GROOVIN THE MOO 2014 YOUTH LED SEXUAL HEALTH

GROOVIN THE MOO 2014 YOUTH LED
SEXUAL HEALTH PROMOTION
TOTAL INVESTMENT: $206,602
TOTAL NUMBER OF YOUNG PEOPLE REACHED: 82,620
Funded by the Commonwealth Department of Health
2014 Groovin the Moo Dates, Venues & Attendance:
SA: Fri 25th April, Oakbank Racecourse – 16 peer educators & 2 staff
NSW: Sat 26th April, Maitland Showgrounds – 18 peer educators & 2 staff
ACT: Sun 27th April, University of Canberra – 17 peer educators & 2 staff
VIC: Sat 3rd May, Bendigo Prince of Wales Showground – 18 peer educators & 2 staff
QLD: Sun 4th May, Murray’s Sports Complex, Townsville – 19 peer educators & 1 staff
WA: Sat 10th May, Hay Park, Bunbury – 16 peer educators & 2 staff
2014 GTM TOTAL ATTENDANCE:102,000 TOTAL PEER EDUCATORS:104
!
Project Background
In 2014, for the 4th year running, Youth Empowerment Against HIV/AIDS (YEAH),
Australia’s only national youth led sexual health promotion organisation was funded by
the Commonwealth Department of Health to deliver a national scale sexual health peer
education and health promotion campaign at Groovin’ the Moo (GTM) music festival.
GTM is Australia’s only national touring music festival that caters to the regional youth
market, (a priority population within the general youth population), making it a unique
environment to access tens of thousands of young Australians ranging in age from
15-29. Approximately 24% of the audience are under 18 years of age and a further 48%
are between the ages of 18–25.
In 2014 this single initiative provided YEAH with the
opportunity to reach up to 102,000 young Australians
with youth friendly sexual health education across six
regional areas in SA, NSW, VIC, ACT, QLD and WA.
YEAH’s activities at GTM 2014 built on the four
consecutive years of evidence of highly impactful and
cost effective health promotion and peer education
activities.
Key findings from the GTM 2014 Post Event Survey
A total of 5,533 people
responded to the GTM 2014
post event survey which
included 6 questions
developed by YEAH to
measure the reach, recall and
impact of its 2014 youth led
sexual health awareness
initiatives.
81% of survey respondents from across the 6
GTM 2014 events (equivalent to 82,620 patrons)
recalled seeing YEAH’s I Love Safe Sex message:
• 
97% of respondents who engaged with the message said
they saw it on YEAH’s range of health promotion
materials, (equivalent to 84,101 patrons)
• 
55% of respondents reported seeing the I Love Safe Sex
message at YEAH’s branded Artist Signing Tent.
• 
38% reported seeing the message on the Triple J and
Channel V stages. The investment to produce the rotating
graphics seen on the giant stage screens was $2500,
making this an extremely high return on investment in
terms of health promotion message recall.
• 
56% of respondents reported seeing the condom castle
which is equivalent to 57,000 patrons across the six GTM
2014 events. This result provides strong evidence that the
effectiveness of the unique inflatable structure of the
condom castle continues to endure in its fourth year
traveling across GTM events.
• 
Of those who saw the condom castle, 12% of
respondents reported actually visited the condom castle
which is equivalent to 12,240 patrons across the six GTM
2014 events.
Number of young people who engaged directly with YEAH’s peer educators
& learnt something new about sexual health
13% of the
respondents said
they chatted with
YEAH's Peer
Educators across
the six GTM
events, which is
equivalent to
approximately
13,260 patrons
having had a
conversation with
one of YEAH's
peer educators.
Of those who said they chatted with one of YEAH's peer educators,
62% said they learnt something new about sexual health, which is equivalent to approximately
8,221 young people who learnt something new about sexual health because of YEAH's
presence at GTM in 2014. This proves just how effective and important it is to have trained
sexual health peer educators delivering engaging and interactive peer education activities at large
scale music festivals such as GTM.
What sexual health topics did YEAH help young people learn about?
Other topics people
reported learning about
sexual health from YEAH’s
Peer Educators included:
•  Learning about the
difference between
contraception and
preventing STIs (24%)
•  Learning about healthy
relationships (respect and
choice) (27%)
•  Learning how to negotiate
using condoms (19%)
Of the 62% of young people who said they learnt something new about sexual health
from talking with a YEAH’s peer educators at GTM, the most common topics people
reported engaging with were:
•  57% reported learning about sexually transmitted infections (equivalent to 4,651 patrons)
•  42% reported learning about how to properly use condoms and lube (equivalent to 3,427
patrons)
•  35% reported learning about sexual health tests (what's involved and where you can get
one) (equivalent to 2,856 patrons)
What sexual health topics do young people want more information on?
Of the 47% of respondents who said they want more information on sexual health,
(equivalent to 47,940 patrons) they specified they want more information on the
following sexual health topics:
•  41% of respondents who said they want more information on accessing youth sexual
health services
•  40% of respondents said they want more information on STIs (sexually transmitted
infections)
•  36% of respondents who said they want more information on healthy relationships (respect
and choice)
It is also important to note that 22% of respondents said they want more information on
sexuality and sexual diversity. This is a relatively high percentage of the audience given in
population statistics we would estimate that about 4% of the adult population identifies as
same sex attracted.
Social Media Promotion & Artist Endorsement
Two social media posts promoting YEAH’s pre-event sexual health survey competition were
made on GTM’s Facebook (to over 185,000 fans) and Twitter (to over 12,500 followers) along
with a post event Facebook and Twitter promotion of YEAH’s 2014 Video ‘Groovin the Moo Safe
Sex Class 101’
The second most frequent place that the I Love Safe Sex message was seen was at the Artist
signing tent. This is the second consecutive year that YEAH has included branding the Artist's
signing tent as part of its onsite health promotion initiatives. This continues to be a highly
effective way for YEAH to reach to patrons across the event with 55% of survey respondents
(equivalent to 45,441 patrons) saying the recalled seeing the I Love Safe Sex message at
this location.
YEAH partnered with Inception Strategies to bring back two favourite sexual
health promotion characters: Condoman & Lubelicious
What was your favorite experience of volunteering with YEAH at GTM?
!
“I loved myth busting! The look of surprise on people's
faces when they learn something new (especially if it
was a busted myth) is priceless. Knowing that we were
teaching young people really important facts around safe
sex and encouraging open discussion around sex was
great!”
Peer Educator from Bendigo, 19 years old
“Being told by the volunteers that they were enjoying
themselves. A volunteer performing condom demos
told me proudly that a punter had said to her "I
learned more talking to you for five minutes than I did
during sex ed at school."
Peer Educator from Adelaide, 24 years old
Top 5 myths YEAH’s Peer Educator’s reported
‘busting’ at GTM 2014
1.  You’d know if you had an
STI (all STIs have
symptoms) – 51%
2.  A pap test is the same as a
sexual health test – 49%
3.  You can’t get an STI if you
don’t sleep around – 41%
4.  You can’t get an STI
through oral sex – 31%
5.  I won’t get an STI because
I’m on the pill – 31% !!
How effective YEAH’s Peer Educators rated the
resources and activities at GTM 2014
• 
• 
• 
• 
• 
• 
!• 
• 
79% thought ‘Condom Tins’ were Very Effective
74% thought ‘The Condom Castle’ was Very Effective
72% thought ‘Condom demos’ were Very Effective
62% thought ‘Wheely Sexy’ was Very Effective
59% thought ‘Slap Bands’ were Very Effective
54% thought ‘Condom Badges’ were Very Effective
59% thought ‘STI flip books’ were Somewhat Effective
54% thought ‘Red Aware Bags’ were Somewhat Effective
•  51% thought ‘Condoman/Lubelicious photo props’ were
Somewhat Effective
•  36% thought ‘Red Aware postcards’ were Not Effective
!
What YEAH’s peer educators reported on the effectiveness of their
peer education messaging at GTM 2014
• 
81% of peer educators thought
messages based around “Always wear
a condom/practice safe sex” were Very
Effective
• 
67% of peer educators thought
messages based around “Get a sexual
health test” were Very Effective
• 
67% of peer educators thought
message based around “Consent and
respect are important in relationships”
were Very Effective
• 
56% of peer educators thought
messages based around “Safe sex is
pleasurable” are Somewhat Effective
• 
50% of peer educators thought
messages based around “Not all sex is
heterosexual sex” is Somewhat
Effective
What was your favorite
experience of volunteering with
YEAH at GTM?
“Talking to young women about consent. Many young girls
were surprised to hear me talking about issues such as
changing your consent depending on the situation or mood,
taking back consent once given et cetera. I also enjoyed talk
to young women about using lubricant as it opened
discussions about making sex more enjoyable.”
24 year old, Maitland
How relevant & effectively managed was YEAH’s Sexual
Health promotion at GTM 2014?
When asked how relevant people thought YEAH's
approach to promoting sexual health awareness to
young people at a music festival is, 78% of
respondents (equivalent to 79,560 patrons) said it
was either 'awesome, very relevant' (51%) or 'Ok,
a little relevant' (27%).
Of YEAH’s 39 Peer Educators who completed an anonymous
post event survey:
•  95% felt they were adequately supported by YEAH’s training
•  100% said YEAH should continue to attend this event in the future
•  80% said the experience motivated you to be more or less
involved in YEAH's future events (20% said it made no difference
to their motivation level)
•  100% said the team worked well together, set up and pack down
of materials worked smoothly, YEAH staff provide enough support
and transport, accommodation and catering needs were met
Recommendations:
After 4 years of delivering this project, the key findings
reaffirm YEAH's capacity and approach to youth led sexual
health promotion at a large scale national music festival
(Groovin the Moo) continues to be a highly unique and
successful initiative and one that effectively improves sexual
health knowledge and awareness almost young Australians,
especially those in regional areas.
!
Based on findings from the GTM 2014 post event survey alongside perceived impact
data from the peer educators, we recommend youth led peer education and
interactive sexual health promotional activities as a highly effective model to
expand upon delivering at other major youth music festivals and events. Sexual
health peer education delivered at major youth events is a highly cost effective
way to reach hundreds of thousands of young people and have a meaningful
impact on their sexual health through exposure to positive reinforcing sexual health
messages.
The peer led model not only impacts those who engage
with it, it also builds incredible capacity and experience
amongst the 100 plus young people who volunteer to be
trained to become peer educators and deliver the project.
!
Watch YEAH’s Peer Educators in action at Groovin the Moo 2014
(click You Tube link below to view)
http://www.youtube.com/watch?v=XWQL2IjD_Us&feature=share&list=UUMkPYKUROhoJ7r6uNFUxLew
YEAH Groovin' the Moo 2014
Peer Educator feedback.
What was your favorite experience of
volunteering with YEAH at GTM?
“Honestly probably the condom demonstrations! I thought they were really fun, and they were
educational for me as well!”
21 year old, Bunbury
“I loved myth busting! The look of surprise on people's faces when they learn something new
(especially if it was a busted myth) is priceless. Knowing that we were teaching young people
really important facts around safe sex and encouraging open discussion around sex was
great!”
19 year old, Bendigo
“Being told by the volunteers that they were enjoying themselves. A volunteer performing
condom demos told me proudly that a punter had said to her "I learned more talking to you for
five minutes than I did during sex ed at school."
24 year old, Oakbank
“Talking to young women about consent. Many young girls were surprised to hear me talking
about issues such as changing your consent depending on the situation or mood, taking back
consent once given et cetera. I also enjoyed talk to young women about using lubricant as it
opened discussions about making sex more enjoyable.”
24 year old, Maitland
Should YEAH continue to attend this event
in the future?
“Yes. Absolutely. We had a huge number of people approach the stall to hear what we had to
say and learn what we were about. There was a range of ages, mostly teenagers and young
adults but some parents and teachers. Punters loosen up at festivals and it's easy to engage
with blokes if you can joke that it might come in handy later that day.”
24 year old, Oakbank
“Yes. GTM is a great opportunity to get the important message of safe, consensual, sexy sex
across to young people in a fun, informal setting!”
19 year old, Bendigo
“Yes. Because festivals have such amazing vibes and people are so open and happy and up
to listen to what you have to say most of the time, and because there are so many young
people there it’s a fantastic opportunity to share our information with them. Most of the people
I talked too were really thankful for learning about all the different types of information we had
to offer. At the end of the day, when I had time to look back at everything that just happened, I
felt so incredible for making a difference in some peoples life’s and making a difference, no
matter how small it may be, to our community.”
15 year old, Bendigo
Provide a short summary of how you felt
people reacted to our peer educators
running sexual health promotion at GTM?
“They were open to discussion, felt relaxed to have a bit of fun with the information they were
being dealt with and it was less of a 'school' type environment and more fun.”
22 year old, Bunbury
“I think most people really enjoyed it. They realized that we were there with a message about
being safe but we weren't telling them not to have sex at all, but letting them know about how
to have safe, pleasurable and fun sex.”
27 year old, Canberra
“Some people were very open and unembarrassed about sex. Others were very shy and
timid. I had several impressions that people thought we would be discouraging of sex and
were surprised to find us being very positive about sex. There was more mis-information
about sex than I had thought there would be. Common themes included- 'slut shaming', little
understanding of consent, thinking lube was for old people and thinking sex was 'bad'.”
24 year old, Maitland
Do you have any suggestions for new or
modified resources/activities/messages
for future events?
“The focus was mainly on practical safe sex advice and although there was discussion of
consent, I'd like to see a little more emphasis placed on consensual sex and consent. Apart
from that, not much!”
19 year old, Bendigo
“Start to spread out to other events. Although it is most important to target festivals or
activities where the youth are the audience, any festival or occurrence where there are young
people in numbers still has benefits. E.g. the University of Newcastle has a Sexual Health and
Guidance week during semester two. YEAH could set up stalls in the courtyard or hold an
activity night for campus students during this week.”
20 year old, Maitland
“I think that the photo booth done in 2013 GTM was much more effective than the cut outs.
Maybe the temporary tattoo message needs to be modified as people were scratching the
'safe' off the 'i love safe sex' tattoos.”
19 year old, Maitland
What was your least favorite experience of
volunteering with YEAH at GTM?
“The line for Wheely Sexy was quite long, and a few drunkish people started to get a bit
mouthy, but they settled down once they were told that we were all volunteers.”
22 year old, Bunbury
“Finding it difficult to correct people who were not right about something but we're certain they
were right (eg chlamydia is produced by the body, I've studied biology and know this - I think
this person was thinking of Candida albicans which causes thrush and is a natural component
of vaginal microorganism population. This person was not open to my suggestion that it might
have been thrush they were thinking of).”
24 year old, Canberra
“Unfortunately there is still stigma regarding HIV/STIs and you get the odd homophobic
comments too...”
27 year old, Canberra
“Probably when these two drunk guys came up to the demo table and were arguing with us
about not using condoms and were being idiots and we had to stand there and try to show
them the why its good to use one, and be polite the whole time. And the temperature in the
morning, it was freezing!”
15 year old, Bendigo
“Towards the end of the day, we were all pretty exhausted, wet and cold. Packing up the
condom castle and all the rest of our stuff wasn't the most fun in the world - a somewhat
painful but necessary part of the day. Really a pretty small thing to complain about from such
a great day.”
19 year old, Bendigo
YEAH's 2014 GTM Safe Sex Odyssey competition! - winning responses from participants
As a national sponsor of GTM 2014 YEAH had the opportunity to run an online competition to give away 4 double passes to each of the
6 GTM events in 2014. The online competition titled: 'YEAH's 2014 GTM Safe Sex Odyssey competition!' received over 700 entries.
The competition was open to young people aged between 15-29. Participants were asked to 'tell us in 25 works or less what is the most
important thing we could do to improve young peoples sexual health responses to this question were judged on their merit and the
following 4 entries from each cities were selected as the winners:
Maitland
NSW
Metropolitan
Male
Advocate and portray equality/responsibility in male and female sexual roles! e.g. (to males) "you don't
put the condom on in protection 'from' your girl... she puts it on in protection from you!"
NSW
Rural
Female
To stop the glorification of unsafe sex through movies and such. Bringing out some realistic sex
scenes, showcase that to stop and put on a condom is normal
NSW
Metropolitan
Female
Free condoms at places young people hang out. Funny puns/slogans on the packets. Make a condom
jingle, makes safe sex easy to talk/sing about!
NSW
Metropolitan
Female
Make a viral video with a catchy song or tune, post it all over social media and ask people to share the
video. The video will endorse safe sex and the risks while also promoting 'YEAH''s website.
Townsville
QLD
Regional
Male
Help young people to build the confidence and will power to say "yes I have safe sex and will continue
too, I'm proud of it"
QLD
Regional
Female
When going into schools to educate students about safe sex don't just throw a whole lot of
facts/statistic in their faces, make it fun and creative with a skit, song or even have younger educators.
QLD
Regional
Male
Why spread disease when you can spread love? Youth should understand that the most important
thing about sex is love, respect, and trust. Don't be a fool, wrap your tool. Spread this msg and the
love!
QLD
Regional
Female
Implement programs at school & home that are aimed at promoting healthy relationships. Self worth &
awareness, consent, mutual respect & safety should be encouraged to promote a conscious decision.
Oakbank
SA
Metropolitan
Female
Sell alcohol in packaging that has inbuilt condom pockets, hence reducing the likelihood of unprotected
sex whilst drunk and eliminate the embarrassment of buying condoms
SA
Regional
Male
to be honest they people who teach and talk about safe sex don't really know that much themselves
and are too embarrassed to ask. teach the teachers teaching us!
SA
Metropolitan
Female
Equipping parents/caregivers with the skills and information to openly communicate about sexual
health and give accurate information to their children.
SA
Metropolitan
Male
Sexual education should focus more on building healthy relationships with partners and focus on all
sexual identities / preferences not just on heterosexual binaries.
Bendigo
VIC
Regional
Male
A whole community approach should be used to tackle sexual health, not just schools and local health
care providers. Put a glove on it!
VIC
Metropolitan
Male
Along with school education we should have a TV series that can get into the nitty gritty - It will make
"the talk" a lot easier and make sure that everyone it getting a proper education - sex is fun!
VIC
Rural
Female
Involve the parents- children need to know that they can go to their parents for advise without being
judged and getting the correct info!
VIC
Regional
Female
I think there should be an effort to get rid of the stigma behind purchasing condoms. Many of the
people, especially girls are too ashamed to buy condoms and this is detrimental our sexual health
Bunbury
WA
Rural
Male
The most important thing is empowering teenagers during sex education programs to understand that
they are more powerful and respected when they say no if they do not feel comfortable.
WA
Metropolitan
Female
Reduce the 'taboo' around discussing sex; within compulsory sex education in high schools developed
a competition 'using "sex" in everyday conversation'
WA
Metropolitan
Female
Teaching sexual health from an early age and involving parents in order to educate everyone and
eliminate the awkwardness of 'the talk'
WA
Metropolitan
Female
Make sex Ed relevant - enough with the condom on a banana. Kids need to know about real situations
they may find themselves in and their choices. And from someone they relate to not their 50yo teacher
Canberra
ACT
Metropolitan
Promote a culture that frees sex from shame. Remove the fear, negativity and stigma through sex
Female positive education, good sociosexual role models and making good, accurate resources easily
available.
ACT
Metropolitan
Female
ACT
Regional
Focus on self-respect & self-confidence in sexual education. We need to empower young women so
Female they can make informed decisions and say 'I want to use a condom' without feeling guilty or
embarrassed
ACT
Metropolitan
Male
A hotline with advice/info on sex, STI's, pregnancy, and sexual health services. Teens get embarrassed
and a person to talk to would be helpful.
Buying condoms can be embarrassing. Make buying them more easy and socially acceptable through
media campaigns targeted at teens and young adults.
GTM 2014 Post Event Survey Respondent Demographics
Male
Values
Count of Maitland
Count of Canberra
Count of Bendigo
Count of Townsville
Count of Oakbank
Count of Bunbury
Key Findings
Female
Other
296
653
3
317
555
3
330
672
2
205
339
0
376
819
2
307
654
0
Total Number of Survey Participants
Total Number of Patrons at GTM
Grand Total Percentage Number of Patrons
(Nationally)
952
17%
17,340
875
16%
16,320
1004
18%
18,360
544
10%
10,200
1197
22%
22,440
961
17%
17,340
5,533
102,000
A total of 5,533 people responded to the GTM 2014 post event survey which included 6 questions developed by YEAH to
measure the reach, recall and impact of its 2014 youth led sexual health awareness initiatives.
Q1. While you were hanging out at GTM did you see the I LOVE SAFE SEX message? (as pictured)
Select all that apply
Male
Values
Count of On the big screens on the Triple J and Channel V stages
Count of On the big screens in the Moolin Rouge Tent
Count of On merchandise
Count of At the artist signing tent
Count of On stage being promoted by artists
Count of No I didn’t see it
Key Findings
Female
Other
808
912
344
524
1410
2948
1004
1485
218
289
378
666
Total Number of Survey Participants
Total Number of Survey Participants
who saw the I Love Safe Sex message
Total Number of Patrons at GTM
1722
871
4358
2489
512
1048
5,533
38%
19%
97%
55%
11%
19%
Number of Patrons
(Nationally)
31,396
15,698
80,141
45,441
9,088
19,380
4,485
102,000
81%
82620
Grand Total Percentage
2
3
0
0
5
4
Only 19% of patrons didn't see the I Love Safe Sex message at GTM
Of the 81% of patrons who did see the I Love Safe Sex message at GTM 2014 which is equal to 82,620 people:
! The most frequent location that the I Love Safe Sex message was seen was on merchandise. 97% of respondents (equivalent to 80,141 patrons) who engaged
with the message said they saw it YEAH's range of health promotion materials. This is an extremely positive result, proving that the design of YEAH's promotional
and educational materials and the distribution methods used by YEAH's peer educators are highly effective at conveying positive sexual health messages with a
high recall value by patrons.
! The second most frequent location that the I Love Safe Sex message was seen was at the Artist signing tent. This is the second consecutive year that YEAH has
included branding the Artist's signing tent as part of its onsite health promotion initiatives. This continues to be a highly effective way for YEAH to reach to patrons
across the event with 55% of survey respondents who engaged witht the I Love Safe Sex message (equivalent to 45,441 patrons) said they recalled seeing it at this
location.
! The third most frequent location that the I Love Safe Sex message was seen on the Triple J and Channel V stages with 38% of respondents (equivalent to
31,396 patrons) indicating they saw the message in this location. The investment to produce the rotating graphics seen on the giant stage screens was $2500,
making this an extremely high return on investment in terms of health promotion message recall.
Q2. While you were hanging out at GTM did you see or visit the GIANT INFLATABLE CONDOM CASTLE? (as pictured)
Select only one
Male
Female
Other
Grand Total Percentage Number of Patrons
(Nationally)
711
1627
5
2343
42%
42,840
868
1563
2
2433
44%
44,880
232
434
3
669
12%
12,240
20
68
0
88
2%
2,040
Total Number of Survey Participants
5,533
Total Number of Patrons at GTM
Key Findings
102,000
56% of respondents reported seeing the condom castle which is equivalent to 57,000 patrons across the six GTM 2014 events. This result provides
strong evidence that the effectiveness of the unique inflatable structure of the condom castle continues to endure in its fourth year traveling across
GTM events.
Of those who saw the condom castle, 12% of respondents reported actually visited the condom castle which is equivalent to 12,240 patrons across
the six GTM 2014 events.
Values
Count of No I didn’t see or visit the condom castle
Count of Yes but I only saw it from a distance
Count of Yes I visited the Condom Castle
Blank
Q3. While you were hanging out at GTM, did you chat with the Red Aware team at the Condom Castle or around the event and learn anything about sexual health?
(Select only one)
Male
Female
Other
Values
Count of Yes I did chat with them and I DID learn something
new about sexual health
Count of Yes I did chat with them but I DIDN’T learn
anything new about sexual health
Count of No, I didn’t chat with them
Blank
Total who
chatted with
Peer
Educators
13,260
Grand Total Percentage Number of Patrons
(Nationally)
151
282
5
438
Yes, I learn
something new
8%
8,160
No I didn't learn
5,100 anything new
117
173
2
292
5%
1506
2870
3
4379
79%
62%
38%
80,580
57
367
424
8%
8,160
Total Number of Survey Participants
5,533
Total Number of Patrons at GTM
Key Findings
102,000
13% of the respondents said they chatted with YEAH's Peer Educators across the six GTM events which is equivalent to approximately 13,260 patrons having had a conversation with one
of YEAH's peer educators. Given YEAH had a ratio of approximately 1 peer educator to every 1000 patrons, this result shows just how effective each small team of peer educators was at
engaging the crowd at each of the five GTM events.
Of those who said they chatted with one of YEAH's peer educators, 62% said they learnt something new about sexual health, which is equivalent to approximately 8,221 young people who
learnt something new about sexual health because of YEAH's presence at GTM in 2014. This proves just how effective and important it is to have trained sexual health peer educators
delivering engaging and interactive peer education activities at large scale music festivals such as GTM.
Q 4. If you selected yes, I chatted with the Red Aware team in question 3, what did you learn about sexual health from the Red Aware team at GTM?
Please select all that apply from the list below or tell us in your own words
Male
Values
Count of I learnt how to properly use condoms and lube
Count of I learnt about STIs (sexually transmitted infections)
Count of I learnt about the difference between contraception and
preventing STIs
Count of I learnt about healthy relationships (respect and choice)
Count of I learnt about sexual health tests (what’s involved and where you
can get one)
Count of I learnt how to negotiate using condoms
Count of I didn’t learn anything new
Count of Other (please specify)
Key Findings
Female
Other
Grand Total Percentage Number of Patrons
(Nationally)
42%
3,427
0
184
0
251
57%
4,651
60
71
124
180
39
65
0
104
35
83
0
118
45
108
2
155
27
57
1
93
175
0
6
10
0
Total Number of Survey Participants
Total Number of Survey Participants who
chatted with the Red Aware team at GTM
85
268
16
5,533
Total Number of Survey Participants who
chatted with the Red Aware team at GTM
and reported learning something new
Total Number of Patrons at GTM
24%
27%
1,958
2,203
35%
19%
37%
4%
2,856
1,550
4,906
326
730
13%
13,260.00
438
102,000
8%
8,160.00
Of the 62% of young people who said they learnt something new about sexual health from talking with a YEAH’s peer educators at GTM, the most common topics people
reported engaging with were:
! 57% reported learning about sexually transmitted infections (equivalent to 4,651 patrons)
! 42% reported learning about how to properly use condoms and lube (equivalent to 3,427 patrons)
! 35% reported learning about sexual health tests (what's involved and where you can get one) (equivalent to 2,856 patrons)
Q5. When it comes to sexual health, what would you
most like to know more about?
(Select all that apply)
Male
Values
Count of Healthy relationships (respect and choice)
Count of What is safe sex?
Count of STIs (sexually transmitted infections)
Count of Accessing youth sexual health services
Count of HIV and AIDS
Count of Sexuality and sexual diversity
Count of Anatomy, reproduction and contraception
Count of Nothing, I have enough information
Count of Other (please specify)4
Key Findings
Female
Other
290
634
2
96
185
0
310
718
1
258
800
4
174
410
1
166
396
2
115
351
0
1132
1820
0
30
44
0
Total Number of Survey Participants
Total Number of Survey Participants who want
access to more sexual health information
Total Number of Patrons at GTM
Grand
Total
Percentage
Number of Patrons
926
281
1029
1062
585
564
466
2952
74
5,533
36%
11%
40%
41%
23%
22%
18%
53%
3%
(Nationally)
17,258
5,273
19,176
19,655
11,026
10,547
8,629
54,060
1,438
2,581
102,000
47%
47940
When asked what sexual health topics would you most like to know more about, 53% of respondents said they feel they have enough information.
Of the 47% of respondents who said they want more information on sexual health, (equivalent to 47,940 patrons) they specified they want more information on the
following sexual health topics:
40% of respondents said they want more information on STIs (sexually transmitted infections)
41% of respondents who said they want more information on accessing youth sexual health services
36% of respondents who said they want more information on healthy relationships (respect and choice)
! It is also important to note that 22% of respondents said they want more information on sexuality and sexual diversity. This is a relatively high percentage of the
audience given in population statistics we would estimate that about 4% of the adult population identifies as same sex attracted.
Q6. How relevant is YEAH’s approach to promoting sexual health awareness to young people at a music festival?
(e.g. the Giant Condom Castle, and the I LOVE SAFE SEX messages)
(Select only one)
Male Total
Values
Count of Awesome, very relevant
Count of Ok, a little relevant
Count of Not relevant at music festivals
Count of Not relevant to young people
Count of Don’t know I didn’t see the Condom Castle or safe
sex messages
Blank
Key Findings
5
2
1
2829
1496
250
14
51%
27%
5%
0%
Number of Patrons
(Nationally)
52,020
27,540
5,100
0
247
420
2
89
186
Total Number of Survey Participants
Total Number of Patrons at GTM
669
275
5,533
102,000
12%
5%
12,240
5,100
848
543
101
3
Female
1976
951
148
11
Other
Grand Total
Percentage
When asked how relevant people thought YEAH's approach to promoting sexual health awareness to young people at a music festival is, 78% of respondents
(equivalent to 79,560 patrons) said it was either 'awesome, very relevant' (51%) or 'Ok, a little relevant' (27%).
Only 5% of respondents thought it was not relevant at music festivals. This data is very reaffirming of why YEAH's approach and delivery of sexual health
promotion at GTM continues to be so successful. Based on all findings from the post event survey and further supported by perceived impact data gathers from
peer educator surveys, we recommend youth led peer education and interactive sexual health promotional activities as a highly effective way to reach tens of
thousands of young people and make a meaningful impact on their knowledge of sexual health and their exposure to positive reinforcing sexual health
messages.