CultBay Marketing Touristic Services via eBay
Transcription
CultBay Marketing Touristic Services via eBay
CultBay Marketing Touristic Services via eBay Cultuzz Digital Media GmbH Friedrichstr. 231, 10969 Berlin Germany Tel. +49 30 726 225-0 Fax +49 30 726 225-57 [email protected] www.cultuzz.com Cultuzz Digital Media GmbH • Web based software development for tourism, hotels and restaurants. • Locations: - Friedrichstrasse. 231, Berlin, Germany - Depotstrasse. 6, Bern, Switzerland - 69 Great Hampton Street, Birmingham, UK - 6215 South 255th Street, Kent, WA 98032, USA - Queensland 4120, Australia • Staff: 25 • Partners in: Germany, Austria, Spain, Italy and Poland • Founded: August 2000 Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 2 THE AUCTION PLATFORM eBay – the world´s largest online marketplace eBay Approx. 150 Million users worldwide! Approx. every 2nd internet user in the US, DE, and UK The most important marketplaces • USA • Germany • United Kingdom • China • Canada • Australia CultBay Is the eBay-awarded auction tool for Hotels Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 3 THE AUCTION PLATFORM eBay is an important distribution channel • • • • In the "short breaks" category there are about 8,000 offers regularly listed in Germany, of which over 2,000 are with CultBay (www.cultbay.com) More than 50% of CultBay auctions are for 4 - 5 star hotels eBay targets the right group: 78% of buyers in the travel category are between 25 and 50 years of age With CultBay you can reach the DE, UK, CH, AT, NL, FR, IT, ES, BE, AU and US markets. User Profile in the Travel Category male female 52% 48% Age Distribution in the Travel Category 51+ 6% 35-50 40% 25-34 18-24 38% 16% * Source: April 2005, eBay Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 4 THE AUCTION PLATFORM The eBay sales method is ideal for hotels 1. Auction your excess capacity and increase your efficiency 2. You are represented on the international eBay marketplace with an individual layout and a wide marketing effect (approx. 200 - 400 hits per auction) 3. eBay is pre-paid, i.e. payment now, service later 4. eBay buyers receive a voucher with a restricted validity, some of which are never redeemed (approx. 3 % of vouchers). 5. With the Cultuzz payment collection you receive 100% of the auction proceeds (no fee deduction) 6. Full integration into the Cultuzz product programme: availability searches followed by bookings. Two-way communication with your PMS. Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 5 CULTBAY SALES PROCESS – 3 PHASES CultBay is Full-Service PRE SALES AFTER SALES SALES • eBay Registration • Auction Process • Payment Collection • Offer Creation • Bid Overview • Voucher Forwarding • Strategic Guidance • Questions for the Seller • Booking Option • Auction Creation • Auction Completion • Accounting • Statistics Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 6 CULTBAY SALES PROCESS - PRESALES How your international Sellers Account looks on eBay You present your hotel under your own name Build up your own positive feedback profile Questions from buyers are referred directly to you Buyers and sellers give reciprocal feedback. A good feedback profile also influences the auction price. Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 7 CULTBAY SALES PROCESS - PRESALES We configure your auction in an attractive standard format... Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 8 CULTBAY SALES PROCESS - PRESALES ... or individually according to your CD/CI defaults Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 9 CULTBAY SALES PROCESS - PRESALES Your template is configured dynamically We load the content from various sources into our system (website, picture databank, hotel brochure, CD etc) and subsequently generate a dynamic template: • Logo • Hotel description • Contact data • Offer • Pictures The content can be maintained by different users, i.e. for common group descriptions (head office authorisation) Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 10 CULTBAY SALES PROCESS - PRESALES We look after you and guide you with eBay • We configure your offer according to your wishes (picture elements, offer description, other texts) • Together, we develop your strategy regarding the insertion of future auctions and advise you of your options (i.e. auction frequency, starting price, offer text, promotions). • We regularly set up basic offers i.e. weekend offers (depending on your requirements 4, 10, 15, 30 vouchers per month) along with any special offers such as Valentine´s Day, Easter, New Year´s Day... • Weekly, your personal account manager analyses your turnover and seeks opportunities for improvement Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 11 CULTBAY SALES PROCESS - PRESALES How your offer is configured with our CultBay-Software DE Experience of over 150,000 auctions configured! UK Your completed eBay offer CH Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 12 CULTBAY SALES PROCESS - SALES Auction progression • Bid overview • Questions about the offer are referred directly to you • At the end of the auction there is one winner Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 13 CULTBAY SALES PROCESS - AFTERSALES Payment collection service for your auctions At the end of the auction: • The seller is informed • A request for payment is sent to the buyer (checkout) Payment methods: • Bank Transfer (HSBC, Deutsche Bank, UBS, Westpac) • Credit Card payments (Visa, Mastercard) • Currencies: GBP, EUR, CHF, AUD Automatic payment reminder process After receipt of payment: • The seller is informed • The buyer is also informed (possible voucher forwarding) • Feedback is sent to the buyer Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 14 CULTBAY SALES PROCESS - AFTERSALES Voucher forwarding At the end of the auction, the guest receives a voucher. 1. If you prefer to issue a personalized voucher, you could send it yourselves 2. Alternatively, we could take on the forwarding of a .pdf voucher for you We also offer voucher administration. This allows you an overview of the issued vouchers with their actual status (redeemed, not redeemed, expired). Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Max Mustermann [email protected] Slide 15 CULTBAY SALES PROCESS - AFTERSALES Availability requests • Potential customers can check the availability during the auction • At the end of the auction the winner can book directly • The booking is made directly over our "CultSwitch", provided that the hotel software supplier is linked to us (at present 14 PMS suppliers) Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 16 CULTBAY SALES PROCESS - AFTERSALES The booking process over CultSwitch Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 17 CULTBAY SALES PROCESS - AFTERSALES Your monthly auction account statement • Once a month you are automatically provided with an account statement. • The paid amounts will be credited to your account in your preferred currency within 3 working days. • The statement contains: Cover page Auction List Payment ledger Outstanding items • Every single auction is completely transparent for you. Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 18 CULTBAY SALES PROCESS - AFTERSALES Your auction statistics • In the Cultuzz Customer Service Interface comprehensive statistics are prepared for your analysis • By clicking on the offer name you receive detailed information about each single auction • The data is already indexed in Excel and can be easily displayed and printed as a spreadsheet. Vers. 16.01.2006 Hotel XYZ Hotel XYZ Digital Media for Tourism, Hotels and Restaurants Slide 19 CULTBAY REFERENCES These customers already use our services Achat Advena Astron Austria Classic Austria International Best Western Clarion Comfort Concorde Courtyard by Marriott Crowne Plaza Derag Dorint Flair Four Points Gast im Schloss Great Hotels Organisation Vers. 16.01.2006 Greenline Holiday Inn InterCity Lindner Marriott Mercure Millennium Minotel Mövenpick NH Novotel Österreich Werbung Quality Queens Gruppe Rezidor SAS Raffles Ramada Digital Media for Tourism, Hotels and Restaurants Relais & Châteaux Renaissance Ringhotels Romantik Seminaris Sofitel Sorell SRS-Worldhotels Steigenberger Swissôtel Top City & Country Line Top International Treff Tryp VCH Welcome Wohlfühlhotels Slide 20 CULTBAY REFERENCES Testimonials "Many thanks for your mail, our presentation looks fine and we are also satisfied with the outcome and the comments of the clients. Thanks for everything to have our auction so fast life on line." Henk J. van Beveren Le Montreux Palace (Raffles Group) "Ich möchte mich wirklich herzlich für Ihre professionelle Unterstützung, ihre Geduld und Ihre Hilfestellung bedanken!" Norbert Treitler Leipzig Marriott Hotel "Das eBay-Statistik-Tool ist wirklich spitze!!!" Frank Feldmeier Accor Sales Marketing Distribution Services GmbH Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 21 CULTBAY PRICES CultBay – Prices and Conditions Initial eBay set-up (one-off) Monthly useage fee 75.00 GBP 7.50 GBP Commission on sales proceeds per auction 7.00 % (min. 3.50 GBP per auction) eBay fees are additional and are deducted from the auction gross sale price without additional charges from Cultuzz Optional Components: Individual template configuration (one-off) Template CMS programming (one-off) Set-up of an eBay About Me site (one-off) 500.00 GBP 500.00 GBP 25.00 GBP Period of notice: The contract can be cancelled with a notice period of at least 30 days to the end of the month Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 22 Cultuzz Digital Media GmbH Dr. Reinhard Vogel Managing Director [email protected] Cultuzz Digital Media GmbH Friedrichstr. 231 10969 Berlin Germany Michael Hughes Sales Manager United Kingdom [email protected] Tel.: +49 (30) 726 225-0 Fax: +49 (30) 726 225-57 Petra Damm Sales Manager USA [email protected] Roger Taylor Sales Manager Australia [email protected] Martin Werlen Sales Manager Switzerland [email protected] Michael Jarugski Sales Manager Germany [email protected] Alfred Maruša Interface Manager [email protected] Vers. 16.01.2006 Digital Media for Tourism, Hotels and Restaurants Slide 23
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CultBay Marketing Touristic Services via eBay
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