das magazin für guten stil Axel Springer Schweiz AG
Transcription
das magazin für guten stil Axel Springer Schweiz AG
Media Data 2012 FIRST das magazin für guten stil Axel Springer Schweiz AG Postfach, CH-8021 Zürich FIRST das magazin für guten stil FIRST: EDITORIAL CONCEPT FIRST is a hedonistic lifestyle magazine for the readers of the leading Swiss business publications. Whereas the magazines that carry it are primarily concerned with making money, FIRST is concerned with spending it stylishly – with relish and intelligence, and well-informed. FIRST is aimed at a discerning readership with spending power, and it’s going to be their prime source of lifestyle information across the whole country. FIRST’s prime topics are elegance, style and what’s classic. It’s honest, it offers clear analysis and it digs deep. FIRST reports on everything that’s fun and gives pleasure. All issues will include stories from the worlds of fashion, watches, jewellery, cars and pleasure. FIRST das magazin für guten stil FACTS & FIGURES FIRST NATIONAL Readership LpA 347 000 Circulation 130 000 FIRST D-CH 287 000 110 000 Readership Profile Structure Gender Deadlines & Publication Calendar Male 67% Female 33% Age Edition Publication date Advertising deadline 17.00 Print material 12.00 1/12 23.03.2012 Bilanz 29.03.2012 Handelszeitung 28.03.2012 PME Magazine 2/12 16.05.2012 Bilanz 24.05.2012 Handelszeitung 30.05.2012 PME Magazine 19.04.2012 20.04.2012 3/12 21.09.2012 Bilanz 27.09.2012 Handelszeitung 26.09.2012 PME Magazine 30.08.2012 31.08.2012 01.03.2012 25.10.2012 26.10.2012 discounts & agent’s commission Amount 14% 30 – 39 20% 40 + 66% Gross income per household CHF 10 000 + 16.11.2012 Bilanz 22.11.2012 Handelszeitung 28.11.2012 PME Magazine 4/12 02.03.2012 – 29 Discount CHF 140 000.– ▶18% CHF 160 000.– ▶22% CHF 30 000.– ▶2% CHF 60 000.– ▶5% CHF 80 000.– ▶10% Commission CHF 100 000.– ▶12% Agent’s commission for ads CHF 120 000.– ▶15% Agent’s commission, supplements and tip-ins 48% Education High 58% Affinity Attitude to various topics (is completely true /generally true) When buying many products, the quality is more important to me than the price: Is completely true/generally true 122 I like to treat myself to expensive things; luxury makes life more beautiful: Is completely true/generally true 204 I like to wear expensive brands or I like to wear elegant clothes: Is completely true/generally true 133 I often buy expensive body care products: Is completely true/generally true 158 I prefer exclusive, expensive furniture: Is completely true/generally true 209 Discount ▶ 15% ▶ 5% Source: MACH Basic/Consumer 2011-2, (Base: German-speaking and French-speaking Switzerland, 5’854’000 people) FIRST das magazin für guten stil FORmATS AND PRICES CHF 24 635.– CHF 18 935.– V: Print space: 118 × 240 mm Bleed off: 129 × 275 mm H: Print space: 179 × 159 mm Bleed off: 205 ×176 mm 1/1 PAGE 2/3 PAGE Print space: 179 × 240 mm Bleed off: 205 × 275 mm CHF 29 560.– CHF 22 720.– 2/1 PAGE PANORAMA Inside back cover Outside back cover Editorial Opposite contents (right) Opposite contributors (right) CHF 29 500.– CHF 39 905.– CHF 39 165.– CHF 35 470.– CHF 27 265.– CHF 33 995.– CHF 26 130.– Print space: 386 x 240 mm Bleed off: 410 x 275 mm Pano CHF 65 030.– CHF 49 985.– Fixed placement of panos (incl. surcharge) on request CHF 18 475.– CHF 14 200.– V: Print space: 86 × 240 mm Bleed off: 98 × 275 mm H: Print space: 179 x 120 mm Bleed off: 205 x 134 mm 1/2 PAGE GATE FOLDER 3 INSIDE PAGES PERFORATED CUSTOMER COVER Cover and reverse side Format: 205 × 275 mm CHF 126 100.– CHF 106 700.– Format: 386 × 275 mm CHF 109 105.– CHF 92 320.– DOUBLE GATEFOLD (4 PAGES) Format: 594 x 275 mm CHF 133 310.– CHF 112 800.– COVER WITH OUTER FLAP Format: 163 × max. 187 mm CHF 90 765.– CHF 76 800.– COVER SPREAD Format: 410 x 275 mm CHF 72 230.– CHF 61 120.– * Varies according to no. of pages in the issue Bleed-off formats: delivery +3 mm bleed per outer margin FURTHER ADVERTISING FORMATS, SPECIAL TYPES OF ADVERTISING, BOUND SUPPLEMENTS: ON REQUEST PRICES IN ORANGE ARE FOR THE NATIONAL EDITION; it is included with Bilanz, Handelszeitung and PME Magazine. PRICES IN BLACK ARE FOR GERMAN SWITZERLAND; it is included with Bilanz and Handelszeitung. CHF 12 810.– CHF 9 845.– V: Print space: 57 × 240 mm Bleed off: 68 × 275 mm H: Print space: 179 × 77 mm Bleed off: 205 × 95 mm 1/3 PAGE FIRST das magazin für guten stil SUPPLEmENTS AND INSERTS LOOSE SUPPLEmENTS CARTE PRESTIGE Weight Cost per 1000 copies Weight Cost per 1000 copies up to 15 g CHF 600.– CHF 540.– up to 15 g CHF 540.– up to 25 g CHF 680.– CHF 620.– up to 35 g CHF 760.– CHF 640.– up to 50 g CHF 860.– CHF 660.– up to 75 g CHF 920.– CHF 790.– up to 100 g CHF 1000.– CHF 870.– up to 125 g CHF 1080.– CHF 1080.– Loose supplement ADvERTS WITh INSERT Cost per 1000 copies postcard CHF 310.– CHF 230.– up to 10 g CHF 490.– CHF 450.– up to 25 g CHF 560.– CHF 545.– LOOSE SUPPLEmENTS Varia – Special printing, split edition, Piggy-back: on request – Prices include postage and technical costs – Prices exclude 8% VAT Further weight tariffs on request Weight CHF 506.– Advert with insert Technical Requirements – Minimum format: 105 x 148 mm – Maximum format: 195 x 270 mm – Minimum grammage: 120g/m2 – The width of multipage supplements when closed must be at least 148mm Further weight tariffs on request bOUND SUPPLEmENTS bOUND SUPPLEmENTS Weight up to 15 g Cost per 1000 copies CHF 480.– CHF 460.– up to 25 g CHF 560.– CHF 520.– up to 35 g CHF 640.– CHF 560.– up to 50 g CHF 720.– CHF 590.– up to 75 g CHF 800.– CHF 680.– up to 100 g CHF 880.– CHF 730.– Varia – Special printing: on request – Prices include postage and technical costs – Prices exclude 8% VAT Bound supplement Further weight tariffs on request PRICES IN ORANGE ARE FOR THE NATIONAL EDITION; it is included with Bilanz, Handelszeitung and PME Magazine. PRICES IN BLACK ARE FOR GERMAN SWITZERLAND; it is included with Bilanz and Handelszeitung. Technical Requirements – Format: 205 x 275 mm – Head trim: 5 mm – Face trim: 3 mm – Footer trim: 3 mm – Spine gutter: 3 mm ADvERTS WITh INSERT Varia – Special printing: on request – Prices include postage and technical costs – Prices exclude advert costs – Prices exclude 8% VAT Technical Requirements – Minimum format: 80 x 55 mm – Maximum format: 195 x 250 mm – Positioning to be agreed – Mailing regulations: unfolded – For special formats please ask early – In general: please submit samples to ascertain processability and prices for sachets and 3D supplements. – Booklets possible upon consultation SAmPLES Before a positive answer can be given, 5 samples must be delivered to the Adverts Office for scrutiny. For inserts, a dummy/ draft must also be sent for scrutiny to the Adverts Office, 5 weeks before publication. The publisher retains the general right of postponement. DELIvERY National Edition: 130 000 copies German-Swiss Edition: 110 000 copies Send at least 8 working days in advance of publication to: Swissprinters St. Gallen AG, Warenannahme, Fürstenlandstr. 122, 9014 St. Gallen, Tel.: +41 58 787 58 21, Fax: +41 58 787 58 15 The following MUST be given on the delivery slip: Title, issue No., date, quantity. In the case of processing difficulties, the completion of the magazine itself has priority. FIRST das magazin für guten stil Technical Data Magazine format: Type area: Trimmed advertisements: Printing method: Screen ruling: Density value: Paper used: Cover: Proof/Printing: Printer, delivery of print material: Digital copy: Programme: 205 × 275 mm 179 × 240 mm +3mm bleed on all outside pages. Texts and pictures that may not be trimmed must be 10 mm from the edge of the page. Rotation offset, colour sequence S, C, M, Y Area coverage 300 % maximum 70 screen, elliptical dots For full tone and tonal value increase, the ISO standard 12647-2 applies. For ISO standards, EURO standards, see www.eci.org Cover: wood-free, gloss coating, 250 g/m2 Content: contains wood, matt coating, 70 g/m2 ISO-coated, content ISO web-coated For the colour-sure reproduction of your originals, we need a proof printed on paper similar to that used in the magazine. In order to check the colour values, the UGRA/FOGRA media wedge has to be integrated. Swissprinters St. Gallen AG, Fürstenlandstrasse 122, 9001 St. Gallen, Telefon +41 58 787 58 21, Fax +41 58 787 58 15 Please create a high-end PDF (embed the fonts). With PC/Windows, only PDF or Tiff files are possible. Mixed and pantone colours must already be redefined in scale colours (CMYK) on the copy delivered to us. Logos, pictures and fonts used must be delivered in the same file. Any of the common graphic and layout programmes Data transfer: Data transfer Print Online: Information on POLDIRECT Sending data carriers: Data control: Data corrections/ alterations Data management: By email to [email protected] with all information pertaining to the order such as title, issue date, advert format, image description and sender with telephone number for any queries. For the transfer of electronic data we prefer POLDIRECT by Print Online. This allows adverts to be transferred quickly and directly, then checked centrally and archived, without further costs to the sender. www.printonline.ch, [email protected] or telephone +41 44 258 17 70 Our preferred data carriers are CD or DVD. Others are possible; please contact us for information. The data carrier must be accompanied by a colour-binding proof, adapted to our printing conditions, on paper similar to that used by the magazine, with the FOGRA media wedge. Data carriers must be marked as follows: BILANZ, date of issue, advert format, image description and sender with telephone number for queries. Please send to: Swissprinters St. Gallen AG, First, Premedia, Fürstenlandstrasse 122, 9001 St. Gallen For data control, we need in every case a print of the advert that corresponds to the data delivered (proof, laser print etc.). If we do not receive this in time, we accept no responsibility for the correct appearance of the advert. Typesetting, adjustments etc. will be billed according to cost. Data carriers will only be returned on request. Data carriers will be deleted or destroyed, three months after the final publication of the advert. FIRST das magazin für guten stil Conditions for publication of advertisements 1 2 2.1 3 4 4.1 4.2. 4.3. Legal norms applicable The contractual agreement is regulated primarily by the terms and conditions of business and the requirements of the Swiss Code of Obligations. Transactions made in francs and repeat advertising orders Transactions and their duration The amount agreed on for the transaction must in principle be known at the time of the first schedule plan, but in any case before the first advertisement has been published. The term of the agreements and repeat advertising orders commences at the latest on the date of the first insertion, inasmuch as no other date was determined at the time the agreement was made. This term is 12 months and cannot generally be altered. If the agreement commences up to and including the 15th of any month, it will run until the end of the previous month of the following year. Rates and rate changes One transaction agreement is made per publication at the basic rate. It is adjusted according to all the discounts applicable to the different advert categories, according to the rate valid at the time. Changes in price, discounts and VAT will be applicable immediately, even in the case of agreements already running. The advertiser has the right to withdraw from the contract within two weeks of being informed of the new price. In this case, he only has the right to the discount that corresponds to the effective quantity already utilized, according to the discount rate. Discounts Discount for transactions in francs With every transaction concluded in francs, the advertiser has the right to the appropriate discount stipulated by the discount rates. Retrospective discount If the volume of adverts submitted exceeds the amount agreed upon within one year, then the discount is calculated according to the actual, total volume. The advertiser is then accorded a retrospective discount at the end of the settlement period, according to the discount rate. Discount for repeat advertising orders The discount for repeat advertising orders is given where the number of adverts placed and scheduled at the same time (within a maximum of 12 months) corresponds to the number given in the discount rate. The size may not be altered; texts or images may only be altered in the case of ready-to-use artwork. A repeat advertising order may be extended or renewed as long as the corresponding order is made before the date of the final insertion 5 6 6.1 6.2 7 7.1. 7.2 7.3 (in the previously mentioned forms) and within a time-span of 12 months. The discount will be calculated retrospectively, according to the new total volume and according to the appropriate discount rate, taking into consideration the adverts already billed. Repeat advertising orders are to be restricted to those publications whose tariffs foresee this possibility. Reduced discounts If the amount received does not reach the amount agreed upon by the end of its term, the advertiser’s discount will be reduced, corresponding to the discount rate. Such an additional charge is usually not made if the missing volume does not exceed more than 3% of the amount agreed upon. In the event of the conditions of payment not being met, any adviser’s commission fee or annual turnover bonus will be demanded back. Premature termination of the contract Suspension by the advertiser The termination or postponement of a fixed schedule can only be accepted up to the deadline for submitting adverts, even if there are compelling reasons. Cancellation of contract by the publisher Should a publication be cancelled during the duration of a contract, the publisher can withdraw from the contract without any obligation to provide compensation. The advertiser is in such a case not released from the obligation to pay for adverts that have already been published. In the case of a premature cancellation of contract by the publisher, the discount conditions remain, based on the original, fixed amount of the agreed transaction. Conditions of payment Payment deadline As long as no other agreement is made, invoices are to be paid within 30 days without any deductions. In the case of legal collection, every right to discount is annulled for all bills not yet paid. For such discounts, a retrospective invoice will be made. Default interest If invoices are not paid within 30 days, default interest may be charged. The default interest is 5% (Article 104 of the Swiss Code of Obligations). Del credere risk The del credere risk of a third party is to be borne by the advertiser. I.e. the contractual partner of the publisher commits himself to make the payments due by any third party, or to fulfil any other liability in appropriate fashion. 7.4 Rejection of adverts The publisher has the right to reject adverts without giving any reasons. The publication of editorial content cannot be made a condition of submitting adverts. 8 Observance of the legal regulations The advertiser has sole responsibility towards the publisher, the authorities and the readership for the content of his adverts. If the magazine is made liable by any third party, the advertiser is obliged to free the magazine of any and all such claims. Criminal and civil law: Subject to the mandatory conditions of press law, the advertiser carries the sole responsibility (and must bear the costs) if the publication of his advert infringes any legal regulations. He undertakes to free the publisher completely from any and all claims of third parties in connection with the content of his adverts and to ensure that he is indemnified. Law against unfair competition: The advertiser ensures that his adverts do not contravene the law against unfair competition. In the case of an infringement of this law, the advertiser bears full responsibility for any and all consequences borne by the publisher. In particular, the advertiser commits himself to take on any expenses that might arise to the publisher from any legal action pertaining to the law against unfair competition. Adverts whose design means that they are not clearly identifiable as such are made obvious by the addition of the word «Anzeige» («Advert»). For adverts designed by the editorial team, neither the basic font of the magazine nor the magazine title may be used (neither font nor publisher’s mark). 9 Intangible transfer of printing media Any and every liability is denied for data supplied by the advertiser (via data carriers, modem or ISDN) that is inaccurate in content or incomplete. Furthermore, the publisher rejects any liability if data delivered cannot be processed or used in the standard manner, meaning that deficiencies arise in the printed product. Any further work that thereby arises will be billed according to effective expenses. The publisher is only liable in the case of mistakes he has made that have resulted from gross negligence on his part. 10 Place of jurisdiction The place of jurisdiction is the appropriate court in the city of the administrative office of the company that concluded the advert contract. In this case, the place of jurisdiction is Zurich. T his is an excerpt from the conditions for publication of advertisements. These are valid as of 1.1.2012 and replace all earlier versions. FIRST das magazin für guten stil PUBLISHER AND EDITORS Axel Springer Schweiz AG FIRST Förrlibuckstrasse 70 Postfach, 8021 Zürich Tel. +41 43 444 55 20 Fax Advertising +41 43 444 55 15 Fax Publisher +41 43 444 55 03 Fax Editors +41 43 444 55 21 EDITORS Editor-in-Chef Pierre André Schmitt Tel. +41 43 444 54 66 [email protected] Publisher Publishing House Manager Jörg Tobuschat Tel. +41 43 444 55 40 [email protected] Deputy Publishing Manager Maike Juchler Tel. +41 43 444 55 57 Fax +41 43 444 55 41 [email protected] reader marketing Director of Reader Marketing Patrizia Serra Tel. +41 43 444 58 90 [email protected] Product Manager Delia Deane Tel. +41 43 444 59 14 [email protected] advertising Director of Advertising Market Corinne Frei Tel. +41 43 444 58 69 Mobile +41 79 419 84 38 [email protected] Office Team [email protected] Jda Hess Tel. +41 43 444 55 18 [email protected] Desirée Michel Tel. +41 43 444 55 14 [email protected] West Switzerland / Ticino Axel Springer Suisse SA Rue de Lyon 111 1203 Genève Tel. +41 22 949 06 60 Fax +41 22 949 06 64 Office Sales Team West Switzerland / Ticino Servais Micolot Tel. +41 22 949 06 60 Mobile +41 79 200 07 03 [email protected] Office Sales Team West Switzerland / Ticino David Olifson Tel. +41 22 949 06 60 Mobile +41 79 746 79 14 [email protected] International Sales Germany IMV Internationale Medien Vermarktung GmbH Wolfgang Jäger Hauptstrasse 29 D-82319 Starnberg Tel. +49 8151 550 8959 Fax +49 8151 550 9180 [email protected] Austria proxymedia e.U. Michael Schachinger-Brauner Wiesengasse 3 A-2801 Katzelsdorf Tel. +43 2622 367 55 Fax +43 1253 30 333 989 michael.schachinger@ proxymedia.at Office Sales Team West Switzerland / Ticino Daniel Felli Tel. +41 22 949 06 60 [email protected] Axel Springer Schweiz AG Postfach, CH-8021 Zürich Italy Axel Springer Media Italia Cristiano Merlo Via Leopardi 21 I-20123 Milano Tel. +39 02 43 98 18 65 Fax +39 02 43 40 04 25 [email protected] France Axel Springer Media France Jean-Robert Mamin 31, rue de l’Alma F-92400 Courbevoie Tel. +33 1 55 620 990 Fax +33 1 55 620 489 [email protected] England Axel Springer Group Alex McKibbin 2 Princeton Court 53–55 Felsham Rd. GB-London SW15 1BY Tel. +44 208 789 49 29 Fax +44 208 878 94 801 [email protected]