clicking here

TELLING A STORY THROUGH
VIDEO & FILM
By Dustin Lee
SOME BACKGROUND FIRST.
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I am a videographer and filmmaker.
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Graduated from Kent State in 2007
(Electronic Media Production)
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Currently working as a Video Producer &
Editor at Kent State
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I make short films and documentaries for
fun. Sometimes they win awards and stuff.
DEMO REEL
LET’S TALK VIDEO.
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Video content is an increasingly
important tool for any organization
or company.
•
You are competing for people’s
attention 24/7. How are you going
to stand out?
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Attention spans are becoming
shorter and shorter.
THANKS, STEVE
JOBS.
STORY IS KING!
WHAT IS YOUR STORY?
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Not every individual video needs to have its own internal story, but you
should always think about how it will impact your organization’s larger
story.
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What do you want to say? How do you want to say it?
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How do you want your audience to react to your content?
STORY #1
STORY #2
PRE-PRODUCTION
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What is the most effective way
to get your message across?
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The sky’s the limit, but don’t try
to re-invent the wheel.
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For more tightly scripted
projects, try making a shot list
or even storyboards.
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Scripted content
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Talking head(s)
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Interview-based
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Animation/motion graphics
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Live streaming
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Photo montages
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A mixture of elements
20TH CENTURY MAN
PRODUCTION
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Time to film! But what sort of
equipment should you use?
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For starters, a decent HD camera,
tripod and microphone will work
fine.
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For the love of God, shoot your
videos horizontally.
PRODUCTION PART II
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Use the “rule of thirds” to
compose your shots.
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Know the difference between ARoll and B-Roll footage
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Try to shoot in decent lighting
conditions
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Three-point lighting is a good
rule of thumb to follow
POST-PRODUCTION
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You’ve shot some cool footage,
but now what? Time to edit it!
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Films (and videos) can be
saved (and ruined) in the
editing room.
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Out of all aspects of video/film
production, editing is the most
difficult to master.
MAY 4: OUR PLACE IN HISTORY TRAILER
GEAUGA PARK OBSERVATORY
DISTRIBUTION
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So you’ve edited your video together and are ready to share it with the
world. But where are you going to share it? Luckily, you have several
options.
YOUTUBE
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Founded in 2006. Currently
around 1 billion registered
users.
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The most popular video content
platform and the #3 most-visited
website globally.
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Over 300 hours of video content
are uploaded EVERY MINUTE.
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298 of those 300 hours are cat
videos (estimated).
VIMEO
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Launched in 2004. Currently
has over 100 million active
users.
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Caters to indie filmmakers and
more creative audiences.
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Slick interfaces, user-friendly
functionality is offset by the
limitations of its free service.
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More benefits can be unlocked
via premium accounts.
FACEBOOK
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With over 1.5 billion active
users, Facebook is the most
popular social media website in
the world.
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Youtube/Vimeo videos can be
embedded onto your page, OR
you can upload directly to
Facebook.
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Facebook videos auto-play in
people’s news feeds.
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Over 1 billion video views per
day.
TWITTER
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330+ million active users.
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You can share a
Youtube/Vimeo/Facebook video
via a tweet, or upload a shorter
version to Twitter.
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Just like tweets are limited to
140 characters, videos must be
30 seconds or less.
INSTAGRAM
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Over 400 million users.
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Owned by Facebook, Instagram
is one of the fastest-growing
social media services.
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Video content is restricted to 15
seconds or less.
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Video dimensions must be
640x640.
FALL AT KSU INSTAGRAM
COLOR WAR INSTAGRAM
EQUIPMENT
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You don’t need a super expensive camera and giant studio to make good
videos (although that does help).
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Recommended equipment can vary depending on your budget and skill
level.
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DSLRs are overtaking traditional video cameras in popularity and quality
among videographers/filmmakers.
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Getting good sound is incredibly important!
$500 OR LESS
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Sony HDRCX405 Camcorder
($180)
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Ravelli AVTP 75mm tripod
($150)
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Audio Technica ATR-3350
Microphone ($30)
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Julius Studio LED battery light
($25)
$1000 OR LESS
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Panasonic HC-WX970K
Camera ($750)
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Ravelli AVTP 75mm tripod
($150)
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Audio Technica ATR-3350
microphone ($30)
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Julius Studio LED battery light
($25)
$4000 OR LESS
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Panasonic HC-X1000 4K
camera ($2600)
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Manfrotto MVK500AM tripod
($350)
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Sony UWPD wireless
microphone system ($500)
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Julius Studio 3x LED video light
kit ($150)
WHEN IN DOUBT, PAY SOMEONE ELSE!
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There’s nothing wrong with turning to a professional!
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Video and film production is a highly skilled craft and has a steep learning
curve.
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Freelance rates vary depending on the scope and complexity of projects.
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Just remember- how much is your story worth?
THE END.