CultBay Marketing Touristic Services via eBay

CultBay
Marketing Touristic Services via eBay
Cultuzz Digital Media GmbH
Friedrichstr. 231, 10969 Berlin
Germany
Tel. +49 30 726 225-0
Fax +49 30 726 225-59
[email protected]
www.cultuzz.com
Cultuzz Digital Media GmbH
•
Web based software development for tourism, hotels
and restaurants.
•
Locations:
- Friedrichstrasse. 231, Berlin, Germany
- Depotstrasse. 4, Bern, Switzerland
•
Staff: 20
•
Partners in:
Germany, Switzerland, Austria, Spain, Italy and
Poland
•
Founded: August 2000
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 2
THE AUCTION PLATFORM
eBay – the world´s largest online marketplace
eBay
Approx. 150 Million users worldwide!
Approx. every 2nd internet user in the US, DE, and UK
The most important marketplaces
• USA
• Germany
• United Kingdom
• China
• Canada
• Australia
CultBay
Is the eBay-awarded auction tool for Hotels
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 3
THE AUCTION PLATFORM
eBay is an important distribution channel
•
•
•
•
In the "short breaks" category
there are about 8,000 offers
regularly listed in Germany, of
which over 2,000 are with
CultBay (www.cultbay.com)
More than 50% of CultBay
auctions are for 4 - 5 star hotels
eBay targets the right group: 78%
of buyers in the travel category
are between 25 and 50 years of
age
With CultBay you can reach the
DE, UK, CH, AT, NL, FR and IT
markets.
User Profile in the Travel Category
male
female
52%
48%
Age Distribution in the Travel Category
51+
6%
35-50
40%
25-34
18-24
38%
16%
* Source: April 2005, eBay
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 4
THE AUCTION PLATFORM
The eBay sales method is ideal for hotels
1.
Auction your excess capacity and increase your efficiency
2.
You are represented on the international eBay marketplace with an individual
layout and a wide marketing effect (approx. 200 - 400 hits per auction)
3.
eBay is pre-paid, i.e. payment now, service later
4.
eBay buyers receive a voucher with a restricted validity, some of which are
never redeemed (approx. 3 % of vouchers).
5.
With the Cultuzz payment collection you receive 100% of the auction
proceeds (no fee deduction)
6.
Full integration into the Cultuzz product programme: availability searches
followed by bookings. Two-way communication with your PMS.
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 5
CULTBAY SALES PROCESS – 3 PHASES
CultBay is Full-Service
PRE
SALES
AFTER
SALES
SALES
• eBay Registration
• Auction Process
• Payment Collection
• Offer Creation
• Bid Overview
• Voucher Forwarding
• Strategic Guidance
• Questions for the Seller
• Booking Possibility
• Auction Creation
• Auction Completion
• Accounting
• Statistics
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 6
CULTBAY SALES PROCESS - PRESALES
How your international Sellers Account looks on eBay
You present your
hotel under your own
name
Build up your own
positive feedback profile
Questions from buyers
are referred directly to
you
Buyers and sellers give
reciprocal feedback. A
good feedback profile
also influences the
auction price.
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Digital Media for Tourism, Hotels and Restaurants
Slide 7
CULTBAY SALES PROCESS - PRESALES
We configure your auction in an attractive standard format...
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 8
CULTBAY SALES PROCESS - PRESALES
or individually according to your CD/CI defaults
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Digital Media for Tourism, Hotels and Restaurants
Slide 9
CULTBAY SALES PROCESS - PRESALES
Your template is configured dynamically
We load the content from various
sources into our system (website,
picture databank, hotel brochure, CD
etc) and subsequently generate a
dynamic template:
• Logo
• Hotel description
• Contact data
• Offer
• Pictures
The content can be maintained by
different users, i.e. for common group
descriptions (head office
authorisation)
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 10
CULTBAY SALES PROCESS - PRESALES
We look after you and guide you with eBay
•
We configure your offer according to your wishes (picture
elements, offer description, other texts)
•
Together, we develop your strategy regarding the
insertion of future auctions and advise you of your options
(i.e. auction frequency, starting price, offer text,
promotions).
•
We regularly set up basic offers i.e. weekend offers
(depending on your requirements 4, 10, 15, 30 vouchers
per month) along with any special offers such as
Valentine´s Day, Easter, New Year´s Day...
•
Weekly, your personal account manager analyses your
turnover and seeks opportunities for improvement
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 11
CULTBAY SALES PROCESS - PRESALES
How your offer is configured with our CultBay-Software
DE
Experience of over
150,000 auctions
configured!
UK
Your completed
eBay offer
CH
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 12
CULTBAY SALES PROCESS - SALES
Auction progression
•
Bid overview
•
Questions about the
offer are referred
directly to you
•
At the end of the auction
there is one winner
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Digital Media for Tourism, Hotels and Restaurants
Slide 13
Payment collection service for your auctions
At the end of the auction:
•
The seller is informed
•
A request for payment is sent to the buyer (checkout)
Payment methods:
•
Bank Transfer (HSBC, Barclays, Deutsche Bank, UBS)
•
PayPal
•
Credit Card payments (Visa, Mastercard)
•
Currencies: GBP, EUR, CHF
Automatic arrears billing process
After receipt of payment:
•
The seller is informed
•
The buyer is also informed (possible voucher forwarding)
•
Feedback is sent to the buyer
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 14
CULTBAY SALES PROCESS - AFTERSALES
Voucher forwarding
At the end of the auction, the guest
receives a voucher.
1.
If you prefer to issue a personalized
voucher, you could send it
yourselves
2.
Alternatively, we could take on the
forwarding of a .pdf voucher for you
We also offer voucher administration.
This allows you an overview of the issued
vouchers with their actual status
(redeemed, not redeemed, expired).
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 15
CULTBAY SALES PROCESS - AFTERSALES
Availability requests
•
Potential customers can check
the availability during the
auction
•
At the end of the auction the
winner can book directly
•
The booking is made directly
over our "CultSwitch",
provided that the hotel software
supplier is linked to us (at
present 14 PMS suppliers)
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 16
CULTBAY SALES PROCESS - AFTERSALES
The booking process over CultSwitch
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Digital Media for Tourism, Hotels and Restaurants
Slide 17
CULTBAY SALES PROCESS - AFTERSALES
Your monthly auction account statement
•
Once a month you are
automatically provided with an
account statement.
•
The paid amounts will be credited
to your account in your preferred
currency within 3 working days.
•
The statement contains:
Cover page
Auction List
Payment ledger
Outstanding items
•
Every single auction is
completely transparent for you.
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Digital Media for Tourism, Hotels and Restaurants
Slide 18
CULTBAY SALES PROCESS - AFTERSALES
Your auction statistics
•
In the Cultuzz Customer
Service Interface
comprehensive statistics
are prepared for your
analysis
•
By clicking on the offer
name you receive detailed
information about each
single auction
•
The data is already indexed
in Excel and can be easily
displayed and printed as a
spreadsheet.
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Digital Media for Tourism, Hotels and Restaurants
Slide 19
CULTBAY REFERENCES
These customers already use our services
Achat
Advena
Astron
Austria Classic
Austria International
Best Western
Clarion
Comfort
Concorde
Courtyard by Marriott
Crowne Plaza
Derag
Dorint
Flair
Four Points
Gast im Schloss
Greenline
Vers. 29.06.2005
Holiday Inn
InterCity
Lindner
Marriott
Mercure
Millennium
Minotel
Mövenpick
NH
Novotel
Quality
Queens
Radisson SAS
Raffles
Ramada
Relais & Châteaux
Renaissance
Digital Media for Tourism, Hotels and Restaurants
Renaissance
Ringhotels
Romantik
Seminaris
Sofitel
Sorell
SRS-Worldhotels
Steigenberger
Swissôtel
Top City & Country Line
Top International
Treff
Tryp
VCH
Welcome
Wohlfühlhotels
Slide 20
CULTBAY PRICES
CultBay – Prices and Conditions
Initial eBay set-up (one-off)
75.00 GBP
Monthly useage fee
7.50 GBP
Commission on sales proceeds
per auction
(min. 5.00 EUR per auction)
eBay fees are further calculated without additional charges
7.00 %
Optional Components:
Individual template configuration (one-off)
Template CMS programming (one-off)
Set-up of an eBay About Me site (one-off)
500.00 GBP
500.00 GBP
24.00 GBP
Period of notice:
The contract can be cancelled with a notice period of at
least 30 days to the end of the month
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 21
Cultuzz Digital Media GmbH
Dr. Reinhard Vogel
Managing Director
[email protected]
Cultuzz Digital Media GmbH
Friedrichstr. 231
10969 Berlin
Germany
Michael Hughes
Sales Manager United Kingdom
[email protected]
Tel.: +49 (30) 726 225-0
Fax: +49 (30) 726 225-59
Michael Jarugski
Sales Manager Germany
[email protected]
Martin Werlen
Sales Manager Switzerland
[email protected]
Vers. 29.06.2005
Digital Media for Tourism, Hotels and Restaurants
Slide 22