Independent Grape Growers Paso Robles Area

Web Site www.pasorobleswinegrapes.com
% Sharen Rund Bloechl
PO BOX 2288
Atascadero, CA 93423
GROWERS HELPING
GROWERS
www.pasorobleswinegrapes.com
IGGPRA Page 24
Independent Grape Growers
Paso Robles Area
Volume 11, Issue 2
President-Tom Hinkle
Editor-Sharen Rund Bloechl
Poalillo Wines & Freeborn Vineyards: The Passing of the
Torch Several years ago long time IGGPRA members Charlie &
Joyce Poalillo passed their winery on to their daughter Susan and
her husband Dave Garretson. Now with the recent passing of
Joyce, I thought it would be nice to say some words. A number of
years ago I wrote an article on local wine clubs. A nice portion of
the article focused on Wines & Stains and Charlie & Joyce Poalillo
- the following excerpts are from that article:
Winemaking: Hands-on hobby Of all the reasons to craft your own
bottle of chardonnay — thirst, curiosity, a fascination with the art of the
grape — there’s one that takes precedent, says Paso Robles winemaker
Charlie Poalillo.
"There’s a lot of ego involved in making wine," the co-founder of Poalillo
Vineyards said with a laugh. "When someone says to his friend, ‘Joe, try
this wine I made,’ and Joe says, ‘Wow. This is amazing,’ its ego personified."
In an area where an ever-growing number of wineries produce some of the nation’s finest
vintages, some Central Coast wine lovers aren’t content to taste the fruits of someone
else’s labor.
They make wine in their own homes and garages for personal pleasure — not for commercial consumption.
One countywide club, Wines and Steins, boasts 210+ members who rely on each other’s
expertise and shared equipment to create homebrewed batches of wine and beer.
"People are coming here for the wine," he said of San Luis Obispo County.
It’s a far cry from the early days of wines and vines, said Poalillo.
When the winemaker and his wife, Joyce, moved to the Central Coast in 1973, there were
just three wineries hugging the hills outside Paso Robles: Pesenti Winery, Rotta Winery
and York Mountain Winery.
"The old gag was, ‘What part of Napa is Paso Robles?’ Nobody knew about Paso
Robles," said Charlie Poalillo, who turned his Willow Creek grape-growing business into a boutique winery about two decades later.
The couple helped kick off Wines and Steins in 1979. As Poalillo explains,
winemaking is a combination of art and science — the beauty of juicy grapes and
aging, tasting and blending radiant liquids coupled with questions of chemistry and
acidity.
"Winemaking is not exactly rocket science, but there’s a lot of practical applications that are necessary," he said. "You’re going to hear this over and over again:
The wine is made in the vineyard ... Soil and climate. That’s 90 percent of it right there."
It takes all sorts The process must be working for local home winemakers. "Our typical
member is making commercial-quality wine," Poalillo said, adding that many members fare
well at the California Mid-State Fair in Paso Robles.
Poalillo Vineyards was established in 1994 by founders Charles and Joyce Poalillo. The
Poalillo's moved to Paso Robles in 1973 from Hollywood with the idea of starting a
(continued on page 13)
vineyard.
BOARD OF DIRECTORS 2012
PRESIDENT – Tom Hinkle
805-237-8884
[email protected]
VICE PRESIDENT – Ken Bray
805) 237-0661
[email protected]
SECRETARY – Judy Andersen 805-466-9872
[email protected]
TREASURER – Bob Fonarow
805-227-4424
[email protected]
VENDOR/SUPPLIER RELATIONS:
Joe Irick 805-237-2309
SEMINARS
Geoff Barr 805-400-5645 [email protected]
Lowell Zelinski 805434-3331
BOARD MEMBERS:
Judy Andersen, Geoff Barr, Glen Bills, Ken Bray,
Bob Fanarow, Joe Irick, Tom Hinkle, Lowell
Zelinski
COMMITTEE CHAIRS:
Social – Elizabeth Torp 805-226-8293
Historian – Mike Collins 805-462-0171
MARKETING – AR& CO, LLC.
Angela Robinson
Scholarship—Bob Fonarow 805-227-4424,
Marilyn Curry 805-238-4329,
Geoff Barr 805-400-5645
Advisory Committee—Virge Perelli-Minetti
805-239-3419
Membership Glen Bills 805-237-9983
[email protected]
Newsletter Sharen Bloechl 805-462-3489
[email protected]
Web Site Angela Robinson
Web Master – AR & Co. PR & Marketing
[email protected]
President Emeritus – Richard Sauret
805-467-3998
2013
IGGPRA CALENDAR
All dates/seminars are subject to change.
Contact ANY board member to offer your
suggestions for upcoming
seminars!
Mar 28
Apr 20
Seminar
J.Lohr
Social
San Miguel
6-9pm
Parish Hall
Apr
Seminar TBD
May
Seminar TBD
Jun 15
Social
Rio Seco
2pm-6pm
Jun
Seminar TBD
Jul
Seminar TBD
Aug
Seminar TBD
Aug 17
Social
Falcon Crest
2pm-6pm
Aug
Seminar TBD
Sep
Seminar TBD
Oct 19
Social
Rolling Hills
2pm-6pm Ranch
Oct
Seminar TBD
Nov
Seminar TBD
Dec 14
Christmas San Miguel
Social
Parish Hall
6-9pm
—————————————————
Why not buy
a sign? It
really looks
good on your
property!
With a small donation of $25
YOU will be able to display it on your
fence or business.
Farm Supply has offered to keep some
signs for your convenience so that you
can go pick one or two up after you
make your purchase.
Please ask for Dale Evenson.
IGGPRA Page 2
Wine & Dine
Portuguese Steamed Clams
These are like the ones
served at Estrella Paso
Robles.
Ingredients:
5 pounds clams in shell,
scrubbed
1 1/2 pounds chorizo, sliced into chunks
1 large onion, cut into thin wedges
1 (14.5 ounce) can diced tomatoes
2 cups white wine
1/4 cup olive oil
Directions:
Wash clams well in a sink of cold water.
Discard any clams that are already
opened.
In a large stock pot with a tight fitting lid,
place the cleaned clams. Add the sausage,
onion, tomatoes and wine. Cover and set
over high heat. Steam until all the clams
open up. Be sure to shake the pan often
to insure even heat.
Drizzle olive oil over the cooked clams.
Evenly divide all the ingredients into
warm soup plates.
Divide the broth into side cups for dipping.
Serve with a fresh loaf of warm, crusty
bread!!!
1/3 cup chopped shallots, divided 1 tablespoon brown sugar 3 tablespoons fresh lime juice, divided $ 2 tablespoons olive oil $ 1/2 teaspoon ground allspice 4 garlic cloves 1 large serrano chile, stemmed 8 bone-in chicken thighs, skinned 1/4 teaspoon salt Cooking spray 1/3 cup (3 ounces) 1/3-less-fat cream
cheese 2 tablespoons chopped fresh cilantro 2 tablespoons light sour cream 8 mini bell peppers $ Preparation
Preheat grill to medium-high heat. After
preheating, reduce one side to low. Combine 1/4 cup green onions, 1/4 cup
shallots, sugar, 2 tablespoons juice, oil,
allspice, garlic, and serrano in a mini food
processor; process until smooth. Combine half of onion mixture and chicken in
a medium bowl; toss well. Sprinkle with
salt. Place chicken on grill rack coated with
cooking spray over medium-high heat.
Cover and grill 5 minutes on each side.
Move chicken over low heat. Cover and
grill 5 minutes on each side or until done.
Brush chicken with remaining onion mixture. Combine remaining green onions, remaining shallots, remaining juice, cheese,
cilantro, and sour cream. Halve bell peppers lengthwise; discard seeds. Divide
cheese mixture evenly among pepper
halves. Place peppers on grill rack coated
with cooking spray over medium-high
heat. Grill 7 minutes or until peppers are
lightly charred.
Jerk Chicken and
Stuffed Mini Bell Peppers
For a great tasting weeknight dinner with lots of
bold flavor, try Jerk
Chicken and Stuffed Mini Bell Peppers.
The mini bell peppers will be a big hit, and
the creamy filling will help tame the heat
Enjoy!
of the jerk chicken.
Ingredients
1/3 cup sliced green onions, divided IGGPRA Page 23
March 2013
IGGPRA Mission Statement:
1.
Grower education and marketing strategy.
2.
The sustainable growth, harvest and profitable sale of high qual-
3.
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Happy St Patrick’s
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ity wine grapes.
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Enhancing the economic health of our growers by differentiating
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Mon
Tue
Wed
Thu
Fri
Sat
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the premium quality of our grapes from other grape growing
regions.
4.
Continuing to provide agriculture that is sustainable environ-
Happy Easter
31
mentally, economically and socially and to advocate at all levels
of government where involvement is essential to our growers.
April 2013
Seminar—J.Lohr
NEWSLETTER NOTE:


In regards to your Newsletter being emailed to you in pdf format, please
note that if you do not have an email address, you will continue to receive
you newsletter in this format.
April Social @ San
Miguel Parish Hall
Article, insert, etc submission deadlines/cutoff: 1 week after each Social,
e.g., the next deadline/cutoff is September 1, 2011.
Sun
CAVEAT: Articles presented in this
newsletter should not be construed as a
Inside this issue:
Welcome New Members
8-9
Social Chair’s Message
6-7
recommendation by the author, IGGPRA
Board of Directors
2
Membership Chair’s Message
9
Editor, or IGGPRA; but rather as a source
2013 Calendar
2- 3
Lowell’s Corner
11
President’s Corner
4
This Month’s Recipe
23
Newsletter Editor’s Message
21
Seminars
5
Want Ads
20-21
Dr Reddy’s Column
16-18
of information!
IGGPRA Page 22
IGGPRA Page 3
WANT TO RUN A VINEYARD?
CONTRACT/RUN VINEYARD
VIC BUTERA WOULD LIKE TO FIND SOMEONE
TO TAKE OVER MANAGING HIS VINEYARD
[CABERNET SAUVIGNON] AND HIS FRUIT TREES
[GOLDEN DELICIOUS APPLES, PEARS AND POMEGRANETES—FOR MORE INFORMATION CALL VIC
AT 805-467-9732
ALL NEW ITEMS
President’s Message
Greetings IGGPRA Friends and Members,
With bud break just around the corner, we hope all your pruning
efforts are timely. It is always amazing to go from winter dormant to
spring green in the vineyard. A beautiful and hopeful site, indeed! Our yearly rainfall is well under average, however... probably
wise to have Plan B in mind for watering. Let's hope March will be a
wet month.
We elected new board members at our February social - Congratulations to Judy Andersen (Secretary), Glen Bills (Website and Membership Chair), and Bob Fonarow
(Treasurer). Thanks for stepping up and volunteering to serve on this board of
"growers helping growers". We would also like to express our sincere appreciation to
our outgoing board members Marilyn Curry, Jutta Thoerner, and Herman Salazar for
their years' of service to our IGGPRA organization.
We are progressing on the 2013 Membership Directory with the help of Allene Elder.
At times, a thankless job, but hopefully everyone will benefit from this information.
With the start of the 2013 growing season, we'll remind everyone to take advantage
of the great upcoming seminars to be presented throughout the year. And again, a
reminder to all growers, to utilize the website when advertising their grapes for sale,
bulk wine, and tonnage or gallons.
We hope to visit with everyone at our next social. See you next time!
Sincerely,
1--- MODEL TG3000 WATT
GAS GENERATOR
1--- MODEL A-16 TWIN
STACK ELECTRIC
AIR COMPRESSOR
1--- MODEL 200 GAS
TRANSFER PUMP
CALL RICHARD SAURET
805-467-3998 OR 805-674-1373.
Got bins? Bin rental and transportation for harvest
and barrels. Mowing services also available. Call
Geoff for details 805.400.5645
G.R. BARR, INC
PO BOX 1391
PASO ROBLES, CA 93447
(P/F) 805.400.5645
NEEDED/WANTED:
USED DISC-5’-6’ 3PT
CALL DAVE BRUCKER @ 805-712-8574
LEE & ASSOCIATES REAL
ESTATE SPECIALISTS
BOB FONAROW
1625 LEAH WAY, PASO ROBLES
93446 805-227-4424
6\' BOX SCRAPER
3 pt. NO HYDROLICS.
FOR DESCRIPTION
CALL D. REED434-8778
[email protected]
Stephen C Hovey, Accountancy
30 year resident of Paso Robles. Married, 3 children, 7 grandchildren. graduated from university of Southern California. Practicing as a CPA in California
since 1974. My office is at 246 12th St in
Paso Robles with a staff of four. We provide tax, accounting, and business advising and consulting services. I currently
service a number of clients in the vineyard and winery business and welcome
new business. I assisted in IGGPRA gaining non profit status with the IRS and
provide tax services for IGGPRA without charge.
Stephen C. Hovey, CPA
805-239-3005
Tom Hinkle
A note from your new Newsletter Editor:
 Please let me know when your ad sells so I can remove it
in a timely manner.
Paso Robles Chamber Window—Week of April 9
We’re putting together a display for the Chamber window
again this year and would like to have submissions to fill it
with your wine bottles [can be filled w/water], vintage wine
and/or farm related equipment/objects like small wine
press, barrels, racks, etc. Plus we’re looking for old wine pictures to round out the
display.
If you have any questions or items to use in the display, please contact:
Virge Perelli-Minetti 805-239-3419 [email protected]
Or
Herman Salazar 805-467-3280 [email protected]
IGGPRA Page 4

All submissions are due by the end of week following a
social.

For submission of articles, flyer inserts, etc., you can
reach me at: 805-462-3489 or fax: 805-466-5466
PO Box 2288, Atascadero, CA 93423
Email: [email protected]

If you’d like your vineyard highlighted in the newsletter,
please send me your story and pictures
- Sharen
Sharen Rund Bloechl
IGGPRA Page 21
POLARIS 350 MAGNUM
FOUR WHEEL DRIVE ATV.
GOOD CONDITION.
RICHARD SAURET
805-674-1373
WANT & Biz ADS
ENVIROMIST SPRAYER:
USED ONE SEASON WORKS
GREAT WITH POWER ADJUST: $1500
RODENATOR: TRAILER MOUNTED COMPLETE WITH ALL NECESSARY
EQUIPMENT: $1500
KUBOTA M5700 TRACTOR:
COMPLETE WITH ULTRA CAB
WHICH INCLUDES HEAT, AIR
AND STEREO; QUICK DISCONNECT LOADER WITH BOTH A 6'
BUCKET AND FORK LIFT UNIT.
TRACTOR COMES WITH A
BRAND NEW 6' BOX SCRAPER. TOTAL
HOURS 1100 ASKING $23,000
JOHN VINEYARD APPLICATIONS!
LICENSED & INSURED QUALIFIED
APPLICATOR #AA03773 & QL31754
CALL FOR A FREE VINEYARD
EVALUATION
REFERENCES AVAILABLE.
WILL JOHN
CELL 459-0970—FAX 237-2758
WILL@JOHNVINEYARDSAPPLICATIONS. COM
HARDI VENTURI-SPRAYER:
150 GALLON 3 POINT UNIT IN
EXCELLENT CONDITION.: $2500
2004 FORD F259 SUPER DUTY:
QUAD CAB, LEATHER INTERIOR, CD SOUND SYSTEM,
DIESEL WITH A 70 GALLON
TANK MOUNTED IN THE BED.
TRUCK ALSO SET UP FOR
GOOSENECK WITH $78,000
MILES, ASKING $20,000
INDIANA FLOOR SCALE:
$750.00 CONTACT RICH ELLIS
~805-748-5966
YOU NEED NUTS? NEW CROP.
ALMONDS, WALNUTS
& PISTACHIOS.
CALL RICHARD SAURET
805-674-1373
FARM SUPPLY CO!
SHOP AT FARM SUPPLY FOR ALL
YOUR FARMING NEEDS!
CONTACT DALE EVENSON
IN THE PASO ROBLES STORE
238-1177
FOR SALE NEVER USED
JVNW STAINLESS STEEL
FERMENTATION TANKS
2 -- 4,129 GALLON
TANKS FOR $17,675 EACH
2 -- 5024 GALLON
TANKS FOR $18,765 EACH
CALL BOB WALKER @ 510 915-3113
J&J CELLARS IN
SAN MIGUEL, CA
AIRSPEED WIRELESS
WHEN YOU NEED HIGH-SPEED
INTERNET CONNECTION
ANTHONY REITKERK CALL 805-226-8107
SEMINAR
Date: March 28, 2013
Where: J.Lohr
Time: 2-5 pm
Mark Kent from American General Media (The Krush) give a presentation on how his media
outlets can help wineries promote their brand and help draw foot traffic for their events and
give our members some information on promotions and what they have to offer.
Bill Tolar from Vino Tinto consulting. Bill is a grape and bulk wine broker. Bill
works with large and smaller growers/wineries alike and will be able to give us insight into this year and upcoming years for pricing, supply and demand.
More on this shortly—watch for your E-Blasts and Post Cards with all the information
Pruning Seminar at John and Laural Anderson’s St Hilaire Vineyard
This year’s Pruning work shop on Feb 1st was well attended
by our members. Speakers Dan Rodriquez, Vin Quest consulting, and Lowell Zelinski, Precision Ag consulting, took
time out of their busy schedule to talk about the principles of
pruning and applications of innovative techniques. Thanks to
the Anderson we had space in their wine making room to set
up a power point presentation.
The goal was to do justice to
our members who are new to
pruning and to give out helpful
information to the experienced
grower/pruner. This workshop
was able to address both groups. Dan started with an overview on vine structure in his power point, then Lowell took it to the next level by explaining how our pruning cuts influence storage of nutrients and ultimately grape quality and
yield. After the 1st hour of theory, it was show time in Jon Anderson’s vineyard. Splitting in
2 groups, Dan was in charge of the head pruned and cane
pruned vines. Lowell gave those members instructions on
pruning, who were interested to learn more on the different
trellis styles. From the many questions during and after the
seminar the need for a yearly pruning seminar was reaffirmed. Many Thanks go out to our speakers and to our
hosts.
IGGPRA Page 20
IGGPRA Page 5
Our Social Chair-Elizabeth Torp
Everyone really seemed to enjoy the February social. I counted 104 people attending. A
most sincere welcome to our 2 new board members, Judy Andersen and Glen Bills. Both
of them have agreed to join my committe of helpers for these socials. They and Noel Carpenter are much needed additions as my crew has dwindled over the years. We are all set
to go. See you all April 20 at the San Miguel Parish Center for Mexican Night.
Shots from around
the February Social
BCWD – Buy California Wines Direct is your online winery portal to
California Wineries doing business directly with you. If you are a consumer or wholesale business preferring to have a direct relationship
with CA Wineries, this is your one-stop online place to purchase wines
you desire. After all, not everyone can visit every CA Winery. BCWD
wants to be sure you are not missing out on some of the best or diverse wines California has to offer. Shop for wine from California today!
For those CA Wineries who wish to expand your marketing nationally this is a great time to open your own winery store (having 10 wine listings) on our site Free for 2 years & without contract.
Thank you,
Barry Ross
BCWD
www.RanchandVineyard Properties.com
How About a
Letters to the Editor section???
What would you like to say about IGGPRA?
Any suggestions? This is your chance to say something. . .
Thanks & Cheers!
Sharen
[email protected]
IGGPRA Page 6
IGGPRA Page 19
Part 3: Modern Chinese wine consumption (continued from page 17).
It's Mexican Night at the Parish Center
The Shanghai Bund (Shopping), World Expo and SIAL US Pavilian.
Contact me at [email protected] or 408 969-9919 if you need help in planning
your trip.
Dr. Reddy Reddy V. Reddy
He relocated to Paso Robles, built a new house, planted vines
and olives. Started making wines.
This is the third instalment. Bilateral Wine Business with China
is being published in 6 Parts in IGGPRA Newsletter over the
next year.
Date: Saturday, April 20, 2013
Time: 6 to 9 pm
Place: San Miguel Parish Center
IGGPRA provides Appitizers and Salad
Members bring by last name:
A - R: Your favorite Mexican main dish
S - Z: Dessert
Bring table set-ups, wine glasses and wine to share.
Hi IGGPRA Members!! We are pleased to report that PayPal is now live and working on the IGGPRA website. New/Renewing Members can now pay for their dues on the and
pay for their Directory Ads from the website’s homepage Members and one guest, free. Additional guests, $5 each. Members of the public, $10 each.
Call Elizabeth Torp 226-8293 or rsvp through the web link.
Bio: The Ranch Winery is a full winemaking facility, with the capability to handle
everything from crush to bottle. All you need is your expertise and your license.
We have the staff, equipment, and facilities to help you produce the fine wine you
want, without needing the resources to build your own winery. Our large crush
pad, 30,000-ton permit, and ability to accommodate unlimited fruit from outside
Napa County makes The Ranch Winery ideal for large and small clients. You can
crush, ferment, barrel, bulk store, and bottle here — and do it all with state-of-the
-art equipment. The Ranch Winery offers everything you need, so you can focus
on making fine wine. We also offer wine making facilities that accommodates
smaller lots for the boutique winery.
Cheers!
Gretch
Kelly Allyn & Kathrine Fabver
Guests included 3rd year Wine &
Viticulture student at Cal Poly:
Gretchen A. Brakesman
Sales & Marketing Manager
IGGPRA Page 18
IGGPRA Page 7
Change in email & phone:
Kobra Vineyard
Ken & Doris Bray1
1770 Cenegal Rd.
Paradise Valley
Atascadero, CA 94322
805-459-6075
[email protected]
WELCOME
NEW MEMBERS
GROWERS
Gill Cellars LLC
Michael L Gills
4125 Peachy Canyon Rd
Paso Robles 9344
[email protected]
805-239-2027
ASSOCIATES
Gold:
Pike Vineyard
Rodney M. Stine
4095 Hampton Lane
PR CA 93446
h: 805 238 7876
c: 916 204 0459
rodney@osha
The Ranch Winery
Gretchen Brakesman & Raymond
Willmers
105 Zinfandel Lane
St. Helena, CA 94574
707-963-4520
F: 707-963-4521
[email protected]
www.ranchwinery.com
O'Hearn Vineyard
Patrick & Sarah O'Hearn
1025 Via Paloma
PR 93446-5428
h 805 238-2878
c: 408 455-2805
[email protected]
Silver:
INFACO USA INC.
Dan Bess
2356 Research Drive
Livermore CA 94550
925-391-0796
[email protected]
www.infaco-usa.com
Carr Vineyard
Gilman W. Carr
1250 Buckbrush Drive
Arroyo Grande, CA 93420
h: 805 473-1238
c: 805 459-3919
[email protected]
Upgrade from Friends:
Buy California Wines Direct (BCWD)
Barry Ross
[email protected]
www.Pasorobleswineauction.com
Returning Grower Member:
Seven Quail vineyards
David Brucker
P.O. Box 1570
Paso Robles CA. 93447
805-712-8764
CHANGE GROWER to ASSOCIATE SILVER:
Reddy V. Reddy
Part 3: Modern Chinese wine consumption (continued from page 16).
4. Most of the wine produced currently in China is not of good quality. So they have allowed better quality bulk wine from other countries. Wines with as little as 10% Chinese origin wine can be labelled as Made in China, which is required for selling through
State controlled distribution channels.
5. Chinese already bought wineries in Napa, Paso Robles, Bordeaux and Australia to gather modern knowhow and also a direct source for bulk wine.
6. Mega distributors like Wal-Mart, Carrefour and COFCO are heavily influenced to stock
and sell Made in China wine, further locking out foreign wines in the major distribution
channels.
Conclusion. Millions of Chinese customers with high disposable income are increasingly
demanding high quality wine. Paso Robles wine industry has big opportunity to sell profitably
in China now. We have to be in China and work towards levelling the field for duties and
distribution channels.
China Events Update
Next major Wine Show, May 7-9, 2013 Shanghai, China
I am planning to attend the SIAL Show in Shanghai. I recommend the following schedule for
those who are interested in visiting China for business, pleasure and world class shopping.
In Beijing and Shanghai the 2nd language is English. Travel by extensive, clean, efficient and
cheap subway for around US 50 cents per trip.
US is #1 exporter of food to China. US Wine exports negligible!
Round trip airfare from $1,000 LA/SFO to Beijing. Travel to Shanghai by bullet train. Optional side trip to Xian, Terra Cotta Warriors. New hotels with clean double rooms with
high speed internet from $50 per night. World class shopping according to your budget all
over Beijing and Shanghai. We get most products made in China.
May 4-6 Beijing Work: Visit mega markets for wine: Wal-Mart, Carrefour, COFCO etc.,
wine bistros, wineries, distributors and USDA Beijing.
May 7-9, Shanghai Work: SIAL Exhibits (free entrance for Paso Wine Country visitors),
wine bistros, meet wine distributors, Chinese customers, International wine merchants,
USDA Shanghai.
May 10-12, Shanghai Fun: Shopping, Bund, Padang, World expo .
May 13-15, Beijing Fun: Shopping, Great Wall, Tiananmen Square, Forbidden City, Temple of Heaven, Zoo, Olympic Stadium, Confucius etc.
Name Correction in membership:
Change: Briarwood Vineyards, Mike Pugh to
Ben Epstein
The Great Wall, Olympic Stadium and Terra Cotta Warriors in Xian.
with China is being published in 6 Parts in IGGPRA Newsletter over the next year.
(continued page 18).
IGGPRA Page 8
IGGPRA Page 17
Part 3: Modern Chinese wine consumption.
Chinese wine consumption is booming powered by 300 million middle class consumers with
high disposable income and sophisticated wine palette. House ownership among middle
class consumers is very low. They splurge on luxury items where fine wine is attracting
increasing attention. The following comparison of wine shows in China and US reflects the
booming interest in wine.
Comparison:
Attendance
Exhibits
International Wine
Exhibit Halls
SIAL-Shanghai
46,000
2,200+
40+
7
UNIFIED-Sacramento, CA
12,000
650
None
1
The state sponsored capitalism in China takes full advantage to catch up with wine production as well as wine consumption. The rapid developments in wine production and consumption in China open up profitable opportunities for Paso Robles wine industry. Here is
current status.
China has land, manpower and knowhow to produce world class wines. Xiniang province in Western China (equal to two times the size of Texas) has been producing
wines since 3,000 BC.
9,000-years old wine pottery jar
1.
2.
3.
Snake and Dragon red wine, aka Cabernet Gernischet
In 2004, archaeochemist Patrick E. McGovern of the University of Pennsylvania Museum
of Archaeology and Anthropology found residue of wine that was 9,000-years old in
pottery jars from the Neolithic village of Jiahu, in Henan province, Northern China.
Chinese wines took the top four spots, including the #1 spot (Sound familiar – Chinese
at Olympics!) in the Ningxia (Chinese wine province) vs Bordeaux Challenge held recently in Beijing. The event featured ten wines — five from Ningxia and five from Bordeaux. They were blind-tasted by ten judges — five from China and five from France.
(see pictures above).
Chinese have high import duties on wine to protect and promote Chinese wine producers. Wine industry also produces jobs which is very important for China. The duties
are not uniform for all trading partners. For example, Argentina has low duties while
US has high 48% duty for wine. China is #1 importer of food items from US but the
wine sales to China is almost negligible. We have an opportunity to change the duty for
wine by working with US Departments of State, Agriculture and Commerce.
(continued page 17).
IGGPRA Page 16
AA Message from IGGPRA Membership Chair
A BIG Thank You to Herman Salazer—going to miss you at the
board meetings but we know you’ll still be pitching in where
needed!
And a BIG welcome to Glen Bills, our new Membership
Committee Chair!
Prudential Hallmark Realty
Glen Bills
66254 Trailblazer Ln
Paso Robles 93446
gbills48gmail.com
www.glensellsrealestate.com
805-237-9993
WELCOME
NEW MEMBERS
Bronze:
Marshall P. Wilkinson
Patton-Wilkinson Properties
17842 Mitchell North, Suite 100
Irvine, CA 92614
949-474-7004
c: 949-887-9905
f: 949-474-7664
[email protected]
Oak View Properties & Commercial
Finance Consultants
Scott & Melody Mathews
915 Lincoln Ave
Templeton CA 93465
805-439-1150
[email protected]
Felten Cellars
Stephen A Felten
2219 Arciero Ct
Paso Robles, CA 93446
c & w: 805-712-1082
f & h: 805-238-3572
[email protected]
www.feltencellars.com
DeBellis Cellars & LeGarage Wines
Mike & Johna DeBellis
305 - 19th Street
Paso Robles, CA 93446
805-239-1724
805-423-7783
c: 805-610-2693
[email protected]
Change: "Miller Chemical" to "Steve Lucich"
FRIENDS
Bruce & Barbara Van Dyke
202 Blossom Ct.
Paso Robles 93446
[email protected]
805-238-0536
Marty & Frances Toussant
820 Walnut DR.
Paso Robles CA 93446
802-237-1996
[email protected]
IGGPRA Page 9
Meet our
Board of Directors
Joe Irick
Vendor/Supplier Relations
Judy Andersen
Secretary
Tom Hinkle
President
IGGPRA Members Receive Discounts to Central
Coast WINE & VITICULTURE Symposium!
March 19-20, 2013
Mike Collins
Historian
Bob Farnarow
Treasurer
Lowell Zelinski
Seminars
Glenn Bills
Membership, Website
Date: March 19-20
Time: 8 am - 6 pm (see website for full schedule)
Location: Paso Robles Event Center (2198 Riverside Ave; Paso Robles, CA 93446)
Virge PerelliPerelli-Minetti
Advisory Committee
Elizabeth Thorp
Social Director
Ken Bray
ViceVice-President
The Central Coast WINE & VITICULTURE Symposium &
Tradeshow is the largest symposium and tradeshow on the
Central Coast presented by WINE BUSINESS MONTHLY and Precision Ag Consulting.
The two-day event will be held at the Paso Robles Event Center in Paso Robles, Calif., and provides a forum for the wine community to learn, network and see the latest
technology. The wine community is invited to join WiVi.
Geoff Barr
Seminars
Richard Sauret
President Emeritus
Sharen Bloechl
Newsletter Editor
IGGPRA Page 10
IGGPRA Member $50 Discount - Register by February 25, 2013!
Use the customized code: IGGPRA
You will save $50 on a two-day pass on the seminar portion of the show. Hurry! Code
expires 2/25/13.
Walk the Tradeshow Floor for FREE!
Sign-up to walk the tradeshow floor for free until March 5 or $25 per person after
March 5.
These are the deepest discounts offered to WiVi attendees.
Register at: http://www.wivicentralcoast.com/catalog/attendees
Key WiVi Facts:
-WiVi is the largest Central Coast focused tradeshow and symposium
-WiVi Symposium will cover issues specific to the Central Coast focused on viticulture,
winemaking and the wine business
-WiVi Tradeshow is sold out with over 150 exhibitors
-Expected attendance is 400 guests
For a complete schedule and to register go to www.wivicentralcoast.com or
call 888-974-WiVI (9484).
A&R Company
Public Relations,
IGGPRA Page 15
Lowell’s Corner
Paso Robles 2013
Go Fetch the Water
As I am writing this column it is the 6th of March and current rainfall totals for
Paso Robles (airport) stand at 4.1 inches for the 2012-13 winter season.
Though we are all hoping for a miracle March – it is not likely to happens. It is
not to say they haven’t happened before. Just as recently as 2011 with received 5.29 inches of rain in March and believe it or not in the winter of 199495 we received 12.31 inches of rain in March. There also have been years that
March has seen zero rainfall. On average Paso receives 2.32 inches of rain
which would bring this winter total to 6.4 inches. This is not the lowest ever
received, but is would be the second lowest since the winter of 1942-43.
Low rainfall years are not completely without good news. Weed control and
mowing expenses are reduced, and the sparse amount of growth of cover
crops or weeds between the rows can limit frost injury.
I do believe that the downsides out way the upsides. In years when the rainfall
is less than about 12 inches, salts and boron will accumulate in the rootzone. I
am also of the belief that no amount of winter irrigation through a drip system
can adequately leach the salts and boron, but that is not to say that winter
irrigation is not beneficial. If you happen to have overhead sprinklers (such as
for frost control) these can be very beneficial in leaching salt and boron. Keep
in mind that the amount of sprinkler water needed is related to the soil water content prior to beginning the sprinkler irrigation, but something around 8
inches or 48 hours (more or less) would be required if the soil was fairly dry.
In a previous column I indicated the combination of specific rootstocks, dry
soils and very cold weather (<20 F) can have a detrimental effect on shoot
development. I noticed this most strongly on vines growing on 101-14 and the
scion varietal did not seem matter. Although I don’t have any direct comparisons between dry versus well water soils, it did appear that the detrimental
effect was less if the block had recently been irrigated. This was true even if
the water was applied through a drip system.
My general rule of thumb about winter irrigations is that if less than 2 inches
of rain occurs in any winter month (December thru April) than I will generally
applied 12 hours (12 gallons) of water sometime near the end of the month.
So – If you haven’t watered yet this winter it is time to “Go Fetch the Water”
IGGPRA Page 14
IGGPRA Page 11
Scott & Melody Mathews
We have been on the central coast all of our lives and have lived in the North
County for the last 9 years. We have two daughters 10 and 6 and have a small
piece of property in Templeton. We are avid Home Winemakers and have a few
vines on our property in Templeton. We support grape growers and local winerys every chance we get, and not just in the tasting room. Ha Ha We are happy
to be a part of IGGPRA.
Scott has been in Banking for the last 15 years with the majority of that in commercial banking and having seen banking changing from being small and community oriented to being large impersonal and not supportive of the community by
way of loans and services for the small business person. Having held a R/E Brokers License for the last five years and selling and listing properties on a part time
basis. I decided the way to move forward was to go full time and add Commercial Finance Consulting/Brokering to my business. Banks have tightened up lending
criteria and small banks are disappearing, making it difficult for the small Vineyards
and Winerys to get the capital they need. There are lenders all over the country
and just because banks have tightened up does not mean loans are not available. Thats what Oak View Properties & Commercial Finance Consultants is all
about, helping the small business person, farmer, or investor succeed and prosper. Wether its buying, selling or financing we are here to help.
The link to my website is: www.oakviewproperties.net
OVP: Oak View Properties & Commercial Finance Consultant
Scott Mathews Broker / Owner
DRE #01807174
ph: 805-878-3023
fax: 805-434-1150
[email protected]
It is with great sadness to inform you of the following news, Jim
Judd passed away on January 20th at his J&J Cellars Ranch/
Winery in San Miguel, California. He is at peace, having died of
natural causes. A Memorial Celebration will be held in the
spring; details for which will be forthcoming from his family.
Condolences to Janis, Julie and James may be sent directly to
Janis at their Danville home:
Janis Judd
3284 Blackhawk Meadow Drive
Danville, CA. 94506
Jim loved the winery because of the wonderful people it brought to it's doors, he was
ever so grateful to our customers for their business and wanted to show his appreciation
by providing a beautiful place to come to, relax, enjoy and have some fun with great wine,
music and food. We will all miss him but know he would want us to continue doing what
we do, for you. The J & J Cellars Staff
IGGPRA Page 12
Poalillo (continued from page 1).
Their first vintage was a Zinfandel released in
1992 that won a Gold Medal at the Orange
County Fair Wine Competition and was named
"Best in Class" for all red wines entered. Poalillo
Vineyards and Winery is family-owned and operated with a focus on making premium handcrafted wines. In 2010 the wine operation and tasting
room was recently relocated to 7970 Vineyard
Drive, the home of Susan and David Garretson who are Charles
and Joyce's daughter and son-in-law. The tasting room facility was
built so people could enjoy fabulous wine, food and music in a stunning country setting. The tasting room was finished with over 100 year old heart redwood and tin
from a barn that stood on the property until it became victim
to the wind of a bad winter storm in 2007. The materials were
cleaned and stored properly for its eventual use in the new
facility. An important feature of the tasting room/patio is the
covered outdoor stage, where you will often find music being
played by owner David Garretson or by random accomplished
musicians The Original "LOVERS", Joyce and Charlie Poalillo started Poalillo Vineyards
Tasting Room and Winery in 1994, 21 years after moving here from L.A. to grow
grapes and make wine. Their humble tasting bar located in their barn on Willow
Creek Rd. had almost a cult following with people often chanting "Charlie, Charlie we
need more Charlie" Joyce was famous for her Tomato Pesto and her legendary Tapenade and don't forget the "Zin Dogs" on Zinfandel weekend! In 2010 Poalillo moved
to the Vineyard Drive address. Susan’s husband Dave purchased the equipment, wine
in bottles, wine in barrels and all the trimmings. IIn Charlie still assists David with
winemaking and the family continues the tradition of making handcrafted premium
wines presented in a warm and friendly environment. Poalillo Vineyards is a genuine
family winemaking operation where the owners and
winemaker often man the tasting room. ave has been
learning at Charlie’s side. Charlie still consults and
things are really going great, they have added some
blends, lots of entertainment and great food to their
daily operation. Join them for fine wine, fun, food, music
and some great stories. Cheers !!!!
To Charlie & Joyce! It’s been a
fun ride knowing you, bottling wine, sharing food & wine and experiencing life! Sharen Rund Bloechl
Poalillo Vineyards
7970 Vineyard Drive
Paso Robles, CA 93446
805.238.0621
[email protected]
Charlie and Joyce making wine
during 1967 Summer of Love
IGGPRA Page 13