Media Kit - The Cook`s Cook

2015
A Magazine for Cooks, Food Writers & Recipe Testers
Media Kit
Welcome to The Cook’s Cook:
A Magazine for Cooks, Food Writers &
Recipe Testers
Launched in February 2014, The Cook’s Cook is the first magazine for food bloggers, writers, editors, recipe testers and developers at all levels of experience, from aspiring writers to
published cookbook authors.
Published by Denise Landis, food writer and longtime recipe tester for The New York Times,
The Cook’s Cook offers profiles of chefs, how-to articles on getting published, career advice,
tutorials on recipe writing and recipe testing, reviews of recommended products, feature
articles, travel, and much more.
The homepage has the portal to download the free magazine, which is a photo-rich
cornucopia of food writing. From cover stories regarding up-and-coming food stars such
as Marja Vongerichten of the PBS series “Kimchi Chronicles,” to food-related human interest
stories by renowned authors such as Joyce Maynard, to compelling feature stories
about trending food news, The Cook’s Cook covers a wide range of topics of interest to
food writers and recipe developers.
Book reviews, travelogues, suggestions of innovative cookware and kitchen gadgets, and
tips about new food products are just some of the regularly appearing articles. There are
columns about vegan, gluten-free, foraged foods, beverages, and more. Recipes are
included in many of the articles.
To advertise your business or product in The Cook’s Cook, write to
[email protected]
[email protected]
[email protected]
By advertising in The Cook’s
Cook e-magazine viewers
can connect directly to your
website.
A Magazine for Cooks, Food Writers & Recipe Testers
Introducing something new,
a magazine like no other
A digital magazine for everyone who loves food, creates recipes, and has
dreamed about writing a cookbook…
Everyone who reads the food section, keeps an index box of recipe clippings,
subscribes to food magazines and websites…
Who teaches children to cook, who loves world cuisines…
Every blogger, restaurant-goer, cooking-class-taker, food scientist,
kitchen-experimenter, aspiring author…
A magazine for every level of home cook or professional chef who writes or wants to write - about food…
Why The Cook’s Cook?
The Cook’s Cook is a groundbreaking magazine unlike anything published before. Not a
trade magazine, nor a blog, nor a recipe-driven website, The Cook’s Cook is the very first
magazine designed to appeal to anyone who has ever wanted to write about food, from
the home cook jotting notes in a journal to the professional chef who is planning to write a
cookbook.
Departments cover a wide range of topics, including instruction in food writing, editing and
recipe testing, cooking with kids, food travel, foraging, agriculture, reviews of cookware
and appliances, feature stories, interviews, and more.
Why a Digital Magazine?
The digital medium is perfect for The Cook’s Cook because it is the medium of today’s
and tomorrow’s consumer. Your customers are in front of screens all day long. Reach
them with the medium they have embraced themselves. Food writers do research online, communicate via the Internet, publicize themselves and their work via social media,
and publish much – sometimes all – of their work online. Yet as easy as it is to become a
blogger about food, many good cooks don’t know how to write a recipe, and often writers
who enjoy good food don’t know much about cooking. The Cook’s Cook brings together
a community of people who have in common a love of good food and a desire to know
more about it.
The Cook’s Cook Connects You to Social Media
As a digital publication, The Cook’s Cook is connected directly to the world of social
media. With over a half a million followers on Twitter, we are able to direct our readers
to our advertisers’ social media sites and websites. Unfamiliar with Twitter, Instagram,
Pinterest, and other popular online venues? We offer social media packages to set you up
and train you in how to best utilize social sites for connecting to your customers, or we can
even administer the sites for you according to your needs.
We offer online events specially designed for — and available only to — our advertisers.
Let our followers — fans of cooking shows, restaurants, food magazines, celebrity chefs,
travel, cookware, food, wine, spirits, beer, and everything that goes with living well — see
what you have to offer them.
Why Advertise in The Cook’s Cook?
The Cook’s Cook magazine provides a unique, strategic advertising opportunity, to reach
a high net-worth audience, in a respected publication that targets their business area. The
digital medium allows you to make the most of your advertising budget. With enhanced
photography and links to your videos, websites, and social media sites, a digital ad is
multidimensional and multi-layered, allowing your customers to reach beyond what is seen
on the page.
There’s More: In Every Issue
• The Opinionated Cook: Rants and Reviews
• The Cook’s World – articles, food travel and cooking classes
• The Cook’s Vegan
• The Cook’s Gluten-Free
• The Cook’s Books — recommended cookbooks
• Now, Forager – notes from foragers all over
• The Cook’s Blog — best blogs from all over
• Liquids (From my Cellar; Cocktails & Mocktails; Pairings – Wine for Food; Lemonade
Stand – nonalcoholic drinks for all occasions)
• Agriculture & Aquaculture
• The Kids Cook: Recipes for and by young cooks
• The Cook’s Larder: Perishables, Nonperishables, Herbs & Spices, Dry Goods
• The Cook Writes — recipe writing (beginning, intermediate, professional
• The Cook Tests — how to test recipes
• The Cook Edits — recipe editing skills
• The Advice Column: Send in your question, we’ll get a professional to answer it
Every issue will include articles about food products (The Cook’s Larder); beer, wine spirits
and non-alcoholic beverages (Liquids); and cookware and kitchen supplies (Dry Goods).
With a responsive design, search engine, ad counters, recipe archives, and each issue
released by email blast, The Cook’s Cook will be the ideal vehicle for reaching your perfect
audience.
Digital, iPad Editions
Your ad appears online in our digital edition and on our iPad edition with local, national,
and worldwide subscribers.
Issue Themes for 2015
February/March: The Anniversary Issue. The theme for this issue changes every year, depending on
what’s trending and interesting. This year’s theme will be Images, showcasing food, beverages, and their
production through every kind of imagery available.
April/May: Restaurants and Chefs. This issue will showcase restaurants, caterers, and how the food
service industry has transformed and impacted the 21st century home kitchen from kitchenware and
professional grade cookware to stove tops and electric’s. An excellent venue for destinations and services —
spas, inns, hotels.
June/July: Farming and Agriculture. From sustainable farming to any aspect of agriculture, from windowbox gardening to large farms. Emphasis on farm-to-table. The perfect issue for the promotion of gardening
websites, nurseries, seed catalogues, equipment, chicken coops, gardening books, canning supplies, drying
racks and dehydrators, food storage.
August/September: Education. Focusing on schools, colleges, technical schools, online courses, cooking
classes, culinary arts programs, internships. Also books of all kinds, blogs, language courses, exchangestudent programs, educational cruises, professional organizations, conferences.
October/November: The Kitchen Issue. Equipment, kitchen design, cookware...Everything from aprons to
roasting pans to counter-tops and flooring. “Holidays,” gift-giving suggestions, and seasonal themes.
December/January: Travel. Everything from inns to resorts, buses to cruises. National and international.
Retreats, spas, opportunities for chambers of commerce and state PR agencies, travel agencies, credit
cards, airline club memberships, hotel chains, yacht rentals and sales, destination weddings, auto rentals,
luggage, clothing and gear for travel, guided food tours, biking, wilderness fishing, river trips, and more.
Rate Worksheet 2014 - 2015
INSERTIONS PER YEAR – NET 1x
2x 4x 6x
2-Page Spread $3,320
$2,655
$2,325
$1,992
Full Page $1,795
$1,435
$1,285
$1,075
1/2 Page $1,295
$1,036
$905
$695
1/4 Page $1,095
$875
$665
$440
1x 2x 4x 6x
Inside Front Cover and Page One $3,950
$3,055
$2,765
$2,370
Inside Front Cover $2,105
$1,805
$1,495
$1,263
Page One $1,995
$1,695
$1,410
$1,195
Inside Back Cover
$1,875
$1,500
$1,315
$1,025
Back Cover $2,200
$1,960
$1,540
$1,320
PREFERRED PLACEMENT
THE COOK’S COOK ONLINE WEB ADS
6 Months
Standard (300 x 400 pixels) $597 per month
12 Months
$357 per month
Prices above are per insertion and subject to change. | Effective September 1, 2014.
For advertising information please contact: [email protected]
[email protected]
[email protected]
Preferred Advertising Packages
Package A
With a program of four (4) insertions (can be mixed or one size) receive:
• A preferred rate for the Twitter package* of $150 a month.
• One (1) free size upgrade that will double the size of your ad for one issue (2 months).
Full-page advertisers may run a spread or choose an available preferred position.
Package B
With a program of six (6) insertion (can be mixed or of one size) receive:
• A preferred rate for the Twitter package* of $150 a month.
• One (1) free size upgrade that will double the size of your ad for one issue (2 months).
Full-page advertisers may run a spread or choose an available preferred position.
• Two (2) free months of advertising on The Cook’s Cook website.
• Preferred positioning (space available). Choose an article lead-in or premium position
in the issue of your choice.
• 10% discount on preferred placement positions (full page only).
* A discount of $100 per month. See Social Media Rate Worksheet for details
Social Media Rate Worksheet 2015
Twitter Package
$300 a month
Become a presence on Twitter with our service that will attract screened followers targeted to your
product or services. Post a minimum of 1 tweet a day and see your followers increase by 500 the
first month, 1000 the second month, 2000 the third month, and 3000 for every month afterward in
which you subscribe to the service.
Already have a lot of followers? That’s great news for you. Subscribe and see your following grow
even more rapidly. Our analyst will examine your Twitter feed and design a personalized program to
boost your numbers.
#Hashtag Package $
500 for 1-hour event all-inclusive
Connect with The Cook’s Cook’s half-million+ followers through a 1-hour Twitter event sponsored
and moderated by our staff. The event will be held at a mutually-agreeable day and time and will
be tailored to fit your needs. Fifteen pre-written tweets — all designed to pique interest in your
business, product, or service — will be submitted to you for your approval before the event. The
Cook’s Cook will publicize the event through Twitter, Facebook, and through other social media.
You may choose to participate by standing by and contributing tweets during the event, or you
can leave it all up to us. Following the event you will receive a written transcript of the event plus a
Crowdbooster summary of retweets, mentions and impressions.
Social Media Package (custom pricing available)
Immerse your company in social media the easy way: let us do it for you. We’ll study your
business, products, services, and philosophy, and advise you on which social media venues are
worth your while. We’ll sign you up, provide instruction and advice on getting started, and be there
if you need a refresher or backup. We can even post tweets, photos, or other information for you
on a pre-arranged schedule. Your subscription to our service and all information related to it will be
kept strictly confidential.
Prices above are per insertion and subject to change. | Effective September 1, 2014.
For advertising information please contact: [email protected]
[email protected]
[email protected]
DIGITAL AD SPECS
FILE SUBMISSION
2- PAGE SPREAD
BLEED
• E-mail PDF under 18 MB
• Upload files larger than 18 MB via www.dropbox.com
WEB ADS (Width x Height in Pixels)
2-PAGE SPREAD BLEED
17.25 W x 11.25 H
TRIMS DOWN TO 17x11
RGB, 72 dpi JPGs, OPTIMIZED FOR WEB
STANDARD ADS: 300 x 400
FOR FURTHER AD ASSISTANCE CONTACT
David Black
[email protected]
603 778-7147
FULL PAGE
NO BLEED
FULL PAGE
NO BLEED
7.5 W X 10 H
HALF PAGE
HORIZONTAL
7.5 W X 4.75 H
AD DEADLINES
Commitments for advertising space or any
changes to the advertising are due eight (8)
weeks before publication date.
Artwork and text are due no later than three (3)
weeks before publication date.
2015 PUBLISH DATES
February 3
April 1
June 2
August 4
October 1
December 1
HALF PAGE
VERTICAL
3.5 W X 10 H
1/4 PAGE
3.5 W X 4.75 H
Eva Baughman
www.thecookscook.com