amfAR Hong Kong

amfAR Hong Kong
To benefit amfAR, The Foundation for AIDS Research
March 25, 2017
Shaw Studios, Hong Kong
Event produced by Andy Boose/AAB Productions and Josh Wood/Josh Wood Productions
A Golden Opportunity
With amfAR’s TREAT Asia program improving HIV
treatment and care throughout the Asia-Pacific region
for the past 15 years, Hong Kong is a natural venue for
the Foundation’s newest international fundraising gala.
In its first two years, the amfAR Hong Kong gala has
established itself as one of the city’s premier charity
events and has raised more than $8 million.
Memorable Moments
Event Chair Pansy Ho, a driving force behind
the success of amfAR Hong Kong, summoned
all of the Event Co-Chairs in attendance at the
2016 event to the stage for a spectacular group
photograph.
Uma Thurman presented UN Goodwill
Ambassador Victoria Beckham with amfAR’s
Award of Courage at the second annual gala in
March 2016.
amfAR Hong Kong Event Chair Pansy Ho
Gwyneth Paltrow
amfAR Chairman of the Board Kenneth Cole and CEO Kevin Robert Frost
amfAR Ambassador Michelle Yeoh
DJ Fat Tony, Naomi Campbell, and Kate Moss
Karolina Kurkova
Italo Zucchelli, Kevin Carrigan, and Francisco Costa of Calvin Klein
Uma Thurman
Carolina Parsons and Milutin Gatsby
Academy Award-winning actor Adrien Brody
was in attendance at the 2016 event and
donated one of his original artworks, which sold
for $100,000 in the live auction.
At the 2015 event, longtime amfAR supporter
Leonardo DiCaprio donated a surprise auction
lot—two seats at his personal table at the
Leonardo DiCaprio Foundation Gala in St. Tropez
in July, plus an invitation to relax on his yacht
the following day. After a lively round of bidding,
four different guests offered $250,000 each, for a
total of $1 million.
Robin Thicke rounded out the evening, getting
the audience on their feet with his chart-topping
hits “Blurred Lines,” “Give It To You,” and
“Magic,” and a rendition of Michael Jackson’s
“Rock With You.”
Among the Guests
Victoria Beckham, Aloe Blacc, Adrien Brody, Naomi
Campbell, Bonnie Chen, Winnie Chiu, Silas Chou,
Veronica Chou, Kenneth Cole, Francisco Costa, Wendi
Deng, Vinay Dube, Serge Dumont, Milutin Gatsby,
Paris Hilton, Laurinda Ho, Pansy Ho, Sabrina Ho, Jay
Jopling, Elle King, René Koneberg, Karolina Kurkova,
Jean-Marc Lacave, Carina Lau, Ying Claudine Lauren,
Cathy Lee, Xin Li, Kate Moss, Michelle Ong, Gwyneth
Paltrow, Dee Poon, Michelle Rodriguez, Sir David
Tang, Robin Thicke, Uma Thurman, Yang Yang,
Michelle Yeoh, and Yvette Yung
7.4 Billion
Total Social Media Impressions: 297.4 Million
Total Media Value: $2.82 Million
Total Media Impressions:
Sponsorship Opportunities
Presenting Sponsor — $500,000
• Prominent, above the title, inclusion as
a Presenting Sponsor in all printed and
electronic materials related to the event
• Category exclusivity — no other brands
competitive to your core business will be in
any sponsorship category
• Top-level logo inclusion on media wall on
the red carpet
• Prime gala dinner seating with 3 tables for
ten guests each
• Onstage recognition during the program
• Prominent mention and boilerplate inclusion
in pre- and post-event press releases and
tip sheets
• Opportunity for one corporate executive
to be listed as an Event Co-Chair in all
related materials (press releases, invitations,
programs, and on amfAR website)
• Corporate logo displayed on video screens
at various points during event
• Full-page corporate message in event
journal
• Top-level corporate logo placement on
event page on www.amfar.org
• Logo inclusion in corporate sponsor rotator
on www.amfar.org
• Listing on corporate sponsor page on
www.amfar.org
• Integration into amfAR’s social media plan
surrounding the event
Rene Koneberg of Audi and guest
Robin Thicke
Yvette Yeung
amfAR CEO Kevin Robert Frost and amfAR Ambassador Michelle Yeoh
Harry Winston at amfAR Hong Kong 2016
Victoria Beckham
Aloe Blacc
Michelle Rodriguez
Gwyneth Paltrow
Sponsorship Opportunities
Signature Sponsor — $250,000
• Inclusion as a Signature Sponsor in all
printed and electronic materials related to
the event
• Logo inclusion on media wall on the red
carpet
• Premium gala dinner seating with one table
for ten guests
• Onstage recognition during the program
• Mention in pre- and post-event press
releases and tip sheets
• Opportunity for one corporate executive
to be listed as an Event Vice Chair in all
related materials (press releases, invitations,
programs, and on amfAR website)
• Corporate logo displayed on video screens
at various points during event
• Full-page corporate message in event
journal
• Corporate logo placement on event page on
www.amfar.org
• Listing on corporate sponsor page on
www.amfar.org
• Integration into amfAR’s social media plan
surrounding the event
Wendi Deng
Cathy Lee
Kate Moss
Liu Wen
Kenneth Cole, Pansy Ho, and Adrien Brody
Tracy Emin and Simon de Pury
Carina Lau
Rosamund Kwan
Sir David Tang and Lucy Tang
Sponsorship Opportunities
Associate Sponsor — $125,000
• Inclusion as an Associate Sponsor in all
printed and electronic materials related to
the event
• Premium gala dinner seating for six guests
• Onstage recognition during the program
• Mention in pre- and post-event press
releases and tip sheets
• Corporate logo displayed on video screens
at various points during event
• Corporate logo placement on event page on
www.amfar.org
• Listing on corporate sponsor page on www.
amfar.org
• Integration into 1-2 Tweets on amfAR’s
Twitter account surrounding the event
Coco Lee and Bruce Rockowitz
amfAR Hong Kong 2016 Event Co-Chairs
Victoria Beckham and Adrien Brody
Vivienne Tam
Shally Lin and Bill Zhao of Poly Auction House
Lang Lang
Karolina Kurkova and Simon de Pury
Cathy Lee and Martin Lee
Aloe Blacc
Guests at amfAR Hong Kong
Jimmy Choo and guests
amfAR Ambassador Michelle Yeoh
Yvette Yeung, Bill Zhao, and the Polly Auction team
Belevedere at amfAR Hong Kong
Michelle Rodriguez and Milutin Gatsby
Charles Luu, Mark Luu, and Lance Luu
Vinay Dube of Delta and guest
Cathy Lee and Martin Lee
Press Coverage
amfAR events are some of the most eagerly anticipated and widely
publicized charity fundraisers each year, earning extensive press
coverage that reaches around the globe. For example, virtually all
major broadcast and print media outlets, as well as international wire
services covered the amfAR Hong Kong gala. The media impressions
for the event reached over five billion people.
The Foundation’s events are regularly featured in the pages of
InStyle, People, Entertainment Weekly, US Weekly, Vogue, London’s
Daily Mail, Paris Match, HELLO!, BUNTE, Le Figaro, Chi, Oggi, la
Repubblica, Corriere della Sera, Vanity Fair Italy, China Daily, The
New York Times, and countless other newspapers, magazines,
websites, and trade publications worldwide. Broadcast leaders, such
as Entertainment Tonight in the U.S., RTL in Germany, TF1 in France,
Hong Kong TV in China, and RAI in Italy, are often present to cover
amfAR’s galas, auctions, and receptions, as are major wire services
such as the Associated Press, Reuters, Bloomberg news, and Agence
France-Presse.
amfAR, The Foundation for AIDS Research, is dedicated to ending
the global AIDS epidemic through innovative research. Since its
founding in 1985, amfAR has accelerated the pace of HIV/AIDS
research and contributed to numerous breakthroughs that are
extending and saving lives around the world.
Through its Research program, amfAR is advancing efforts to prevent HIV infection in those who are vulnerable and to improve
treatment for people living with HIV/AIDS, with the ultimate goal of eradicating the virus. Launched in 2014, amfAR’s Countdown
to a Cure for AIDS initiative is aimed at developing the scientific basis of a cure by 2020.
amfAR’s TREAT Asia program is a network of clinics, hospitals, and research institutions working with civil society to ensure the
safe and effective delivery of HIV/AIDS treatments throughout Asia and the Pacific. TREAT Asia has become a model for regional
collaboration on treatment preparedness, education, training, and clinical research.
Through its GMT Initiative, amfAR provides financial and technical support to research teams and community-based advocates
to investigate interventions that reduce the spread and impact of HIV among gay men, other men who have sex with men, and
transgender individuals (collectively, GMT) in developing countries.
Informed by thorough research and analysis, amfAR is a highly respected advocate of rational and compassionate AIDS-related
public policy. The Foundation’s Public Policy program is engaged in efforts to increase investments in HIV/AIDS research;
ensure a robust response to the global epidemic; expand access to prevention, treatment, and care; and protect the civil rights of
all people affected by HIV/AIDS.
Through its Public Information program, amfAR generates awareness of the need for better treatment and prevention methods,
and publishes educational materials on important AIDS-related research, treatment, prevention, and policy issues. As a
respected voice on HIV/AIDS, amfAR frequently provides media commentary on research developments and other aspects of the
epidemic.
K ENNETH C OLE
Chairman of the Board
M ATHILDE K RIM , P H .D.
Founding Chairman
K EVIN R OBERT F ROST
Chief Executive Officer
S HARON S TONE
Global Campaign Chair
M ILUTIN G ATSBY
Global Fundraising Chairman
www.amfar.org