amfAR India

amfAR India
To Benefit amfAR, The Foundation for AIDS Research
November 2014
Mumbai, India
Event Produced by Andy Boose / AAB Productions
A Golden Opportunity
amfAR held its inaugural Indian fundraising gala in
Mumbai in November 2013. The event was hosted by
amfAR Global Fundraising Chairman Sharon Stone,
and Bollywood stars Aishwarya Rai Bachchan
and Abhishek Bachchan. It was chaired by amfAR
Chairman Kenneth Cole, Vikram Chatwal, Anuj
Gupta, Rocky Malhotra, and Hilary Swank.
Memorable Moments
The black-tie event, presented by Dr. Cyrus
Poonawalla and held at The Taj Mahal Palace
Hotel, featured a cocktail reception, dinner, and
an exquisite gold-themed fashion show that
showcased three of India’s most important
fashion designers -- Rohit Bal, Abu JaniSandeep Khosla, and Tarun Tahiliani.
The evening concluded with a spirited
performance by pop sensation Ke$ha, whose
songs included her hits Animal, We R Who We R,
and Tik Tok.
Hilary Swank for amfAR India
Among the Guests
Neeta Ambani, Torquhil Campbell, Duke of Argyll,
Sonal Chauhan, Venugopal Dhoot, Nargis Fakhri, Sunil
Gavaskar, Parmeshwar Godrej, Lisa Haydon, Dimple
Kapadia, Tikka Kapurthala, Nandita Mahtani, Rocky
Malhotra, Dino Morea, among many others.
The Love Gold Fashion Show for amfAR India
Abhishek Bachchan, Sharon Stone, Nita Ambani, and Aishwarya Rai Bachchan for amfAR India
Kenneth Cole and Sharon Stone for amfAR India
2.4 Billion
Total Media Value: $1.6 Million
Total Media Impressions:
Aishwarya Rai Bachchan for amfAR India
The Love Gold Fashion Show for amfAR India
A Star-Studded Cast
amfAR’s fundraising events
are world renowned for their
ability to attract a glittering list
of top celebrities, entertainment
industry elite, and international
society.
Attendees have included:
Ben Affleck • Jessica Alba • Prince Albert of Monaco
Marc Anthony • Giorgio Armani • Lance Armstrong
Lauren Bacall • Alec Baldwin • Elizabeth Banks
Javier Bardem • Kate Beckinsale • Harry Belafonte
Gael Garcia Bernal • Beyoncé • Mary J. Blige
Emily Blunt • Adrien Brody • Carla Bruni-Sarkozy
Gerard Butler • Naomi Campbell • Guillaume Canet
Roberto Cavalli • Don Cheadle • Cher • George Clooney
Sofia Coppola • Marion Cotillard • Russell Crowe
Penelope Cruz • Alan Cumming • Matt Damon
Rosario Dawson • Benicio Del Toro • Johnny Depp
Catherine Deneuve • Robert DeNiro • Leonardo DiCaprio
Matt Dillon • Kirsten Dunst Colin Farrell • Fergie
Tom Ford • James Franco • Richard Gere
Danny Glover • Ryan Gosling • Goldie Hawn
Salma Hayek • Eva Herzigova Elizabeth Hurley
Iman • Jeremy Irons • Janet Jackson • Marc Jacobs
Mick Jagger • Wyclef Jean • Scarlett Johansson
Elton John • Milla Jovovich • Nicole Kidman
Heidi Klum • Diane Kruger • Karolina Kurkova
Karl Lagerfeld • Lady Gaga • Laura Linney
Jennifer Lopez • Madonna • Julianna Margulies
Sienna Miller • Liza Minnelli • Kylie Minogue
Angela Missoni • Mary-Kate and Ashley Olsen
Clive Owen • Sarah Jessica Parker • Dev Patel
Robert Pattinson • Sean Penn • Freida Pinto
Natalie Portman • Aishwarya Rai • Vanessa Redgrave
Natasha Richardson • Carine Roitfeld • Zoë Saldana
Claudia Schiffer • Julian Schnabel • Liev Schreiber
Mallika Sherawat • Gwen Stefani • Sharon Stone
Meryl Streep • Quentin Tarantino • Charlize Theron
Uma Thurman • Christy Turlington • Donatella Versace
Dita Von Teese • Sigourney Weaver • Harvey Weinstein
Robin Williams • Michelle Yeoh • and many more
Hilary Swank, Kevin Robert Frost, and Sharon Stone for amfAR India
Kristina Bazan for amfAR India
Ke$ha for amfAR India
Cyrus Poonawalla and Kenneth Cole for amfAR India
Kim Kardashian
Hilary Swank and Sharon Stone for amfAR India
Mallika Sherawat
Maria Cuomo Cole for amfAR India
Ke$ha for amfAR India
Sunil Gavaskar for amfAR India
Aishwarya Rai Bachchan, Kenneth Cole, Abhishek Bachachan for amfAR India
Deepa Mehta and Preity Zinta
Abu Jani and Sandeep Khosla for amfAR India
Hilary Swank for amfAR India
Kevin Robert Frost, Sharon Stone, Kenneth Cole, Andy Boose for amfAR India
The Coverage
amfAR events are some of the most eagerly anticipated and widely
publicized charity fundraisers each year, earning extensive press
coverage that reaches around the globe. For example, virtually all major
broadcast and print media outlets, as well as international wire services
covered amfAR India 2013, with total media impressions exceeding 2.4
Billion.
The Foundation’s events are regularly featured in the pages of InStyle,
People, Entertainment Weekly, US Weekly, Vogue, Dainik Jagran,
Hindustan, Malayala Manorama, Times of India, Daily Thanthi, London’s
Daily Mail, The Hindu,Times Now, Paris Match, NDTV, HELLO!, BUNTE,
Le Figaro, Chi, CNN, Oggi, BBC, la Repubblica, Ananda Bazar Patrika,
Corriere della Sera, Vanity Fair Italy, China Daily, The New York Times,
and countless other newspapers, magazines, websites, and trade
publications worldwide. Broadcast leaders, such as Entertainment
Tonight in the U.S., RTL in Germany, TF1 in France, Hong Kong TV
in China, and RAI in Italy, are often present to cover amfAR’s charity
galas, auctions, and receptions; as are major wire services such as
the Associated Press, Reuters, Bloomberg News, and Agence FrancePresse.
Sponsorship Levels
Presenting Sponsor Benefits
Signature Sponsor Benefits
amfAR has consistently demonstrated its ability
to host successful, large-scale fundraising events
featuring prominent corporate partners and
international celebrities. amfAR has extensive event
organization and communications experience, and
will work with you to develop a promotional strategy
that maximizes the importance of your participation
and your message. Below, you will find examples of
some of the ways in which a Presenting Sponsorship
of amfAR India will benefit your company.
• Inclusion as Signature Sponsor in all printed
materials related to amfAR India, including:
• Event invitations sent to amfAR’s
international social lists, amfAR’s celebrity
supporters, key tastemakers, and decision
makers
• Event programs and auction catalogs
• Logo inclusion on event’s media backdrop (step &
repeat) on the red carpet
• Logo inclusion on event’s stage backdrop
• Logo inclusion on video screens displayed at
various points during event
• Opportunity for one corporate executive to be
listed as an Event Co-Chair on all related materials
(press releases, invitations, programs)
• Corporate message to receive mention in pre- and
post-event press releases and tip sheets
• Inclusion by amfAR in its coverage of amfAR India
in a variety of print and electronic publications,
including:
• amfAR’s newsletter, Innovations, which
mails to approximately 60,000 worldwide
• amfAR’s website, www.amfar.org
• amfAR’s monthly e-News
• event-specific e-blasts
• Category exclusivity no other brands competitive
to your core business will be in the Signature
Sponsor category.
• Opportunity to participate in live auction
• One table for ten guests at amfAR India
• Creation of a visible association with one of the
world’s leading nonprofit organizations dedicated
to the support of AIDS research, HIV prevention,
treatment education, and the advocacy of sound
AIDS-related public policy.
• Prominent (top level, above the title) inclusion as
Presenting Sponsor in all printed materials related
to amfAR India, including:
• Event invitations sent to amfAR’s
international social lists, amfAR’s celebrity
supporters, key tastemakers, and decision
makers
• Event programs and auction catalogs
• Prominent logo inclusion on the event’s media
backdrop (step & repeat) on the red carpet
• Prominent logo inclusion on the amfAR India stage
backdrop
• Prominent logo inclusion on video screens
displayed at various points during event
• Opportunity for one corporate executive to be
listed as an Event Chair
• Corporate message to receive prominent mention
in all pre- and post-event press releases and tip
sheets.
• Prominent inclusion by amfAR in its coverage of
amfAR India in a variety of print and electronic
publications including:
• amfAR’s newsletter, Innovations, which
mails to approximately 60,000 worldwide
• amfAR’s website, www.amfar.org
• amfAR’s monthly e-News
• event-specific e-blasts
• Category exclusivity—no other brands competitive
to your core business will be in the Presenting
Sponsor or Signature Sponsor category.
• Opportunity to have an amfAR-secured celebrity
sell your product during live auction
• Two tables for ten guests each at amfAR India
• Creation of a very visible association with one
of the world’s leading nonprofit organizations
dedicated to the support of AIDS research, HIV
prevention, treatment education, and the advocacy
of sound AIDS-related public policy.
Sharon Stone and Cyrus Poonawalla for amfAR India
Parmeshwar Godrej and Abhishek Bachchan for amfAR India
Ke$ha for amfAR India
Prince Albert and Princess Charlene of Monaco
Rocky Malhotra for amfAR India
Nargis Fakhri, Sophie Chaudhary, and Sonal Chauhan for amfAR India
amfAR, The Foundation for AIDS
Research, is dedicated to ending the
global AIDS epidemic through innovative
research. Since its founding in 1985,
amfAR has accelerated the pace of
HIV/AIDS research and contributed
to numerous breakthroughs that are
extending and saving lives around the
world.
amfAR identifies critical gaps in our knowledge of HIV/AIDS and supports
promising early-stage studies that often lack the preliminary data required
by more traditional funders.
Through its Research program, amfAR is advancing efforts to prevent HIV
infection in those who are vulnerable and to improve treatment for people living
with HIV/AIDS, with the ultimate goal of eradicating the virus.
amfAR’s TREAT Asia program is a network of clinics, hospitals, and research
institutions working with civil society to ensure the safe and effective delivery of
HIV/AIDS treatments throughout Asia and the Pacific. TREAT Asia has become a
model for regional collaboration on treatment preparedness, education, training,
and clinical research.
The GMT Initiative strives to reduce worldwide rates of HIV infection among
gay men, other men who have sex with men (MSM), and transgender individuals
(collectively GMT) in developing countries by providing small grants to
grassroots groups that help expand HIV education and prevention. The GMT
Initiative also works to build understanding and awareness of HIV epidemics
among GMT, and advocates for effective policies and increased funding.
Informed by thorough research and analysis, amfAR is a highly respected
advocate of rational and compassionate AIDS-related public policy. The
Foundation’s Public Policy program is engaged in efforts to increase
investments in HIV/AIDS research; ensure a robust response to the global
epidemic; expand access to prevention, treatment, and care; and protect the
civil rights of all people affected by HIV/AIDS.
Through its Public Information program, amfAR generates awareness of the
need for better treatment and prevention methods, and publishes educational
materials on important AIDS-related research, treatment, prevention, and policy
issues. As a respected voice on HIV/AIDS, amfAR frequently provides media
commentary on research developments and other aspects of the epidemic.
www.amfar.org