Mint Clean Invigorating Shampoo

Mint Clean Invigorating Shampoo
What it is:
Invigorating shampoo that strengthens
hair and helps to maintain its natural
balance.
Key Benefits:
• Leaves hair stronger and scalp tingling
clean.
• Lathers off dirt and buildup.
• Stimulates scalp with tingling
sensation.
• Refreshing, energizing mint scent.
How to Use: Apply to wet hair, lather, massage
for 1 minute, rinse.
Who Needs This Product:
Can be used on all hair types. Perfect for
customers looking to strengthen hair.
Words to Remember:
“Strengthens hair.”
“Refreshing, energizing mint scent.”
Cool Finish Invigorating Conditioner
What it is:
Invigorating conditioner that strengthens
hair and helps to maintain its natural
balance.
Key Benefits:
• Strengthens and moisturizes.
• Stimulates scalp with tingling sensation.
• Refreshing, energizing mint scent.
• Leaves hair and scalp refreshed with
manageability and shine.
• Won’t weigh hair down.
How to Use: Apply to wet hair, leave on 1 minute,
rinse.
Who Needs This Product:
Can be used on all hair types. Perfect for
customers looking to strengthen hair.
Words to Remember:
“Stimulates scalp with cooling sensations.”
Clean Spice 2-in-1 Conditioning Shampoo
What it is:
Strenghtening Shampoo and Nourishing
Conditioner in one bottle.
Key Benefits:
• Formulated with protein to strengthen.
• Nourishes and controls.
• Stimulates the senses.
• Leaves hair stronger, smoother and polished.
How to Use: Apply to wet hair, lather, massage
for 1 minute, rinse.
Who Needs This Product:
Can be used on all hair types. Perfect for the fastpaced lifestyles of today’s man.
Words to Remember:
“Moisturize and control.”
“Revitalizes with warm spices.”
Polish Up Pomade
What it is:
A water-based, mild control, high
shine pomade.
Key Benefits:
• Provides flexible control, high shine
and definition.
• Moisturizers add smoothness.
• Anti-frizz and anti-static.
How to Use: Rub small amount into hands and work
through dry or damp hair.
Who Needs This Product:
Recommended for men who need light control
and high shine. Great for men with highly
textured hair.
Words to Remember:
“Mild control.”
“High shine and definition.”
Maneuver Working Wax
What it is:
A water-based medium control,
low shine working wax.
Key Benefits:
• Provides medium control, low shine
and pliable texture.
• Shampoos out easily and won’t
build-up in hair.
• Use on damp hair to mold style
into shape.
• Use with a blow dryer for a soft, natural finish.
How to Use: Rub a small amount into hands and work
through damp or dry hair.
Who Needs This Product:
Recommended for men who need the control of
a wax with flexibility.
Words to Remember:
“Medium control.”
“Creates flexible texture.”
“Natural shine.”
Grip Tight Holding Gel
What it is:
A water-based medium control, medium
shine holding gel.
Key Benefits:
• Provides long-lasting control and shine.
• Flake-free style.
• Built-in moisturizers keep hair from drying
out.
How to Use: Squeeze into palm, rub together
and work through damp hair.
Who Needs This Product:
Recommended for men who need a medium
control with a touchable shiny finish.
Words to Remember:
“Medium control.”
“Provides shine and flake-free style.”
Outplay Texture Putty
What it is:
A maximum control, matte finish
texture putty.
Key Benefits:
• Creates chunky separation with
oversized pieces and a matte
finish.
• Crunch-free formula contains
mineral salts for immediate grab
and texture.
• High styling memory with humidity resistance for
lasting power
• Shampoos out easily.
• Anti-frizz and anti-static.
How to Use: Apply to towel-dried or dry hair; style as
desired.
Who Needs This Product:
Recommended for men who need chunky
separation and maximum control. Great for men
with textured, natural curl.
Words to Remember:
“Maximum control and matte finish.”
“Chunky separation.”
Stand Tough Extreme Gel
What it is:
A maximum control, high shine extreme
gel.
Key Benefits:
• Creates sharp shape, definition and
shine.
• Ionic bonds solidify hold for maximum
staying power.
• Shampoos out easily and won’t build up
in hair.
How to Use: Squeeze into palm, rub together
and work through damp hair. Dry naturally or
with heat for mega hold.
Who Needs This Product:
Recommended for men who need a maximum
control gel that provides high shine and lasting
definition.
Words to Remember:
“Maximum control.”
“Sharp shape, definition and shine.”
Work Hard Molding Paste
What it is:
A maximum control, low shine molding
paste.
Key Benefits:
• Firm, moldable paste works easily through
hair for shaping styles with ultimate control.
• Polystretch fibers keep styling flexible.
• Shampoos out easily and won’t build up in
hair.
How to Use: Pump into palm, rub hands
together and work through damp or dry hair.
Who Needs This Product:
Recommended for men who need a maximum
control styling paste that provides moldability
and strong textural effects with natural shine.
Words to Remember:
“Maximum control.”
“Strong textural effects with flexibility.”
All Soft Shampoo
What it is:
A gentle cleansing shampoo that
protects and leaves hair manageable,
refreshed and shiny.
Key Benefits:
• Advanced silkening formulas transform
the texture of dry, brittle hair.
• Provides intense softness, replenishment
and strength.
• Delivers increased manageability,
movement and luminous shine.
How to Use: Apply to wet hair, massage into
a lather, rinse.
Who Needs This Product:
All Soft is designed especially for clients looking to
transform dry, brittle hair into soft, healthy,
luxurious locks.
Words to Remember:
“Advanced silkening formulas.”
“Manageability and shine.”
All Soft Conditioner
What it is:
A conditioner that detangles and
replenishes to provide intense softness,
movement and shine.
Key Benefits:
• Advanced silkening formulas transform
the texture of dry, brittle hair.
• Detangles and replenishes.
• Provides intense softness, replenishment
and strength.
• Delivers increased manageability,
movement and luminous shine.
How to Use: Apply to wet hair, leave in
1 minute, rinse.
Who Needs This Product:
All Soft is designed especially for clients looking to
transform dry, brittle hair into soft, healthy,
luxurious locks.
Words to Remember:
“Luxurious softness.”
“Luminous shine.”
Color Extend Shampoo
What it is:
A gentle cleansing shampoo that
protects and leaves hair manageable,
refreshed and shiny.
Key Benefits:
• Provides maximum color security.
• Helps shield, stabilize and secure color
intensity.
• Leaves color-treated hair smooth,
manageable and radiant.
How to Use: Apply to wet hair, massage into
a lather, rinse.
Who Needs This Product:
Customers looking for strong protection to extend
the life and vibrancy of their haircolor.
Words to Remember:
“Color durability and shine.”
“Maximizes vibrancy.”
Color Extend Conditioner
What it is:
A conditioner that detangles and smoothes
hair for a finish full of color reflection.
Key Benefits:
• Provides maximum color security.
• Helps shield, stabilize and secure color
intensity.
• Leaves color-treated hair smooth,
manageable and radiant.
How to Use: Apply to wet hair, leave in
1 minute, rinse.
Who Needs This Product:
Customers looking for strong protection to extend
the life and vibrancy of their haircolor.
Words to Remember:
“Keep color radiant and shiny.”
“Maximizes vibrancy.”
Extreme Anti-Snap
What it is:
A leave-in treatment that gently smoothes
the cuticle and helps fortify hair that’s prone
to breaking, splitting or snapping off.
Key Benefits:
• Helps fortify hair that’s prone to breaking,
splitting or snapping off.
• Gently smoothes the cuticle.
• Reduces friction from brushing and helps
prevent further damage.
• Leaves hair healthy, shiny and resilient.
• Provides heat protection.
How to Use: Apply to fragile or damaged areas
of hair, or all over. Do not rinse. Style as
usual.
Who Needs This Product:
Extreme Anti-Snap is recommended for all hair
types, but is specially formulated for chemically
enhanced and damaged hair with extreme
breakage.
Words to Remember:
“Chemically and mechanically damaged hair.”
“Strengthens, repairs and resurfaces.”
Rewind 06 Pliable Styling Paste
What it is:
A medium control pliable styling paste.
Key Benefits:
• Twists, shapes and texturizes hair
into changeable styles.
• Pliable fiber network provides a
“web of support” with control.
• Creates versatile styles with strong shapes.
• Stays moist and flexible so you can “replay” or
rearrange the style.
• Won’t weigh hair down or add build-up.
How to Use: Apply into damp or dry hair. Try layering a
“web of support” on the hair – rub product between
your palms and pull your hands apart over the hair so
the product fibers fall on the head. This technique
allows you to lightly apply the product. Use your
fingers to twist, shape and mold the hair.
Who Needs This Product:
Recommended for all hair types. Perfect for
customers looking for pliable styles.
Words to Remember:
“Pliable fiber.”
“Stay flexible.”
Guts 10 Volume Spray Foam
What it is:
A medium control volume spray foam.
Key Benefits:
• Boosts hair with flexible fullness and bold,
gutsy style.
• Lifts up the roots or provides all-over volume.
• Creates structure.
• Provides a lasting, natural and flexible feel.
• Directional spray for precise application.
How to Use: Shake well. For maximum volume,
apply to towel dried hair section by section,
lifting each section as you go. Blow dry with
round brush. For root lift, hold can 3-4 inches
from the head and apply directly to roots.
For all over volume, apply to hair from a
distance of 6 inches.
Who Needs This Product:
Recommended for all hair types. Perfect for
customers looking for a volume boost for their
hair.
Words to Remember:
“Boosts flat hair.”
“Flexible fullness.”
Rough Paste 12 Working Material
What it is:
A medium control working paste.
Key Benefits:
• Deconstructs with rough, ragged texture
and moveable, lasting separation.
• Provides definition and manageability with
flexible control.
• Molds and shapes strong, directional styles.
• Stays pliable so you can rework styles.
• Easy and unique dispensing system allows
for controlled dosage.
How to Use: Rub a small amount (one pump of
paste) in hands and apply on damp or dry
hair. Reapply for stronger texture effects.
Who Needs This Product:
Recommended for all hair types. Perfect for
customers looking for ragged texture and pliable
hold.
Words to Remember:
“Ragged texture.”
“Moveable separation.”
Quick Dry 18 Instant Finishing Spray
What it is:
A maximum control finishing spray.
Key Benefits:
• Features self-locking actuator with fine, dry
mist.
• Fast-drying spray instantly controls and
completes any style.
• Provides healthy shine and a firm, no-fuss
finish.
• Dispenses in a wide spray pattern to ensure
uniform application.
• Sets quickly for lasting hold.
How to Use: Shake well. Hold can 8-12 inches from
hair and spray lightly. Reapply for a firmer
finish.
Who Needs This Product:
Recommended for all hair types. Perfect for
customers looking for a firm no-fuss finish.
Words to Remember:
“Firm. No-fuss finish.”
“Fast-drying.”