Writer Portfolio

Writer
Portfolio
Jackie Villacci
Writer
Work Experience
July 2008 — July 2009 :: Writer, Javelin Direct, Irving, TX
Movin’ up! With aquired skills wrote business pitches, internal PR, award submissions, AT&T
DSL, U-verse and 411 for general and local market. Responsibilities included, but not limited
to, client presentations, leading brainstorms and working closely with art directors to produce
concepts/campaigns with outstanding response rates.
March 2008 — June 2008 :: Freelance Journalist, The Fashionistas, Dallas, TX
The Devil wears Balenciaga. While maintaining my Javelin job, I reported on local charity events.
Interviewed local and national celebrities, designers, and managers of exclusive boutiques such as
the newly opened Carolina Herrera store.
April 2007 — July 2008 :: Jr. Writer, Javelin Direct, Irving, TX
I love timelines in an organized agency! Wrote for AT&T DSL and 411 for general and local
market. Responsibilities included, but not limited to, leading brainstorms and working closely
with art directors to produce concepts/campaigns that made you scratch your head or say, “Oh
cool!” Either way, the work made audiences react.
Client List:
AT&T
Brown-Forman Wine
Capital One
The Fashionistas
General Mills
IKEA
Sony
Susan G. Komen
Virgin Vines Wine
YogaSport Dallas
November 2006 — April 2007 :: Jr. Writer, PowerPact, Dallas, TX
A solid place in the agency world, my ideas were taken seriously in creative brainstorms
and radio writing/production for IKEA. Generated promotional concepts and copy for
Brown-Forman wine, General Mills, Susan G. Komen, Capital One and touched on Sony.
Usually with only a two-day turnaround, which kept me on my toes.
March 2006 — November 2006 :: Creative Assistant, PowerPact, Dallas, TX
This was my foot in the door of advertising. While being a professional gopher as the
executive creative director’s assistant, I gained opportunities in radio production, client
presentations, production mock-ups and expense reports, all within a fast-paced environment.
March 2005 — January 2006 :: Traffic Coordinator, Gemmy Industries, Coppell, TX
First job out of college that taught me that I did not wish to spend my time creating
spreadsheets and planning project deadlines for copy writing, photography, and design
for high-profile project orders for New Line Cinema, Disney, and Twentieth Century Fox.
Education
References
& Porfolio
Texas A&M University — BA: Performance Studies, Minor: Communication
College Station, TX — December 2004
Available upon request.
469.233.1696
[email protected]
$AVE
each month when you
combine your bills from AT&T
Client: AT&T
PRSRT STD
U.S. POSTAGE
PAID
AT&T
One Science Park • Second Floor
New Haven, CT 06511
Media: Self-mailer
Combine your local and wireless service from AT&T
onto one bill and watch your $AVINGS GROW.
watch it grow
watch it grow
Combine your local and wireless service from AT&T
onto one bill and watch your $AVINGS GROW.
PRSRT STD
U.S. POSTAGE
PAID
AT&T
One Science Park • Second Floor
New Haven, CT 06511
$AVE
each month when you
combine your bills from AT&T
each month when you
combine your bills from AT&T
less is more
$AVE
COMBINE YOUR BILL,
SAVE MORE MONEY
AND USE LESS PAPER
Combine your local and wireless service from AT&T
onto one bill and watch your $AVINGS GROW.
Go green this spring with fewer bills.
watch it grow
Dear Sample A. Sample,
In reviewing your account XXX-XXX-XXXX-XXX, we’ve noticed that
you have chosen local and wireless service from AT&T. Did you know that
combining both bills into just 1 statement saves you money every month?
That savings adds up.
You can sign up for joint billing and start enjoying the convenience
of receiving fewer paper statements, less clutter, great savings and
helping out Mother Earth.
You can easily make the change. Call 1.866.257.7638 today.
Sincerely,
Your Connecticut AT&T Customer Service Team
P.S. This money-saving offer is only good through May!
Call toll-free 1.866.257.7638.
1 call. 1 statement. And 1 great way to save
money and the environment.
Information about your account contained in this letter is from your February 2008 bill. Combined-bill discount requires qualifying AT&T services. © 2008 AT&T Intellectual
Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.
One Science Park • Second Floor
New Haven, CT 06511
PRSRT STD
U.S. POSTAGE
PAID
AT&T
We wanted to create something
that encourages customers to
save money and to save Mother
Earth as well. This piece does
just that — and it generated a
12% response rate.
Client: Virgin Vines Wine
Media: Point of Sale
the ONLY wine
that ROCKS!
The only wine that gives you a chance
to WIN a trip to the Virgin Music Festival
and other great prizes.
Go to www.virginvines.com and rock the vine!
Drink it, love it,
know when to stop.
© 2006 VIRGIN VINES, HOPLAND, MENDOCINO COUNTY, CALIFORNIA. XXX-XXXX, VIRGIN AND VIRGIN VINES ARE TRADEMARKS OF VIRGIN ENTERPRISES LTD AND ARE USED UNDER LICENSE.
Virgin Vines • 248 • FY08 Concepts • Rockin’ the Vine • 8.30.06 • 10pm CST
the ONLY
ON w
wine
that ROCKS!
The only wine that gives you a chance
to WIN a trip to the Virgin Music Festival
and other great prizes.
Virgin Vines • 248 • FY08 VV Rockin’ The Vine • Display • 8.30.06 • 2pm CST
Go to www.virginvines.com and rock the vine!
© 2006 VIRGIN VINES, HOPLAND, MENDOCINO COUNTY, CALIFORNIA. XXX-XXXX, VIRGIN AND
VIRGIN VINES ARE TRADEMARKS OF VIRGIN ENTERPRISES LTD AND ARE USED UNDER LICENSE.
Drink it, love it,
know when to stop.
Virgin Vines • 248 • FY08 VV Rockin’ The Vine • tear pad • 8.30.06 • 2pm CST
As an indie music elitist, I took
great pleasure in rocking this
concept out. Customers were
encouraged to enter for a chance
to win a trip to the Virgin Vines
Music Festival or local music
festival with each purchase
of wine.
Client: IKEA
Media: Radio
Client:
Project:
Date:
IKEA
BTC :60 (:50 read, :10 tag) version 2
6/06
SFX: IKEA INSTRUMENTAL MUSIC TRACK UP AND UNDER.
REBECCA: (With a smile in her voice, naturally talking to us)
Going away to college is a big step. So now is the time to get your kids off on the right foot with a one-stop shop
at IKEA. From lamps to storage, linens to small-space furniture solutions – everything you need is under one roof
and at great prices you can afford.
And right now IKEA is offering a wide variety of special dorm-ready values while supplies last. Organize your room
with our practical VESSLA storage crates with casters for just $4.99. Hit the books in a stylish JULES red swivel chair
for only $49.99. And eat in style with our URBAN stackable chairs for just $39.99 each.
So get started with a college check list at IKEA-usa.com and then come to IKEA today to get everything they need.
It’s the smartest back-to-college one stop shop a parent could ever make. And it’s only at IKEA.
DAVE: LEGAL HERE
A young writer just out of
college has a lot to say about
Back to School. I was able to
draw from recent experiences
with this short 16-market radio ad
celebrating the return to school.