the brochure

PERFECT
PARTNERS FOR
GARDEN CENTRES
CONTENTS
CONTENTS2
PROMOTIONS11
THE STORY SO FAR…
3
ALSO FROM ACORNE
12
WHY ACORNE?
4
VIRGIN EXPERIENCE DAYS GIFT CARD
12
WHY VIRGIN EXPERIENCE DAYS?
4
THE VIRGIN VOUCHER
13
WHAT IS AN EXPERIENCE DAY?
5
THE VIRGIN GIFT CARD
13
CUSTOMER JOURNEY
6
LEISURE VOUCHERS
14
RANGE AND PRICING
7
FOR YOUR STAFF
15
SALES POTENTIAL
9
GET IN TOUCH
16
BRANDING AND PACKAGING
10
THE STORY SO FAR…
First Franchise has enjoyed a successful installation programmes into 149 garden centres to
date.
Our attractive range of themed experience day gift boxes generated immediate shopper
awareness and interest, with encouraging sales over the Christmas period.
Eye-catching unmanned concession stands brought the strength of the Virgin brand into the
garden centre retail environment.
Here we set out our proposals for this promising partnership to continue and flourish.
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WHY ACORNE?
With Acorne, you’re dealing with a financially stable,
Our proactive Buying Team ensure our ranges are
profitable business with the strongest balance sheet
kept up to date and competitive, and we can respond
in our industry. We’ve been marketing experiences,
quickly to new product and promotional opportunities.
vouchers and gift card since 1988 and have a
We will provide special offers and marketing collateral
well-established management team that knows
to support you at key gifting periods.
the industry inside out. We are the only experience
company whose balance sheet covers all future
It’s all backed up by great service - we are proud of our
commitments to voucher holders without external
in-house fulfilment and outstanding customer service
financial support.
rating within the Virgin group.
WHY VIRGIN EXPERIENCE DAYS?
We bring you the strength and visual impact of the trusted Virgin brand to your retail environment
Virgin Experience Days vouchers are fully exchangeable
Experiences are available at locations nationwide
Customer journey & booking procedures offer full flexibility
Cancellation indemnity included
Award-winning customer service
Strict supplier recruitment and continual QA processes
Positive customer feedback
A fun, different gift that gets customers talking!
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WHAT IS AN EXPERIENCE DAY?
We have hundreds of different experience day vouchers to choose from –there’s supercar
driving, theatre and dining trips, London sightseeing, adrenaline activities, short breaks,
spa and many more!
ADVENTURE
DRIVING
PAMPER DAYS
ANIMAL MAGIC
FLYING
SPLASH
CULTURE
GOURMET
SPORTS
DISCOVER
HOTEL BREAKS
THEATRE
Our Choice Boxes make things easy by packaging up themed collections of experiences in
attractive boxes that customers enjoy browsing. There’s a box to suit everyone and a range
of price points for all pockets.
We have chosen a great range tailored for the garden centre customer, and they are
sure to find something to suit any member of the family – even those who seem to have
everything!
Your customer simply selects the box that suits the intended recipient best, purchases and
presents their loved one with the perfect gift.
The lucky recipient then chooses their favourite experience from the selection. We’ll send
them their voucher and instructions enabling them to book direct with the experience
supplier.
Vouchers are valid for 9 months and are all fully exchangeable – so with total flexibility,
this is the gift you can’t go wrong with!
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CUSTOMER JOURNEY
Customer Browses and selects a box
We send smart Gift Pack with Voucher & Booking Instructions
Purchases at your till*
Recipient posts us Activation Card for selected experience
Recipient books direct with supplier and enjoys!
*The product has no value until activated at the till. We have either a Gift Receipt or Activation Sticker mechanism depending on your systems.
•
For EPOS systems, a Gift Receipt is issued
•
For non-EPOS systems, activation stickers are provided to issue to the customer
When the recipient decides which experience they would like, they are asked to attach either a Gift Receipt or Activation Sticker the Choice Voucher card in their
box which they then post to us Freepost so we may issue their Experience Voucher and booking instructions:
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RANGE AND PRICING
Our lovely Choice Boxes are an easy way for your customers to give their loved ones the ideal Virgin Experience
Day that the recipient gets to choose themselves!
It’s ultimate flexibility with the bonus that it’s all wrapped up in an appealing box which your customers will
enjoy browsing and which make a perfectly presented gift.
These boxes make a great impact and couldn’t be simpler – all the recipient needs to do is choose their favourite
experience and book at their leisure. All the information they’ll need is provided and if they need any assistance,
all queries are handled by Virgin Experience Days.
National Trust Day Out for Two
Choice for Fun
Deluxe Choice for Him
Deluxe Choice for Couples
Sporting Venue Tours
A classic gift for those who love
tradition, this is effectively 31 days’
National Trust Membership in a box!
They can visit as many National
Trust properties as they wish during
that time, with over 300 fascinating
properties to choose from dramatic
castles to glorious gardens. Includes
a Cream Tea for Two voucher, a gift
shop discount voucher, parking
passes and the choice of ‘Coast’ or
‘Countryside’ National Trust books as
a memento.
A selection of all-time customer
favourites at an appealing price.
They’ll find popular experiences like
indoor skydiving, makeovers, comedy
nights, paintballing, sports stadium
tours and much more to add a little
fun to life.
Play it safe for the man who has
everything with a diverse range of
experiences which will have him
spoiled for choice. Includes supercar
thrills, adrenaline adventures,
gourmet treats, relaxation and more.
The prefect gift for togetherness, this
lovely collection lets them choose
from gourmet treats, fun days out,
spa and pampering and short breaks
to name but a few.
A champion choice for the man
or woman who wants to walk in
the footsteps of legends. Visit the
hallowed grounds of the football
greats, rugby, cricket and motor
racing.
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Traditional Afternoon Tea
A very civilised treat that’s making an
amazing comeback – we find this suits all
ages to a T! Choose from a great range
of locations - from contemporary city
hotels to country retreats - in which to
indulge in this time-honoured tradition.
Comedy Night for Two
Something to make them laugh at a
price that will make you smile. Entry
for two at a choice of comedy clubs
featuring top-class acts, plus why not
stay on for the after show party and
dance the night away?
Thrills and Spills Collection
Dining Treat for Two
Looking for something for a daredevil
grandson or granddaughter, or an action
Dad? This box offers them over 30 ways
to get wet, muddy, tired – and totally
exhilarated!
A delicious gift that does what it says on
the box. The easy way to treat your loved
ones to a gorgeous meal out, with a wide
selection of restaurants to choose from
including AA Rosette winners.
Be Gorgeous Collection
Vineyard Tour and Wine Tasting for Two
Adopt an Animal
Sometimes a little bit of luxury is enough.
Treat a busy Mum or an image-conscious
teen to this selection of beauty treatments,
massages, manicures and photoshoots. A
perfectly-groomed gift.
One for the connoisseur, or anyone who’d
enjoy a lovely day out to one of five awardwinning English vineyards with a fascinating
tour plus – of course – the chance to
sample some of their top tipples. Bottoms
up!
A fun novelty gift for all ages. It will
be hard to choose their favourite from
chimpanzee, giraffe, rhino, orangutan,
penguin, meerkat, lion, leopard, tiger and
sun bear. This adoption support the work of
Colchester Zoo and the adoptee receives
an Adoption Certificate, animal fact sheet,
glossy photograph, Zoo newsletters and
complimentary ticket to Colchester Zoo.
PERFECT PARTNERS FOR GARDEN CENTRES
Warm Welcome One Night Stay
for Two
Give the gift of time together. They’ll
enjoy a change of scene with this one
night stay with breakfast at a choice
of comfortable British inns.
National Trust Day Out for Two
£49.00
Deluxe Choice for Him
£99.00
Deluxe Choice for Couples
£99.00
Deluxe Choice for Her
£99.00
Sporting Venue Tours
£32.00
Choice for Fun
£49.00
Traditional Afternoon Tea
£29.00
Comedy Night for Two
£29.00
Thrills and Spills Collection
£60.00
Dining Treat for Two
£59.00
Warm Welcome One Night Stay for Two
£79.00
Be Gorgeous Collection
£35.00
Vineyard Tour and Wine Tasting for Two
£34.00
Adopt and Animal
£19.99
8
SALES POTENTIAL
Based on sales from top-selling Garden Centre with an average turnover of £2m:
PRODUCT
RRP
UNITS SOLD
RRP TOTAL
COMMISSION AT 30%
Sporting Tours Collection
£32.00
5
£160.00
£48.00
Thrills & Spills Collection
£60.00
2
£120.00
£36.00
Deluxe Collection for Couples
£99.00
5
£495.00
£148.50
Deluxe Collection for Him
£99.00
1
£99.00
£29.70
Traditional Afternoon Tea for Two Collection
£29.00
13
£377.00
£113.10
London Collection
£75.00
2
£150.00
£45.00
National Trust Day Out for Two
£49.00
5
£245.00
£73.50
Supercar Thrill Choice
£119.00
3
£357.00
£107.10
Vineyard Tour and Wine Tasting for Two
£34.00
3
£102.00
£30.60
Dining Treat for Two
£59.00
1
£59.00
£17.70
Adopt an Animal
£19.99
1
£19.99
£6.00
Comedy Night for Two
£29.00
2
£58.00
£17.40
Warm Welcome One Night Stay for Two
£79.00
6
£474.00
£142.20
Be Gorgeous Collection
£35.00
1
£35.00
£10.50
50
£2,750.99
£825.30
TOTAL SOLD
No stock investment - invoiced as sold
Concession stands supplied free of charge
Store Manuals and training provided free of charge
This represents the total sales from one concession stand (holding 90 units) in
Northampton store from installation in July to the end of December 2012
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BRANDING AND PACKAGING
•
Smart gift packs
•
Attractive range of boxes in store
•
Virgin branded
•
Everything they need in the box and Gift Pack to choose and book their experience
•
Eye catching and robust concession units
•
Concession units can be customised with headers, shelf strips and promotional flyers in
the side pockets to promote special offers and key gifting occasions, such as Mother’s Day
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PROMOTIONS
We can respond quickly to opportunities to tie in with store promotions and key gifting events such as
Mother’s/Father’s Day, Valentine’s and Christmas
Promotions fully supported by marketing collateral – headers, shelf strips, flyers etc
We can provide experience day prizes for competitions
Special offers and competitions can be provided to Garden Club members, or table displays in your cafes
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ALSO FROM ACORNE
VIRGIN EXPERIENCE DAYS GIFT CARD
The most flexible way to give an experience day! Any amount can be loaded onto the card (via a
suitable till system), so all the customer has to do is decide how much they want to spend. The
recipient can then use their card on our website as full or part payment to purchase whatever
experience they wish. The card is valid for 12 months. These cards are also a great way to encourage
and reward staff, as competition prizes and for sales promotions.
Available for £25 | £50 | £75 | £100 | £150 | £250 | £350 | £500
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THE VIRGIN VOUCHER
The Virgin Voucher offers the ultimate in flexibility and choice, that’s why it makes such an excellent gift. Whether they’re
into eating out or chilling out, weekend breaks or holidays of a lifetime, visits to the theatre or visits to the gym, we’ve got
it covered.
The Virgin Voucher is available in denominations of £5, £10, £20 and £50. They’re sent out in a stylish wallet along with
a list of all the places where you can spend them. As well as Virgin companies (Virgin Atlantic, Virgin Holidays, Virgin
Experience Days and more), these vouchers can be redeemed with non-Virgin brands such as Legoland, Silverstone, Tenpin
Bowling, London attractions, zoos and theme parks.
THE VIRGIN GIFT CARD
This convenient credit card sized card is the world of Virgin in your wallet. Redeemable at the Virgin group companies below, it’s a
fantastic gift or staff reward which could let them treat themselves to a meal or day out, or even to jet off on holiday! The card can
be loaded with any amount you choose, from £5 to £5000. It’s your own VIP lifestyle card.
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LEISURE VOUCHERS
Another flexible solution and perfect if your customer is a busy family man or woman.
Leisure Vouchers are a widely accepted entertainment, dining and shopping voucher. They are redeemable across different brands, giving your customer huge choice.
They can be used for a special treat, like a break or family day out, or for more everyday things like taking the children out for pizza or pasta, treating yourself to wine,
books or some new golf kit. The flexibility and usefulness of Leisure Vouchers makes them an ever-popular choice!
Here’s just a few examples to show how Leisure Vouchers can be enjoyed:
Eating Out
Nights Out
Family Days Out
Home & Away
Relax & Refresh
Retail Therapy
Available for £25 | £50 | £75 | £100 | £150 | £200
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FOR YOUR STAFF
We can provide a dedicated discount site for your staff offering fantastic savings on Virgin
Experience Days, encouraging enthusiasm for the product and staff buy in to maintain and support
sales of the unmanned concession.
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GET IN TOUCH
At First Franchise, please contact:
At Acorne, please contact:
Sue Franks
[email protected]
07717 412989
Nat Hanif
[email protected]
01494 887609
PERFECT PARTNERS FOR GARDEN CENTRES
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Acorne Plc
Acorne House
9 Lane End Business Park
Lane End
High Wycombe
Buckinghamshire HP14 3BY
Tel: 0844 504 0844.
Registered in England No. 2409444 at the above address. VAT No. 532 1031 08