2009 PEAK Awards

Transcription

2009 PEAK Awards

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2009
AWARD WINNERS
2009 PEAK Awards
38 Winning Projects
n the fifth year of our annual Print Excellence And Knowledge Awards, entries
continued to surprise judges with their sophistication and creativity. In 2009,
the contest attracted more than 231 entries from around the world,
encompassing everything from a patent-pending, plastic-free DVD case to
dozens of high-end, cross media self promotion campaigns.
A beautiful printing job was just the first hurdle for
these 38 Grand Award winners, who won recognition
through smart solutions that solved real end user
problems. PEAK winners meet customers’ needs
through creativity in design, production, fulfillment
and other services.
presented by
M A G A Z I N E
PEAK WINNERS 2009
Affixed Products
Promo Print Solutions, Oshkosh, Wis.
When Direct Auto Insurance wanted a brochure, three key fobs and
four stickers all in one piece, Promo Print Solutions suggested affixing
the components to the inside of a brochure, sized to fit into a standard
No. 10 envelope. “That’s going to save a lot on postage,” said one judge.
Both the key fobs and the stickers are produced with slit scores, allowing less substrate to be used, versus perforating the pieces on all four
sides within additional stock.
Award of Excellence,
Special Recognition
Gill Studios, Shawnee Mission, Kan., Tiny Tim Magnet Mailer
Barcoded Products
Gill Studios, Shawnee Mission, Kan.
Gill-line was called on to provide a lenticular ticket for the presidential
nomination ceremony, and the client wanted a piece that would be
both functional and memorable. The tickets, which were worn by
attendees, were die cut and incorporated offset and screen printing,
creating a flip design that utilized a 75 lpi lenticular lens. Each ticket
contained variable data with the individual seat number corresponding
with the consecutively numbered barcode. The tickets were perforated
so the bottom section could be torn off and collected. Judges were
impressed that Gill-line was able to turn around more than 101,000
pieces in a couple of days and praised the rounded corners of the tickets as more people friendly.
Award of Excellence
The Flesh Company, St. Louis, Blood Bank Specimen Form
Best Distributor Kit
Independent Printing Co., De Pere, Wis.
Independent Printing Co. wanted its 2009 passport to be an all-inclusive
presentation solutions sales kit. The Passport binder contains all of the
materials needed to make a folder, binder, media holder or packaging
sale. Index tabs and color-coordinated sub-tabs help distributors narrow
down to specific products. A niche marketing section helps distributors
target certain industries, listing businesses to contact and the type of
materials a business usually purchases. Also included is a paper stock and
foil selection guide. The guide houses 72 paper swatches and 24 foils in a
flip chart format and can be used as a standalone sales tool. “This is
something you’d put on your desk for a reference just for ideas,” judges
said. “This piece starts selling the moment it arrives at your company.”
Award of Excellence
Admore, a division of Ennis Inc.,
Macomb, Mich., Admore Sales Kit
2 2009 PEAK AWARDS | PRINT EXCELLENCE AND KNOWLEDGE AWARDS
PEAK WINNERS 2009
Binders, Complex
Cadillac Looseleaf Products, Troy, Mich.
This binder, praised by judges as unique, was produced in-house at
Cadillac Looseleaf Products. The outside and inside binder wraps were
digitally printed and hand turned. Cadillac added a magnetic closure to
make the binder function more as a box, which protects the paint chip
samples and makes it easy to mail, judges said.
Award of Excellence
Independent Printing Co., De Pere, Wis.,
PFLAG Safe Schools Training Guide Binder & Tabs
Binders/Folders, Kit
Quality Resource Group, Plymouth, Minn.
Quality Resource Group’s new self-promo kit is a vast improvement
from earlier marketing collateral, the distributorship says. Previous
brochures and sell sheets contained heavy graphics and very little flow,
but the new brochures and sell sheets are clean, professional and
engaging. The judges agreed, calling the kit “an expensive piece.” They
added, “It’s spot on. It’s hard to get a varnish to be right on like that.”
Awards of Excellence
Great Lakes Flocking/Dynamic Print Group, Menasha, Wis.,
TOUCH/FEEL
Sprint Denver, Denver, Printing Air
Binders/Folders,
Presentation
Dynamic Print Group, Menasha, Wis.
Dynamic Print Group helped Sargento promote a new product category with a versatile window changing pocket folder that held all support
material for the roll-out. Dynamic worked closely with structural
design experts and produced the folder using two Dynamic companies.
“I’ve never seen anything like that before,” said one judge. “This is really great for cross advertising too.”
Diverse Printing & Graphics, New York City,
Urban Zen Foundation Press Kit
Snider Tire Custom Folder
PEAK WINNERS 2009
Binders/Folders, Simple
Quality Resource Group, Plymouth, Minn.
Judges were impressed with the varnish imprinting on the spine of this
“unique” binder—another piece in the launch of a new brand for
Quality Resource Group. The company wanted a binder that subtly
communicated goods and services. The solution: varnish imprinting
on the spine of the binder to remind prospects of goods and services
each time they glance at it.
Award of Excellence
New Beauty Center for Cosmetic Surgery Folder
Commercial Printing, 1-3 Colors
E-Bisprint Pty Limited, Tuggerah, NSW, Australia
Judges were wowed by the die cutting on E-Bisprint’s diagnostic imaging guidelines booklet. E-Bisprint’s client needed a sales aid for reps
and a service directory to leave with customers. Additional inserts containing new service information would need to be added over time.
The resulting product was six versions (practice branded) of a Canadian half-bound booklet, Wire-O® bound at the head, including 11
tabbed dividers and a gloss cello-glazed cover for durability. Heavy
weight art stock was used for bulk, increasing durability while keeping
cost down.
Commercial Printing,
4 Color+ Single Sheet
Graphic Litho, Lawrence, Mass.
Judges oohed and aahed at the flowers on this huge poster, used by
Graphic Litho’s customer to promote its products’ floral fragrances in
store windows. “Prepress was critical,” said the judges, who noted how
the image picked up light colors without muddying the darker flowers.
The poster was printed in four colors on a Harris 54-inch by 77-inch
press.
Award of Excellence
Integer, Lakewood, Colo.,
Duracell Summer Storm Display
PEAK WINNERS 2009
Commercial Printing, Booklets
Promo Print Solutions, Oshkosh, Wis.
Promo Print Solutions “really made a function out of these booklets,”
judges said. The trick with the IAMS Premium Nutrition Guide is that
it’s a saddle-stitched booklet with tabs. “Not every printer can produce
this configuration,” President Paula Condor said. Additional runs of the
nutrition guides have been produced as the booklet is part of a program
that drop ships on a weekly basis.
The Allied Group, Cranston, R.I., University of Hartford Viewbook
Innovative Print & Media Group, Phoenixville, Pa.,
Wyeth Internal Sales Training Booklet
Commercial Printing, Books
Documation, Eau Claire, Wis.
When a client approached Documation about producing infertility
assistants—a guide and diary for women trying to get pregnant—the
company designed a nine-section, tabbed book for the different
processes in trying to get pregnant. One thing that was overlooked in
the beginning, however, was packaging. To prevent damage to the
book’s cover and tabs, Documation suggested chip boarding and
shrinkwrapping the book, which the client thought was a great idea.
The book was a hit with judges too. “I really like the encased spine with
the Wire-O®,” one said. “It looks like a perfect binding, but they probably saved some money for their clients by doing the encased binding.”
Curtis 1000, Johns Creek, Ga., Sodexo Holiday Cookbook
Promo Print Solutions, Oshkosh, Wis., Sebastian Next Up Tech
Guide
Envelopes & Stationery
E-Bisprint Pty Limited, Tuggerah,
NSW, Australia
E-Bisprint’s radiology client needed a variation on the standard large
X-ray envelope: the ability to enclose CDs. The Australian company
saved its client money by creating an envelope that can store reports,
film and CDs in one place. The envelope was sized 445mm by 366mm
to fit standard X-ray film and included a plastic CD sleeve attached to
the inside with die cut on the front. “It’s great that the CD is secured
inside,” judges said, noting it is also a marketing piece.
Award of Excellence
Conformer Expansion Products, Great Neck, N.Y., Ernst &
Young Poly and Paperboard Envelopes
PEAK WINNERS 2009
Commercial Printing, Kits
The Flesh Company, St. Louis
PAR’s Personality Assessment Inventory Comprehensive Kit
required a lot of coordinating with vendors. But that was not
a problem for The Flesh Company, which worked with a
book printer, an offset printer, an OCR printer, a packaging
manufacturer, a binder company and Digital Marketing Services. The kit contains a professional manual, a control sheet
for professional report services and a padded critical items
form. It also includes a package of adult profile forms and a
package of hand-scorable answer sheets with cross-web gluing; both are shrinkwrapped with a copyright reminder slip
and reorder sheet enclosed. In addition, two slim-line organizers (folios) for testing include a left-side pocket that holds
a spiral-bound, flip-style reusable item booklet, a pencil and
a clip to hold the answer sheet.
Award of Excellence
cmfi group, Peoria, Ill.,
OSF HealthPlans Asthma Care Program Campaign
Multicomponent
Northern Printing Network,
Wheeling, Ill.
This sales tool helped Northern Printing Network’s client eliminate the need to open a new sales office for its condos and
townhouses. The distributor designed a saddle-stitched booklet
with a box pocket that sales reps and outside real estate agents
could use to market the high-end property directly to potential
buyers. The piece featured a translucent cover sheet and body
pages of Curious Metallics Paper. The box pocket opened vertically on the outer edge to hold floor plans and features/amenities inserts. In addition, a “Your Neighborhood” insert illustrated the proximity of downtown Chicago attractions, shopping
and commuter stations. “It’s obvious Northern Printing put a
lot of time and care into this,” one judge said.
Dynamic Print Group, Menasha, Wis.,
Maurices Holiday Gift Wrap
The Flesh Company, St. Louis, PAR Package
PEAK WINNERS 2009
Cross Media
BC Graphics, Tempe, Ariz.
Judges said BC Graphics has “everything going for them” after they
examined the company’s 2009 self-promo campaign. BC wanted to
expand on its usual quarterly calendar theme, so it used the calendars as the cornerstone of its 2009 campaign and added custom promotional products, an online sweepstakes and direct mail marketing.
The four quarterly calendars were printed in full color with soy
inks on 100 percent post-consumer recycled paper. They feature
contemporary tone-on-tone foil stamping, accented by embossing.
After distributing a calendar, a BC sales rep would return on a later
visit with a branded promotional product connected to the concept
of the calendars. For example, the “think” calendar would be followed by a canister of brain putty.
The F.P. Horak Company, Bay City, Mich., Hear the Chatter
Campaign
Primacompanies, Green Bay, Wis., PrimaCircus Campaign
Digital Printing, Short Run
Printco, Omro, Wis.
Koenigs ProSource approached Printco about an optometrist’s office that
had two sets of clients—regular patients and those who came in sporadically or only once. Previously, to encourage yearly checkups, office staff mailed
a folded letter about the importance of regular exams. But Printco opened
the optometrist’s eyes to the benefits of VDP with a full-color personalized
postcard with UV coating. The personalized image on the postcards was
determined by the recipient’s age group, and the message was determined by
age and amount of time since last exam. Printco also learned that patients
were sent cards near the anniversary date of their last appointment, so it
suggested sorting the database and printing cards in order of appointment
so office staff wouldn’t need to search through the cards to mail them. The
campaign, which judges said shows the value of short run digital printing,
used Direct Smile software and an HP Indigo 3050 to create 20 templates.
Award of Excellence
Ward/Kraft, Fort Scott, Kan., Petroville Game Pieces
Digital Printing, Variable Data, B2B
Solution Graphics, Chicago
Solution Graphics’ client needed a full-color employee emergency handbook that was easy to use in an emergency and bound to allow low-cost
page replacement, with a variable and easily replaceable contact name
page. Judges praised the functionality of the solution—a digitally-printed,
comb-bound flip chart that could be affixed to a cubicle wall. The handbook is easy to navigate and the client can easily reprint and replace specific pages at low cost.
Award of Excellence
Ward/Kraft, Fort Scott, Kan., Holographic Green Frog Mailer
PEAK WINNERS 2009
Digital Printing, Variable Data, B2C
Eagle Graphics, San Diego
A custom placard showing prospects’ names atop the Masters Leader
Board was the perfect takeaway for prospects at a golf tournament that
Eagle Graphics helped sponsor. Players’ last names were also printed on
the shirt of a caddy shown in the picture, and on golf pouches the company distributed at the tournament. “We gained several valuable clients that
day and the emcee at the dinner mentioned us by name for what we did,”
says Business Development Director Rodger Price. Judges were impressed
too. “You know this is getting hung up in their office,” they said.
Award of Excellence
University of Wisconsin-Green Bay Direct Mail Campaign
Direct Mail, Lead or Acquisition
Dynamic Print Group, Menasha, Wis.
This unusual direct mail campaign was designed to market Brunswick’s
virtual bowling systems. Lenticular technology was a key component in
illustrating change and motion to bowling centers that received the mailing. The piece was placed in a clear envelope and mailed in two repetitive
drops spaced a month apart. Judges praised the hologram and its visibility
through the clear envelope. “If you get this in the mail, you’re going to
open it,” one said.
Award of Excellence, Special Recognition
The Allied Group, Cranston, R.I., Brandeis University Search
Fulfillment Mailer
Direct Mail, Loyalty
Printco, Omro, Wis.
This direct mailing helped generate 38 warm leads for a bank client that
wanted to cross-sell additional products to mortgage customers. The program, designed by Printco and Quality Resource Group, included a digital,
full color personalized calendar with unique images and VDP, and a set of
mailing labels. Both of the gifts directed the customer to a pURL site to complete a customer satisfaction survey, which helped Printco track response
rates and generate leads. The items were inserted and mailed using a clear
plastic envelope to highlight the personalized cover.
Award of Excellence
M7 Business Systems, Denver,
Setpoint Systems 25th Anniversary Celebration Invitation
PEAK WINNERS 2009
Document Security
ProDocumentSolutions, Paso Robles, Calif.
Judges were impressed by the number of security features and the backend technology of these vouchers, designed by ProDocumentSolutions.
The Motor Trade Association wanted to increase security and create a
new mod 11 numbering system with MICR to allow tracking through
its custom internal scanning system. The solution strengthened the
security of more than 3 million annual vouchers and allowed automated
scanning of documents. ProDocumentSolutions took existing 6-color
vouchers with a true registered hologram and added an artificial watermark, a custom ScanCheck backer with custom algorithm and a custom
mod 11 MICR line to existing specifications. The judges vouched for the
security of the product, noting, “It has everything.”
Award of Excellence
ProDocumentSolutions, Paso Robles, Calif.,
Financial Trainer Certificates
E-Commerce
MPX, Portland, Maine
IDEXX Laboratories wanted to increase awareness of its products and
services by providing educational seminars throughout the U.S. and
Canada. But the company often has short turnaround requirements to
create and mail invitations to these events, as they are reactive to market conditions. MPX stepped in, developing a comprehensive web-toprint interface that includes variables for all available topics, speakers
and event details. The user can create and proof the invitation online,
upload the mailing list and place the order. Previously, the invitation
mailing process took up to seven days, but with the new system, the
invitations mail within 24 hours of order placement. “That’s really
what e-commerce is,” one judge exclaimed.
Award of Excellence
Prograde, Cincinnati, NatureSolv Direct
Forms
The Flesh Company and Lithtex Northwest partnered on this colorful
order form for Tulip Town, featuring its “Rainbow Collection of
Tulips” in 4-color process ink. The brochure is an 11- by 17-inch unit
set, folded to 4.25- by 11-inches. It serves as a catalog, an order form
with a duplicate copy and a customer reference sheet, all in one product. Judges praised the thought behind the product, and the fact that
customers create their own receipts. “I love that it saves the company
money and time,” one judge said.
The Flesh Company, St. Louis, Raben Tire Company Work Order
The Flesh Company, St. Louis, Scented Product Brochure
Ward/Kraft, Fort Scott, Kan., Care Notes Flyer
PEAK WINNERS 2009
Green Solutions, Product
Tally Media Group, Grants Pass, Ore.
Cascade Peak Spirits, the first organic micro-distillery in Oregon, was
preparing to launch a new gin when it approached Tally Media Group
about the possibility of a label made from 100 percent recycled material. Tally knew pressure sensitive labels were available with 30 percent
post-consumer waste, but after some digging, it learned Label Works
had recently partnered with Mactac to test and offer a new line of label
material (Bloom) constructed with 100 percent post-consumer waste.
Judges thought it was a plus that Cascade Peak Spirits was one of the
first three companies in the U.S. to use 100 percent recycled label material stock, and the company was happy about it as well.
Award of Excellence
ShipShapes, Park Forest, Ill., Green Gala Fundraiser Invitation
Green Solutions, Self Promo
Documation, Eau Claire, Wis.
Nobody wants customers to look somewhere else, so when it was time for
Documation to promote its FSC certification, it created the “Why Look
Anywhere Else?” brochure. The piece is printed on a variety of FSC-certified papers with embossing that wowed the judges. “A lot of people don’t
get what certification this is, and this is a neat way of explaining what you
should be looking at when you are printing,” they said.
Award of Excellence
Svec Conway Printing, Silver Spring, Md., 2008 Holiday Card
Innovation
Wynalda Litho, Belmont, Mich.
For the release of the Wall-E triple-disc DVD package, Buena Vista Home
Entertainment needed an environmentally friendly alternative to the standard plastic case. It wanted the new package to have the same look and
feel of the plastic case, but be made completely from paperboard. For this
project, Wynalda Litho designed a patented structure called
“Wynslide.” The triple disc Wynslide is a three-piece package composed of an outer sleeve and two internal trays. The internal trays
slide out on both the left and right side of the outer sleeve. Locks
inside of the sleeve allow each tray to be slid out to reveal the discs
without coming completely out of the package. The Wynslide keeps
the disc secure inside the tray. Judges called this piece a “home run,”
adding, “That’s the definition of innovation.” The package is made
from materials that are completely recyclable—the outside sleeve is
.018 metallized holographic paperboard and the internal tray is .018
SBS with 30 percent post consumer content.
Flash Drive Folder Self Promo
MPX, Portland, Maine,
FairPoint Communications Returned Mail System
FairPoint Communications Statement Reprint System
PEAK WINNERS 2009
Integrated Products
USA/Docufinish, Plainfield, Ill.
This customized integrated address label was a major money-saver
for Children’s Memorial Hospital’s spring fundraiser. The new
design, which replaced a pressure sensitive label, features a pressprinted pressure sensitive adhesive backer. This does double duty
in transferring a laser-compatible adhesive as well as allowing the
client to use space on the form backer. Placing the printed adhesive
patch precisely where the labels needed to be allowed for the letter
and reply device to be produced on regular form stock, as opposed
to label stock. The piece also uses a complex array of internal die
cuts, with 24 address labels and a large promotional label at the
top.
The Flesh Company, St. Louis, NHPA Membership Card and
Sticker
Printgraphics, Vandalia, Ohio, St. John Macomb-Oakland
Hospital Postcard with Integrated Specialty Label
Labels & Tags, Prime
Overnight Labels, Deer Park, N.Y.
A shrink sleeve label was the perfect solution when Magic Coat
needed to reduce packaging costs while maintaining shelf appeal.
The company had been silk screening directly onto cans, which is
an expensive process. Any graphics or copy changes required overlabeling the existing cans with a pressure sensitive label or discarding the preprinted cans entirely. The new shrink sleeve label allows
the customer to purchase unprinted cans, which cost less, and
offers greater protection from scratching and chipping. “The finished product is a representation of flexographic printing taken to
a level that rivals gravure,” said marketing manager Susan Cox.
Awards of Excellence, Special Recognition
Overnight Labels, Deer Park, N.Y., MX-LS7 Dietary
Supplement Label
Labels West, Woodinville, Wash., Walla Faces
McDowell Label & Screen Printing, Plano, Texas,
Blaque Coffee
Fruit of the Spirit
M5 Extreme
Posh Couture
Western States Envelope & Label, Butler, Wis.,
La Dolce Vita Wine Labels
PEAK WINNERS 2009
Labels & Tags, Workflow
This 8.5- by 11.5-inch unit set was a hot solution for Raben Tire Company.
Raben, which re-treads tires for tractor trailers, needed a form that would
allow the company to track a tire through the entire re-treading process,
even in ovens up to 300 degrees Fahrenheit. The Flesh Company and Hansen
Business Forms came up with a form that provides spaces 1-10 for individual
tires, descriptions and instructions, and is individually numbered with a
variable image barcode and human readable number. Labels on the back
copy correspond with the barcode, as well as the line number 1-10. The form
provides three copies, one for the dealer, customer and sales rep.
Award of Excellence
Trebnick Systems, Springboro, Ohio, Stihl Product Identity Labels
Mailers
Ward/Kraft, Fort Scott, Kan.
This piece incorporated three separate mailed pieces—the Cardinal Athletic
Fund donor report and status in the donor standings, a thank you decal and
an invitation to a donor tailgate event. The Ward/Kraft mailer eliminated
several steps from the previous mailing process, allowing faster turnaround
and eliminating the insertion of errors on donor information. Judges were
impressed by the piece, calling it both functional and cost effective.
E-Bisprint Pty Limited, Tuggerah, NSW, Australia, C4 CD Mailer
Ward/Kraft, Fort Scott, Kan., Laser Printable Form-N-Envelope
Moneymaker
Kieran Label Corp., San Diego
Kieran Label saved Samsung 50 percent of the cost premium associated with offset
when it took over the printing of labels for the flat-panel 650 series. Previously, the
labels were printed by a Korean commercial printer and exported at stratospheric
cost to Mexico where the TVs are assembled, said Steve Cady, director of strategic
account management for Kieran. Samsung asked distributor Kyung In Printing to
determine if a label of the same quality could be produced in the U.S. using flexography. Although the material was not available to any U.S. paper vendor, a competitive
Korean material was identified. However, production was complicated by the material
arriving from Korea in varying thickness. Kieran partnered with Mark Andy and
developed a combination of aniloxes and inks to allow the use of flexography. It also
added primers to the facestock for ink receptivity. A 1.1 mil laminate was added to
solve the damage susceptibility problem. Press speeds were reduced by varying
degrees, in some cases up to 60 percent, to ensure tight registration and to mitigate
the problems with the ink laying down properly.
PEAK WINNERS 2009
Packaging
Wynalda Litho, Belmont, Mich.
To create a whimsical package for the collector’s edition Fraggle Rock
DVD set, Wynalda Litho used the outside package to create a shadow
box, making it appear that the Fraggle Rock characters were inside a
cave. This package, made from paperboard and PVC, contained an
inside binder of rigid paperboard wrapped with a coated litho sheet.
A printed thermoformed styrene piece, designed like the inside of a
cave, was tipped on to the front of the rigid binder. Attached inside
the binder was a metal three-ring holder with paperboard pages to
hold the DVDs. “What creativity,” one judge exclaimed. “You can’t
beat that.”
Wynalda Litho, Belmont, Mich., Speed Racer DVD Package
Plastic Cards
Teraco, Midland, Texas
Judge’s praised the flesh tones on Club La Vela’s VIP card. Teraco and
designers for the Panama City, Fla., club collaborated on a card with a
functional back, including a signature panel and lucid printing of
rules and regulations, and a memorable image. “The white and clear
is different,” judges said, and ensures that the VIP card will make an
impression.
Award of Excellence
Teraco, Midland, Texas, CHUCKiES Gift Card
Promotional Products
This eye-catching lenticular menu was used as a promotional piece at
an awards banquet. Attached to a three-sided display board, it was
the centerpiece for each table and doubled as a menu. “What a great
idea,” judges said when they saw the menu, which was printed in full
color using a 75 lpi lenticular lens. Viewed from one angle, the
Louisiana Kitchen logo and the announcement of the awards gala
can be seen. A different angle shows the menu for the evening’s dinner.
The Flesh Company, St. Louis, Scottrade User Summit
Package
Quality Resource Group, Plymouth, Minn., UnitedHealth
Group Employee Recruitment Program
PEAK WINNERS 2009
Screen Printing
Dickey’s Barbecue Pit needed a full-color window decal on clear polyester with ultra
removable adhesive, and the food pictured had to look good enough to eat. But deep
blacks and vivacious reds are among the hardest to create with process inks, said Sales
VP Larry Timberlake. The piece was created using a 100-line screen with white printed
twice, as a backup, and overprinted to maintain the small copy and fine details. Judges
said the quality and details of the decal were similar to jobs printed with a 300-line
screen.
Promo Print Solutions, Oshkosh, Wis., Frito Lay Kroger Aisle Elevation
Signage
Self Promotion, Complex
Proforma, Cleveland
Proforma’s print capabilities booklet “has everything,” judges said. “Proforma is on top
of its game.” The booklet features a variety of paper stocks, printing methods and specialty finishing techniques and is an idea generator for owners to use on sales calls or
to leave behind with customers. Each page of unique paper stock has an explanation of
various printing techniques.
2009 McDowell Calendar—Buckle Up With Innovation
Colortree, Richmond, Va., Envelope Kits
Maggio Data Forms, Murrieta, Calif., sales tool for forms, checks,
labels and cards
Self Promotion, Simple
Admore, a division of Ennis Inc., Macomb, Mich.
Admore’s Halloween-themed self-promo folder looks complex but is deceptively simple,
says Marketing Manager Lisa Goebel. Previous Halloween promotions consisted of a
folder, insert and coupon, which were hand assembled and stuffed into a companion
mailing envelope. Because this piece was all inclusive, there was only one piece to assemble and stuff. The graphics were created using 4-color process printing with gloss UV
and spot matte coating effects. The folder also featured one level raised embossing with
custom die cutting. Judges praised the spot varnish on the back of the folder, noting
there was no cracking. One added, “I love that they do it for Halloween. That’s really
unique.”
cmfi group, Peoria, Ill., Corporate Christmas Card
Custom Data Imaging Corp., Markham, Ont., Everyone’s a Winner with VDP
Folien Fischer USA, Wilmington, Del., Self-Promo Calendar
Fox Valley Technical College, Appleton, Wis., FVTC Tractor Trailer Bank
Ward/Kraft, Fort Scott, Kan., Marketing Spin Wheel
Wise, Alpharetta, Ga., “Take a Fresh Look at Wise” Gum
PEAK WINNERS 2009
Time Saver
MPX, Portland, Maine
When Wright Express needed to reduce the time and effort spent
on updating forms, MPX built a system that pulls data from each
partner’s profile and automatically includes it in the forms sales
reps send to prospects. Sales reps select the applicable form, enter
the required information and email the form to the end users. The
end users click on a link in the email, taking them to the form to fill
in the rest of their data and submit it, creating a printable file to
sign, date and fax back to Wright Express. Authorized Wright
Express personnel can log into the system, enter the information to
be updated into a web form and save it, making a universal change
for each form containing that specific information. MPX’s solution
drastically reduced the time spent by employees to update forms
and virtually eliminated exposure to outdated forms, said MPX
Marketing & Technology Director Mandee Fish. Wright can also
send additional sales or marketing collateral in a PDF form along
with the electronic form.
Taiyodo Printing, Chiba-shi, Chiba-ken, Japan,
Medical Check-Up Sample Envelope with Label
Ward/Kraft, Fort Scott, Kan.,
Whirlpool/Maytag Digital Kit Labels
About Print Solutions Magazine
PEAK Awards
Print Solutions’ 13,500 subscribers are entrepreneurs who supply
printed products to all kinds of businesses. These printing sales
experts are interested in new niches, new products and new sales
techniques. They use the magazine to find new sources of supply
and new sales and marketing ideas.
For details about advertising in Print Solutions or on our
award-winning website or our award-winning weekly email
newsletter, visit www.printsolutionsmag.com, call (800) 336-4641 or
email [email protected].
The magazine conducts the annual Print Excellence And Knowledge
(PEAK) Awards. Last year's competition attracted more than 231
entries from around the world. Judges evaluate entries in 38 categories from 4-color, multi component commercial printing to ecommerce and promotional products. The competition spotlights
companies that not only meet customers’ printing needs through
creativity in design, manufacturing, fulfillment and other services,
but also solve problems or improve business functions.
Demographics
The Print Services & Distribution Association, the publisher of
Print Solutions Magazine, has served printing sales professionals
for more than 50 years. The association’s mission is to help the
industry meet end user needs for value added printed solutions.
The association delivers outstanding publications and web services, technical and marketing assistance, trade expositions and
education, all designed to help print professionals manage and
grow profitable businesses.
PSDA members include not only distributors of printing and the
companies from which they buy printed products, but also paper and
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74 percent are owners or top management; 24 percent are sales reps
77 percent of readers include “sales” as a routine job activity
90 percent say they took action as a result of reading the
magazine—they contacted an advertiser or discussed an ad with a
colleague
111 Awards for Writing and Design
Print Solutions Magazine has been cited for excellence for
19 consecutive years in competitions sponsored by:
• American Society of Business Publication Editors
• New York Business Press Editors
• Trade, Association and Business Publications International
• FOLIO: Magazine (Ozzie Awards)
• American Society of Association Executives
• Society of National Association Publications
• Association Trends Magazine
• Apex Awards, sponsored by Communication Concepts Inc.,
publishers and consultants
About PSDA
2009
AWARD WINNERS
PEAK Winners By Company Name
PEAK Winners By Category
The Allied Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5, 8
BC Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Cadillac Looseleaf Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
cmfi group inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6, 14
Colortree . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Conformer Expansion Products Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Curtis 1000 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5
Custom Data Imaging Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Diverse Printing & Graphics Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Documation LLC . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5, 10
Dynamic Print Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3, 6, 8
Eagle Graphics . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
E-Bisprint Pty Limited . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4, 5, 12
Ennis /Admore . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2, 14
F.P. Horak Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
The Flesh Company . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2, 6, 9, 11, 12, 13
Folien Fischer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Fox Valley Technical College . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Gill Studios Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2, 13, 14
Graphic Litho . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Great Lakes Flocking/Dynamic Print Group . . . . . . . . . . . . . . . . . . . . . . . . 3
Independent Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2, 3, 4, 8, 10
Innovative Print & Media Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Integer . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Kieran Label Corp . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Labels West Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
M7 Business Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Maggio Data Forms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
MPX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9, 10, 15
McDowell Labels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11, 14
Northern Printing Network . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Overnight Labels Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Primacompanies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Printco Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7, 8
Printgraphics Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
ProDocument Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Proforma . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Prograde . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Promo Print Solutions Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2, 5, 14
Quality Resource Group Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3, 4, 13
ShipShapes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Solution Graphics Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Sprint Press Denver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Svec Conway Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Taiyodo Printing Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Tally Media Group . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Teraco Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Trebnick Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
USA Docufinish . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Ward/Kraft . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7, 9, 12, 14, 15
Western States Envelope & Label . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Wise . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Wynalda Litho . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10, 13
Affixed Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Barcoded Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Best Distributor Kit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Binders, Complex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Binders/Folders, Kit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Binders/Folders, Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Binders/Folders Simple . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Commercial Printing, 1-3 colors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Commercial Printing, 4C+ Single Sheet . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4
Commercial Printing, Booklets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Commercial Printing, Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Commercial Printing, Envelopes & Stationery . . . . . . . . . . . . . . . . . . . . . . 5
Commercial Printing, Kits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Commercial Printing, Multicomponent . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Cross Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Digital Printing, Short Run . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Digital Printing, Variable Data, B2B . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Digital Printing, Variable Data, B2C . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Direct Mail, Lead or Acquisition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Direct Mail, Loyalty . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8
Document Security . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
E-Commerce . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Forms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9
Green Solution, Product . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Green Solution, Self Promo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Innovation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Integrated Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Labels and Tags, Prime . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11
Labels and Tags, Workflow . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Mailers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Moneymaker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Packaging . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Plastic Cards . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Promotional Products . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13
Screen Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Self Promotion, Complex . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Self Promotion, Simple . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Time Saver . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
This year, the PEAK Awards were judged by (from left):
• Dennis McGarry, CDC, PSDA Vice President
of Education and Sourcing
• Kemrey Heinold, Senior Account Executive,
Canon Business Solutions, Canon USA
• Joe Schwan, who held top executive
positions at Wallace Computer Services and
Standard Register until his retirement in 2001
433 E. Monroe Ave., Alexandria, VA 22301
(800) 336-4641
printsolutionsmag.com/peak.html
Print Solutions thanks the sponsors of the 2009 PEAK Reception
&

2009 PEAK Awards

Transcription

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