GROOVIN THE MOO 2014 YOUTH LED SEXUAL HEALTH
Transcription
GROOVIN THE MOO 2014 YOUTH LED SEXUAL HEALTH
GROOVIN THE MOO 2014 YOUTH LED SEXUAL HEALTH PROMOTION TOTAL INVESTMENT: $206,602 TOTAL NUMBER OF YOUNG PEOPLE REACHED: 82,620 Funded by the Commonwealth Department of Health 2014 Groovin the Moo Dates, Venues & Attendance: SA: Fri 25th April, Oakbank Racecourse – 16 peer educators & 2 staff NSW: Sat 26th April, Maitland Showgrounds – 18 peer educators & 2 staff ACT: Sun 27th April, University of Canberra – 17 peer educators & 2 staff VIC: Sat 3rd May, Bendigo Prince of Wales Showground – 18 peer educators & 2 staff QLD: Sun 4th May, Murray’s Sports Complex, Townsville – 19 peer educators & 1 staff WA: Sat 10th May, Hay Park, Bunbury – 16 peer educators & 2 staff 2014 GTM TOTAL ATTENDANCE:102,000 TOTAL PEER EDUCATORS:104 ! Project Background In 2014, for the 4th year running, Youth Empowerment Against HIV/AIDS (YEAH), Australia’s only national youth led sexual health promotion organisation was funded by the Commonwealth Department of Health to deliver a national scale sexual health peer education and health promotion campaign at Groovin’ the Moo (GTM) music festival. GTM is Australia’s only national touring music festival that caters to the regional youth market, (a priority population within the general youth population), making it a unique environment to access tens of thousands of young Australians ranging in age from 15-29. Approximately 24% of the audience are under 18 years of age and a further 48% are between the ages of 18–25. In 2014 this single initiative provided YEAH with the opportunity to reach up to 102,000 young Australians with youth friendly sexual health education across six regional areas in SA, NSW, VIC, ACT, QLD and WA. YEAH’s activities at GTM 2014 built on the four consecutive years of evidence of highly impactful and cost effective health promotion and peer education activities. Key findings from the GTM 2014 Post Event Survey A total of 5,533 people responded to the GTM 2014 post event survey which included 6 questions developed by YEAH to measure the reach, recall and impact of its 2014 youth led sexual health awareness initiatives. 81% of survey respondents from across the 6 GTM 2014 events (equivalent to 82,620 patrons) recalled seeing YEAH’s I Love Safe Sex message: • 97% of respondents who engaged with the message said they saw it on YEAH’s range of health promotion materials, (equivalent to 84,101 patrons) • 55% of respondents reported seeing the I Love Safe Sex message at YEAH’s branded Artist Signing Tent. • 38% reported seeing the message on the Triple J and Channel V stages. The investment to produce the rotating graphics seen on the giant stage screens was $2500, making this an extremely high return on investment in terms of health promotion message recall. • 56% of respondents reported seeing the condom castle which is equivalent to 57,000 patrons across the six GTM 2014 events. This result provides strong evidence that the effectiveness of the unique inflatable structure of the condom castle continues to endure in its fourth year traveling across GTM events. • Of those who saw the condom castle, 12% of respondents reported actually visited the condom castle which is equivalent to 12,240 patrons across the six GTM 2014 events. Number of young people who engaged directly with YEAH’s peer educators & learnt something new about sexual health 13% of the respondents said they chatted with YEAH's Peer Educators across the six GTM events, which is equivalent to approximately 13,260 patrons having had a conversation with one of YEAH's peer educators. Of those who said they chatted with one of YEAH's peer educators, 62% said they learnt something new about sexual health, which is equivalent to approximately 8,221 young people who learnt something new about sexual health because of YEAH's presence at GTM in 2014. This proves just how effective and important it is to have trained sexual health peer educators delivering engaging and interactive peer education activities at large scale music festivals such as GTM. What sexual health topics did YEAH help young people learn about? Other topics people reported learning about sexual health from YEAH’s Peer Educators included: • Learning about the difference between contraception and preventing STIs (24%) • Learning about healthy relationships (respect and choice) (27%) • Learning how to negotiate using condoms (19%) Of the 62% of young people who said they learnt something new about sexual health from talking with a YEAH’s peer educators at GTM, the most common topics people reported engaging with were: • 57% reported learning about sexually transmitted infections (equivalent to 4,651 patrons) • 42% reported learning about how to properly use condoms and lube (equivalent to 3,427 patrons) • 35% reported learning about sexual health tests (what's involved and where you can get one) (equivalent to 2,856 patrons) What sexual health topics do young people want more information on? Of the 47% of respondents who said they want more information on sexual health, (equivalent to 47,940 patrons) they specified they want more information on the following sexual health topics: • 41% of respondents who said they want more information on accessing youth sexual health services • 40% of respondents said they want more information on STIs (sexually transmitted infections) • 36% of respondents who said they want more information on healthy relationships (respect and choice) It is also important to note that 22% of respondents said they want more information on sexuality and sexual diversity. This is a relatively high percentage of the audience given in population statistics we would estimate that about 4% of the adult population identifies as same sex attracted. Social Media Promotion & Artist Endorsement Two social media posts promoting YEAH’s pre-event sexual health survey competition were made on GTM’s Facebook (to over 185,000 fans) and Twitter (to over 12,500 followers) along with a post event Facebook and Twitter promotion of YEAH’s 2014 Video ‘Groovin the Moo Safe Sex Class 101’ The second most frequent place that the I Love Safe Sex message was seen was at the Artist signing tent. This is the second consecutive year that YEAH has included branding the Artist's signing tent as part of its onsite health promotion initiatives. This continues to be a highly effective way for YEAH to reach to patrons across the event with 55% of survey respondents (equivalent to 45,441 patrons) saying the recalled seeing the I Love Safe Sex message at this location. YEAH partnered with Inception Strategies to bring back two favourite sexual health promotion characters: Condoman & Lubelicious What was your favorite experience of volunteering with YEAH at GTM? ! “I loved myth busting! The look of surprise on people's faces when they learn something new (especially if it was a busted myth) is priceless. Knowing that we were teaching young people really important facts around safe sex and encouraging open discussion around sex was great!” Peer Educator from Bendigo, 19 years old “Being told by the volunteers that they were enjoying themselves. A volunteer performing condom demos told me proudly that a punter had said to her "I learned more talking to you for five minutes than I did during sex ed at school." Peer Educator from Adelaide, 24 years old Top 5 myths YEAH’s Peer Educator’s reported ‘busting’ at GTM 2014 1. You’d know if you had an STI (all STIs have symptoms) – 51% 2. A pap test is the same as a sexual health test – 49% 3. You can’t get an STI if you don’t sleep around – 41% 4. You can’t get an STI through oral sex – 31% 5. I won’t get an STI because I’m on the pill – 31% !! How effective YEAH’s Peer Educators rated the resources and activities at GTM 2014 • • • • • • !• • 79% thought ‘Condom Tins’ were Very Effective 74% thought ‘The Condom Castle’ was Very Effective 72% thought ‘Condom demos’ were Very Effective 62% thought ‘Wheely Sexy’ was Very Effective 59% thought ‘Slap Bands’ were Very Effective 54% thought ‘Condom Badges’ were Very Effective 59% thought ‘STI flip books’ were Somewhat Effective 54% thought ‘Red Aware Bags’ were Somewhat Effective • 51% thought ‘Condoman/Lubelicious photo props’ were Somewhat Effective • 36% thought ‘Red Aware postcards’ were Not Effective ! What YEAH’s peer educators reported on the effectiveness of their peer education messaging at GTM 2014 • 81% of peer educators thought messages based around “Always wear a condom/practice safe sex” were Very Effective • 67% of peer educators thought messages based around “Get a sexual health test” were Very Effective • 67% of peer educators thought message based around “Consent and respect are important in relationships” were Very Effective • 56% of peer educators thought messages based around “Safe sex is pleasurable” are Somewhat Effective • 50% of peer educators thought messages based around “Not all sex is heterosexual sex” is Somewhat Effective What was your favorite experience of volunteering with YEAH at GTM? “Talking to young women about consent. Many young girls were surprised to hear me talking about issues such as changing your consent depending on the situation or mood, taking back consent once given et cetera. I also enjoyed talk to young women about using lubricant as it opened discussions about making sex more enjoyable.” 24 year old, Maitland How relevant & effectively managed was YEAH’s Sexual Health promotion at GTM 2014? When asked how relevant people thought YEAH's approach to promoting sexual health awareness to young people at a music festival is, 78% of respondents (equivalent to 79,560 patrons) said it was either 'awesome, very relevant' (51%) or 'Ok, a little relevant' (27%). Of YEAH’s 39 Peer Educators who completed an anonymous post event survey: • 95% felt they were adequately supported by YEAH’s training • 100% said YEAH should continue to attend this event in the future • 80% said the experience motivated you to be more or less involved in YEAH's future events (20% said it made no difference to their motivation level) • 100% said the team worked well together, set up and pack down of materials worked smoothly, YEAH staff provide enough support and transport, accommodation and catering needs were met Recommendations: After 4 years of delivering this project, the key findings reaffirm YEAH's capacity and approach to youth led sexual health promotion at a large scale national music festival (Groovin the Moo) continues to be a highly unique and successful initiative and one that effectively improves sexual health knowledge and awareness almost young Australians, especially those in regional areas. ! Based on findings from the GTM 2014 post event survey alongside perceived impact data from the peer educators, we recommend youth led peer education and interactive sexual health promotional activities as a highly effective model to expand upon delivering at other major youth music festivals and events. Sexual health peer education delivered at major youth events is a highly cost effective way to reach hundreds of thousands of young people and have a meaningful impact on their sexual health through exposure to positive reinforcing sexual health messages. The peer led model not only impacts those who engage with it, it also builds incredible capacity and experience amongst the 100 plus young people who volunteer to be trained to become peer educators and deliver the project. ! Watch YEAH’s Peer Educators in action at Groovin the Moo 2014 (click You Tube link below to view) http://www.youtube.com/watch?v=XWQL2IjD_Us&feature=share&list=UUMkPYKUROhoJ7r6uNFUxLew YEAH Groovin' the Moo 2014 Peer Educator feedback. What was your favorite experience of volunteering with YEAH at GTM? “Honestly probably the condom demonstrations! I thought they were really fun, and they were educational for me as well!” 21 year old, Bunbury “I loved myth busting! The look of surprise on people's faces when they learn something new (especially if it was a busted myth) is priceless. Knowing that we were teaching young people really important facts around safe sex and encouraging open discussion around sex was great!” 19 year old, Bendigo “Being told by the volunteers that they were enjoying themselves. A volunteer performing condom demos told me proudly that a punter had said to her "I learned more talking to you for five minutes than I did during sex ed at school." 24 year old, Oakbank “Talking to young women about consent. Many young girls were surprised to hear me talking about issues such as changing your consent depending on the situation or mood, taking back consent once given et cetera. I also enjoyed talk to young women about using lubricant as it opened discussions about making sex more enjoyable.” 24 year old, Maitland Should YEAH continue to attend this event in the future? “Yes. Absolutely. We had a huge number of people approach the stall to hear what we had to say and learn what we were about. There was a range of ages, mostly teenagers and young adults but some parents and teachers. Punters loosen up at festivals and it's easy to engage with blokes if you can joke that it might come in handy later that day.” 24 year old, Oakbank “Yes. GTM is a great opportunity to get the important message of safe, consensual, sexy sex across to young people in a fun, informal setting!” 19 year old, Bendigo “Yes. Because festivals have such amazing vibes and people are so open and happy and up to listen to what you have to say most of the time, and because there are so many young people there it’s a fantastic opportunity to share our information with them. Most of the people I talked too were really thankful for learning about all the different types of information we had to offer. At the end of the day, when I had time to look back at everything that just happened, I felt so incredible for making a difference in some peoples life’s and making a difference, no matter how small it may be, to our community.” 15 year old, Bendigo Provide a short summary of how you felt people reacted to our peer educators running sexual health promotion at GTM? “They were open to discussion, felt relaxed to have a bit of fun with the information they were being dealt with and it was less of a 'school' type environment and more fun.” 22 year old, Bunbury “I think most people really enjoyed it. They realized that we were there with a message about being safe but we weren't telling them not to have sex at all, but letting them know about how to have safe, pleasurable and fun sex.” 27 year old, Canberra “Some people were very open and unembarrassed about sex. Others were very shy and timid. I had several impressions that people thought we would be discouraging of sex and were surprised to find us being very positive about sex. There was more mis-information about sex than I had thought there would be. Common themes included- 'slut shaming', little understanding of consent, thinking lube was for old people and thinking sex was 'bad'.” 24 year old, Maitland Do you have any suggestions for new or modified resources/activities/messages for future events? “The focus was mainly on practical safe sex advice and although there was discussion of consent, I'd like to see a little more emphasis placed on consensual sex and consent. Apart from that, not much!” 19 year old, Bendigo “Start to spread out to other events. Although it is most important to target festivals or activities where the youth are the audience, any festival or occurrence where there are young people in numbers still has benefits. E.g. the University of Newcastle has a Sexual Health and Guidance week during semester two. YEAH could set up stalls in the courtyard or hold an activity night for campus students during this week.” 20 year old, Maitland “I think that the photo booth done in 2013 GTM was much more effective than the cut outs. Maybe the temporary tattoo message needs to be modified as people were scratching the 'safe' off the 'i love safe sex' tattoos.” 19 year old, Maitland What was your least favorite experience of volunteering with YEAH at GTM? “The line for Wheely Sexy was quite long, and a few drunkish people started to get a bit mouthy, but they settled down once they were told that we were all volunteers.” 22 year old, Bunbury “Finding it difficult to correct people who were not right about something but we're certain they were right (eg chlamydia is produced by the body, I've studied biology and know this - I think this person was thinking of Candida albicans which causes thrush and is a natural component of vaginal microorganism population. This person was not open to my suggestion that it might have been thrush they were thinking of).” 24 year old, Canberra “Unfortunately there is still stigma regarding HIV/STIs and you get the odd homophobic comments too...” 27 year old, Canberra “Probably when these two drunk guys came up to the demo table and were arguing with us about not using condoms and were being idiots and we had to stand there and try to show them the why its good to use one, and be polite the whole time. And the temperature in the morning, it was freezing!” 15 year old, Bendigo “Towards the end of the day, we were all pretty exhausted, wet and cold. Packing up the condom castle and all the rest of our stuff wasn't the most fun in the world - a somewhat painful but necessary part of the day. Really a pretty small thing to complain about from such a great day.” 19 year old, Bendigo YEAH's 2014 GTM Safe Sex Odyssey competition! - winning responses from participants As a national sponsor of GTM 2014 YEAH had the opportunity to run an online competition to give away 4 double passes to each of the 6 GTM events in 2014. The online competition titled: 'YEAH's 2014 GTM Safe Sex Odyssey competition!' received over 700 entries. The competition was open to young people aged between 15-29. Participants were asked to 'tell us in 25 works or less what is the most important thing we could do to improve young peoples sexual health responses to this question were judged on their merit and the following 4 entries from each cities were selected as the winners: Maitland NSW Metropolitan Male Advocate and portray equality/responsibility in male and female sexual roles! e.g. (to males) "you don't put the condom on in protection 'from' your girl... she puts it on in protection from you!" NSW Rural Female To stop the glorification of unsafe sex through movies and such. Bringing out some realistic sex scenes, showcase that to stop and put on a condom is normal NSW Metropolitan Female Free condoms at places young people hang out. Funny puns/slogans on the packets. Make a condom jingle, makes safe sex easy to talk/sing about! NSW Metropolitan Female Make a viral video with a catchy song or tune, post it all over social media and ask people to share the video. The video will endorse safe sex and the risks while also promoting 'YEAH''s website. Townsville QLD Regional Male Help young people to build the confidence and will power to say "yes I have safe sex and will continue too, I'm proud of it" QLD Regional Female When going into schools to educate students about safe sex don't just throw a whole lot of facts/statistic in their faces, make it fun and creative with a skit, song or even have younger educators. QLD Regional Male Why spread disease when you can spread love? Youth should understand that the most important thing about sex is love, respect, and trust. Don't be a fool, wrap your tool. Spread this msg and the love! QLD Regional Female Implement programs at school & home that are aimed at promoting healthy relationships. Self worth & awareness, consent, mutual respect & safety should be encouraged to promote a conscious decision. Oakbank SA Metropolitan Female Sell alcohol in packaging that has inbuilt condom pockets, hence reducing the likelihood of unprotected sex whilst drunk and eliminate the embarrassment of buying condoms SA Regional Male to be honest they people who teach and talk about safe sex don't really know that much themselves and are too embarrassed to ask. teach the teachers teaching us! SA Metropolitan Female Equipping parents/caregivers with the skills and information to openly communicate about sexual health and give accurate information to their children. SA Metropolitan Male Sexual education should focus more on building healthy relationships with partners and focus on all sexual identities / preferences not just on heterosexual binaries. Bendigo VIC Regional Male A whole community approach should be used to tackle sexual health, not just schools and local health care providers. Put a glove on it! VIC Metropolitan Male Along with school education we should have a TV series that can get into the nitty gritty - It will make "the talk" a lot easier and make sure that everyone it getting a proper education - sex is fun! VIC Rural Female Involve the parents- children need to know that they can go to their parents for advise without being judged and getting the correct info! VIC Regional Female I think there should be an effort to get rid of the stigma behind purchasing condoms. Many of the people, especially girls are too ashamed to buy condoms and this is detrimental our sexual health Bunbury WA Rural Male The most important thing is empowering teenagers during sex education programs to understand that they are more powerful and respected when they say no if they do not feel comfortable. WA Metropolitan Female Reduce the 'taboo' around discussing sex; within compulsory sex education in high schools developed a competition 'using "sex" in everyday conversation' WA Metropolitan Female Teaching sexual health from an early age and involving parents in order to educate everyone and eliminate the awkwardness of 'the talk' WA Metropolitan Female Make sex Ed relevant - enough with the condom on a banana. Kids need to know about real situations they may find themselves in and their choices. And from someone they relate to not their 50yo teacher Canberra ACT Metropolitan Promote a culture that frees sex from shame. Remove the fear, negativity and stigma through sex Female positive education, good sociosexual role models and making good, accurate resources easily available. ACT Metropolitan Female ACT Regional Focus on self-respect & self-confidence in sexual education. We need to empower young women so Female they can make informed decisions and say 'I want to use a condom' without feeling guilty or embarrassed ACT Metropolitan Male A hotline with advice/info on sex, STI's, pregnancy, and sexual health services. Teens get embarrassed and a person to talk to would be helpful. Buying condoms can be embarrassing. Make buying them more easy and socially acceptable through media campaigns targeted at teens and young adults. GTM 2014 Post Event Survey Respondent Demographics Male Values Count of Maitland Count of Canberra Count of Bendigo Count of Townsville Count of Oakbank Count of Bunbury Key Findings Female Other 296 653 3 317 555 3 330 672 2 205 339 0 376 819 2 307 654 0 Total Number of Survey Participants Total Number of Patrons at GTM Grand Total Percentage Number of Patrons (Nationally) 952 17% 17,340 875 16% 16,320 1004 18% 18,360 544 10% 10,200 1197 22% 22,440 961 17% 17,340 5,533 102,000 A total of 5,533 people responded to the GTM 2014 post event survey which included 6 questions developed by YEAH to measure the reach, recall and impact of its 2014 youth led sexual health awareness initiatives. Q1. While you were hanging out at GTM did you see the I LOVE SAFE SEX message? (as pictured) Select all that apply Male Values Count of On the big screens on the Triple J and Channel V stages Count of On the big screens in the Moolin Rouge Tent Count of On merchandise Count of At the artist signing tent Count of On stage being promoted by artists Count of No I didn’t see it Key Findings Female Other 808 912 344 524 1410 2948 1004 1485 218 289 378 666 Total Number of Survey Participants Total Number of Survey Participants who saw the I Love Safe Sex message Total Number of Patrons at GTM 1722 871 4358 2489 512 1048 5,533 38% 19% 97% 55% 11% 19% Number of Patrons (Nationally) 31,396 15,698 80,141 45,441 9,088 19,380 4,485 102,000 81% 82620 Grand Total Percentage 2 3 0 0 5 4 Only 19% of patrons didn't see the I Love Safe Sex message at GTM Of the 81% of patrons who did see the I Love Safe Sex message at GTM 2014 which is equal to 82,620 people: ! The most frequent location that the I Love Safe Sex message was seen was on merchandise. 97% of respondents (equivalent to 80,141 patrons) who engaged with the message said they saw it YEAH's range of health promotion materials. This is an extremely positive result, proving that the design of YEAH's promotional and educational materials and the distribution methods used by YEAH's peer educators are highly effective at conveying positive sexual health messages with a high recall value by patrons. ! The second most frequent location that the I Love Safe Sex message was seen was at the Artist signing tent. This is the second consecutive year that YEAH has included branding the Artist's signing tent as part of its onsite health promotion initiatives. This continues to be a highly effective way for YEAH to reach to patrons across the event with 55% of survey respondents who engaged witht the I Love Safe Sex message (equivalent to 45,441 patrons) said they recalled seeing it at this location. ! The third most frequent location that the I Love Safe Sex message was seen on the Triple J and Channel V stages with 38% of respondents (equivalent to 31,396 patrons) indicating they saw the message in this location. The investment to produce the rotating graphics seen on the giant stage screens was $2500, making this an extremely high return on investment in terms of health promotion message recall. Q2. While you were hanging out at GTM did you see or visit the GIANT INFLATABLE CONDOM CASTLE? (as pictured) Select only one Male Female Other Grand Total Percentage Number of Patrons (Nationally) 711 1627 5 2343 42% 42,840 868 1563 2 2433 44% 44,880 232 434 3 669 12% 12,240 20 68 0 88 2% 2,040 Total Number of Survey Participants 5,533 Total Number of Patrons at GTM Key Findings 102,000 56% of respondents reported seeing the condom castle which is equivalent to 57,000 patrons across the six GTM 2014 events. This result provides strong evidence that the effectiveness of the unique inflatable structure of the condom castle continues to endure in its fourth year traveling across GTM events. Of those who saw the condom castle, 12% of respondents reported actually visited the condom castle which is equivalent to 12,240 patrons across the six GTM 2014 events. Values Count of No I didn’t see or visit the condom castle Count of Yes but I only saw it from a distance Count of Yes I visited the Condom Castle Blank Q3. While you were hanging out at GTM, did you chat with the Red Aware team at the Condom Castle or around the event and learn anything about sexual health? (Select only one) Male Female Other Values Count of Yes I did chat with them and I DID learn something new about sexual health Count of Yes I did chat with them but I DIDN’T learn anything new about sexual health Count of No, I didn’t chat with them Blank Total who chatted with Peer Educators 13,260 Grand Total Percentage Number of Patrons (Nationally) 151 282 5 438 Yes, I learn something new 8% 8,160 No I didn't learn 5,100 anything new 117 173 2 292 5% 1506 2870 3 4379 79% 62% 38% 80,580 57 367 424 8% 8,160 Total Number of Survey Participants 5,533 Total Number of Patrons at GTM Key Findings 102,000 13% of the respondents said they chatted with YEAH's Peer Educators across the six GTM events which is equivalent to approximately 13,260 patrons having had a conversation with one of YEAH's peer educators. Given YEAH had a ratio of approximately 1 peer educator to every 1000 patrons, this result shows just how effective each small team of peer educators was at engaging the crowd at each of the five GTM events. Of those who said they chatted with one of YEAH's peer educators, 62% said they learnt something new about sexual health, which is equivalent to approximately 8,221 young people who learnt something new about sexual health because of YEAH's presence at GTM in 2014. This proves just how effective and important it is to have trained sexual health peer educators delivering engaging and interactive peer education activities at large scale music festivals such as GTM. Q 4. If you selected yes, I chatted with the Red Aware team in question 3, what did you learn about sexual health from the Red Aware team at GTM? Please select all that apply from the list below or tell us in your own words Male Values Count of I learnt how to properly use condoms and lube Count of I learnt about STIs (sexually transmitted infections) Count of I learnt about the difference between contraception and preventing STIs Count of I learnt about healthy relationships (respect and choice) Count of I learnt about sexual health tests (what’s involved and where you can get one) Count of I learnt how to negotiate using condoms Count of I didn’t learn anything new Count of Other (please specify) Key Findings Female Other Grand Total Percentage Number of Patrons (Nationally) 42% 3,427 0 184 0 251 57% 4,651 60 71 124 180 39 65 0 104 35 83 0 118 45 108 2 155 27 57 1 93 175 0 6 10 0 Total Number of Survey Participants Total Number of Survey Participants who chatted with the Red Aware team at GTM 85 268 16 5,533 Total Number of Survey Participants who chatted with the Red Aware team at GTM and reported learning something new Total Number of Patrons at GTM 24% 27% 1,958 2,203 35% 19% 37% 4% 2,856 1,550 4,906 326 730 13% 13,260.00 438 102,000 8% 8,160.00 Of the 62% of young people who said they learnt something new about sexual health from talking with a YEAH’s peer educators at GTM, the most common topics people reported engaging with were: ! 57% reported learning about sexually transmitted infections (equivalent to 4,651 patrons) ! 42% reported learning about how to properly use condoms and lube (equivalent to 3,427 patrons) ! 35% reported learning about sexual health tests (what's involved and where you can get one) (equivalent to 2,856 patrons) Q5. When it comes to sexual health, what would you most like to know more about? (Select all that apply) Male Values Count of Healthy relationships (respect and choice) Count of What is safe sex? Count of STIs (sexually transmitted infections) Count of Accessing youth sexual health services Count of HIV and AIDS Count of Sexuality and sexual diversity Count of Anatomy, reproduction and contraception Count of Nothing, I have enough information Count of Other (please specify)4 Key Findings Female Other 290 634 2 96 185 0 310 718 1 258 800 4 174 410 1 166 396 2 115 351 0 1132 1820 0 30 44 0 Total Number of Survey Participants Total Number of Survey Participants who want access to more sexual health information Total Number of Patrons at GTM Grand Total Percentage Number of Patrons 926 281 1029 1062 585 564 466 2952 74 5,533 36% 11% 40% 41% 23% 22% 18% 53% 3% (Nationally) 17,258 5,273 19,176 19,655 11,026 10,547 8,629 54,060 1,438 2,581 102,000 47% 47940 When asked what sexual health topics would you most like to know more about, 53% of respondents said they feel they have enough information. Of the 47% of respondents who said they want more information on sexual health, (equivalent to 47,940 patrons) they specified they want more information on the following sexual health topics: 40% of respondents said they want more information on STIs (sexually transmitted infections) 41% of respondents who said they want more information on accessing youth sexual health services 36% of respondents who said they want more information on healthy relationships (respect and choice) ! It is also important to note that 22% of respondents said they want more information on sexuality and sexual diversity. This is a relatively high percentage of the audience given in population statistics we would estimate that about 4% of the adult population identifies as same sex attracted. Q6. How relevant is YEAH’s approach to promoting sexual health awareness to young people at a music festival? (e.g. the Giant Condom Castle, and the I LOVE SAFE SEX messages) (Select only one) Male Total Values Count of Awesome, very relevant Count of Ok, a little relevant Count of Not relevant at music festivals Count of Not relevant to young people Count of Don’t know I didn’t see the Condom Castle or safe sex messages Blank Key Findings 5 2 1 2829 1496 250 14 51% 27% 5% 0% Number of Patrons (Nationally) 52,020 27,540 5,100 0 247 420 2 89 186 Total Number of Survey Participants Total Number of Patrons at GTM 669 275 5,533 102,000 12% 5% 12,240 5,100 848 543 101 3 Female 1976 951 148 11 Other Grand Total Percentage When asked how relevant people thought YEAH's approach to promoting sexual health awareness to young people at a music festival is, 78% of respondents (equivalent to 79,560 patrons) said it was either 'awesome, very relevant' (51%) or 'Ok, a little relevant' (27%). Only 5% of respondents thought it was not relevant at music festivals. This data is very reaffirming of why YEAH's approach and delivery of sexual health promotion at GTM continues to be so successful. Based on all findings from the post event survey and further supported by perceived impact data gathers from peer educator surveys, we recommend youth led peer education and interactive sexual health promotional activities as a highly effective way to reach tens of thousands of young people and make a meaningful impact on their knowledge of sexual health and their exposure to positive reinforcing sexual health messages.