CO 80203
720-917-0633
303-881-6135
[email protected]
Jennifer Levesque* – Institutional Client Relations
1290 Broadway, Suite 1100
Denver, CO 80203
720-917-0633
[email protected]
*Registered Representatives of ALPS Portfolio Solutions Distributor, Inc.