new august games - Virginia Lottery

A Sales Guide for Virginia Lottery Retailers
AUGUST 2015
NEW AUGUST GAMES
TO HEAT UP YOUR SALES!
The Home Depot® is not a sponsor of the $100,000 Home Changer. See valottery.com for further details. The Home Depot® is a registered trademark of Homer TLC, Inc. and is used with permission.
LAUNCHING
AUG 25, 2015
SCRATCHERS ARE BACK!
LAUNCHING AUGUST 4, 2015
YOU COULD WIN
0
,
5
0
5
0
1
$ OR
• Maximize sales during
football season with
Redskins scratchers!
• Tell your customers
about great Redskins
prizes available on
valottery.com to sell
more!
eXTRA PRIZE OVERVIEW:
DAILY INSTANT PRIZES:
Signed Jerseys
Entry Period: August 4, 2015 – December 28, 2015
eXTRA PRIZE OVERVIEW:
FINAL PRIZE DRAWING:
Entry Period: August 4, 2015 – March 9, 2016 (Draw Date: March 16, 2016)
DAILY INSTANT PRIZES:
• $200 grocery store gift cards
Entry Period: August 25, 2015 – November 2, 2015
PRIZE DRAWINGS:
Premium Club Seat Season Tickets (2016 Season)
Premium Club Individual Game Ticket Package (games vary)
VIP Travel for 2 with the Team (games vary)
PRIZE DRAWING:
• Groceries for a year
• $500 grocery store gift cards
• $200 grocery store gift cards
Entry Period: August 25, 2015 – January 31, 2016
(Draw Date: February 10, 2016)
ENTRY PERIODS:
August 4, 2015 – September 1, 2015 (Draw Date: September 2, 2015)
September 2, 2015 – September 29, 2015 (Draw Date: September 30, 2015)
September 30, 2015 – October 27, 2015 (Draw Date: October 28, 2015)
October 28, 2015 – December 1, 2015 (Draw Date: December 2, 2015)
$1,000,000 MONEY BALL is nearing its end to make
room for the NEW BANK a MILLION draw game!
$1,000,000 Money Ball is nearing its end to make room for an amazing new, Virginia-only draw game – Bank a
Million – where you bank the million and we pay the taxes! We will say goodbye to $1,000,000 Money Ball on
August 29, 2015 and hello to Bank a Million on August 30, 2015.
LAUNCHES AUGUST 30, 2015
Bank a Million is the NEW draw game that features Play Your Way and gives your players the chance
to take home a cool, clean $1,000,000.
When a player wins Bank a Million, they literally get to bank a full million and not a penny less – while we pay the taxes!
HOW TO PLAY:
HOW TO WIN:
• Each play costs $2.
• With Play Your Way, players can place one $2 wager,
two $1 wagers, or four $0.50 wagers.
• Players select six numbers between 1 – 40 or they can
select Easy Pick.
• Six numbers plus a Bonus Ball will be drawn from a pool of 40 numbers.
• After six numbered balls are drawn, a seventh numbered ball is drawn,
which is called the Bonus Ball. The Bonus Ball gives your players more
chances to win.
• If a player matches the first six numbers drawn, they bank $1,000,000
on a $2 wager, $500,000 on a $1 wager, and $250,000 on a $0.50 wager.
• See chart for other prizes between $2 and $20,000.
BANK A MILLION PRIZE STRUCTURE:
MATCH
Odds (1 in):
$2 Wager Prize:
$1 Wager Prize:
$.50 Wager Prize:
6 Balls
3,838,380
$1,000,000*
$500,000*
$250,000*
5 Balls + Bonus Ball
639,730
$20,000
$10,000
$5,000
5 Balls
4 Balls + Bonus Ball
19,386
7,754
$2,000
$400
$1,000
$200
$500
$100
4 Balls
3 Balls + Bonus Ball
3 Balls
485
363
25
$40
$40
$4
$20
$20
$2
$10
$10
$1
2 Balls + Bonus Ball
47
$8
$4
$2
* Represents the take-home amount, actual prizes before taxes are $1,408,451; $704,226; and $352,113. All other prize amounts are shown before tax withholdings.
NEW LE / ALTURA SCREENS
Updated screens go live on August 30, 2015, with the launch of Bank a Million. Bank a Million’s wager feature means you and your players
will see one more option screen before completing the sale. We’re also including the Lottery Express screens here in case your customers
ask you about them.
NEW ALTURA SCREENS
1
2
New home screen with the Bank a Million button.
Bank a Million game screen showing play options.
3
Select “Wager” to pick the player’s choice. The total
wager must equal a $2 play. It can be played as one
$2 wager, two $1 wagers, or four $0.50 wagers.
Note: Players cannot mix wager amounts. For example, a
player cannot wager one $1 wager and two $0.50 wagers.
Select player wager option.
Select player wager option.
NEW LOTTERY EXPRESS SCREENS
1
2
New Lottery Express home screen with
the Bank a Million button.
3
Player is taken to the main menu
to select their wager.
4
In this example, the player selects a $0.50 wager.
After selecting their numbers, the player can
complete transaction or add a play.
• New Pick3 playslip coming August 30, 2015!
• Adding Boost adds to your commissions.
• Encourage your players to “Boost It”!
DID YOU KNOW?
Lottery customers spend 70% MORE on in-store purchases than non-lottery customers with an average of $13 per visit.
They are also 90% MORE LIKELY to buy cigarettes, 73% MORE LIKELY to buy beer and 54% MORE LIKELY to buy candy than
customers that do not make a lottery purchase. (Source: Scientific Games Corporation)
70
%
more
morespending
spending
54%%
90
%
%
more
morelikelY
likelYto
to
more
morelikelY
likelYto
to
buy
buycigarettes
cigarettes
buy
buycandy
candy
73
%
%
more
morelikelY
likelYto
to
buy
buy beer
beer
we’re game
Playbook is published monthly for retailers and other partners of the Virginia Lottery.
©2015 Virginia Lottery • 900 East Main Street • Richmond, VA 23219
Virginia Lottery Executive Director Paula I. Otto
Retailer Hotline 1-800-654-2500
Odds of winning the top prize in each game – REDSKINS CHAMPIONS CLUB: 1 in 979,200; BANK A MILLION: 1 in
3.83 million; CASH IS KING: 1 in 326,400; 5X THE MONEY: 1 in 1,119,086; GROCERY BAG BUCKS: 1 in 1,142,400;
$5,000 BANKROLL: 1 in 979,200; WILD TIME GOLD: 1 in 918,000; TREASURE HUNT: 1 in 1,060,800; $2,500,000
CASH WINFALL: 1 in 1,305,600.
*Free groceries for a year can be won through Grocery Bag Bucks eXTRA Promotion. Odds of winning depend
on number of entries received.
For additional information visit
valottery.com/retailer
AUGUST SCRATCHERS
LAUNCHING AUGUST 4
$5,000 BANKROLL
#1563
$1 Game
UPC: 617189015635
Pull Game: BIN #: 2nd Display: Vending: Notes: WILD TIME GOLD
#1578
$2 Game
UPC: 617189015789
Pull Game: BIN #: 2nd Display: Vending: Notes: REDSKINS CHAMPIONS CLUB
#1588
$5 Game
UPC: 617189015888
Pull Game: BIN #: 2nd Display: Vending: Notes: TREASURE HUNT
#1581
$5 Game
UPC: 617189015819
Pull Game: BIN #: 2nd Display: Vending: Notes: PLEASE ACTIVATE BY
AUGUST 6, 2015
FOR A CHANCE TO WIN ADDITIONAL
RETAILER INCENTIVE MONEY
$2,500,000 CASH WINFALL
#1561
$20 Game
UPC: 617189015611
Pull Game: BIN #: 2nd Display: Vending: Notes: we’re game
play responsibly. Must be 18 or older to play.
Virginia Problem Gambling Helpline: 1-888-532-3500
Odds of winning top prize in each game — $5,000 BANKROLL: 1 in 979,200; WILD TIME GOLD: 1 in 918,000;
REDSKINS CHAMPIONS CLUB: 1 in 979,200; TREASURE HUNT: 1 in 1,060,800; $2,500,000 CASH WINFALL: 1 in
1,305,600. ©2015 Virginia Lottery. valottery.com