Managed VAS

Opportunities for Export – Telecom Solutions &
Services
Managed Services - Enabling Closer Customer Focus
Ambar Sur
CMO and Head of Managed Services
Bharti Telesoft Ltd
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Managed Services Asia_V1.0_090121
Bharti Telesoft Limited
Presentation
The Managed Services Market
Improving Business Performance
Defining the Managed Services Requirement
Case Studies – Airtel Sri Lanka Project
Bharti Telesoft – Who are We?
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Bharti Telesoft Limited
Impetus for Manages Services
Customer
Focus
Technology
Migration
Competence
Need
Financial
Pressure
Change
Agent
Objective : Cost Saving
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Bharti Telesoft Limited
Current Challenges in VAS
Customer Care
Content
Sourcing &
Aggregation
Content Syndication
Multiple
Hand Set
Delivery &
Personalization
Multiple Technology
Vendors
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MNO
Ever-Changing
Technology &
constant Integration
Interoperability
Issue
Bharti Telesoft Limited
Traditional Model Vs New Model
Licensed Model
Managed Services Model
Big RFP Process
Enable Operator to Focus on Core
Business Development
CAPEX rather than Opex.
VAS on Managed Services Model-in
tune with SAAS
Customization & AMC complexities
Service Provider will managed the VAS
Network
Platform is outdated before launch!
Costs absorbed in lifetime Revenue Share
Maintenance and Management
Complexities
Payment to Application Provider will be
handled by Service Provider
Rapidly Changing Technology Scenario
Service Provided Based on Usage Trend
Complexity
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Simplicity
Bharti Telesoft Limited
Relevance of Managed Services
Continuous Innovation
Gain First Mover
Advantage
Market Pressure to
Improve Performance
Business Need to Expand
– Geographic & Portfolio
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Bharti Telesoft Limited
Flexible Business Models
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Bharti Telesoft Limited
Flexible Commercial Models
Note – Any combination of the above or other potential commercial models can be discussed/agreed
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Bharti Telesoft Limited
Managing Services
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Bharti Telesoft Limited
In a Changing World
Managed Services Offerings Supports Major Trends
Outsourcing
Converging industries
Hosting
Network sharing
Off-Balance Solutions
Service Bureaus , ASPs
Capacity providers
Off-shoring
Future Applications
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Bharti Telesoft Limited
Example – Stock Ticker
A subscriber who deals in stock Market needs this Service on a continuous basis.
Subscriber Profile
A subscriber whose Bill Exceeds US$100 /month
High end professional has interest in Stock Trading
Can’t sit in front of Desktop and do stock trading.
Need stock ticker on the Mobile (only medium present with him)
ACC (238.90)
5.00
Operator’s Concern’s
To manage this subscriber on a Real Time on a telecom grade Solution.
Any delay or downtime in Service may result in loss for the subscriber.
Operator has to manage all complexities: network ,VAS partners and subscriber
Needs to reduce complexities of the environment and focus on the subscriber requirements
Need for Managed VAS Services Partner Emerged
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Bharti Telesoft Limited
Benefits
Managed VAS Partner
Manages all VAS Partner of the Operator.
Manages the Subscriber profile
Manages the Capacities.
Reduces the Complexities
Reduces Churn Rate
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Bharti Telesoft Limited
Customer Benefits
Lower and Control spending
Typically 15-0% cost reduction in service operations
Quality and Performance
Tools ,processes and procedures
Experience and expertise, multi-vendor, multi-technology
Quality control-KPI’s
Partner for innovation and service development
Application development and –maintenance
Partner network.
Fast time to market
Speedy launch of new technologies and services
Hosted solution: up and running within 6-10 weeks, including design, plan, integrate
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Bharti Telesoft Limited
Defining the Requirement
Partner Selection
Economies of Scale
Partner-and supplier network
Innovation /service creation arm
Strong focus on Product Development
Experience of Managing VAS with multiple partners
Processes , methods ,tools
Governance model/s – operator control
Quality and Performance
Strong technology background and track record in services
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Bharti Telesoft Limited
Scale and Scope
Design, Plan and Build
Operate, Maintain and Host
Develop and Integrate
Deploy
Operate
Innovate
Leveraging global services scales and skills
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Bharti Telesoft Limited
Define Accountabilities
End to End Accountability is Critical to Success
Conventional Network Managed Services
Network
And field
operation
IT / BSS/
OSS
Capacity &
Coverage
manageme
nt
VAS Managed Services
Content
Aggregator
Content
Provider
VAS
application
USER
BTSL Managed Services partners in True E2E Control
True end –to-end solutions with multi-vendor , multi-technology,
multi-country capabilities
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Bharti Telesoft Limited
Defining Scope of Partnership
Reward
Reduction of
Opex and Risk
Asset Optimization & Supply Chain Management
End- to-End KPIs
Site & Transmission Cost Management
End to End KPIs
Full Technical Operation
End- to-End KPIs
Out Tasking
HC OPEX
HC OPEX
Network OPEX
and HC OPEX
Network CAPEX +
OPEX and HC OPEX
Managed Services-Optimizing both OPEX & CAPEX
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Contracted
Scope
Bharti Telesoft Limited
Services Scope Offering
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Bharti Telesoft Limited
Service Management Components
Service
Management
Capacity
Management
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SLA
Management
Revenue
Management
Bharti Telesoft Limited
Capacity Management
Platform Architecture
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Single Architecture
Best Suited for O & M, and expansions
Individually scalable components
Reuse of Capacity - in case of slower uptake
N + 1 Architecture for all Components
All systems sized to utilize up to 70% of HW resources (30% always idle)
Architecture is designed and implemented to deliver 99.9% uptime
Common Components
Provisioning
Charging
O&M
MIS
Controlled access to Key network elements like HLR, IN, mediation etc.
Bharti Telesoft Limited
Common OAM
All VAS products/applications are integrated into the single, centralized architecture
Common OAM
Manages VAS infrastructures centrally
Common MIS
Generates static and dynamic reports based on SQL, Oracle DB,
Unix, Linux
Common Provisioning
Manages VAS provisioning/de-provisioning
Common Charging
Delivers real-time CDRs, charging data and messaging services
Optimized hardware and system software – recommend blade server
architecture
Benefits include:
Improve System Availability
Improve Service Level.
Increased Staff efficiency
Optimizes Business Availability
Enables system administrator to monitor all
VAS nodes remotely.
Improved productivity for the operations and
system administration
MSOffice1
Decreases the Downtime
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Bharti Telesoft Limited
Slide 21
MSOffice1
, 11/21/2008
Common MIS
All VAS products/applications are integrated into the single, centralized architecture
Common OAM
Manages VAS infrastructures centrally
Common MIS
Generates static and dynamic reports based on SQL, Oracle DB,
Unix, Linux
Common Provisioning
Manages VAS provisioning/de-provisioning
Common Charging
Delivers real-time CDRs, charging data and messaging services
Optimized hardware and system software – recommend blade server
architecture
Benefits include:
Reduces the time and cost of maintenance
Reduces the time to make administrative and
configuration changes
Enables efficient operations management
Supports easy customization, monitoring of
systems and devices
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Lower staffing cost - due to the ease of
administration and management
Minimized system interruptions as a result of
rapid problem identification and diagnosis
Improved productivity for the operations and
system administration
Bharti Telesoft Limited
Common Provisioning & Charging
All VAS products/applications are integrated into the single, centralized architecture
Common OAM
Manages VAS infrastructures centrally
Common MIS
Generates static and dynamic reports based on SQL, Oracle DB,
Unix, Linux
Common Provisioning
Manages VAS provisioning/de-provisioning
Common Charging
Delivers real-time CDRs, charging data and messaging services
Optimized hardware and system software – recommend blade server
architecture
Benefits include:
Monitors Subscriptions
Manages the charging & controlling the
Subscriptions
Effective charging Module.
All Application are integrated with it
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Lower staffing cost - due to the ease of
charging.
Minimized system interruptions as a result of
rapid problem identification and diagnosis
Improved productivity for the operations and
system administration
Bharti Telesoft Limited
Service Management Components
Service
Management
Capacity
Management
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SLA
Management
Revenue
Management
Bharti Telesoft Limited
Common Provisioning & Charging
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Bharti Telesoft Limited
SLA Management: Escalation
Operator
Bharti Telesoft
Timelines
Network Manager
O&M Manager
Soon
Network Director
O&M Director
2 Hrs outage
VP
VP Managed Services
4 Hrs outage
CxO
CxO
TBD
Support Manager/O&M Director informs Account Director
VP Managed Services informs VP Sales
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Bharti Telesoft Limited
Proactive Maintenance
Network
Processes
….
CPU
RAM
File System
…
NOC-Based Activities
Periodic
Diagnostics
Performance
Monitoring
Resources
Utilizations
Database
Maintenance
KPIs
Uptime
Cleaning
Flushing
…
Reports are key to management
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Bharti Telesoft Limited
Managed Service Case Study
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Bharti Telesoft Limited
Airtel Sri Lanka Case Study
End to End VAS Management
Challenge
Airtel Sri Lanka is a new
entrant in the Sri Lankan
mobile market. Speed is of
the essence in going to
market – but finding the
necessary skilled resource to
deploy and manage a range
of leading edge services is a
major challenge – and
launching services rapidly is
a major drain on financial
reserves.
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Solution
Outcome
Managed Services.
Airtel Sri Lanka has launched
a full suite of services from the
Bharti Telesoft portfolio and
from 3rd parties.
By entrusting the end-to-end
management of a whole suite
of services to Bharti Telesoft,
Airtel Sri Lanka exploits Bharti
Telesoft’s significant expertise
in deploying and managing
innovative VAS and support
services. The team will
manage Bharti Telesoft
services and 3rd party
hardware and software
solutions against defined
SLAs. Upfront costs are
reduced significantly, helping
the new operator to maintain a
healthy balance sheet.
These include content
platforms and applications,
call management solutions,
USSD solutions, IMPS
services and MIS.
Performance is managed by
end to end SLAs.
Bharti Telesoft Limited
Installed Base Overview
Bharti Telesoft Products
Partners Products
USSD Gateway, Browsers
CMS, Gaming, Ticketing,
UGC
Call Management:
Voice Mail System,
Voice SMS, Televoting,
Voice Chat, MCA, Call
Back Server
cRBT, Ringtone
Video Portal
Google Search
Phone Backup
IMPS/Presence
Central OAM
Central MIS
Voice Portal – Ubona
Live TV – Rok TV
Roaming Suite – Roamware
SMSC/MMSC – Acision
Device Mgmt – mFormation
sDTK – Gemalto
STK – Syscom
LBS – Telenity
All Hardware and System Software
MANAGED SERVICES
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Bharti Telesoft Limited
Project Guidelines
BTSL primarily responsible for Marketing and Technical Planning
Reporting to/Working with
Airtel Technical team Sri Lanka
Operational planning & execution
Airtel Sri Lanka Marketing team
BTSL working closely with
Strategic partners
Application vendors / partners
Onsite Partners for resolving daily issues
Main Drivers
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Product Planning
On Time, within costs
Quality Always
Under constant Review
Bharti Telesoft Limited
Responsibilities
Strategy
Design
Plant
Build
Operate
Daily
Operations
Marketing
Support
Performance
Management
Call Mgmt
Data Mgmt
Voice Mgmt, IVR,
Voice Portal
Provisioning &
Charging Gateway
IT , LAN, Customer
Care
Operator Responsibility
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BTSL Responsibility
Bharti Telesoft Limited
Steering Committee
Steering Committee comprised Airtel Management and Bharti Telesoft
Management
Monthly Meeting of Steering Committee
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General performance
Progress Tracking/Out of Tolerances Review
Incidents Review
SLA/Support Performance Review
Improvements Suggestion/Discussion
Bharti Telesoft Limited
Major Achievements
Assembly of 6 racks and +50 network elements in 10 days
Installation, Configuration, Integration, Internal Testing and Commissioning of 25 VAS
Products in 2 months
Recruitment and allocation of O&M engineering and Head of VAS resources done
completely locally
Activation of O&M logistics in 2 weeks
Preparation and Validation of +6000 Voice Prompts in three languages (first vendor)
Interface to multiple CPs and selection and uploading of contents
ASR in Local languages (first vendor)
24x7x365 Support guaranteed with a 10 FTE team
Worked out a successfully integrated O&M model with Huawei, IBM, Acision and other
partners
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Bharti Telesoft Limited
About Bharti Telesoft
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Bharti Telesoft Limited
History of Bharti Telesoft
Deloitte Technology Awards:
Fast 50 India company – 2005 & 2006;
Fast 500 Asia Company – 2005, 2006, 2007, 2008
Bharti
Telesoft
founded
1999
Introduce
PreTUPS™
prepaid solution
– now installed
in 25 operator
sites globally
2002
Merge with
CellCloud
2003
Launch CRBT–
first revenue share
deal. Now
installed by 14
operators & used
by over 11 million
subscribers
globally
2004
Introduce
Adagium™
unified business
support solution
– now installed
in over 10
operator sites
Launch mobiquity™
mBanking services; Win
Golden Peacock Innovation
Award 2007 for mobiquity™
mBanking
Sequoia
Capital and
Cisco invest
in Bharti
Telesoft
2006
Cross 500
employee
mark
mobiquity™ and
VAS solutions
shortlisted for
AfricaCOM, GSMA
and WCA Awards
100+ customers
in over 70
countries
50 customers
in 35 countries
2005
Win Golden
Peacock
Innovation Award
for Hub Solutions
2007
Acquire
Jataayu
Software
2008
2009
Win Golden
Peacock
Innovation
Award for
mobiquity™
Monet Hub
Bharti Telesoft VAS solutions reach 500 million subscribers worldwide
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Bharti Telesoft Limited
Quick facts
Unrivalled experience in emerging
markets
Our solutions reach 1 in 3 subscribers
in emerging markets
Over 100 customers globally
Customers include many leading
international operators and groups
Solutions in over 70 countries
Acquired Jataayu, a leading mobile
Internet solution provider, in 2007
9-fold revenue growth over past 5 years
1,000+ employees and growing
Based in India, with presence in Africa,
Asia, the Middle East, Europe, US, and
Latin America
Handle over 22,000 SMS messages/second
worldwide
Over 8 million transactions daily on a single
PreTUPS™ prepaid deployment* and over 25
million globally
CRBT powers ring back tones for over 10 million
subscribers on a single deployment*
Handle 500 million CDRs/ day with Adagium™
PACS unified business support solutions*
MMS client embedded in all windows mobile
phones
50% reduction in churn with Adagium™ loyalty
management system**
WAP Gateways deployed by 84 operators
globally. Handle over 55 million transactions/day
at one installation
*Leading Asian mobile operator; ** Leading pan-African mobile operator
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Bharti Telesoft Limited
Portfolio
mLifestyle
Delivery and management
of rich and varied content
for all subscriber segments
Core VAS
Application access,
multimedia applications
and roaming services to
engage all subscribers
mCommerce
Provision of financial and
commercial services from
the mobile handset
Business Support
Solutions
Deliver lifetime end-to-end
customer satisfaction and
network value
Managed VAS
Management of the
operator’s wide range of
VAS installations
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Hubs
Hub solutions facilitate
service expansion and
improve ROI
Mobile Device Solutions
Handset applications to
simplify the mobile user
experience
Bharti Telesoft Limited
Our global presence
UK
KOREA
MILAN
USA
JORDAN
EGYPT
BAHRAIN
NEW
DELHI
CHINA
TAIWAN
BANGLADESH
MUMBAI
KSA*
DUBAI
BURKINA FASO
YEMEN
BANGALORE
IVORY COAST
KENYA
MAURITIUS
PARAGUAY
SOUTH
AFRICA
Planned hubs
AUSTRALIA
Sales offices
BHARTI TELESOFT
ASSOCIATES
*Kingdom of Saudi Arabia
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Bharti Telesoft Limited
www.bhartitelesoft.com
Thank You
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Bharti Telesoft Limited