MITCHELL

SE A SO N ED L EAD E R S .
L OYAL C UST O M E R S .
OUT STAN DI NG PA R T NE R S .
MITCH ELL
A U T OMOTIV E G R OUP
SOUTHEAST ALABAMA’S
PREMIER AUTOMOTIVE
RETAIL EXPERIENCE
MITCHELL
AUTOMOTIVE
GROUP
M AN AG EM EN T TE AM
John L. Mitchell, Sr.
With over 45 years in the automobile business,
John L. Mitchell, Sr., serves as President of
Mitchell Automotive Group. His leadership
style takes on a family feel, and as a result,
employees exhibit loyalty and pride in their
work.
This loyalty and strong work ethic has led
to multiple President’s Awards from Nissan,
Mazda, Lincoln-Mercury and Toyota. John
was also awarded the Time Magazine Quality
Dealer Award for Alabama and has served on
the National Dealer Advisory Board. He is a
long time member of the Automobile Dealer Association
of Alabama, where he served on the Board of Directors for
seven years and Chairman for one of those years. Through
this association, he is on the Board of Trustees and served as
President for two years for the Worker’s Compensation SelfInsurance Fund. He served on the Regional Dealer Board for
Mazda and the Southeast Toyota Distributor Dealer Council,
as well as serving two terms on the Nissan National Dealer
Advisory Board.
As a Vietnam veteran, John actively supports his local
military through Fort Rucker’s chapter of the Association
of United States Army. As a member for over 15 years, he
served on the Board of Directors for 5 years. John also sits
on the Military Stability Foundation Board for the
state of Alabama as well as the Board of Directors/
Executive Committee for the Army Aviation
Museum Foundation.
Recognizing the importance of community to
the success of his business, he devotes time to
serving the needs of the Wiregrass area. In the
past, he enjoyed sitting on the Board of Trustees
for the Coffee County United Way and the
Wiregrass United Way. He has been a member
of the Chamber of Commerce for over 25 years
and is a past chairman. He currently sits on the
Board of Directors for Trinity Bank and the Board of Trustees
for both Enterprise Medical Center and Enterprise State
Community College Foundation. He and his businesses have
been corporate sponsors of the F.R.I.E.N.D.S. Buddy Walk
and local performing arts. He is also an active member of
First Baptist Church.
John Mitchell leads by example and his employees
understand how important it is to give back to the community.
Through this leadership, his businesses have seen great
success and continue to serve the area well with quality
products, excellent customer service and a solid commitment
to the community.
John L. Mitchell, Jr.
A talent for the automotive business was passed on to John L. Mitchell, Jr., who currently serves as
corporate Vice-President of Mitchell Automotive Group and General Manager of Mitchell Nissan.
With 20 years in the industry, he has worked in every department at the dealership, becoming a savvy
businessman and leader.
He holds a Bachelors Degree in Business Administration from the University of Southern Mississippi
and also is a graduate of the NADA Dealer Academy. He currently serves on the Board of Directors
for the Automobile Dealer Association of Alabama. John is also very active in his community where
he sits on the advisory board for State Bank and Trust as well as the City of Enterprise Water Board,
and the Executive Board for the Chamber of Commerce where he served as chairman for two years.
He is a past member of the Wiregrass Economic Development Board. John is an active member and
deacon at First Baptist Church.
TOYOTA OF DO THA N | M ITCHE L L N ISSA N | MI T C H E L L H Y U N D AI | MI T C H EL L MAZ D A | MI T C H E L L LINC OLN
E. Carey Slay, Jr.
E. Carey Slay, Jr., serves as Co-owner and Chief Financial Officer of Toyota of Dothan. He began his
retail automotive career with a Chrysler-Plymouth-Dodge dealership in 1990. He has a Bachelor of
Business Administration in Finance as well as a Masters of Science in Personnel Management, both of
which have served him well.
He not only serves as Toyota of Dothan’s C.F.O., but also holds the same position with another
local automobile group which retails Mercedes-Benz, Hyundai and Mazda products; his ability to serve
two corporations simultaneously is rare. He holds a unique milestone of overseeing over $1 billion in
sales in his 24 year career. Carey has received numerous awards for financial excellence including the
Comptroller’s Award for Excellence from Toyota Motor Sales, USA for eleven straight years.
He is currently serving as Chairman of the Board of Trinity Bank, a local community bank, where he
was an initial organizer and director. Carey serves with F.R.I.E.N.D.S. Buddy Walk and is the past chairman
of Wiregrass Children’s Home. He is an active member of Harvest Church in Dothan, where he serves
on the Daniel Council and teaches various Bible classes.
Keith Diamond
Bob Schoenfeld
As the newest member of
the Mitchell Automotive
Group, Keith Diamond
brings 16 years of retail
automotive experience. He
serves as Director of Finance
& Insurance, Compliance
and Training. Keith has 13
years of expertise gained
from serving as a Regional Manager for an international
training and consulting company. His experience in
training salespeople, sales managers and F&I managers
has produced positive growth in the company. Keith’s
goals include increasing sales efficiency, enhancing
legal compliance, improving customer service and
strengthening relations with manufacturers to increase
market share. These professional talents are a tremendous
asset within the Mitchell Automotive Group.
Bob Schoenfeld has served the
Mitchell Automotive Group as
Fixed Operations Director since
2007. He brings experience from
several different automobile lines as
well as a strong management style.
Bob is a Master Certified Service
Manager for BMW, Porsche, Isuzu
and Lincoln. He served on the BMW
Roundtable Committee and the Steering Committee for Volvo
Cars of NA. Prior to working for Mitchell Automotive Group,
Bob successfully owned and operated a Fixed Operations
Consulting business. He holds an Associate’s Degree in Business
Management and is a Mike Nichols Inventory School graduate.
Under Bob’s leadership, the parts and service sales have seen
an impressive and dramatic increase.
MITCHELLAUTO.COM
M IT CH ELL
AUT O M O T IVE
G RO U P
MITCHELL
AUTOMOTIVE
GROUP
DeAL ERS H IPS
Mitchell NISSAN
ENT ERP RI S E, ALABAMA
Mitchell HYUNDAI
EN T ERP RISE, AL ABAMA
47 Employees
25 Employees
Founded 1987
Founded 2006
12,000 Sq Ft
20,000 Sq Ft
Beverly Mitchell / Operations Manager
Melanie Sneed / Finance
Bill Sedberry / Sales Manager
Ted Thompson / Co-Owner
Felix Hernandez / Sales Manager
Ross Bonura / General Sales Manager
TOYOTA of Dothan
D OT H AN, ALABAMA
Fred Sneed / General Manager
Mitchell
MAZDA/LINCOLN
EN T ERP RISE, AL ABAMA
65 Employees
Founded 2001
21 Employees
40,000 Sq Ft
Founded 1991
17,000 Sq Ft
Mike Williams / General Manager
Denise Colbert / Finance
Wayne Patterson / New Car Sales Manager
Brian Preston / General Sales Manager
TOYOTA OF DO THA N | M ITCHE L L N ISSA N | MI T C H E L L H Y U N D AI | MI T C H EL L MAZ D A | MI T C H E L L LINC OLN
Meredith Hamilton / Operations Manager
Mitch Carnley / General Sales Manager
MITCHELLAUTO.COM
M IT CH ELL
AUT O M O T IVE
G RO U P
MITCHELL
AUTOMOTIVE
GROUP
C O MMI T TED T O ...
...success
...lasting impressions
The centerpiece of our success
is our core philosophy to treat
our customers and fellow team
members just as we would want
to be treated.
As facilities have evolved with the times,
so have the approaches we take to make
an impression on our customers. We
strive to make customers comfortable in
new ways they would never expect from
a car dealership, from our cappuccino
bars with lightning fast Wi-Fi service
to the plush sofas from where they can
watch their children in our imaginative play room. Our team members are mindful that every
time we meet a customer it may be the only opportunity we have to impress them. This
...training
welcoming approach has earned their loyalty for our dealerships, especially in repeat buyers
Our success is also founded upon
the belief that new ways to improve
...community
involvement
are always at hand. Training is an
active part of daily life for our
entire team, whether they’re in
sales, administration, service or
For decades, the Mitchell Automotive Group has cultivated a strong
relationship with the Wiregrass area by taking an active role in its
many communities. While every single one of our 140 team members
generously give to the United Way, their commitment to serve our
communities goes deeper than financial donations.
The gift of one’s time is the most significant way to strengthening
a community, and our team members selflessly give of themselves
and service retention.
...developing leaders
through dozens of area charitable groups and boards. Each soldier
In the Mitchell Automotive Group, if you’re not a
arriving at Fort Rucker, the home of army aviation located in Daleville,
mentor then you’re not a leader. Our team leaders give
Ala., receives a personal welcome from the Mitchell Automotive
tremendously of themselves in order to raise up other
Group to thank them for their service. U.S. Army veteran John Mitchell
members of the team. Starting at the very top, every link
Sr., is honored to serve as president of the Army Aviation Museum
in our management chain leads by example. They inspire
Foundation and has been part of their board for over 15 years.
and earn the trust of others by eagerly rolling up their
sleeves to immerse themselves in all our departments’
Our team members lead the way in annual food drives such as the
activities. New team members are carefully developed to
‘Soup-er Bowl’ for the Wiregrass Area Food Bank while also delivering
ensure that they’re ready to mentor those around them.
meals during holidays. The Mitchell Automotive Group has succeeded
because we’ve earned the trust of our
communities, which are very close-knit
and supportive of charities, business
development and our military. Wiregrass
customers want to shop with us because
they appreciate the positive impact we
have in the region.
TOYOTA OF DO THA N | M ITCHE L L N ISSA N | MI T C H E L L H Y U N D AI | MI T C H EL L MAZ D A | MI T C H E L L LINC OLN
...growth
facilities. We are proud to employ
The Mitchell Automotive Group has been an outstanding partner for manufacturers due to the
nine Master Certified Technicians
pride all our team members take in the product and the organization. Our leaders are hands-
as well as Full Line Certified Sales
on every day in the stores to ensure that we maintain our consistently high ranking in CSI,
Professionals. Continuous, quality
sales, and service volume. From the early days of his career, John Mitchell, Sr., has cultivated
training ensures that each member
meaningful relationships with manufacturers and others in the industry. We are fully committed
lives up to their potential.
to growing our business, our community and our employee’s interests.
...excellence
Nissan’s President’s Award,
11 years
Mazda President’s Award,
6 years
Lincoln President’s Award,
2003, 2007 and 2008
Toyota President’s Award,
11 years
Time Magazine’s Quality
Dealer Award, 2002
MITCHELLAUTO.COM