The Talenthouse platform brings brands together with artists who

Talenthouse
The Talenthouse
platform brings brands together with artists who create content that connects
with people.
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Work by Joel Sossa Mexico
Talenthouse is a community of
artists, designers, fashion designers, filmmakers,
musicians and photographers in 175 countries.
Community
profile
core age group
18-34
50% female
50% male
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Work by Hang Do Thi Duc Germany
Talenthouse works across all
Creative Verticals.
Art/Design
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Fashion
Film
Music
Photography
Talenthouse artists are social media influencers
and provide premium content that drives consumer
engagement and participation.
Brands
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have a need for high quality premium content at scale
Creators
want a creative outlet, to gain
recognition and to make money
Consumers
ignore interruptive advertising
messages, and prefer to engage
with interesting content
The Challenge:
Deliver reliable on-brand content to power owned, earned and bought media channels.
The Solution:
The Talenthouse
Creative Invite®
Submissions
Voting
Announcement
Artists and creators are invited to submit. Open call for submissions
6-8 weeks.
Public Facebook and Twitter voting
driving social engagement and peer-to-peer conversations.
Brand selects artists work which may be used across their owned,
earned and bought channels.
®
Invite
Creative
Timeline
Creative
Invite
launches
Facebook
and Twitter
public voting
6-8 weeks
Embeddable
Facebook Apps
and iframes /
social content
calendar
1 weeks
Weekly
galleries
Multiple
blog posts
and supporting
editorial /
guest judge
activation
Artist
selected
Main
stream / brand
fans
participation
Sales
drivers
targeted to
voters
1 weeks
Life
changing
stories, social
currency, post
campaign survey,
content
licence
Talenthouse provides a continuous stream of reliable on-brand content.
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Work by Aliona Kononova Moldova
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Why Talenthouse works
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1 Creative Invite
®
generates premium content
for all digital and ATL channels, building social
currency, stories and emotional connections
Global community of artists and creators and a network of trusted colleges, media and fulfillment partners
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Cloud technology meaning every Creative Invite® can live across and feed multiple
platforms.
Sophisticated and mature
social voting technology works across
multiple platforms and browsers
Expertise, project
management and
internationalization
capability
Creative a music video for ®
Avicii and burn
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Case
Study
Avicii
Artist
Creative a music video for ®
Avicii and burn
Click to see Submissions
Case
Study
The Brief
Burn®, together with International DJ Avicii,
invited film and video directors to create an
original music video for Avicii’s new track,
Speed (Burn® and Lotus F1® Team Mix).
The Challenge
Drive awareness of burn®
in the key territories
•
•
Amplify the partnership between Avicii and Burn®
Create engaging, inspiring and shareable content for all social channels
Results
3.7 million video views
channels served: Facebook,
Twitter, Blog, Youtube
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Design a playsuit for
®
Jessie J and vitaminwater
Case
Study
Selected Artist
Design a playsuit for global
super star Jessie J with
glacéau vitaminwater® to rock the stage at the annual Rock in Rio event in Brazil. Jessie J
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Artist, LIVE at the Rock in Rio
Playsuit Design by Zuri Herrera Mexico
Design a playsuit for
®
Jessie J and vitaminwater
Click to see Submissions
Case
Study
The Brief
Glaceau vitaminwater® (part of the Coca-Cola
Company) partnered with Talenthouse to
amplify their relationship with pop icon Jessie J.
Through Talenthouse, they hosted a Creative Invite® inviting fashion designers
across the globe to submit show stopping
playsuit outfits for Jessie to wear on stage at the Rock In Rio event in Brazil, where she
headlined alongside Justin Timberlake and
Alicia Keys.
The Challenge
•
•
•
•
Drive awareness for Glaceau vitaminwater®
Leverage brand ambassador Jessie J
Grow social media audience
Create content to engage existing
audiences
Results
843 submissions
1.5 million engagements
13.5 million impressions
channels served: Facebook,
Twitter, Blog, PR
Photograph for
Nokia and National Geographic
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Case
Study
Work by Hattie Simms Great Britain (UK)
Photograph for
Nokia and National Geographic
Click to see Submissions
Case
Study
The Brief
Nokia and National Geographic invited
photographers from across the globe to
submit photos inspired by the spirit of travel,
nature and adventure for the chance to join
world-class photographer Stephen Alvarez on
a mentoring road trip through Puerto Rico.
The Challenge
•
•
•
•
Amplify Nokia’s partnership with National
Geographic
Connect Nokia to cool content creators
Drive unique content that highlights the
features of the Nokia Lumia 1020
Engage brand rejecters and initiative
consideration
Results
Works by
Elena Goroscenco Moldavia
Laurent Seince France . Nathan Gonzales United States . Kiattikhoun Limmany France
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1,600 artist participants,
400,000 influencers
channels served: Facebook,
Twitter, Tumblr, Blog, PR
“Talenthouse enables Microsoft to directly support creative projects, giving creators the
opportunities to make the right connections.
We are excited to be part of this innovative platform and believe this will positively
transform the creative industry.”
Craig Hepburn
Global Director, Social & Digital Media
Microsoft
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Why Talenthouse works
“The Talenthouse Creative Invite gave designers the chance to work with our global brand. The response has been
fantastic and we are overwhelmed
by the number and quality
of content generated.”
Ben Ashlin
Global Head of Marketing
adidas eyewear
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Premium Content as a Service
for Brands
Facebook
Blog
Photo
Design
Film
Music
Fashion
Artwork
Tweets
Ready made content
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... feat. premium content
across all verticals ...
Website
Blog
Twitter
Talenthouse
Instagram
Pinterest
Youtube
Newsletter
Facebook
Vine
Tumblr
... for all owned,earned,
bought channels.
Content Item
Examples
DC Shoes . Facebook
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Nokia . Facebook
Content Item
Examples
Chef Ludo . Facebook & Twitter
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Jessie J & vitaminwater . Instagram
Content Item
Examples
Dracula Untold . Twitter
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Adidas . Facebook
Nokia . Facebook
Content Item
Examples
Pinterest
Tumblr
Content Item
Examples
Talenthouse . Facebook
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Content Item
Examples
Talenthouse . Twitter
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Talenthouse . Instagram
Global creative icons
partner with Talenthouse to drive
social media engagement and
reach new audiences.
Avicii
Anton Corbijn
The Who
Pitbull
Green Day
A$AP Rocky
Naomi Campell
Stephen Fry
Jamie Cullum
Lady Gaga
Rankin
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Rihanna
Leona Lewis
Linkin Park
Stephen Jones
Mumford & Sons
No Doubt
Ludo Lefebvre
U2
David Guetta
Deadmau5
Justin Timberlake
Leading Brands use Talenthouse to source
reliable premium content
for their owned, earned and
bought channels.
Adidas
D&G
Quiksilver
Kleenex
HP
Reliance Games
Coca Cola
SEAT
Volkswagen
Nat Geo
DC Shoes
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MTV
Diners Club
Burton
Dr. Pepper
Thomson
Reuters
Bing
Mango
Amnesia Ibiza
HTC
Red Bull
Burton
O2
Morgan
Marvel Comics
Charity Water
Samsung
Microsoft
SIGG
Stan Lee
Mazda
P&G
Intel
Becks
Playboy
Virgin mobile
Mont Blanc
Jägermeister
Billabong
Boxfresh
Oracle
Nokia
Amazon
20th Century Fox
Absolut Vodka
Sennheiser
John Lewis
Tom Ford
PlayStation
UniversalPictures
Nikon
vitaminwater
EMI
Sony
All Creative ...
Art works.
Thank you
© Talenthouse Inc.
8810 Melrose Avenue . West Hollywood
Los Angeles . CA 90069 . USA
www.talenthouse.com
Los Angeles . London . Munich . Mumbai