The muvee Guide: Quick Steps to Social Media Engagement

The muvee Guide: Quick Steps to Social Media Engagement
Written by Robert Cooper of PlusROI.com
The muvee Guide: Quick Steps to Social Media Engagement
Unless you’ve been asleep for the past few years you’ve noticed an absolute
explosion in online video and Social Media. More and more businesses have been
getting excited about it and as someone who has downloaded muvee Reveal for
Business to create online videos, it’s clear that you’re excited about it too!
However, the untold story is that only a small percentage of the hundreds of
thousands of businesses dabbling in social media and online video are enjoying any
level of success.
Success is the whole reason we’ve written this guide – we want our customers to
have the most successful businesses out there!
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Introduction
While the steps to success through Social Media are not always obvious,
virtually any business can find a way to rock the web if they understand their
own goals and the factors which motivate their audience.
For the purpose of this guide, we’ll invent a fictional restaurant called Luigi’s
Pizza and follow the steps they’d take to fully leverage Social Media.
We’ll imagine that Luigi’s is located in La Jolla, a waterfront community just
outside of San Diego. Luigi’s is a funky spot that caters to students at the nearby
UCSD campus. Luigi’s has a large seating area and patio as well as a reasonably
busy takeout business from their location.
Luigi’s goal for Social Media is very clear: become known to every student
at UCSD. This will allow them to boost student visits to their location while
reducing the costs associated with advertising in traditional media.
With this goal clearly stated, it’s a fairly straightforward process to examine the
steps they need to accomplish it...
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Step I – Identify Content for Your Audience
Any business can succeed with Social Media engagement if:
1. They sell goods or
services that customers
are proud to show off
ownership of.
or
2. They provide a fun or
visually rich experience
that customers will want
to show themselves
involved in.
In the case of Luigi’s, it’s clearly number 2 that we can work with. After all, we
can be confident that College students like sharing pictures and videos of themselves having fun!
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Step II - Find the absolute most efficient way of creating or acquiring content.
Every Wednesday, Luigi’s has a Tiki theme night. Tacky, for sure, but a lot of fun
and it’s always packed for at least part of the evening. Luigi’s could leverage
the popularity of this fun evening to develop a simple yet effective Facebook
initiative as follows:
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•
Have a host or hostess spend 5 or 10 minutes every hour taking fun photos
(both candid and posed) on Tiki night.
•
At the end of the night, transfer the photos/videos to computer and delete
any bad shots.
•
Create one or more muvees with the videos/photos.
•
Post the results as videos to the company Facebook Page (these steps can
actually be done for one or two muvees in about 15 minutes plus the upload
time – no kidding!).
•
Get the word out about the muvees on Twitter as well (if you use it).
Part III - Make it easy, fun, and desirable for your customers to share your creations.
So far we’ve talked about basic creation and posting of your muvee, but how the
heck do you actually turn that into new people being exposed to your business?
Let’s have a look at some of the finer points that Luigi’s needs to act on to make
this successful:
1. Make a point of personally engaging all the Tiki Night participants and
telling them that the muvee will be on Facebook by midnight (assuming you
can commit to that – otherwise make it “by tomorrow”).
2. Ask them to “like” your page while they are there – maybe even have the
odd “bonus” or coupon exclusively for fans.
3. Have some tiny flyers with the Facebook Page address on it (and maybe on
their receipt too) to make it easy to find when they get on their computer at
home.
4. Most importantly, have a contest for anyone who is “tagged” in the muvee
that’s posted on Facebook (encourage the people there to tag both
themselves and their friends). For instance, it can be as simple as doing a
drawing from everyone who’s tagged and giving away a free pizza. Make
sure everyone you take photos and video of knows about this contest!
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Tagging
Let’s explore why it’s critical that Luigi’s (and the rest of us) get the tagging part
of the equation in place:
1.
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Every time someone gets
tagged in a Facebook
video (your muvee, in
this case), it shows up in
the News Feed.
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2. A typical person in their
20’s will have 500-1000
friends on Facebook.
3. If 15 people tag
themselves or get
tagged after Tiki night,
that’s potentially 750015000 appearances
in News Feeds, which
will result in hundreds
or thousands of visits
to Luigi’s Facebook
page per week, where
visitors experience in
living color the fun and
energy of the restaurant.
Numbers don’t lie. It works.
The big question - does this all work in the real world? Rather than debate the
merits, let’s have a look at some real Analytics data from a 3 month period in
the summer of 2010 for the website of a company who launched a very similar
strategy:
As you’ll notice, that’s over 15,000 visits from Facebook to their website in a
3 month period, making up a meaningful percentage of their overall website
traffic. Better yet, this is only the subset of the folks who visited their Facebook
page and were exposed to their business.
For those of you who want to leverage this kind of strategy, but have a different
type of business, let’s look at a few more quick examples:
•
A car dealership might take photos and or video of everyone who buys a car
and put a new muvee up on Facebook daily or weekly.
•
A hair salon might take snaps of their proud customers immediately after
their styling (while their new “do” is still looking perfect). Doing this in front
of an elegant looking backdrop and creating glamorous looking muvee
would definitely get customers sending friends to the page.
•
A Bed and Breakfast or Fine Dining Restaurant might find a couple of
spots to take elegant and flattering shots of their guests and create weekly
muvees.
•
Any type of sports club or gym could leverage a similar strategy by taking
shots of their clients in flattering poses.
•
Jewellery stores might take fun shots of newly engaged couples who are
customers.
As you can see, there are lots of ideas!
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Just 3 Simple Steps.
In closing, you’ll note that these steps don’t involve a ton of infrastructure,
work or organization. To sum up, the key points in making this exercise effective
include:
Simple
Look Great
Tag ‘em
Keeping things simple and
not “overbuilding” your
efforts.
Making it your mission to
make your customers look
great so they are selfmotivated to direct people
to your Facebook page.
Be sure to include a strategy
for “tagging” of your
customers so you show up in
their friends’ News Feeds.
Also, there are many more ways you can leverage muvees and Social Media for
your business and we look forward to exploring them in future guides and posts
on our blog.
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muvee
This Guide Presented by muvee for users of muvee Reveal Business Pack
Boost your business & engage with customers!
Increase Visibility Through
Personalization
Use muvee’s style settings,
red-eye reduction capability,
magicSpot™ for photos and
magicMoments™ for video. The
easy-to-use storyboard lets you
drop and drag your media in
the order you want to tell your
story.
1,600 music tracks
Add music tracks to bring life
to your videos and set the
stage. Royalty free music tracks
allow you to post your videos
online without worrying about
copyright violations.
Upload Instantly & Share with
Customers
Upload to your blog, YouTube
or Facebook in just one click.
Save to your iPhone, iPad,
photo frame and more and
show off your company,
products and services in
minutes.
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muvee
Licensing Rights
The included commercial
license allows you to use your
videos endlessly. Create videos
for clients or distribute your
company videos to potential
customers.
Brand your videos
Add in your logo, titles and
credits to create brand
awareness.
Formats
HD and SD formats support
with integrated DVD authoring
One touch transfer from the
camcorder or camera
http://www.muvee.com/en/products/business