April Playbook - Virginia Lottery

A Sales Guide for Virginia Lottery Retailers
April 2016
Sun Sep 20
T PRINTED:
08:11:34am
$5
THIS TICKE
DEALER’S
GAME 1
PLAYER’S
HANDS
ED: Sun
PRINT
ICKET 08:11:34am
THIS T
$10
Sep 20
2015
A
4
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DEALER’S
GAME 2
HAND C
HAND B
J
6
HAND
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Q
HAND A
2015
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HAND A
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Sep
TICKE
THIS
C T PRINTED: Sun
HAND
08:11:34am
$3
20 2015
A K
6 10 ER’S NUMBERS
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N38 O70 I28 G54 N32
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THIS TICKET PRINTED: Sun Sep 20 2015
08:11:34am
$5
DEALER’S HAND
GAME 1
Q
HAND A
6
J
FASTPLAY IS BECOMING
PRINT ‘N PLAY !
Starting April 3, 2016, Print ‘n Play will give
your players their favorite Crossword, Bingo
and Blackjack games with instant wins. The
games will be readily available for purchase at
registers and Lottery Express machines.
$2
PRINT ‘N PLAY
FEATURES
WHAT’S IN IT
FOR YOU
Q
NTED: Sun Sep
20 2015
08:11:34am
$3
CALLER’S NU
MB
ERS
G52 N39 B07
B01 O65 I18
O72
HAND C N35 I20 B10 O61 I23
N38 O70 I28
G54 N32 G48
I17 G60 O68
I26 B08 N42
6 I22
10 B02
I29 O64 N43
G47
YOUR CARD 1
01
41 56 66
12 28 45 54
03 23
50 61
08 17 32 59 67
06 16 31 60 71
GAME 4
TERS
C
K
S
E
V
W
Q
P
Z
X
U
H
F
J
D
HAND A
9
J
YOUR CARD 2
DEALER’S HAND
K
J
$2
WEDNESDAY
TUES
HAND C
14 20 33
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$10,000
$30,000
$20,000
HOW TO PLAY
02
K, Q, J = 10
A = 11
44 47 74
WORD..$75,000
MONDAY
DAY
$20,000
Words + BONUS
Beat the Dealer’s total hand in that game without
Complete 9 Puzzle
...........$37,500
Words....................
going over 21. Dealer wins on a tie. Count total
RD..$10,000
Complete 9 Puzzle
HOW TO PLAY
ds + BONUS WO
hands won.
Wor
Circle numbers on
zle
Puz
8
e
Complet
.............$5,000
WINYOUR CARDS that match
CALLER’S NUM
Words....................
any of the
,000
...$1
BER
RD.
Complete 8 Puzzle
S. Chili Peppers
WO
Beat
the
Dealer
on
12
Hands........
$50,000
US
are free
Words + BON
4 Corners = all 4
....$500
Complete 7 Puzzle
............Beat
corners on one card spaces.
the Dealer on 11 Hands...........$5,000
Only highest priz
Words....................
.
0
$20
e won on each card
RD.......
Complete 7 Puzzle
WO
Beat
the
Dealer
on
10
Hands..............$500
US
BON
+
will pay.
Words
..........$100
Complete 6 Puzzle
the Dealer on 9 Hands.................$100
ds.......................... Beat
Black Out on 1 Card
Wor
zle
0
Puz
6
$10
e
...... the Dealer on 8 Hands...................$50
......$20,000 X Patte
Complet
WORD.Beat
rn on 1 Card
Z Pattern on 2 Card
Words + BONUS
......$50
s..........$500 on the other Card + 4 Corners
Complete 5 Puzzle
............
Beat
the Dealer on 7 Hands...................$25
..................$40
Z Pattern on 1 Card
Words....................
0 Dealer on 6 Hands...................$20
........$4
+ 4 Corners X Pattern on 1 Card
Complete 5 Puzzle
the
on the other Card........
BONUS WORD.Beat
+
+
ds
Wor
zle
........
on
Puz
the other Card........ 1 Line
$300
......$20
Complete 4
Beat
the Dealer on 5 Hands...................$15
............
..........$30
Z Pattern on 1 Card
Words....................
+ 1 Line
0 Dealer on 4 Hands...................$10
X Pattern on 1 Card
..$2
......
on
RD.
Complete 4 Puzzle
Beat
the
the
WO
..............$25
other
Card...............$250
ds + BONUS
Wor
zle
4
Puz
Corn
3
$10
e
ers
......
on 2 Cards............$
Z Pattern on 1 Card
Beat the Dealer on 3 Hands.....................$5
Complet
..................
......
20
......
........
ds..
....$2
Wor
00
1 Line on 1 Card +
L Pattern on 1 Card
Complete 3 Puzzle
...................$10
4 Corners on
+ 4 Corners the other Card........
GOLD RU
WORD...................
on
Complete BONUS
$2
$3
$3
1 in 240,000
1 in 240,000
1 in 240,000
1 in 280,000
1 in 280,000
1 in 4.41
1 in 4.60
1 in 4.61
1 in 3.77
1 in 3.77
the
$40,000
$40,000
$5
$5
1 in 340,000
1 in 3.19
........
other Card...............$
.......$15
100 1 Line on 1
$5.00
Card + 1 Line
L Pattern on 1 Card
+20
1 2015
on the other Card........
Line
100198$10.00
Sep
on the other Card
..........$10
.................$75
4
10019899
Corners on any 1 Card
08:11:34 am
L Pattern on 1 Card
Sep 20 2015
.........$5
..............$50 1 Line
--------------------------------------------am
on 1 Card................
08:11:34
100198
......$3
041075
045837
268-012620033-179670
10019899 -----------------------------G3
TICKET
MSG
670
-179
033
----620
--------268-012
100198
$3.00
041075 045837 ET MSG
100
198
Sep
99
20 2015
G3 TICK
-------------------08:11:34 am
041075 045837------------------------268-012620033-179670
G3 TICKET MSG
SH
Games
Top Prize
Price
Top Prize Odds
Overall Odds
HANDS
BONUS WORD
A
L
I
$10,000
DEALER’S HAND
Q
4
THIS TICKET PRI
PRINT ‘N PLAY
GAMES AVAILABLE APRIL 3, 2016
E D I T
YOUR CALL LET
Top Prize
Price
Top Prize Odds
Overall Odds
A
7 10
HAND A
W E A K
A
A
C
I
HAND B
K 9
B U S
W
H I T C H
PLAYER’S
8 5
E Y E HANDS
M
N
E
DEALER’S HAND
GAME 3
O B T A I N
E A S Y
G
T
6 A
A HAND A
HAND C
V
I D L E
R
E
T
E
M
HAND
B
A
10
6 8
O
N
R
PLAYER’S
N O T E
C R
Games
HAND C
HAND B
PLAYER’S
HANDS
20 2015
NTED: Sun Sep
THIS TICKET PRI 1:34am
GAME 2
08:1
$10
K
CROSSW
ORD
$50,000
$75,000
$75,000
$5
$10
$10
1 in 340,000
1 in 480,000
1 in 480,000
1 in 480,000
1 in 3.21
1 in 4.23
1 in 2.99
1 in 2.97
Instant Wins. No waiting for a draw date.
More price points ranging from $2 - $10.
“All Games” buttons. These buttons allow players to purchase all of
the available Bingo games or Crossword games at one time for $20.
Easy to sell.
No inventory or returns.
Use the “All Games” buttons and earn the same commission as you
would on a $20 Scratcher.
NEW FEATURE
$20
all bingo games
$20
all crossword games
At the end of system day 4/2/16, the system will go down as scheduled.
When it comes back up on system day 4/3/16, the following new screens will appear.
With each new game launch there will always be three $2 games, two $3 games, three $5 games and two $10 games.
NEW ALTURA SCREENS
1
2
$10
CROSSWOR
D
WEDNESDAY
TUES
DAY
MONDAY
NEW
ALL GAMES PLAY BUTTONS
$20
all bingo games
$20
all crossword games
Print ‘n Play game screen showing play options
by price point.
New home screen with the Print ‘n Play button.
NEW LOTTERY EXPRESS SCREENS
1
2
$10
CROSSWOR
D
WEDNESDAY
TUES
MONDAY
NEW
ALL GAMES PLAY BUTTONS
New Lottery Express home screen with the
Print ‘n Play button.
$20
all bingo games
DAY
$20
all crossword games
Print ‘n Play game screen showing play options
by price point.
EARN MORE BY SELLING THE
NEW CASH VAULT SCRATCHER!
LAUNCHES APRIL 5, 2016
GAME OVERVIEW:
Cash Vault is a new Scratcher that offers a free $2 Easy Pick
Bank a Million draw ticket as a prize, in addition to cash prizes
up to $20K. When players win a free Bank a Million ticket as a
prize, you have the potential to earn extra commissions.
HERE’S HOW:
• When you sell a Cash Vault Scratcher,
earn 5% on the sale
• If you cash a winning Bank a Million online ticket prize,
earn 1% cashing bonus
• For each automatically printed Bank a Million ticket,
earn 5% on the online sale
REMINDER: Similar to a coupon, players can scan tickets
with the Bank a Million prize on the Lottery Express and
a Bank a Million ticket will print.
LAUNCHES APRIL 5, 2016
•
•
•
•
•
•
•
Based on the popular arcade game of the 80s
Top-selling $5 ticket in several other Lotteries
Popular extended play style like $5 Treasure Hunt
eXTRA Chances features
Top Prize: $150,000
3 ways to WIN on each ticket
Prize Payout: 69.50%
“Must be 18 years old to play“
we’re game
Playbook is published monthly for retailers and other partners of the Virginia Lottery.
©2016 Virginia Lottery • 900 East Main Street • Richmond, VA 23219
Virginia Lottery Executive Director Paula I. Otto
Retailer Hotline 1-800-654-2500
Odds of winning top prize in each game: Cupcake Cash: 1 in 979,200; Cash Vault: 1 in 918,000;
Rolling Dice: 1 in 1,224,000; Super Red Hot Crossword: 1 in 1,142,400; Frogger: 1 in 454,629;
Golden Spades: 1 in 1,305,600.
Odds of winning any prize in the eXTRA Chances Promotion depend on
the total number of entries received.
For additional information visit valottery.com/retailer
APRIL SCRATCHERS
LAUNCHING APRIL 5
PLEASE ACTIVATE AND PUT OUT FOR SALE BY
APRIL 7, 2016
FOR A CHANCE TO WIN ADDITIONAL RETAILER
INCENTIVE MONEY (SEE BACK FOR MORE DETAILS).
CUPCAKE CASH
#1636
$1 Game
UPC: 617189 016366
Pull Game: BIN #: 2nd Display: Vending: Notes: CASH VAULT
#1611
$2 Game
UPC: 617189 016113
Pull Game: BIN #: 2nd Display: Vending: Notes: ROLLING DICE
#1607
$2 Game
UPC: 617189 016076
Pull Game: BIN #: 2nd Display: Vending: Notes: SUPER RED HOT CROSSWORD
#1647
$3 Game
UPC: 617189 016472
Pull Game: BIN #: 2nd Display: Vending: Notes: Odds of winning top prize in each game: Cupcake Cash: 1 in 979,200;
Cash Vault: 1 in 918,000; Rolling Dice: 1 in 1,224,000; Super Red Hot Crossword:
1 in 1,142,400; Frogger: 1 in 454,629; Golden Spades: 1 in 1,305,600.
Odds of winning any prize in the eXTRA Chances Promotion depend on the total
number of entries received.
©2016 Virginia Lottery. valottery.com
FROGGER
#1653
$5 Game
UPC: 617189 016533
Pull Game: BIN #: 2nd Display: Vending: Notes: GOLDEN SPADES
#1620
$10 Game
UPC: 617189 016205
Pull Game: BIN #: 2nd Display: Vending: Notes: FOR A CHANCE TO EARN ADDITIONAL MONEY THROUGHOUT THE YEAR, ACTIVATE AND PUT
OUT FOR SALE AT LEAST ONE PACK OF EVERY NEW GAME WITHIN 3 DAYS OF THE LAUNCH.
ACTIVATE EARLY • INCREASE SALES • GIVE PLAYERS NEW GAMES
PART ONE
PART TWO
EACH LAUNCH
EACH QUARTER
$100
$250
a chance to win
a chance to win
PART ONE
PART TWO
EACH LAUNCH
EACH QUARTER
$100
$250
a chance to win
a chance to win
PART THREE
YEAR END
a chance to win
$500
PART THREE
YEAR END
a chance to win
$500
WANT TO EARN MORE COMMISSION AND INCREASE SCRATCH SALES?
TRY THESE TIPS:
• Sales of new games are highest the first week, • Keep your ticket bins filled at all times and
so activate and put them out for sale the
have plenty of backup stock on hand, since
minute you receive them.
the month of April is a prime selling period
for Scratchers.
• Consider double facing new games to help
increase sales and profits.