Introducing: CaaS – Content as a Service Talenthouse Art works.

Talenthouse
Art works.
Introducing:
CaaS – Content as a Service1
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Talenthouse
Art works.
“Art has the power
to transform, to illuminate,
to educate, inspire
and motivate.”
Dave Stewart
© Copyrights
Concept & Design: Helmut R. Nowak, Roman Scharf
Wording: Talenthouse Team, Roman Scharf, Emma Trant
Artworks, Images & lllustrations: Copyright by the Talenthouse artists, Getty images, Google-Search, Photoalto, iStockphoto, Image 100 Ltd., Adidas, Talenthouse Inc.
Copyright Notice and Disclaimer: All rights reserved. This publication is copyright protected. No part of this publication may be reproduced, stored in a retrieval system or transmitted
in any form or any means, mechanical, electronic, photocopying, recording or otherwise to persons outside Talenthouse team without the prior written permission of Talenthouse Inc.
in consideration of this publication being made available to you, you undertake to comply with these use restrictions. Any person or persons who infringe any intellectual property rights
that subsist in this publication may be liable to criminal prosecution and civil action. The contents of this publication are intended to provide general information on the Talenthouse
brand. Talenthouse and its shareholders, directors, employees, agents, subsidiaries and affiliates shall have no liability whatsoever to the readers or any third party for any issue
relating to the said contents. NNWest GmbH, Vienna, 2014. Printed in the EU. Not for sale.
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Contents:
Intro
4
The Talenthouse Community
8
Community Profile
9
The Creative Verticals
10
Social Media Influencers
12
The Challenge – The Solution
14
Creative Invite® Timeline
16
Why Talenthouse works
18
Talenthouse Case Studies
22
Content as a Service
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Examples / Screenshots
28
Partner with Talenthouse
36
Art works
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The Talenthouse
platform brings
brands together
with artists who
create content
that connects
with people.
6
Work by Joel Sossa Mexico
“Talenthouse enables Microsoft
to directly support creative projects,
giving creators the opportunities to make
the right connections. We are excited to be part
of this innovative platform and believe this will
positively transform the creative industry.”
Craig Hepburn
Global Director, Social & Digital Media
Microsoft
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Talenthouse is
a community of
artists, designers,
filmmakers, fashion
designers, musicians
and photographers
in 175 countries.
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Community profile
169,000,000
people reach
core age group 18-34
50% female
50% male
Work by Hang Do Thi Duc Germany
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Download the
QR Code Scanner
from the App Store.
Fashion
Music
Art/Design
Photography
Scan QR Code
and cruise through all
Creative Verticals.
12
Film
Talenthouse connects all
Creative Verticals:
4
Music
2
Fashion
a
b
c
3
Film
1
Art/Design
d
e
5
Photography
“Artists make the most
compelling content and actively
grow their audience.
They represent an unrivaled force
of consumer influence.”
Mark Simmons
Author
14
Talenthouse artists are social media influencers
and provide premium content that drives consumers
engagement and participation.
Brands
Artists
Consumers
have a need for high quality premium
content at scale.
want a creative outlet, to gain
recognition and to make money.
ignore interruptive advertising
messages, and prefer to engage
with interesting content
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The Challenge:
Deliver reliable on-brand content
to power owned, earned and
bought media channels.
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The Solution:
The Talenthouse Creative Invite®
Submissions
Artists and creators
are invited to submit.
Open call for submissions
6-8 weeks.
Voting
Announcement
Public Facebook and Twitter
voting driving social engagement
and peer-to-peer conversations.
Brand selects artists work
which may be used across their
owned, earned and bought
channels.
Creative
Invite®
launches
6-8 weeks
Embeddable
Facebook Apps
and iframes /
social content
calendar
Multiple
blog posts
and supporting
editorial /
guest judge
activation
Weekly
galleries
Talenthouse provides a continous stream …
Work by Aliona Kononova Moldova
Creative Invite®
Timeline
Facebook
and Twitter
public voting
Artist
selected
1 week
Mainstream /
brand fans
participation
1 week
Sales
drivers
targeted to
voters
… of reliable on-brand content.
Life
changing
stories, social
currency, post
campaign survey,
content
licence
19
Why Talenthouse
works
“The Talenthouse Creative Invite
gave designers the chance to work
with our global brand.
The response has been fantastic
and we are overwhelmed
by the number and quality
of content generated.”
Ben Ashlin
Global Head of Marketing
adidas eyewear
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Creative Invite® generates premium content for all
digital and ATL channels, building social currency,
stories and emotional connections.
Global community of artists and creators and a network
of trusted colleges, media and fulfilment partners
Cloud technology meaning every
Creative Invite® can live across and feed
multiple platforms.
Sophisticated and mature
social voting technology works
across multiple platforms and
browsers.
Expertise,
project management and
internationalisation
capability
Create a music video for
Avicii and burn®
Avicii
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DJ
Film/Music
Case Study
Submissions
The Brief
The Challenge
Burn®, together with International DJ Avicii,
invited film and video directors to create an
original music video for Avicii’s new track,
Speed (Burn® and Lotus F1® Team Mix).
Drive awareness of Burn®
in the key territories
• Amplify the partnership between
Avicii and Burn®
• Create engaging, inspiring and
shareable content for all social channels
Results
N3.7 million video views
channels served: Facebook,
Twitter, Blog, Youtube
Design a playsuit for
Jessie J and vitaminwater®
Selected Artist
Design a playsuit for global
super star Jessie J with
glacéau vitaminwater ®
to rock the stage at the
annual Rock in Rio event
in Brazil.
Playsuit Design by Zuri
Herrera, Mexico
Jessie J
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Artist, Live at the
‘Rock in Rio’
Fashion
Case Study
Submissions
The Challenge
The Brief
Glaceau vitaminwater® (part of the
Coca-Cola Company) partnered with
Talenthouse to amplify their relationship
with pop icon Jessie J.
Through Talenthouse, they hosted
a Creative Invite inviting fashion designers
across the globe to submit show stopping
playsuit outfits for Jessie to wear on stage
at the Rock In Rio event in Brazil,
where she headlined alongside
Justin Timberlake
and Alicia Keys.
• Drive awareness for Glaceau
vitaminwater®
• Leverage brand ambassador
Jessie J
• Grow social media audience
• Create content to engage
existing audiences
Results
N14 million earned impressions
channels served: Facebook,
Instagram, Twitter, Blog, PR
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Photograph for
Nokia and National Geographic
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Photography
Case Study
Submissions
The Brief
The Challenge
Nokia and National Geographic invited
photographers from across the globe to
submit photos inspired by the spirit of travel,
nature and adventure for the chance to join
world-class photographer Stephen Alvarez
on a mentoring road trip through Puerto
Rico.
• Amplify Nokia’s partnership with
National Geographic
• Connect Nokia to cool content creators
• Drive unique content that highlights
the features of the Nokia Lumia 1020
• Engage brand rejecters and
initiative consideration
Results
Works by
Elena Goroscenco Moldavia
Laurent Seince France . Nathan Gonzales United States . Kiattikhoun Limmany France
< Hattie Simms Great Britain (UK)
N1,600 artist participants,
400,000 influencers
channels served: Facebook,
Twitter, Tumblr, Blog, PR
Facebook
Tweets
Blog
Ready made
content items ...
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N
Premium Content as a Service
for Brands
b
c
1
e
2
6
d
Photo
Design
Film
Music
Fashion
Artwork
x
a
5
... feat. premium content
across all verticals ...
Website
Blog
Newsletter
Facebook
Twitter
Talenthouse
Instagram
Pinterest
Youtube
Tumblr
... for all owned, earned,
bought channels.
N
4
Content Item
Examples
DC Shoes Facebook
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Nokia Facebook
Chef Ludo Facebook & Twitter
Jessie J & vitaminwater Instagram
Content Item
Examples
Dracula Untold Twitter
Adidas Facebook
Nokia Facebook
vitaminwater Twitter
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Pinterest
Tumblr
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Talenthouse Facebook
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Content Item
Examples
Talenthouse Twitter
Talenthouse Instagram
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Talenthouse
Content Center
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Work by Emilia Ponkala Finland
Global creative icons
partner with Talenthouse to drive
social media engagement and
reach new audiences.
Avicii
Anton Corbijn
The Who
Pitbull
Green Day
A$AP Rocky
Naomi Campell
Stephen Fry
Jamie Cullum
Lady Gaga
Rankin
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Rihanna
Leona Lewis
Linkin Park
Stephen Jones
Mumford & Sons
No Doubt
Ludo Lefebvre
U2
David Guetta
Deadmau5
Justin Timberlake
Leading Brands use Talenthouse to source
reliable premium content
for their owned, earned and
bought channels.
Adidas
D&G
Quiksilver
Kleenex
HP
Reliance
Games
SEAT
Volkswagen
Nat Geo
DC Shoes
MTV
Diners Club
Burton
Dr. Pepper
Thomson
Reuters
Bing
Mango
Amnesia Ibiza
HTC
Red Bull
Burton
O2
Morgan
Marvel Comics
Charity Water
Samsung
Microsoft
SIGG
Stan Lee
Mazda
P&G
Intel
Becks
Playboy
Virgin mobile
Mont Blanc
Jägermeister
Billabong
Boxfresh
Oracle
Nokia
Amazon
20th Century Fox
Absolut Vodka
Sennheiser
John Lewis
Tom Ford
PlayStation
Coca Cola
Nikon
vitaminwater
EMI
Sony
and more ...
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Talenthouse
All Creative
Art works!
Work by Joel Sossa Mexico
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© Talenthouse Inc.
8810 Melrose Avenue . West Hollywood
Los Angeles . CA 90069 . USA
www.talenthouse.com
Los Angeles . London . Munich . Mumbai
Talenthouse is an award winning platform
that connects brands with creative talent and mainstream audiences
generating premium content for all owned, earned and
bought channels.
Contact:
[email protected]
Los Angeles +1 (857) 204 0742
London +44 (0) 20 7637 9614
Munich +49 89 2155 4886
Mumbai +91-22-4221 4700
www.talenthouse.com
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