amfAR New York Gala

Lady Gaga
amfAR New York Gala
Wednesday, February 5, 2014
A Golden Opportunity
The amfAR New York Gala
is one of the most coveted
tickets of the New York social
season.
This high-visibility annual event kicks off New York
Fashion Week and honors leading public figures who
have made important contributions to the fight against
AIDS.
The gala attracts leaders from the worlds of fashion,
business, entertainment, and the arts, and generates
international media coverage in leading print, television,
and Internet media outlets. The evening includes
cocktails, dinner, entertainment, a curated live auction,
and special tributes to the honorees.
2013 saw amfAR’s Chairman of the Board Kenneth Cole
honored, along with amfAR Ambassador Janet Jackson
and long-time amfAR supporter Heidi Klum. Guests
at Cipriani Wall Street were treated to performances
by Cee-Lo Green, Santigold, and Alan Cumming, with
Sarah Jessica Parker, Michael Kors, and Governor
Andrew Cuomo.
Michael Kors, Mayor Michael Bloomberg, and Heidi Klum
The 2012 Gala rocked Cipriani Wall Street with
electrifying performances by Theophilus London and
Janelle Monáe. Seamlessly hosted by Sarah Jessica
Parker, the evening served to honor Roberto Cavalli,
Caroline Scheufele of Chopard, and Goldman Sachs
Gives for their exceptional contributions to amfAR and
the fight against AIDS.
In 2011, the event featured a moving tribute to amfAR
Founding International Chairman Dame Elizabeth Taylor
delivered by Sir Elton John. President Bill Clinton was
also honored. Another highlight of the evening was a
historic reunion performance of the song “That’s What
Friends are For” by all of the original artists: Sir Elton
John, Gladys Knight, Dionne Warwick, and Stevie
Wonder. They originally recorded the song in 1985 as a
benefit single that raised $3 million for amfAR, and this
was the first time the four had performed it together
since 1988.
Chloë Sevigny
In 2010, Lady Gaga electrified the crowd with her
performance in a stunning pearl-encrusted outfit at a
Terence Koh-designed piano embellished with crushed
pearls and crushed M•A•C cosmetics. Sir Elton John
and David Furnish and Louis Vuitton Chairman Yves
Carcelle were honored. Vanessa Redgrave gave a
moving tribute to her late daughter Natasha Richardson,
and Meryl Streep delivered her own mesmerizing tribute
with an a capella rendition of the Irish folk song “The
Parting Glass.”
Meryl Streep
President Bill Clinton
Lady Gaga, John Demsey, and Cyndi Lauper
Sharon Stone and Beyoncé Knowles
A Star-Studded Cast
amfAR’s fundraising events are
world renowned for their ability
to attract a glittering list of top
celebrities, entertainment industry
elite, and international society.
Past honorees at the New York Gala include:
President Bill Clinton • Kenneth Cole • Clive Davis
John Demsey/ M•A•C AIDS Fund • Richard Gere
Whoopi Goldberg • Tom Hanks • Janet Jackson
Sir Elton John and David Furnish • Quincy Jones
Donna Karan • Heidi Klum • Patti LaBelle • Lorne Michaels
Liza Minnelli • Rosie O’Donnell • Natasha Richardson
Bill Roedy/MTV Networks • Sumner Redstone/Viacom
Carine Roitfeld • Julian Schnabel • Sharon Stone
Dame Elizabeth Taylor • Diane von Furstenberg
Barbara Walters • Robin Williams • Anna Wintour
Past speakers, presenters, and performers include:
Woody Allen • Harry Belafonte • Tracy Chapman
Chelsea Clinton • Secretary of State Hillary Rodham Clinton
Sean “P. Diddy” Combs • Billy Crystal • Alan Cumming
Governor Andrew Cuomo • Michael Douglas • Eve
Cee-Lo Green • Whitney Houston • Marc Jacobs
Wyclef Jean • Gladys Knight • Beyoncé Knowles
Michael Kors • Lady Gaga • Cyndi Lauper • Barry Manilow
Joan Osborne • Sarah Jessica Parker • Vanessa Redgrave
Lou Reed • Natasha Richardson • Jon Stewart • Meryl Streep
Uma Thurman • Stanley Tucci • Rufus Wainwright
Dionne Warwick • Anna Wintour • Stevie Wonder
Sarah Jessica Parker, Michael Strahan, and Nicole Murphy
Marc Jacobs and Zoe Saldana
Stevie Wonder, Gladys Knight, Sir Elton John, and Dionne Warwick
Anna Wintour
Virginie and Claire Courtin-Clarins
Cee-Lo Green
Janet Jackson
Liev Schreiber
Chris Cuomo, Maria Cuomo Cole, and Donna Karan
Margherita Missoni, Jack McCollough, and Mary Kate Olsen
Carine Roitfeld and Diane von Fürstenberg
Maggie Rizer
Terry Richardson and Sky Ferreira
Harvey Weinstein
Brooke Shields and Kenneth Cole
Alan Cumming and Julianna Margulies
Elizabeth Hurley
Vanessa Redgrave
Julian Schnabel
Janelle Monáe
Cheyenne Jackson and Patricia Clarkson
Theophilus London
Nina Garcia
John Benjamin Hickey and Cindy Rachofsky
Jennifer Hudson and Roberto Cavalli
Nigel Barker
Governor Andrew Cuomo
Former Secretary of State Hillary Rodham Clinton, Anna Wintour, and Oscar de la Renta
Doutzen Kroes
Helena Christensen
Lily Donaldson
Whoopi Goldberg
Alexa Chung
Karen Elson
David Bowie and Iman
Santigold
Press Coverage
The celebrities in attendance at the New York Gala
guarantee substantial and widespread print, TV, and
online media coverage of the event. The Gala is
invariably featured in the major daily New York City
media outlets, the fashion press, and popular monthly
magazines. It is also covered in regional and national
outlets, and garners significant international coverage.
The 2013 event, for example, was covered in outlets
as varied as The New York Times, New York Post, New
York, New York Observer, The Wall Street Journal,
Women’s Wear Daily, W, Vanity Fair, Style.com, People,
Billboard, The Daily Telegraph, Harper’s Bazaar, InStyle
UK, Vogue Paris, Vogue España, Corriere della Sera,
Bild am Sonntag, and Bunte. The event was also
featured on national broadcast programs such as
Entertainment Tonight, Access Hollywood, Extra, E!
News, and VH1 News. Total media impressions for the
event exceeded 8,000,000,000.
Sponsorship Levels
Presenting Sponsor
• Prominent, above the title, inclusion as a Presenting
Sponsor in all printed and electronic materials related to
the amfAR New York Gala
• Prominent, top-level logo inclusion on amfAR New York
Gala media backdrop on the red carpet
• Onstage recognition during the program
• Corporate message to receive prominent mention in preand post-event press releases and tip sheets
• Opportunity for one corporate executive to be listed as
an Event Chair on all related materials (press releases,
invitations, programs, amfAR website)
• Corporate logo prominently displayed on video screens
at various points during event
• Full-page corporate message on inside cover of event
journal
• Category exclusivity — No other brands competitive to
your core business will be in the Presenting Sponsor or
Signature Sponsor category.
• Top level company logo placement on event page on
www.amfar.org
• Prime gala dinner seating with two tables for ten guests
each
• Creation of a very visible association with one of the
world’s leading nonprofit organizations dedicated to the
support of AIDS research, HIV prevention, treatment
education, and the advocacy of sound AIDS-related
public policy
Kellan Lutz
Joan Smalls
Limited availability—please call for details.
Eliza Dushku
Richard Gere
Andy Cohen
Leighton Meester
Chrissy Teigen and John Legend
Lorraine Schwartz and Ashley Greene
Kenneth Cole and Rosie O’Donnell
Zac Posen and Emilia Clarke
Michelle Yeoh
Gloria Estefan
Sponsorship Levels
Signature Sponsor
• Inclusion as a Signature Sponsor in all printed and
electronic materials related to the amfAR New York Gala
• Logo inclusion on amfAR New York Gala media
backdrop on the red carpet
• Onstage recognition during the program
• Corporate message to receive mention in pre- and postevent press releases and tip sheets
• Opportunity for one corporate executive to be listed
as an Event Co-chair on all related materials (press
releases, invitations, programs, amfAR website)
• Corporate logo displayed on video screens at various
points during event
• Full-page corporate message in the event journal
• Company logo inclusion on event page on
www.amfar.org
• Premium gala dinner seating with one table for ten
guests
• Creation of a visible association with one of the world’s
leading nonprofit organizations dedicated to the support
of AIDS research, HIV prevention, treatment education,
and the advocacy of sound AIDS-related public policy
Limited availability—please call for details.
Cuba Gooding Jr.
Stanley Tucci
Harry Belafonte and Pamela Frank
Karolina Kurkova
Marc Mezvinsky, Chelsea Clinton, and Kenneth Cole
Rachel Zoe
Woody Allen and Soon-Yi Previn
James Gandolfini
Karlie Kloss
amfAR, The Foundation for AIDS
Research, is dedicated to ending the
global AIDS epidemic through innovative
research. Since its founding in 1985,
amfAR has accelerated the pace of
HIV/AIDS research and contributed
to numerous breakthroughs that are
extending and saving lives around the
world.
amfAR identifies critical gaps in our knowledge of HIV/AIDS and supports
promising early-stage studies that often lack the preliminary data required
by more traditional funders.
Through its Research program, amfAR is advancing efforts to prevent HIV
infection in those who are vulnerable and to improve treatment for people living
with HIV/AIDS, with the ultimate goal of eradicating the virus.
amfAR’s TREAT Asia program is a network of clinics, hospitals, and research
institutions working with civil society to ensure the safe and effective delivery of
HIV/AIDS treatments throughout Asia and the Pacific. TREAT Asia has become a
model for regional collaboration on treatment preparedness, education, training,
and clinical research.
The GMT Initiative (formerly the MSM Initiative) strives to reduce worldwide
rates of HIV infection among gay men, other men who have sex with men
(MSM), and transgender individuals (collectively GMT) in developing countries
by providing small grants to grassroots groups that help expand HIV education
and prevention. The GMT Initiative also works to build understanding and
awareness of HIV epidemics among GMT, and advocates for effective policies
and increased funding.
Informed by thorough research and analysis, amfAR is a highly respected
advocate of rational and compassionate AIDS-related public policy. The
Foundation’s Public Policy program is engaged in efforts to increase
investments in HIV/AIDS research; ensure a robust response to the global
epidemic; expand access to prevention, treatment, and care; and protect the
civil rights of all people affected by HIV/AIDS.
Through its Public Information program, amfAR generates awareness of the
need for better treatment and prevention methods, and publishes educational
materials on important AIDS-related research, treatment, prevention, and policy
issues. As a respected voice on HIV/AIDS, amfAR frequently provides media
commentary on research developments and other aspects of the epidemic.
www.amfar.org