The best patient education videos in Chiropractic just got better!
Transcription
The best patient education videos in Chiropractic just got better!
1 CATALOG_FINAL_Layout 1 10/10/13 12:30 PM Page 1 CA LL U S 0. 93 7. 31 1 80 AT ALL NEW and available for viewing on your television, website and computer and your patient’s smart phone and tablet! 3 The best patient education videos in Chiropractic just got better! CATALOG_FINAL_Layout 1 10/10/13 12:30 PM Page 2 2 TABLE OF CONTENTS Table of Contents Expect A Miracle Book.........................4 Newsletters ........................................18 Three Stage Lumbar Degeneration Patient Education Systems .................20 Anatomical Model ................................5 LxH Disc Model ..................................22 Report of Findings Folders...................6 Ordering and Policy Information........22 Handouts ..............................................8 Clinic Posters ......................................24 Therapy Cards ....................................10 Digital Posters & Media .....................30 Anatomical Charts ..............................11 Postcards ............................................32 Technical Posters ................................12 Birthday Cards....................................34 ALL NEW VIDEOS ..........................14 } DVDs...................................................16 Demonstration Tools - Fix-It Sticks.....16 New Patients Business Cards....................................17 Prescription Pads................................35 Demonstration Tools - Adjusta-Pets...35 Specialty Brochures ............................36 Lifestyle Brochures .............................38 WHAT DO THESE COLORS MEAN? Within your clinic our products serve various purposes. Each of these tabs represents a specific purpose. • Pages with the RED TAB contain products which are designed to help ROF generate NEW PATIENTS • Pages with the ORANGE TAB contain products which are designed to enhance and create a more comprehensive REPORT OF FINDINGS • Pages with the TEAL TAB contain products which are designed to Retention & Reactivation create loyalty through PATIENT RETENTION & REACTIVATION • Pages with the YELLOW TAB contain products which are designed to STIMULATE REFERRALS INTERNATIONAL PRODUCTS - Call for details Referrals Australia/UK Report of Findings Folders It’s As Simple As That brochures Six Reasons to Continue Care brochure Report of Findings Folders Subluxation Degeneration poster French and Italian It’s As Simple As That brochures Nerve Function handout Three Types of Care poster Spanish Cause and Effect poster Report of Findings Folders Frequently Asked Questions brochure Subluxation Degeneration poster Lifestyle Brochure titles Three Types of Care poster Nerve Function handout Japanese Report of Findings Folders Six Reasons to Continue Care brochure Cause and Effect poster Subluxation Degeneration poster Frequently Asked Questions brochure Three Types of Care handout Lifestyle Brochure titles Three Types of Care poster Back Talk Systems, Inc. • Call 1-800-937-3113 to order It's exciting for me to write a new president's letter every time we come out with a new catalog. This letter is even more fun as we have so many new products to share with the profession and our long awaited new patient videos are now ready to go. They can be sent to new patient cell phones, tablets or computers for viewing before they ever get to the office and then shared with others as a referral tool. Plus, that saves time when patients come in for that first visit and helps the staff by making their jobs easier as well. The videos are fully personalized now for each individual doctor's office making them look like they were done for that office only and helps to set each office that uses them apart from the competition. We also offer some of the best new patient acquisition tools available in the profession like our new book, "You Can Expect a Miracle With Chiropractic" which can be personalized and then printed as authored by each individual doctor. You then get to write a story that is added in as the first story in the first chapter and the cover shows the doctor as the new author; you can even pick your own cover shot if you don't want the one we have in place! We also have personalized business cards with a downloadable song on the back that can make handing out a business card a whole new experience for both you and the person who receives it. Additionally, we now offer EDDM or every door direct mailing service for our newsletter which saves on postage and still gets the personalized newsletter out to everyone in your neighborhood. Check out the rest of our new items inside and let me know how we can help you build and grow the practice of your dreams. Thanks again for your business! In health, Rob Jackson, D.C. CEO [email protected] PS. I also want to remind everyone of our long-term relationship with ChiroPlanet, the very best Chiropractic Website provider in the industry and the only company authorized to use our materials on their sites. Review their information on the order form in this catalog or visit them at www.Chiroplanet.com. You’ll be glad you did. Shop our entire line of products at www.BackTalkSystems.com President’s Letter President’s Letter 3 CATALOG_FINAL_Layout 1 10/10/13 12:30 PM Page 3 CATALOG_FINAL_Layout 1 10/10/13 12:30 PM Page 4 4 Expect A Miracle Book Front - See non-personalized cover below Expect A Miracle Book Become a published Chiropractic author! Retention & Reactivation Put the excitement and expertise of over 60 Chiropractic authors from around the world to work for your practice. Plus, write your own story and our experienced editorial team will polish and publish your story as the first miracle story in the book, feature and photo and your name as the author on the Your Photo and front cover and your biography and office Biography information on the back cover! Here "You Can Expect A Miracle With Chiropractic" by Dr. John Hinwood and Dr. Robert Jackson highlights over 70 years of combined Chiropractic experience by two of the biggest thinkers and practice re-inventors in the profession. "You Can Expect A Miracle With Chiropractic" is available in both print and electronic formats which can be read on any computer, tablet or smart phone. Book personalization is limited to one doctor per zip code area. Back New Patients EAMBOOK Referrals Most Chiropractors have AT LEAST ONE great miracle story to share. Put yours in writing and enjoy the benefits of becoming a published author today! Expect A Miracle Book - Featured Author $12.30/book - Minimum order of 250 books $7.85/book - 500 books $5.95/book - 750 books $4.90/book - 1000 books $3.90/book - 2500 books $2.90/book - 5000 books SHIPPING NOT INCLUDED IN PRICE Expect a Miracle Electronic Book - Featured Author $2295.00 Electronic Book Only $995.00 with the purchase of 500-1000 books $695.00 with the purchase of 2500-5000 books $14.95/book as published Volume pricing available Back Talk Systems, Inc. • Call 1-800-937-3113 to order Degeneration Model ROF New Patients The Most Effective Teaching Tool in Chiropractic! 5 CATALOG_FINAL_Layout 1 10/10/13 12:31 PM Page 5 SDMODS Did you notice? Our model has changed! This new larger and more accurate model also incorporates new research. 1) Bones the size of a 200 lb. male illustrate the bones, discs and nerves in high detail to show disc variations and the degenerative process in greater detail. 2) The only model with the latest examples of healthy, bulging, protruding and extruding herniated discs. 3) See how the vertebral motor units go through a loss of height in the degenerative process allowing you to explain to your patients why they “get shorter” as they age. 4) Enhanced examples of spinal stenosis and neurological compromise based on disc bulging, protrusion, extrusion and degeneration. 5) The included card behind the vertebra includes call-outs so patients can look and learn while not directly engaging the doctor for answers. This is the only model in the world to reflect the new classification of the differences between a bulging disc, the variances of herniated discs and degenerated discs based on a consensus of the following groups: American Academy of Orthopaedic Surgeons (AAOS) American Academy of Physical Medicine and Rehabilitation (AAPM&R) American College of Radiology (ACR) American Society of Neuroradiology (ASNR) Three Stage Degeneration Model American Society of Spine Radiology (ASSR) $239.95 each for orders of 1 to 4 European Society of Neuroradiology (ESNR) $215.95 each for orders of 5 or more Amongst many more... Shop our entire line of products at www.BackTalkSystems.com CATALOG_FINAL_Layout 1 10/10/13 12:31 PM Page 6 6 Report of Findings Folders ROF Folders New Patients Maximize the effectiveness of your report of findings! 2 ROF 8 The Most Complete ROF Folder Available. This one-piece informative folder is all 1 you need to organize and personalize each patient’s report of findings. Call for a FREE sample. X-ray back panel Nerve back panel 9 MAGXRA MAGNER KIDMAG Back Talk Systems, Inc. • Call 1-800-937-3113 to order MAGSPA the care plan. 5. 6. 7. “How long will it take?” is answered by the three types of care continuum showing intensive care, corrective care and wellness or elective care. Help patients take an active step in their care by pointing out a specific care plan and patient responsibilities. The lower flap holds symptom-specific brochures or a clinic brochure and insert your business card to stimulate referrals. Full references and citations are included under the flap to add support for your claims. Plus add appropriate inserts or copies of their digital X-rays to further explain chiropractic benefits. 8. 9. New Patients 4. Six different technique approaches demonstrate that chiropractors are well trained to provide safe and specific care for a variety of health care situations. On the X-ray back panel, circle the X-ray that best relates to your patient so they can “take their X-rays home” to discuss with their family. Or, on the Nerve back panel, relate symptoms to areas of the spine where nerves may be related to improper function. 4 7 5 3 6 Report of Findings Folder All versions contain the X-ray back panel except the Children and Nerve versions. See examples on left. This product is also in Italian, French and Japanese. $59.95/pkg of 50 Please select your style: English Xray - MAGXRA English Nerve - MAGNER English Children - KIDMAG Spanish Xray - MAGSPA By 4 packs, get a 5th pack free! Shop our entire line of products at www.BackTalkSystems.com ROF 3. ROF Folders These key features add value to your report. 1. The “Welcome” page introduces patients to the first visit protocol. 2. Understanding “What’s Wrong” is a critical part of understanding 7 CATALOG_FINAL_Layout 1 10/10/13 12:31 PM Page 7 CATALOG_FINAL_Layout 1 10/10/13 12:31 PM Page 8 8 Handouts Handouts Solidify the learning process. New Patients NERVEH - Single Sided The Nerve Function handout can serve as both an educational piece and as a new patient acquisition tool. This handout graphically illustrates how the spine and nervous system relate to complete musculo-skeletal, neurological and visceral function. It also helps transition new and existing patients from symptom based care into elective and/or wellness care. The Nerve Function Handout Relates Symptoms to Chiropractic and the Three Types of Care Handout establishes patient expectations. ROF Retention & Reactivation Referrals The Three Types of Care handout helps prepare you to answer the question: “How much longer do I need to keep coming in for care?” Your answer can make the difference between a patient who decides to continue with an appropriate care plan and one who drops out of care prematurely. Have your patients take home this handout to share with whoever may be influencing their decision. KSPORT - Double Sided TTHAND - Single Sided KVISIT - Double Sided Back Talk Systems, Inc. • Call 1-800-937-3113 to order Both of these double sided handouts help explain the degenerative process with ease! The Lumbar Degeneration Handouts New Patients ROF SDHAND - Double Sided The Subluxation Degeneration handout is a great introduction or report of findings supplemental tool. Show the patient’s X-rays a second time on the sixth or seventh visit and use these simple tear-off sheets to remind them of their current phase of degeneration. Convert PI or third party insured patients into cash patients when their insurance benefits end. Remind them what phase their spine is in and offer appropriate elective care to continue their progress. Use a red marker to circle the most accurate phase that the patient’s findings represent. 9 CATALOG_FINAL_Layout 1 10/10/13 12:31 PM Page 9 explain disc injuries and related complications. Indicate applicable issues while reviewing their care plan and encourage patients to take it Retention & Reactivation Handout can be used to with their family and friends. Maximize the benefit of your explanations and help patients choose appropriate Referrals home with them to discuss chiropractic care for their disc related problems with this MODELH - Double Sided Kids Activity Sheets Our colorful activity sheets are a great way to keep the kids busy while they wait for their turn to be adjusted! These pages entertain children while teaching them all about chiropractic and good health along the way! handout. Handouts $19.95/pkg of 50 - Single Sided + $10.00/pkg - Black Personalization + $20.00/pkg - Color Personalization $24.95/pkg of 50 - Double Sided Personalization not available for double sided handouts By 4 packs, get a 5th pack free! Shop our entire line of products at www.BackTalkSystems.com CATALOG_FINAL_Layout 1 10/10/13 12:32 PM Page 10 10 Therapy Cards Therapy Cards COLDLA KINESI DECOMP New Patients ROF VIBRAT ELECTR Explain the benefits of therapy! Use our Therapy cards to explain the specifics of the most commonly used ancillary procedures. Even if it’s just ice or massage, explain the purpose, what it feels like, and how the patient benefits from its use. Available blank or with black personalization on the back at no additional charge. Your Logo ULTRAS Your Contact Info Your Hours Current Coding Info INTERF EXERCI MASSAG Referrals Personalized Sample AVAILABLE TITLES INTERS CRYOTH SUPERF Therapy Cards $29.95/pkg of 100 Available Blank or with Black Personalization Cold Laser Therapy Kinesiology Taping Spinal Decompression Whole Body Vibration Therapy Electro-Muscle Stimulation Ultrasound Interferential Electro-Therapy Therapeutic Exercise Therapeutic Massage Intersegmental Traction Cryotherapy Superficial Heat Back Talk Systems, Inc. • Call 1-800-937-3113 to order WHIP SPIN HUMA DERM MUSC VERT SKEL LIGA Referrals ROF New Patients NERV Anatomical Charts 11 CATALOG_FINAL_Layout 1 10/10/13 12:32 PM Page 11 We offer other poster options on pages 12, 13, & 24 to 30 Anatomical Charts for Instant Reference Educate your staff, teach and engage your patients or refresh your knowledge with these best-selling anatomical charts. Plain Anatomical Charts $14.95/chart - 20X26 Laminated Anatomical Charts $19.95/chart - 20X26 UV Protected Wood-Mounted Plaque $79.90/plaque - See pg 28 for details Buy 4 charts, get a 5th chart free! (plaques not included) Shop our entire line of products at www.BackTalkSystems.com CATALOG_FINAL_Layout 1 10/10/13 12:32 PM Page 12 12 Technical Posters Technical Posters Research driven. TTOC New Patients Three Types of Care Poster This poster puts the healing process in an easy to understand format for today’s visually-oriented patients. With phrases that describe how patients feel and how they heal, you have a potent tool to explain how long the recovery process may require. ROF These posters belong in every adjusting room! Retention & Reactivation Cause and Effect Poster Referrals If you want your patients to take their chiropractic care more seriously, use this schematic diagram of the nervous system. The Cause & Effect posters provide an up-to-date way of showing how the nerves in the neck connect to the hands, heart, and colon. Regardless of your technique, here’s a communication tool that patients can understand. Show them that you’re a nerve doctor, not just a back doctor! CA24 Back Talk Systems, Inc. • Call 1-800-937-3113 to order CA36 There is perhaps no other more dramatic way to motivate patients than to have them phase-place themselves at their report of findings. Further fine-tune their understanding by phaseSD36 placing them in tenths of a phase. Place a Subluxation Degeneration poster in your X-ray room and report of findings area to educate and motivate your patients. Unlike other posters that simply show X-rays or spinal decay, our posters orient patients with a spine superimposed over an actual patient. Referrals These posters are also available as handouts - See page 8 ROF Subluxation Degeneration Poster Retention & Reactivation SD24 New Patients Technical Posters 13 CATALOG_FINAL_Layout 1 10/10/13 12:33 PM Page 13 Large Plain Technical Posters Plain Technical Posters $49.95/poster - 24x36 $39.95/poster - 20x24 $54.95/poster - 24x36 $44.95/poster - 20x24 $109.90/plaque - 24x36 - See pg 28 $94.90/plaque - 20x24 - See pg 28 Large Laminated Technical Posters UV Protected Wood-Mounted Plaque Laminated Technical Posters UV Protected Wood-Mounted Plaque Buy 4 posters, get a 5th poster free! (plaques not included) Shop our entire line of products at www.BackTalkSystems.com CATALOG_FINAL_Layout 1 10/10/13 12:33 PM Page 14 14 ALL NEW VIDEOS New Patients ROF All NEW, Completely Redesigned, Patient Education Videos Referrals From top to bottom, our Welcome to Chiropractic Care (First Visit) and our Report of Findings videos have been completely remodeled! Now featuring stunning computer generated imagery allowing your patients to see the physical effects of degeneration not only from the outside, but from an internal, skeletal, muscle and nerve oriented view as well! Welcome to Chiropractic Care Video This quick 4-minute orientation video anticipates new patient concerns and explains in advance what they can expect on their first visit to your office. The result? More receptive and cooperative patients. Send this video to your new prospect’s smartphone, tablet, computer or show this video on the patients’ first visit. Clear away their distracting internal dialogue and prepare them for your initial consultation the easy way. The best patient education videos in Chiropractic just got better! Back Talk Systems, Inc. • Call 1-800-937-3113 to order Children and Chiropractic Video This 5-minute video will explain the first steps needed to begin chiropractic care and will help patients get ready to meet the doctor. Join Bobby as he travels through his first chiropractic experience. This 3-D animated movie takes your young patients through the steps of their initial appointment using a cast of fun and engaging characters. This program is a must for any doctor wanting to create a comfortable environment for children and their parents. ALL NEW VIDEOS New Patients Would you like to reduce the length of your report of findings while increasing its impact? Then show our 7-minute DVD before your report. Using powerful visual metaphors and cutting edge computer generated imagery, your patients learn the full nature of their problem. These unforgettable images explain the concepts of aberrant spinal biomechanics, nervous system malfunction, muscle damage, soft tissue inflammation, and degenerative changes to the spine. ROF Your Report of Findings Video 15 CATALOG_FINAL_Layout 1 10/10/13 12:33 PM Page 15 Not only are our videos redesigned but we have considered the way they are to be delivered as well. Want to save time? Post the videos to your website or send them to your patients smart phone. This will enable your prospective and new patients to view the videos before they arrive for their first visit or report of findings allowing you to start the education process early and save valuable time, both yours and theirs, in your clinic. Once delivered, you will find several formats of files on the DVD, plus the DVD will play in your existing DVD player. Welcome to Chiropractic Video $149.95/video - personalized Report of Findings Video $149.95/video - personalized Children’s Chiropractic Video $99.95/video - personalized WELDVD ROFDVD KIDDVD Video Package - All three titles $349.95/set - personalized Shop our entire line of products at www.BackTalkSystems.com Referrals Personalized for your clinic and deliverable on multiple media sources! CATALOG_FINAL_Layout 1 10/10/13 12:33 PM Page 16 16 Reception Area DVD DVDs / Fix-It Sticks Enjoy all the benefits of our Lifestyle brochure series in one silent reception room program that educates current patients and encourages them to refer others! This program runs about 65 minutes and covers 31 topics that you discuss with your patients every day. Graphics and photography are colorful and visual, holding the attention of your viewer and captions are easy to read. WAITDV New Patients Thompson Terminal Point Technique DVD Set ROF THODVD Experience the Thompson Technique from the five basic categories, through the full spine and extremities. Dr. Rob Jackson has been a certified Thompson Technique instructor since 1981 and traveled the world teaching with Dr. Clay Thompson for 17 years. Three different camera angles are used to emphasize the finer aspects of the technique. The set includes eight full-length DVDs and contains almost nine hours of instruction. Reception Area DVD $99.95/DVD Thompson Technique DVD Set $249.95/8 disc set If you found this, ask for 15% off your next order offer valid once per clinic. Referrals Fixation and Fix-It Sticks Demonstration tools FIXPAT - Fixation The Patient Stick has yellow and red colored balls that are mounted on a flexible armature, allowing free movement of each “joint.” The red painted beads are fixated and do not move, illustrating that the joints above and below the fixated area have to work harder to compensate. FIXDOC - Fix It Fixation Stick $24.95/stick - patient version Fix-It Stick $39.95/stick - doctor version Using our Fix-It Stick™ you can demonstrate the power of the chiropractic adjustment. Explain how each joint should contribute to proper turning and bending. Then, demonstrate a mock adjustment to the fixated area and, AMAZINGLY, the previously fixated “joints” can now move normally! Back Talk Systems, Inc. • Call 1-800-937-3113 to order CATALOG_FINAL_Layout 1 10/10/13 12:33 PM Page 17 Business Cards 17 Business Cards We offer 3 types of business cards! Traditional Printed Business Cards - BCTRAD New Patients Back Talk Systems can help you save money on printing! We can print your design or help you build a design that best suits your clinic! Available single or double sided, these cards will help leave a lasting impression. Available for print on plain card stock or linen card stock. Interactive Business Card Application - BCAPPL Tired of handing out business cards only to find them in the trash later? There’s an app for that! The interactive business card smart phone app, for both Apple and Android devices, goes with the people you share it with, wherever they use their phone. The application shares info about your clinic including photos, news and contact information with a map. Users can instantly call you from the app or share it for instant referrals! Try it now! Scan this QR code to try the BTS app! Business Cards $39.95/box of 500 - printed full color single-sided $59.95/box of 500 - printed full color double-sided Music Download Business Cards $30.00 Artwork Setup Fee $1.50/each for 250 - One song per card $1.30/each for 500 - One song per card $1.25/each for 1000 - One song per card Interactive Business Card Smart Phone App $129.95 - One time setup fee - iOS and Android App Additional costs for updates and additional features Shop our entire line of products at www.BackTalkSystems.com Referrals Reach your patients and give your brand some instantcoolness with the modern and relevant gift of a free song download. These business cards carry your brand's logo and provide recipients the ability to download one song from a library of millions of songs, spanning every musical genre. By associating your brand with today's most popular recording artists, these Music Download Business Cards help you promote and stimulate referrals. Retention & Reactivation Music Download Business Cards - BCSONG CATALOG_FINAL_Layout 1 10/10/13 12:33 PM Page 18 18 Newsletters Chiropractically Speaking Newsletter A powerful tool with many purposes! 3 frequently. Aside from physical effects and injuries that may come from bullying, there are various emotional ramifications that affects teens such as depression, anxiety and a stunted social development. One extreme outcome of bullying is retaliation, in which teens fantasize of attacking their tormentors in order to get revenge for thier pain. With the rise of technological advances, cyber-bullying is becoming the most common source of bullying. Nearly 43% of kids have been bullied online and only 1 in 10 victims will inform a parent or trusted adult. beyond bullying The effects of bullying and how to help your teen Recent studies from Family First Aid reveal that 30% of teenagers in the U.S. have been involved in bullying, either as a bully or a victim. Physical bullying is more common among boys, whereas verbal and emotional bullying is more common with girls and happens more It is difficult to completely prevent teenage bullying, but it is important to educate your child on the serious effects of bullying and how to cope with them. Teens should be encouraged to seek friends who are supportive and kind. Bullies often target individuals who are alone, so having a group of supportive friends can lessen the chance of being bullied. If your teen has been bullied, teach them how to rise above the situation and move forward. It is important that victims of bullying stand up and realize why it is necessary to report any act of bullying. Current Issue CSMIDB2 Types of Chiropractic Care There are three main types of chiropractic care which help you reach your maximum potential for a healthy lifestyle. Your doctor will recommend a specific chiropractic care program that is based on how you function and how you feel. The duration of chiropractic care you decide to benefit from is always up to you. Initial Intensive Care In the beginning, most patients want to feel better, so visits are more frequent. Your chiropractic adjustments may be combined with other procedures to relieve your symptoms. Depending on your age, condition and lifestyle, repeated visits may be needed to help reduce your symptoms. Rehabilitative or Corrective Care HEALTHFUL FOODS Quinoa Pronounced “keen-wah”, this seed is grown in the Andes Mountains of South America. Quinoa is jam packed with life-sustaining nutrients and can benefit your healthy eating the Avenue following: 12505 W.by 32nd PRSRT STD U.S. POSTAGE PAID ANYWHERE, USA PERMIT NO. 0000 Wheat Ridge, CO 80033 ✔ Includes eight major essential After the aches and pains have subsided, a more complete healing process can occur. amino acids. Underlying muscles and soft tissue damage can remain even after you feel better. You N no ✔ Gluten free and contains may be urged to supplement care with exercise, dietary changes or other self-care W E wheat at all. procedures. Similar to corrective lenses for the eyes, this stage helps normalize spinal S functions. Although you may think you are feeling better, discontinuing care during ✔ One cup is equivalent to 30% APPLEWOOD Non-verbal communication accounts for about 66% of overall this stage may cause a relapse. of magnesium, of the daily value CHIROPRACTIC Robert Jackson, D.C. • Cole Joyce, D.C. • Applewood Chiropractic Health Center communication during the act of conversing. It is proven thatD.your which is beneficial for people 12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com body language is a major representation for people’s judgments with migraine headaches. toward your personality and character. This handy guide, by social ✔ Cooks very easily in about 15 After the recovery of your original problems, regular chiropractic “checkups” can help psychologist Amy Cuddy, explores different body gestures that can minutes, just like rice! Every activities maycheckups be the cause maintain optimum wellness. Likeday regular dental and car maintenance, help lead you to feeling more assertive, powerful and successful. Brainy Facts of underlying pain. continuing chiropractic care during thissymptoms stage canofhelp prevent spinal decay and ✔ Pairs well with coconut or Sitting up straight is not only good for back promote wellness to give you the healthy lifestyle you deserve. • 80% of thepain brainand is posture, olive oil and tastes great with it gives you a sense of power, alertness and When you are made up focus. of water Mid back pain is one of the most common complaints patients report when they any spice or herb seasoning. slouched, you are more likely to appear closed off and reserved. first visit a chiropractic office. The mid back area is highly reactive and can • Nerve impulses travel your brain Hand shakes when meeting othersthrough play a crucial roleatin first compensate for the pelvis, lower back and cervical spine. The mid back is called the “dorsal” or “thoracic” spine. Normally, there are twelve bones with a speeds up to 170 mph impressions. A stern handshake represents a strong personality, matching twelve pairs of ribs that make up the mid back area. Sitting at a a weak one represents a more introverted character. • Your brain uses 20% computer or driving for long periods time are two every out daythe trash after It’s 8pm and of your husband stillcommon has not taken After sitting down, resist the urge to raise your voice or make of the oxygen that and may seem Crossing your arms sometimes indicates resistance activities that may compromise the function of your any assumptions. Ask questions with the intention of trying to continuously asking him.mid Or, back. the big game’s on and your wife is enters bloodstream unapproachable toward others. When youthe leave constantly interrupting withpain juicyinclude: gossip about what’s-her-face understand rather than dictate. Take turns speaking and listening Some of the many symptoms associated with mid back muscle your arms open to the side, you are mentally • The brain operates on issueorand whoever started to come up with different solutions to the problem. Be ready to tightness, spasms, restrictedagain. rangeWhatever of motion,the sharp stabbing pains fromit, thecouples fight. “opening yourself up” to your audience. relatively the same Although much mayofbeacute unhealthy, it ispain). perfectly okay to when making a final decision. Although it may be back radiating to the front and triggertoo points (areas spasm and Distortion of thecompromise back power as a 10-watt bicker once in a while. But, when the same keeps different than the solution you initially made, be willing to make Positive facial expressions always light helpbulb tell can cause symptoms that mimic respiratory or cardiac problems. It issue can also bearising... associated with a “Houston, a problem.” some adjustments to make your partner’s needs apparent. people how you’re feeling. Positions of your referred pain or complication from onewe of have the organ systems in the body such as the liver or kidney. I-70 shaping up your success New Patients Elective or Wellness Care Dave and Wendy Coffman 158 Highline Road Old Falls, NY 25411 Mid Back Pain Continuing Education Thinking about continuing your education after years or maybe even decades? The Medical Research Council National Survey of Health & Development compared the cognitive learning abilities of those in early adulthood and midlife. The findings suggest that there are no significant differences among adult age and their mental speed, rentention, concentration and cognitive ability to learn. 60 percent of adults who returned to school after age 25 determined the benefits of continuing higher education completely outweighed the cost, energy and time spent. Those who continued their education were satisfied with their learning experience because with a degree, they were more likely to locate jobs with higher salaries. Continuing higher education not only benefits your career choices, it also offers a positive impact in your life through personal accomplishment. Don’t hold off any longer, seek an educational advisor at any school near you to learn more about how to continue your education. Marriage Knockout • The brainasis more eyebrows reflect different emotions as well active at night than smiling or frowning. during the day High power poses such as having your • A brain cell can hold 5 arms at your waist with your legs times more information parallel to your shoulders and headthan an encyclopedia held up high can actually reset the way • At about 60% fat, your you feel. By holding this pose for at least brain is the fattest organ a minute before going in for a meeting in your body or presentation, you refocus and gain more confidence to tackle your tasks head on.brain itself cannot • The physically feel pain • Neural tissue and the brain continue to grow and regenerate throughout your life Inside Spread • Information travels at different speeds within different type of neurons • The weight of a brain is roughly 3 pounds • There are about 100,000 miles of blood vessels in your brain Benefits of Best Buddies Your chiropractor specializes in the musculo-skeletal system its biomechanical-related Every argument has a winner andand a loser. In marriage however,functions. Once you have both decided upon a solution, take some time to A corrective care plan will be designed alleviateon your and underlying conditions. you are bothtofighting thesymptoms same team. Each fight won is only Spinal appreciate the understanding your partner has for the adjustments help repositiongoing and align bones inyour the relationship mid back. Chiropractic alsoSimply improves and restores to enhance on both ends. giving situation. Let them know how much it means to you motion to joints that are stuck or not moving properly. Call our office to setthe upproblem; an evaluation iftoyou in and saying, “Fine, you’re right,” never solves it have worked out a are feeling mid back pain orcovers any associated symptoms. it up. Set some time aside where neither of you have solution. By doing so, plans– not when your favorite reality show is on. By setting aside your partner will time between encountering the problem and sitting down to understand the resolve it, it allows both partners to calmly collect their thoughts importance of and focus on the problem as a whole, rather than how it just maintaining balance Clinic Hours happened. in your relationship. Researchers in France show that pet ownership improves socialization in children and teaches them lifelong lessons. It also enhances their learning abilities, self-esteem and is beneficial to children with autism. 260 kids ages 5 and up with autism were tested in this research. The kids with pets performed better in social settings, offering comfort and willingness to share, than kids who did not. The truth about protein shakes What’s the deal with all of these protein shakes? Although protein is a valuable source in aiding muscle development, your body can only process so much at a time. During a workout, your muscles will slightly tear and protein will then replace those torn muscle tissues to build bigger muscles. The problem is, when too much protein is consumed, your body can only distribute as much as it needs to repair torn muscle tissues. Therefore, leftover protein travels down to your kidneys to be processed into urine. When too much protein travels down to your kidneys, they tend to overwork themselves and this can cause health complications. Dr. Bryan Chung, MD and PhD researcher and methodologist in musculo-skeletal health recommends that the average active body should instead consume protein from protein-rich foods such as hard boiled eggs, salmon, chicken and quinoa. By balancing a high-protein diet, it becomes unneccessary to consume protein shakes that can overwork your kidneys. Monday 6:30am - 6:00pm Tuesday 2:00pm - 7:00pm Wednesday 6:30am - 6:00pm Thursday 2:00pm - 7:00pm Friday 6:30am - 2:00pm Saturday 8:00am - 12:00pm Not only does owning a pet improve kid’s socialization, it teaches them important life-long lessons such as responsibility, patience, respect, loyalty, trust and more. If your child shows interest in animals, consider visiting your local shelter and adopting a new best friend for your family today! Dr. Rob Jackson (303)237-9617 Walk-ins welcome! We appreciate your referrals. Please visit us at www.ApplewoodChiropractic.com Dr. Cole Joyce Front Back Retention & Reactivation Referrals The “Chiropractically Speaking Newsletter” is new each quarter, putting you on a regular schedule of contacting your patients; increasing reactivation, retention and referrals. Or, use any of our existing issues. All issues are written in an easy-to-understand format and contain brief but informative articles which promote chiropractic care and wellness. Professional design coupled with professional printing, not photocopying, in full-color on gloss stock, achieving the quality that today’s visual consumer demands. This reflects positively on your level of practice and promoting your marketing efforts to the next level. Additionally, the newsletter is personalized to include the doctor’s color photo and clinic logo, practice hours and location with flexible space to use as you please, announcing special offers or events, creating a look and feel all your own. Chiropractically Speaking Newsletter PER ISSUE PER 4 ISSUES $44.95 setup per issue $99.95 setup per 4 issues Minimum order of 250/issue Minimum order of 250/issue $.59/copy - 250 to 499 copies $.54/copy - 500 to 999 copies $.49/copy - 1000+ copies $.56/copy - 250 to 499 copies $.51/copy - 500 to 999 copies $.46/copy - 1000+ copies Mailing Options $.45/copy - Your provide the list, we mail it. $.19/copy + $49.95 Setup - Mail Route Service (EDDM) - 1000 piece minimum Please call to discuss prospect lists Back Talk Systems, Inc. • Call 1-800-937-3113 to order • College tuition costs vary among major studies. Math, science and business majors typically cost more. • Infections cause one in six cancer cases. • Due to the lower cost, there have been more sales of manual transmission vehicles. • Sugar and white flour are linked to increasing brain chemicals that may lead to anxiety. • Cheating may lead to a greater risk of heart attack. D • Pets help reduce childhood allergies. • Poke a steak to determine it’s doneness with your finger. If it feels like your cheek it’s rare; medium well is like the bridge of your nose. • The human eye also detects sound. • The average teen spends 31 hours a week on the internet. • Basenjis are the only breed of dog that can not bark. • Those who help others are less likely to become depressed. Shoulder CSSHOU Robert D. Jackson, D.C. • Applewood Chiropractic Health Center 12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com The Importance of Healthy Sleep Nearly everyone occasionally suffers from a poor night of sleep. Individuals who are particularly vulnerable include students, shift workers, travelers and those with acute stress, depression or chronic pain. Sleep debt sufferers experience waking frequently throughout the night or too early in the morning, take more than 30 minutes to fall asleep and feel lethargic during the day. Sleep is essential for good health, proper mental and emotional functioning and ultimately our safety. A National Sleep Foundation poll found that 60% of American adults experience sleep problems. The result of insufficient sleep include reduced productivity and concentration, impaired memory, stress and decreased learning and logical reasoning abilities. Sleep debt is also linked to various illnesses and complications such as diabetes, obesity and a weakened immune system. Sleep is one of the most significant functions for the brain to properly operate and is required for your nervous system to regulate responses to external stimuli. Although individual sleep needs vary, most healthy adults need an average of eight hours of sleep each night. However, the quality of sleep outweighs the importance of the quantity of sleep. Getting enough sleep without interruptions from the environment or internal factors gives people a more restful and restorative sleep. Drugs and sleep aids may not address the cause or cure the problem, while traditional chiropractic care can provide a healthy alternative. Adding Exercise in Your Daily Routine We are all busy individuals; whether we are working long hours, staying ahead of the kids’ soccer game schedule or just busy conquering the world. Whatever the reason, exercise should still be a part of your daily life. It takes at least 15 minutes out of your day to get an effective workout that can benefit your health in the long run. Below are some easy steps to managing your time well. Prioritize: Should you exercise for 15 minutes or watch the rest of that addicting reality TV show? Chances are, it will play again and you can catch all of the drama later. Plan: You know your schedule better than anyone else. If you know you have open windows to do something, then plan accordingly. Adjust: It may be hard for the first week, but once the train starts moving, it will keep going strong. Practice regular exercise and in no time it will just be another daily routine. Sleep CSSLEE2 Robert D. Jackson, D.C. • Applewood Chiropractic Health Center 12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com Robert D. Jackson, D.C. • Cole Joyce, D.C. • Applewood Chiropractic Health Center 12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com STRANGE PHOBIAS • Fear of long words: Hippopotomonstrosesquippedaliophobia • Fear of making decisions: Decidophobia • Fear of birds: Ornithophobia • Fear of working: Ergophobia • Fear of riding in a car: Amaxophobia • Fear of shadows: Sciophobia • Fear of the number 13: Triskaidekaphobia • Fear of your step-mother: Novercaphobia • Fear of mushrooms: Mycrophobia • Fear of being tickled by feathers: Pteronophobia • Fear of clowns: Coulrophobia • Fear of thunder and lightning: Astraphobia • Fear of dolls: Pediophobia • Fear of being out of mobile phone contact: Nomophobia • Fear of Fear: Phobophobia Naturally • The inventor of Fender Guitars, Leo Fender did not know how to play the guitar. Headaches are not normal. Backaches, numbness and tingling are not normal either. These and countless other symptoms are warning signs that should not be neglected or ignored. It surprises many individuals when they discover chiropractic doctors do not treat symptoms. A traditional medical approach works on symptoms by using drugs or surgery to numb, slow down, speed up, or cut out the malfunctioning body part. • British tanks are equipped with tea makers. • If every muscle in your body could pull in one direction, you could lift nearly 25 tons. • Feeding lobster to prisoners in the 1800’s was considered cruel. • There is velcro in astronaut’s helmets to allow them to scratch their nose. • It is impossible to say the letters, B, M and P without both lips touching. • Elephants have a pregnancy of 660 days. • The letter J is the only letter that does not appear on the periodic table. Our bodies are so adaptive that by the time symptoms warn us of a complication, the problem can be well advanced. The first symptom of high blood pressure is often a deadly stroke. The first symptom of heart disease could be a fatal heart attack. It is dangerous to judge your health by how you feel! Although you feel healthy, you can still not be well. Vomiting after eating improperly prepared food can be a healthy response. Taking prescribed drugs and medication to prevent your body from expelling toxic foods could be deadly. Allergic reactions are not the result of a lack of antihistamine medicine, but a lack of your body’s ability to adapt to some irritant. Fevers, diarrhea and other symptoms are natural ways your body responds to infection and disease. Proper function, controlled by your nervous system, is the key to keeping your body healthy and improving symptoms naturally. When you visit our office, we will conduct a thorough examination and create a detailed plan to help you regain and then maintain your health. How the Winter Glare Can Harm Eyes Did you know that snow reflects 80 percent of sunlight? That’s five times more than being on the beach during the summer time! A mistake that some people often make is packing away their shades with their summer goods. So before you swap out your swim gear for your winter coat, make sure you keep your sunglasses handy; you will need them more than you think. • Odontophobia is the fear of teeth. Hours of bright sunlight are highly harmful to your eyes. It can burn the surface of the eye which causes photokeratitis, a temporary but painful condition. Wearing a wide-brimmed hat also cuts eye exposure to UVB rays by 50 percent. Combining a hat and sunglasses reduces the risk of developing age-related macular degeneration by up to 50 percent. Continue to wear a hat and sunglasses throughout the day. UVB radiation is just as strong when the sun is at a high angle around noon as it is during a low angle like 9am and 2pm. • Researchers have proven that the longer fingers you have, the faster your nails grow. Even if you already wear sunglasses throughout the winter season, make sure they are well-equipped to protect your eyes. Confirm that your shades have at least 98 percent UV protection. Don’t be seduced by dark lenses, as darkness has no correlation to UV protection. • Bats always turn left when exiting a cave. Symptoms CSSYMP2 In the last 20 years, working time has increased by 15% and leisure time has decreased by 33%. It takes about 30 days to establish a new physical or emotional habit. 40% of working people skip breakfast, 39% skip lunch. The average American watches 28 hours of television per week. One hour of planning will save 10 hours of doing. 25% of sick time is taken for an actual illness. 70% of workers would like to own their own business. The average person gets one interruption every 8 minutes creating 3 hours of wasted time each day. The average working person spends two minutes a day in meaningful communication with their spouse. 90% of those who join a fitness club will stop going within the first 90 days. The skin on your lips is 200 times more sensitive than your fingertips. When people eat large restaurant portions, they consume about 25%-30% extra calories. 29% of women spend more time shopping for shoes than looking for a mate. The most productive day of the workweek is Tuesday. Kids who eat dinner at home most days of the week are 45% more likely to get their daily servings of fruits and vegetables than kids who don’t. Nearly 22,000 checks will be deducted from the wrong account over the next hour. 90% of all restaurants fail in their first year of operation. Getting regular exercise can reduce a family’s genetic risk of becoming obese by 40%. Henry Ford, father of the automobile, is also father of the charcoal briquette. The human brain has the capacity to store everything that you experience. T Disc Problems CSDISC2 We all do a thing or two throughout the day that we regret. Wasting time watching tv instead of doing laundry, eating a tasty snack instead of jogging on the treadmill... Guilty pleasures are a fact of life. Men and women alike occasionally fall short of their own expectations, whether it is by taking an action, or not taking an action. It seems silly to mentally punish yourself for wasted time, dietary choices, and even gossiping about friends and co-workers. However, studies show that directing anger inward for our shortcomings creates anxiety and depression and at the same time, that guilt does not change the likelihood of making the same mistakes. However, it has been shown that those who practice self-compassion not only feel better about themselves and are less likely to repeat behaviors they regret, but they are more proactive about caring for themselves. They are happier, more likely to take care of themselves and acknowledge health issues when they arise and are more likely to seek medical attention when needed. Whiplash CSWHIP3 RANDOM FACTS Printed Name The chiropractic approach to these types of injuries is to use specific chiropractic adjustments to help restore normal spinal function. After a thorough case history and examination, the doctor will recommend a series of visits to help regain proper motion and position of the spinal bones. If caught early enough, inflammation can be reduced and scar tissue can often be minimized. Consult a Doctor of Chiropractic before enduring constant headaches, becoming dependent upon addictive pain medication, or submitting to needless surgery. Half of what is known today was not known 10 years ago. Hippo milk is pink. S The resulting instability of the spine and soft tissues can result in headaches, dizziness, blurred vision, pain in the shoulders, arms and hands, reduced ability to turn and bend, and even low back problems. As the body attempts to adapt, symptoms may not appear for weeks or even months. Sports Injuries Problems often start with the spine and affect the extremities, or they can begin with an extremity, like a knee or an ankle, and then create further compensation problems in the spine. Either way, many sports-related injuries involve the spine. Even seemingly low-impact sports can put stress and strain on unprepared muscle groups, causing pain or injury. Professional athletes, “weekend warriors” and those who just want to remain fit, are discovering the benefits of regular chiropractic care. Chiropractic care helps restore function to spinal joints that are fixated and not moving properly. Besides helping to relieve pain, chiropractic care can also help reduce inflammation. Muscles, tendons and ligaments depend upon proper joint movement for peak performance. Injuries to these tissues can reduce range of motion, decrease blood supply, and literally take you out of the game. Is your best friend overweight? According to the Association for Pet Obesity Prevention (APOP), Americans aren’t the only ones who are getting larger. They report that just over half of all cats and dogs in American households are overweight or obese. The reason? Because just as we have no time to exercise, we have less time to exercise our pets as well. dog. It took them a long time to become overweight, give them some time to slim down. However, there are real effects to enabling our four-legged friends to become overweight. An inactive pet is more likely to be depressed or anxious and is prone to chewing, barking and other annoying behaviors. Obese pets not only have shorter lifespans but are more likely to have various medical problems including back pain, arthritis, kidney disease and diabetes. So how can you help your four-legged friend slim up? 3) Let your dog run on softer ground like wet sand or grass. It is easier on the joints than cement. 1) Begin exercising your pet gradually. One heavy day to make up for six lazy ones can cause joint injuries and sore muscles. Don’t exhaust your 2) Don’t use a retractable leash. If it jams or doesn’t retract fast enough, dogs can lunge at others, get entangled in bikes, strollers and other dogs. 4) Discuss your dog’s diet with a vet who can recommend a better nutrition alternative that helps your pet reach their goals. Sports CSSPOR2 Nothing helps bring the joy of a new baby than knowing that expectant mothers are in good health and high spirits. The rapid development, hormonal changes, laxity of connective ligaments and shifting of weight-bearing structures are some of the causes of low back pain in pregnant women. During all stages of pregnancy, women experience constant structural changes as well as emotional and physical stress. Prenatal chiropractic care helps to relieve discomfort while normalizing the nervous system function to keep you at your very best. This is a very significant element in creating a healthy foundation for developing babies. Newsletters Other benefits of prenatal chiropractic care are relevant during the delivery process. Many chiropractic patients report that their deliveries were faster and more comfortable than their deliveries prior to chiropractic care. Your chiropractor doctor will take special precautions in the location, reduction and stabilization of the vertebral subluxation complex. Modifications to the table or adjusting technique are made during each stage of pregnancy. A healthy mother is vital for creating the best opportunity for a healthy and happy baby. Pamper yourself and your baby with regular chiropractic checkups to receive all the benefits of a healthy lifestyle for your new or expanding family. Turn Your Grey Skies Blue Some days seem as though the entire world is against you and nothing is going as planned. The mood you’re in may stay with you for the entire day, affecting loved ones and peers. There are many ways to fight the funk and put that real smile on to finish your day on a high note. Research from the Journal of Nutrition shows mild dehydration may be a cause of cranky, sluggish moods. A full glass of water will brighten your mood and keep you healthy. Water fuels and hydrates neurons in your brain in order to keep it active and transmitting information throughout the rest of your body so you feel good emotionally and physically. Another approach to improve your mood is to dress up. That’s right, pop the tag off of that new outfit you never wore and add on that special watch or new heels to compliment. Psychologists have found that dressing up significantly makes people happier. Next time your gloomy days are affecting your mood, make sure you drink plenty of water and dress up to fight the frowns. Pregnancy CSPREG Robert D. Jackson, D.C. • Cole Joyce, D.C. • Applewood Chiropractic Health Center 12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com Extremities 60% of all whiplash victims were in a collision of only 6 to 12 miles per hour. Whiplash is most commonly received from an auto collision. It also occurs from sports injuries, slips and falls, or unexpected, rapid motions of the neck. When the head is suddenly jerked either forward and back, back and forward, or side to side, the muscles, ligaments and other soft tissues supporting the spine and head can be overstretched or torn. The soft, pulpy discs between spinal bones can bulge, tear or rupture. Vertebrae can be forced out of their normal position, reducing range of motion. The spinal cord and nerve roots in the neck can get stretched and irritated. Chiropractic and Pregnancy Proper motion is essential for proper function. SNOOZE OR LOSE • Scientists have found that counting sheep does not help people fall asleep • People wake up six times per night on average • Whales and dolphins only fall half asleep • You can only dream about faces you have already seen • The surgical procedure that prevents snoring is Uvulopalatopharyngoplasty • The average person spends six years of their life dreaming • If it takes you less than five minutes to fall asleep, you are sleep deprived • Studies show that people who sleep 6-7 hours a night live longer than those who sleep 8 hours • Somniphobia is the fear of sleep Many people are surprised to learn that joint pain in the hand, wrist, elbow, shoulder, ankle or knee can often be helped by chiropractic care. As joints lose their normal motion and position, it can lead to symptoms of pain, swelling and loss of function. When impaired, the joints of the body can also become inflamed and cause calcium buildup and scar tissue. This can be caused from repetitive motions, improper sitting, overexertion, slips, falls, accidents and various other events. Some examples of these problems that have become more common are, tennis elbow, runner’s knee, frozen shoulder and carpal tunnel syndrome. The more traditional treatment of these problems involve splints, pain medications, muscle relaxers, steroid injections and even unnecessary surgery. A more common sense and natural approach is joint mobilization through chiropractic care. Helping to restore the normal range of motion to joints that have become “locked-up”, “jammed” or injured improves blood circulation, reduces scar tissue and speeds the healing process. Chiropractic care avoids braces, drugs and unnecessary surgery by providing a more natural approach to restoring proper joint function of the spine and extremities. Call our office today and arrange a consultation and thorough examination to help get you back on to the road to a healthy and active lifestyle! Enjoy the Outdoors, Allergy Free As we become more dependent on allergy medication, it becomes a costly routine for our every day lifestyle. There are various ways to conquer the battle against pollen while saving you some extra green along the way. Freezing your pillow kills mites that live deep in the fabric and prevents them from coming back. University Hospitals in Cleveland researchers suggest setting a pillow in the freezer for 12 hours every 1 - 2 weeks for the best results. Take a hot shower so the humid, moist air will slowly clear your sinuses. After a few minutes, you will begin to feel relief as your sinuses are opened up to fresh air. Eat spicy foods such as wasabi and chili peppers. The ingredient in wasabi called isothiocyanates contains anti-inflammatory agents that relieve sinuses and clears nasal passages. Try local honey from a nearby provider. Studies show that consuming honey produced locally will help your body adapt to the allergens that are produced in the environment. Go outside between 2 - 3pm when the pollen that was released into the atmosphere in the morning has risen too far in the air to make contact with. Extremities CSEXTR Robert D. Jackson, D.C. • Applewood Chiropractic Health Center 12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com • In Australia, “Skippy n’ Chippy” refers to kangaroo and french fries. • You can get arrested for spitting in Singapore. •The Burj Khalifa in Dubai is the tallest building in the world. • Muhammad is the world’s most common first name; Lee is the most common last name. • The KFC slogan “finger licking good” translates to “eat your fingers off” in Chinese. • The Sahara Desert is expanding a mile every two months. • The giant catfish in Southeast Asia can grow up to 9 feet in length. • The Monumental Axis road in Brazil can hold up to 160 cars driving side by side. • The most notorious gang in the world is the Shaolin nuns in China. • The Netherlands offer free higher education for all students. Retention & Reactivation Robert D. Jackson, D.C. • Applewood Chiropractic Health Center 12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com Random Facts Healthy habits include Chiropractic! Just like brushing your teeth and exercising, regular chiropractic care is another healthy habit to include in your daily life. Although many believe that health is the mere absence of pain or symptoms, many of us are striving for a higher level of health called wellness. Apart from feeling better or preventing health problems, we want to fully enjoy life mentally, physically and socially. Infinite health begins with an optimally functioning nervous system that can be assisted with regular chiropractic care. Chiropractic care focuses on the nervous system, its significant duty is to control the function of virtually every aspect of our wellness lifestyle. It is beneficial to maintain a properly functioning nervous system in order for you to be at your very best. There are few things as complicated as your body that can be “fixed” and then ignored. Regular chiropractic care is just as important as regular dental checkups, car maintenence and veterinary checkups for your pets. A healthy wellness lifestyle does not wait for symptoms, it tackles them before they arise. The results often include vitality, endurance and the capability to enjoy life to its fullest extent. A Little Goes a Long Way– Penny Pinching At Its Best Penny pinching and coupon clipping can be a tedious task, but in just ten minutes you can cut your shopping costs by as much as half. By following these simple guides, you are just a step away from savings that can benefit your entire household. Do Research: There are tons of websites and mobile apps that are dedicated to finding great deals. So instead of browsing through sales ads, you can save money in just a click! Obtain Coupons: Aside from your Sunday papers, there are tons of coupons and vouchers available online, in stores and inside packages. Learn How to “Stack” Coupons: Most major stores allow customers to use both a manufacturer coupon and a store coupon. In this case, you get double the savings! Join Membership Programs: Some major drug stores offer free membership programs where you can save extra on items and even receive credit vouchers to use at a later date. Time Management: Just because you have a coupon, does not necessarily mean you need to use it. Fight the urge to spend extra money on things even when you have a coupon. It may go on sale at a later date. Wellness CSWELL2 Shop our entire line of products at www.BackTalkSystems.com Referrals Carpal Tunnel CSCARP New Patients Need a prospect list? We can get you one. Need assistance with your design? We can help. Need us to address and mail your newsletters? We can do that. Want to mail to everyone on a specific mail route? We can do that too. Let us know how we can help! 19 CATALOG_FINAL_Layout 1 10/10/13 12:33 PM Page 19 CATALOG_FINAL_Layout 1 10/10/13 12:34 PM Page 20 20 Back Talk Systems Back Talk Systems Systems to help you be successful and save money! New Patients 6 Reasons to Continue Chiropractic Care • www.BackTalkSystems.com ROF Jump Start Your Practice System Retention & Reactivation JUMSYS This package includes everything you need to jump start your practice! This package includes a Personalized Welcome to Chiropractic Video, a Personalized Report of Findings Video, a Personalized Children and Chiropractic Video, Report of Findings folders (50), a Cause and Effect poster (your choice of size), a Subluxation Degeneration poster (your choice of size), a Three Types of Care poster, What’s Wrong VSC brochures (50), Six Reasons to Continue Chiropractic Care brochures (50) and Nerve Function handouts (50). Referrals Report of Findings System ROFSYS This package includes everything you need to improve or reinvent your report of findings. This package includes a Three Stage Lumbar Degeneration Model, Report of Findings folders (50), a Subluxation Degeneration poster (your choice of size), a Three Types of Care poster, What’s Wrong VSC brochures (50), Lumbar Degeneration handouts (50), Nerve Function handouts (50), a Fix-It Stick and a Fixation Stick. Back Talk Systems, Inc. • Call 1-800-937-3113 to order Back Talk Systems 21 CATALOG_FINAL_Layout 1 10/10/13 12:35 PM Page 21 Robert D. Jackson, D.C. • Cole Joyce, D.C. • Applewood Chiropractic Health Center 12505 W. 32nd Avenue • Wheat Ridge, CO 80033 • (303)237-9617 • www.ApplewoodChiropractic.com • The brain operates on relatively the same power as a 10-watt light bulb • The brain is more active at night than during the day • A brain cell can hold 5 times more information than an encyclopedia • At about 60% fat, your brain is the fattest organ in your body • The brain itself cannot physically feel pain • Neural tissue and the brain continue to grow and regenerate throughout your life • Information travels at different speeds within different type of neurons • The weight of a brain is roughly 3 pounds • There are about 100,000 miles of blood vessels in your brain Every day activities may be the cause of underlying symptoms of pain. Mid back pain is one of the most common complaints patients report when they first visit a chiropractic office. The mid back area is highly reactive and can compensate for the pelvis, lower back and cervical spine. The mid back is called the “dorsal” or “thoracic” spine. Normally, there are twelve bones with a matching twelve pairs of ribs that make up the mid back area. Sitting at a computer or driving for long periods of time are two common every day activities that may compromise the function of your mid back. Some of the many symptoms associated with mid back pain include: muscle tightness, spasms, restricted range of motion, sharp or stabbing pains from the back radiating to the front and trigger points (areas of acute spasm and pain). Distortion of the back can cause symptoms that mimic respiratory or cardiac problems. It can also be associated with a referred pain or complication from one of the organ systems in the body such as the liver or kidney. Your chiropractor specializes in the musculo-skeletal system and its biomechanical-related functions. A corrective care plan will be designed to alleviate your symptoms and underlying conditions. Spinal adjustments help reposition and align bones in the mid back. Chiropractic also improves and restores motion to joints that are stuck or not moving properly. Call our office to set up an evaluation if you are feeling mid back pain or any associated symptoms. The truth about protein shakes What’s the deal with all of these protein shakes? Although protein is a valuable source in aiding muscle development, your body can only process so much at a time. During a workout, your muscles will slightly tear and protein will then replace those torn muscle tissues to build bigger muscles. The problem is, when too much protein is consumed, your body can only distribute as much as it needs to repair torn muscle tissues. Therefore, leftover protein travels down to your kidneys to be processed into urine. When too much protein travels down to your kidneys, they tend to overwork themselves and this can cause health complications. Dr. Bryan Chung, MD and PhD researcher and methodologist in musculo-skeletal health recommends that the average active body should instead consume protein from protein-rich foods such as hard boiled eggs, salmon, chicken and quinoa. By balancing a high-protein diet, it becomes unneccessary to consume protein shakes that can overwork your kidneys. Recall/Reactivation System Referrals Retention & Reactivation RECSYS This package includes everything you need to reactivate the gold mine of patients that you should be seeing but are not; use the contents of this package to reach out and bring them back in the door! This package includes an I Feel Great poster, a Relapse poster, a Green Grass poster, Personalized Miss You postcards (100), Personalized Eye Exams postcards (100), Personalized Jet Engine postcards (100), Personalized Dentures postcards (100), Personalized Patched postcards (100), Lumbar Degeneration handouts (50), Nerve Function handouts (50) and Personalized Chiropractically Speaking Newsletter (250). (Setup fee is included in the package, however, postage and EDDM fees are not). New Patients • Your brain uses 20% of the oxygen that enters the bloodstream Mid Back Pain ROF • Nerve impulses travel through your brain at speeds up to 170 mph EyeExam_Layout 1 10/8/13 1:26 PM Page 1 Brainy Facts • 80% of the brain is made up of water BYOSYS Build Your Own System You build this package to suit your needs. This package includes any 2 packs of Report of Findings folders (50), 3 Personalized postcards (100), 3 Personalized greeting cards in fold-over or postcard style (100), 3 Personalized therapy cards (100), 5 Personalized brochures, where personalization is applicable (50) and 3 handouts (50). All personalization included in this package is black and white. Back Talk Systems Jump Start Your Practice System $499.95 - A savings of $179.55 Report of Findings System $399.95 - A savings of $124.60 Recall/Reactivation System $449.95 - A savings of $150.00 Build Your Own System $479.95 - A savings of $155.25 Shop our entire line of products at www.BackTalkSystems.com CATALOG_FINAL_Layout 1 10/10/13 12:35 PM Page 22 22 LxH Disc Model Order Form Another great model brought to you by Back Talk Systems! Complete and return this form today! Phone: 800-937-3113 Fax: 800-696-1165 6IOLET3TREET3UITEs'OLDEN#/ Quantity Item Name/Size/Version/Plain or Laminated Unit Price Total Price SOLD TO / SHIP TO lbs per subtotal Doctor __________________________________________________ total weight Clinic Name _____________________________________________ Address _________________________________________________ shipping Colorado Residents ADDSALESTAX City _____________________________________________________ State _________________________ Zip ______________________ Phone ______________________ Fax _______________________ E-mail __________________________________________________ ORDER TOTAL $ SHIPPING INFORMATION 3HIPPINGCOSTISCALCULATEDBASEDON TOTALDOLLARAMOUNTSPENT Person Ordering _________________________________________ PAYMENT INFORMATION ❍ Check ❍ COD (Add a $9.50 UPS Service Fee) ❍ AMEX ❍ VISA ❍ MasterCard ❍ Discover Credit Card Account # Expiration Date of Card SHIPPING COSTS Total Merchandise Add &%$%8'ROUND )NCLUDE Less than $100.00 LBS . . . . . . . . . . . .$11.95 $12 $100.01 to .$200.00 . . . . . . . . . . . .$14.95 5-9.9 lbs LBS . . . . . . . . . . .$17.95 $200.01 to $300.00 15-19.9tolbs . . . . . . . . . . .$19.95 $19 $300.01 $400.00 LBS . . . . . . . . . . . $20 $400.01 to $500.00 $21.95 25-29.9 lbs . . . . . . . . . . . $23 $500.01 and. above 30-35 lbs . . . . . . . . . . .$25.95 $27 Signature of Authorized Buyer Back Talk Systems, Inc. • Call 1-800-937-3113 to order October 2009 Catalog Dynamic Disc Designs and Dr. Jerome Fryer have created this detail rich, actual size, disc model using over 250 scientific references to help your patients LxH Spine Model understand their lower back pain disc related problems. See our other model on page 5 $249.99/model INTERNATIONAL DISTRIBUTOR INFORMATION In Canada call: 4HE6ITALITY$EPOT 6ICEROY2OAD #ONCORD/.,+, 4EL &AX In 0UERTO2ICOcall: (EALTH-AGNETIC3TORE !VENUE*ESUS40INERO 3AN*UAN02 4EL In Australia and New Zealand call: Suite 51 2IVERSDALE2OAD (AWTHORN6IC Australia: Tel: 1800 817 103 (in Australia) FROM.EW:EALAND Fax: 03 9818 0755 (in Australia) FROM.EW:EALAND Email: [email protected] In Europe call: BackTalk Europe, Ltd. Jock Orton Back Talk Europe, Ltd. 11 Bolenowe, Troon, Cornwall. 42(25NITED+INGDOM 4EL&AX In Japan call: NET Co., Ltd. 9OSHIOKA+URASHIKI /KAYAMA*APAN 4EL We’re delighted you’ve chosen patient education materials from Back Talk Systems, Inc. Shipping Please allow 5 to 7 working days to receive your ground shipments. For pricing on faster services, please call (800) 937-3113. Technical Questions Enjoy free telephone support when purchasing any Back Talk Systems, Inc. materials. Implementation questions? Call (800) 937-3113. Copyright All Back Talk Systems, Inc. patient communication materials are protected by U.S. copyright laws. Materials may not be copied, rented, leased, broadcast, or reproduced in any way, in any medium, without written consent. Mailing List We occasionally rent our mailing list to qualified chiropractic vendors we think you’d enjoy knowing about. If you would like your name suppressed, please let us know. Discounted Merchandise Back Talk Systems, Inc. may have some slightly damaged and discontinued items in inventory. If you are interested in liquidation pricing on any of these items, please call (800) 937-3113. Prices Prices in this catalog are valid THROUGH and are subject to change. Catalog Errors Back Talk Systems, Inc. is not responsible for honoring prices that are printed incorrectly. Shipping Options Back Talk Systems, Inc. is happy to PROVIDEEXPEDITED SHIPPING. Please notify your customer service representative at the time of your order with your special shipping needs. 3HIPPINGCOSTCALCULATEDBASEDONMETHODOFORDER Returns It is our commitment to ensure your satisfaction. Should an item need to be returned, contact our Customer Service Department for a Return Authorization Number within 30 days. No item will be accepted without a Return Authorization Number or if the returned item is received in excess of 30 days after receipt by the customer. Shipping and handling charges are non-refundable. Customized materials cannot be returned, refunded or exchanged. Should your merchandise arrive damaged in any way, it must be investigated by the carrier. Please make sure to keep all packing materials, as well as the container, for inspection by the carrier. Should you receive the wrong item, it must be returned to us in its original condition, so please handle it carefully. Back Talk Systems, Inc. makes every effort to ensure that you will be completely satisfied with your purchase, but we reserve the right to restrict the purchasing privileges of anyone who abuses our return policy or has an unacceptable cancellation rate. Satisfaction Guaranteed If our products don't meet your need or standards, send them back within 30 days and we will refund the cost of the product. TOLLFREEssFAXs CORPORATEOFFICE"ACK4ALK3YSTEMS)NCs6IOLET3TREET3UITE'OLDEN#/ www.BackTalkSystems.com Shop our entire line of products at www.BackTalkSystems.com Policy Information 23 CATALOG_FINAL_Layout 1 10/10/13 12:35 PM Page 23 CATALOG_FINAL_Layout 1 10/10/13 12:35 PM Page 24 24 Clinic Posters Clinic Posters Strong visual metaphors promote your clinic! New Patients PLAY EXCUH Retention & Reactivation Referrals EXCUV BRAC SUBLV SUBLH Back Talk Systems, Inc. • Call 1-800-937-3113 to order Clinic Posters 25 CATALOG_FINAL_Layout 1 10/10/13 12:35 PM Page 25 HEALV New Patients HEALH HABIV SHAR Colorful posters deliver the message! Referrals Retention & Reactivation HABIH From referrals to the patient/doctor partnership to technical information, these posters deliver the message with easy to understand visual metaphors. Plain Posters $39.95/poster - 20x24 or 24x20 Laminated Posters $44.95/poster - 20x24 or 24x20 UV Protected Wood-Mounted Plaque LIFE $94.90/plaque - See pg 28 for details Buy 4 posters, get a 5th poster free! (plaques not included) Shop our entire line of products at www.BackTalkSystems.com CATALOG_FINAL_Layout 1 10/10/13 12:36 PM Page 26 26 Clinic Posters BABY New Patients GRAS HEAM Retention & Reactivation Referrals KNOW BACM REFEV REFEH Back Talk Systems, Inc. • Call 1-800-937-3113 to order Clinic Posters 27 CATALOG_FINAL_Layout 1 10/10/13 12:36 PM Page 27 DENT New Patients PROO RESU BACF Colorful posters deliver the message! Referrals Retention & Reactivation HEAF From referrals to the patient/doctor partnership to technical information, these posters deliver the message with easy to understand visual metaphors. Plain Posters $39.95/poster - 20x24 or 24x20 Laminated Posters $44.95/poster - 20x24 or 24x20 UV Protected Wood-Mounted Plaque COLD $94.90/plaque - See pg 28 for details Buy 4 posters, get a 5th poster free! (plaques not included) Shop our entire line of products at www.BackTalkSystems.com CATALOG_FINAL_Layout 1 10/10/13 12:36 PM Page 28 28 Clinic Posters New Patients EVER WORK LIKE US ON FACEBOOK TO VOTE FOR Retention & Reactivation THE NEXT POSTER WE CREATE! Referrals CURM ? Upgrading your posters to UV PROTECTED PLAQUES enhances their visual appeal and protects them too! All of our posters and charts can be wood-mounted on black, half-inch beveled hardboard and covered with a protective clearcoat. They are ready to hang with pre-cut holes and will last a lifetime, requiring no maintenance. Your office will look professional and you can eliminate the costly trip to the frame shop. See pricing on poster pages Back Talk Systems, Inc. • Call 1-800-937-3113 to order Clinic Posters 29 CATALOG_FINAL_Layout 1 10/10/13 12:36 PM Page 29 RELA New Patients WORL XRAY FEEL Colorful posters deliver the message! Referrals Retention & Reactivation WHYI From referrals to the patient/doctor partnership to technical information, these posters deliver the message with easy to understand visual metaphors. Plain Posters $39.95/poster - 20x24 or 24x20 Laminated Posters $44.95/poster - 20x24 or 24x20 UV Protected Wood-Mounted Plaque SEEE $94.90/plaque - See pg 28 for details Buy 4 posters, get a 5th poster free! (plaques not included) Shop our entire line of products at www.BackTalkSystems.com CATALOG_FINAL_Layout 1 10/10/13 12:36 PM Page 30 30 Digital Posters & Media New Patients DIGIPO - TELEVISION NOT INCLUDED Retention & Reactivation Back Talk Systems Digital Poster & Media Device Referrals Turn your waiting room television into a patient education super-center. The Back Talk Systems Digital Poster & Media is a digital device that attaches to your waiting room television. This product will allow your clinic to utilize your television as an advertising and patient education billboard. Digital Poster Packages $349.95 BASIC - GOOD VALUE 12 posters of your choice personalized for your clinic - SAVE $270.00 $449.95 LOADED - BETTER VALUE 12 posters of your choice personalized for your clinic plus the Welcome to Chiropractic Video, Report of Findings Video and Children’s Chiropractic Video in English - SAVE $455.00 $599.95 FULLY LOADED - BEST VALUE All posters from our line of 21 digital posters plus the Reception Room Video, and Welcome to Chiropractic Video, Report of Findings Video and Children’s Chiropractic Video - SAVE $855.00 Back Talk Systems, Inc. • Call 1-800-937-3113 to order New Patients Referrals Retention & Reactivation Each poster comes personalized with your clinic name appearing on the screen. In addition to the billboard feature, the device also allows you to play our renowned Chiropractic videos without the need to attach another device to the television. The device is ideal for widescreen applications, but can service new and old televisions with RCA and HDMI output. All content is provided in brilliant high definition to maximize the impact of the message. Pricing includes all hardware and cables needed for successful operation and your choice of Back Talk Systems content. Digital Posters & Media 31 CATALOG_FINAL_Layout 1 10/10/13 12:37 PM Page 31 These posters and videos are available for use on the digital device. Shop our entire line of products at www.BackTalkSystems.com CATALOG_FINAL_Layout 1 10/10/13 12:37 PM Page 32 32 Postcards Postcards SEEPC Keep in touch with your patients! New Patients REFEPC PATCPC SAFEPC DOGGPC DENTPC JETEPC THANPC EYEEPC Retention & Reactivation BRACPC Referrals LIVIPC All of the postcards on this page are 4”x5.5”. The EVERPC on the opposite page is 5.5”x8.5”. The smaller size mails to your patients for the price of a first class postcard stamp and the larger size mails for the cost of a first class letter. They can be fully personalized on the back with your chosen Postcards message, your signature $23.95/pkg of 100 - 4x5.5 and your return address $39.95/pkg of 100 - 5.5x8.5 for FREE! All postcards Available Blank or with are printed on premium Black Personalization card stock. Personalize your postcards at no additional cost! Sample Personalization Back Talk Systems, Inc. • Call 1-800-937-3113 to order CATALOG_FINAL_Layout 1 10/10/13 12:37 PM Page 33 33 Here are the suggested messages for the back of your postcards, or write your own! REFEPC message: Good news travels fast. Thank you for sharing your positive chiropractic experience with someone you care about. Your kind words have brought us a new patient and we appreciate you thinking of us when recommending care to others. EYEEPC message: Like regular eye examinations that can uncover problems while they are still small, regular chiropractic checkups can help prevent little aches and pains from becoming serious. Call for your appointment now! Postcards SEEEPC message: Do you know someone with poor posture, uneven shoe wear, a child with “growing pains,” or other structural problems? A chiropractic checkup can identify and help correct many health problems before they become serious. Schedule an appointment today! LIVIPC message: Loss of curve, bone spurs, and chronic health problems can result from neglecting the health of your spine. Schedule a preventive chiropractic visit for you and your family today! PATCPC message: Ever notice how potholes always need repair? Patching rarely fixes the underlying problem. Follow your chiropractic doctor’s recommendations to obtain maximum correction and help avoid a relapse. DOGGPC message: When you miss an appointment, it can delay the healing process. Each office appointment builds on the one before. Missing your appointment can slow the healing process and delay a complete recovery. We’re concerned about your well-being. Please call to reschedule your appointment today. New Patients BRACPC message: Remove the constant pressure from braces too soon, and teeth are likely to resume their crooked position. Same with your spine! Follow your doctor’s recommendations for maximum improvement. JETEPC message: Regular preventative maintenance can help keep you in tip-top condition. Don’t wait for obvious symptoms. Call to schedule a chiropractic checkup today! THANPC message: We are most grateful for the trust you’ve shown in us by recommending our chiropractic services to others. Your referral has brought us a new patient and we assure you that we will provide that person with the quality of care you’ve come to count on. EVERPC message: Your brain sends and receives messages to and from the rest of your body, through your spinal cord. These messages are what tells your heart to beat, your lungs to breathe, your legs to walk. The spinal cord is surrounded and protected by the 24 moving bones of the spinal column. Everything from turning, twisting, bending and lifting, to slips, falls, or heavy exertion can force the bones of the spine to irritate or kink the spinal cord and spinal nerves. This makes it hard for the messages from your brain to be heard by the rest of your body and can cause numbness, tingling and pain, not just in your back, but in any and all parts of your body. My job as a chiropractor is to gently move the bones of your spine back into their proper position, allowing your nervous system to return to normal function. This “adjustment” can help eliminate the aches and pains you may be treating differently, or not at all. 5.5”x8.5 OVERSIZE ” POSTCARDD ! EVERPC A correctly aligned spine empowers your immune system to function at maximum capacity, helping your body to naturally fight off illness, without the need for drugs or painkillers. Instead of just masking your symptoms, Chiropractic addresses the cause of the problem. Please call to schedule an appointment to acquaint yourself with our services. We want to help you and your family enjoy a healthier, more comfortable lifestyle. Call for a sample of any of our postcards! Shop our entire line of products at www.BackTalkSystems.com Referrals DENTPC message: Regular chiropractic care can help prevent many health problems later in life. It’s time for your chiropractic checkup. Call now to schedule an appointment! Retention & Reactivation SAFEPC message: Like a plan of regular savings, a program of consistent chiropractic care can pay huge dividends. Invest in your health by continuing to follow your chiropractor’s instructions for the greatest improvement and optimum health. CATALOG_FINAL_Layout 1 10/10/13 12:37 PM Page 34 34 Birthday Cards BIRHAN Birthday Cards New Patients BIRJUM BIRTRE BIRBAL BIRGRO BIRFLO BIRCAK BIRPAR Retention & Reactivation BIRCAN Referrals BIRCUP Birthday cards are an effective way to enhance your relationship with your patients! All of our cards are available as postcards or fold-over cards. Postcards measure 4”x5.5” and fold-over cards fold in half to a finished size of 4”x5.5”. Envelopes are included in orders of fold-over cards. Birthday Cards $23.95/pkg of 100 - 4x5.5 - Postcards $39.95/pkg of 100 - 4x5.5 - Fold-over Available Blank or with Black Personalization Your cards are personalized on the back or on the inside! Choose Your Message: B01: Warm Wishes for a Wonderful Birthday! B02: Our Chiropractic Team Wishes you a Joyful Birthday! B03: Best Wishes for a Happy and Healthy Birthday! B04: Happy Birthday and Warm Wishes for the Year Ahead. B05: Create your own custom message at no additional charge! Back Talk Systems, Inc. • Call 1-800-937-3113 to order CATALOG_FINAL_Layout 1 10/10/13 12:38 PM Page 35 Pads / Adjusta-Pets 35 Prescription Pads New Patients Personalized for your clinic. PADSCH School Release Prescription Pads $5.95/pad - Black and White PADDEC Referral PADDOC Doctors Pad $8.95/pad - Color Retention & Reactivation PADTHE Therapy Pad Our pads of 50 sheets measure 4”x5.5”. These pads are printed on premium stock and are full color or black and white on one side with a blank back. They are printed in 8 pad minimums for each version. Use one of our versions personalized with your logo, colors and contact information or create your own. ROF PADWOR Work Release Minimum order is 8 pads Referrals Adjusta-Pets Teach kids about chiropractic! BTFROG BTPONY BTBEAR Improve the pediatric side of your practice with our Adjusta-Pets™. When you push on the middle of the animal’s back, a little popping noise is heard. Have your young patients adjust the pet themselves so they too, can cause the noise to occur. BTMOOS Adjusta-Pets $39.95/animal - your choice Animal choice is seasonal - all animals may not be available Shop our entire line of products at www.BackTalkSystems.com CATALOG_FINAL_Layout 1 10/10/13 12:38 PM Page 36 36 Specialty Brochures Specialty Brochures Address fundamental questions and concerns with your patients New Patients Chiropractic Is More Than You Think. Isn’t that what you’ve been thinking all along? If people truly understood chiropractic, their busy life would not interfere with their visits to your office. Teach your prospects and patients alike that the nervous system controls everything and symptoms can occur when nerve function is impaired. This brochure fills the gaps for those who are uninformed or misinformed about who we are and what we do. MOREBR Chiropractic for Beginners - A Brochure for Kids! Written for both kids and their parents, this is the most fun brochure in your education rack! Build the confidence of your patients regarding pediatric care and see more families look to you as their primary health care provider. Sixteen pages of fully-referenced, kid-friendly information. Retention & Reactivation KIDSBR Referrals Are You Covered? - How does insurance work? Are You Covered? is a first visit brochure designed to transition patients from unrealistic expectations to the truth about how insurance coverage actually works. This 8-page brochure will empower your patients to participate in the payment process, creating mutually beneficial and longer lasting relationships. COVBRO Frequently Asked Questions About Chiropractic Your patients may have trouble convincing others to begin care because they can’t answer or defend some of the most frequently asked questions about chiropractic. Place our FAQ brochure in each patient’s hand or in your brochure rack. Include one in new patient packages, mail them to prospective patients in your area, or hand them out at screenings and lectures. FAQBRO Back Talk Systems, Inc. • Call 1-800-937-3113 to order CATALOG_FINAL_Layout 1 10/10/13 12:38 PM Page 37 New Patients 6 Reasons to Continue Chiropractic Care Help your patients appreciate the benefits of continuing their care beyond just symptomatic relief with our Six Reasons to Continue Chiropractic Care brochure. See your response improve when you include a brochure with your reactivation letters. Put this brochure to work in your office today. Call for a sample of any of our brochures! • www.BackTalkSystems.com SIXREA What Wrong? - An Explanation of Subluxation Degeneration This brochure bridges the gap by offering the answers that patients want and providing the facts that you need them to know. Enjoy more compliant patients with a brochure describing the joint, nerve, muscle, soft tissue, and degenerative changes caused by abnormal spinal functions. What’s Wrong? introduces more advanced terminology to help patients fully comprehend chiropractic concepts. It incorporates memorable metaphors that patients already understand. Retention & Reactivation Reasons to Continue Chiropractic Care 37 DOCBRO TRUTBR 6 Doctor’s Orders Here’s a powerful way to involve your patients. This updated trifold brochure explains the importance of keeping appointments and following the doctor’s recommendations. Specialty Brochures The Truth About... Tackle the tough issues regarding Real Health, Innate Intelligence, Vaccinations, Ear Infections, and Germs with our The Truth About brochure. It’s As Simple As That - The concept behind chiropractic is SIMPLE! The 24-page It’s As Simple As That is a brilliant lecture and health care class in a business card sized package! Starting with our genetic potential to be healthy, patients learn the importance of their nervous system, causes and symptoms of subluxations, your educational credentials, and other essential information. The back cover leaves space for personalization! Specialty Brochures Simple As That Brochures $24.95/pkg of 50 $44.95/box of 100 $17.95/pkg of 25 + $10.00/box - Black Personalization + $5.00/pkg - Black Personalization Specialty Brochures may require labels + $10.00/set - Black Personalization for personalization. Shop our entire line of products at www.BackTalkSystems.com Referrals VSCBRO CATALOG_FINAL_Layout 1 10/10/13 12:38 PM Page 38 38 Chiropractic Lifestyle Brochures Lifestyle Brochures The Very Best in Chiropractic! DISCBR New Patients ROF CARPAL CHILDR CHIROB DEGEN EXTREM FIBROM HEADAC LOWERB MIDBAC MYTHSB NECKPA PREGNA REFERA REHABB RESULT SCIATI SCOLIO SHOULD SLEEPB SPORTS STRESS SUBLUX SYMPTO TYPESO WELCOM WELLNE WHIPLA Retention & Reactivation ADJUST Referrals Back Talk Systems, Inc. • Call 1-800-937-3113 to order CATALOG_FINAL_Layout 1 10/10/13 12:38 PM Page 39 39 The perfect patient education tool! Lifestyle Brochures Our symptom-based Lifestyle Brochures have larger type, powerful graphics, impactful headlines and fully referenced content. New Patients Personalization Make our brochures yours! Applewood Chiropractic Dr. Robert D. Jackson 12505 W 32nd Avenue Wheat Ridge, CO 80033 303-237-9617 Adjustments Carpal Tunnel Children Chiropractic Degeneration Disc Problems Extremities Fibromyalgia Headache Lower Back Mid Back Myths Neck Pain Pregnancy Referrals Rehab Results Sciatica Scoliosis Shoulder Pain Sleep Sports Stress Subluxation Symptoms Types of Care Welcome Wellness Whiplash Retention & Reactivation AVAILABLE ENGLISH TITLES Referrals FULL COLOR ROF Our FULL COLOR BROCHURE PERSONALIZATION option (left) appears on the front and back cover and makes a lasting impression on your patients. If full color is not the best option for your clinic, the BLACK PERSONALIZATION option (bottom left) appearing on the back only, ensures your clinic will not be forgotten when used as a referral tool! Chiropractic Lifestyle Brochures BLACK $22.95/pkg of 50 Available Spanish Titles Carpal Tunnel, Children, Chiropractic, Disc Problems, Headaches, Lower Back, Neck Pain, Sciatica, Stress, Subluxation, Whiplash Available Sigma Instruments Titles Carpal Tunnel, Children, Degeneration, Headaches, Lower Back, Neck Pain, Sciatica, Sleep, Types of Care Titles also available in French and Japanese. $14.95/pkg of 25 + $5.00/pkg - Black Personalization + $10.00/pkg - Color Personalization Brochure Sets - 29 titles $599.95/set of 50 brochures per title $379.95/set of 25 brochures per title + $125.00/set - Black Personalization + $250.00/set - Color Personalization Buy 9 packs, get a 10th pack free! Shop our entire line of products at www.BackTalkSystems.com S U AT 0. 80 3 11 93 7. 3 Offer only valid once per clinic. Share your funniest patient story on our Facebook page and receive 15% off your order. The Most Effective Teaching Tool in Chiropractic! LL CA 231 Violet Street, Suite 140 Golden, CO 80401 Back Talk Systems, Inc. line of products at www.backtalksystems.com Call us at 800.937.3113 or shop our entire CATALOG_FINAL_Layout 1 10/10/13 12:38 PM Page 40