WINTER 2016

All-Inclusive ski resorts
WINTER 2016
Training deck
Let’s show our NGM & GM
THE UNIQUENESS OF OUR SNOW OFFER
CONTEXT
1) The thrill of a ski destination & snow-related conditions are the primary
drivers for choosing a ski destination. Secondary to that skiers also look for
opportunities to reconnect with their family
2) The all-inclusive ski resort concept is still mainly unknown in NAM and
non-existing amongst the competition
3) Those who ski in Europe go there for the additional cultural & discovery
dimension, as well as great food & social mindset
CLUB MED’S UNIQUE SELLING PROPOSITION
The thrill of an amazing European ski experience in some of the world’s
best ski domains, offering something for everyone in a flexible,
seamless & high standard all-inclusive package.
2
AGENDA
1 | What makes Club Med the Worldwide leader of upscale
all-inclusive ski vacations?
2 | A flexible & customizable offer
a) personalization in the all-inclusive
b) personalization at extra cost
3 | Club Med’s Alpine collection at a glance & focus on Val
Thorens
3
Club Med,
A Ski holiday without constraints
Everything
is included!
>Lift tickets
>Lessons for all levels
>Sports & non-ski activities
>Refined accommodations
>Delicious cuisine for all meals & snacks
>Open bar
>Children’s clubs
>Nightly entertainment
>Flights & transfers
We fit your desires and pace
Many Activities:
Ski, snowboard, snowshoes, cross country
ski, Nordic walking etc….
Many lengths of stay
package week, short stays
An adapted ski formula
All year long; Ski morning and afternoon
with a lunch
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No need to choose, there's
something for everyone!
Family, friends or couple?
High-level skier or non-skier?
You will find what suits you best among
our 20 European ski Villages !
We take care
of your children
Childcare, Children Ski lessons,
Baby sitting or Pajamas Club,
Ski from 3 years in some Villages
(apprenticeship)
We facilitate your arrival
and your stay
> Transport & transfers included when air is
booked
> National Ski School lessons bookable
locally
NEW
> ”Easy Arrival” service for all
snow Villages !!!
And you can trust Club
Med professionalism
Courses offered by the national
ski schools, High level of
equipment, Experienced GO
…
What arguments can you put forward
TO CONVINCE POTENTIAL CUSTOMERS?
Club Med’s expertise &
the best skiing conditions
(coaching, equipment,
seamless ski
experience…)
1
Great food
& cultural
discoveries
6
(dishes,
villages,
city stops…)
5
2
3
“ELEVATE YOUR
THRILL”
5
Premium amenities
& an array of diverse activities
(other sports, spas…)
7
A choice between 22 ski
destinations worldwide to find
the one that fits you best
Accessibility of the
Alps from the USA‘s
Northeast &
flexibility of journey
4
Family offering
(children’s clubs,
family rooms, etc)
…overall, the best ski vacation
with a great value for money
We offer the ideal product to
ATTRACT SKIERS OF ALL LEVELS & TO SUIT THEIR NEEDS
01
Best
ski product &
experience
PRODUCT USPs
Focus on the quality of the
ski conditions & of the
lessons
reason
 Club Med PIONEERED THE ALL-INCLUSIVE SKI
HOLIDAYS – since 1956 (almost 60 years!)
 LIFT TICKETS INCLUDED: valid from the day after
arrival until the day before departure
 Ski resorts located in the WORLD’S BEST SKI
DOMAINS (the 3 Valleys, Paradiski, Vialattea),
guaranteeing THE BEST SKI CONDITIONS FOR ALL
LEVELS
 GROUP LESSONS FOR ALL LEVELS INCLUDED, in
small groups of same level.
 ALPS ARE THE MOST DESIRED LOCATION for ski
enthusiasts:
> highest quality snow conditions
> beauty of the skiing areas
> variety of slopes
> a chance to experience the charm of Europe
 SKI-IN SKI-OUT : most resorts have direct access
to the slopes to maximize time spent skiing &
convenience
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 All lessons provided by professional
INSTRUCTORS FROM THE NATIONAL SKI
SCHOOLS in France, Switzerland & Italy
 HIGH-END ONSITE SKI SERVICE : onsite
equipment rentals* offering the best up-todate ski equipment
*Equipment rental at extra cost
Organizing your time on the slope is easy since
LIFT TICKETS & GROUP LESSONS ARE INCLUDED
Best
ski product &
experience
01
reason
A TYPICAL SKI WEEK AT CLUB MED
Lift tickets are valid starting the day after arrival until the day before departure
Typical lesson: 2.5 hrs in the morning + 2.5 hours in the afternoon
SUNDAY
Arrival
MONDAY
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SATURDAY
Ski lift ticket
Ski and snowboard classes
SUNDAY
Departure
Ski with your
family day
GROUP LESSONS ADAPTED TO ALL LEVELS INCLUDED
 Exclusive partnerships with the National Ski Schools in France, Switzerland and Italy to
guarantee quality of teaching
 Small groups of same level
 Ski, cross-country* or snowboard lessons for all levels
 For resorts without Children’s Clubs, ski lessons included in the package start at 12 years
old (eg. Val Thorens Sensations)
7
*at select resorts
Our selection of 20 Alpine resorts are located in the
MOST BEAUTIFUL & LARGEST SKI DOMAINS
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Variety of villages…
you will find the one
that suits you best !
reason
With a total of 22 ski
resorts worldwide,
including 20 different
resorts to choose from in
the Alps, those wanting to
ski in Europe this winter will
be spoiled:
• The best conditions to
enjoy skiing
• Great Spas to relax &
other activities
• GOs who take care of
your children
• …there is something for
everyone !
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Primary resorts
Val Thorens Sensations
Valmorel
> New high-end, modern & digital resort
> Located in the best ski resort in the
world
> Festive & cosmopolitan ambiance
> New dining experience
> Beautiful rooms & common areas
> Perfect for families: All kid’s clubs (from
Baby Club Med to Passworld)
> Luxurious accommodations: 5T space +
chalets-apartments
> Ideal ski for beginners & intermediates
> Pretty alpine ski resort , unspoilt nature
Peisey Vallandry
> Large skiing domain, great for
advanced skiers
> Kid’s clubs from Petit to
Passworld
> Authentic mountain resort
Méribel L’Antarès
> Great skiing domain (3 valleys)
> Small resort (70 rooms only) with
an authentic mountain feel
> Great shopping in nearby town
> For couples / families with older
children (no kid’s clubs)
Chamonix Mont Blanc
> World famous skiing domain
> Low altitude perfect for babies &
with Baby club Med (no othe r kid’s
club)
> Altitude restaurant on the slopes
> Luxurious shopping in the town
Val d’Isère
> Luxurious 5T Space
> Perfect destination for advanced
skiers, freeriders, freestylers
> Ideal for couples or families with
older children (no children’s clubs)
> Shopper’s paradise
Pragelato Vialattea
Tignes Val Claret
> Great skiing domain
> kid’s club from 4-17 years
> Numerous shopping &
entertainment options in the town
> A cluster of typical chalets
> Italian Dolce Vita ambiance & great
for foodies
> Kids’ clubs from 2-17 years
> Laidback atmosphere in the town
> Europe’s 2nd largest ski domain
Secondary resorts
PROXIMITY TO EUROPE & RESORT OFFERINGS
are ideal for the targeted families
03
Accessibility
of the Alps from
USA’s Northeast
reason
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A family offering
for a great family
ski vacation
reason
 Well-linked to INTERNATIONAL AIRPORTS &
many RAILWAY STATIONS in the French Alps
LUXURIOUS FAMILY ACCOMMODATIONS including
family suites, exclusive 5 Trident spaces & chalets
Our core USA ski target (Northeastern families with
kids 6-17) travels mostly from Washington & NYC:
SPACIOUS ROOMS to comfortably accommodate
the whole family
 Frequent flights: 2 daily direct flights from NYC
& 1 from Washington; numerous 1-stop flights
from both cities (more than 10)
Amazing CHILDREN’S CLUBS from 4 months* to 17
years old (at select resorts)
 Wide array of airline choice: Swiss & United
(direct); Delta, Air France, Tap Portugal, British
Airways, Aer Lingus, American, Brussels, SAS,…
(1 stop)
Ski and snowboard LESSONS FOR KIDS; snow
gardens to introduce skiing to the youngest
Evening entertainment – KIDS SHOWS!
Teen Spa* (Valmorel, Val d’Isère)
 Proximity to Europe: LESS THAN 10-HOUR DIRECT
FLIGHT to Geneva with Swiss/United
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*At extra cost
Our family offering makes it
STRESS-FREE & CONVENIENT FOR FAMILY TRAVEL
05
A diversified
resort offering
reason
Traditional WINTER SPORTS: skiing, snowboarding,
cross-country skiing
Offers for NON-SKIERS: hiking, snowshoeing, Nordic
walking, sledding
INNOVATIVE WINTER SPORTS (at selected resorts)*:
mountain biking, speed riding, dog sledding, boarder
crossing, snow scooting
APRÈS-SKI: entertainment for when you’re off the
slopes
WELLNESS & RELAXATION: spas*, heated swimming
pools, fitness rooms
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*At extra cost
Beyond a great skiing experience, traveling to the Alps means
GREAT GASTRONOMY & CULTURAL IMMERSION
06
Combine skiing with
great food &
cultural discovery
reason
Reassure on unique
vacation experience
(more cultural that
staying in the US)
Delicious mountain specialties
> The Alps are a region with GREAT LOCAL GASTRONOMY that you
will discover in our restaurants :
• Best local cheese: Comté, Beaufort, Reblochon
• Delicious specialty meals: Fondue Savoyarde, Tartiflette,
Raclette, Crozets, Dauphinois potatoes…
• Local white wines and regional liqueurs…
> Some resorts feature an ALTITUDE RESTAURANT directly on the
slopes: Chamonix, Pragelato, St Moritz, Villars sur Ollon
> “MEAL-EXCHANGE” allows GMs to lunch in other resorts of the
same ski domain: Méribel l’Antarès & Méribel le chalet; La Plagne
2100 & Peisey Vallandry; Tignes Val Claret &Val d’Isère
> Visit typical QUAINT MOUNTAINSIDE VILLAGES
> With the CITY STOP IN PARIS, discover Paris on your journey to the
Alps, and Club Med takes care of everything (flights, hotel,
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transfers)
Paris City Stop
Skiing at Club Med in Europe is
MORE ACCESSIBLE THAN SKIING AT HOME
The best ski experience
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for a great value
reason
Incredible savings of
an all-inclusive 7-night
trip for 2 to Club Med
Val d’Isère vs. a do-itYourself ski trip in
Aspen, CO
Comparison
for the
W15 season
(2014-2015)
Figures will be
updated for W16
once sources of
information
provide new
data for 2016
That’s a saving of more than $3,700 per couple!
1
Sample flights for travel January 18 to January 25, 2015 from New York (LGA) to Aspen, CO (ASE).
Price from Tripadvisor's "TripIndex Ski: Winter 2013-14" with 2% inflation applied. Inflation figures from Kiplinger's Economic Outlooks August 2014.
3
Prices from www.aspensnowmass.com
4
Prices from www.aspensnowmass.com for 5-day adult group lesson
* Price is per adult of 12 years and older, based on double occupancy in a Club Room for a 7-night stay. Round-Trip flight included from New York (JFK) to Geneva (GVA) based on travel January 18 to
January 25, 2015. Membership fee not included.
2
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Great value for money:
TRANSFERS TO THE SKI RESORTS ARE INCLUDED
07
The best ski experience
for a great value
reason
o Remember that in the airinclusive package, private
transfers from the airport are
included.
o Customers often forget to take
into account this extra cost
when they book their air travel
independently and they do not
realize how costly booking
transfers independently from the
airport to ski resorts can be.
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RETURN TRANSFER PRICES FROM GENEVA AIRPORT WHEN BOOKED
INDEPENDENTLY THROUGH EXTERNAL PROVIDER*
Price in
Price in €
$US**
$ 607.20 (1-2 people)
€ 552
Peisey
Vallandry
Meribel
L’Antares
Val Thorens
Sensations
Chamonix
Mont Blanc
Valmorel
Val d’Isere
Tignes Val
Claret
Pragelato
Vialattea
€ 607
€ 605
€ 692
€ 763
€ 872
€ 400
€ 520
€ 603
€ 690
€ 646
€ 712
€ 698
€ 763
€ 960
€ 1,069
$ 667.70 (3-4 people)
$ 665.50 (1-2 people)
$ 761.20 (3-4 people)
$ 839.30 (1-2 people)
$ 959.20 (3-4 people)
$ 440.00 (1-2 people)
$ 572.00 (3-4 people)
$ 663.30 (1-2 people)
$ 759.00 (3-4 people)
$ 710.60 (1-2 people)
$ 783.20 (3-4 people)
$ 767.80 (1-2 people)
*Prices based on instant quote from
http://www.airports-shuttleexpress.com/ for transfers from & to
Geneva Airport from January 17 to
January 24 2016
$ 839.30 (3-4 people)
$1,056.00 (1-2 people)
$1,175.90 (3-4 people)
**Based on exchange rate of €1 = $1,1
Overall, Club Med offers the
MOST COMPREHENSIVE ALL-INCLUSIVE SKI PACKAGE
Lift tickets
Lessons for all levels
Refined accommodations
Delicious cuisine for all meals and snacks
Open bar
Sports & non-ski activities
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Great Children’s Clubs
Nightly entertainment
Flights and transfers
(at select resorts)
AGENDA
1 | What makes Club Med the Worldwide leader of upscale
all-inclusive ski vacations?
2 | A flexible & customizable offer
a) personalization in the all-inclusive
b) personalization at extra cost
3 | Club Med’s Alpine collection at a glance & focus on Val
Thorens
15
Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
« Easy Arrival » for all
snow Villages !
&
> Material already prepared in
GMs’ lockers when they arrive
at the resort
Your own exclusive
group instructor
> Registration made for
ski/snowboard lessons : adults
and children
for a group over 10 persons
Short stays offer
All season / many resorts
Possibility to have
lunch at another
Club Med
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Or in an « altitude » restaurant
Ski +
Snowboard
…19 levels
of lessons !
‘Classic lessons’
Groups can decide to have a
‘full ski day’ instead of the
regular morning + afternoon
sessions
Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
« Easy Arrival » for all
snow Villages !
&
> Material already prepared in
GMs’ lockers when they arrive
at the resort
> Registration made for
ski/snowboard lessons : adults
and children
Ski +
Snowboard
…19 levels
of lessons !
● GMs receive an email 30 days
before their arrival offering them
to fill in the form « Make my arrival
easy » in their Member Space
● GMs fill form with : Details of
weight/height/feet size….for
ski/snowboard material,
ski/snowboard levels, language…
for lesson registration
ALL SNOW VILLAGES
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Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
&
« Classic lessons »
Ski +
Snowboard
…19 levels
of lessons !
● Classic class schedule = 5 days
from Monday to Friday
2,5hours in the morning
& 2,5hours in the afternoon
From 9am to 5pm
● Decision of the group with the
instructor to opt for a ‘full ski
day’ for 1 or 2 days in the week
From 9am to 2pm
& late lunch later at the resort
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Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
&
Meal exchange program
available for villages in the same
ski domain & trident category:
● Val d’Isère & Tignes
● La Plagne 2100 & Peisey
Vallandry
● Meribel l’antarès, Méribel le
Chalet
● Decision of the group
Altitude restaurants :
Chamonix, Pragelato, St
Moritz,Villars sur Ollon
Possibility to have
lunch at another
Club Med
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Or in an « altitude » restaurant
Ski +
Snowboard
…19 levels
of lessons !
Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
&
WHAT IS IT?
Short stays offer
Available in some resorts at
some specific dates.
FOR MORE INFO,
PLEASE CONTACT US
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Ski +
Snowboard
…19 levels
of lessons !
Two formulas available:
 3 days from
Thursday to Sunday
OR
 4 days from
Sunday to Thursday
 Ski pass valid from the day
after arrival until the day
of departure
 Possibility to follow classes
with the national ski
schools
Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
&
Your own exclusive
group instructor
for a group over 10 persons
● Registration at the
resort at the ski desk
(All resorts)
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Ski +
Snowboard
…19 levels
of lessons !
AGENDA
1 | What makes Club Med the Worldwide leader of upscale
all-inclusive ski vacations?
2 | A flexible & customizable offer
a) personalization in the all-inclusive
b) personalization at extra cost
3 | Club Med’s Alpine collection at a glance & focus on Val
Thorens
22
Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
Private lessons for adults
Ski/snowboard
Room
upgrades
Spa Offer
Resort
activities
A la Carte
OFFERS
Ski courses for children
under 12 in resorts
without childcare
Val Thorens
Booster Pack
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Ski lessons
from 3 years
old
Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
Room
upgrades
● Deluxe rooms with
turndown service,
bathrobe & slippers,
luggage service,…
● Suites with breakfast room
service, private transfers
(when air is booked),…
● 5T spaces: concierge
services, private lounges,
champagne in the
evenings,…
(Valmorel, Val d’Isere)
● Chalets-apartments in
Valmorel with butler service
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A la Carte
OFFERS
Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
Private lessons for adults
Ski/snowboard
A la Carte
OFFERS
● 6 days formula : 7 hours per
day or half day or 2 hours
● 5 days formula : 7 hours per
day or half day or 2 hours
● Available at the time of the
reservation : Val Thorens /
Pragelato
To book in the NA for these 2
resorts (Val Thorens +
Pragelato) and to book in
resort in all our other resorts.
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Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
A la Carte
OFFERS
Ski courses for children
under 12 in resorts
without childcare
To book in the NA
26
Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
A la Carte
OFFERS
Available at : SerreChevalier, La Plagne
2100, Valmorel,
Villars-sur-Ollon
To book in the NA
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Ski lessons
from 3 years
old
Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
Pack includes
● Private ski or snowboard
lessons
● A wellness box
● Dedicated fitness coaching
(relaxation session)
● Tips on nutrition
● A Spa treatment
To book in the NA
Val Thorens
Booster Pack
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A la Carte
OFFERS
Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
Resort
activities
Depending on the ski resort.
Ex : speed riding, snow
scooter, paragliding,
bobsleigh…
To enrich your storytelling !
Bookable in the resort
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A la Carte
OFFERS
Did you know Club Med offered so many possibilities
to personalize our GMs’ winter sports experience ?
SPA OFFER
Depending on the resort,
we have many spa
treatments available and
often partnerships with
famous Spa Brands !
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A la Carte
OFFERS
AGENDA
1 | What makes Club Med the Worldwide leader of upscale
all-inclusive ski vacations?
2 | A flexible & customizable offer
a) personalization in the all-inclusive
b) personalization at extra cost
3 | Club Med’s Alpine collection at a glance & focus on Val
Thorens
31
8 BLOCKBUSTER ALPINE RESORTS
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It is not always easy to talk about our snow
Resorts, and to differentiate them…
However, each of them is different and
offers our GMs a suitable experience !
Let’s see what makes
them UNIQUE…
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A Resort for each of our GMs !
(map focused on NAM blockbusters)
High standard skiing Village
Val Thorens
Sensations
For ski lovers : great ski domains
adapted to experienced skiers
Val
d’Isère
Tignes Val
Claret
Méribel
l’Antarès
Pragelato
Vialattea1
PeiseyVallandry1
Sporty & trendy ski
resorts
Charming and
cozy ski resorts
Modern ski resorts
renowned for their
sporty identity
Charming ski resorts in
a pleasant setting to
relax
Chamonix
Mont Blanc
LEGEND kids’ clubs
Valmorel
Villages without kids’ clubs
Villages with kids’ clubs from 4 months to 23 months
Villages with kids’ clubs from 4 months to 17 y.o.
Villages with kids’ clubs from 2 to 17 y.o.
Villages with kids’ clubs from 4 to 17 y.o.
1. Village with both multi-sports and high standard skiing
PeiseyVallandry1
Pragelato
Vialattea1
Multi-sports Village
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For people who also want to practice a
large variety of sports : cross-country
skiing, fitness, Nordic walking…
ALPINE COLLECTION – KEY FACTS
Domain
Altitude
Total length
of ski slopes
(miles)
Trident Level
Airport
Distance
Transfer
Time from
airport
Train Station
Children’s
Programs
Ski Lessons
From Age
(included)
Ski in/out
Spa
PEISEYVALLANDRY
FRANCE
Paradiski
5,249 ft
264
4
Geneva
120 mi
2h30
BourgSt.-Maurice
12 mi
Petit Club Med
Mini Club Med
Club Med Passworld
4
•
•
MERIBEL
L’ANTARES
FRANCE
The Three
Valleys
5577 ft
373
4
Geneva
87 mi
2h15
Moutiers
12 mi
No supervision
12
•
•
VAL THORENS
SENSATIONS
FRANCE
The Three
Valleys
7,546 ft
373
4
Geneva
96 mi
2h30
Moutiers
22 mi
No Supervision
12
•
•
CHAMONIX
FRANCE
Chamonix
Mont-Blanc
3,396 ft
113
4
Geneva
64 mi
1h10
St. Gervais
15 mi
Baby Club Med
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VALMOREL
FRANCE
Grand
Domaine
4,700 ft
93
4 with
5
Geneva
72 mi
2h
Moutiers
5 mi
Baby Club Med
Petit Club Med
Mini Club Med
Club Med Passworld
4
•
•
VAL D’ISERE
FRANCE
Espace
Killy
Geneva
138 mi
3h
Bourg –
St -Maurice
25 mi
No Supervision
12
•
•
TIGNES VAL
CLARET
FRANCE
Espace
Killy
6,890 ft
186
4
Geneva
125 mi
2h45
Bourg –
St -Maurice
20 mi
Mini Club Med
Juniors’ Club Med
4
•
•
PRAGELATO
VIALATTEA
35 ITALY
Vialattea
5,250 ft
248
4
Turin
68 mi
1h40
Oulx
20 mi
Petit Club Med
Mini Club Med
Juniors’ Club Med
4
•
•
Resort
Space
6,070 ft
186
4 with
5
Space
•
Val Thorens Sensations 4T
The new flagship ski resort
36
Reminder
5 pillars that make it an unique Village
THE BEST SKIING in the "BEST SKI
RESORT IN THE WORLD”
02
A resort with a MODERN AND WARM
DESIGN facing the mountains
A NEXT GENERATION RESORT
with new digital services for a
smoother & more fun experience
04
03
A FESTIVE, COSMOPOLITAN
AMBIENCE in a Resort full of energy
A NEW DINING EXPERIENCE: tasty
and tailored to everyone's pace
and desires
37
01
05
VAL THORENS SENSATIONS
The symbol of a hassle-free ski experience !
A Village for all type
of sportsmen & women
Skiers will be delighted by the
ski resort
● Non skiers can enjoy plenty of
other fun activities: VTT on
snow, climbing, fitness etc…
●
A Village that eases
your arrival and your
stay
Get your material ready at
your arrival by filling a form
before
● Register to your ski lesson
before arrival
●
A Village that follows
your rhythm
●
●
●
Normal ski day / all day skiing
Ski in April
A village open from November
till May
38
A Village on Top
Val Thorens, elected best ski
resort in the world for the
second consecutive year
● The Village is on the slopes
● You have the Best ski material
●
A Village welcoming
all nationalities !
●
English speaking GO
THE NEW FLAGSHIP CLUB MED SKI RESORT

Warm and contemporary building with majestic panoramic views of the Alps

New-generation resort for a seamless holiday experience

High end international resort buzzing with energy
3
sunny terraces
39
SPACIOUS, LUMINOUS, COMFORTABLE & MODERN ROOMS
80%
of rooms have mountain views
65%
have balconies
40
Suite
AN IDEAL WINTER SPORTS DESTINATION
Val
Thorens: highest ski resort in Europe, with an optimal snow cover from
November to May
Access
Ski-in
A
to the amazing Three Valleys ski domain
ski-out resort
flexible skiing / snowboarding schedule, to suit your own timing
Wide
array of thrilling & innovative snow sports including speed-riding,
mountain biking, boardercross, sledding,…(a la carte, not included)
Booster
skiing pack (extra cost)
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Speed riding
Mountain biking
NEW RESTAURANT CONCEPT & FOCUS ON
MOUNTAIN SPECIALTIES
Menu
designed by 2-Michelin star chef Edouard Loubet (born in Val Thorens)
Epicurious:
A
a new concept restaurant with a gourmet corner & a wine cellar
new-generation buffet for the best of mountain cuisine
Opening
“Take
hours extended: from 7:30am to midnight
away” corner in the ski room
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Epicurious
A GREAT PLACE WHERE TO RELAX
Club
Med Spa* by Carita
Free
43access
to Turkish bath
Beautiful view from the rooms
Indoor wall climbing
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Epicurious lounge
Main restaurant
Appendix
CLUB MED NAM PRIORITY TARGET AT A GLANCE:
VERY CONNECTED & URBAN
FAMILIES WITH KIDS BETWEEN 6 AND 17 FROM NORTHEAST
Definition &
volume
 Families with youngest kid between 6-17 y/o, with an household income superior to $150K,
from the Northeast
VERY AFFLUENT
 410K families
GOING TO THE BEACH
WASHINGTON
INTERNET
NEW YORK
FAMILY CENTERED
HOTEL
SIGHTSEEING
FRIENDS CONNECTED
ACTIVE
TRAVEL ABROAD
CONNECTED
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ENTERTAINMENT
DINING OUT
SOCIAL MEDIA
EXERCISE REGULARLY
ONLINE BOOKING
CALCULATED/INFORMED BUYER
A DEEPER LOOK INTO THE MAIN TARGET FOR NAM
FAMILIES WITH KIDS BETWEEN 6 AND 17 FROM NORTHEAST
Definition &
volume
1
2
3
4
5
6
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 Families with youngest kid between 6-17 y/o, with an household income superior to $150K,
from the Northeast

They are expert skiers and are looking for information about ski service and
expect websites to provide valuable information

Their main concern when choosing destination is about snow and ski
conditions, be close to the slopes, have expert trails and maximize time on the
slopes
410K
 410K families

Use expert language & give detailed information
on ski area

Highlight high quality snow conditions in the Alps
& beautiful skiing areas, snow guarantee
Seamless experience offered by CM

(All Inclusive/Directly on the slopes/Gear ready when
they arrive, etc)

In a secondary message, Highlight Family
friendly, kids amenities, ski school
Online information sources dominate their ski travel shopping process
They rely on call center & travel agents for additional information
They use more and more smartphone and tablet

Ski product information is key

Very connected and engaged on social network, especially during ski trips, with
sharing photos and videos

Highlight connected resorts


They live in big cities of the northeast
NYC and Washington are the Top2 cities


Push air packages to Geneva
NYC & WAS: direct flights to Geneva

They are family centered, but ski stay the main driver of purchase



NAM MAIN TARGET’S EXPECTATIONS ABOUT A SKI VACATION
A shared activity
Planning
 Skiing is a type of vacation that is highly charged with emotion (more than beach vacations), a time for family
reconnection and creating strong memories
 Quality of ski is paramount, and equally important is the ski instruction
 After that come: accessibility, luxurious accommodation, gourmet food, & activities for the kids
Destination
 Those who ski in Europe go there for the additional culture and discovery dimension, as well as great food and the leisurely
and social mindset
All-inclusive
 All-inclusive ski resort is a category which is totally unknown – the two are not associated together.
 Resorts suffer from a “lower-end” image amongst this target audience
 There is curiosity and enthusiasm at the idea of an all-inclusive ski resort
Club Med
 Not known at all for ski vacations
 To consider us, consumer they need to be sure we are: upscale, suitable for families, good ski destinations, modern, affordable but with
premium options, good food resort
In short
A ski vacation is
Sensorial
[climate, scenery, food]
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Physical
[exertion & relaxation]
Emotional
[bonding, nostalgia]