Media Kit 2016 - Amazon Web Services
Transcription
Media Kit 2016 - Amazon Web Services
Media Kit 2016 a global brand international in 9 countries admexico.mx +1.5 million pageviews reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL CREATIVE SOLUTIONS USER PROFILE posiTIONS READER PROFILE GENDER MARITAL STATUS MALE 75% MARRIED 78% FEMALE 25% SINGLE 20% SOCIOECONOMIC LEVEL AGE AB c+ 86% 14% ACADEMIC LEVEL H I G H E R E D U C AT I O N 51% 19% 28% 2% 25-36 37-47 48-59 60+ 99% G E N E R A L M E D I A S U RV E Y E X E C U T I V E S 2 0 14 , I P S O S M E X I C O. P E O P L E T H AT H AV E R E A D T H E M A G A Z I N E D U R I N G T H E PA S T 6 M O N T H S . P H oto : A D A M letch reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS READER PROFILE FASHION AND LUXURY 97% Has purchased luxury products: 91% Perfume 66% Luxury footwear 57% Designer clothing 34% Cosmetics and PERSONALITY 90% Considers that he has his own style 58% Likes to follow the latest fashion trends willing to pay more for 68% Isdesigner clothing 75% Is loyal to brand that having the 71% Considers latest in technology is vital to buy the latest 65% inLikes gadgets skincare products 81% Luxury accessories: 35% Fine jewelry and watches 54% Bags/briefcases 44% Sunglasses PLACE OF PURCHASE 77% Department stores 90% Boutiques in and off shopping centers G E N E R A L M E D I A S U RV E Y E X E C U T I V E S 2 0 1 4 , I P S O S M E X I C O . P E O P L E T H AT H AV E R E A D T H E M A G A Z I N E D U R I N G T H E PA S T 6 M O N T H S . P H oto : h É ctor vel A sco FA cio 68% Prefers to spend on expensive products TECHNOLOGY 100% Owns desktop/laptop 88% Owns a digital camera/ videocamera 98% Owns a screen (plasma, LCD, HD, Curve) 76% Owns a tablet Owns several 100% entertainment devices RATES SPECIAL MAGAZINES DIGITAL CREATIVE SOLUTIONS USER PROFILE posiTIONS reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL CREATIVE SOLUTIONS USER PROFILE posiTIONS READER PROFILE LIFESTYLE REAL STATE 87% Goes to the theater 94% Goes to museums/ art exhibits 69% Goes to bars/clubs 99% Goes to malls 100% Goes to restaurants 99% Goes to the barber salon 95% Goes to concerts 100% Goes shopping 100% Reads books 86% Exercises or plays a sport for leisure/ 98% Travels business 73% Travels by airplane CARS alcoholic 88% Drinks beverages: grade alcoholic 77% High beverages 98% Owns a car 73% Has two or more cars 97% Decides the purchase of the cars at home 89% Bought a new car P H oto : G i A nni F r A n C h E llu C C i / G E r B E r G M C 88% Owns his home 86% Lives in a house 14% Lives in an apartment 72% Owns additional real estate FINANCE 100% Uses financial services Uses a debit/payroll/ 99% credit card 100% Uses any type of account Financial planning is 83% his priority some type of 98% Owns insurance paid by him ALCOHOLIC BEVERAGE grade alcoholic 94% Low beverages G E N E R A L M E D I A S U RV E Y E X E C U T I V E S 2 0 1 4 , I P S O S M E X I C O . P E O P L E T H AT H AV E R E A D T H E M A G A Z I N E D U R I N G T H E PA S T 6 M O N T H S . reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS CIRCULATION PRINT RUN 61,000 freQuencY mONTHLY READERS PER COPY 4 MONTHLY AUDIENCE 244,000 F I G U R E S C E R T I F I E D B Y I V M . C O N T R O L L E D C I R C U L AT I O N : Q U A L I F I E D C R E D I T C A R D M E M B E R S , V I P L O U N G E S , G O L F C L U B S , B U S I N E S S A N D P R I VAT E C L U B S , E X C L U S I V E BOUTIQUES AND AIRLINES, AMONG OTHERS. P H oto : L O U R D E S L E G O R R E TA RATES SPECIAL MAGAZINES DIGITAL CREATIVE SOLUTIONS USER PROFILE posiTIONS reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL CREATIVE SOLUTIONS USER PROFILE posiTIONS REACH AMBIENTES 33% 53% HABITAT 9% CARAS CASA VIVA 5% N UMBER ONE I N READERSHIP A MO NG T H E M AGA ZINES OF ITS K I ND G E N E R A L M E D I A S U RV E Y E X E C U T I V E S 2 0 1 4 , I P S O S M E X I C O. M E N T H AT H AV E R E A D T H E M A G A Z I N E D U R I N G T H E PA S T 6 M O N T H S reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL CREATIVE SOLUTIONS USER PROFILE posiTIONS CALENDAR EDITION CLOSING MATERIAL ON-SALE DATES JANUARY DEc 3DEc 8DEc FEBRUARY JAN 30 ’15 8JAN 11JAN 30 MARCH Feb 5Feb 10Feb 29 APRIL Mar 7Mar 10Mar 30 MAY APr 7APr 11APr 29 JUNE May JULY 6 May 11 May 31 Jun 7Jun 10Jun 30 AUGUST Jul 7Jul 11Jul 29 SEPTEMBER AUG 5AUG 11 OCTOBER Sep 6 AUG 30 Sep 9Sep 29 NOVEMBER Oct 6Oct 10Oct 29 DECEMBER Nov 7Nov 10Nov 30 JANUARY ’17 DEc 6DEc 9DEc 30 ’16 T hese dates have been tentatively set and are subject to change . P lease see general terms and conditions at w w w. condenastmexico - latam . com P H oto : A L F O N S O D E B É J A R reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL SIZE REQUIREMENTS FULL PAGE SPREAD TRIM 21.3 x 27.6 cm TRIM 42.6 x 27.6 cm BLEED 22.3 x 28.6 cm BLEED 43.6 x 28.6 cm LIVE AREA 20.3 x 26.6 cm LIVE AREA 41.6 x 26.6 cm GUTTER 1 cm 1/2 pAGE horizontal 1/2 pAGE vertical TRIM 21.3 x 13.8 cm TRIM 10.7 x 27.6 cm BLEED 22.3 x 14.8 cm BLEED 11.7 x 28.6 cm LIVE AREA 9.7 x 26.6 cm LIVE AREA 20.3 x 12.8 cm 1/3 pAGE vertical DIGITAL REQUIREMENTS FOR ADS The files of the ads must be sent with the exact specifications listed. All documents must be created or generated in Macintosh platform and format; documents generated in PC platform are not accepted. The arts P H oto : Pa B lo Z a M ora TRIM 7.1 x 27.6 cm BLEED 8.1 x 28.6 cm LIVE AREA 6.1 x 26.6 cm FTP INFORMATION FTP SITE : 200.52.74.180 USER: ventas Password: comer0508 must be created in the following programs or applications: InDesign, Illustrator EPS or Photoshop files. ■ All images must be produced in TIFF or EPS format with resolution of 304 dpi and in CMYK color mode; in addition all fonts used in the document must be included and converted into paths or curves. ■ All final documents must be submitted in PDF/x-4 format. ■ PDF files can be sent via FTP or in a CD. In this case, they must be identified with the name of the file, edition and the related publication. ■ Images or photographs. They must come in CMYK and with a 300 dpi resolution. ■ Color proof. In case of sending physical color tests, these should include color bars and gray scale and should be sent to the Production Department of Condé Nast Mexico, Montes Urales No. 415, 4th or 5th floor, Col. Lomas de Chapultepec C.P. 11000 Mexico D.F. CREATIVE SOLUTIONS USER PROFILE posiTIONS reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL CREATIVE SOLUTIONS USER PROFILE posiTIONS RATES SIZE COST PER UNIT (MXP) MEXICAN RATES FOR INTERNATIONAL CLIENTS* (USD) FULL pAGE $ 141,223 $ 11,303 HALF PAGE $ 93,092 $ 7,447 2/3rd pAGE $ 124,335 $ 9,949 1/3rd pAGE $ 62,495 $ 5,001 PREMIUM POSITIONS 2nd cover + PAG. 1 FIRST SPREAD OF BOOK 2nd SPREAD $ 380,802 $ 377,275 $ 30,467 $ 30,183 3th SPREAD $ 370,220 $ 29,615 3th COVER $ 182,920 $ 14,627 4th BACKCOVER $ 278,482 $ 22,271 T H E A B O V E P R O V I D E D A R E N E T R AT E S + VAT. F O R P R E M I U M P O S I T I O N I N G P L E A S E R E S E R V E I N A D VA N C E . R AT E S A R E S U B J E C T T O C H A N G E W I T H O U T P R I O R N O T I C E . F O R S P E C I A L U N I T Q U O TAT I O N S ( G AT E F O L D S , I N S E R T S , E T C . ) A N D C U S T O M P U B L I S H I N G R E Q U E S T S , P L E A S E C O N S U LT W I T H Y O U R S A L E S R E P R E S E N TAT I V E . * R ates in U . S . dollars . I t w ill be applied the interban k exchange rate at the time of the payment. P lease see general terms and conditions at w w w. condenastmexico - latam . com P H oto : héctor V elasco facio reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL CREATIVE SOLUTIONS SPECIAL MAGAZINES MAR CH Modern , functional , minimalist , colorful, AD summarizes the latest designs and endless proposals for a space that has become more than just a place to cook. O C TO B E R The latest trends, settings and styles to create a comfortable atmosphere and key design pieces that will add more personality to the space of a home. USER PROFILE posiTIONS reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS RATES SPECIAL MAGAZINES A diogrlidtal w DIGITAL CREATIVE SOLUTIONS USER PROFILE +180 THOUSAND unique users +400 THOUSAND We generate relevant content to acquire a precise audience, attentive to brand information, and driving valuable actions social media followers +1.5 MILLION pageviews • videos • photo galleries • specials www.admexico.mx posiTIONS reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL CREATIVE SOLUTIONS CREATIVE SOLUTIONS video solutions Generators of emotional bonds through original productions with the user’s preferred format: • miniclips • productions • webseries native content Editorial content which prioritizes the consumer’s needs over the advertising in an organic way USER PROFILE posiTIONS reader profile CIRCULATION REACH calendar SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL CREATIVE SOLUTIONS USER PROFILE posiTIONS USER PROFILE GENDER FEMALE 55% MALE 45% AGE 27% 31% 22% 18-24 25-34 35-44 Faceboo k I nsights . P H oto : R A FA E L G A M O CIRCULATION REACH calendar SIZE REQUIREMENTS RATES SPECIAL MAGAZINES DIGITAL CREATIVE SOLUTIONS USER PROFILE posiTIONS POSITIONS FORMATSSIZE SUPER BANNER Super Banner Box Banner SkyscraPer Banner Super Banner pushdown video Box Banner video SkyscraPer Triple Format SUPER BANNER PUSHDOWN BOX BANNER SKYSCRAPER reader profile 960 x 90 300 x 250 300 x 600 960 x 90 - 960 x 300 300 x 250 300 x 600 971 x 90 + 300 x 600 + 300 x 250 RATES MXNRATES USD $ 275 $ 246 $ 333 $ 304 $ 304 $ 391 $ 725 $ 19 $ 17 $ 23 $ 21 $ 21 $ 27 $ 50 SPONSORSHIP TIME RATES MXNRATES USD Home Take Over DAILY $ 20,401 $ 1,407 $ 4,120 Exclusive Sponsorship 2 WEEKS $ 59,740 PROMOS TIME RATES MXNRATES USD ADVERTORIAL Promo ad Promo ad + Product Shot NATIVE SOLUTION 1 NATIVE SOLUTION 2 2 WEEKS 2 WEEKS MONTHLY 2 WEEKS MONTHLY $ 34,263 $ 67,193 $ 166,750 $ 67,193 $ 161,283 $ 2,363 $ 4,634 $ 11,500 $ 4,634 $ 11,123 NATIVE SOLUTION 3 MINI CLIP 1 MINI CLIP 2 MONTHLY 2 WEEKS MONTHLY $ 241,918 $ 97,193 $ 185,281 $ 16,684 $ 6,703 $ 12,778 EDITORIAL SPECIAL TIME RATES MXNRATES USD EDITORIAL SPECIAL EMAILING MONTHLY DAILY $ 100,006 $ 11,948 $ 6,897 $ 824 C P M = C ost P E R M I L L E . R AT E S I N U . S . D O L L A R S . I T W I L L B E A P P L I E D T H E I N T E R B A N K E X C H A N G E R AT E AT T H E T I M E O F T H E PAY M E N T. P L E A S E S E E G E N E R A L T E R M S A N D C O N D I T I O N S AT w w w. condenastmexico - latam . co M TERMS & CONDITIONS printed media Condé Nast (as a whole, Condé Nast Mexico SA de CV and Condé Nast Americas LC) reserves the right, at its absolute discretion, and at any time, to cancel any advertising order or reject the reproduction of any announcement, whether or not it has already been approved and/or previously published, if the content is contrary to its interests or could be offensive to its readers. Condé Nast, at its absolute discretion, may terminate its relationship with the Advertiser and/or Agency for the breach of any terms and conditions herein, including failure derived from the non-payment of bills by their due date. The customer acknowledges that the distribution of the magazines is subject to external factors that may be beyond the control of Condé Nast and its distributors, which could represent a delay of the presence of the magazines at points of sale. CANCELLATION.- Orders for inside or outside cover pages are non-cancellable. Orders for all inside advertising units are non-cancellable 15 days prior to closing date. Orders for inserts supplied by the advertiser are non-cancellable the first of the fourth month preceding the date of issue. Orders for all Condé Nast produced inserts are non-cancellable without the written agreement of Condé Nast. Should Condé Nast agrees to cancel an existing order, the Advertiser and/or Agency will be responsible for the cost of any work performed or materials purchased on its behalf, including the cost of services, paper or printing. Also, once the advertiser and/or Agency request the booking of an advertising space in any of Condé Nast's media, they shall make the payment thereof in the 60 days before the closure of the publication according to the respective calendar, otherwise the booking of the space will be canceled so that Condé Nast can commercialize it to another client. LABELLING OF ADVERTISEMENTS.- Advertisements that simulate editorial content must be clearly defined and labeled as "ADVERTISEMENTS" or "SPECIAL ADVERTISING SECTION" at the top of the advertisement and Condé Nast may, in its discretion, so label such copy. INSERTS.- Before printing any insert, it shall be submitted to Condé Nast for it to be reviewed prior to its printing, an exact proof thereof. Condé Nast will not be responsible for errors or omissions or for the production quality of the supplied inserts. The Advertiser and/or Agency will be responsible for additional charges incurred by Condé Nast if the provided inserts do not meet the specifications of Condé Nast. Also, if Condé Nast cannot publish an insert due to lack of compliance with its specifications, the Advertiser and/or Agency shall remain liable for the space cost of such insert. ERRORS IN ADVERTISEMENTS.- In the event of errors or omissions in an advertisement by Condé Nast, including but not limited to those caused by force majeure, and provided that the ads comply with the specifications contained in the Media Kit 2016, Condé Nast shall not be responsible for errors in significant numbers, as well as materials that do not meet the specifications contained in the accompanying Media Kit 2016. LIABILITY ON ADVERTISING.- The Advertiser and/or Agency undertake to gather all the authorizations required by law, before requesting the publication of their advertising in the magazines and/or Condé Nast Digital sites. Condé Nast shall not be responsible for the content of advertising that is delivered by their Advertisers and/or the Agency, who commit themselves unreservedly to maintain Condé Nast, their magazines and their digital sites, from legal risk judgement or claims-free, in the event of any claim arising from the publication of any advertising, as well as be responsible for expenses arising from the solution of this type of conflicts of law. TERMS OF SALE.- An agency commission of 15% will be allowed for recognized agencies. The payment will be due 30 days after the invoice date. Interest at the rate of 2% per month will be charged on overdue balances. Agency commission can be specified on the invoice if requested by the agency for reference of the commission for the purchase of advertising. However, Condé Nast is not responsible for paying the commission to the agency. Only the net amount for advertising space reservation belongs to Condé Nast. digital media Condé Nast (as a whole, Condé Nast Mexico SA de CV and Condé Nast Americas LC) reserves the right, at its absolute discretion, and at any time, to cancel any digital advertising order or reject the reproduction of any announcement, whether or not it has already been approved and/or previously published, if the content is contrary to its interests or could be offensive to the readers of any Condé Nast website. Condé Nast, at its absolute discretion, may terminate its relationship with the Advertiser and/or Agency for the breach of any terms and conditions herein, including failure derived from the non-payment of bills by their due date. CANCELLATION.- Insertion orders for digital sites are non-cancellable 20 days before the closing date. Orders for inserts for digital sites provided by the advertiser are non-cancellable the first of the fourth month preceding the date of issue. Orders for all inserts of digital sites, produced by Condé Nast, are non-cancellable without the written agreement of Condé Nast. If Condé Nast agrees to cancel an existing order, the Advertiser and/or Agency shall be responsible for the cost of any work performed or materials purchased on its behalf, including the cost of services. Also, once the Advertiser and/or Agency requests the booking of an advertising space in any of Condé Nast's media, they shall make the payment thereof in the 60 days before the closure of the publication according to the respective calendar, otherwise the booking of the space will be canceled so that Condé Nast can commercialize it to another client. LABELLING OF ADVERTISEMENTS.- Digital advertisements that simulate editorial content must be clearly defined and labeled as "ADVERTISEMENTS" or "SPECIAL ADVERTISING SECTION" in the body of the advertisement and Condé Nast may, in its discretion, so label such copy. INSERTS.- Before the publication of the advertising insert in any of Condé Nast's digital sites, it must first be submitted to Condé Nast for its review prior to being loaded into its digital sites, an accurate test of it. Condé Nast will not be responsible for errors or omissions or for the production quality of the supplied inserts. The Advertiser and/or Agency will be responsible for additional charges incurred by Condé Nast if the inserts do not meet the specifications of Condé Nast. Also, if Condé Nast cannot publish an insert due to lack of compliance with its specifications, the Advertiser and/or Agency shall remain liable for the space cost of such insert in Condé Nast's digital sites. ERRORS IN ADVERTISEMENTS.- In the event of errors or omissions in a digital advertisement by Condé Nast, including but not limited to those caused by force majeure, and provided that the ads comply with the specifications contained in the Media Kit 2016, Condé Nast will not be responsible for errors in important figures, as well as materials that do not meet the specifications contained in the accompanying Media Kit 2016. LIABILITY ON ADVERTISING.- The Advertiser and/or Agency undertake to gather all the authorizations required by law, before requesting the publication of their advertising in the magazines and/or Condé Nast Digital sites. Condé Nast shall not be responsible for the content of advertising that is delivered by their Advertisers and/or the Agency, who commit themselves unreservedly to maintain Condé Nast, their magazines and their digital sites, from legal risk judgement or claims-free, in the event of any claim arising from the publication of any advertising, as well as be responsible for expenses arising from the solution of this type of conflicts of law. TERMS OF SALE.- An agency commission of 15% will be allowed for recognized agencies. The payment will be due 30 days after the invoice date. Interest at the rate of 2% per month will be charged on overdue balances. Agency commission can be specified on the invoice if requested by the agency for reference of the commission for the purchase of advertising. However, Condé Nast is not responsible for paying the commission to the agency. Only the net amount for advertising space reservation belongs to Condé Nast. AD | GLAMOUR | GQ | VANITY FAIR | VOGUE México (Headquarters): Montes Urales 415, Piso 4, Lomas de Chapultepec, México D.F. 11000, Tel: (55) 5062 3710 Colombia: Carrera 15 No. 88-64 Oficina 607 Edificio ZIMMA, Bogotá D.C. Colombia, Tel: (571) 744 7853 Miami: 800 South Douglas Road, Suite 835, Coral Gables, Florida, 33134 USA., Tel: (305) 371 9393
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Media Kit 2016 - Amazon Web Services
FTP INFORMATION
FTP SITE: 200.52.74.180
UsER: ventas
Password: comer0508