Bełchatów`s tourist offer - Pardubice Region Tourism

Tourist offer
of Bełchatów
FORUM OF TRAVEL AND TOURISM
PARDUBICE
www.belchatow.pl
Municipality of Bełchatów
Project of presentation
1. Tourist attractions.
2. Brand Strategy for Bełchatów
– tourist brand products
3. Interactive exhibition „Giganty Mocy”
www.belchatow.pl
Municipality of Bełchatów
Bełchatów in a few words
• location: central
Poland,
Łódź voivodship
• area – 35km2
• over 62,000
inhabitants,
incl. 23,000 aged
below 30
• vicinity of airports:
Łódź, Katowice,
Warsaw
www.belchatow.pl
Municipality of Bełchatów
Bełchatów’s tourist offer
Bełchatów Brown
Coal Mine
Bełchatów Power
Station
energy fuel-rich region
Bełchatów’s tourist offer
PGE Skra Bełchatów
PGE GKS Bełchatów
city of sport emotions
„Energia” Arena
Stadium of GKS Bełchatów
Bełchatów’s tourist offer
sports centres
tennis courts
sports facilities
ice rink
Bełchatów’s tourist offer
Regional Museum
Municipal Culture
Centre
culture offer
Bełchatów’s tourist offer
Narutowicz’s
Square
bicycle routes
and paths
skate park
active in the city
climbing wall
Bełchatów’s tourist offer
Wawrzkowizna
Leisure centres
located near
the city
Słok
Kamieosk
Mountain
Brand Strategy for Bełchatów
Mission of brand:
I, Bełchatów responds to the needs of residents, tourists and
entrepreneurs, combining the status of renowned and
energy centre with the use of new technologies related to
the environment, thus fostering improving the quality of life
and increasing the attractiveness for tourists and businesses.
3 spheres on influence
Tourist
Social
(inhabitants)
Economic
(investors)
Brand Strategy for Bełchatów
Main idea
action
re:
re:action
+
natural
natural re:action
Brand Strategy for Bełchatów
Sub-brands
Re:creation
Re:generation
natural
re:action
Re:activation
Brand Strategy for Bełchatów
Bełchatów’s USP (Unique selling propositions)
Bełchatów is the only city in Poland
that committed to environmental
objectives, the main aim of
development (part of the image
associated with the mine and the
power station)
Centre of energy idea
(nationwide debate on
energy and environmental
challenges of the country)
the first city in Poland, that
builds a brand product on the
basis of power stations for
hybrid cars
aims to build an unified
image communication of
Łódź voivodship
nationwide meeting
capital for the energy
industry (business
tourism)
Bełchatów brand is not only focused
on the promotion of tourism
potential, but also a strong emphasis
on the economic potential of the city
Bełchatów brand
bravely look to the
future
flexible brand that stands out
not only in terms of
semantics, but also the visual
Brand Strategy for Bełchatów
Brand products for tourist sphere
Festival Re:actor
Station Re:generation
Re:visit – external
marketing efforts
Re:generation drink/meal
made in Bełchatów
• The annual festival of different profile (culture, science, sports, economy) held in
Belchatow.
• Power stations for electric cars combined with a place to charge mobile devices, tourist
information centers, etc. - the research and social marketing.
• Product umbrella integrating external marketing efforts of Bełchatów brands in large
cities.
• Creation and distribution of culinary product (drink, meal) for regenerating and
refreshing properties, which will be associated with the city.
Form re:start – the start of the
ski season in Bełchatów
• Event for skiers, located at Mount Kamieosk combined with offer such as: gastronomic,
hotel, recreational and cultural in the city.
Volleyball weekend of power
• The package containing the elements of culinary, lodging, sports, cultural addressed to
volleyball fans offered during the weekend, when the match takes place.
Educational and recreational
"Bicycle trail of energy"
• Bicycle trail leading from various points in the Lodz region to Bełchatów, connected with
the development of cycling infrastructure.
Observation balloon
• Creation of a new tourist attraction - a balloon observation combined with a viewing
platform for the users.
Interactive exhibition
„Giganty Mocy”
•
•
•
•
•
•
www.gigantymocy.pl
exhibition devoted brown coal extraction and
electricity generation
combination of modern technology and natural
resources
presentation of regional history and energy-related
traditions
interactive research methods
an unconventional place for children and
teenagers to learn
aims: educational, historic, social,
science and popularizing character
Interactive exhibition
„Giganty Mocy”
entertainment
Tourism
engagement
excitement
4E
education
Thank you
EWELINA OTRĘBA
Co-ordinator
Unit of Promotion and Cooperation with Partner Cities
www.belchatow.pl
Municipality of Bełchatów