Media Kit 2016 - Amazon Web Services
Transcription
Media Kit 2016 - Amazon Web Services
Media Kit 2016 a global brand vogue.mx international in 19 countries +15 million pageviews reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions READER PROFILE GENDER MARITAL STATUS FEMALE FEMALE MALE MALE 74% 76% GMS GENERAL P O P U L AT I O N MARRIED GMS GENERAL P O P U L AT I O N GMS EXECUTIVES 45% 55% SOCIOECONOMIC LEVEL ABC+ C 24% 23% 20% 25% 19-24 MARRIED 40% GMS EXECUTIVES AGE SINGLE 60% 26% 24% SINGLE 25-34 35-44 43% 20% GMS GENERAL P O P U L AT I O N AB C+ 68% 32% GMS EXECUTIVES 45+ ACADEMIC LEVEL GMS GENERAL P O P U L AT I O N H I G H E R E D U C AT I O N 41% 87% 49% 38% 13% 25-34 35-44 45+ GMS EXECUTIVES P H o t o : R u ssell J ames GMS GENERAL P O P U L AT I O N GMS EXECUTIVES G eneral M edia S u r v e y E x e c u t i v es 2 0 1 4 , I ps o s M e x i c o . G eneral M edia S u r v e y G eneral P o p u lat i o n 4 t h . a c c u m u lat ed 2 0 1 4 , I ps o s M e x i c o . P e o ple t hat hav e read t he maga z ine d u ring t he pas t 6 m o n t hs . reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions READER PROFILE FASHION AND LUXURY SHOPPING BEHAVIOR 94%Has purchased 76%Likes to feel different 63%Decides what to buy before going shopping luxury products: 93%Perfume 58%Cosmetics and skincare products 93%Luxury footwear 68%Luxury accessories PLACE OF PURCHASE 76%Department stores in and off 86%Boutiques shopping centers PERSONALITY that she has 95%Considers her own style to follow the latest 40%Likes fashion trends willing to pay more for 54%Isdesigner clothing 50%Is loyal to brands P H oto : JA M E S M ACA R I 51%Likes to buy designer clothing LIFESTYLE to museums/ 66%Goes art exhibits 52%Goes to bars/clubs 100%Goes to restaurants 91%Goes to the beauty salon 63%Goes to concerts 95%Goes shopping 95%Reads books 80%Exercises or plays a sport 89%Travels for leisure/business G eneral M edia S u r v e y E x e c u t i v es 2 0 1 3 and 2 0 1 4 , I ps o s M e x i c o . G eneral M edia S u r v e y G eneral P o p u lat i o n 4 t h . a c c u m u lat ed 2 0 1 4 and 1 s t. a c c u m u lat ed 2 0 1 5 , I ps o s M e x i c o . P e o ple t hat hav e read t he maga z ine d u ring t he pas t 6 m o n t hs . reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions READER PROFILE PERSONAL CARE Use products for: 100%Personal care 99%Hair care 92%Body care 68%Uses cosmetics TECHNOLOGY 100%Owns desktop/laptop 87%Owns a digital camera/videocamera 92%Owns a screen (plasma, LCD, HD, Curve) 59%Owns a tablet CARS FINANCE Owns a car 97% 52%Has two or more 95%Uses financial services 94%Uses a debit/payroll/ 86%Decides the purchase of the cars at home 84%Bought a new car 100%Uses any type of account 71%Financial planning is REAL STATE ALCOHOLIC BEVERAGE 80%Owns her home 80%Lives in a house 20%Lives in an apartment 89%Drinks alcoholic beverages: cars at home G eneral M edia S u r v e y E x e c u t i v es 2 0 1 3 and 2 0 1 4 , I ps o s M e x i c o . G eneral M edia S u r v e y G eneral P o p u lat i o n 4 t h . a c c u m u lat ed 2 0 1 4 and 1 s t. a c c u m u lat ed 2 0 1 5 , I ps o s M e x i c o . P e o ple t hat hav e read t he maga z ine d u ring t he pas t 6 m o n t hs . credit card her priority grade 68%High alcoholic beverages 89%Low grade alcoholic beverages P H o t o : R u ssell J ames reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions circulation MEXICO PRIN T RU N 74,754 Latin America ex. Mexico CENTRAL AMERICA 239,992 Mexico only 4,561 COSTA RICA 74,754 8, 374 FREQU E N C Y COLOMBIA REA DE R S PER C OPY PERU monthly 4.07 monthly audience Latin America ex. Mexico 976,767 Mexico 304,249 F ig u res c er t ified b y I V M . C o n t r o lled c ir c u lat i o n : Q u alified c redi t c ard mem b ers , V I P l o u nges , g o lf c l u b s , b u siness and pri vat e c l u b s , e x c l u si v e b o u t iq u es and airlines , am o ng o t hers . CARIBBEAN 12,522 DOMINICAN REPUBLIC 5,007 PUERTO RICO 7,515 PANAMA 11,977 VENEZUELA 73,763 59,435 23,165 CHILE 22,482 TOTAL MARKETS 314,746 ARGENTINA 23,713 reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions REACH ELLE 10% HARPER'S BAZAAR 1% 61% INSTYLE 21% MARIE CLAIRE 7% Number ONE in readership among the magazines of its kind G eneral M edia S u r v e y E x e c u t i v es 2 0 1 4 , I ps o s M e x i c o P e o ple t hat hav e read t he maga z ine d u ring t he pas t 6 m o n t hs * E L L E , H arper ’ s Ba z aar and M arie Claire d o n o t hav e represen tat i v e sample f o r analy sis reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions CALENDAR M Exico ISSUE SPECIAL MAGAZINESCLOSING MATERIALON-SALE DATES January DEc 3DEc 8DEc 30 ’15 February JAN 8JAN 11JAN 30 March Feb 5Feb 10Feb 29 April Vogue Belleza Mar 7Mar 10Mar 30 May APr 7APr 11APr 29 June Vogue Hombre May 6 May 11 May 31 July Jun 7Jun 10Jun 30 August Jul 7Jul 11Jul 29 September AUG 5AUG 11 AUG 30 October Vogue Belleza Sep 6 Sep 9Sep 29 November Vogue HOMBREOct 6Oct 10Oct 29 December Vogue Travel & Shops Guide Nov 7Nov 10Nov 30 January ’17 DEc 6DEc 9DEc 30 ’16 Latin am E rica ISSUE SPECIAL MAGAZINESCLOSING MATERIALON-SALE DATES January NOV 30DEc 4DEc 30 ’15 February JAN 6JAN 8JAN 30 March Feb 3Feb 5Feb 29 April Mar 3Mar 7Mar 30 May APr 4APr 7APr 29 June Vogue Hombre May 3 May 6 May 31 Juy Jun 3Jun 7Jun 30 August Jul 4Jul 7Jul 29 September AUG 3AUG 8 AUG 30 October Sep 2 Sep 6Sep 29 November Vogue HombreOct 3Oct 6Oct 29 December Vogue Travel & Shops Guide Nov 3Nov 7Nov 30 January ’17 DEc 2DEc 6DEc 30 ’16 P H o t o : A lvar o Beam u d These dat es hav e b een t en tat i v ely se t and are s u b je c t t o c hange . P lease see general t erms and c o ndi t i o ns at w w w. c o ndenas t me x i c o - latam . c o m reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions size requirements FULL PAGE TRIM BLEED SPREAD 21.3 x 27.6 cm 22.3 x 28.6 cm LIVE AREA 20.3 x 26.6 cm TRIM 42.6 x 27.6 cm BLEED 43.6 x 28.6 cm LIVE AREA 41.6 x 26.6 cm 1 cm GUTTER 1/2 PAGE horizontal 1/2 PAGE VERTICAL TRIM 21.3 x 13.8 cm TRIM 10.7 x 27.6 cm BLEED 22.3 x 14.8 cm BLEED 11.7 x 28.6 cm LIVE AREA 9.7 x 26.6 cm LIVE AREA 20.3 x 12.8 cm 1/3 PAGE vertical TRIM 7.1 x 27.6 cm BLEED 8.1 x 28.6 cm LIVE AREA 6.1 x 26.6 cm DIG ITA L R EQ UI RE M E NT S FO R AD S The arts must be created in the following programs or applications: InDesign, Illustrator EPS or Photoshop files. The files of the ads must be sent with the exact specifications listed. All documents must be created or generated in Macintosh platform and format; documents generated in PC platform are not accepted. ■ All images must be produced in TIFF or EPS format with resolution of 304 dpi and in CMYK color mode; in addition all fonts used in the document must be included and converted into paths or curves. P H o t o : A L E X E I H AY FTP INFORMATION FTP SITE: 200.52.74.180 UsER: ventas Password: comer0508 ■ All final documents must be submitted in PDF/x-4 format. ■ PDF files can be sent via FTP or in a CD. In this case, they must be identified with the name of the file, edition and the related publication. ■ Images or photographs. They must come in CMYK and with a 300 dpi resolution. ■ Color proof. In case of sending physical color tests, these should include color bars and gray scale and should be sent to the Production Department of Condé Nast Mexico, Montes Urales No. 415, 4th or 5th floor, Col. Lomas de Chapultepec C.P. 11000 Mexico D.F. reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions rates MExico SIZECost per unit (MXP) Full page Half page 2/3rd page 1/3rd page MEXICAN RATES FOR INTERNACIONAL CLIENTS* (USD) $ 158,372 $ 104,881 $ 139,700 $ 70,182 $ 12,678 $ 8,397 $ 11,187 $ 5,613 $ 427,879 $ 423,914 $ 415,986 $ 206,071 $ 313,196 $ 34,228 $ 33,912 $ 33,273 $ 16,489 $ 25,050 FULL RUN (USD) EX. MEXICO (USD) $ 43,385 $ 28,468 $ 38,210 $ 19,470 $ 32,209 $ 21,556 $ 28,506 $ 14,606 $ 116,691 $ 115,610 $ 113,459 $ 56,614 $ 85,290 $ 86,683 $ 85,892 $ 84,281 $ 41,649 $ 63,472 PREMIUM POSITIONS 2nd cover + pag. 1 first spread of book 2nd spread 3rd spread 3rd cover Backcover Latin am E rica SIZE Full page Half page 2/3rd page 1/3rd page PREMIUM POSITIONS T he I N F O R M AT I O N pro v ided are net rate s + VAT. F or premium po s itioning plea s e re s er v e in ad vance . R ate s are s ub j ect to change w ithout prior notice . F or s pecial unit q uotation s ( gatefold s , in s ert s , etc . ) and cu s tom publi s hing re q ue s t s , plea s e con s ult w ith y our s ale s repre s entati v e . * R ate s in U . S . dollar s . I t w ill be applied the interban k e x change rate at the time of the pay ment P lea s e s ee general term s and condition s at w w w. condena s tme x ico - latam . com P H o t o : J as o n K im 2nd cover + pag. 1 first spread of book 2nd spread 3rd spread 3rd cover Backcover reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions special magazines aP ril & octO BER It compiles the latest trends and breakthrough innovations in cosmetics, beauty treatments and make up, carefully selected and curated to fit the needs and wishes that our VOGUE readers have come to expect. Twice a year, VOGUE Belleza produces what has become the absolute must-have guide to all things beauty. In April, this special magazine conducts in-depth research for healthy living, and which hair and skin treatments favor our beach loving readers. Then in October, the focus shifts towards the latest developments in anti-aging techniques, best fall-winter beauty trends and body therapies that fit the needs of our ever-growing audience. JUNE & NOVE MB E R D ECE M B E R It is the quintessential reference for the modern man. Published twice a year, VOGUE Hombre seeks to keep the latest novelties in grooming, watches, cars, gadgets, accessories and decodes the latest in style. In June, it takes a casual approach with a focus on Spring/Summer fashion and all things sport, just in time for Father’s Day. To coincide with the Luxury issue, VOGUE Hombre’s November issue, features iconic leading men worldwide and revealing the latest power suit, tie, watch, car, fragrance and luxury accessories that project absolute confidence and exude affluence. A multi-award winning one stop shop publication to the top travel destinations, cultural must-sees, hotels, spas, restaurants and exclusive luxury shopping venues in key cities in North, Central and South America, the VOGUE Travel & Shops Guide is journal sized and is packaged with VOGUE’s December issue. As a gift to our sophisticated and demanding readers, the anticipated VOGUE Travel & Shops Guide aims to update our jet set audience annually on the novelties in some of the top globetrotting cities in the region. A must have in everyone’s travel bag! reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions special AUGUST & DECEMBER Whom best to groom the next generation of VOGUE women, but Miss VOGUE. The Miss VOGUE section is published twice a year in August and December, and appeals to the new generation of young ladies that have an insatiable appetite for all things hip and trendy. The August section, has a special focus on back to school fashion, with make-up and beauty tips to have them looking their all-time best. The December edition is geared toward the holidays and how to look fabulous during the most happening party season of the year. Each section features some of todays most followed “It Girls” and why their style is the talk of the town. P H o t o : PAT R I C K D E M A R C H E L I E R reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions A digital world +1 MILLION unique users +2.5 MILLION We generate relevant content to acquire a precise audience, attentive to brand information, and driving valuable actions social media followers +15 MILLION pageviews • videos • photo galleries• specials www.vogue.mx reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions creative solutions video solutions Generators of emotional bonds through original productions with the user’s preferred format: • miniclips • productions • webseries native content Editorial content which prioritizes the consumer’s needs over the advertising in an organic way reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions user profile GENDER AGE FEMALE 86% MALE 14% 28% 33% 30% 18-24 25-34 35-44 Fa c e b o o k I nsigh t s afFiniTY 5049% Retail: jewelry, luxury goods & accesories 1238%Lifestyle: beauty, fashion & style 174%All lifestyles 127%Banking /business/finance 240%Automotive: motorized vehicles 423%Fragrances & cosmetics 280%Computer hardware 353%Health care 449%Department stores Movies 171% 372%Social media C o m S c o re PHoto: ENRIC GALCERAN reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions POSITIONS SUPER BANNER SUPER BANNER Pushdown SKYSCRAPER BOX BANNER FORMAT SIZE RATES MXN RATES USD Super Banner Box Banner Skyscraper Super Banner Pushdown Video Box Banner Video Skyscraper Double Format 960 x 90 300 x 250 300 x 600 960 x 90 - 960x300 300 x 250 300 x 600 - 500 x 600 971 x 90 + 300 x 600 + 300 x 250 $ 314 $ 284 $ 358 $ 478 $ 329 $ 418 $ 970 $ 22 $ 20 $ 25 $ 33 $ 23 $ 29 $ 67 SPONSORSHIPTIME RATES MXN RATES USD Home Taker Over Exclusive Sponsorship $ 45,700 $ 155,300 $ 3,152 $ 10,710 PROMOSTIME RATES MXN RATES USD Advertorial Promo Promo + Photo Shoot Native Solution 1 Native Solution 2 Native Solution 3 Mini Clip 1 Mini Clip 2 $ 74,700 $ 171,750 $ 371,900 $ 171,750 $ 412,200 $ 618,300 $ 201,750 $ 545,250 $ 5,152 $ 11,845 $ 25,648 $ 11,845 $ 28,428 $ 42,641 $ 13,914 $ 37,603 EDITORIAL SPECIALTIME RATES MXN RATES USD Editorial special Emailing $ 197,000 $ 22,000 $ 13,586 $ 1,517 Weekly 2 weeks Weekly 2 weeks Monthly 2 weeks Monthly Monthly 2 weeks Monthly Monthly Daily C P M : C o s t per mille . R at es in U . S . d o llars . I t w ill b e applied t he in t er b ank e x c hange rat e at t he t ime o f t he pay men t. P lease see general t erms and c o ndi t i o ns at w w w. c o ndenas t me x i c o - latam . c o m reader profile — circulation — reach — calendar — size requirements — rates — special magazines — digital — creative solutions — user profile — positions Terms & conditions PRINTED MEDIA Condé Nast (as a whole, Condé Nast Mexico SA de CV and Condé Nast Americas LC) reserves the right, at its absolute discretion, and at any time, to cancel any advertising order or reject the reproduction of any announcement, whether or not it has already been approved and/or previously published, if the content is contrary to its interests or could be offensive to its readers. Condé Nast, at its absolute discretion, may terminate its relationship with the Advertiser and/or Agency for the breach of any terms and conditions herein, including failure derived from the non-payment of bills by their due date. The customer acknowledges that the distribution of the magazines is subject to external factors that may be beyond the control of Condé Nast and its distributors, which could represent a delay of the presence of the magazines at points of sale. CANCELLATION.- Orders for inside or outside cover pages are non-cancellable. Orders for all inside advertising units are non-cancellable 15 days prior to closing date. Orders for inserts supplied by the advertiser are non-cancellable the first of the fourth month preceding the date of issue. Orders for all Condé Nast produced inserts are non-cancellable without the written agreement of Condé Nast. Should Condé Nast agrees to cancel an existing order, the Advertiser and/or Agency will be responsible for the cost of any work performed or materials purchased on its behalf, including the cost of services, paper or printing. Also, once the advertiser and/or Agency request the booking of an advertising space in any of Condé Nast's media, they shall make the payment thereof in the 60 days before the closure of the publication according to the respective calendar, otherwise the booking of the space will be canceled so that Condé Nast can commercialize it to another client. LABELLING OF ADVERTISEMENTS.- Advertisements that simulate editorial content must be clearly defined and labeled as "ADVERTISEMENTS" or "SPECIAL ADVERTISING SECTION" at the top of the advertisement and Condé Nast may, in its discretion, so label such copy. INSERTS.- Before printing any insert, it shall be submitted to Condé Nast for it to be reviewed prior to its printing, an exact proof thereof. Condé Nast will not be responsible for errors or omissions or for the production quality of the supplied inserts. The Advertiser and/or Agency will be responsible for additional charges incurred by Condé Nast if the provided inserts do not meet the specifications of Condé Nast. Also, if Condé Nast cannot publish an insert due to lack of compliance with its specifications, the Advertiser and/or Agency shall remain liable for the space cost of such insert. ERRORS IN ADVERTISEMENTS.- In the event of errors or omissions in an advertisement by Condé Nast, including but not limited to those caused by force majeure, and provided that the ads comply with the specifications contained in the Media Kit 2016, Condé Nast shall not be responsible for errors in significant numbers, as well as materials that do not meet the specifications contained in the accompanying Media Kit 2016. LIABILITY ON ADVERTISING.- The Advertiser and/or Agency undertake to gather all the authorizations required by law, before requesting the publication of their advertising in the magazines and/or Condé Nast Digital sites. Condé Nast shall not be responsible for the content of advertising that is delivered by their Advertisers and/or the Agency, who commit themselves unreservedly to maintain Condé Nast, their magazines and their digital sites, from legal risk judgement or claims-free, in the event of any claim arising from the publication of any advertising, as well as be responsible for expenses arising from the solution of this type of conflicts of law. TERMS OF SALE.- An agency commission of 15% will be allowed for recognized agencies. The payment will be due 30 days after the invoice date. Interest at the rate of 2% per month will be charged on overdue balances. Agency commission can be specified on the invoice if requested by the agency for reference of the commission for the purchase of advertising. However, Condé Nast is not responsible for paying the commission to the agency. Only the net amount for advertising space reservation belongs to Condé Nast. DIGITAL MEDIA Condé Nast (as a whole, Condé Nast Mexico SA de CV and Condé Nast Americas LC) reserves the right, at its absolute discretion, and at any time, to cancel any digital advertising order or reject the reproduction of any announcement, whether or not it has already been approved and/or previously published, if the content is contrary to its interests or could be offensive to the readers of any Condé Nast website. Condé Nast, at its absolute discretion, may terminate its relationship with the Advertiser and/or Agency for the breach of any terms and conditions herein, including failure derived from the non-payment of bills by their due date. CANCELLATION.- Insertion orders for digital sites are non-cancellable 20 days before the closing date. Orders for inserts for digital sites provided by the advertiser are non-cancellable the first of the fourth month preceding the date of issue. Orders for all inserts of digital sites, produced by Condé Nast, are non-cancellable without the written agreement of Condé Nast. If Condé Nast agrees to cancel an existing order, the Advertiser and/or Agency shall be responsible for the cost of any work performed or materials purchased on its behalf, including the cost of services. Also, once the Advertiser and/or Agency requests the booking of an advertising space in any of Condé Nast's media, they shall make the payment thereof in the 60 days before the closure of the publication according to the respective calendar, otherwise the booking of the space will be canceled so that Condé Nast can commercialize it to another client. LABELLING OF ADVERTISEMENTS.- Digital advertisements that simulate editorial content must be clearly defined and labeled as "ADVERTISEMENTS" or "SPECIAL ADVERTISING SECTION" in the body of the advertisement and Condé Nast may, in its discretion, so label such copy. INSERTS.- Before the publication of the advertising insert in any of Condé Nast's digital sites, it must first be submitted to Condé Nast for its review prior to being loaded into its digital sites, an accurate test of it. Condé Nast will not be responsible for errors or omissions or for the production quality of the supplied inserts. The Advertiser and/or Agency will be responsible for additional charges incurred by Condé Nast if the inserts do not meet the specifications of Condé Nast. Also, if Condé Nast cannot publish an insert due to lack of compliance with its specifications, the Advertiser and/or Agency shall remain liable for the space cost of such insert in Condé Nast's digital sites. ERRORS IN ADVERTISEMENTS.- In the event of errors or omissions in a digital advertisement by Condé Nast, including but not limited to those caused by force majeure, and provided that the ads comply with the specifications contained in the Media Kit 2016, Condé Nast will not be responsible for errors in important figures , as well as materials that do not meet the specifications contained in the accompanying Media Kit 2016. LIABILITY ON ADVERTISING.- The Advertiser and/or Agency undertake to gather all the authorizations required by law, before requesting the publication of their advertising in the magazines and/or Condé Nast Digital sites. Condé Nast shall not be responsible for the content of advertising that is delivered by their Advertisers and/or the Agency, who commit themselves unreservedly to maintain Condé Nast, their magazines and their digital sites, from legal risk judgement or claims-free, in the event of any claim arising from the publication of any advertising, as well as be responsible for expenses arising from the solution of this type of conflicts of law. TERMS OF SALE.- An agency commission of 15% will be allowed for recognized agencies. The payment will be due 30 days after the invoice date. Interest at the rate of 2% per month will be charged on overdue balances. Agency commission can be specified on the invoice if requested by the agency for reference of the commission for the purchase of advertising. However, Condé Nast is not responsible for paying the commission to the agency. Only the net amount for advertising space reservation belongs to Condé Nast. AD | GLAMOUR | GQ | VANITY FAIR | VOGUE Montes Urales No. 415, 4º Piso, Lomas de Chapultepec, 11000 México D.F. Tel.: +52(55) 5062 3771 | Fax: +52(55) 5062 3727