I WANT IT NOW

I WANT IT NOW
A constant personalized stream of your favorite NFL content?
What fan wouldn’t want it? And want it NOW. In a rousing and celebratory
way, fans of the NFL unite to literally sing the praises of a device that will
forever transform the way they watch football. ‘I WANT IT NOW’ PUMA VIDEO REFERENCE
‘I WANT IT NOW’ SONG REFERENCE: VIDEO
‘I WANT IT NOW’ KEY VISUAL
‘I WANT IT NOW’ :60 TV
Throughout the spot, we see various fans (with a celebrity cameo) singing the
praises of NFL Now while they use the app on their devices to highlight the different
features they love.
Open on a Giants fan sitting in a sports bar holding his cell phone. As if he is giving
someone an order while he talks, he points and shakes the cell phone at the camera.
FAN: Now listen up NFL, I want my NFL the way I want it, and I want
it . . . now.
Suddenly we break into music. The classic, “I Want it Now” from Willy Wonka with
some slightly new lyrics.
We cut to a small group of 49ers fans standing in front of Levi’s stadium.
Singing: I want my team
We cut to a Seahawks fan at his office desk which is covered in Seahawks stuff. We
see him select the Seahawks from a list of teams on his screen.
Singing: I want my own stream
We cut to a huge backyard BBQ in Denver with a big screen set up. Everyone sings.
Singing: I want the highlights and breaking news my way
Cut to a bunch of guys sitting in a big living room looking at Zack Martin getting
drafted by the Cowboys on their TV/Roku (we clearly see the NFL Now interface).
Singer/actor/Cowboys fan, Jamie Foxx, is sitting in the center of the group.
Singing: Cuz’ Fantasy I play.
We cut to a Chiefs fan sitting in his man cave with his friends. He is looking at Chiefs
highlights on his tablet. As he talks, the camera zooms in tighter on the tablet.
*Fan (talking): Now, I want Chiefs highlights of Jamaal Charles’ 5-touchdown
game, and footage from Super Bowl IV, and then maybe some up to the
minute news on my second favorite team...
*Alts next page
‘I WANT IT NOW’ :60 TV CONT’D
Alt 1 Fan (talking): Now, I want Chiefs highlights of Jamaal Charles’ four
touchdown catches in one game, and footage from Super Bowl IV, and then maybe
some up to the minute news on my second favorite team...
Alt 2 Fan (talking): Now, I want Chiefs highlights of Jamaal Charles taking it to
the house, and footage from Super Bowl IV, and then maybe some up to the
minute news on my second favorite team...
Alt 3 Fan (talking): Now, I want Chiefs highlights of Jamaal Charles’ big game
against Denver, and footage from Super Bowl IV, and then maybe some up to the
minute news on my second favorite team...
We cut back to a wide of the guy
Fan: . . . uh, The Chiefs.
We cut to a sports bar in Seattle. A group of Seahawks fans singing together.
*Singing: Clay’s best sacks, I want it now (Packers fans, possibly with Clay
Matthews)
We cut to a giant tailgate party at Foxborough. All the groups of Pats fans sing together.
Singing: Tom’s comebacks, I want it now.
We cut to a stadium shot, with a huge group of fans representing all 32 teams. They fill the
field.
Singing: I’ll tell you how, I want it...
They all hold out their various devices which each display the NFL NOW logo.
Singing: NOW.
CUT TO A TABLET PLAYING NFL NOW
AVO: Introducing NFL NOW. The biggest NFL video library on the planet, updated
constantly, available on every device, and personalized just for you.
NFL NOW LOGO/ PARTNER LOGOS
NFL SHIELD
‘I WANT IT NOW’ :60 TV CONT’D
* Alts for Clay’s Sacks/Tom’s Comebacks - could use unique one for :30
Singing: Rogers’ throws, I want it now
(Packers fans all congregated in a rec room -Aaron Rodgers is there with them)
Singing: Both these Joe’s, I want it now
(The Harbaugh brothers flanked by their team’s fans standing together with both Joe
Montana and Joe Flacco)
Singing: Elway’s dive, I want it now
(We see a huge group of Bronco’’s fans standing by an Elway bust in Canton at
the Hall of Fame. )
Singing: Each Bills drive, I want it now
(Bills fans all congregated In a rec room)
Singing: Megatron, I want it now.
We see a huge group of Detroit lions fans congregated in a rec room.
Singing: All Deion, I want it now.
We see Deion Sanders in a dapper suit surrounded by a huge group of Deion
Sanders fans representing the 49ers, the Cowboys, Falcons, Ravens, Redskins etc.
‘I WANT IT NOW’ :30 TV (CUTDOWN)
Music: The classic, “I Want it Now” from Willy Wonka with new lyrics.
Throughout the spot, we see various fans (with a few celebrity cameos) singing the
praises of NFL Now while they use they use the app on their devices to highlight the
different features they love.
We cut to a small group of 49ers fans standing in front of Levi’s stadium.
Singing: I want my team
We cut to a Seahawks fan at his office desk, which is covered in Seahawks stuff. We
see him select the Seahawks from a list of teams on his screen.
Singing: I want my own stream
We cut to a huge backyard BBQ in Denver with a big screen set up. Everyone sings.
Singing: I want the highlights and breaking news my way
Cut to a bunch of guys sitting in a big living room looking at Zack Martin getting
drafted by the Cowboys on their TV/Roku (we clearly see the NFL Now interface).
Singer/actor/Cowboys fan, Jamie Foxx, is sitting in the center of the group.
Singing: Cuz’ Fantasy I play.
We cut to a Chiefs fan sitting in his man cave with his friends. He is looking at Chiefs
highlights on his tablet. As he talks, the camera zooms in tighter on the tablet.
‘I WANT IT NOW’ :30 TV CONT’D
Fan (talking): Now, I want my own personalized stream of NFL content, from Chiefs
highlights to Rex Ryan yelling about snacks on Hard Knocks, and I want it on every
device I use.
Alt 1 Fan (talking): Now, I want my own personalized stream of NFL content, from Chiefs
highlights to Andy Reid’s Punt Pass and Kick debut and I want it on every device I use.
Alt 2 Fan (talking): Now, I want my own personalized stream of NFL content, from Chiefs
highlights to Hard Knocks from 2007 and I want it on every device I use.
Alt 3 Fan (talking): Now, I want my own personalized stream of NFL content, from Chiefs
highlights to Richard Sherman’s live press conferences and I want it on every device I
use
Singing: Clay’s best sacks, I want it now (Packers fans, possibly with Clay Matthews)
We cut to a giant tailgate party at Foxborough. All the groups of Pats fans sing together.
Singing: Tom’s comebacks, I want it now.
We cut to a stadium shot, with a huge group of fans representing all 32 teams. They fill the field
Singing: I’ll tell you how, I want it
They all hold out their various devices which each display the NFL NOW logo.
Singing: NOW.
AVO: Introducing NFL NOW. The biggest NFL video library, available on every device,
and personalized just for you.
CUT TO A TABLET PLAYING NFL NOW
NFL NOW LOGO/ PARTNER LOGOS
NFL SHIELD
‘I WANT IT NOW’ :30 TV CONT’D
* Alts for Clay’s Sacks/Tom’s Comebacks - could use unique one for :30
Singing: Rogers’ throws, I want it now
(Packers fans all congregated in a rec room -Aaron Rodgers is there with them)
Singing: Both these Joe’s, I want it now
(The Harbaugh brothers flanked by their team’s fans standing together with both Joe
Montana and Joe Flacco)
Singing: Elway’s dive, I want it now
(We see a huge group of Bronco’’s fans standing by an Elway bust in Canton at
the Hall of Fame. )
Singing: Each Bills drive, I want it now
(Bills fans all congregated In a rec room)
Singing: Megatron, I want it now.
We see a huge group of Detroit lions fans congregated in a rec room.
Singing: All Deion, I want it now.
We see Deion Sanders in a dapper suit surrounded by a huge group of Deion
Sanders fans representing the 49ers, the Cowboys, Falcons, Ravens, Redskins etc.
‘I WANT IT NOW’ :30 DEMO
Music: The classic, “I Want it Now” from Willy Wonka with new lyrics.
Open on a tight shot of Packers fan in the stands of an NFL stadium. He
holds up a phone with the NFL Now app booting up on it.
Packers Fan Singing: I’ve got it now
We cut wide to reveal dozens of other fans representing all 32 teams in the
stands around him like an enormous choir. They’re also holding up phones
and tablets running the NFL Now app.
Crowd Singing:
I’ve got the whole league.
This begins a montage where we cut to different fans in different locations
showing us close up looks at the personalized content they’re watching and
telling us what NFL Now is all about. These fans speak to camera (rather
than sing), but the music bed still plays in the background. . .
Cut to a Seahawks fan in his home office, which is loaded with Seahawks
stuff. He shows his tablet (or laptop) to camera. As he speaks we punch in
on the screen to see corresponding Seahawks highlight footage.
Seahawks Fan: I’ve got the world’s biggest NFL video library
personalized just for me--- Highlights of my favorite players.
Cut to a Patriots fan at a tailgate. He holds up a phone showing NFL
analysts doing a fantasy segment in a studio show.
Pats Fan: ...breaking news and fantasy predictions
‘I WANT IT NOW’ :30 DEMO CONT’D
Cut to a Ravens fan standing next to Joe Flacco on a practice field. He holds up his
phone playing the app.
Ravens Fan:
Everything I want on this Joe...
Cut to a 49-er’s coach Jim Harbaugh in his office sitting across from the legendary Joe
Montana. He holds up his tablet, which is playing Super Bowl XIX.
Harbaugh: To this Joe.
Cut to a Lion’s fan in his man cave with some buddies. He holds up a tablet playing
Hard Knocks and we see it’s also start playing on the giant flat-screen on the wall.
Lions Fan: ….and it goes with me from this screen to that screen.
Cut back to the stadium section full of all the fans from the 32 teams. We hear them
all singing the last two verses together.
Crowd Singing: This fan’s dream. I’ve got it now.
Cut even wider to show more of them.
Crowd Singing: Your own stream. Download it. . .
(Alt: Every team. Download it..)
They all hold out their various devices which each display the NFL NOW logo.
Singing: NOW!
CUT TO A TABLET PLAYING NFL NOW
NFL NOW LOGO/ PARTNER LOGOS
NFL SHIELD