WINDOWS PLATFORM STORY

WINDOWS
PLATFORM STORY
George Kanellopoulos
Sr. Technology Evangelist, MS Hellas
Productivity?
Nationwide strikes
protesting austerity
measures in Greece
actually increased
Greek productivity by
around 5%, according
to a recent study by two
Princeton economists.
Goat
Productivity
Productivity +
?
Services Platform
First Party Services
Devices
Devices Platform
What Microsoft and third parties
run cloud services on
Microsoft’s online services for
customers and partners
PCs and Phones
The Device OS: Windows
Our Windows convergence is almost complete
Unified core
and app platform
Converged
OS kernel
Converged
app model
Windows 10
Easy for users to get
& stay current
MICROSOFT CONFIDENTIAL
Windows 10 powers a huge range of hardware…
Phone
Phablet
Small
Tablet
Large
Tablet
2-in-1s
(Tablet or Laptop)
Desktops
& All-in-Ones
Classic
Laptop
IoT
HoloLens
Surface Hub
Xbox
MICROSOFT CONFIDENTIAL
…with one dev platform reaching every device
Adaptive UI
+ Controls
Natural
User Inputs
Live Tiles +
Notifications
Monetization
+ Distribution
Full Support for
Existing Code
MICROSOFT CONFIDENTIAL
One universal app platform
One security model
One management system
WINDOWS
FOR ENTERPRISE
One deployment approach
One familiar experience
National Bank of Greece
PREMIUM Banking
12
Reinventing the affluent service
model
Gregory Vyssoulis
Premium Banking Sector Head, NBG
Premium Banking Business Model
524
branches
157k
customers
PREMIUM Banking
National Bank of Greece
642
RMs
18bn
assets under
management
14
Premium Customer Needs
National Bank of Greece
recognition
perceived differentiation
convenient &
dedicated service
investment advice
broad product offering
PREMIUM Banking
privacy
remote interaction
technology
15
National Bank of Greece
servicing and layout
PREMIUM Banking
16
servicing and
layout
The new brand was applied across the branches, stationary and web
National Bank of Greece
branding
PREMIUM Banking
19
The distribution model was expanded for better coverage in all branches
National Bank of Greece
distribution model
dedicated affluent branch
shop-in-shop
• Branch serves affluent customers
• All branch staff dedicated to
affluent customers
• Branch serves all customers
• Dedicated space, dedicated RMs
for affluent customers
regular branch
small branch
regular branch
• Branch serves all customers
• RM dedicated to affluent
customers
• Branch serves all customers
• RM dedicated to affluent
customers
PREMIUM Banking
• Branch serves all customers
• Branch Manager serves affluent
customers
20
A suite of applications was developed to support affluent customer servicing
National Bank of Greece
technology
PREMIUM Banking
22
A suite of applications was developed to support affluent customer servicing
National Bank of Greece
technology
PREMIUM Banking
23
Technologies Used
National Bank of Greece
technology
PREMIUM Banking
24
The new approach aims to meet all affluent customer needs
legacy
National Bank of Greece
new approach
recognition
perceived differentiation
convenient &
dedicated service
privacy
investment advice
broad product offering
remote integration /
technology
PREMIUM Banking
25
So far, results have been very encouraging
Customer Satisfaction
National Bank of Greece
Customer Acquisition
95% of customers are positive
3 out of 5 customers won over
35% referral ratio
250m target in assets realistic
towards the new service
PREMIUM Banking
26
National Bank of Greece
Thank you!
PREMIUM Banking
27