Opdragsgivers præsentation_ 60121

Baggrund
Visionsgruppen tror på at vækst for Nordals skal ske indenfor Turisme, – og at vi skal
fokusere på Nordals som en Natur- og oplevelsespark.
Visionsgruppen fik, via SET, 6oo.ooo,- dk.kr, til at undersøge om denne vision,
overhovedet har gang på jord.
Denne rapport viser at der er et marked for et ferieresort, samt hvilke
samfundsøkonomiske konsekvenser et ferieresort vil have.
AECOM Markedsundersøgelse og anbefalinger
Resort sammensætning:
• Hotel
o Resort hotel integreret med vandpark (200 nøgler)
o Boutique hotel i tilknytning til marina (40 nøgler)
• Ferieboliger (400 nøgler)
o 2 & 3 værelseslejligheder
o 3-4 værelses huse
o 3-5 værelses villaer
• Campingplads
o ”Glamping” (20 nøgler)
o Traditionel (200 nøgler)
• Vandpark
o 5.000-9.000 m2
o Indendørs og udendørs
• Marina
o 100 pladser
o Op til 25 meter men hovedvægt på pladser under 15 meter
• Retail og restaurant faciliteter i tilknytning til resorthotel og Marina
WIA & EIA
•
Analysen understøtter en samlet investering i etablering af resortet på mellem 1,1
– 1,3 mia. kr.
•
Analysen peger på følgende værdier for samfundet:
– 360 permanente nye resort-jobs i fase 1
– 606 permanente nye resort-jobs i fase 2
– Fase 1: 136 mio. kr. ny årlig værditilførsel til lokalsamfundet
(heraf 34 mio. kr. årligt udenfor resortet)
– Fase 2: 409 mio. kr. ny årligt værditilførsel til lokalsamfundet
(heraf 112 mio. kr. årligt udenfor resortet)
Timing af anbefaling
•
fase 0:
– Første feriehussalg
Første aktivitetsområder
•
fase 1:
– Waterpark, resort-hotel (200), glamping (20),
•
fase 2:
– Marina, Marina hotel (40), Camping (200)
Salg af feriehuse
•
•
Over 5 år sælges 400 feriehuse
Bredt prisniveau:
– Fra: 950.000
– Til: 3.500.000
•
•
Det anbefales ikke at udlejning er et krav til ejer!
Der sælges huse for 1,1 mia. (gns. 2,8 mio. per hus)
Overvejelse:
• Vi forventer at kunne basere business casen på individuelt salg af feriehuse
Resort Hotel
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•
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4-års periode fra ”start” til ”stabil drift” (=forsigtigt)
Belægningsprocent 50% (stigende til 70%)
Daglig værelses-rate kr. 600,(stigende til kr. 750,- efter 4 år)
•
Overskudsgrad på 28% efter 4 års drift
Overvejelse:
• Skal der overhovedet være et hotel ?
Vandoplevelse
•
•
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Lead ticket price: kr. 150,- (incl. moms)
Yield 65% for guests
Yield 40% for on-site guests
Årligt besøg:
– Ved åbning : 252.000
– Efter fase 2 : 560.000
Driftsøkonomien i water park forventes at gå i nul+
(men værdien for resten af resortet er enorm)
Overvejelse:
• Vigtig indholdsdel i resortet!
Camping
•
•
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3 års-periode fra ”start” til ”stabil drift”
Belægningsprocent 28% (stigende til 33%)
Plads-pris kr. 260,- (stigende til 300 kr.)
Overskudsgrad på 50% efter 3 års drift
Glamping
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3-års periode fra ”start” til ”stabil drift”
Belægningsprocent 36%
Pladspris kr. 1.250 incl. moms
Overskudsgrad på 50% efter 3 års drift
Overvejelse:
• Vigtig for profilen for resortet!
Marina / Marinamiljø
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4-års periode fra ”start” til ”stabil drift”
Årlig pladspris: 6.000 kr. (stigende til 7.500 kr.)
Daglig pladspris: 125 kr. (stigende til 140 kr.)
Årlig dry-stack-pris: 3.500 kr (stigende til 5.000 kr.)
Årlig service-pris: 9.200 kr.
Overskudsgrad på 35% efter 4 års drift
Overvejelse:
• En egentlig marina (med anløb) eller blot et attraktivt marina-miljø med faciliteter i
vandkanten?
Marina-hotel / Boutique-hotel
•
•
•
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3-års periode fra ”start” til ”stabil drift”
Belægningsprocent 65% (stigende til 75%)
Daglig værelses-rate kr. 850,- (stigende til 950,- efter 3 år)
Overskudsgrad på 25% efter 4 års drift
Next step
Market study
Warranted
investment
Masterplan
Engineering /
costing
Feasibility /
appraisal
Design/build
phase 1
Pre
operation /
off plan sales
Operation
2018
Organisation
Sønderborg
municipality
Vision group
for Nordals
Vision Group
exec. committee
Working group
Masterplanner
The working group reports to the executive committe of
the Vision Group.
The working group delivers all results and findings to the
Vision Group (through the executive committee).
The task is committed and funded by Sønderborg
Municipality, who will also act as the formal legal entity in
all transactions and agreements of purchases of
consultancy as specified by the working group.
The working group
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•
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Torben Kylling Petersen, Universe Science Park
Bent Larsen, Larsen yacht-charter
Peter Mølgaard, Sønderborg Kommune
Erik Witte, Sydbank Nordborg
Marie Grove Ingildsen, Sønderborg Kommune
Project definition
Geography:
• The masterplan will encompas the area laid out in the municipal
planning strategi from Universe to the east coast of Als Island.
Integration
with the local
community
Environment
and technics
Theme and
architecture
Geography
Business
Content and
operations
Business model:
• The masterplan basis will be the investment appraisal by AECOM
estimating a total investment of 1,3 mia. kr.
• The masterplan will be based on a business model of sale of
individual holiday homes to private holding with subsequent
coordinated letting through resort operator.
Project definition
Integration
with the local
community
Environment
and technics
Theme and
architecture
Geography
Business
Content and
operations
Resort content and operations:
The masterplan will contain:
• Holiday homes intended for sale to private holding
• Camping- og Glamping
• Open activity areas and outdoor facilities for recreational purposes
• Waterpark (indoor / outdoor activities)
• Marina environment at the coast containing:
• Boutique style hotel
• Retail-, restaurant-, recreational- and activity facilities
The masterplanen will explore scenarios with/without berths and
resort access from the water side.
The masterplanen must lay out 2 hotel scenarios:
1. Including an integrated waterpark-hotel
2. Excluding an integrated waterpark-hotel (i.e. waterpark only)
Project definition
Integration
with the local
community
Environment
and technics
Theme and
architecture
Geography
Business
Content and
operations
Theme and architecture:
• The masterplanen will describe a modern holiday resort of high
quality with a focus on attractive and unique integration with the
nature of Northern Als.
• The primary target group will be families with children seeking
modern nature experiences and/or active outdoor holiday
experiences in modern settings.
Environment and technics:
• The masterplanen will respect existing planning regualtions and
constraints on the laid out area.
• The masterplanen will, however, assume a dispensation to build
within the existing coastal protection zone.
• The masterplan will focus om implementing technological
solutions that strengthen the sustainability of the resort both in
fact and in appearance.
Project definition
Integration
with the local
community
Environment
and technics
Theme and
architecture
Integration with the local community:
The masterplan will assume that the guests shall leave the resort
during their stay to explore and seek activity in the local community
area (Nordborg and Sønderborg).
Geography
Business
Content and
operations
We shall not be bound by the traditional notion to sustain guests
within the confines of the resort for the longest possible time. The
very basis for this resort is its ability to attract new tourists to the area
and to create and facilitate new economic growth in the local
community.
4 vigtige kriterier
•Proposed resort content
components
•Resort theming, concept and
profile
•Resort appeal to market
•Integration into landscape
and nature
•Reasonable investor project
risk profile
•Acceptable return prospects
Attractive
Feasable
•Adaptation of resort to site
and landscape
•Implementation of
sustainability and
conservation of ressource
(fit to project zero vision)
•A project fit to community
growth vision
•Doable on the site proposed
•High prospects of realisation
Sensible
Achievable
• Her vil jeg rigtig gerne have et oversigtsbillede
af hele nordals – ca fra Guderup og nord på