Treksta Unveils New Outdoor Lifestyle Shoes for 2016

Transcription

Treksta Unveils New Outdoor Lifestyle Shoes for 2016
FOR IMMEDIATE RELEASE
Treksta Unveils New Outdoor Lifestyle Shoes for 2016
Sandals, Cruisers and All-around Trekkers Join the Line-up
OR Booth #32155.
Vancouver, BC (July 7, 2015) – Award-winning outdoor footwear maker, Treksta, announced today that
it is introducing a number of new lifestyle models at Outdoor Retailer Summer Market, August 5-8,
2015 in Salt Lake City. Known for its innovative technology; including its ground-breaking NestFIT™
last, function specific HyperGrip® outsole and award-winning Hands Free technology, Treksta has
new models for travelers, walkers and those wanting the right shoe for seeing the world or the
neighborhood. Treksta’s latest footwear, available in retail outlets in spring 2016, can be seen at OR
in Booth #32155.
According to Treksta’s Sales Director, Rob McCurdy, the new models all continue Treksta’s essential
mantra: Dare to be Different. “Treksta has always been and continues to be an innovator of footwear,”
says McCurdy. “We are consistently on the forefront of new technology to make footwear better,
and these latest advancements, like the world’s first Hands Free lacing system, being one of a select
group of licensees of GORE-TEX Surround technology, and our smart new WaterLock™ outsole,
continue to showcase that mindset.”
Treksta’s latest shoes all share the company’s signature NestFIT construction, a dynamic system which
unites last, upper, insole, midsole and outsole to cradle the feet and support them in a fully natural
position to ensure long-term comfort and prevent muscle fatigue. Built from the scans of over 20,000
human feet, NestFIT produces an anatomically correct fitting shoe, which also incorporates a sulcus
crest, a slight ridge at the back of the toes, to support them in an altogether natural position for
greater comfort and performance.
Breeze: Ideal for general outdoor use, traveling and looking good,
the new split leather Breeze with GORE-TEX Surround is both crisp
and contemporary, just the thing for cruisin’ in style with waterproof,
breathable comfort. The GORE-TEX Surround offers 360°
breathability and ensures maximum waterproofness, while enabling
excess heat and vapor to escape. Available in Men’s and Women’s
specific models. MSRP: $175
Hand Free 108: Fresh off its award-winning performance at
ISPO 2015, Treksta’s Hands Free technology is available in
several additional models for 2016, the Hands Free 103, 104, 108 (for
Men) and 109 (for Women). Each of these smart daily-use shoes
utilizes Treksta’s revolutionary Hands Free technology, foot activated
and requiring no bending over or hands to put on or lace up the shoe.
A simple internal roller at the heel cinches the laces to the desired
level of tightness, and an intuitive touch lever then opens up the
tongue to remove and reinsert your foot easily. Comfortable and
attractive, all of the Hands Free models offer new opportunities for
convenience and style. MSRP: $150-$160
Globetrotter 301: For today’s global traveler, as well as the
everyday walker, Treksta offers its new Globetrotter 301. As the
name suggests, it’s an ideal travel companion for exploring the globe
or the local hotspots. The Globetrotter features the Boa lacing system
for a precise fit, Treksta’s HyperGrip IceLock outsole for all
conditions traction and a molded EVA insole with Nano Silver Textile
for odor control. Not too flashy, not too casual, just the right mix of
style and comfort when one pair of shoes is all you can bring.
Fortunately, it’s all you need. Available in Men’s and Women’s colors.
MSRP: $195
Mateo Leather: The new Mateo Leather will quickly become the
feet’s new best friend. Treksta’s NestFIT gives the Mateo a fit like no
other flip-flop and the new Hypergrip® WaterLock™ outsole delivers
superior traction on wet surfaces. The full grain waterproof leather
upper and footbed project a classic look and feel. Available for both
Men and Women. Additional styles and colors of the Mateo are also
available. MSRP: $70
About Treksta
Since 1988, Treksta has been developing innovative footwear solutions to make life more comfortable.
To change conventional heavy and stiff hiking boots, Treksta was the first in the world to develop
‘light trekking boots,’ and for more than 25 years, Treksta has continued to be a world leader in
outdoor footwear, having received a number of awards for its trail running and light weight hiking
shoes. Treksta is constantly innovating and taking on new challenges, including its new foot-activated
Hands Free shoes, and utilizing Gore-Tex Surround technology to increase breathability. Find out
more and view the latest Treksta products at http://www.trekstausa.com.
For information, contact:
Peter Downing, [email protected] 720.261.6766 or
Beth Cochran, [email protected] 406.579.7909