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VOL. 42 NO. 1 | JANUARY 11, 2013
T H E P U L S E of P A R A D I S E
511
OVER
IN
VEHICLES
021813 Hookele A:Ahook-A-NONEXX_1_02-08.qxp
2/7/13
4:32 PM
Page 1
1-888-345-0381
Late-night
spots blamed
for Ala Moana
crime surge
Please see STABBINGS, A10
2
3
March 15: Two men
stabbed
Sunday: One man
stabbed
Area of
detail
King
OAHU
3
Stre
et
Sh
Str erid
ee an
t
2
Stre
et
Ryc
Stre roft
et
oku
A number of recent stabbings in the Ala Moana area
have some residents worried
it’s only going to get worse.
“Rule-breaking leads to
rule-breaking; law-breaking
leads to law-breaking,” said
Larry Hurst, chairman of the
Ala Moana/Kakaako Neighborhood Watch, after a Sunday brawl and stabbing on
Sheridan Street that sent a
22-year-old man to the hospital in serious condition.
“When’s it going to end?”
It was the third stabbing
in the area in a month.
Some residents say establishments that stay open
late at night and into the
early morning are the main
problem.
“You’ve got all these
places open late at night,”
KEEAUMOKU-AREA
STABBINGS
1 March 3: One man
stabbed, one hit with
baseball bat
aum
By Marcie Kagawa
[email protected]
Kee
A GRACEFUL NEW
MISS ALOHA HULA
Kap
iola
Ma
1
ni B
ou
N
tre
et
kalo
lev
ard
aS
STAR-ADVERTISER
Korean combat likely,
defense expert says
Kim Jong Un likely “is going to have to start
shooting” as the peninsula’s tensions escalate
By William Cole
MidWeekOahu // JANUARY 30, 2013
[email protected]
HAWAII’S FAVORITE NEWSPAPER Postal Customer // Vol. 29, No. 28
An East Coast defense expert says there’s a 90 percent chance that North
Korea will start a shooting
exchange with South Korea
that will result in a cycle of
successively larger retaliations by both sides — a scenario that could draw the
United States back into conflict on the peninsula.
John Pike, director of
think tank GlobalSecurity.org, said it has become
“quite clear” that North Ko-
Lawrence Tabudlo photo // [email protected]
DENNIS ODA / [email protected]
Coupon valid through February 15, 2013 at participating
Jack in the Box® restaurants. One coupon per guest, per visit.
One offer per coupon. No duplicate coupons accepted.
Not valid with any other offer. ©2012 Jack in the Box Inc.
672
Manalani Mili Hokoana English captured the title of Miss Aloha Hula Thursday night at the
Merrie Monarch Festival competition in Hilo. The dancer from Maui’s Halau Na Lei Kaumaka
o Uka performed “E Pili Mai — a song for a sweetheart — in the auana, or modern, section of
the competition. English scored 1,057 points, 15 more than the runner-up, Sloane Makana
West. She also won the language award. Her kumu hula are Napua Greig and Kahulu Maluo.
FOR MORE ON THE COMPETITION AND ADDITIONAL PHOTOS
INSIGHT
Ukulele sensation Aidan James and Uncle Tom Moffatt are ready to rock your world
Feb. 15 at the American Lung Association’s fifth annual Breathe Concert in historic Hawaii
Theatre, showcasing a stellar lineup of stars as only The Showman of the Pacific can do
OBITUARY
rea’s young “supreme
leader,” Kim Jong Un, “needs
to be seen as the public face
of a successful military confrontation with the Americans.”
North Korea is running
out of “nonkinetic,” or nonwarfare, moves, Pike said.
“So they are going to have
to start shooting as they
have done in the past,” Pike
said. “I don’t know exactly
what they are going to shoot
at, but they are going to find
something in South Korea to
www.cnic.navy.mil/hawaii www2.hickam.af.mil
accomplishment to orches- Flight; Tech. Sgt.
Sonja
Staff Sgt.
John Johnson III | 94th Army Air and Missile
ssile Defe
Defense
f nse Comm
fe
Command
trate each mission with more Kahawaii, 154th Logistics
FORT SHAFTER — Twice a day, every day, Soldiers raise and lower the flag, here, but on Jan.
1, 2013,
junior andover
senior
noncommissioned
officers
from the 94th
Army Air and Missile Defense Command
mand carried out th
this
15th Wing Public Affairs
than
90 aircraft,
a dozen
Readiness
Squadron;
Staff
time-honored tradition to welcome in the new year so that their junior Soldiers could spendairframes
the morning
withfive
theirdifferent
families.
and
Sgt. Greg Myers, 154th
A total force team comcountries.”
Maintenance Group; Staff
prised of F-22 Raptors, active
“While we had our fair Sgt. Logan Stelle, 15th
duty and Hawaii Air
share of learning points, Aircraft
Maintenance
National Guard personnel
there’s some satisfaction in Squadron; Senior Airman
successfully completed the
knowing that with those Sean Lum, 154th Wing; and
Hawaiian Raptors first overlessons learned, we are able Senior Airman Edward
Lance Cpl. Suzanna Lapi| Hawaii Marine
water deployment when they
to forassemble
a insertion
very Siaosi,
199 FS. rigging during Exercise Sandfisher
Marines with 3rd Reconnaissance Battalion and members of the Singapore Armed Forces prepare
special purpose
and extraction
returned Feb. 2 from Red
formidable
and lethal
joint and
Master
Sgt.diving
CarlosforDiaz,
2013 on Marine Corps Base Hawaii, Tuesday. The purpose of the operation was to strengthen tactics
in amphibious
procedures
combat
both nations while building
Flag 13-2 at Nellis Air Force
forcerigging.
product at the end of 154th Operations Support
their military partnership. Unit members performed surface swims, small craft maneuvers, and SPIE
Base, Nev.
the day,” he said.
Squadron received an honor“To the Hawaiian Raptors,
After successfully complet- able mention.
ing Red Flag 13-2, the
this Red Flag deployment
Hawaii Raptors are on the (Top) Col. John Roscoe,
had significant meaning,”
fast track for real world 15th Wing commander, along
said Lt. Col. Mark Ladtkow,
deployments to the area of with Brig. Gen. Braden Sakai,
199th Fighter Squadron
responsibility in the not- 154th Wing, Hawaii Air
(FS) commander. “This was
National Guard, commander
so-distant future.
the first full-scale deployand his wife, welcome Tech.
ment from the state of
Red Flag
U.S. ARMY-PACIFIC
by USARPAC
a differentporean
partner divers.
Sgt. Jay Stallion
Nishimura,
154th The aircraft hovered
Hawaii in the F-22 Raptor.
1nation
3 -each
2
helicopter.
amphibious procedures
and and
combat
Lance Cpl. Suzanna Lapi
Public Affairs Office
year. This was the third time Australia has hostAircraft
It was a true testamentMarine
to Corps Base Hawaii
as theMaintenance
unit attached and disconnected
“The operation is a good opportunity
diving. Unit members performed sured the event since the initial PAMS in Hawaii in
FORT SHAFTER – Activities
the Asia-PacifF-22
avionour total force initiative
from the
rope
onto the ground.
face in
swims,
small craft maneuvers, and to work with other units that have a lotSquadron
ic region stepped up considerably
this year as the 1978.
ics systems
specialist,
(TFI) as well as our mainte-Reconnaissance Marines
Shortly
after, they conducted he
hefrom 3rd Re- special purpose insertion and extraction of experience,” he said.
USARPAC held a groundbreaking ceremony
Department oftoDefense
back locasting
from Red Flag
unit employment
grams, Battalion,
make refocuses
Red
Flagon the Pacifnance, operations and supfor 13-2
the same reason, but the
two nations worked together to
rigging.
connaissance
based in Okinato inaugurate a new commandThe
and control
facilic areacomof responsibility.
on Feb. 2.
capability and overall
13-2 a success.
port personnel.”
Every year, the Singaporean
divers carry out SPIE rigging and helocasting team now exited from the rear of the
wa, Japan, dove in and took flight with
SCHOOL LIAISON OFFICE
America’s Army
in the Pacific participated
in ity at Fort Shafter. When completed, the facility
ning committee meeting on Jan. 23,” said
According
to
Ladtkow said the mission bat capability.
aircraft
jumping into the water. The
helping
and recon Marines will
togethercommand
for rehearsals,
members of the Singapore
Armed Forces
Air National
Guard
by byServices,
Child,
Youth
andphoto
School
consolidate
and control
func- one another prepare
engagements,
14 bilateral
exercises and 10 train
Wendy Nakasone, Army School Liaison Offi“We have been185working
Ladtkow,
substantiated the crew’s
they also pushed out, was
forpre-World
the exercises
andFamily
checking
three
weeks.
Over the
past
eight years,
Navalrelentlessly
Diving Unitover
during
SandMorale,
Welfare
and Recreation
Sr.and
Master
Sgt.boat,
Kristen
M.which
Stanley
tions
replacing
12 separate
War IIby fitting
joint
exercises
the region
involving
numerous
theExercise
past in
superiability to mobilize, generate
cer. “We will discuss this issue at that time.
their gear.
Theyor
used SPIE
rigging to pre- partially inflated before
they have
trained in
bothand
Singapore
They
fisher two
2013,
a bilateral
training
exercise
building
temporary trailers.
Most facilities
years
on our conversion
performers
and deploy eight F-22s with
partner
nations
in the Asia-Pacific
region.
principals,
garrison commander and diHONOLULU — The Hawaii State Depart- Theexiting.
pare
for
a situation
whichment
aIce,
helicopter
Hawaii.
completely
filled
it with
air once
the
held at
Marine
Corps
Base
Hawaii
A Hawaii
Raptor
assigned
but
have
beenCapt.
in inRobert
from
the F-15
to the
F-22,”
included
their associated equipment
The
People’s from
Liberationand
Army
and U.S. Army- were designed as temporary,
rectorates
of Emergency
Services and Plans,
of (Left)
Education
Safety,
Security
and Emersafely Fighter
land and Squadron;
patrolgency
units
StaffHumanitarian
Sgt. King
a than
reconnaisteam
hit Hawaii
the with
water,
a process
as and Security will all be
toneed
the 154th
Wing,
AirHonJan. 7Ladtkow
to 18.
Now
officially
past can’t
the 19th
said. “We
the their
yearsfirst
of Joint
preparation
and Ritchie,
use more
70 years.
and personnel. The F-22s
Pacifichave
conducted
Training,known
Mobilization
Preparedness
Branch,
met
National
Guard,
takes
offinfrom
quickly
move
or out
of an
area.
sance
leader
3rd walk
Recon
Bn. toof
‘soft ducking.’
to the
recon
leadership,
“crawl,
phase”
worked hard
to Assistance
make our
sending
folksteam
to attend
Capt. the
Marvin
Wong,
199th
were employed in highlyAccording
Members
of USARPAC
supported
castinto
Disaster
Reliefhis
tabletop
exercise
in with
olulu
Police
Department
officials
Decem- at this meeting.”
Nellis Air
ForceCpl.
Base,
Nev.,Sanders,
dureight
native
Kirkland,
Wash., said
Jeff
the purpose
was
toexercises,
preparing
thethey
TFI teamofonethe
to beoperation
emulated
other
while of
continSquadron
(FS); Tech.
complex day and night operand
crewHawaii
ofGroups
the Fighter
TV of
hitapproximately
show
Chendu,
China,
during
aand
Disaster
If parents or students need counseling serber to troops,
review
security
procedures
for the a reconnaissance
Flag 13-2 on Jan. 23.
ingtoRed
in techniques
the AirManagement
Force.”
clad
in
were attached
aschools.
Raptors to beand
combat
exchanged
tactics,
pro- ready,
uing
Sgt.harnesses,
Kenneth
Tech
ations in nearly all of their
build throughout
their military
partnership
byto hone
“Hawaii
Five-0”
at
Fort Lopez,
Exchange
heldtheir skills
vices during this time, they should contact the
state’s public
Air Combat
In orderboth
to prepare
the
the team
plansSingatoShafter’s
lean rope
onhistoric
Sgt. Palm
Mark
Gorospe
Tech.
mission sets and demonSee pertinent
RECON,
RECON
, A-8
that
dangled
fromand
a CH-53E
Super with law enforcement was
cedures Simulator,
with the highly
trained
strengthening
nations’
tactics
CirNov.for
26-Dec.
1.the in
school
or the DOE for assistance at
The meeting
Leading Edge Images photo by
paid off.
The Hawaii Raptors lessons learned at Red
Scott
Haitsuka, all
of Courtesy
strated the ability to rede- two-week-long Red
cle Flag
and at Sgt.
various
locaTheFlag
8th Theater
Susprompted
the shooting at the Con- 586-3232.
Glennfollowing
Bloore
said the Command
were the only unit at Red and training to taketions
themon 154th
ploy and reconstitute within exercise, Ladtkowtainment
Oahu.Aircraft
One Maintenance
(Editor’s note: Information from Departnecticut school that killed 20 students and
Fighter Flag
the allotted time and fiscal 199th and 19thcommander,
Squadron
episode aired
in Novem-(AMXS); Tech.
Maj. 13-2
Gen. to not lose a single into the next phase —getting
ment
of
Education
press
releases
was used in
seven adults.
(Below) Maintainers deployed
Squadrons worked
continusortie
maintenance or sup- ready to deploy.
constraints.
Sgt. Peter
/Gozontagalog
and
ber and another
airs at
a
Stephen
Lyons,
led to
the
“All offrom
Hawaii’s
public
schools
the 15th
Wing
and have
154themer- this article.)
individual
port which
issues.
“The Hawaiian Raptors
of
Red Flag, the largest full- ously, both as U.S.
later date. Staff Sgt. James Lee, both
delegation,
gency procedures in place, and today our
at 154thwas held Maintenance Wing, Air National Guard,
Ladtkow
scale exercise that depicts entities and as a team.
An unveiling
also There
visited Beijing
and said this proves made a strong showing
teams revisited those procedures with a
Andrew
Airmen,Thethey
are ready
(MXS); Tech. Sgt. perform maintenance checks
wartime conditions, provid- were 40 active duty
Feb.
22 for 16 Squadron
fleet hydrogen
Crisis resources
Kunming.
exercise
was to deploy and Red Flag,” said Maj.
heightened awareness,” stated SuperintenFessenden, 199fuel
FScell
director
Kamalii,
154th on F-22 Raptors at Nellis Air
ed the perfect opportunity 101 Air National Guard fight when called upon.
vehicles, Scott
which military
The following links are helpful rebased on a fictional third country
dent Kathryn
FForce
Fo
rce Matayoshi.
Base, Nev.“While this tragedy
of weapons. “It’s quite an Maintenance Operations
A
rmen and 11 contractors
Airmen
f r the Hawaii
fo
Haw
a aii Raptors to Ai
aw
for
services in Hawaii are testing in an
sources for addressing a crisis with chilthat suffered a 7.8 earthquake, which
is incomprehensible, all of our schools have
validate their training pro- that came together
Courtesy
photo by available
Ervin Booker for students,
requested both the U.S. and China to render effort to research efficient, clean and renewable
dren:
counseling
services
energy sources. The endeavor, geared to reduce
aid.
•http://crisisguide.neahin.org/crisis
parents and teachers who may need them.”
Another significant event was USARPAC’s the U.S. military’s dependence on petroleum,
guide/after/mentalhealth.html
U.S. Army Garrison-Hawaii is taking addiparticipation in Alam Halfa exercise in New was celebrated during a ceremony at Palm Cir•www.apa.org/topics/violence/school
tional steps to ensure the safety of schoolchilZealand, marking the first time in more than 20 cle, here.
-shooting.aspx.
dren attending Army schools.
“The Army continues to investigate technoloyears USARPAC has been able to train with the
“We are also having an Army school planKiwi’s. Members of the 25th Infantry Division gies and partnerships that give the U.S. a decisive
have been designated to participate in the future advantage,” said Lt. Gen. Francis Wiercinski,
commander, USARPAC.
Alam Halfa exercise.
USARPAC announced 2012 NoncommisUSARPAC also made history when Secretary
of the Army John McHugh announced Aus- sioned Officer and Soldier of the Year winners,
tralian Maj. Gen. Richard M. Burr as USARPAC’s June 15. Staff Sgt. Neal Lang III, Charlie Battery,
Deputy Commanding General for Operations, 1-38th Field Artillery, Camp Casey, South Korea,
Aug. 20. USARPAC is the first Army Service Com- was selected as NCO of the Year. Pfc. Jose L.
ponent Command to have a coalition partner Figueroa, 536th Maintenance Control Section,
Lance Cpl. Jose Lujano
Marine Corps
Installations Pacific
524th| Combat
Sustainment
Support Battalion,
general officer serving in this capacity.
45th Sust. Bde.,
8th TSC,
was named Soldier of
annual Pacific
ArmiesofManagement
Lt. Gen. Kenneth J. GlueckThe
Jr.,36th
commanding
general
III Marine Expeditionary
Force,
addresses
Year.
Seminar
201225,
was
held inanCanberra,
Marines, sailors and civilians,
Oct.
during
all handsAustralia,
reflection the
brief
at Camp Foster. Glueck
An award
ceremony
was also held for HawaiiJuly 12-20.
Army
from
27 Pa-members’
visited all Marine installations
on Senior
Okinawa
topersonnel
emphasize
service
roles
as ambassadors
on Okinawa, reinforce the
corerelationships
values and and
highlight
the positive
civilian relationship
employees atbeFort Shafter, reccificMarine
nations Corps’
developed
ex- based
tween the Okinawa community
and the
Marine
Corps. largest the- ognizing their contributions to USARPAC in
changed views.
PAMS
is USARPAC’s
ater security and cooperation event, co-hosted 2011, in nine different categories, Feb. 29.
Photo courtesy of Solomon Elementary School, Schofield Barracks
Story and photo by
MC2 Nardel Gervacio
Recon Marines, Singaporean Special
USARPAC
details Yeartraining
in Review in
Forces
conduct
Hawaii
Security
measuress in
place at all HI schools
ools
Sergeant Major of the
Marine CorpS viSitS
Marine CorpS BaSe hawaii
Navy divers,
N
di
Waipahu
W i h students
t d t ‘‘walk
lk ‘Share’-ing the good news
tall’ to promote drug prevention
III MEF commander provides
guidance for 2013
Navy Region
Hawaii 6,
Public
Affairs
VOLUME
ISSUE
5
6
FEBRUARY/MARCH
APRIL/MAY
2013 2013
Navy divers from Mobile
Year in
In Memoriam | A-3
New Year, new you |
Sleepy? | B-9
Diving and Salvage Unit (MDSU)
Review | A-3
B-1
Remembering
those who gave
Sleep disorders can
One, accompanied by Cpl.
localMark
fire- W. Stroud
operational intent; being the
most ready
the ultimate sacrifice in 2012.
affect much more than
fighters and policeMarine
officers,
thru A-7
force in United States Pacific Command,”
Corps Installations Pacific
Don’t give up on your weight
the third of life spent in
walked with teachers and stuloss resolutions yet! Help is
said Glueck. “We have proven time and
bed.
Deployments,
dents Feb. 6 to raise CAMP
awareness
available.
BUTLER, Okinawa,
Japan — Lt. again to be the force of choice; responding
redeployments,
about drug prevention.Gen. Kenneth J. Glueck
the command- to today’s crisis, with today’s force, today.”
evenJr.,
pirates!
The Waipahu Elementary
III MEF’s involvement in humanitaring general of III Marine Expeditionary
School Drug Free Walk is an
Force, provided
guidance to his command, ian assistance and disaster relief operations
annual event held within
the
around
the
Asia-Pacific
region
in
2012,
Jan.to4, prothat explained his intent and vision
Waipahu neighborhood
HAWAI‘I’S OWN LUXURY
highlighted by flood relief efforts in the Refor III MEF
mote education, mentoring
and during 2013.
public
of
the
Philippines,
demonstrated
the
The
commanding
general’s
message
rehealthy lifestyle choices with a
LIFESTYLE MAGAZINE
inforced
and expanded upon guidance pro- necessity of an expeditionary force in readiawarefocus on drug prevention
Lance Cpl. Nathan Knapke | Hawaii Marine
vided in 2011 and 2012, and praised the ness in the region, reinforcing the need for
ness.
Sergeant Major of the Marine Corps Micheal Barrett spoke with Marines at
“MDSU-1 has sponsored
the of his command during the continual preparation and training by III
performance
Anderson Hall Dining Facility during lunch, Jan. 7, about living quarters on
drug free walk for thepast
past
five
two
years.
Marine Corps Base Hawaii. Barrett toured MCB Hawaii analyzing the on
See MEF, A-8
years,” said Cmdr. “The
Thomas
MEF has excelled in meeting my
base facilities, ensuring Marines had proficient living standards.
Murphy, MDSU-1 commanding
officer. “We have also continued
our relationship with the school
Out of the park!
Kailua Grub!
Sunday
Saturday
in weekly health activities Chief Navy Diver (DSW/SS/SW)
Donald R. Acker of Waianae, assigned to
Wounded
WarriorOne, gives high fives to students
Dining out in Kailua?
through the Waipahu Elementary Mobile Diving and Salvage
Unit (MDSU)
amputees
win
Try Kalapawai Cafe
School keiki fitness program.”
at Waipahu Elementary
School following
the completion of their annual
High 75
community softball
and Deli, C-1
High 76
Before the start of the walk, drug free walk.
Low 68
game, B-1
Low 67
Gary Chun, principal of Waipahu
The approximately one-mile
Elementary School, thanked right direction,” said MDSU-1
sponsors as well as the Sailors Construction Mechanic 1st Class walk started along Waikele Road,
continuing through Pupupuhi
Christopher Thorp.
assigned to MDSU-1.
U.S. Navy photo by MC1 Chad Runge
“That’s why I am here every Street and Pupukahi Street and
“This walk sends a message
U.S. Naval Academy Midshipman 1st Class Ashleigh Share
that we care about their lives and week leading the keiki fitness Farrington Highway, as the stucelebrates after choosing the guided-missile destroyer USS
to let them know that drugs is not program, volunteering for the dents shouted “be drug free”
Paul Hamilton (DDG 60), homeported in Hawaii, during ship
Are
Most along the route. Many drivers
the answer to living,” said Chun. “Kindergartners
selection night. Ship selection is an annual event at the
“Drugs destroy so many lives. Precious” program at the begin- honked as they drove by to show
Naval Academy when future surface warfare officers of the
It is important that we teach ning of each school year and the their support.
senior class of midshipmen select their next assignment folchildren the dangers of drugs “Read Aloud America” program
lowing their graduation and commissioning.
and help them to grow in the every two years,” Thorp said.
See PARTICIPANTS, A-2
PACAF C-17 demo team
departs for Aero India
See page A-2
USS Cheyenne visits
Subic Bay
page A-3
Tothero relieves Seif during
USS Buffalo change of
command See page A-2
PACAF’s “Hana Hou” band performs at Vietnamese New Year
celebration See page A-4
His thumb up
or down could
make or break
a film >> A24
Players in the Hawaii
Women’s Gridiron
League enjoy getting
physical >> C5
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25,905 OR $329/MO.
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250
PEARL CITY
564-9900
www.CutterDodgePearlCity.com
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Kokua Line A20
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today
Comics D4-5
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sports
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views & voices
Our View A15
Your Letters A17
money
TheBuzz B2
Stocks B5
Get to know Hawai'i's trailblazers
Seductive spring looks
Peter Merriman's new
restaurant in Ko Olina
SHANE VICTORINO
This Maui-born All-Star looks forward
to his future with the Red Sox
NEWSSTAND PRICE $3.95
HILux_Covers_SHANE V_AprMay_final.indd 1
905 Kamehameha Hwy. •
THE 2013 MOTOR TREND
TRUCK OF THE YEAR
WONDER WOMEN
Sounds of Freedom to race in
Great Aloha Run on Presidents’
Day, Feb. 18 See page B-6
RULES OF ATTRACTION
WRIST MANAGEMENT
2013 RAM
As Low As
Celebrating Chinese New Year
See page B-1
GO WEST
He says seed farms’
practices are
harming Molokai’s
ecology >> A16
1500
CREW CAB 4X2 ST
Volume 4 Issue 5
Staff Sgt. Terri Barriere
SPORTS
THESE WOMEN TAKE
THIS FLAG FOOTBALL
LEAGUE SERIOUSLY
CUTTER Chrysler Jeep Dodge
FIRST PLACE
February 8, 2013
F-22 Raptors ʻfly highʼ in first Red Flag deployment
The latest timepieces from SIHH
in Geneva
MOVIE CRITIC
ROGER EBERT,
70, DIES
(PD4717) MSRP $33,585
2012
“Navigator”
Please see KOREAS, A10
ACTIVIST RITTE
AMONG LEADERS
OF ANTI-GMO FIGHT
An Edition of
www.mcbhawaii.marines.mil
Hawaii Marine
Y!
WA
THE
ON
OR
CK
STO
January 18, 2013
Volume 44, number 2
‘BY THE DAWN’S EARLY LIGHT’
3/1/13 5:27 PM
TO SUBSCRIBE CALL
538-NEWS
——————
OUR 132ND YEAR, NO. 64
48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 • www.auditedmedia.com
01-0963-0
Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
Circulation
The ^Honolulu Star-Advertiser is ranked
21st Daily in the nation.
Newspapers
Total Honolulu star-advertiser
and Branded editions
sunday
Monday
Tuesday
wednesday
Thursday
Friday
saturday
Mon-Fri avg.
207,139
190,428
192,700
508,757
193,553
255,468
195,289
268,182
Honolulu star-advertiser
sunday
Monday
Tuesday
wednesday
Thursday
Friday
saturday
Mon-Fri avg.
138,020
117,875
119,837
135,151
120,474
135,292
126,173
125,725
Honolulu Star-Advertiser Digital
Replica
16,176
16,067
16,157
16,162
16,184
16,180
16,167
16,150
Honolulu Star-Advertiser Digital
Non-Replica
52,943
52,774
52,859
52,862
52,865
52,863
52,949
52,845
Total Honolulu star-advertiser
average Circulation
207,139
186,716
188,853
204,175
189,523
204,335
195,289
194,720
Honolulu Star-Advertiser Print
(Subject to Audit)
Branded editions
MidWeek
300,422
60,084
Street Pulse
46,842
9,368
USA Today - Hawaii Edition*
(01/01/13-03/31/13)
3,712
3,847
4,160
4,030
4,291
4,010
Total Branded editions
3,712
3,847
304,582
4,030
51,133
73,462
(Subject to Audit)
*USA Today - Hawaii Edition was introduced as a “Branded Edition” on January 1, 2013. The January 1 through March 31, 2013 Mon-Fri avg. is 8,209.
Other Circulation
The Garden Island
(Subject to Audit)
8,245
8,227
8,227
8,652
8,512
Hawaii Army Weekly
Hawaii Marine
Ho‘okele (Navy & Air Force)
Total Other Circulation
Grand Total Combined
average Circulation
8,245
sunday
215,384
8,227
Monday
198,655
8,227
Tuesday
200,927
8,652
wednesday
517,409
8,512
Thursday
202,065
8,927
8,510
14,352
2,870
6,576
1,315
22,028
4,406
51,883
17,101
Friday
307,351
saturday
195,289
Mon-Fri avg.
285,283
HILUXUrY Magazine
Total Bi-Monthly Distribution
16,356**
^Source: AAM March 2013 Snapshot
(Subject to Audit)
**AAM Publisher’s Statement for six months ended December 31, 2012
Page 2 of 15 • 01-0963-0
Alliance for Audited Media
Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
Star-Advertiser Readership
A week in print and a month online with
the Star-Advertiser reaches 75% of
Oahu adults.
Staradvertiser.com
30 Days
166,366
Daily Star-Advertiser
Average Issue
Sunday Star-Advertiser
Average Issue
22%
305,431
41%
411,530
55%
Star-Advertiser 7 Days in Print
and 30 Days Online
557,086
75%
Source: 2012 Release 2 Scarborough Report. Copyright 2013, Scarborough Research.
All rights reserved. (Oct 2011 - Sep 2012) - Base is 744,052 total Oahu adults.
Page 3 of 15 • 01-0963-0
Alliance for Audited Media
= 5,000 Oahu Adults
0%
Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
10 0%
Reach of Demographic Groups
Rent/Other
Own residence
74. %
.9 %
9
557,0
155
86
,883
55
.2 %
41
.1 %
205
,32
7
28
3,3
45
411,530
76
305,431
55.3 %
41.0 %
.0 %
19,659 28.1 %
9.7 %
159
,916
3
27,235 3
9
0%
10
142,362
5.1 %
45,4
,72
4
Asian
74
82,9
69 6
84
IONALITY FAM
NAT
I
L
2,6
226
0%
1
,28
22
55 or older
10
73
.
.6 %
23
6
28
%
3
590
59,
71.
,391
93
195,
674
22
5,6
%
.5
80
179
%
55
.3 %
.5 %
87
Native Hawaiian,
Pacific Islander
Married
10 0%
Other Ethnicity
175
,20
2
40,
.2
3%
%
51
Y
63
.5
,71
87
.6 %
.3 %
34
9 8
5. 1 2
04
29
5,0
183,937
70,55
9
75
49
%
.1
%
,39
3
14
35-54
9% 1
%
% 70
34.8
%
82
49.0 99,0
70.3%
77
,79
218
122,962
65.
%
1.7
146,425
72.7 %
Star-Advertiser 7 days print
plus 30 days online
0
0.
1
%
63.1
31.2% 79,051
48.6%
Sunday Star-Advertiser
average issue
%
%
00
94
92,8
Daily Star-Advertiser issue
%
18-34
10 0%
JOB/INCOM
E
.6
AGE
10 0%
%
1
5%
,741
273
%
73
21
55,8
%
75 6
.2
132,7
50
929
,
7
0
1
Have Children
5
20
%
%
.1
24 40.0
27.
Women
0%
%
%
2.9
.1 %
10 0%
%
College
Graduate
7
,32
8
,54
9
14
5
.2 5.
0
5
4
47
118,624 40.6
17
SEX
%
2%
152,867 52.4%
2.9
8,290 8
222,244 66.6%
%
6
.
,081
53
258 10
60
1.6
.0
%
153,449 40
26.2
87,371
42 8
334,8
%
7.
47,60
2
76.9 %
.1 %
94
0%
81,5
08
White
Collar
61
87,
04
5.
224,666
.9
81
112
,55
9
112
,413
6
Blue Collar
0
02%
18,
49
0,9
15
Household Income
$100,000+
Men
10
G
N
I
S
U
O
H
10 0%
Total Oahu
Adults
White
Source: 2012 Release 2 Scarborough Report. Copyright 2013, Scarborough Research.
All rights reserved. - Base is 744,052 Oahu adults.
Page 4 of 15 • 01-0963-0
Alliance for Audited Media
Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
About Oahu
reaCH
Publication
Readership
%
Honolulu Star-Advertiser
Daily + Sunday print (7 Days)
524,177
Oahu adults
70%
Honolulu Star-Advertiser +
MidWeek Oahu
Daily + Sunday print (7 Days)
594,620
80%
Oahu adults
Source: 2012 Release 2 Scarborough Report. Copyright 2013, Scarborough Research.
All rights reserved. - Base is 744,052 Oahu adults.
aBOUT HONOLULU sTar-aDverTIser
•
•
•
Hawaii’s daily newspaper, and Oahu’s daily newspaper –
publishes 7 days a week
Honolulu Star-Bulletin (est. 1882) and The Honolulu Advertiser
(est. 1856) merged to launch Honolulu Star-Advertiser in June
2010
Award-winning journalism covering local, state, national and
world news for Oahu and neighbor islands
aBOUT OaHU
•
There are 752,056 adults on Oahu
50% are male, and 50% are female
32% are 18-34 years old, 34% are 35-54 years old and
34% are 55 years old or older
44% of Oahu’s population is Asian, 22% is White, 9% is
Pacific Islander, 3% is another single race and 22% has 2
or more races
52% of households are married-couple families
34% of households have children 17 or younger
63% of adults 25+ have some college education or higher
The average household income is $83,396
55% of households are owner-occupied
The median home value is $544,300
•
•
•
•
•
•
•
•
•
Source: U.S. Census - 2011 American Community Survey
•
•
•
•
•
Oahu received 4.9 million visitors in 2012.
They spent over $7.4 billion.
That’s 19% more than in 2011.
Oahu visitors stay an average of 7.4 days.
on the Garden Isle.
Source: State of Hawaii - Department of Business,
Economic Development & Tourism
President & Publisher
Dennis Francis ......................... 808.529.4702
[email protected]
Sr. Vice President / Marketing
J. David Kennedy..................... 808.529.4818
[email protected]
Director of Business Development
Jay Higa..................................... 808.529.4712
[email protected]
Sr. Vice President / Advertising
Glenn Zuehls ........................... 808.529.4704
[email protected]
Director of Retail Sales
Darin Nakakura ....................... 808.529.4726
[email protected]
Vice President / Circulation
David Williams ........................ 808.695.6318
[email protected]
Director of Classified Sales
Patrick Klein ............................ 808.529.4842
[email protected]
Director of Sales & Marketing
Linda Woo ................................. 808.529.4355
[email protected]
Director of National Sales / Majors
Mike Wiley ................................ 808.529.4385
[email protected]
Page 5 of 15 • 01-0963-0
Alliance for Audited Media
Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
About Kaua‘i
reaCH
Publication
Readership
%
The Garden Island Weekly
Daily + Sunday (7 Days)
46,055
87%
The Garden Island +
MidWeek Kaua‘i Weekly
Daily + Sunday (7 Days)
46,843
89%
Kaua‘i adults
Kaua‘i adults
Source: 2012 Release 2 Scarborough Report. Copyright 2013, Scarborough Research.
All rights reserved. - Base is 52,850 Kaua‘i adults.
aBOUT THe GarDeN IsLaND
•
•
Kaua‘i’s daily newspaper – publishes 6 days a week, Monday-Friday
and Sunday
Est. 1902
aBOUT KaUa‘I
•
There are 52,522 adults on Kaua‘i.
50% are male, and 50% are female
24% are 18-34 years old, 36% are 35-54 years old and 40%
are 55 years old or older
38% of Kaua‘i’s population is Asian, 33% is White, 9% is
Pacific Islander and 19% has 2 or more races
55% of households are married-couple families
35% of households have children 17 or younger
63% of adults 25+ have some college education or higher
The average household income is $69,095
59% of households are owner-occupied
The median home value is $479,700
•
•
•
•
•
•
•
•
•
Source: U.S. Census - 2011 American Community Survey
•
•
•
•
Kaua‘i received 1.1 million visitors in 2012.
They spent over $1.4 billion.
That’s 20% more than in 2011.
Kaua‘i visitors stay an average of 7.5 days
on the Garden Isle.
Source: State of Hawaii - Department of Business,
Economic Development & Tourism
Casey Quel Fitchett, Publisher
[email protected]............... 808.245.0421
Jay Higa, Advertising Director
[email protected] ............... 808.529.4712
Dennis Francis
President
J. David Kennedy
Senior Vice President / Marketing
Linda Woo, National Advertising
[email protected] ............... 808.529.4355
Glenn Zuehls
Senior Vice President / Advertising
Classified Advertising
[email protected].... 808.246.0325
David Williams
Vice President / Circulation
Retail Advertising
[email protected] ....... 808.245.0425
Legal Advertising
[email protected] .............. 808.245.0450
Online Advertising
[email protected] ........ 808.245.0442
Page 6 of 15 • 01-0963-0
Alliance for Audited Media
808.529.4700
Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
Portfolio of Products
OaHU pUBLICaTIONs, INC.
The Honolulu Star-Advertiser is the flagship publication of Oahu Publications, Inc., whose portfolio includes The Garden Island, MidWeek,
the Hawaii Army Weekly, Hawaii Marine, Ho‘okele, HILuxury, and a growing roster of community periodicals and in-room resort magazines.
OPI owns and publishes a diverse group of products which include:
The Honolulu
Star-Advertiser
is
read
by
*
7 out of 10 Oahu adults each week.
4/5/13 ★
Honolulu
511 Star-Advertiser
MOSTLY SUNNY
HIGH 83, LOW 69 >> A18
STARADVERTISER.COM
75¢ OAH U, $1 N E I G H B O R I S LAN D S
T H E P U L S E of P A R A D I S E
OVER
IN
Y!
WA
THE
ON
OR
CK
STO
VEHICLES
1-888-345-0381
Late-night
spots blamed
for Ala Moana
crime surge
Please see STABBINGS, A10
Sunday: One man
stabbed
3
Area of
detail
King
OAHU
3
Stre
et
Sh
Str erid
ee an
t
2
et
pio
lan
Ma
1
iB
ou
N
tre
et
kalo
lev
ard
STAR-ADVERTISER
Kim Jong Un likely “is going to have to start
shooting” as the peninsula’s tensions escalate
By William Cole
An East Coast defense expert says there’s a 90 percent chance that North
Korea will start a shooting
exchange with South Korea
that will result in a cycle of
successively larger retaliations by both sides — a scenario that could draw the
United States back into conflict on the peninsula.
John Pike, director of
think tank GlobalSecurity.org, said it has become
“quite clear” that North Ko-
DENNIS ODA / [email protected]
Manalani Mili Hokoana English captured the title of Miss Aloha Hula Thursday night at the
Merrie Monarch Festival competition in Hilo. The dancer from Maui’s Halau Na Lei Kaumaka
o Uka performed “E Pili Mai — a song for a sweetheart — in the auana, or modern, section of
the competition. English scored 1,057 points, 15 more than the runner-up, Sloane Makana
West. She also won the language award. Her kumu hula are Napua Greig and Kahulu Maluo.
FOR MORE ON THE COMPETITION AND ADDITIONAL PHOTOS
OBITUARY
SUNDAY OAHU READERSHIP
138,020
AAM Publisher’s
Statement Six months ended
March 31, 2013
411,538
*Source: 2012 Release 2 Scarborough Report.
Copyright 2013, Scarborough Research. All
rights reserved. Base is 744,052 adults.
THE GREAT INDEX TO FUN
Please see KOREAS, A10
ACTIVIST RITTE
AMONG LEADERS
OF ANTI-GMO FIGHT
MOVIE CRITIC
ROGER EBERT,
70, DIES
THESE WOMEN TAKE
THIS FLAG FOOTBALL
LEAGUE SERIOUSLY
He says seed farms’
practices are
harming Molokai’s
ecology >> A16
His thumb up
or down could
make or break
a film >> A24
Players in the Hawaii
Women’s Gridiron
League enjoy getting
physical >> C5
DEC.
9-15
2012
DECEMBER 09, 2012 | HAWAIIRENOVATION.STARADVERTISER.COM
Zippy’s McCully store
manager Peter Chun
Wash away your
window worries
EVENT WORLD OF DANCE 4
ALSO:
At Adega, it’s
always a bom dia | 24
2013 RAM
A holiday guide to get you in a festive mood | 13
Satisfy your sweetest cravings at Ichiriki | 23
FABULOUS HOME DECOR UPDATES. See Page 4
AN ADVERTISING SUPPLEMENT PUBLISHED BY OAHU PUBLICATIONS, INC.
PV SOLAR SYSTEMS • TOTO • SAUNA • WALK-IN TUB • JACUZZI • LED LIGHTING • LG STUDIO • LIEBHERR • HANSGROHE • VIKING
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THE 2013 MOTOR TREND
TRUCK OF THE YEAR
local
Kokua Line A20
Obituaries A24
today
Comics D4-5
Television D6
sports
UH football C3
Out There C5
views & voices
Our View A15
Your Letters A17
money
TheBuzz B2
Stocks B5
Hot Tub
Serving Hawaii Since 1981
2933 KOAPAKA St. HONOLULU, HI. 96819 • SHOWROOM HOURS MON-SAT 8am–4pm
CUTTER Chrysler Jeep Dodge
PEARL CITY
STAGE ‘ANNIE’ 9
Drop in at Windows Hawaii and learn more about the
ease and efficiency of Anlin’s self-cleaning glass
technology, which will leave your windows sparkling —
and you stress-free. See page 3
808-695-3976 • www.hawaiihomeexpo.com
CABINETS • STONE TILE • STONE SLABS • PORCELAIN TILE • POOL TILE • GLASS TILE • MOSAICS • COUNTERTOPS • AND MORE
(PD4717) MSRP $33,585
$
AN EDITION OF
There are many reasons to be merry this
season, thanks to Zippy’s Restaurants’
assortment of holiday party platters and
specials the whole family can enjoy.
&
As Low As
AN EDITION OF
FRIDAY 12/7/12
rea’s young “supreme
leader,” Kim Jong Un, “needs
to be seen as the public face
of a successful military confrontation with the Americans.”
North Korea is running
out of “nonkinetic,” or nonwarfare, moves, Pike said.
“So they are going to have
to start shooting as they
have done in the past,” Pike
said. “I don’t know exactly
what they are going to shoot
at, but they are going to find
something in South Korea to
SPORTS
1500
CREW CAB 4X2 ST
55%
AN EDITION OF
See Page 4 | Lawrence Tabudlo photo
INSIGHT
41%
aS
Korean combat likely,
defense expert says
[email protected]
305,431
SUNDAY CIRCULATION
Ryc
Stre roft
et
Stre
Ka
DAILY OAHU READERSHIP
125,725
March 15: Two men
stabbed
2
oku
A number of recent stabbings in the Ala Moana area
have some residents worried
it’s only going to get worse.
“Rule-breaking leads to
rule-breaking; law-breaking
leads to law-breaking,” said
Larry Hurst, chairman of the
Ala Moana/Kakaako Neighborhood Watch, after a Sunday brawl and stabbing on
Sheridan Street that sent a
22-year-old man to the hospital in serious condition.
“When’s it going to end?”
It was the third stabbing
in the area in a month.
Some residents say establishments that stay open
late at night and into the
early morning are the main
problem.
“You’ve got all these
places open late at night,”
DAILY CIRCULATION
KEEAUMOKU-AREA
STABBINGS
1 March 3: One man
stabbed, one hit with
baseball bat
aum
By Marcie Kagawa
[email protected]
Kee
A GRACEFUL NEW
MISS ALOHA HULA
On approved credit. Price/pymt. shown after all applicable rebates
&/or other incentives are applied. Rebates &/or finance rates may
have specific eligibility requirements &/or may be avail. only to certain customers. Not all buyers will qualify. Ask dlr. for complete details. Vehicle may not be exactly as shown & is subject to prior sale.
Price/pymt. plus 4.712% tax, lic., registration, doc
fee of $250 & any dealer installed access. †Pymt. DOC FEE
based on 3.65% APR, 78 mos., $3,000 down. Sale $
ends 6pm Sunday, April 7, 2013.
250
Page 7 of 15 • 01-0963-0
Alliance for Audited Media
TO SUBSCRIBE CALL
538-NEWS
——————
OUR 132ND YEAR, NO. 64
Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
Portfolio of Products
The Garden Island is read by 87% of
Kaua‘i adults each week.
The Garden Island
*
THeGarDeNIsLaND.COM
DAILY CIRCULATION
DAILY KAUA‘I READERSHIP
8,510
36,234
SUNDAY CIRCULATION
SUNDAY KAUA‘I READERSHIP
8,245
AAM Publisher’s
Statement Six months ended
March 31, 2013
26,125
69%
WEEKLY KAUA‘I READERSHIP
49%
46,055
87%
*Source: 2012 Release 2 Scarborough Report.
Copyright 2013, Scarborough Research. All
rights reserved.
Base is 52,850 total Kaua‘i adults.
MidWeek reaches 350,804 Oahu and
Kaua‘i adults every week.
MidWeek
**
MidWeekOahu // JANUARY 30, 2013
HAWAII’S FAVORITE NEWSPAPER Postal Customer // Vol. 29, No. 28
Lawrence Tabudlo photo // [email protected]
Coupon valid through February 15, 2013 at participating
Jack in the Box® restaurants. One coupon per guest, per visit.
One offer per coupon. No duplicate coupons accepted.
Not valid with any other offer. ©2012 Jack in the Box Inc.
672
MIDweeK.COM
•
•
•
Ukulele sensation Aidan James and Uncle Tom Moffatt are ready to rock your world
Feb. 15 at the American Lung Association’s fifth annual Breathe Concert in historic Hawaii
Theatre, showcasing a stellar lineup of stars as only The Showman of the Pacific can do
•
MIDweeKKaUaI.COM
Weekly community newspaper on Oahu and Kaua‘i – publishes every Wednesday
MidWeek Oahu est. 1984. MidWeek Kaua‘i est. 2010.
Mailed to virtually every household on Oahu and Kaua’i
Delivered by U.S. Postal Service via 2nd class mail
An Edition of
2012
FIRST PLACE
WEEKLY OAHU
DISTRIBUTION
WEEKLY KAUA‘I
DISTRIBUTION
269,067
31,355
AAM Publisher’s Statement Six months ended March 31, 2013
Page 8 of 15 • 01-0963-0
Alliance for Audited Media
WEEKLY OAHU + KAUA‘I
READERSHIP
350,804
44%
MONTHLY OAHU + KAUA‘I
READERSHIP
411,821
52%
4 wk reach
**Source: 2012 Release 2 Scarborough Report. Copyright 2013, Scarborough
Research. All rights reserved. Base is 796,902 total Oahu and Kaua‘i adults.
Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
Portfolio of Products
Military Newspapers
VOL. 42 NO. 1 | JANUARY 11, 2013
January 18, 2013
Volume 44, number 2
‘BY THE DAWN’S EARLY LIGHT’
GH
www.mcbhawaii.marines.mil
Hawaii Marine
021813 Hookele A:Ahook-A-NONEXX_1_02-08.qxp
2/7/13
4:32 PM
•
Page 1
“Navigator”
February 8, 2013
Weekly military newspapers – publishes every Friday
The official newspapers for the U.S. Army, Marine Corp., Navy and
Air Force in Hawaii.
Delivered to military homes, bases and the Hale Koa Hotel (Waikiki)
•
www.cnic.navy.mil/hawaii www2.hickam.af.mil
•
Volume 4 Issue 5
F-22 Raptors ʻfly highʼ in first Red Flag deployment
Staff Sgt. Terri Barriere
Staff
Sgt. John Johnson III | 94th Army Air and Missile Defense Command
15th Wing Public
Affairs
FORT SHAFTER — Twice a day, every day, Soldiers
die raise and lower the flag, here, but on Jan. 1, 2013, junior and senior noncommissioned officers from the 94th Army Air and Missile Defense Command carried out this
A total force team comye so that their junior Soldiers could spend the morning with their families.
time-honored tradition to welcome in the new year
prised of F-22 Raptors, active
duty and Hawaii Air
National Guard personnel
successfully completed the
Hawaiian Raptors first overwater deployment when they
Lance Cpl. Suzanna Lapi| Hawaii Marine
returned Feb. 2 from Red
Marines with 3rd Reconnaissance Battalion and members of the
Singapore
Armed
Flag
13-2 at Nellis
AirForces
Force prepare for special purpose insertion and extraction rigging during Exercise Sandfisher
2013 on Marine Corps Base Hawaii, Tuesday. The purpose of the
operation
Base,
Nev. was to strengthen tactics in amphibious procedures and combat diving for both nations while building
their military partnership. Unit members performed surface swims,
craft maneuvers,
“Tosmall
the Hawaiian
Raptors, and SPIE rigging.
this Red Flag deployment
had significant meaning,”
said Lt. Col. Mark Ladtkow,
199th Fighter Squadron
(FS) commander. “This was
the first full-scale deployment from the state of
Hawaii in the F-22 Raptor.
It was a true testament to
by USARPAC and a different partner nation each amphibious procedures
Stallion helicopter. The aircraft hovered
Lance Cpl. Suzanna Lapi
our total and
force combat
initiative porean divers.
year. This was the third time Australia has host“The operation is a good opportunity as the unit attached and disconnected
diving. Unit members
sur
surMarine Corps Base Hawaii
(TFI) as performed
well as our mainteed the event since the initial PAMS in Hawaii in
work with
units that have
a lot
face swims, small
craft operations
maneuvers,
and
unitother
employment
to make
Red from
Flag the rope onto the ground.
nance,
and
sup- tograms,
1978.
experience,”
said. com- 13-2 a success. Shortly after, they conducted heand extraction ofcapability
Reconnaissance Marines from 3rd Re- special purpose insertion
and he
overall
port personnel.”
USARPAC held a groundbreaking ceremony
for the same reason, but the
Thecapability.
two nations worked together
to locasting
rigging.
connaissance
Battalion,
based
in
OkinaAccording
to
Ladtkow said the mission bat
to inaugurate a new command and control facilteam now exited from the rear of the
outhave
SPIE been
rigging
and helocasting
Singaporeanthedivers
Every year, the
wa,
Japan,
dove When
in and
took flight
with
working
Ladtkow,
substantiated
crew’s carry“We
ity at
Fort Shafter.
completed,
the facility
SCHOOL
LIAISON OFFICE
ning committee meeting on Jan. 23,” said
relentlessly
over one
the another
past
helping
prepare aircraft by jumping into the water. The
train
together
for rehearsals,
ability
to
generate
members
of the command
Singaporeand
Armed
Forces
Child,
Youth
andmobilize,
School
Services,
will consolidate
control
func- and recon Marines
Wendy Nakasone, Army School Liaison Offitwo
years
on
our
conversion
and
deploy
eight
F-22s
with
boat,
which they also pushed out, was
for
the
exercises
by
fitting
and
checking
three
weeks.
Over
the
past
eight
years,
Naval
Diving
Unit
during
Exercise
SandFamily
and
Morale,
Welfare
and
Recreation
tions replacing 12 separate pre-World War II
cer.the
“WeF-15
will discuss
this issue at that time.
from
theSPIE
F-22,”
theirinassociated
equipment their
partially inflated before exiting. They
gear.
They to
used
rigging toand
pretrained
both
Singapore
fisher
2013,
bilateraltrailers.
training
exercise
building
and atemporary
Most
facilities they haveHONOLULU
The
principals,
garrison
commander
di— The
Hawaii
StateF-22s
Depart-Ladtkow
Now
officially
pastthethe
said.
“We
have
the
years
of
preparation
and
personnel.
The
completelyand
filled
it with
air once
parerectorates
for a situation
in which
a helicopter
held
MarineasCorps
Basebut
Hawaii
fromin and Hawaii.
wereatdesigned
temporary,
have been
of Emergency
Services
and Plans,
ment of Education
Safety, Security
Emer“crawl,
walk known
phase”as of
worked
hard
make
our units
sending
his folks tohitattend
were
employed
in and
highly
the water,
a process
can’t
safely
landto and
patrol
need
Ritchie,
a reconnais
Staff gency
Sgt. King
reconnaisJan.
to 18.
use 7more
than 70 years.
Training,
Mobilization
and Security
will
all be team
Preparedness
Branch,
met
with
Honthe
Hawaii
team move
one
to be
emulated
exercises,
while
contin- preparing
complex
night
oper‘soft
ducking.’
toTFI
quickly
into
or out ofother
an area.
with day
3rdand
Recon
According
the recon
leadership,
Members oftoUSARPAC
supported
the cast sance team
at this meeting.”
olululeader
Police
Department
officials
inBn.
Decemthroughout
the Air Force.” eight
uing
to hone their
skills in Raptors to be combat ready,
ations
inWash.,
nearly
all they
of
their Groups
Cpl. Jeff Sanders, a reconnaissance
of approximately
troops,
said
the purposeand
of crew
the of
operation
wasshow
to and native
the TV hit
parents
students
ber of
to Kirkland,
review
security
for the InIforder
the Air serCombat Simulator, the team plans to lean on
to or
prepare
forneed
the counseling
mission
setsprocedures
and demonin during
harnesses,
were
attached
to the
a
tactics,
techniques
and pro
pro- cladvices
build their military
by exchanged
“Hawaii partnership
Five-0” at Fort
this
time,
they
should
contact
state’s
public
schools.
strated the ability to rede- two-week-long Red Flag paid off. The Hawaii Raptors lessons learned at Red Flag
RECON,
rope
that dangled
from
athe
CH-53E
Super
highly
trained
Singa
Singastrengthening both
nations’
tactics
in cedures with
Shafter’s
historic
Palm Cirpertinent
school or
the DOE
for were
assistance
The the
meeting
withreconstitute
law enforcement
exercise,
Ladtkow
said
the atonly unit at Red andSee
training
to takeA-8
them
ploy
and
withinwas
cle and at various loca586-3232.
promptedthe
following
the shooting
at the
Con-199th
and 19th Fighter Flag 13-2 to not lose a single into the next phase —getting
allotted
time and
fiscal
tions on Oahu. One
(Editor’sworked
note: Information
Departnecticut school
that killed 20 students andSquadrons
continu- from
sortie
to maintenance or sup- ready to deploy.
constraints.
episode aired in Novemment of
Education
press releasesport
was issues.
used in
seven adults.Red Flag, the largest full- ously,
both
as individual
“The Hawaiian Raptors
ber and another airs at a
this article.)
“All of Hawaii’s
public schools
emer-entities
and as a team. There
Ladtkow said this proves made a strong showing at
scale exercise
that have
depicts
later date.
gency procedures
place, and providtoday our were 40 active duty Airmen, they are ready to deploy and Red Flag,” said Maj. Andrew
wartimeinconditions,
An unveiling was held
Fessenden, 199 FS director
ed thethose
perfect
opportunity
teams revisited
procedures
with a 101 Air National Guard fight when called upon.
Feb. 22 for 16 fleet hydrogen
Crisisand
resources
of weapons. “It’s quite an
Airmen
A
rmen
11 contractors
f rawareness,”
fo
Haw
a aii
aw
for
the Hawaii
Raptors
to Ai
heightened
stated
Superintenfuel cell vehicles, which military
The following
together links are helpful revalidate
their“While
training
pro- that came
dent Kathryn
Matayoshi.
this tragedy
services in Hawaii are testing in an
sources for addressing a crisis with chilis incomprehensible, all of our schools have
effort to research efficient, clean and renewable
dren:
counseling services available for students,
energy sources. The endeavor, geared to reduce
•http://crisisguide.neahin.org/crisis
parents and teachers who may need them.”
the U.S. military’s dependence on petroleum,
guide/after/mentalhealth.html
U.S. Army Garrison-Hawaii is taking addiwas celebrated during a ceremony at Palm Cir•www.apa.org/topics/violence/school
tional steps to ensure the safety of schoolchilcle, here.
-shooting.aspx.
dren attending Army schools.
“The Army continues to investigate technolo“We are also having an Army school plangies and partnerships that give the U.S. a decisive
advantage,” said Lt. Gen. Francis Wiercinski,
commander, USARPAC.
USARPAC announced 2012 Noncommissioned Officer and Soldier of the Year winners,
June 15. Staff Sgt. Neal Lang III, Charlie Battery,
1-38th Field Artillery, Camp Casey, South Korea,
was selected as NCO of the Year. Pfc. Jose L.
Figueroa, 536th Maintenance Control Section,
Lance Cpl. Jose Lujano | Marine Corps Installations Pacific
524th Combat Sustainment Support Battalion,
45th
Sust.
Bde., 8thJ. TSC,
wasJr.,
named
Soldier of general of III Marine Expeditionary Force, addresses
Lt.
Gen.
Kenneth
Glueck
commanding
the Year.sailors and civilians, Oct. 25, during an all hands reflection brief at Camp Foster. Glueck
Marines,
An award
ceremony
was also held
Hawaii- to emphasize service members’ roles as ambassadors
visited
all Marine
installations
on for
Okinawa
on
Okinawa,
the
Corps’
based
civilianreinforce
employees
at Marine
Fort Shafter,
rec-core values and highlight the positive relationship beStory and photo by
tween
the their
Okinawa
community
and the Marine
Corps.
ognizing
contributions
to USARPAC
in
MC2 Nardel Gervacio
2011, in nine different categories, Feb. 29.
Photo courtesy of Solomon Elementary School, Schofield Barracks
Recon Marines, Singaporean Special
USARPAC details
detaai Forces
Year in Review
conduct
Securitytraining
measures in
in Hawaii
U.S. ARMY-PACIFIC
Public Aff
Affairs
f airs Office
ff
Off
ffi
ff
fice
FORT
R SHAFTER – Activ
RT
Activities
ivi
iv
vities in the
t e Asia-Pacifth
Asia-Paac
ic region stepped up considerably this year as the
Department of Defense refocuses on the Pacific area of responsibility.
America’s Army in the Pacific participated in
185 engagements, 14 bilateral exercises and 10
joint exercises in the region involving numerous
partner nations in the Asia-Pacific region.
The People’s Liberation Army and U.S. ArmyPacific conducted their first Joint Humanitarian
Assistance Disaster Relief tabletop exercise in
Chendu, China, during a Disaster
Management Exchange held
Nov. 26-Dec. 1.
The 8th Theater Sustainment
Command
commander, Maj. Gen.
Stephen Lyons, led the
U.S. delegation, which
also visited Beijing and
Kunming. The exercise was
based on a fictional third country
that suffered a 7.8 earthquake, which
requested both the U.S. and China to render
aid.
Another significant event was USARPAC’s
participation in Alam Halfa exercise in New
Zealand, marking the first time in more than 20
years USARPAC has been able to train with the
Kiwi’s. Members of the 25th Infantry Division
have been designated to participate in the future
Alam Halfa exercise.
USARPAC also made history when Secretary
of the Army John McHugh announced Australian Maj. Gen. Richard M. Burr as USARPAC’s
Deputy Commanding General for Operations,
Aug. 20. USARPAC is the first Army Service Component Command to have a coalition partner
general officer serving in this capacity.
The 36th annual Pacific Armies Management
Seminar 2012 was held in Canberra, Australia,
July 12-20. Senior Army personnel from 27 Pacific nations developed relationships and exchanged views. PAMS is USARPAC’s largest theater security and cooperation event, co-hosted
accomplishment to orchestrate each mission with more
than 90 aircraft, over a dozen
airframes and five different
countries.”
“While we had our fair
share of learning points,
there’s some satisfaction in
knowing that with those
lessons learned, we are able
to
assemble
a
very
formidable and lethal joint
force product at the end of
the day,” he said.
After successfully completing Red Flag 13-2, the
Hawaii Raptors are on the
fast track for real world
deployments to the area of
responsibility in the notso-distant future.
Red Flag
1 3 - 2
place at all HI schools
Sergeant Major of the
Marine CorpS viSitS
Marine CorpS BaSe hawaii
Navy di
N
divers, W
Waipahu
i h students
t d t ‘‘walk
lk
tall’ to promote drug prevention
III MEF commander provides
guidance for 2013
superior
performers
included Capt. Robert Ice,
19th Fighter Squadron;
Capt. Marvin Wong, 199th
Fighter Squadron (FS); Tech.
Sgt. Kenneth Lopez, Tech
Sgt. Mark Gorospe and Tech.
Sgt. Scott Haitsuka, all of
154th Aircraft Maintenance
Squadron (AMXS); Tech.
Sgt. Peter /Gozontagalog and
Staff Sgt. James Lee, both of
154th
Maintenance
Squadron (MXS); Tech. Sgt.
Scott
Kamalii,
154th
Maintenance Operations
DISTRIBUTION
Flight; Tech. Sgt. Sonja
Kahawaii, 154th Logistics
Readiness Squadron; Staff
Sgt. Greg Myers, 154th
Maintenance Group; Staff
Sgt. Logan Stelle, 15th
Aircraft
Maintenance
Squadron; Senior Airman
Sean Lum, 154th Wing; and
Senior Airman Edward
Siaosi, 199 FS.
Master Sgt. Carlos Diaz,
154th Operations Support
Squadron received an honorable mention.
Hawaii army weekly
HawaIIarMYweeKLY.COM
(Top) Col. John Roscoe,
15th Wing commander, along
with Brig. Gen. Braden Sakai,
154th Wing, Hawaii Air
National Guard, commander
and his wife, welcome Tech.
Sgt. Jay Nishimura, 154th
Aircraft
Maintenance
Squadron F-22 avionics systems specialist,
back from Red Flag 13-2
on Feb. 2.
14,352
DISTRIBUTION
6,576
Hawaii Marine
Air National Guard photo by
Sr. Master Sgt. Kristen M. Stanley
(Left) A Hawaii Raptor assigned
to the 154th Wing, Hawaii Air
National Guard, takes off from
Nellis Air Force Base, Nev., during Red Flag 13-2 on Jan. 23.
Courtesy Leading Edge Images photo by
Glenn Bloore
(Below) Maintainers deployed
from the 15th Wing and 154th
Wing, Air National Guard,
perform maintenance checks
on F-22 Raptors at Nellis Air
FForce
Fo
rce Base, Nev.
DISTRIBUTION
Ho‘okele
(Navy & air Force)
Courtesy photo by Ervin Booker
22,028
HOOKeLeNews.COM
‘Share’-ing the good news
Navy Region Hawaii Public Affairs
Year in
Review | A-3
thru A-7
Deployments,
redeployments,
even pirates!
In Memoriam | A-3
Remembering those who gave
Cpl. Mark W.
Stroud
the ultimate sacrifice in 2012.
Navy divers from Mobile
Diving and Salvage Unit (MDSU)
New Year, One,
newaccompanied
you |
by local firefighters and police officers,
B-1
operational intent; being the most ready
Sleepy? | B-9
Sleep disorders can
affect much more than
the third of life spent in
bed.
walked with teachers and stu-
USA Today
Hawaii Edition
forcegive
inup
United
Command,”
Don’t
ondents
yourStates
weight
Feb. Pacific
6 to raise
awareness
loss
resolutions
Help
is prevention.
said
Glueck.yet!
“We
have
proven time and
about
drug
again to be theThe
force Waipahu
of choice; responding
CAMP BUTLER, Okinawa, Japan — Lt. available.
Elementary
Marine Corps Installations Pacific
Gen. Kenneth J. Glueck Jr., the commanding general of III Marine Expeditionary
Force, provided guidance to his command,
Jan. 4, that explained his intent and vision
for III MEF during 2013.
The commanding general’s message reinforced and expanded upon guidance provided in 2011 and 2012, and praised the
performance of his command during the
past two years.
“The MEF has excelled in meeting my
to today’s crisis,
withDrug
today’s
force,
today.”
School
Free
Walk
is an
III MEF’sannual
involvement
in humanitarevent held
within the
Waipahu
neighborhood
to proian assistance
and disaster
relief operations
education,
mentoring
and
around the mote
Asia-Pacific
region
in 2012,
lifestyle
choices
highlighted healthy
by flood relief
efforts
in thewith
Re- a
on
drug
prevention
awarefocus
public of the Philippines, demonstrated the
ness.
necessity of an
expeditionary force in readi“MDSU-1
has sponsored
ness in the region,
reinforcing
the need forthe
drug free walk for the past five
continual preparation and training by III
Out of the park!
Wounded Warrior
amputees win
community softball
game, B-1
HONOLULUSTREETPULSE.COM |
Lance Cpl. Nathan Knapke | Hawaii Marine
MARCH.01.2013
Street Pulse
AN EDITION OF
AUTOMOTIVE // LIFESTYLE//BUY&SELL
HONOLULUsTreeTpULse.COM
Sergeant Major of the Marine Corps Micheal Barrett spoke with Marines at
years,” said Cmdr. Thomas Anderson Hall Dining Facility during lunch, Jan. 7, about living quarters on
Murphy, MDSU-1 commanding Marine Corps Base Hawaii. Barrett toured MCB Hawaii analyzing the on
See MEF, A-8
officer. “We have also continued base facilities, ensuring Marines had proficient living standards.
our relationship with the school
in weekly health activities Chief Navy Diver (DSW/SS/SW) Donald R. Acker of Waianae, assigned to
through the Waipahu Elementary Kailua
MobileGrub!
Diving and Salvage Unit (MDSU)
One, gives high fivesSunday
to students
Saturday
School keiki fitness program.”
at Waipahu
Elementary School following the completion of their annual
Dining
out in Kailua?
Before the start of the walk, Trydrug
free walk.
Kalapawai
Cafe
Gary Chun, principal of Waipahu and Deli, C-1
High 75
High 76
The approximately one-mile
Elementary School, thanked right direction,” said MDSU-1
Low 68
Low 67
sponsors as well as the Sailors Construction Mechanic 1st Class walk started along Waikele Road,
continuing through Pupupuhi
Christopher Thorp.
assigned to MDSU-1.
“That’s why I am here every Street and Pupukahi Street and
“This walk sends a message
that we care about their lives and week leading the keiki fitness Farrington Highway, as the stuto let them know that drugs is not program, volunteering for the dents shouted “be drug free”
Are
Most along the route. Many drivers
the answer to living,” said Chun. “Kindergartners
“Drugs destroy so many lives. Precious” program at the begin- honked as they drove by to show
It is important that we teach ning of each school year and the their support.
children the dangers of drugs “Read Aloud America” program
and help them to grow in the every two years,” Thorp said.
See PARTICIPANTS, A-2
•
•
PACAF C-17 demo team
departs for Aero India
See page A-2
Tothero relieves Seif during
USS Buffalo change of
command See page A-2
•
Daily newspaper - publishes 5
days a week, Monday - Friday
An edition of USA Today with
Hawaii specific editorial and
advertising
Available at Starbucks, ABC
Stores, all major grocers and
delivered to rooms at numerous
Hawaii hotels
•
U.S. Navy photo by MC1 Chad Runge
U.S. Naval Academy Midshipman 1st Class Ashleigh Share
celebrates after choosing the guided-missile destroyer USS
Paul Hamilton (DDG 60), homeported in Hawaii, during ship
selection night. Ship selection is an annual event at the
Naval Academy when future surface warfare officers of the
senior class of midshipmen select their next assignment following their graduation and commissioning.
USS Cheyenne visits
Subic Bay
page A-3
Celebrating Chinese New Year
See page B-1
PACAF’s “Hana Hou” band performs at Vietnamese New Year
celebration See page A-4
Sounds of Freedom to race in
Great Aloha Run on Presidents’
Day, Feb. 18 See page B-6
•
KENSINGTON
STREETPULSE
BRYAN TASHIMA’S
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T H E
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LAWRENCE TABUDLO MODEL PHOTO
•
Weekly entertainment publication publishes every Friday
A photo-intense, edgy publication targeting
young adults with a “Hottie of the Week”
cover model, photo pages of nightlife and
parties, and weekly sections like: “Tats &
Tanlines”, “Game On” for video gamers,
“SP Rides” featuring custom built cars, and
MMA coverage.
Available free at over 500 rack locations
throughout Oahu
DAILY CIRCULATION
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Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
Portfolio of Products
HILuxury
VOLUME 6, ISSUE 6
5
FEBRUARY/MARCH
APRIL/MAY
2013 2013
HAWAI‘I’S OWN LUXURY
LIFESTYLE MAGAZINE
HILUXUrY.COM
•
Luxury magazine - publishes 6 times a year
Luxury magazine catering to Hawaii’s elite with high-quality
editorial and visual content
Mailed to Oahu homes. Also available at Hawaii luxury
hotels, Oahu newsstands and bookstores, select United
Airlines red carpet lounges.
•
WONDER WOMEN
Get to know Hawai'i's trailblazers
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RULES OF ATTRACTION
Seductive spring looks
WRIST MANAGEMENT
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in Geneva
GO WEST
2012 MAGGIE Award winner from the Western Publishing Association
Peter Merriman's new
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NEWSSTAND PRICE $3.95
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Waikiki
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Magazine - publishes 6 times a year
A magazine for visitors and locals with stories and features about
shopping, dining and entertainment in Waikiki
Available at Waikiki kiosks, select hotel concierge desks, military
bases and Honolulu International Airport. Also inserted into Honolulu
Star-Advertiser copies at 66 Waikiki hotels
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Portfolio of Products
ACTIVITIES
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SHOPPING
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DINING
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& Aloha Hilton Waikoloa
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Aloha Hilton Hawaiian Village - publishes 2 times a year
Aloha HIlton Waikoloa - publishes once a year
In-room magazines created specifically for guests at the Hilton
Hawaiian Village (Oahu) and Hilton Waikoloa (Big Island) publishes annually
Features interesting editorials and profiles as well as
shopping, dining and activity suggestions
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more
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SPRING / SUMMER 2013 | VOL. 2, ISSUE 2
•
In-room magazine for the Aulani - a Disney Resort & Spa –
publishes 2 times a year
Features incredible stories and jaw-dropping photography about
Aulani and Hawaii’s rich, diverse culture
DISTRIBUTION
10,100
HALEKULANI LIVING
Halekulani Living
•
•
VOLUME 3, ISSUE 2
In-room magazine for Halekulani Hotel – publishes 2 times a year
A publication specializing in featuring goods and services that have
them buying more, exploring further, advancing their lives and indulging
their spirits
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Ola Grand
Waikikian
•
•
In-room magazine for
Hilton Grand Vacations
Hawaii – publishes 2
times a year
A beautifully crafted
publication in English
and Japanese targeting
upscale repeat Hawaii
visitors
•
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Luana
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Fairmont Kea Lani
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Orchid (Big Island) publishes annually
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| SPR I NG 2013
SPR I NG 2013
Fashion | Dining | Sports | Community
Go Kailua
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Clean Living
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•
•
•
Community magazine – publishes 3 times a year (Spring, Summer
and Holiday issues)
A magazine for Kailua full of information about shopping,
dining, activities and events in the neighborhood.
Direct-mailed to homes in the close-knit community of Kailua
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H O N O LU LU, H I 9 6 813
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| PHOTO: LAWR E NCE TAB U DLO
3/11/13 8:50 AM
Page 12 of 15 • 01-0963-0
Alliance for Audited Media
DIGITAL
STATISTICS
DIGITAL
Digital
Statistics
DIGITAL
STATISTICS
STATISTICS
Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
For 6 months, December 31, 2012
Honolulu (Honolulu County), Hawaii
Page Views
www.staradvertiser.com
For 6 months, December 31, 2012
Honolulu (Honolulu County), Hawaii
For 6 months,
December 31, 2012
www.staradvertiser.com
sTaraDverTIser.COM
Honolulu (Honolulu County), Hawaii
Page Impressions/Views
Page
Views
www.staradvertiser.com
Google
Analytics
March
2013 March 2013
AAM Digital
Audit, See
Explanatory,
Google Analytics March 2013
3,959,220
Unique Visitors
Google Analytics March 2013
196,302
3,959,220
3,959,220
4,313,660
15,429
196,302
195,858
196,302
Page Views
HONOLULUpULse.COM
Google Analytics March 2013
PageImpressions/Views
Views
Page
Google
Analytics
2013
AAM
Digital
Audit,March
See Explanatory,
March 2013
Facebook Likes
15,207,717
15,236,163
Google Analytics March 2013
Unique Visitors
Google Analytics March 2013
Total
Unique
Browsers
Unique
Visitors
Google
Analytics
March
AAM
Digital
Audit,
See2013
Explanatory, March 2013
Total
UniqueVisitors
Browsers
Unique
Google
Analytics
March
2013
AAM
Digital
Audit, See
Explanatory,
March 2013
Page Views
1,615,302
1,618,505
15,236,163
15,236,163
151,786
1,618,505
1,618,505
52,845
24,873
52,845
151,786
151,786
16,150
16,150
8,931
24,873
24,873
Google Analytics March 2013
Page Views
Google Analytics March 2013
Facebook Likes
Google Analytics
Facebook
Likes March 2013
Facebook
as
of March Likes
31, 2013
www.wildfireapp.com
3/31/13
Google Analytics March
2013
www.facebook.com/honolulupulse/
15,429
15,429
15,429
Facebook Likes
Facebook
as
of March 31,Likes
2013
www.wildfireapp.com 3/31/13
Page Views
www.facebook.com/staradvertiser/
Unique
Visitors
Google Analytics March 2013
Google Analytics March 2013
Unique Visitors
2,646,769
Google Analytics March 2013
Digital
Non-Replica
Circulation
Digital
Non-Replica
Circulation
Mon
- Fri-Average
Mon
Fri Average
Unique Visitors
Facebook Likes
Google Analytics March 2013
HONOLULUsTreeTpULse.COM
www.wildfireapp.com 3/31/13
Page
PageImpressions/Views
Views
www.wildfireapp.com 3/31/13
Google
Analytics
2013
AAM
Digital
Audit,March
See Explanatory,
March 2013
Page Views
Facebook Likes
AAM Publisher’s Statement - Six months ended March 31, 2013
Digital
Replica
Circulation
Digital
Replica
Circulation
Mon
- Fri- Fri
Average
Mon
Average
Digital Non-Replica Circulation
Mon - Fri Average
Digital Non-Replica Circulation
Mon - Fri Average
53,430
2,646,769
2,638,508
2,646,769
5,889
53,218
53,430
53,430
Google Analytics March 2013
Facebook Likes
Google Analytics March 2013
Total
Unique
Browsers
Unique
Visitors
Google
Analytics
March
AAM
Digital
Audit,
See2013
Explanatory, March 2013
Unique Visitors
Google Analytics March 2013
AAM Publisher’s Statement - Six months ended March 31, 2013
Download The App
Digital Replica Circulation
Mon - Fri Average
Breaking news, traffic & weather, sports & more
Digital Replica Circulation
8,931
8,931
Mon - Fri Average
Facebook Likes
Facebook
as
of March Likes
31, 2013
Google Analytics March 2013
www.facebook.com/honolulustreetpulse/
Facebook Likes
5,889
5,889
5,889
Google Analytics March 2013
Page 13 of 15 • 01-0963-0
Alliance for Audited Media
Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
Explanatory - Other
prINT/ONLINe reaDersHIp eXpLaNaTOrY:
DMA Area: Honolulu
NDM* Area: Reflects 95.9% circulation within the circulation defined market per the December 31, 2011 circulation Audit Report covered by the Readership
Newspaper Designated Market and is comprised of: Honolulu County in Hawaii.
The “Past 7 Day Print and Past 30 Day Online” measurement is a combination of respondents who answered affirmatively that they read the Daily or Sunday
print edition in the past week or respondents who answered affirmatively that they viewed the newspaper’s website(s) any time in the past 30 days. Respondents captured in this measurement are included once with no duplication.
Please visit www.audiencesnapshot.com to create customizable reports.
weBsITe UsaGe eXpLaNaTOrY:
Scope of Verification:
We have performed sufficient tests of the readership study (print, online and net unduplicated) to be satisfied that the study was conducted in accord
with Alliance for Audited Media Reader Profile Standards. These standards can be found at http://www.auditedmedia.com/pdfs/telephonestandards.pdf.
Verification of the Website Usage data included a review of the domains represented to be associated with the member newspaper’s website and, for server
based measurements, such other tests as deemed appropriate to confirm compliance to AAM Digital Services definitions and standards. This verification
does not include AAM participation in the publisher’s choice of data provider for website usage statistics nor should it be construed as an endorsement by
AAM of the methodology or technologies used by the data providers.
Domains included in Web Activity:
Star-Advertiser: blogs.staradvertiser.com, cars.staradvertiser.com, circpro.staradvertiser.com, circulation.staradvertiser.com, comics.staradvertiser.com, dining.
staradvertiser.com, games.staradvertiser.com, gateway.staradvertiser.com, hawaiijobs.monster.com, hawaiijobs.staradvertiser.com, hawaiirenovation.staradvertiser.com, longs.staradvertiser.com, movies.staradvertiser.com, oahupublications.com/autotrader/*star-advertiser* obits.staradvertiser.com, poll.staradvertiser.com, premium.staradvertiser.com, statelegals.staradvertiser.com, staycation.staradvertiser.com, store.staradvertiser.com, tgif.staradvertiser.com, vegas.
staradvertiser.com, weather.staradvertiser.com, www.staradvertiser.com, www.staradvertiser.com/mobile/
Pulse: www.honolulupulse.com
Street Pulse: www.honolulustreetpulse.com
weBsITe UsaGe DeFINITIONs:
AAM did not determine the publisher’s choice of data provider for these statistics nor should the inclusion of these data be construed as endorsement by
AAM of the methodology or technologies used by the data provider. As appropriate, AAM audits will verify the applications and measurement techniques
used by the data provider to establish the statistics and data presented on behalf of the publication.
Website Usage Definitions:
Total Unique Browsers: This site employs a cookie-based method for reporting of a Unique. All traffic regardless of the originating location (U.S. or International) is included in this total. Also included in this count may be content from co-branded third party vendors as disclosed in the audit report for this site.
This method of accounting identifies an unduplicated cookied browser that accessed the Internet content of the site during the measurement period reported and does not measure a person. No adjustment or correction to the numbers presented in the Audience Snapshot Website Usage, Total Activity has
been made to adjust this number from cookies to people (i.e. deletion of the cookies from browsers or for users accessing the site from multiple devices or
locations).
Page Impressions/Views: The combination of one or more files presented to a browser as a single document as a result of a single request received by the
server. In effect, one request by a valid browser should result in one Page Impression/ View being reported. The counted page impression may not necessarily be in focus or visible in the user’s browser.
Cookie: A small piece of information (i.e., program code) that is stored on a browser for the purpose of identifying that browser during audience activity and
between visits or sessions. Cookies are typically set to expire. Some cookies are intended to remain on the browser temporarily (for example, during a session) and some are persistent in that they are intended to be retained for longer periods.
Browser: A software program running on an Internet enabled device that can request, load and display documents available on the World Wide Web. In our
definition, it is assumed that a “human being” is operating the browser manually and viewing the page.
FaCeBOOK LIKes
Facebook is a social networking website that is operated by Facebook Inc. The number of “Likes” are the number of individual Facebook profiles
that have signed onto Facebook pages created and/or branded to The Star-Advertiser, Honolulu Pulse and Honolulu Street Pulse. “Likes” may allow
content from these Facebook Pages to be displayed on their personal News Feed tab. The number represented in this report is the total “Likes” and
may contain individuals that “like” more than one page (e.g. may contain duplicates). A Facebook profile (account) may not equate to an individual
person.
Page 14 of 15 • 01-0963-0
Alliance for Audited Media
Six months ended March 31, 2013
Honolulu (Honolulu County), Hawaii
www.staradvertiser.com
Statement
500 Ala Moana Blvd., Suite 7-500, Honolulu, HI 96813
Honolulu Star-advertiSer n tHe Garden iSland - kaua‘i n uSa today - Hawaii edition
Midweek n Hawaii Marine n Ho‘okele - navy & air force n Street PulSe
Hawaii arMy weekly n waikiki MaGazine n Hiluxury n Halekulani livinG
ola Grand waikikian life n aloHa Hilton Hawaiian villaGe & aloHa Hilton waikoloa
diSney aulani n fairMont luana n Go kailua
Complete media kits and rate cards available at oahupublications.com
To Members of the Alliance for Audited Media:
Data annotated as ‘subject to audit’ represent items reported on the most recent AAM member’s Publisher’s Statement and will
be verified at the next scheduled audit period.
Other data have been examined in accordance with AAM’s Bylaws and Rules, and included such tests and other audit
procedures as we considered necessary under the circumstances.
In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported.
Alliance for Audited Media
J. David Kennedy, SVP/Marketing
Telephone (808) 529-4818 - FAX (808) 545-4918
500 Ala Moana Blvd., Suite 7-500
Honolulu, HI 96813
e-mail: [email protected]
HONOLULU STAR-ADVERTISER,
published by Oahu Publications, Inc.,
500 Ala Moana Blvd., Suite 7-500, Honolulu, HI 96813
Honolulu Star-Advertiser - #233062 - 730 - 744
May 2013 01-0963-0
Page 15 of 15 • 01-0963-0
Alliance for Audited Media