Company Image - Greatview Aseptic Packaging Company

CHOICE
CREATES
VALUE
At the heart of our mission is
choice and quality:
We provide the range of choices that empower our
customers, brand owners and co-packers to achieve a
fairer slice of industry success and we work constantly
to uphold the quality of our products and to ensure that
the choice we offer is a dependable and valued one.
01/02
05 About Greatview
07 Mission and Vision
09 Choice Creates Value
03/04
ABOUT
GREATVIEW
Greatview
Aseptic
Packaging
Company
Greatview has already garnered a worldwide reputation
for its comprehensive range of high quality aseptic
packaging offered at competitive prices and via
simplified costing terms. The company is listed on the
Main Board of the Hong Kong Stock Exchange and we
are one of a very select group of integrated providers of
aseptic packaging material and services to the global
liquid food industry. Greatview has already become the
second largest supplier of roll-fed aseptic packaging
material in the world* and now operates at multiple
global locations.
*Source: Frost & Sullivan, 2009
05/06
MISSION
AND
VISION
By being a true alternative packaging solution provider,
Greatview adds value to the liquid food industry in a way
that will benefit consumers around the world.
We aim to be the world leader in value packaging
solutions to the liquid food industry within 20 years.
07/08
CHOICE
CREATES
VALUE
At the heart of our mission is
choice and quality:
We provide the range of choices that
empower our customers, brand owners
and co-packers to achieve a fairer slice of
industry success and we work constantly
to uphold the quality of our products and
to ensure that the choice we offer is a
dependable and valued one.
We believe that a dual supplier policy
guarantees long term industrial competitive
benefits and our robust growth is a strong
testament to our value proposition. By June
30, 2011, Greatview had produced over 20
billion packs and the company continues to
work with more than 100 of the top liquid
food manufacturers throughout the world.
09/10
Business Choices Partnering with
suppliers to serve
customers
Brand owners are choosing Greatview
because we offer:
Customer
Satisfaction
Consistently meeting customer demand by providing an alternative and profitable choice.
With our extensive knowledge of the value chain in the liquid food industry, we create
viable solutions for all of our customer’s packaging material requirements. Our wide range
of products is designed to fit all mainstream standard roll-fed filling machines worldwide.
Greatview gives all suppliers the ability to mobilize the resources and expertise
required to meet customer demand effectively.
Through the choices that we provide for consumers, Greatview enables its customers
to realise gains on base products where profitability has been historically low.
Attention to
Quality
Greatview provides better value and higher quality products by taking care of the
tiniest details.
Our production process consists of world-class high-speed flexo-process, water
based ink printers, laminators with multiple coating extruders, high-speed slitters,
automated conveyors, robotic film wrapping and pallet loading machines.
All of our packaging is rigorously and systematically tested, and has been shown to
perform equally well on all available industry standard roll-fed filling machines.
Our aseptic packaging material fulfills the highest standards of the regulated food
industry and has been certified according to the most stringent testing.
We maintain a Chain of Custody certification from both the PEFC and FSC, providing
three different PEFC, SFI, and FSC certified fibres for our aseptic packaging. All
liquid paperboard used in our aseptic cartons is supplied by world-renowned board
manufacturers.
Right across the globe, Greatview operates in certified converting factories that are
ISO 9001, ISO14000 and BRIC BRC/IoP certified.
11/12
Strategically located
Converting Plants
The Greatview Aseptic Packaging Manufacturing GmbH will become the group’s primary export plant and will be a
dedicated manufacturing operation focused on producing high quality aseptic packaging materials.
Our Gaotang Plant in Shandong Province PRC already serves the domestic China market and is focused primarily on
the Central and Southern China region. The Helingeer Plant, located in Inner Mongolia, is situated in China's northern
Greatview is currently building another international aseptic packaging material plant in Halle (Saale) Germany. This
dairy belt, and is adjacent to some of the largest UHT dairy plants in the world.
plant, centrally located within continental Europe, is scheduled to begin commercial production in mid-2012 and the
state-of-the-art set-up is designed for an initial production capacity of 4 billion cartons.
These three converting plants in both Asia and Europe enable Greatview to provide on-time delivery and to offer
immediate, on-the-spot attention to all of our customers’ needs.
13/14
Consumer’s
Choices –
Making safer and
easier packaging more
affordable
Greatview aseptic packaging material ensures that
nutritional content and freshness are protected and that
cold-chain transportation is no longer required.
Quality, safety and health
are the corner stones of all that we do at Greatview
in an industry where food safety is essential and
where long-term durability is imperative.
15/16
Easier Choices for
Consumers
Greatview provides packaging materials in a comprehensive set of shapes
and sizes. Seven different kinds of aseptic packaging in different volumes
- each with user-friendly designs, environment friendly water-based ink
and high-precision printing – mean that Greatview packaging is perfectly
matched to global demands.
GA Brick Aseptic 1000mL Slim
A classic package that meets the demand for the world’s most sold family
pack type. Aseptically packaged dairy, beverage and juice products offered
in slim family packs for the modern consumer.
GA Brick Aseptic 1000mL Base
The original aseptic family package. A package favoured for its distribution
efficiency, cost and value profile. The ideal volume package for first price products.
GA Brick Aseptic 330mL Slim
A larger Slim shaped portion pack for bigger thirsts! A successful size in
markets where large portion packs meet the right price point, and where
volume/price promotions spur sales.
GA Brick Aseptic 250mL Slim
A classic take on the traditional portion pack size. A Slim pack for juice
drinks, beverages, and milk, produced in a retail shelf space-efficient format.
GA Brick Aseptic 250mL Base
GA Brick
Aseptic
The original aseptic drink box that revolutionised consumption,
distribution and retailing. Asia's best selling package and a teenage
favourite in many markets.
GA Brick Aseptic 200mL Slim
The most sold portion pack format in the world. The optimal package
shape for efficient retail shelf display. The perfect volume and the right
slim shape for easy handling.
GA Brick Aseptic 200mL Base
Classic in shape, durable and sturdy in design. This portion pack format
is favoured for drinks, juices, creams, and concentrates where space and
distribution efficiency comes at a premium.
17/18
Natural Choices –
Enabling growth to
be sustainable
19/20
Responsibility
Caring about the environment and addressing sustainability issues has always been
a priority at Greatview. The company has a longstanding and well-developed policy
governing corporate social responsibility and this diligent approach has become an
integral part of our enduring success.
Starting with the product life cycle and extending across all areas of the company’s
development, Greatview has taken specific measures to turn goals into results:
Green
Production
At Greatview, ecological considerations are integrated directly into all projects and
the company has already taken an industry lead via the attainment of FSC, PEFC, and
SFI forest certification – the custody certification chain in triplicate.
On-site the prioritising of natural lighting and use of solar energy has significantly
reduced consumption in our plants and we have also put an emphasis on
comprehensive resource conservation. Air conditioning in our converting plant
operates via a heat exchanger that uses production line burner exhaust.
We have also set up a rain collecting system for recycling usage. In addition, walls,
ceilings, window frames and other furnishings are made from wood cut-offs and leftover plastic.
Green
Recycling
Aseptic carton packaging is an eco-friendly product with huge potential for a diverse
range of recycling initiatives but such recycling is part of a larger process that requires far
greater contribution from all stakeholders across the value chain.
Greatview continues to implement recycling projects across all of its sites, including
the recycling of post-consumer cartons, as well as other indoor and outdoor
gardening initiatives designed to achieve recycling in low-cost environmental
projects.
Greatview sees such achievements as key to our efforts to improve environmental quality
standards within the industry.
Green
World
In 2010, 200 Greatview volunteers and a taskforce from an NGO (China Green
Foundation) planted 13,162 trees in Shandong, Inner Mongolia and Gansu provinces.
Already prior to the start of the construction project at its Helingeer factory, Greatview
began accounting for its carbon footprint at the new location. Consequently we are
optimally positioned to control all carbon emissions. Such pioneering efforts have
since been recognised by Pöyry.
21/22
Investor’s Choices –
Providing a long-term value
proposition
After being listed on the main board of the Hong Kong Stock Exchange on December
9, 2010, Greatview has received considerable attention from both established
institutional shareholders and individual investors.
As a public company, Greatview continues to fulfill its promises to our investors by
following a dedicated growth strategy across the globe. During the five years from
2007 to 2011, the company managed to maintain rapid growth, stable profitability
and a sharp increment in market share.
As a publicly traded company, Greatview continues to work hard to meet and
to exceed the expectations of all of its loyal shareholders. Greatview has strong
confidence in its sustainable growth plans for the future and the group’s capacity is
already expected to exceed 20 billion packs within the next three years.
23/24
Employee’s
Choices –
Being part of company that is
creating value
Greatview provides an excellent opportunity to be part of a company that is creating history. At Greatview, we value employees’
industry knowledge, we encourage their creativity, and we give employees’ the chance to achieve their full potential.
Greatview is an equal opportunity employer and it is the duty and responsibility of every employee to help create and to maintain
an environment free of discriminatory acts or behaviour.
25/26
GREATVIEW WORLDWIDE BRANCHES
HK
Operating headquarters
Beijing
Winterthur
Aseptic packaging material factories
Shandong I (F1)
Inner Mongolia II (F2)
Halle, Germany III (F3)
R&D Centers
Beijing
Shanghai
HK
Beijing
Shanghai
Shandong
Helingeer
Hong Kong
Winterthur
Halle
Mexico City *
Los Angeles *
Sao Paulo *
27/28
Global Employee
800+
By the 1st Half of 2012
Gaotang Factory(F1)
Production Capacity: 5.4 bno Packs/year
Located in Shandong Province, Southeast
of Beijing,PRC
Helingeer Factory (F2)
Production Capacity: 8 bno Packs/year
Located in Inner Mongolia, PRC
Halle(Saale) Factory(F3)
Production Capacity: 4 bno Packs/year for Phase I
Located in Halle(Saale), Germany