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In 1981 following MOMO’s success as a leading business in luxury car
accessories, MOMODESIGN was founded, in order to offer to the company a
Style Centre specialized in research and design development.
Since the very first years, MOMODESIGN has focused on research activity in car
design and development of ideas and innovative projects in lifestyle accessories,
creating a product line that helped building the image of the brand.
The patrimony it inherited was the image created by MOMO, a heritage handed
down over the years, closely connected to the racing world, especially to F1 and
Ferrari, with products based on design and avant-garde products for cars with a
sporty and technological imprint.
At the end of the nineties after having sold the group MOMO to an American
company, Marco Cattaneo the managing director decided to detach himself from
the group and acquire MOMODESIGN, undertaking with the fundamental
support of his son and daughter Paolo and Eleonora, a new challenge: transform
MOMODESIGN in an independent and international brand with its own identity
and philosophy.
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I N N O VAT I O N A N D
E X P E R I M E N TAT I O N A R E
AT T H E O R I G I N O F O U R D N A
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MOMODESIGN COLLECTION
CO-BRANDING
CONSULTANCY
Watches
Eyewear
Fragrance
Writing Instrument
Accossory for
multimedia devices
Mobile phones
Motorcycle Helmets
Ski Helmets
Clothing
Shoes
Leather goods
City bike
Ceramics
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MOMODESIGN STORE IN
THE WORLD
MOMODESIGN became an independent company in 1999. Eclecticism and
creativity allowed MOMODESIGN to understand and anticipate the market
trends. Aiming at quality and innovation, reaching an important objective:
spreading Italian design around the world.
MOMODESIGN VALUE
Research, innovation and creativity are MOMODESIGN philosophy’s
strongholds.
MOMODESIGN MISSION
Every day objects are reinterpreted following the philosophy of the brand
and the evolution of the market, through a study of forms and style that
manages to change its perception, transforming common object to icons
of the present aiming at the future.
MOMODESIGN TARGET
Mainly for demanding men with an strong passion for sport and design.
Wanting to be unique and looking for a simple, functional and sophisticated
urban style.
Momodesign is a masculine brand with a strong and growing attractiveness
for womens.
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General: Urban target, dynamic, social, high income and cultural level, both as final user or
buying for a gift.
AGE:
YOUNG 16 – 30
- Attracted by the image.
- Price sensitive.
- “Cool” Urban tribe
MID 30 – 40
- Attracted by new trend.
- Demanding.
- That wants to distinguish itself in a original way.
- A modern client.
- Technology addicted.
- Medium disposable income
ADULT 40 - 60
- It comes from the world of racing.
- Looking for something more than quality.
- Discreet.
- High purchasing power.
- The liberal professional.
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YOUNG
MID
ADULT
SPORADIC
FOLLOWER
FAN
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SPORADIC
Knows the brand, respects and appreciates particularly the quality-price
relationship. Many times, the client is buying for a gift, because giving MOMO says
good things about him. The goal is to upgrade them to the “follower” category.
FOLLOWER
Keeps abreast of the recent developments of the brand, visits the store regularly
and buys both for his personal use and for gifts.
FAN
Worships MOMO Design, is his trademark header. He identifies fully with the
MOMO Lifestyle. He needs to experience and live the brand very often and would
like to do it in a "MOMO temple.
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TITANIUM
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CARBON FIBER
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Shoewear
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Shoewear
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CARBON FIBER
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THE FRANCHISING PROJECT WORKS ON THE BASIS OF 5 KEY-OPERATIONS:
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Implement a successful and profitable business concept for every partners
MOMODESIGN
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Select accurately new stores opening with an high level treatment
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Penetrate the market through a commercial formula based on know-how and
brand distinctive marks.
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Giving the opportunity to sell quality products with a unique design known in all
the world.
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Spread MOMODESIGN’s style
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Optimization of investment and maximization of profits
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Bringing local market know-how to brand equity
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Store planning
1 Store starting consultancy
2 Sales, orders, stock and store image advice
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POP and marketing materials for sales support
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Advertising involvement
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Store presence on institutional web site , franchising section,
www.momodesign.com
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MOMODESIGN
has
recently presented its
one brand store concept
design.
Imposing
rounded
furniture
create
a
dynamic ambient.
Black and white remain
the
invariable
colour
elements, combined with
aluminium materials to
create a futuristic and
technological setting.
Soft touch materials and
discreet lights manages
tom give depth to the
store.
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MOMODESIGN’s collection finds its maximum display expression in one brand
shops, fundamental point of its brand image and communication abilities at an
international level.
Cardinal element in the direct relation with the public, MOMODESIGN
franchising store perfectly represents the brands’ distinctive signs.
MOMODESIGN stores atmosphere helps to reinforce and communicate the
brand values and represents MOMODESIGN’s lifestyle.
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Barcelona
Berlin
Dubai
Hong Kong
London
Madrid
Milan
Naples
Paris
Peking
Rome
Saint Tropez
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Shangai
Tokyo
Vienna
STORE REQUIREMENTS:
• Shop area: at least 60mtq – stock room and toilet are not included
• Wide store frontage
• Great brand signage visibility
• Stock room: at least 10% of the goods available in the store
• Purchase of all product lines of MOMODESIGN including novelty assortments
• MOMODESIGN atmosphere
LOCATION REQUIREMENTS:
• Capitals and cities
• Strategic position:
- key spots where people move, enjoy shopping, spend free time
- new coolest shopping areas for young generations
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Furniture: approx. From 1200 to 1500 euro/sf
The store planning will be realized by a MOMODESIGN architect.
The franchisee must purchase the furniture directly from MOMODESIGN’s
supplier at least for the first pilot shop.
THIS AMOUNT DOES NOT INCLUDE THE COSTS FOR HARDWORK:
WALLS, FLOORING, DOORS, LIGHTING SYSTEM, ELECTRICITY
SYSTEM, WINDOWS, AIR CONDITIONING, SECURITY SYSTEM.
TRANSPORT TO BE AGREED.
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The Company supports the franchisee with a consultancy during the opening of the store and on
regular seasonal updates.
THE TRAINING INCLUDES:
• Presentation of the company and brand, MOMODESIGN history, MOMODESIGN’s philosophy and
mission
• Presentation of MOMODESIGN’s collections
• Explanation of product characteristic
• Presentation of visual merchandising
• Information on the customer service for different products
OPENING ASSISTANCE
• First order assistance
• Support for the store image co-ordination /visual merchandising in particular festivities and/or
special events
• P.O.P. materials
BUYIING SUPPORT
•Collection selection
• Sizes indication
• Advertised products
• Most sold products, always have to be in the stock
• Final order
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VISUAL MERCHANDISING
• A necessary guideline to implement the same image worldwide
• Materials for the set up
• Professional assistance: annual visit for windows set up, in store set up and sales staff
training
WINDOWS SET UP
• Windows must be changed al least once a month
• Sales windows for seasonal products: July – January (subject to different market
needs)
• Seasonal change windows: September - February
• Particular set up: November/December for the Christmas period
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The opening of the shop is an important moment, an event should be organised
and communicated to the press.
The company economically collaborates with the franchisee for the realization
of this event.
The company supports the event organization with;
• press releases for journalists
• graphics for the invitation (paper / mailing)
• the brand’s institutional catalogue for journalists
• products’ catalogues
• event news on MOMODESIGN’s web site
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The shops will be visible in the franchising section of MOMODESIGN’s web site
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FRANCHISEE :
• Assurance on the shop’s image
• Assurance on the advertising formats
• Semester sale statistics
MOMODESIGN :
• Seasonal assistance for the orders
• Annual analysis of the shop’s sales
• Annual update on the evolution of the franchising project
• Update of MOMODESIGN’s international news
• Advertising formats
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• Previous experiences inherent to sales in the lifestyle sector
• Fondness to the brand
• Proven experience in the local market
• Investment capacity for the short-term and long-term
THE SELECTION WILL BE MADE ON THE BASIS OF THESE CRITERIA:
• Franchisee’s motivation
• Company profile presentation
• Interview with the head quarter
• Three year business and financial plan
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ARTICLES OF THE CONTRACT:
• PREMISE
• CONTRACT OBJECTS
• BRAND’S RIGHT OF USE
• COMITMENT OF THE FRANCHISOR
• FRANCHISEE OBLIGATIONS
• DURATION OF THE CONTRACT
• RESOLUTION OF THE CONTRACT
•EFFECTS OF THE TERMINATION OF THE CONTRACT
TERMS OF THE AGREEMENT
• 3 year period
• Renewable
• Royalty free
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To be defined by separate agreement between the parties.
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