RHS Chelsea Flower Show 22—30 May 2016 A garden celebrating

Katie’s Garden
RHS Chelsea Flower Show
22—30 May 2016
A garden celebrating the life of Katie Wohlrab Oliver (1966—2001)
intended to raise the profile and highlight the work of
Katie’s Lymphoedema Fund (KLF)
in support of
The Royal Marsden Cancer Charity
Katie’s Lymphoedema Fund (KLF)
What is Lymphoedema?
Lymphoedema is swelling caused by a build-up of lymph fluid in the surface
tissues of the body. After breast cancer treatment, this build-up may occur
because of damage to the lymphatic system as a result of surgery and/or
radiotherapy to the lymph nodes (glands) in the axilla (under the arm) and
surrounding area. Occasionally it may be due to cancer cells in the lymph
system.
People who have had breast cancer can be affected by Lymphoedema. This
may develop at any time after treatment or years later. Lymphoedema is a
long-term condition, which means it can be controlled but will never completely
go away. It’s not yet fully understood why some people develop this condition and
others don’t. While it affects people in different ways, the most common symptom is swelling of the arm, sometimes including the
hand and fingers on the affected side. Swelling can also affect the breast, chest, shoulder or the area behind the armpit.
This can be painful, restrictive and emotionally distressing.
Who are KLF?
KLF was set up to support The Royal Marsden Cancer Charity in memory of
Katie Wohlrab Oliver. She suffered from Lymphoedema following breast cancer and struggled
to get treatment and relief from the condition due to a lack of trained practitioners within the
NHS and a general lack of awareness within the medical profession.
Alongside raising awareness of Lymphoedema, the Fund’s core purpose is to fund the training
of NHS practitioners in the management and treatment of Lymphoedema, thus increasing the
availability of therapists which even now, nearly 15 years since Katie died, is still extremely
limited. The Fund provides sponsored places on training programmes run at The Royal
Marsden School of Cancer Nursing and Rehabilitation in London and external training via
Leduc UK in the Midlands.
We hope to make this treatment more widely available on the NHS and we also think it is
important to inform the public and increase awareness of the advantages of treatment.
www.katieslymphoedemafund.co.uk
How are we going to persuade RHS Chelsea 2016 to feature Katie’s Garden in
their Artisan Category?

The space will be a life-affirming, productive flower garden full of joy and positivity laid out with raised planting beds
demonstrating how to grow flowers for cutting and arranging. The flower studio will house a sink, shelving, pots, dried
seed-heads, gardening and floristry tools as well as a number of buckets and vases filled with seasonal cut flowers.

The pink/burgundy planting palette reflects the colours of both the KLF and the Royal Marsden Cancer Charity logos. All the
plants flower naturally during the third week of May. The garden will champion seasonal and locally grown British flowers
and profile the work of small flower farmers who will be supplying us with cut flowers for the flower studio.

The boundaries of the garden are formed from low hedges of Taxus baccata (yew). Its needles produce compounds known as
taxanes and clippings of yew are collected annually from gardens around the UK. Taxanes are chemically extracted,
purified and converted into the anti-cancer drugs paclitaxel (Taxol) and docetaxel (Taxotere) both effective in
treating breast cancer. To date, artificial synthesis has proved elusive to science and the only source is from the unique
chemical composition of the yew.

The layout of the garden is based on a circular design representing the circle of life. Packets of seeds and young
seedlings in pots represent rebirth.

Two separate pathways dissect the garden:


One leads to the flower studio, a place of activity and artisan creativity.

The other to an old wooden door clad in ivy opening to an imagined, secret garden of peace and contemplation.

A water rill covered with a decorative iron grille representing the lymph drainage system runs down the middle
of each pathway.
The main focal feature in the centre of the garden is a sculpture of a pair of hands - a vital component in the ongoing
work of KLF. There will be clear vistas from all angles portraying all these elements.
Meet the experts who are bringing Katie’s Garden to life
Carolyn Dunster
Carolyn is a professional florist and planting
designer. She trained at the Jane Packer Flower
School and at the Inchbald School of Garden
Design and set up her business, Simply Roses,
15 years ago. She specialises in using roses and
other scented plants in her design schemes.
Carolyn has exhibited regularly with the RHS
and at other garden shows and festivals. She
staged a small rose garden at RHS Hampton
Court in 2012 and will be exhibiting at the new
RHS London Rose Show in May this year. She
has worked as a volunteer at RHS Chelsea and
is very familiar with the show.
Noemi Mercurelli
After graduating in Bioecology in her native city of
Cagliari, Sardinia, Noemi moved to London to study
garden design at the KLC School of Garden Design
where she won the Great Dixter Award for
Horticulture. She has worked and collaborated on a
number of gardens at RHS Chelsea and Hampton
Court and was shortlisted in 2013 as an RHS
Young Designer of the Year. She currently divides
her time working as an Associate Designer at
Bestique, a boutique garden design practice based
in Oxfordshire and running her own practice as
well as teaching horticulture to students at KLC.
Katie’s Garden Layout
Katie’s Garden Beds, Doorway, Hands and Pathways
Katie’s Garden Flower Studio Styling
Sponsorship Opportunity
Katie’s Lymphoedema Fund is looking for partners to make Katie’s Garden a reality.
Title Sponsor
Trowers and Hamlins LLP
Become our Official Sponsor for £10,000*
(+ VAT where applicable)
Why be a Sponsor?

Exposure
—Expose your brand to a high end, affluent audience

Experience
—Fulfill a gardener’s passion by helping to create
Katie’s Garden

Excitement!
—It really isn’t about the winning but the buzz of taking
part from the inside!

Entertainment
—Be one of the ‘in crowd’ with after hours access
*Subject to Katie’s Garden being accepted by RHS Chelsea
As an Official Sponsor, benefits will include:
Exposure and influential brand association

Be a part of one of the UK’s most prestigious events (PR, Marketing and preferential advertising opportunities)

Massive high-end footfall—161,000 visitors, most of whom are from households with high disposable incomes

Huge amount of media coverage—over 1000 journalists plus print, radio and TV coverage

Associate your brand with the pre-eminent Royal Marsden Hospital via Katie’s Lymphoedema Fund and The Royal Marsden
Cancer Charity and support the important work they do to raise valuable funds

Enjoy the benefits of illustrious company, including (2015) brands such as Laurent-Perrier, Fortnum & Mason, Harrods,
John Lewis, L’Occitane, The Telegraph, M&G Investments and so many more
Experience a unique opportunity and join in the excitement

Anyone with a passion for gardening would jump through hoops to be part of a team creating a garden at the RHS Chelsea.
As a sponsor you’ll have the opportunity to get involved yourself or give your best client a treat of a lifetime!

Share the buzz of being part of Team Katie! The inside track will undoubtedly generate excitement and adrenalin in equal
measure!
Entertain out of hours as part of the in crowd

After Hours@Chelsea gives you and your clients access to the gardens when it is shut to the general public

Host your own champagne reception in Katie’s Garden—24th May (TBC) (£46pp plus Drinks & Canapés)*

Attend the Chelsea Garden Dinner (£93.50pp)*

Access to tickets for the Charity Gala Preview evening (£500pp—TBC)

Plus preferential ticket rates for the show in general (in line with RHS Members’ prices)
*2015 prices
Here is some information
direct from the RHS
regarding
After Hours@Chelsea
The next 2 pages include
details of the RHS’s 2015
‘Why Exhibit at RHS
Chelsea Flower Show’
presentation.
2015 ‘Why Exhibit at RHS Chelsea Flower Show’
2015 ‘Why Exhibit at RHS Chelsea Flower Show’
Special Patronage
In addition to our Title and Official Sponsors we also have a small number of opportunities for
individuals or companies to be a part of Katie’s Garden through sponsorship of individual elements of
the garden.
These include the funding of the Taxus (Yew) Hedge, the trailing rose above the Flower Studio, the antique
wooden door, the brick wall and the central hands sculpture.
We’re happy to discuss these options as appropriate.
What Happens Next?
End May 2015
— all sponsors and patrons identified (pledge to sponsor/support subject to
successful application)
End June 2015
— initial postal submission to RHS
End October 2015
— notified of success or otherwise with the possibility of some feedback
before that date
If succecssful:
November 2015 to February 2016
— sourcing plants, hard landscaping materials and the sculpture
— sponsorship money paid into Katie’s Garden account
February 2016
— big RHS press conference intended to generate PR around the garden for
coverage in magazines and newspapers, even TV
February 2016 to May 2016
— PR & Marketing activity by KLF and sponsors
— planning for hospitality events
It doesn’t all stop after the show!
At the end of the show we will be donating all plants and flowers:

To the Royal Marsden site outside of London for replanting.

Also to Floral Angels (www.floralangels.com), a charity that recycles event flowers into bouquets of
kindness to care homes, hospices, women’s refuges, etc.
We may also look to auction off, in aid of Katie’s Lymphoedema Fund:

The Flower Studio

The hands sculpture

Other hard landscaping materials
Key Contacts
Katie’s Garden
Carolyn Dunster
[email protected]
0207 700 5566
Noemi Mercurelli
[email protected]
07547 453947
Jenny Tripp Black
[email protected]
07748 275154
Emma Maziak
[email protected]
07831 213205
Patricia Wohlrab
[email protected]
0207 828 5362
Katie’s Lymphoedema Fund
All the information contained in this document is as accurate as possible at the time of publishing
but this is subject to change as details are finalised and final prices obtained.