Previous Year Recap

L Festival
October 24th & 25th, 2015
Costa Mesa, CA
Event Recap
Universal Music Latin Entertainment
And
Mars Media Family, LLC
Copyright © 2015 Universal Music Ltd.
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MAKING HISTORY!
On October 24th & 25th, 2015, Universal Music Latin Entertainment made history with its
debut of L Festival; the first Latin music, food, and arts festival in the US. Music fans,
foodies, and art aficionados alike were immersed in the rich sounds, flavors, and colors
of Latin America. Families were enthralled by the variety of activities and unique
experiences to be shared. The first of its kind in the US, L Festival united Hispanics by
celebrating what makes us unique while at the same time revealing what we have in
common.
DAVID BISBAL
PAULINA RUBIO
Copyright © 2015 Universal Music Ltd.
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30k+ PEOPLE IN ATTENDANCE
More than 30,000 people attended the two-day festival celebrated in
Costa Mesa, CA. A major feat for a year-one festival in the Latin market.
DAVID BISBAL
PAULINA RUBIO
Copyright © 2015 Universal Music Ltd.
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NATIONAL & INTERNATIONAL APPEAL
Tickets to L Festival were sold in 3 different continents and 24 different
states in the U.S. including: Alabama, Arizona, California, Florida, Illinois,
New York, New Mexico, Nevada, Texas, and Washington, to name a few.
DAVID BISBAL
PAULINA RUBIO
Copyright © 2015 Universal Music Ltd.
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WORLD-CLASS TALENT
L Festival’s line-up was made up of 44 different artists from 10 different countries
offering a wide variety of genres for all tastes and ages. From world-class super
stars to some of the best up-and-coming Latin artists. Some of the acts who
performed full sets at L Festival included: Enrique Iglesias, Juan Gabriel, Julion
Alvarez, Gloria Trevi, La Arrolladora Banda el Limon, David Bisbal, Los Angeles
Azules, Juan Magan, Arty, Far East Movement, D-Wayne, 3BallMTY, La Santa
Cecilia, amongst 20 others.
PAULINA RUBIO
Copyright © 2015 Universal Music Ltd.
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BLUE CHIP PARTNERS
In our first year we were able to secure partnerships with a number of
recognized blue chip brands as well as other local sponsors; an
impressive achievement on a first year festival.
DAVID BISBAL
PAULINA RUBIO
Copyright © 2015 Universal Music Ltd.
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CONSUMER ENGAGEMENT
Festival goers spent 19+ hours experiencing and engaging with all the
innovative brand activations on-site. From temporary tattoo-stations, to
photo-booths, to LIVE branded t-shirt silk screening; our brand PARTNERS
captured the attention of relevant Hispanic consumers in effective ways.
DAVID BISBAL
PAULINA RUBIO
Copyright © 2015 Universal Music Ltd.
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20+ RESTAURANTS
Delicious Latin flavors ranging from Mexico to Chile with over 20
different food vendors offering multiple options for the entire family.
DAVID BISBAL
PAULINA RUBIO
Copyright © 2015 Universal Music Ltd.
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THE BEST IN LATIN ART
A curated art experience including multiple galleries spotlighting
artists from numerous Latin American countries in an explosion of
color, emotions, and expressions of social justice.
PAULINA RUBIO
Copyright © 2015 Universal Music Ltd.
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ARTIST SUPPORT ON SOCIAL MEDIA
As part of L Festival’s digital campaign, UMLE leveraged its relationships with
artists/managers getting them to engage on social media and reaching out
to their own fans/followers inviting them to L Festival. The engagement
received from this support was incredibly high and very effective.
60 Million Followers
5 Million Followers
PAULINA RUBIO
1 Million Followers
2 Million Followers
Copyright © 2015 Universal Music Ltd.
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COMING BACK STRONGER IN 2016!
With all the great findings and learnings achieved during our
successful first year, we have already begun working to bring you
the best of L Festival in 2016. We hope to see you there!
PAULINA RUBIO
Copyright © 2015 Universal Music Ltd.
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THANK YOU!
Event Recap 2015
Universal Music Latin Entertainment
And
Mars Media Family, LLC
Andrew Mars
CEO
Mars Media Family, LLC
[email protected]
Copyright © 2015 Universal Music Ltd.
Alexandra (Ally) Mars
Account Executive
Mars Media Family, LLC
[email protected]
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