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ARBONNE UNIVERSITY
LEARN • BUILD • ACHIEVE
“SuccessPlan Basics”
BY Donna Johnson
Independent Consultant,
Executive National Vice President
Hello, I’m Donna Johnson, Independent Consultant, Executive National Vice President. This
training module will walk you, step by step, through Arbonne’s generous 2006 compensation
plan, also known as the “SuccessPlan.”
Before we begin, be sure to have in front of you, your 2006 ArbonneNOWTM SuccessPlan
and Policies & Procedures Manual, to follow along with this training. You may also review the
2006 SuccessPlan PDF, found in the Presentation Section of www.arbonne.com.
I also want you to make sure that you review the Arbonne Independent Consultant Compensation Summary, the ICCS. If you don’t have a copy, you can find it at http://www.arbonne.
com/company/iccs.asp. While I go through the Arbonne compensation plan and explain how
it works, it’s important that you understand that most people who become Consultants do not
earn an income; rather the large majority of people join and remain Consultants because it
offers them the ability to buy Arbonne’s incredible products at the very lowest price — nothing
wrong with that. But if your goal is to develop a financially successful business, be sure to review the ICCS, as it gives an accurate picture of the income potential that the business offers
to those who have the desire, dedication and diligence to pursue the business.
Let’s begin. On the inside cover of the manual, you’ll see a summary of what you’ll learn in this
important tool ... including all of the benefits, qualifications and maintenance of our SuccessPlan, awards programs, and our very important “Policies & Procedures.” As an independent
business owner, it’s important that you take responsibility for your business, and understand
and abide by all of our high standards. This protects you, the rest of the Consultants and our
company, to preserve our incredible reputation, professionalism and culture of Arbonne.
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It is my pleasure, as Arbonne’s first Independent Consultant, National Vice President, to walk
you through our generous compensation plan. On page 3, you’ll see that Arbonne is known
for setting the bar on a generous compensation structure. It is the American dream. Your reward is directly linked to helping others succeed. There is no glass ceiling, you write your own
paycheck.
One of the features that make Arbonne’s SuccessPlan so appealing is the fact that it is fair
and balanced. Whether you are interested in Arbonne simply to earn a little extra spending
money, or you are a serious business builder going straight to the top, Arbonne has a lucrative pay plan from entry level, to the top! You can start earning commission, bonuses and
overrides at the start of your Arbonne career, and every promotion offers additional earning
percentages, bonuses, trips, and even a White Mercedes-Benz Cash Bonus. We refer to the
levels in Arbonne as “C-DARN”:
”C” = Consultant, your entry Level
“D” = District Manager (1st step of management)
“A” = Area Manager (2nd step of management)
“R” = Regional Vice President (3rd step of management, and the
Mercedes-Benz Cash Bonus level.)
“N” = National Vice President, our top position.
Let’s begin your journey to the top.
Many people choose to be a part of Arbonne as a Client, or a Host. Arbonne is known for our
generous gifts and incentives that we offer to the most important people ... our customers. Be
sure to review the many specials.
After learning of the wonderful advantages of the Arbonne Opportunity, many of our Clients
and Hosts choose to join us in the Arbonne Business as Independent Consultants for just a
$29 initial start-up fee.
Let’s review the many benefits or “profit centers” of each position:
First, a Consultant receives a 35% discount off the Suggested Retail Price on every order she
or he places, regardless of the order size.
$100 Retail
-$35.00 (35% discount)
$65.00 Cost
= $35 Profit (commission) when you retail the products
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In addition, there are many bonus and product specials, including $100 Retail Product for only
$20, with every $250 Retail Order. With your 35% discount, you save $87.50 on your order
and 80% on the additional products you choose for only $20.
When you register online, and place your first order, Arbonne’s user friendly online shopping
will walk you through all of the specials available to you.
OVERRIDES:
Override is calculated at 65% of your Retail Volume. This is the commission you are paid for
your sales and the sales of those you sponsor.
Let’s start with our Consultant override:
That’s right. Unlike many companies, even our brand-new Consultants that share the Arbonne
opportunity and products with others right away receive an override. Go to page 4.
As a “thank you,” Consultants receive 4% of all of their personally-sponsored Consultants’
Override Volume.
(As you can see from our Definitions on page 8, Override Volume is the wholesale amount, or
65% of Retail).
In addition to the commissions and overrides all Independent Consultants can earn, there are
also additional “profit centers,” available to every level “C-D-A-R-N”, which includes:
ASAP Points: (which are trips and prizes)
$50 RSVP Conus and additional bonuses and incentives for our leadership levels.
Let’s review those now: Still on page 4, as a Consultant, you can choose to become a leader,
and start your journey at District Manager. You can even promote to District Manager in your
very first month with Arbonne. We’ll review the qualifications next, but let’s take a look at the
additional benefits as a District Manager:
This promotion is the only time a percentage is replaced by another percentage. Throughout
the rest of the promotions (D-A-R-N) each percentage is in addition to the previous. Every promotion offers additional earning percentages. So, think of the 4% override as a “Thank you”
to our Consultants, before they become a Manager.
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District Managers earn 8% on their entire Central District.
Definition: (page 8) Central District is everyone you’ve sponsored, they’ve sponsored, and so
on, who is not yet a District Manager.
This includes:
•
8% override on your Personal Override Volume.
•
8% override on your personally-sponsored Consultants.
•
8% override on all of the Consultants in your SuccessLine that are not yet District Managers.
•
There is a $25 bonus for each RSVP1 one or RSVP2 Consultants sponsored within
your Central District and a generous monthly $200 District Manager bonus when your Central District accumulates $5,000 or more in RV, and five new Consultants with at least $100 in
Personal Retail Volume in their start month.
Executive District Manager means that you not only promoted to District Manager yourself,
but now someone on your team has promoted. That’s good, so congratulations. You want to
be a “District Manager-making machine.”
That new Manager is now your 1st Generation Manager, and no longer a part of your central
District. However, you’ll see as you walk through our plan, the volume from your promoted
team, helps you promote to the next level of management.
Unlike many compensation plans, you will receive the same generous 8% override on your
entire 1st Generation District’s Override Volume, just like your own Central.
When you have two 1st Generation District Managers, you will receive 2% on your 2nd Generation District Managers.
When you are three 1st Generation District Managers wide, you will receive 1% on your 3 rd
Generation District Managers.
The Key Concept is: Arbonne has unlimited width potential.
There is no limit to the number of 1st Generation leaders. For instance, if you have 10 1st
Generation District Managers, you receive the 8% override on all 10 Districts. It’s important
that you build your business wide and deep. Build your business like a “table” with at least
four strong legs, not like a “pole” that is not stable.
We’ll review more advanced building strategies, in the Leadership module I teach. But remember, your depth is your security, but your width is your paycheck.
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Let’s get back to District Manager (page 4) because here’s where it gets really exciting. I always say, “District Manager is a great place to visit, but you don’t want to live there.” You want
to help as many people on your team promote to District Manager too. When you team-build,
you’ll increase your monthly volume, and will be ready to promote to the next level of leadership — Area Manager.
As an Area Manager, you receive the same benefits as a District Manager, including the 8%,
2% and 1% District Manager override structure.
In addition, you’ll receive another 6% on your entire Central Area. That’s you, your Central
Districts, and all your 1st, 2nd and 3rd Generation District Managers on down, who are not yet
Area Managers.
See how that adds up? On your Central and 1st Generation Districts, that’s 14%. You’ll see
those numbers laid out more clearly, on our “SuccessPlan” Presentation PDF I referred to earlier.
In addition, you’ll receive 6% on all of your 1st Generation Area Managers. When you have
at least two 1st Generation Area Managers, you’ll receive an additional 1% on your 2nd Generation Areas Managers. When you have at least three 1st Generation Area Managers, you’ll
receive an additional 1% on all of your 2nd Generation Areas Managers. Again, your width is
unlimited.
Each month, you can receive a generous $400 Area Manager bonus, when your Central Area
RV sales are a minimum of $20,000, and your Central Area sponsored 10 or more $100 PRV
new Consultants that month.
Important: If you qualify for both the DM and the AM bonus, you will receive the larger of the
two. Area Managers are also eligible to participate in direct deposit of their monthly checks,
and our Bequest/Succession Plan (see page 16).
Are you excited? Let’s keep going. Of course, you’ll want to help your District Managers to
promote to Area Manager, too. You are rewarded to the degree that you help others succeed.
This creates exciting volume that will take you to our next level, the white Mercedes-Benz level.
Regional Vice President.
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As a Regional Vice President, you receive the same benefits as an Area Manager, including
the DM and AM override structure.
In addition, you’ll receive another 3% on your entire Central Region. That’s you, your Area and
Districts, your 1st, 2nd, 3rd AMs and DMs on down, who are not yet an RVP.
See how that adds up? On your central and 1st Generation RVPs, that’s 17%. Wow.
In addition, you’ll receive 3% on all of your 1st Generation RVPs.
When you have at least two 1st Generation RVPs, you’ll receive an additional 2% on all your
2nd Generation Regions.
When you have at least three 1st Generation Regions, you’ll receive an additional 2% on all of
your 3rd Generation Regions.
Example: When you are two wide, you go two deep, when you are three wide, you go three
deep.
Again, your width is unlimited.
To see a visual right now of the percentages at each level, go to the SuccessPlan Summary
Chart, at the bottom of page 7 in this manual.
Each month, you can receive a $600 PRV bonus, when your Central Region RV Sales are a
minimum of $60,000, and your Central Region sponsored 30 or more $100 PRV Consultants.
Important: If you qualify for both the DM, AM and/or the RVP bonus, you will receive the largest bonus of the three.
Regional Vice Presidents can also qualify for the $800 Mercedes-Benz Cash Bonus, when
they meet the required volume and when they secure a white Mercedes-Benz of their choice.
Stay in momentum, and go straight to the top — National Vice President!
As a National Vice President, you receive the same benefits as a Regional Vice President,
including the DM, AM and RVP override structure.
In addition, you’ll receive another 1% on your Entire Central Nation. What’s a Central Nation?
That’s you, your Central Region, Area District, and your 1st, 2nd, 3rd RVPs, on down who are
not yet an NVP.
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See how that adds up? On your Central and 1st Generation Regions, Areas and Districts
that’s 18%.
Executive National Vice President is when you promote a National Vice President.
You’ll receive 1% on all of your 1st Generation NVPs. When you have at least two 1st Generation NVPs, you’ll receive an additional 1% on your 2nd Generation NVPs. When you have at
least three 1st Generation NVPs, you’ll receive an additional 1% on all of your 3rd Generation
NVPs. Now, here’s what’s different about the NVP override structure ... it’s the depth. We have
six nations wide = six nations deep. Wow.
When you have at least four 1st Generation NVPs, you’ll receive an additional 1% on all of
your 4th Generation NVPs. When you have at least five 1st Generation NVPs, you’ll receive an
additional 1% on all of your 5th Generation NVPs. When you have at least six 1st Generation
NVPs, you’ll receive an additional 1% on all of your 6th Generation NVPs.
Your width is unlimited.
NVPs receive the RVP, AM, or DM bonus, whichever is higher.
National Vice Presidents can also qualify for the $1000 monthly Mercedes-Benz Cash Bonus,
when they meet the required volume and when they secure a white Mercedes of their choice.
One of the rewards of reaching the top position, National Vice President, is being automatically qualified and invited to Arbonne’s National and International meetings, for you and a guest,
all expenses paid. This frees you up as the leader, to help your team earn the incentive trips.
I hope this training has helped you understand the many financial benefits of our generous
SuccessPlan, but don’t forget about the friendship, fun and personal growth that comes from
your Arbonne career.
Now that you know what’s in it for you, how do you qualify for these generous positions? Let’s
look at our 2006 SuccessPlan Qualification Program, on Page 5 of your manual.
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Let’s start at the Consultant level. Simply enroll for $29 to register as an Arbonne Independent
Consultant. You’ll receive your starter kit, and all of the privileges associated with Arbonne.
There are no monthly requirements. However, if you qualify for any overrides or bonuses,
you must be active with a $100 PRV order that month. You can satisfy this PRV requirement
through your customers purchases, through your own purchases, or a combination of the two.
In fact, most Consultants and their families are such dedicated product users that they join
Arbonne’s “Autoship” program and simply have a standing order of at least $100 PRV sent
directly to them each month which satisfies their PRV. If you are satisfied with your privileges
of enrolling with Arbonne, simply renew your registration for $15 annually.
Now let’s look at the qualifications for District Manager at the bottom of page 5. Remember
you can promote to District Manager in your very first month of Arbonne. You have the option
of qualifying for District in either one, two or three months. You need a minimum of $6,000
Retail Volume in one month, $6,000 Retail Volume over two months or $7,500 Retail Volume
over three months. During your qualification period, you need a minimum of $2,500 Retail Volume in the first and the last month of qualifying. You also need a minimum of $1,000 Personal
Retail Volume accumulated in the qualification period. The Retail Volume will be accumulated
over the entire qualification period. Permanent pick up credit of $650 for one or more promoted paid as District Managers 1st Generation each month. So what does that mean?
Let me explain permanent pick-up credit. You’ll see this throughout the entire compensation
plan. This only applies to you, if someone in your SuccessLine passed you to a position. How
could that happen?
Well, let’s look at DM qualifications. If you don’t meet your $1,000 PRV requirement during
your qualification period, you won’t promote, but someone under you could. This generous
pick-up credit is a “thank you” from Arbonne, and acknowledges the fact that you introduced
that person to Arbonne. In many compensation plans, people feel great pressure, because if
someone passes them up, they lose them forever. In Arbonne, once you regain your position,
you pick them back up. Arbonne does not have a “fear-based” compensation plan. You go at
the speed that is comfortable for you, and I love that.
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Okay, let’s get to Excecutive District Manager. As I explained earlier, when you promote a
District Manager to 1st Generation District, you are now an Executive District Manager. Let’s
go to the top of page 6 and see how you qualify for Area Manager. You and your team can
do Area Manager qualifications over a two or three month option. You’ll need $24,000 Retail
Volume over two months, or $30,000 Retail Volume over three months. You need a minimum
of $10,000 Retail Volume in the first and last month of the qualification period and a minimum
of $2,500 Retail Volume in your Central District each month of your qualification period. Now
that $2,500 retail is your District maintenance anyway. So you want to make sure that you’re
hitting that maintenance. Retail Volume will be accumulated over the entire qualification period. You can have a maximum of $10,000 Retail Volume from each 1st Generation paid-as
District Managers’ entire SuccessLine including volume from 1st Generation Districts promoted out Area Managers during the qualification period. If your 1st Generation District Manager
promotes to AM during your qualification period, the $2,500 Pick-Up Credit is included in this
maximum $10,000 volume to be counted over that qualification period.
What does it mean to only be able to count a maximum amount from each 1st Generation’s
entire SuccessLine? Let’s go back to what I said about building your business like a table,
instead of a pole. A strong, stable compensation plan in our industry does not allow several
people to promote on the same volume. That’s a shaky, insecure structure. So, if you visualize each promoted leader on your team as a “leg”, you’ll see that you need several strong
legs, to hold your organization. Therefore, there is a maximum amount from each leg that you
can count towards qualifications to the next level. This is a smart, fair way to protect you, and
encourages everyone to grow a solid organization, that is built to last.
Of course an Executive Area Manager is when one of your District Managers promotes. Now
you’re an Executive Area Manager and ready to go to Regional Vice President. When you
and your team are ready, you can promote to Regional Vice President in either a two or three
month qualification option. You’ll do $96,000 Retail Volume over two months, or $120,000 Retail Volume over three months. You’ll need a minimum of $40,000 RV, will be accumulated over
the first and last month of the qualification period.
Retail Volume will be accumulated over the entire qualification period. And again, there is a
maximum of $40, RV that you can count from each leg and there is a permanent Pick-Up
Credit of $10,000 should you need it for one or more promoted RVPs in your 1st Generation.
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District Manager is the only position you can promote to in one month. Area Manager, Regional Vice Presiedent, and National Vice President are a two or three month qualification
period. However, you may begin qualifications for Area Manager, the same month that you are
finishing qualifications for District. You may begin qualifications for RVP, the same month you
are finishing qualifications for Area, and you may begin qualifications for NVP, the same month
you are finishing qualifications for RVP. So you can move quickly to the top of our company.
Again, be sure to look at the ICCS. For those Consultants that advance beyond the Consultant rank, it sets forth the average amount of time taken to reach the respective leadership
levels.
Now that you’ve promoted to a position, let’s talk about how you maintain it. Go to the bottom
of page 6, SuccessPlan Maintenance Requirements.
•
District Managers need to maintain their Central District each month with a minimum of
$2,500 Retail Volume.
•
An Area Manager maintains his/her area each month with a minimum of $10,000 Retail
Volume each month.
•
A Regional Vice President, $40,000 a month
•
A National Vice President, $160,000 a month
Now, before I talk about the Performance Account, I want all of you to raise your right hand,
and promise you will read this with the understanding that the Performance Account is an
emergency account to be used, only when you need it. It’s not meant to promote to a position
too quickly, only to ride well below maintenance for several months, to build your strength.
Each position you promote to should be based on strong, stable building practices, and leadership retention.
So let’s look at the performance account. At the top of page 7, notice the Promotion Credits
available to RVPs and NVPs. Each time you promote to a Region you’ll receive $10,000 toward your monthly RV maintenance and your Mercedes-Benz Cash Bonus. And for each NVP
you promote from your Central Nation, you’ll receive a $40,000 Credit toward your RV maintenance and your Mercedes-Benz Cash Bonus. When you promote or reassign from one level
to the next a two-month building period begins and all Retail Volume is deposited into your
performance account without any maintenance deduction. When promoting someone from
your Central to the same level, another two month building period goes into affect. This gives
you an opportunity to really build up that Performance Account. On an ongoing basis, performance account balances will be maintained as follows:
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Your monthly Central RV less the monthly requirement is your balance. Should the monthly
RV requirement not be met and the resulting performance account balance is negative, that
Manager or Vice President will qualify for all benefits associated with their title that month.
However, reassignment to the next lower level will take place the first of the following month.
Because Arbonne’s Performance Account is so generous that rarely happens.
Let me give you an example: Let’s say the first month after you qualify as a District Manager,
you qualify for your DM bonus of $200, with $5,000 in Central District Sales. Then, the following month, you do first step Area Manager, with $10,000 in your Central District. You will now
have a total of $15,000 in your Performance Account. Should an emergency arise, and you fall
below the $2,500 maintenance requirement for District Manager, you can draw on that account, like a point system. Of course, you’re not paid on the point system you get to draw, it
simply keeps you from losing your position. If your PA goes in the negative, you will be reassigned to the previous position, but will be able to maintain your title:
DM – 6 months
AM –9 months
VP - 12 months
This rarely happens, but if it does, you can simply re-qualify your position. A smart business
practice is to stay in momentum, and not land at each position, to maintain. If you look at our
compensation plan like a baseball diamond, you want to round the bases, and play full out.
We’ll talk about this more, in our “Advanced Compensation Plan Training” in our Leadership
module.
At the bottom of page 7, you’ll see the structure to build wide and deep. On page 8, you’ll
learn the definitions, so you can talk the language. Pages 9-11 will acquaint you with all the
wonderful recognition and rewards programs. It is incredible to be a part of a company that
rewards you so generously for your efforts. Isn’t that refreshing?
In closing, I know that you’ve been attracted to Arbonne for many reasons, and because
Arbonne’s compensation plan is so generous, it’s easy to get caught up in the excitement of
the money.
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That’s why I’d like to end this training, with the most important page of this SuccessPlan
Manual, the back inside cover, our Code of Ethics. Be sure to wear out that page, reading it,
sharing it, training to it, but most important, living it, and raising the bar for those around you
to live it as well.
I’ve just “shown you the money” — now it’s your turn to roll up your sleeves, get to work and
build your organization. As Les Brown says, “You must be willing to do the things today, that
others are not doing, to have the things tomorrow, that others will not have.” As you build your
business, keep in mind the legacy you are building. Are you doing the right thing, in the right
way, for the right reason? People don’t care how much you know, until they know how much
you care. I’ll see you at the top.
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