Createx - CreatureLab Network Solutions

Createx House
“Your premium brand had better
been delivering something special,
or it’s not going to get the business”
– Warren Buffett
Createx /
THE EXPERIENCE CREATOR
Engage your consumer
with experiential marketing
Createx is experiential marketing specialist. We connect the
business to customer with deep knowledge and technology in
integrated medium platforms. Creating brand, marketing
communication, design and innovative technology to reach
business objective in integrated platforms.
Createx /
HISTORY
Createx House
Creaturelab Network Solution
Established as digital experience creator
(Digital creative service)
Established as website development company
Implement GSM
Analogue Gateway
and Analogue PBX
2004
2007
2008
2014
R&D Automation and
Interactive solution for
Marketing Event
2009
2012
Implement Analogue
Telephone Voice Recorder
and Security system
Initiate R&D of
Telecommunication
product
2013
2014
Focus on the communication, security system
and technology research and development
Release 3G Gateway “Voxxy”, the intellectual properties of CNS
• Mobile Application service
• R&D IP camera technology
Createx /
CLIENTS AND EXPERIENCES
Createx /
Our Service
BRANDING
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Market Analysis
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Brand Positioning
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Brand Story
EXPERIENCTIAL
MARKETING
COMMUNICATION
DIGITAL MEDIA
BUYING
DESIGN
OTHER SERVICE
Marketing
communication strategy
across platforms from
Traditional Media to
Digital / Social Media
Media buying across
digital platforms
Design
Implementation
across all mediums.
We also produce a
customise work
based on the need of
the client such as
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Brand DNA
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Brand Concept
Holistic digital
branding
communication
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Brand Vision
•
Social Network
maintenance
Brand Tagline
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Marketing Strategy
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Corporate Identity
Digital experiential
campaign
•
CI Design
Facebook
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Google
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Interactive screen
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Digital hardware
customisation
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Video production
Magazine
Youtube
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Poster
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Packaging
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Website
•
Etc.
Display Ads
Etc.
Createx /
BRANDING
SRIFA BAKERY RE-BRANDING
Srifa Bakery Re-branding project
Srifa Bakery has been operated since 198. The brand has been know only
in western part of Thailand. Nowadays, Srifa’s facing problem from
international competitor and new local bakery. Therefore the owner want
to refresh the brand image, create new space in the market as well as
expand to franchise business in near future.
The project is divided into 3 phases;
1. Create new brand DNA, Vision, tagline, brand strategy.
2. Redesign Corporate Identity, packaging and store experiences.
3. Marketing tactic recommendation (7Ps) and marketing communication.
Createx /
SRIFA BAKERY RE-BRANDING
Srifa Bakery, Baking satisfaction
Brand Story
A Thai delicious style bakery established since 1984, Srifa Bakery is a
representative of premium living lifestyle. Creating and bringing variety of high
quality fresh bread, cake and local snack to customers by local people with the
local taste. Srifa Bakery uplift customer lifestyle through store experience and
products offering.
The local premium bakery
With the long heritage of Srifa bakery, we are a premium local bakery that
know what consumers want because we are the consumer ourselves. The
product and service that we offer are based by consumers.
Createx /
EXPERIENCTIAL
MARKETING
COMMUNICATION
Srichand Powder’s Social Media Campaign
Love Story of Srichand
“Facebook Love Story Drama” first time brand page pair with community
page. By pairing Srichand Powder brand page “Woman in a present time
who love Thai heritage” with “Aok-Praya-Hongtong” (ออกพญาหงษ์ทอง)
page “a person from the past who accidently be in a present” which
have about 130k fan base at the time. The Strategy was to relocate the
fans from influencer page to the brand’s page. We also cooperate with
many pages to act as character in soap opera story.
The campaign has very high engagement by reaching over 2 million users
with over 18 million impressions, Srichand Powder gained 500%
facebook fans
Createx /
Aloedent’s Branded Video Content
May I have a kiss
“May I have a kiss”, is a branded video content which use social culture
perception combined with every women’s dream. A hot guy walked
along office area and ask to kiss woman that walk pass him with a
sentence “May I have a kiss, I’m looking for the one” and at the end of
the video, we reviewed that he was actually looking for “The one who
used Aloedent”. We knew that we were playing against Thai traditional
social culture so we control mood and tone of the clip to be cute and
friendly approach.
Result, with the limited budget of media and production here is the
result we get after 1 month
• Over 350,000 Youtube video views
• Over 540,000 video view on Youlike(คลิปเด็ด) page
Createx /
Benmore Facebook Content Strategy and Social Media Campaign
The Master is Here
When Benmore brought in Benmore Master Reserve to Thailand.
Facebook content strategy need to be changed to support new brand
direction which want to push itself to be more premium with better
product. The strategy included social media content strategy as well as
online campaign and activities.
Createx /
Smirnoff Facebook Content Strategy and Social Media Campaign
Smirnoff’s Facebook Page
Planing Smirnoff’s content strategy and activities to support the key
communication including Smirnoff Melon launched campaign with 3D
painting at Siam Center.
Createx /
Oishi Shake Me to Japan
Oishi Shake Me to Japan
First mobile application which use all feature of iPhone to play game.
Oishi want to continue the image of Japanese green tea as well as
innovation brand. The game demonstrate the story of the great green tea
from Japan which users need to travel from Thailand to get the great
green tea from Japan. Oishi Shake Me to Japan reached over 100,000
dowload though out all platforms (Androids, ISO)
Createx /
LEO: www.037club.com
www.037club.com
First time incorporate AR technology with product in Thailand. Leo Beer
want to try not producing LEO Sexy girl calendar for 2011 but still want
to boost up the sale and keep owning the sexy girl communication
message. So instead of producing calendar, we produce sexy clips of 3
hottest model at that time, stored those clips on the website call www.
037club.com. The only way viewer can view each clip was to buy Leo
beer with different symbol on the can and scan it through the website to
unlock the clip.
Createx /
DIGITAL MEDIA
BUYING
GOOGLE ADS
Paid Search / SEM
Organic Search / SEO
Createx /
GOOGLE DISPLAY NETWORK: RETARGETING ADS
Display
Kbank website
Search
Stores all the cookies in our
DMP for retargeting
Display
Facebook
Facebook
Createx /
FACEBOOK ADS
Like Ads
Use to promote page, target to increase Likes on page.
Work on both desktop (News feed / Side bar) and mobile.
Promoted Post
Use to promote post on face book page in order to increase
engagement and build awareness of page content.
Appear both desktop and mobile.
Createx /
YOUTUBE ADS
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MASTHEAD HOME
MASTHEAD SEARCH
BESIDE VIDEOS / TRUE VIEW IN DISPLAY ADS
DISPLAY ADS (STANDARD BANNER )
BEFORE VIDEOS / True View in-stream ads
OVERLAY IN-VIDEO
MASTHEAD HOME
Createx /
DISPLAY ADS AND RICH MEDIA
Createx /
DESIGN
Kob Khun’s Logo, Characters and Restaurant experiences
Kob Khun Noodle House
Kobkhun noodle house, the core value of their noodle house are Thai,
Fun and affordable. The mascot “Mr.Kobkhun” has been designed to
answer all core value of the brand. The bowl shape of the head represent
noodle, spoon and fork represent rice and the eyes of the character took
from old Thai art style which clearly represent Thailand. Orange colour
make people hungry and green colour represent healthy food. Typeface
using friendly and fun style to matched Mr.Kobkhun. “Pa-kow-ma” also
represent Thailand.To extend campaign: We can have a lot of characters
based on Mr.Kobkhun and can be make up to Mr.Kobkhun family.
Createx /
Kob Khun’s Logo, Characters and Restaurant experiences
Createx /
Web Design
Createx /
Web Design
Createx /
Logo Design
Createx /
Packaging
Createx /
OTHER SERVICES
HARDWARE TECHNOLOGY
Interactive display
NFC interaction
RFID devices /
programming
***References work
Createx /
VIDEO PRODUCTION
Createx /
THANK YOU
[email protected]
082 493 6875