California Lottery Social Responsibility Report 2009/2010

Transcription

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C a li fo r n ia Lot te ry So cia l R e s p o n s i b i lit y R e p o rt 20 0 9/201 0
Contents
Director’s Review.. . . . . . . . . . . . . . . . . . . . 2
Education. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Consumer Protection.. . . . . . . . . . . . . . . . 6
Local Business.. . . . . . . . . . . . . . . . . . . . . . . . 8
Environment.. . . . . . . . . . . . . . . . . . . . . . . . . 10
Our People. . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Engaging Stakeholders.. . . . . . . . . . . . . 14
Where the Money Goes. . . . . . . . . . . . . 18
Our Pledge. . . . . . . . . . . . . . . . . . . . . . . . . . 20
How We Work.. . . . . . . . . . . . . . . . . . . . . . . 22
State Run Sales Agency.. . . . . . . . . . . 24
Corporate Social Responsibility
This report shares our strong commitment to being a good
and educators. We expect to do that by maintaining
corporate citizen. In fact, it is now a top priority for our
close communication with these individuals and groups,
entire organization. But what does CSR mean to us?
which we call stakeholders.
For us, it is a pledge to lead in consumer protection,
We have put together a detailed plan of how we
minimize our impact on the environment and support
expect to maintain and improve our relationships
local communities by going beyond our legally required
with our key stakeholders.
mandate of earning money for education.
In addition, it is an unwavering commitment to responsible play. The lottery is entertainment. Players should
never spend more than their entertainment budgets allow
CSR is not a static set of pledges, but a
dynamic commitment.
To make sure we stay on top of changing circumstances,
on our products. We are committed to funding counseling
we have established a CSR steering committee that will
services for problem gamblers.
put together strategies to ensure that we operate in a
But it also means that we are committed to maintain-
responsible manner. This committee, which is chaired by
ing and building trust between our organization and
the Director and composed of key senior staff members,
the many groups and individuals that we deal with and
will also develop targets for measuring our progress and
affect, including players, retailers, vendors, legislators
take responsibility for meeting these targets.
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C ali fo r n ia Lot te ry So cial R e s p o n s i b i lit y R e p o rt 20 09/201 0
D i r ec to r ’ s R e v i e w
Celebrating our
past, while creating
a bright future
It’s an exciting time at the California Lottery. We’re
From the day we sold our first ticket in 1985, the
reflecting on our past successes, while planning for
Lottery has operated in a responsible way, making us
an even better future.
a leader in integrity and consumer protection and
This year we celebrate our 25th anniversary of earning
money for schools, creating millionaires, supporting retail-
Until this year, the Lottery had never developed
ers in their local communities and providing entertaining
formal policies in this critical area and had never made
products to millions of California residents.
it clear that being a responsible corporate citizen is a
But we also are busy planning. All of our employees are
working hard on a business plan aimed at improving our
top priority.
For those of us at the Lottery, corporate social respon-
business practices and products and creating a new cul-
sibility, or CSR, means that we go far beyond what the
ture that puts rigorous economic analysis at the top of our
law requires as we carry out our responsibility to sell
decision-making process. Further, we are implementing
products to earn money for education.
a new law that allows us to pay out more money in prizes
As an organization, we are committed to leading the
to our players, create more winners and generate more
nation in consumer protection, supporting and enhanc-
money for education for years to come.
ing our local communities and minimizing our impact on
The Lottery is also placing a new emphasis on corporate
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supporting schools.
the environment. We are also dedicated to promoting
social responsibility, which is why I am so pleased to intro-
responsible gaming by urging players not to spend more
duce this report. This is our first CSR report and it outlines
money than they should on our products and by support-
the concrete actions we are taking to continue to be the
ing counseling services for those who have developed
best organization we can be.
gambling problems.
C a li fo r n ia Lot tery C S R R ep o rt 2 0 0 9/2 01 0
Furthermore, we are committed to carrying out our
daily activities in a way that emphasizes integrity and
communication with all the groups the Lottery affects,
We are committed to
enhancing education
and supporting local
communities.
from players to retailers to legislators and educators.
Our commitment to corporate responsibility
can be seen every day of the year…
We can see it in the smile of 14-year-old Anvita Mishra.
Anvita is an eighth-grader from Roseville who likes
swimming, science and reading and won the regional
The California Lottery’s foundation is built on our
Sacramento Spelling Bee earlier this year. Thanks to the
commitment to corporate social responsibility. One
Lottery, Anvita and a parent—and 12 other champion
of our most important priorities is maintaining our
spellers and parents Statewide —were able to attend the
players’ trust through responsible play and integrity.
national Spelling Bee in Washington, D.C., to compete
with the nation’s best.
The Lottery is a unique business that employs more
than 600 people at 10 offices throughout California,
We can see it in retailers throughout the state that are
including the headquarters in Sacramento. More than
prospering in part because of the commissions they make
half the Lottery’s work force is devoted to sales and
from selling Lottery products. During its 25-year history,
marketing. This Lottery division develops, distributes
the Lottery has paid out nearly $4 billion in commissions
and promotes more than 40 Scratchers games each year
that boost the bottom lines of 21,000 retail stores from
and they provide regular service to 21,000 retailers.
Calexico in the South to Yreka in the North and every community in between.
We can also see it every time a retailer or player recycles
Other Lottery divisions include Security and Law
Enforcement, Finance, Human Resources, Information
Technology Services Division, Executive, Operations and
Lottery paper products, including Scratchers tickets, in
Corporate Communications. All these divisions support
response to the Lottery’s campaign to minimize its impact
the Lottery’s goal of generating money for education,
on our environment.
while also ensuring the integrity of the Lottery by pro-
These are just a few examples of the ways that the
moting responsible play.
California Lottery is committed to socially responsible
We are committed to enhancing education for public
behavior. The rest of the report explains in further detail
schools, supporting local communities, leading the way in
our programs and policies in this vital area.
consumer protection, preserving the environment for the
We already go beyond our legally required mandate to
next generation, and always taking care of our people.
help schools, educators and students to boost the economies of local communities and to lead the way in consumer
protection. In the future we plan to do even more.
Joan M. Borucki | Lottery Director
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Ed u c at i o n
Going beyond
our mandate in
support of teachers
and students
The Lottery exists for just one purpose: to provide supple-
The law requires the Lottery to earn money for educa-
mental funding for schools. Everything else flows from
tion, but doing the minimum isn’t enough for us. Senior
that. Our mission motivates us to sell fun and entertaining
Lottery officials decided several years ago to go beyond
products, to improve our business practices and to work
our legally required mandate and to spend our funds on
closely with retailers and players.
programs that help inspire educators and students to
For the past 10 years, the Lottery is proud to have con-
achieve as much as they can.
tributed more than $1 billion a year to public schools and
while others pay for special field trips, band instruments,
Teachers of the Year
and Distinguished Schools
innovative courses and even special supplies like a set of
For years the Lottery has been a sponsor of two inspiring
novels that supplement junior high English classes.
and important statewide programs that honor the best
colleges. Some of these funds go to pay teachers’ salaries,
educators in the state: the Teachers of the Year program
and the Distinguished Schools program.
The Lottery has teamed up with State Superintendent of
Public Instruction Jack O’Connell to provide recognition
for the teachers and administrators who are judged to be
the best in the state each year. These teachers of the year
are chosen after a rigorous and highly competitive nomination process.
Distinguished Schools must also meet a variety of
eligibility criteria, including designated federal and state
accountability measures. These schools must demonstrate
that they have implemented innovative programs that help
teach the next generation of students, and they have to be
willing to share these programs with other schools.
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For the last 10 years,
the California Lottery
has given $1 billion to
schools every year.
The Lottery also uses its administrative funds
to sponsor other effective education programs:
ÎÎ BeMoneySmartUSA
— The Lottery sponsored
175 teens to participate in Teen BeMoneySmart
Workshops offered by the BeMoneySmartUSA.
These one-day workshops teach students how
to be financially savvy by offering a variety of
hands-on-activities.
ÎÎ Newspaper in Education
— Provides newspapers
to schools.
The Lottery’s commitment to honoring educators
ÎÎ Chronicle in Education —
Provides information
continues throughout the year. We have established
to develop four educational pieces in the San
a program to honor these outstanding professionals.
Francisco Chronicle newspaper, which is mailed
Each year we invite these top teachers to be our guests
at professional baseball games held throughout the state.
The teachers and administrators watch the game and walk
on the field. Meanwhile, the giant stadium scoreboard lets
the thousands of fans know that the team is sponsoring an
“Honor Education Night.”
For so many of these teachers and administrators the
event is truly a night to remember.
to 5,000 teachers.
ÎÎ Register in Education — This is a program that uses
newspapers to teach students a variety of subjects,
including science and world politics.
ÎÎ California Life — The Lottery sponsors an upbeat
magazine-style television show that highlights the
many wonderful things working well in the state’s pub-
Our extra commitment extends to students as well.
lic school system, whether it’s a highly accomplished
This year, the Lottery sent 13 spelling bee champions and
student band that travels all over the world, or dedi-
a parent to the national spelling bee held each year in
cated teachers who work all year around to help their
Washington, D.C. These are people like Anvita Mishra,
students learn. These stories offer hope, entertain-
a Sacramento-area spelling bee champion.
ment and a lot of inspiration.
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C o n s u m e r Pr ot ec t i o n
Leading the way in
Consumer Protection
Education isn’t the only area where the Lottery goes
Consumer protection is critical to our success as a
beyond what the law requires. Lottery employees also take
Lottery. Players must trust our games and our representa-
pride in having one of the largest and most sophisticated
tives across the state, or they won’t play and the Lottery
law enforcement operations of any state or provincial
will not earn as much money as it can for our public
lottery in North America and one of the most effective
schools and colleges.
consumer protection programs in the nation.
Our program has attracted national publicity. Peace
The Lottery’s Law Enforcement Division is in charge
officers from the California Lottery travel throughout the
of making sure that all of our games are handled with the
nation to train other lotteries about our effective retailer
utmost integrity. They have numerous procedures and pro-
compliance program.
tocols to ensure fairness. In addition, independent auditors
This program, which has been featured twice on
look at all of our games, including our Scratchers tickets,
Dateline NBC, a well known national television show,
to make sure they are conducted in a fair manner.
lets retailers know that they have to treat customers
fairly. Undercover agents posing as customers ask retailers and their clerks about a ticket that they know is a
winner. The overwhelming majority of retailers and their
employees treat these agents and all of their customers
in an honest and fair way. Most are extremely helpful
to their customers.
A few retail employees, however, are not honest.
Lottery investigators work with other law enforcement
agencies to build cases against these employees, and
they are prosecuted by local district attorney’s offices.
In addition, these arrests get so much coverage in the
media that other retail owners and their employees get
the word quickly that the Lottery is watching out for
its customers.
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21,000 Retailers
distribute consumer
protection information.
Empowering and Protecting Consumers
The Lottery works hard to empower consumers to protect
provide critical financial support for counseling programs and
themselves. We publish consumer protection brochures
hotlines that are set up to aid those with gambling problems.
that go to all 21,000 retailers. Further, we consistently remind
During the past year, Lottery investigators have played a
players that the best way to protect themselves from theft
key role in prosecuting embezzlers, shutting down an illegal
or fraud is very simple: sign the back of the ticket. In addi-
lottery scheme and helping stop fraudulent schemes that
tion, the Lottery provides Check-a-Ticket devices at retail
use the promise of lottery winnings to entice people to
locations to give players the ability to verify their own win-
give these fraudsters their money.
ning tickets. In-store electronic signs and other devices are
used to help keep consumers informed.
The Lottery also helps local law enforcement agencies
In addition to our retailer compliance program, investigators work closely with local law enforcement officials
throughout the state to investigate any illegal operations
protect the public though partnerships with our many
associated with the Lottery, including embezzlement or
retailers statewide. It does this by allowing messages
illegal informal lotteries.
about missing children to go out on electronic point of sale
screens that are located in nearly every retailer that sells
Lottery products.
We believe our commitment to consumer protection
also requires us to protect the vulnerable. We continually
remind customers not to spend more money than their entertainment budget allows through public service announcements that run statewide throughout the year. Further, we
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Lo c a l B u s i n e ss
Boosting local business
At the same time we are earning money for schools by
selling entertaining products, we are also contributing
to the economic well-being of thousands of communities
across our state.
Retailer Commissions & Bonuses
During its 25 years in operation, the
Lottery has paid out nearly $4 billion
in commissions and bonuses to stores
in every part of our diverse state, from
large chains like CVS to small momand-pop stores. These commissions
help stores employ thousands of people.
In addition, many of our 21,000 retailers
contribute to their communities by making charitable donations.
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Retailers have
reported increased
sales because of
their makeover.
Retailer Makeover
As part of our effort to improve our business practices
and make the Lottery more efficient, we have launched
a new program designed to help our local retailers do a
better job of marketing and showcasing lottery merchandise. The new program is called “Retailer Makeover.”
Lottery district offices select a retailer with a positive attitude toward Lottery products, but with a need
for improvement, especially as it relates to increasing
the Lottery’s brand image in the retail environment.
A team of Lottery employees and contractors then
goes into the selected store and gives that store a makeover, helping the retailer to spruce up their display area.
Sometimes the help can be something as simple as a
shiny new countertop.
So far all of the owners of the nine stores selected for
“Retailer Makeover” have been very grateful. The retailer
selected as the “Makeover of the Year” had a nearly 17%
increase in sales following their makeover.
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Environment
The Lottery does its
part every day to
minimize its environmental impact.
Preserving the environment
for the next generation
Our commitment to minimize our impact on the environ-
Another way we demonstrate our concern for the envi-
ment has a lot in common with our core mission of earning
ronment is by operating an aggressive recycling program
money for public schools and colleges. Both show our
that calls on employees to recycle as much material as
dedication to helping the next generation.
possible and by calling on our customers to recycle our
One way we put our ideals into action is by requiring
that our vendors print 100% of our tickets on recyclable paper.
Scratchers tickets.
Our California Replay program allows
players to register Scratchers tickets
online for a second chance at winning
great prizes. As a result, customers can
reuse and recycle their tickets rather
than throw them away.
In the future, our impact on the environment will be
even less than it is today. Next year we plan to open a new
headquarters building that will reduce our use of water,
electricity and CO2 emissions. The building’s many environmentally-friendly features will allow it to be certified
as a LEED Gold (Leadership in Energy and Environmental
Design) building.
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The 2009/2010
CA Lottery Baseline Usage:
ÎÎ 100%
of Scratchers are recyclable
ÎÎ 100%
of all paper stock comes from
SFI/FSC certified companies
ÎÎ 321 tons of Scratchers tickets were
shredded and recycled
ÎÎ 175.50 yards of recycled content has
been picked up
ÎÎ 62% of Lottery supplies are from
recycled content
ÎÎ 190,595 gallons of fuel used
ÎÎ 2.7 million kilowatts of gas consumed
ÎÎ 9,749 therms of electricity used
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O u r p eo p l e
Taking care of
our people
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89% of Lottery
employees reported
that the work they
do is very important
to their office.
People come first at the Lottery. Without a dedicated, trained
and talented workforce, the Lottery couldn’t meet its mission
of helping schools.
We find that employees who have the right set of tools are
more productive, stay on the job longer and contribute to a
positive work culture. As a result, the Lottery invests heavily
in the training and productivity of its workforce
Here are some examples of the new
programs the Lottery has launched
during the past year to help employees
grow and advance.
ÎÎ New Employee Orientation: The New Employee
Orientation programs ensure that each new
employee feels valued, respected and informed.
ÎÎ Leadership Academy: The Leadership Academy
provides tools for supervisors and managers to
engage a talented workforce to align with and
contribute to the Lottery mission and vision.
ÎÎ Project Management Training: Effective project
management brings about the successful implementation of the Lottery’s goals and objectives.
ÎÎ Employee Surveys: 72% of Lottery staff partici-
pated in an in-depth survey of employees in June
2010. This high-level of participation confirms
how much Lottery employees care about the
place they work. Results will help guide Lottery
management in developing future policies and
training programs.
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E n g ag i n g S ta k e h o l d e rs
Engaging with
our stakeholders
A stakeholder is someone who is affected by our com-
Stakeholder engagement
is at the heart of our
commitment to corporate
social responsibility and all
the programs that follow.
Stakeholder
Current Engagement

Communications
Effectiveness Tracking
Study and Online
Pulse Survey
are working with a wide range of stakeholder groups
to get their input about what they feel is important.
This input helps shape our CSR engagement plan. The
following pages are a summary of how we engage with
our many stakeholders, an identification of issues, and
how we plan to respond.
Engagement Topics

Consumer protection

Availability of games

Terminal reliability
OUR PLAYERS
& PUBLIC

Signs at retail locations

Retailer fraud
Players

Website

Prize payout
Potential players

Electronic message

Prize claim process
Winners
General public
at retailer

Messaging on all consumer
communications

Customer service hotline

Social networking
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pany or who has an impact on how we do business. We

Retailer service level

Visibility of funding
Future Engagement

Implement better
access to lottery games

New public website to
improve player experience

Players Round table
Stakeholder
EMPLOYEES
Full-time staff
Potential employees
Current Engagement
Engagement Topics

Division meetings

Lottery sales

Open forums/

Commitment to
town hall meetings
Lottery mission

Ongoing staff training

Staff engagement

Events (e.g. Health and
Safety Fairs and Employee
Recognition Ceremonies)

Website
& development
Future Engagement

Regular employee
surveys to measure
key engagement areas

Lottery-wide recognition
training program

Use of administrative funds

Communication and
compliance with policies

Employee survey

Work with education groups
BENEFICIARIES
School Districts
Education
interest groups
Educators
Students and parents
on projects that recognize
excellence in education
(e.g. Teachers of the Year
and Distinguished Schools
programs)

Education-related events

Use of funds

Allocation of funds

Prize payout

Sales/Revenues
to Education

Engage educational groups
by increasing awareness
of how the lottery works to
support schools and maximize funding to education

Grassroots level
organizations
sponsored by the Lottery
(e.g. 14 statewide Spelling
Bees, San Francisco
Chronicle in Education,
CA Life media program,
and the Financial
Responsibility Program)
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E n g ag i n g S ta k e h o l d e rs
Stakeholder
GOVERNMENTAL
BODIES
Legislators
Commissioners
Administration
Local governments
Current Engagement
Engagement Topics

In-person briefings

Use of lottery funds

Meetings with legislators

Beneficiary
who have an interest in the
Lottery’s contribution to
public education

Monthly newsletter,
"calottery on the MOVE"
which highlights products
and promotional information to legislative and
education communities

Prize payout

Changes to the lottery act

Appointment process
for commissioners

Player/constituent relations

Strategic direction
for Lottery
Future Engagement

Information and messag-
ing will focus on topics that
are of particular interest to
legislators and the education community

Consideration of legislative
survey on lottery performance and awareness
by independent research
company

Informing legislators of big
winners in their districts

Community sponsorships
LOCAL
COMMUNITIES
(e.g. regional Spelling Bees,
Chronicle in Education,
California Life TV show)

Retail events
California residents
Community
organizations
Volunteer groups
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
Sponsorship opportunities

Employee volunteer work
in their communities

Establishment of community
investment programs

Highlighting success stories
in lottery newsletters and
on website

Building long lasting rela-
tionships by supporting
local programs

Employee volunteer
programs
Stakeholder
RETAILERS
Chain stores
Supermarkets
Retailers’ interest
groups
Current Engagement
Engagement Topics

Retailer newsletter

Sales & Commission

Retail product plans

Product availability

Retailer Code of Ethics

Service from sales
acknowledgement

Store audits

Ongoing Play
Responsible programs
representatives

Reliability of services/
product delivery/equipment
Future Engagement

Establish retailer forums
which include representation
from all types of retailers and
trade groups

Establish an ongoing retailer
study to track retailers’ satisfaction on a number of issues

Point-of-sale marketing

Lottery sales rep visits

Retailer Compliance
Program

Outreach to the CA Law
Enforcement community’s
many organizations
LAW
ENFORCEMENT
State, federal and
local law enforcement agencies

Regular meetings and con-
ferences organized by law
enforcement organizations

Attend monthly law enforce-
ment meetings throughout
the state of California to
inform people about CSL
law enforcement work

Collaboration on law
enforcement activities

Due diligence and retailer
compliance

Awareness of scams at the
local and state level

Ethical conduct of suppliers

Increasing visibility of law
enforcement initiatives and
highlighting information on
the Lottery’s website

Work with statewide local
media to gain coverage of
important lottery law
enforcement news
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Where the Mone y Goes
Lottery funding:
where the money goes
How Schools
Spend Their Money
The Lottery is proud to have contributed
$1 billion a year to public schools and colleges
in each of the last 10 years. All public education institutions in California get Lottery funds,
including Community Colleges, the University
of California system, the California State
University system, Adult Education, Charter
Schools and even the schools at the Department
of Corrections and Rehabilitation – Division of
Juvenile Justice.
These institutions are not required to tell us
how they spend their funds, but in 2006/2007,
the state Department of Education conducted
a study showing that schools spend 61 percent
of Lottery funds on salaries and benefits for
instructors, 24 percent on classroom materials
and the remainder in other areas.
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We have contributed
$1 billion a year to
public schools and
colleges in each of
the last 10 years.
Lottery Funds at Work
John Muir Elementary School
Mare Island Technology Academy (MIT) in Vallejo
Used Lottery funds to enhance curriculum by providing
field trips that are related to the courses taught. Also used
funds to purchase supplemental instructional materials
that the school budget could not cover.
Keyes Union Elementary School District
When the library needed new
books, Lottery funds were used to
purchase the updated materials.
Used Lottery funds for classroom technology,
instructional materials, art and music programs
and field trips. Lottery money is the only way
field trips can be funded.
Etiwanda School District
Lottery funds are mainly used for
classroom technology but also go
toward art and music programs,
student and school improvement,
staff development and training.
San Luis Coastal
Unified School District
Used Lottery funds for elementary
school music programs, physical education, crossing guards and copiers.
Murrieta Valley Unified School District
Lottery money is being utilized to furnish
its new high school with desks and chairs.
La Mesa — Spring Valley School District
Lottery funds are used to provide counseling
for elementary school students.
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O u r p l e dg e
A pledge to perform
This report is the start of something that we are
excited about: putting corporate social responsibility at the top of our list of priorities. During the
rest of the year we plan to implement our ideas
about how to maintain trust and close relations
with stakeholders: the groups and individuals with
which the Lottery interacts on a regular basis.
We also plan to establish ways of measuring
our progress toward achieving our goals of being a
leader in consumer protection, supporting education and enhancing local communities, minimizing
our impact on the environment and supporting our
employees so they can carry out the mission of the
Lottery in a responsible way. Next year, we plan to
publish a similar report that lets you know about
our progress in all these areas.
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The California Lottery’s
mission is to maximize
supplemental funding
for public education
through the responsible
sale of lottery products.
CA Lottery CSR Committee With Company Wide Representation
Top Row (Left to Right): Tony Herrera, Finance; Monique Blue, Corporate Communications; Derek Thai, Finance;
Linda Barton-MacDonald, Sales & Marketing; Marilyn Wright, Legislative & External Affairs; Bill Ainsworth, Corporate Communications.
Bottom Row (Left to Right): Kelly Kell, Corporate Communications; Susan Kossack, Corporate Responsibility; Kimberly West, Legal.
Not Pictured: Barbara Krabbenhoft, Human Resources; Amber Bettar, Security.
21
H ow w e wo r k
How the
Lottery works
The Lottery is overseen by the Lottery Commission, whose
holding back sales and constraining efforts to actually
five members are appointed by the Governor and confirmed
earn more money for education. Further, other Lotteries
by the California State Senate. They are charged with making
around the nation that had gradually spent more money
sure the Lottery achieves its mission of providing supplemen-
on prizes found that sales went up dramatically and
tal funding for education and doing so in a fair and socially
they ended up earning more money for their beneficiary.
responsible way.
The 2009-2010 Commissioners include: John Mass,
In April of 2010, Governor Arnold Schwarzenegger
signed AB 142, which trimmed administrative costs at the
Chairperson; John Menchaca, Commissioner; and
Lottery and gave Lottery Commissioners the authority
Margaret Mims, Commissioner.
to put more money into prizes.
This year, the Lottery has begun to implement the new
Lottery Beginnings
law with a variety of Scratchers games that are creating
The Lottery Act, which created the Lottery, was approved
more winners, giving out more prizes and earning more
by 58 percent of voters in 1984. We are proud to be cel-
money for education.
ebrating our 25th year of operations in 2010 and 2011.
The Act, which was known as Proposition 37, specified
sales revenue in prizes in Scratchers games, while this
that at least 34 percent of revenues must go to public
year it is expected to pay out about 62 percent of revenues
education. It also gave the Security and Law Enforcement
in Scratchers games. Sales are expected to soar, while
Division a key role, which has led to the Lottery’s leader-
schools and colleges should get more money for their
ship in consumer protection.
budgets. In four years, when this legislation is fully imple-
Over time, Lottery officials found that the rigid
formula for allocating profits toward education was
22
Last year, the Lottery paid out about 57 percent of its
mented, schools are expected to earn an additional
$400 million each year.
The 2009-2010
Commissioners:
John Mass
Chairperson
John Menchaca
Commissioner
Margaret Mims
Commissioner
23
S tat e R u n S a l e s Ag e n c y
The CA Lottery
Organization:
A state run
sales agency
The CA Lottery is a unique state agency
because its employees are charged with selling a product. The Lottery employs over 600
people at 10 offices throughout California,
including the headquarters in Sacramento,
California. More than half the Lottery’s work
force is devoted to sales and marketing.
These Lottery divisions develop, distribute and promote
more than 40 Scratchers games each year and provide
regular service to 21,000 retailers.
Other Lottery divisions include Security and Law
Enforcement, Finance, Human Resources, Information
Technology Services Division, Executive, Operations
and Corporate Communications. All these divisions
support the Lottery’s goal of generating money for
education, while also ensuring the integrity of
the Lottery.
24
In fiscal year
2009/2010, Lottery
sales exceeded
$3 billion.
Let us know what you think.
We want this report to be useful to
you and we are always open to ideas
about how we can improve it and our
overall performance.
Please get in touch if you have any issues you’d like to discuss
with us. You can contact us via email: [email protected]
Or write to:
Corporate Social Responsibility
California Lottery
600 North 10th Street
Sacramento, CA 95811
25
Important Phone Numbers
Customer Service
1–800–Lottery
Corporate Communications
(916) 324–9639
District Office s
San Francisco
(650) 875–2200
Inland Empire
(909) 806–4126
Sacramento
(916) 322–5136
Santa Fe Springs
(562) 906–6356
East Bay
(510) 670–4630
Santa Ana
(714) 708–0540
Central Valley
(559) 449–2430
San Diego
(858) 492–1700
Van Nuys
(818) 901–5006
The California Lottery provides a
help line for individuals or families
to provide information, counseling
and assistance for problem gambling.
Pr oblem Gambling Hotline
1-800-GAMBLER
California Lot tery
600 North 10th Street
Sacramento, CA 95811
www.calottery.com

California Lottery Social Responsibility Report 2009/2010

Transcription

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