橘人誌 g!voice - Gamania Brand Center

How to Tell a Good Story? The Story Must Be
Interesting and Influential!
2014/09/01
In the summer of 1994, Thomas was having afternoon tea with colleagues in the break room. Steve Jobs walked in,
started making a bagel and asked: "Who do you think is the most powerful person in the world?" Thomas immediately
replied: "Nelson Mandela!" Jobs, in his usual confident manner, said: "Wrong! The most powerful person in the world is
the storyteller. They create the vision, values and issues for a whole generation. This is the role that Disney took all for
himself. Do you know what? I've had enough! I want to become the next storyteller!" He then walked out of the break
room with the bagel. Jobs eventually fulfilled his vow. At the helm of Pixar, he created many very moving and influential
stories. He also applied his storytelling technique to Apple's brand strategy and re-defined the values of high-tech
products. Through Job's story, Apple products created a new and better future.
When you look back on Apple product launch conferences hosted by Jobs, didn't you feel really envious and sighed at
how your ideas always get shot down by your managers and colleagues? Storytelling is the most effective way of getting
your idea out. In an influential story, it not only contains a cleverly placed message but can also stir the audience's
interest and build an emotional connection with the audience. Decision-making then goes beyond just reason and logic.
Elements of a Good Story
According to the Stillmotion production team, a moving story should possess 3 basic elements: character, plot and
purpose. G!VOICE will now use the most popular Super Bowl ad in America last year - Doritos' "Goat 4 Sale" - to
discuss how a good story presents these 3 basic elements.
1. Character: The main character in the story does not have to be human. It can be an animal or object. In the Doritos ad
for example, the main character is the Doritos-addicted goat "Moose", and its new owner. The fun interaction between
them transports the audience into the story. The character in the story is connected to the audience's lifestyle somewhat.
If the story's intended audience is single males, then a funny story about pregnancy is not going to gain much attraction. If
it's a story about military service then it will grab their attention and make immersion easier.
2. Plot: Every story has a journey. It usually opens with the status quo, then something happens to bring change for the
better or for worse. In the Doritos ad, there were two events. One is the male character buying the Doritos-loving goat
and the beginning of happy hours spent eating Doritos together. The second event was when the snack cabinet was
cleared out and the plot seemed to become a thriller.
Regardless of whether the change introduced by the event is for better or worse, there must always be conflict and an
enemy. The enemy can appear in any form including an opponent, a bottleneck in R&D, or even a seemingly tame goat.
When the audience and the characters face and overcome problems together, they project themselves onto the
character as well. This journey must be unpredictable because if the audience can predict what happens next, they will
lose interest in the story.
▲Every Disney movie has an anti-hero to hold the main characters back on their journey.
3. Purpose: Before telling the story, be very clear on why you are telling this story? What does it mean to the audience?
Pixar animation producer Andrew Stanton mentioned in a TED lecture that "A good story will always have a strong and
powerful theme running through it". In the Doritos ad, the male character's purchase of a Doritos-loving goat, or the
originally tame goat going crazy were all centered around the theme of "Doritos is so tasty it makes us do things we don't
usually do". People may want to try writing the theme down in one phrase or in a few short words in order to ensure that
the story stays true to the theme.
Use Storytelling Techniques in the Proposal
How to artfully package the message in the story during the presentation is not as hard as people imagine it to be. Wellknown American presentation designer Nancy Duarte analyzed many great speakers and compiled a common speech
model. First, they use storytelling to describe the current situation, discuss the current problems and then propose their
core view. They then outline the better future that this will create. The audience will then start thinking over whether they
should accept this viewpoint. The speaker must therefore provide multiple examples and use more micro-stories to
support their core view. Finally, they make the conclusion in a dramatic and poetic manner. During storytelling, try using
more body language and visual imagery. Give the audience hints on how to respond, and choose the right vocabulary
based on the audience's level of expertise. These will all help with effectively conveying the message to the audience
through storytelling.
▲55% of the information remembered by the audience is transmitted visually, 38% is transmitted orally, and only 7% is transmitted
through text. So deciding what pictures and graphs will be needed in the PowerPoint presentation right from the start will help
enhance the story's interest and the stickiness of the message.
Nobody is a born a good speaker. Behind every exciting lecture in TED Talks is a professional team checking the
content of the lecture and providing assistance with speaking skills when appropriate. Once you know the trick of making
influential stories, all you need is constant practice and adjustment so become the next Steve Jobs!
Reference:
goo.gl/1dLbbA
http://goo.gl/W9slGD
http://goo.gl/4CyJin
Image source:
goo.gl/m4mnkc
goo.gl/lEW5dB
Stage Charisma: How to Deliver Your Story?
2014/09/01
Salesmen tell stories to sell their product. Teachers use stories to help with the teaching. Analysts use stories to explain
the numbers. No matter what line of work you are in, being a skilled storyteller will give you a decisive advantage! Faceto-face interactions will never replace experience with storytelling. So what are the secret techniques of top storytellers in
the workplace? Decipher the secrets now with G!VOICE!
Be creative
Like reading books or watching movies, storytelling involves drawing the audience into the story. Storytelling is a
process of "recreation". You are creating the feeling, building up the atmosphere, or presenting a concept. When faced
with an audience from different backgrounds, having something in common is the best way of achieving resonance.
Alternatively, a lively performance will also help people understand what the storyteller is getting at. To draw other people
in, you must get into the groove yourself first. Add some elements that boost your imagination such as music, pictures,
items or even leave a certain amount of room for imagination, then enjoy the story with your audience!
▲Storytelling is a process of imagination between the teller and listener.
Body Language
Harvard social psychologist Amy Cuddy once said: "Body language decides who you are." When speaking, we often
concentrate on using tools and speech to express ourselves. Yet we forget all about a decisive weapon we are all born
with - body language. The audience may comprehend the content through the voice, but vision remains the most direct
way of receiving information. Physical motions such as the look in your eyes, hand gestures and positioning all explicitly
convey the speaker's condition. Whether they are anxious or relaxed is plain to see. It can even convey all kinds of
scenarios to the audience. Amy Cuddy also suggested that, by adopting a confident posture, people can become more
self-confident as well and gradually change their lives. Be it a performance, a proposal or even when facing the customer
or colleagues, making good use of body language will enhance your charisma!
▲Amy Cuddy suggested that external posture will affect inner self-confidence.
Create tension
Stories with one climax after another are always captivating. By continuing to bury clues and reveal new secrets, people
will be gradually drawn to the heart of the story and become anxious to see its conclusion. By making use of storytelling
techniques, a good speaker can create the same atmosphere as an exciting movie or novel. Use techniques such as
tone, manner, props, humor and suspense to control the pace of the story. By mixing tension, relief and surprise, you will
have the audience eating out of your hands.
Audience participation
Two-way communication always triumphs over one-way absorption. Through questions, sensory stimuli and games,
audience participation can enhance comprehension by turning it into personal experience. This makes it very hard to
forget! There are also "tricks" to interaction. Examples include questions with several possible answers, topics that the
other side is interested in, inviting the others to perform an action or repeat after you. After that, give praise and
affirmation. A positive interaction will create a storytelling experience that is pleasant for both sides and memorable.
▲Interaction during storytelling is like passing the ball. It has wonderful positive effect on both the listener and speaker.
Storytelling is a skill that you must learn to master. If you can enjoy the experience of sharing every time and apply it in
your life, you can create your own unique storytelling style as well!
Reference:
http://goo.gl/UcKDCd
http://goo.gl/n1DY0F
http://goo.gl/SXuBht
http://goo.gl/lk8Wwx
http://goo.gl/wc4vm1
http://goo.gl/2CY8Hw
Image source:
http://goo.gl/ygMvlY
http://goo.gl/bcgF0t
http://goo.gl/ib1geV
http://goo.gl/S2Qyw2
Tell the Story, Give the Brand Warmth
2014/09/01
Brand image is
woven from stories written by the company, pop culture, influencers and customers. In the past, the brand stories of the
digital entertainment industry were replete with the story of the founder, R&D team or spokesperson. In recent years,
leading brands have all started changing their brand content strategy to put the spotlight back on the user. Moving user
experiences are used to create a brand image with warm and build up consumer support.
The Moving Story of Google
"If we did not make you cry, we failed!" said Lorraine Twohill, Google's global marketing vice-president . Using moving
stories to market a brand was once thought odd for cold, high-tech products. But Google's moving ads successfully gave
the brand warmth and a human touch. For example, in the "Zetigest 2013" produced every year, Google went through
trillions of search records to compile the people, events and objects that attracted the most attention during the year. It
then relived those exciting, painful, surprising and courageous moments with the users through film. This expressed the
brand value of caring about society and proved that Google was fulfilling its mission - to help the user find the information
they need.
Zeitgeist 2013
Having experienced how storytelling can create an emotional bond, Google has begun encouraging users to tell stories
in recent years so that the Google brand can be associated with storytelling. At this year's Oscars, Google launched the
ad "We're All Storytellers". Toy Story producer Andrew Stanton set the tone with "We all love to hear stories, we are born
for stories" and encouraged the audience to record the moment when stories happen. Google is also strengthening the
storytelling association with their products. From the Google+ Stories app that automatically integrated travel photos and
Google+ messages into a single storybook, to the new Tour Builder function that allowed users to add travel stories to
Google Map, these all demonstrated Google's push to help users write stories and become a part of the user's story.
We're All Storytellers
Google+ Stories
Sony: The Product is an Endless Story
Now approaching its 70th year, Sony is adept at using storytelling to emphasize its brand history, heritage as well as
touch the heart. The latest corporate image advertising "Join Together" conveyed how Sony has remained true to the
collaboration of artist and engineer during product development in order to create experiences that touch your heart. The
other Sony Experia ad then tried to awaken customer loyalty and emphasized the good times that the consumer had
enjoyed with Sony over the years. From watching rockets take off on the Sony TV box, playing PS video games with
friends, or using a camera to film the fall of the Berlin Wall, Sony used a storytelling approach to take the audience on a
journey into the past. This told the audience that Sony products will continue to extend this heart-touching moment and
remained true to the new brand slogan - "be moved".
Sony Join Together
Sony Xperia™ Z TV Ad
Apart from using people and events to tell stories, Sony's tens of thousands of products are main characters in the brand
story as well. On the brand's image site (Sony.com/BEMOVED), the story of Sony products are used to communicate
the company's R&D philosophy. The Sony Archives in Tokyo also uses Sony products that defined their era to tell
stories, such as first radio in Japan, the classic personal media player like the Walkman and the first color TV. These
were all aimed at associating the Sony brand with long history and continuous innovation.
Consumers have become brand-oriented in recent years. Digital entertainment brands are now using the consumer's
story to build their brand image. This was unlike functional and performance brand associations made in the past. By
telling stories, the brands can be made more romantic to consumers. In addition to telling stories through conventional
ads and copies, these digital entertainment brands were trying to tell a story about the product itself and give the product
warmth and character.
Reference:
http://goo.gl/9LjnbB
http://goo.gl/dczPo2
Image source:
http://goo.gl/4k3s0h
Rise of Micro-Stories Breathe Magic into Brand
Stories!
2014/09/01
The brand story is an essential technique when marketing brands. The founding story is often used to shape the brand's
image but it's hard to the average person to identify with the story. A brand must therefore find micro-stories closer to the
consumer's experience and use a more approachable, localized point of view to make the customer identify and connect
with the brand values. Apart from story localization, Yankelvich Research reports that consumers now see 3,000 ~
20,000 advertisements each day in this age of information explosion. This makes them short on patience and easily
distracted. The change in consumer behavior in this new age means the narrative must also been pared down to short
micro-stories.
Touching Localized Micro-Stories
How can micro-stories be found? In his article on "The Art of Storytelling", Michael Mitchell, a brand consultant at
InterBrand, said: "The trick is to find the key theme behind the brand and then look for micro-stories that carry the same
brand message." Swedish furniture brand IKEA is a master at brand marketing through storytelling. Localized microstories based on the theme of "creating a better life for everyone" is used to increase attentiveness to consumers. In
Spain, which has the fastest aging population in Europe, IKEA told the story of a retiree who found new life through a
steel chair from IKEA. In Taiwan, IKEA incorporated the local culture into the brand micro-story as well. The main
character in the story becomes the female owner of a betel nut stand. A makeover to her small and cramped betel nut
stand with IKEA allowed her and her family to finally enjoy a comfortable environment. IKEA rarely talks directly about its
low-cost and designer products in its countless micro-stories. Instead, it focuses on emotional needs and connections.
Localized characters and a developing plot brought it closer to the consumer, creating a brand image of IKEA caring
about consumers and being willing to create a better life together with the consumer.
IKEA Start Something New
Short, Succinct and Effective Micro-Story
Long advertisements and long copies have fallen out of favor in recent years. Among the younger generation, 15-second
video clips, Twitter posts limited to 140 words and short illustrated articles are now all the rage. To satisfy the market
demand for micro-content, Twitter's video platform Vine limits videos to 6 seconds of looped content. This has proven
very popular with web users and it now has 40 million users after just 18 months. For this reason, many brands are now
developing their micro-story marketing in the hopes of using micro-stories to connect with younger users through social
media such as Facebook, Twitter and Tumbler. Samsung has invested a great deal of effort in micro-stories over the
past 2 years. In its 6-second videos on Vine, it used short and succinct micro-stories to give warmth to cold, high-tech
products. This is because Samsung knows that when you create a micro-story that is meaningful, humorous and closely
related to the consumer's everyday life, the consumer will be more than happy to share the brand story with others in
turn.
Click the following links to watch Samsung's micro-stories：
https://vine.co/v/hB05eTwLhUB　https://vine.co/v/Mn2mDFFK0E5
Brand stories for this brave new world are short, localized and effective micro-stories. They might not be passed down
through the generations like classic brand stories, but the brand stories imbued into the micro-story will gradually seep
into the consumer's perception of the brand through constant, repeated exposure.
Reference:
http://goo.gl/mTdlHS
http://goo.gl/13NuzQ
Image source:
goo.gl/uUQr3I
goo.gl/jkDSFC
Stories are Everywhere! The Top Storytellers of
Gamania
2014/09/01
Storytelling is not as simple as "A long time ago…". There are all kinds of storytelling techniques in life and work. It all
depends on how you use them! When it comes to storytelling, Gamanians in different fields all have their own unique
insights. This exclusive in-depth interview by G!VOICE will show you Gamanians' ways of telling stories!
Pay attention to little things in life - Connie Ma, Director of CSO Global Business Development
Office
With her confident attitude and frank laugh, Connie Ma (Director of Global Market Development Office) speaks in an
easy-going "big sister next door" kind of way that sees her make friends very easily. With a job that spans the globe and
involves constant communication/negotiation, does Connie have any tricks to storytelling?
"Depending on who I am talking to, I use different ways to leave a strong impression. This kind of judgment takes years
of experience." Connie once attended 51 meetings in 4 days during an overseas exhibition. In order to build a good
relationship with the customer in just 30 minutes and leave them with a strong impression of Gamania, she would tailor
her story to the customer's requirements and use it as her opening. For example, if the other side cares about loyalty
then Connie will tell them she has been working at Gamania for 12 years; if the other side is interested in products then
she would use Lineage as an example and discuss long-term product management. Connie chooses to tell stories to
break the ice because stories are better than data or formulaic product intros at building warmth towards a brand.
Connie says: "Storytelling is just a way of building a link with other people. What really matters is sincerity." She
remembers business partners' preferences and birthdays, and sends birthday well-wishes on the day. No matter how big
or small the company may be, she always maintains a sincere and hands-on approach. This is why Connie always
manages to build a strong friendship with other companies. The shared stories with these companies and the intangible
value these created are how she builds trust for Gamania.
Connie's many stories have the origins in her life experience. These moving moments in life are something that you can't
fake and that's what makes them so touching. She always mentioned that everyone knows how to tell stories. We just
don't bother remembering all the little things in life. Yet it's these inconsequential things that make good stories. For
example, what friends share on Facebook provides a lot of good material. "If you make the effort, storytelling is not hard
at all."
Stories Build Up Rapport - Jacky Chu, Chief Operation Officer of RED
Storytelling is not limited to just speech of course. Film, music and games are all exciting mediums in their own way!
From playing games to developing games, RED CEO Jacky Chu has extensive experience with the game industry. So
what's his view on storytelling in games?
"A lot of people in the industry were moved by games at some point in time." Even today, Jacky still finds the Nintendo
classic Legend of Zelda to be very memorable. In his opinion, stories in a game are not limited to the main plotline. The
atmosphere created by the whole game including the sound, special effects and gameplay are all part of the storytelling.
The game developer should just prepare the environment then wait for players to approach it in their own way and
discover the game's possibilities and value.
So how does storytelling show up in a game's details? Jacky said that it can be found even in a small, ordinary rock.
"Take for example a rock by the river. How long has it been there? Is it mossy? Did someone sit on it? If you don't have a
story, then it's just a rock, but not a rock by the river." He noted that a story gives depth and becomes easier for people to
accept. "Creating a sense of rapport is very important. I can say the rock has been there for thousands of years. It might
then have to look worn or be overgrown for other people to accept this setting."
Through long-term observation of the game industry, Jacky has also discovered differences in each country's game
narrative. Japan is good at developing passionate and inspiring stories while the West is good at using light, sound and
imagery to create the atmosphere so players can feel the ambience even with their eyes closed. Taiwan follows the
Japanese approach but the industry is still developing, and many of the leading industry talents received no formal
training. "They must find things out for themselves but they also have less baggage." Despite the deficiencies, Jacky is
still filled with hope for the development of the game industry in Taiwan.
Telling stories from the heart - Sin-yang Wu, Legal Assistant Manager of CSO
New Gamanians no doubt remember the law lecturer from their first law class. He was the only person on stage in nearly
3 hours of classroom time but it was like law cases being acted out one after another. Sometimes, he spoke in a
squeaky girls' voice, and during the climax of the story he'd even skip between multiple roles, sending the audience into
gales of laughter.
This person is Sin-yang Wu, Gamania's attorney. He is in charge of everything legal including contracts, complaints,
announcement of business directives, and dispute resolution. The legal profession has a reputation for being serious but
Wu always uses a humorous approach to helping big and small Gamanians solve their legal problems. Wu believes that
passion is the key to storytelling. "You must be passionate to care about the reaction and to act out the role." He
described himself as being a missionary on stage using his magnetism and energy to influence everyone.
Apart from recruit training and corporate legal affairs, Wu must also attend over 200 consumer dispute negotiations a
year involving consumers, police, consumer protection officers and judges. He used the recent case of "Maple Story"
hack as an example. In the early years, infringement of computer usage required actual intrusion for prosecution. He reinterpreted hacking as the tampering with the consumer-side data packet and then sending it back to the server to
deceive the decision-making mechanism so should considered intrusion. Though the judge did not understand games at
all, this link between existing laws and illegal activity persuaded him to put a stop to cheating in games.
"Skill as a storyteller will affect a person's future outcome." Wu also mentioned that storytelling is just a way of
communication. This is an ability that is needed in teaching, persuasion and explanation. What is more important to legal
professionals is a sense of empathy. He treats everyone he meets during the cases as a friend and tells stories from the
heart while staying to true to the ideals and values of the law.
Spreading the Story the Smart Way!
2014/09/01
Stories were once spread by word-of-mouth. Stories such as the bedtime stories mothers told, heroic sagas recited by
storytellers and urban legends passed as gossip all seemed strange and unusual. In the digital age, the flood of
information means more unusual stories have now been excavated. It can be said to be an exciting era where stories
can be found everywhere! We can not only use digital tools to make stories more moving, but also spread them far and
wide to influence more people! G!VOICE will share a few tips and explore with you how to spread great stories in the
digital age.
Story Content
Good content is treasured in any era. But what kind of content jumps out at web users? Facebook and Youtube statistics
may offer a clue!
Rank Video name
Uploader / Artist
Views
(as of August 2, 2014)
1. Gangnam Style
Psy
2. Baby
Justin Bieber featuring Ludacris 1,068,306,288
3. On the Floor
Jennifer Lopez featuring Pitbull 770,920,681
4.
2,052,731,611
Charlie Bit My Finger – Again! Harry and Charlie Davies-Carr 748,045,926
5. Love the Way You Lie
Eminem featuring Rihanna
722,635,242
(Youtube's 5 most viewed videos of all time. Source: Wikipedia)
1. Satellite Photos of Japan, Before and After the Quake and Tsunami
(New York Times)
2. What teachers really want to tell parents (CNN)
3. No, your zodiac sign hasn't changed (CNN)
4. Parents, don't dress your girls like tramps (CNN)
5. (video) - Father Daughter Dance Medley (Yahoo)
6. At funeral, dog mourns the death of Navy SEAL killed in Afghanistan (Yahoo)
7. You'll freak when you see the new Facebook (CNN)
8. Dog in Japan stays by the side of ailing friend in the rubble (Yahoo)
9. Giant crocodile captured alive in Philippines (Yahoo)
10. New Zodiac Sign Dates: Ophiuchus The 13th Sign? (The Huffington Post)
(Top 10 shared content on Facebook in 2011. Source: Facebook)
1. News events: After Japan was devastated by the Tohoku Earthquake, the aerial photos from before and after the
disaster stunned the viewer and became the most shared article on Facebook in 2011. People always pay attention
to important things that happen. Digital technology can increase the power and influence more people.
2. Bizarre: Be it the rare pandas Tuan Tuan and Yuan Yuan, or the kids next door, the cute, the funny and the unusual
will always catch people's eye! The more unusual the imagery or picture, the more they resonate for a short period of
time!
3. New knowledge & concepts: Social media is not only used like a personal diary but also way to network with
friends and relatives. New knowledge of ideas is of course what you want to share with everyone!
4. Pop music: Celebrity-powered or brainwashing music often spreads like wildfire through social networks.
Story Tools
In today's information-rich environment, the methods of storytelling have become more exciting thanks to technology. A
story's power can be enhanced by making clever use of different digital tools.
It is said that a picture is worth a thousand words. Visual impact is fast and direct. With the rise of mobile technology,
practically everyone has a tool for taking photos close at hands. Photos have the lowest threshold so this makes the
concept behind it all the more important. People's attention may be attracted to an image for a while but the impact of a
concept or that moment of inspiration will make it all the more memorable.
Apart from photos, even videos and special effects that have a higher threshold can now be easily produced with mobile
devices. There all kinds of apps for different requirements including slide shows, photo filters/montages, image editing,
sound recording and graphical tools. Stories can now be expanded in all kinds of ways, not only increasing their
commercial opportunities but also enabling anyone to turn into a reporter, photographer, and director in order to give
voice to their own story!
▲New technology helps people tell stories in more interesting ways!
Story Stage
Every day, we go on social networking sites, watch videos, send and receive e-mails. In the digital age, we are actually
always on the storytelling stage. We now have more and more opportunities to influence the people around us or even
throughout the world.
In 2012, Israeli graphics designer Ronny Edry uploaded a photo he took with his daughter featuring the message "Iran,
we love you" during tensions between Israel and Iran. This small gesture quickly took off over the social network. Israelis
and Iranians who once thought they hated each other all responded enthusiastically online by posting their own
messages of love, enhancing mutual communication and understanding.
There is no limitation to the power of stories. You have far more influence than you imagine. Are you ready to tell
everyone your story?
▲Photo of Ronny Edry and his daughter. The Internet allows any gesture to be amplified and magnified for even greater effect.
Reference:
http://goo.gl/AZJDPS
Facebook
Wikipedia
Image source:
http://goo.gl/gPa65M
http://goo.gl/NRDNRi
http://goo.gl/ukAqOy
Interactive Interface Design is Simple?
2014/08/26
First, perish that thought. It is important to have a good-looking interface design but ease of use takes priority over good
looks. In pure graphic design, there is no need to consider human "interaction". In interface design, however, the concept
of "interaction" must be incorporated. It must respond and give feedback to all user operations, and optimize the
software's usability within the constraints of the hardware. How to achieve the perfect balance between the visuals and
performance is what keeps interface designers up at night.
So what is good Interactive interface design?
In the book Designing for Interaction, it mentions 7 key points to good interactive interface design:
1. Can be trusted
Take Google Maps and Apple Maps for example. In iOS7, Apple adopted a map it designed and developed itself.
Apple Maps looked better but it often misled the user and took them to god knows where. No matter how good it looked,
it made people distrust it. That's why people generally stuck with Google Maps, an established product with high
precision.
▲ Google Maps on the left, Apple Maps on the right.
2. Appropriate
The CNN website for example changes how it works and its layout based on each country's culture, social conditions
and even politics. This eliminates the burden of adaptation for users from different backgrounds (English-speaking
countries for example read from left to right, Arabic-speaking countries read from right to left. For two countries with
completely opposite ways of reading and writing, the design and layout of the website will be different as well)
▲ CNN's English edition on the left, CNN's Arabic edition on the right
3. Smart
When using conventional USB connectors, there's a 50% chance that it is inserted the wrong way. The iPhone 5 charger
port and connector fixes this problem. Simply put, it is fool-proofed against user error.
▲
The iPhone5 improved charger connector and charger port.
4. Responsive
In other words, avoid delays that cause user impatience. If we start an application program but it stays suck at the startup screen with no progress bar, this makes the user impatient. It also reduces trust, willingness to use, and makes you
wonder if the program has crashed. In some circumstances, provide the user with suitable response and feedback to let
them know what's happening or reduce their impatience.
5. Refined
Here it means putting yourself in the user's boots on the details. For example, when we are using a new app we must not
only fill in the required fields (e.g. e-mail, name, phone number) but a slew of membership details as well. Are these
details absolutely necessary? We may want to consider putting these optional fields on the second layer or skipping
them for now. Think about it. When you see a registration page with a ton of fields to fill out, don't you just want to back
out right there?
6. Interesting
People are more attracted to the fresh and interesting. Adding some fun elements can attract the user's curiosity as well
as increase the odds of being used and stickiness. It will certainly be more likely to liked and promoted than plain, boring
applications. LINE Rangers, for example, allows the player to interact with in-game characters at the Loading screen.
Apart from replacing the usual sand timer or spiral with a cute animated character, clicking on the character makes it fall
over or attack. The player is not bored while waiting.
▲ LINE Rangers loading screen
7. Pleasantness
People like to use things that feel pleasant. Everyone wants to use an app that makes them feel happy. The key to
making users feel happy includes not only the functions and design aesthetics but also to eliminate pressure and
unpleasantness when the user is using the app. If there are no operating difficulties or hiccups, smooth operations will
increase user satisfaction.
Apart from the 7 above points, visuals and audio are also areas where interactive interface design can be enhanced.
Users have always depended on their five senses and for those living in the age of information explosion, the senses of
vision and hearing are particularly important. By using graphics, sound (e.g. sound effects or voiceover) and dynamic
images, the interface can be imbued with two or more media formats to form a multimedia user interface. The
introduction of dynamic, musical, sound effect or image elements can also enhance user acceptance of information. In
RPG games for example, the addition of striking effects and sounds when fighting monsters enhances the fun of the
game through sight and sound.
▲ Super Robot Wars is famed for classic characters as well as its fancy yet stylish combat. It is displayed through a multimedia
interface and provides players with information.
Does your product feel like it lacks a little something? Put more effort into interaction design and give your product extra
marks!
Reference:
http://goo.gl/XS29D7
TD Trust ATM: An ATM That Dispenses "More than
Just Cash"
2014/08/26
If you got to the ATM to withdraw some money and instead of money, it dispensed a plane ticket to Disneyland, or "gives
you 1 dollar when you wanted 50 cents", how would you react?
TD Trust, a Canadian Bank, launched the "TD Thanks You" campaign to give customers a surprise. To convey the
message "TD Trust is a bank that understands you", the Automated Teller Machines (ATM) in some regions were
secretly converted to Automated Thanking Machines. These machines look just like a normal ATM. It's only when you
insert your card and prepare to operate the machine that you discover "this machine knows you well".
▲The Automated Thanking Machine looks like an ordinary ATM but adds a human touch.
This machine not only says "Hi!" but also interacts with you. It even knows your name and what recently happened to you
whether good or bad. A corresponding gift is then given to you. Some people receive extra money, some people receive
a gift that "can't be dispensed from an ATM". These can be a bouquet of flowers, a ticket to fly to another city for visiting
a relative, or team shirt…. If you were that lucky someone, you'd be grinning from ear to ear!
Customer Respect are Not Just Empty Words
You might be wondering like I am, how this machine knows the customer's name, their preferences and what recently
happened to them?
The truth goes like this: TD Trust asked branch employees to identify customers who they feel deserve this special
surprise and then the customers were "invited to test the new ATM service". They weren't told they will be receiving a
special gift.
Since they were handpicked, the bank naturally chose people with a story. And these stories were learnt through these
customers' everyday interactions with bank employees. That's how the bank knew what happened and what gifts to give
out. And naturally, their names as well.
▲Rather than just giving out money, it also made invitation cards inviting your kids to go to Disneyland with you.
One of them was a baseball lover and Toronto Blue Jays fan. Apart from receiving a Blue Jays team shirt and cap, TD
Trust even invited former Big League home run king and current Blue Jay right outfielder Jose Bautista to personally
invite this fan to deliver the opening pitch at the game - "something that not even money can buy".
The most touching story was a mother whose only daughter living in another city had just undergone cancer surgery. TD
Trust thoughtfully presented her with a return plane ticket so she could visit her daughter.
As for customers not on the list and did not use the machine, TD Trust didn't neglect them either. Every user who used
the bank's services at the counter or online at 2PM on July 25 received an unexpected check for US$20.
Enhance Your Event by Creating Unexpected Surprises
These events that surprise people often earn goodwill and give an immediate boost to happiness. It almost always work
and surprisingly, it's not "how much the gift is worth or how useful it is" that people care about, but whether "it gave me an
unexpected surprise".
Just imagine. Scenario 1: You know that everything at the department store is going to be 50% off today. Or scenario 2:
You pick your clothes then at the register, the store clerk tells you: "Congratulations, you are our 10,000th customer.
Everything you buy is 50% off today". The result may be the same, but which scenario would make you really happy?
Which scenario would make you want to share it with your friends and family?
Master this trick and the next time you are planning an event, try think about "how to create an unexpected surprise for
the consumer". There is no need for extra giveaways or a higher marketing budget. Just try to do something to make the
consumer feel better and you can be that your event will be twice as effective!
Photo source: YouTube
A New Paradigm in City Marketing Kumamon Takes
the World by Storm
2014/08/26
You've probably seen it all when it comes to brand marketing for merchandise. You can probably think of solutions like
advertisements, PR events, spokesperson and viral marketing. But what if the brand you want to promote is a city?
Kumamoto, a traditional agricultural prefecture in Japan with a population of just 1.8 million, came up with a creative
secret weapon - Kumamon. Thanks to Kumamon, Kumamoto Prefecture achieved nearly 90% national recognition,
increased tourism by nearly 190,000 people, and sold up to 29.36 billion Yen in Kumamon peripheral merchandise in
2012! Even convenience stores in Taiwan are now getting on the bandwagon by releasing a series of Kumamon
merchandise. So how did Kumamon go from the rural countryside to the international stage? Find out with G!VOICE!
The Many Faces of City Marketing
Tourism is a new economy that countries are all rushing to develop. Cities are all trying to be as creative as they can to
make their own cultural offerings more interesting. England has made creative industries a key national development. Its
art festivals and carnivals have attracted hordes of local and foreign visitors. The Museum of London has even created
an app (Streetmuseum) that uses augmented reality to bring history to life when you are walking on the streets. There is
also Australia's working holidays as well as "The Best Job in the World" that generated a huge buzz. The big increase in
cities' visibility helps to stimulate the economy and create local opportunities.
Despite being a rather remote agricultural district, Kumamoto Prefecture wanted to increase its opportunities. Despite
having absolutely no background in marketing, the civil servants decided to take advantage of Kyushu Shinkansen's
opening of the Kumamoto Station and launch a series of projects. First, they invited local author Kundo Koyama and
designer Hiko Mizuno to come up with the original Kumamon. This was then followed by flash street advertising, handing
out of business cards, and research into funny body movements that imbued Kumamon with great humor. While the
Tohoku Earthquake prevented Kumamon from making its grand appearance, the street events as well as cute and funny
online videos generated widespread interest!
Free Licensing for Global Dispersion
Having generated the interest, how should Kumamon sustain the momentum and reach more people? Kumamoto
Prefecture's government decided to adopt a strategy of mass exposure. Anything that helped to promote Kumamoto
Prefecture was allowed to use the rights to Kumamon graphics for free! The government, in essence, sacrificed
licensing fees in return for more Kumamon exposure. Since its inception, Kumamon has built up more than 20,000
licensed products in every area including food, clothing, accommodation, travel, education and recreation. It even
recently crossed the seas to become a new favorite for Taiwan's convenience stores - demonstrating its immense
popularity!
Mass licensing actually boosted the value of Kumamon and Kumamoto Prefecture estimated that sales of peripheral
merchandise reached 29.36 billion Yen the year before. Many local small enterprises even managed to resurrect their
business through licensed Kumamon merchandise!
▲There are all kinds of official Kumamon merchandise. Japan's Tamiya's limited edition Kumamon 4WD racer for example was sold
out in seconds.
From Kumamon to Kumamoto
In the past, most city marketing focused on the actual city itself. Kumamon however created a new paradigm: Fall in love
with the mascot first, then learn about the region. Virtual spokespeople for commercial products are everywhere but
when it comes to cities, there are few successful examples. The Kumamon team's bold strategy and exquisite public
relations campaign helped make Kumamon a smash hit in Japan that is now going global.
Who says that city marketing must promote traditional culture or special sights? The Kumamon example offers a new
possibility. Today, the Kumamon background is becoming increasingly complete. It now has the title "Chief of Kumamoto
Prefecture Business Section", has its own office, fan group, and daily itinerary. Sometimes, it also goes missing so fans
can try and find it. A Kumamon Square was also set up in July last year to satisfy its many fans and also add to the local
culture.
▲The section chief office in Kumamon Square
▲Kumamon Square features limited edition peripheral merchandise for sale
References:
http://goo.gl/94T3Sq
http://goo.gl/ul0tmF
http://goo.gl/fCglrb
http://goo.gl/kYRhOV
http://goo.gl/Qd00Pr
Photo source:
http://goo.gl/tgNvin
http://goo.gl/zZVwY1
Paper Tape Inventor Visits Taiwan - "mt Exhibition"
2014/09/01
G!VOICE's Pick:
The introduction of Japanese paper tape triggered a fashion of paper tape in Taiwan as well. The many colors and
patterns of paper tape make it a unique form of expression. Paper tape is now not only just used for decoration but also
the creator of endless business opportunities. Starting out as a type of stationery, it has been expanded to 3C products
and furniture as well. It is now an indispensable part of cultural & creative products. Behind it all is the original inventor the famous Japanese paper tape brand "mt".
The real charm of mt is in how it not only sells paper tape, but also creative ways of using paper tape. It unselfishly
publishes all kinds of creative applications for paper tape to let everyone know how the paper tape at hand can be used
on anything in life. Be it handicrafts, decorations or mosaics, paper tape can help enhance its visual aesthetics. The "mt
exhibition" will undoubtedly feature all kinds of creative paper tape applications that have never been revealed before, If
you like doing things yourself or creative visuals, the exhibition in Taiwan by the inventor of the paper tape should not be
missed!
▲mt paper tape can be creatively used with all kinds of everyday items.
Exhibition Content
The 2014 "mt exhibition" in Taiwan follows on from mt's previous "Taipei mt ex" exhibition in 2012 that attracted crowds
of paper tape fans. The exhibition will be held at Eslite Taipei in October and will be the largest overseas exhibition to be
held by mt. The highlight of the exhibition will be the collection of 245 handpicked limited-edition paper tapes between
2009 ~ 2014 from around the world. The limited edition Taipei paper tape will also make a rare appearance during the
exhibition. This will no doubt attract thousands of pilgrims while also filling fans with overwhelming surprise and
excitement.
▲Safari - limited edition for Singapore
▲Nature - limited edition for Shimoda, Japan
▲What's left of each mt paper tape master roll when there is not enough to make a full roll. These exhibition giveaways are
impossible to find elsewhere.
Reference:
http://goo.gl/hNgx7V
Photo source:
http://goo.gl/RfbJga
http://goo.gl/YWSA75
Attack on Titan Invades Counter Strike Online!
Exclusive Overseas Update Launched in Taiwan,
Japan, and China Today!
2014/11/29
Gamania’s first person shooter, Counter Strike Online is implementing crossover cooperation with a manga/anime for
the first time ever. From now until February 24th, 2015, the exclusive limited time only overseas Counter Strike Online X
Attack on Titan crossover level will be available. Players will play as a member of the Scout Regiment, equipped with 3D
maneuver gear and armed with snap-blade to fight against swarms of titans and the main boss, the armored titan! The
only way to defend the lines is to launch a full-on attack. Players must have the courage to give their hearts up in this
battle-to-the-death against the titans!
▲From now until February 24th, 2015, Counter Strike Online is launching an exclusive limited time only overseas Counter Strike
Online X Attack on Titan crossover level
On that Day, Humanity Remembered the Terror of Titan Domination Once More, and the
Indignity of being Trapped Inside this Cage of Walls
In the world of the incredibly popular manga series, Attack on Titan, titans that consume people suddenly appeared out
of nowhere. Enormous walls were constructed for a temporary peace. When Eren, the main character, turned 10, a giant
60-meter tall titan appeared out of nowhere, smashing the gate and invading. Eren watched as his own mother, family,
and friends were swallowed by titans. This fueled his immeasurable hatred for titans. When they grew up, Eren, Mikasa,
and Armin jointed the Scout Regiment to learn battle techniques and continue to face the challenge of titans bravely.
The limited time only Counter Strike Online X Attack on Titan crossover level incorporates the armored titan and titans
from the manga into the game. Players will face large swarms of titans during attacks and the devastating force of the
armored titan boss! Not only will the armored titan pound players approaching it from the front or sneaking in from the
back with its giant fists, it is able to jump and is as nimble as a human of average size. It can also stomp out minuscule
creatures on the ground just by lifting its foot. Players must carefully avoid being stomped on by the armored titan!
It’s difficult to succeed by fighting the enormous armored titan directly. Players can try to climb up the armored titan’s
body to attack its weakness – the nape. Don’t think for a moment that the armored titan won’t notice though, as he will
slap his own nape with his giant palms as defense to eliminate all living things within that forbidden zone.
▲The game has incorporated titans from the manga series. Players will face attacks from endless swarms of titans!
▲Players can attempt to climb onto the nape of the armored titan boss to attack, but the armored titan will defend its nape with
slaps from its giant palms
They are the Hunted and We are the Hunters! Fierce Support from Special Gear: 3D
Maneuver Gear and Snap-Blade
Counter Strike Online players will face an enemy more formidable than the boss of the zombie scenario mode. In order
to help players overcome this daunting challenge, special equipment has be implemented within the game: 3D
maneuver gear which allows aerial movement, and the snap-blade to combat the boss. 3D maneuver gear is equipped
at the player’s waist and back, firing cables secured onto titans or buildings. The cable is then retracted with a gas
mechanism, dragging the player along at a high speed so that players can battle titans with high mobility. Players will
have a greatly expanded attack angle as they leap down from the air to attack titans! Once the gas in the gas can runs
out, the player will no longer be able to fight. Players must pay attention to gas levels throughout combat.
The best weapon for combat against titans is the snap-blade, made from ultra-hardened steel. This gives the snap-blade
its strength and resilience, making it capable of severing the flesh of titans. It is the only weapon which effectively
damages the armored titan right now. If you want to play the role of a character from Attack on Titan in other Counter
Strike Online modes, don’t miss out on the awesome, unique snap-blade weapon! Become a member of the Scout
Regiment and give your heart in the battle against titans!
Please visit the Counter Strike Online official website for event details: http://tw.beanfun.com/cso/
▲The snap-blade is strength and resilient, capable of severing titan flesh. This is the only weapon which deals effective damage to
the armored titan right now
Warrior Class Emerges! Ma Yourong Cosplays as
Warrior to Deliver Meals for Contestants
2014/11/29
Lineage, a classic Gamanian game which has dominated the Taiwanese market for 14 years, officially announced open
registration for the 2014 Lineage Battle of Kings competition on October 28th. Individual and team blood league battles
are planned for a competition of the best Lineage players.
▲Sexy Ma Yourong’s warrior call to arms
Exclusive Ma Yourong Wallpaper Available for Download, Surprise Meal Delivery for Fiercest
Warriors
Lineage launched a new class, warrior, in Korea this summer, causing much hype amongst players worldwide. Now, the
class is coming to Taiwanese players at the start of 2015. Before the class is launched, the game has invited the busty
queen Ma Yourong to interpret this brand new warrior class. Her costume is incredibly true to detail, and players will truly
feel like the female warrior in the game has been brought to life!
Ma stated that she was “Thrilled to be the ambassador for the 2014 Lineage Battle of Kings event, and to have the
opportunity to dress up as the newest Lineage class: the warrior. This class has a very unique appearance, with a cow
skull fastened at the loin. The warrior wields a giant axe, with slicing as the main attack. It’s a very daunting, commanding
class which allows me to show a different side to myself!”
During the competition, the organizer will select two lucky contestants, one from the free-to-play server and one from the
monthly subscription server. Ma will deliver meals in person to these lucky players during the preliminary blood league
rounds of this competition so that players can replenish their strength while taking on the siege battles. The game has
also launched exclusive wallpapers of the 2014 Lineage Battle of Kings ambassador, warrior Ma Yourong players can
download for luck on the battlefield. Players can download the wallpapers for free at the official event website. As
contestants are preparing to take part in the competition, don’t forget to download this exclusive wallpaper to relax your
tired eyes after staring at the screen all day during the competition.
▲Exclusive wallpaper of sexy Lineage warrior Ma Yourong will accompany players throughout this competition
Download exclusive wallpapers of the 2014 Lineage Battle of Kings ambassador Ma Yourong at:
https://tw.event.beanfun.com/lineage/EventAD_Free/EventAD.aspx?EventADID=1110
[Lineage] Official website (monthly subscription servers): http://tw.beanfun.com/Lineage/index.aspx
[Lineage] Official website (free-to-play servers): http://tw.new.beanfun.com/LineageFree/index.aspx
Gamania 2014 Anniversary Celebration Across All
Games! More than 1 Million in Giveaways!
2014/11/29
Gamania’s 2014 Anniversary Celebration started on November 6th, offering the best perks in the gaming world this year.
Each week, players have the chance to win major prizes. The prizes include two round trip tickets and admission to
Tokyo Disneyland or Universal Studios in Osaka, weekly drawings for a new iPhone 6 Plus, Yamaha scooter, and other
prizes worth more than NT$1 million in total so that players Love to Play for Life! To thank players across Taiwan for their
continued love and support, the beanfun! platform is also launching its new exclusive point card, the beanfun! card. Point
bonuses are offered across the board for all games charged on the beanfun! card. When the online transfer recharge
function is used, players can enjoy a maximum point bonus of 13%! In addition, if players make a one-time beanfun! card
purchase and charge of 500 points or more through FamiPort, they can take part in a raffle to win an iPhone 6 and
NT$1,000 in beanfun! points. A total of 150,000 beanfun! points will be distributed to players. From November 28th to
30th, Gamania will also host the Deluxe Closeout Sale, offering limited edition virtual items from all major games at ultralow discounts. Our honored members will surely enjoy these killer deals!
▲Gamania 2014 Anniversary Celebration Across All Games! beanfun! point charging bonuses across the board, for a maximum 13%
bonus!
beanfun! Platform Adds beanfun! Card, Exclusive Event with FamilyMart to Give out iPhone 6
and 150,000 beanfun! Points
As a joyful way to usher in Gamania’s annual anniversary event, the beanfun! platform has officially launched its point
card line, the beanfun! card. It is available exclusively at Fami Ports in FamilyMarts around Taiwan! From now until
December 9th, players will receive 5 to 8% in bonus beanfun! points when they recharge their beanfun! Card in certain
denominations. In addition, players can also use the online transfer recharge function (once, regardless of the amount or
times) to gain an additional 5% bonus to beanfun! points for an awesome maximum point bonus of 13% so players enjoy
the best deal! Gamania is also working with FamilyMart during the event period to launch an exclusive raffle event.
Players can visit the Gamania anniversary event website to take part in the raffle after using FamiPort to purchase and
charge a beanfun! card of more than NT$500 in value at once. A total of 5 iPhone 6 (16G) and 150,000 beanfun! points
will be given out to players so players can enjoy both new mobile phones and bonus points!
▲During the anniversary celebration period, players who make a one-time beanfun! card purchase more than NT$500 in value can
enter a raffle for a brand new iPhone 6(16g) after charging the card.
Weekly Raffle, Weekly Giveaway! Spend More than NT$1,000 In Games For A Chance at
Winning Two Tickets to Kansai or Kanto Japan, iPhone 6 Plus, Scooter, and More!
Gamania is serious about its anniversary celebrations! Players can enjoy 5 days of free KKBOX service and a limited
edition dragonstone virtual item in Dragon Poker if they make purchase of at least NT$1,000 in games during the event
period. Qualifying players will also take part in the best raffle ever, as Gamania is offering prizes such as two round trip
tickets and admission to Tokyo Disneyland or Universal Studios in Osaka, new iPhone 6 Plus (64G), YAMAHA CygnusX
125 c.c scooter, PS4, earphones, and other serious prizes. Players cannot miss out on these impressive prizes!
▲Prizes for the Gamania 2014 Anniversary celebration exceed NT$1 million in value, including free tickets and admission for two to
Tokyo Disneyland or Universal Studios Osaka for players!
▲Players who make at least NT$1,000 in game purchases during the event period can enter a raffle to win prizes like the iPhone 6
Plus (64G), Yamaha scooter, PS4, earphones and more!
VIP Players Deluxe Closeout Sale: Ultra-Low Discount Prices for Limited Edition Legendary
Virtual Items across All Major Games
To express our gratitude for players across all our games, 9 of Gamania’s most popular games: [Lineage] (monthly/freeto-play), [Counter Strike Online], [Maple Story], [Mabinogi], [Vindictus], [Kart Rider], [Elsword], [Phantasy Star Online 2],
and [Heroes of Kingdoms] are launching exclusive log in giveaways and special virtual gifts for spending specific
amounts in game during the anniversary celebrations. Gamania will even host a Deluxe Closeout Sale for three days
from November 28th to 30th. Players will receive invitations to this deluxe super sale party after meeting the purchase
quota during the anniversary celebration period, for the ability to purchase fantastic, legendary virtual items at ultra-low
prices. This includes the +11 God of War weapon series on [Lineage] monthly subscription servers, +9 fantasy weapon
series on [Lineage] free-to-play servers, Deluxe: Excellence Packs in [Maple Story], superior decoder packages on
[Counter Strike Online], the limited edition sexy nurse costume on [Mabinogi], various VIP treasure chests on [Elsword],
rare 10 star weapons on [Phantasy Star Online 2], and other awesome virtual items so players can shop till they drop!
▲Those who spend more than a specific amount in [Phantasy Star Online 2] during the anniversary celebrations will receive a
black rappy, released for the first time in Taiwan!
▲Those who log in to [Elsword] during the event period will receive the Arc Angel costume (left), and a treasure chest containing
the Demon Hunter II Ice Costume (right) will be offered during the Deluxe Closeout Sale!
▲The limited edition sexy nurse costume [Mabinogi] offered during the Deluxe Closeout Sale
▲During the anniversary celebration period, [Vindictus] has launched the crazy party pack A grade costume (left), silver blizzard
wolf pets will be given as prizes for purchasing select items (right)
▲[Kart Rider] launched the rare [Gold Monster HT+] for the anniversary celebration, available for two weeks only at the [Time
Travel Group]!
Related rewards according to latest announcements on official websites. Please visit the following official websites and event
websites for event details:
Gamania 2014 Anniversary event website: http://tw.beanfun.com/bfevent/bf/bfanniv20141106/Gamania2014Anniversary.html
[Lineage] Official website: http://tw.beanfun.com/lineage/
[Counter Strike Online] Official website: http://tw.beanfun.com/cso/
[Maple Story] Official website: http://tw.beanfun.com/maplestory/
[Mabinogi] Official website: http://tw.beanfun.com/mabinogi/
[Vindictus] Official website: http://tw.beanfun.com/TMH/
[Kart Rider] Official website: http://tw.beanfun.com/KartRider/
[Elsword] Official website: http://tw.beanfun.com/ELSWORD/
[Phantasy Star Online 2] Official website: http://tw.new.beanfun.com/PSO2/main.aspx
[Heroes of Kingdoms] Official website: http://tw.beanfun.com/HOK/
"Gama Townhall" 3D Printing the 3rd Industrial
Revolution!? - Kamm
2014/09/01
Scientific American magazine believes that 3D printing will revolutionize conventional manufacturing. The Economist
even compared 3D printing to the 3rd Industrial Revolution. From individual makers and small design studios to big
companies like GE, Adidas and BMW, everyone including the U.S. Government is all rushing headlong into the 3D
printing market. All of this showed that 3D printing is now a trend you can't afford to ignore. For this issue of "Gamania
TownHall", we invite Kamm, the founder of "Fabraft Design Lab" and "MakerBar Taipei" to share with Gamanians the
applications and opportunities in 3D printing technology as well as the Maker movement that has sprung up around it!
▲ The desktop 3D printer is suggestive of a future return to home workshops.
What on earth is 3D printing?
3D printing is also known as additive manufacturing. Working from a digital model file, an object is quickly constructed
by laying down layer after layer. In the past, it was mainly used for prototyping and the fabrication of high-cost, low-volume
parts. NIKE, for example, began using 3D printing for prototyping its sporting footwear, reducing the fabrication time
from 4 ~ 6 weeks down to 1 ~ 2 days. The number of shoemakers required also shrunk from 12 to 2. 3D printing
technology not only helped NIKE to save costs but also freed up more time for innovation and R&D. What made it
possible for 3D printing technology to go from large factories into small companies and personal workshops was the
expiration of 3D printing technology patents owned by tech companies in recent years. The cost of owning a printer
dropped from tens of thousands of US dollars to a few hundred US dollars, allowing the technology to see widespread
use in many areas.
▲The unibody construction of the sole using laser sintering technology results in a weight of just 28.3g, allowing players to run
faster.
▲The medical community is using 3D printing to create custom prostheses and complex organs.
▲Dutch fashion designer Iris Van Herpen used 3D printing technology to apply hard-to-sew materials like metal and plastic to
clothing design, creating three-dimensional clothing with complex structures.
▲BMW and Swedish designer Erik Melldah used 3D printing technology to create the "Maasaica" concept car. This heralded a
future restructuring the automobile industry chain.
▲Combing 3D filming and 3D printing technology greatly reduces the crafting time of personalized figures.
New opportunities from mass customization
3D printing does more than just change the nature of production. It will also impact on existing business models. Kamm
invited everyone to imagine a time when 3D printer prices fall to an acceptable range and consumers can simply
purchase digital model files online to print the product they purchased. How will this new form of consumption affect the
industry? When the manufacturing, logistics and channels are bypassed altogether, the value chain and cost structure of
many industries will fall apart. Some industries will fade away altogether. Features of 3D printing technology such as lowvolume/high-mix, short production cycle, zero-inventory and the elimination of pricey molds will help brands open up new
opportunities from mass customization.
▲US eyewear brand Protos Eyewear uses 3D printing technology to create glasses fitted to the customer's face.
Rise of Maker Culture
Kamm also talked about how 3D printing technology as given rise to the Maker culture. The Open Source projects from
many 3D printers (i.e., sharing of product models and fabrication parameters) allow makers to create their own 3D
printers at low cost, greatly reducing the cost of product R&D and creating a new manufacturing model - Social
Manufacturing. Apart from being centered around makers and 3D printing technology, social manufacturing uses maker
space to provide venues, equipment and crowd-sourcing platform to raise R&D funding. The Open Source spirit unique
to makers also encourages the sharing of experience. The rise of social manufacturing will accelerate the progress of
human technological advances in the future.
▲The annual Maker Faire is a major festival where makers share their research results.
Reference:
http://goo.gl/28W7vb
http://goo.gl/d0Onrs
Image source:
http://goo.gl/5WWOxY
http://goo.gl/P5ufd8
http://goo.gl/pV6F1G
http://goo.gl/ZkobqP
http://goo.gl/eAzj6n
New Gamanians Potter About! Cheer Cup, On!
2014/08/26
With the approach of summer, the fun-loving nature of Gamanians stirs once more! That means Cheer Cup, Gamania's
most hot-blooded sports carnival for the year is coming too! The town of Yingge with its cultural ambience was chosen as
the site of the games this year. The venues ranged from an indoor gymnasium to the corners of the Old Street, so you
can exercise indoors in air-conditioned comfort, or run and jump along the classical streets. There are even local
delicacies to taste, making this a perfect itinerary for satisfying the mind and body! Come and feel the heat on the day
with G!VOICE!
Young Gamanians Join the Fun!
With a word from Albert, the Cheer Up was on! Gamma Garden delivered the open performance and when the little kids
started doing the popular "Left, Left, Right, Right" dance, the cute way they jumped around melted everyone's hearts!
▲Cheer Cup is also a chance for children to show their talents!
▲Apart from exercising, Gamanians also shared their motherhood experience!
Traditional War Cries, Original Performances
The war cries to demonstrate each unit's morale is one of the highlights of Cheer Cup each year! Many units started
arranging the choreography and practicing months in advance, just for the chance to show their moves on the day! Apart
from the usual dancing and singing this year, Gamanians also got creative on the theme of "New Gama" with slogans,
songs and even - caterpillars!? Let's take a look at the exciting photos now!
▲The "Red Storm" by Reddor fired up the crowd with great singing and dancing!
▲The many hot girls of "Ichiban" rivaled "Sister" in sex appeal!
▲"Transform Gama" invited a monk for enlightenment and gave a spectacular performance of a caterpillar's transformation.
Game Up On-Court Off-Court
Gamanian skills were put to the test this year with many competitions this year including basketball, ten-pin bowling,
human ten-pin bowling and fun challenges. "Red Storm" led by Reddoor were finally declared the winners. Gamanians we'll meet again next year!
▲"Red Storm" proved unstoppable and took home this year's Cheer Cup!
▲Gamanians were liked greased lightning on the basketball court!
▲Heave ho! Heave ho! Human ten-pin bowling was a lot harder than it looked!
▲Group chief strategy officer William tried out being a human bowling ball for himself! (He seems to be enjoying it!?)
▲Apart from the intense competitions, parents also took their kids to the Old Street to try their hand at making pottery!
《SPACE 17》 Fit Body, Fit Mind
2014/08/26
When it comes to work, Gamanians are always in the lead, having mastered the skill of setting targets, then surpassing
them! But when it comes to the body, people are often completely clueless. They don't know what's happening, and don't
know how to set things right. This time, "SPACE 17" organized the "Fit Body, Fit Mind" themed exhibition to teach
Gamanians how to get that healthy, toned body in their spare time!
To introduce Gamanians to the secrets of body weight numbers, the "Fit Body, Fit Mind" exhibition provided the formulae
for BMI and body fat percentage. As a thoughtful touch, a calculator and scale was also on-hand. If Gamanians aren't
satisfied with their body shape, the exhibition also featured an illustrated guide on toning the body without equipment so
everyone can exercise at home or in the office.
▲ The body fat meter proved very popular during the exhibition.
▲ A large calculator was thoughtfully provided so you can calculate your BMI and body fat percentage on the spot.
▲ Illustrated guide for toning different parts of the bodies.
The illustrated guide at "SPACE 17" alone was not enough to satisfy hot-blooded Gamanians with their thirst for
knowledge. Fitness trainer Jason Lin was invited to teach the secrets of perfect body tone. Three exercise classes were
held in quick succession on arm sculpting, paunch show-down and turning carrots into sexy legs. So many people signed
up that the classes were maxed-out. At the end of the classes, all of the students walked out of Gama Club tired but
satisfied.
▲Students lifting their legs to train the core muscle groups
▲ Students getting a leg up in order to sculpt them into sexy legs!
▲ SPACE 17gave awards to titness trainer Jason Lin for his contribution in the end of three classes.
Exhibition organizer told G!VOICE that people feel all sweaty and clammy while exercising. Moisture-wicking shirts on
the market often look rather ugly however, so "SPACE 17" released the "Fit Body, Fit Mind" commemorative T-shirt
made from soft, moisture-wicking functional fabric complemented by colorful slogans. Gamanians can now look cool
while exercising!
▲The 100 limited-edition T-shirts sold out in just 2 weeks!
Phantasy Star Online 2 Sets Sail for the All New
Floating Continent
2014/08/26
The popular sci-fi blockbuster game Phantasy Star Online 2 (PSO2) by SEGA Japan, distributed by Gamania, has
released the latest Floating Continent instance. On these islands floating high in the sky, ARKS explorers will not only
face all kinds of dragons but also brace themselves against surprise crystal attacks by the big boss Quartz Dragon! As
mid-summer approaches, the PSO2 lobby now features a magnificent dragon boat and steamed rice dumplings for
decoration. Players that complete the new event-only missions will receive the first Camo Gunslash to be released for
the Taiwan edition. In keeping with the hot summer weather in Taiwan, PSO2 has also released the latest sport
costumes and Japanese festival yukata, so gamers can stay cool for the burning hot adventures of summer!
▲In the new Floating Continent instance in PSO2, players will come up against the surprise crystal attacks of the Quartz Dragon!
The Quartz Dragon is a Fearsome Opponent in the Air and on the Ground with its Crystal
Storm Tracer Blasts
The Floating Continent is also known as the Land of Dragons. It is an unusual continent floating in the air that can be
seen from the Volcanic Cave and Camp Ship on Amduscia Planet. Scientists hypothesize that the islands floating in the
sky are caused by the repelling magnetic forces generated by the crust of Amduscia. On these remote aerial islands, the
inhabitants live in complete isolation from the outside world and various races of dragons lead lives based on their own
culture.
▲The Floating Continent is also known as the Land of Dragons, a well-hidden group of islands floating high in the sky
▲The inhabitants live in complete isolation from the outside world and different races of dragons lead lives based on their own
cultures.
After establishing contact with different kinds of dragons, gamers will eventually meet with the leader of the dragons and
engage the fierce, enormous Quartz Dragon in face-to-face combat. The Quartz Dragon has a giant crystal horn and
crystalline wings, and is surprisingly quick for its huge size. It has a devastating ramming attack, shoots a storm of
tracers and homing bombs as its area-effect attack, and can even spit sharp crystal spikes from its mouth to maim the
enemy! The Quartz Dragon must be defeated to earn the respect of the dragons and collect the object entrusted by the
dragons. Will ARKS explorers successfully accomplish their mission this time!?
▲The Quartz Dragon shoots a storm of tracers and homing bombs as its area-effect attack, and can even spit sharp crystal spikes
from its mouth to maim the enemy!
Burning Hot Summer Festival
As temperatures continue to climb in Taiwan, PSO2 has released the new Simple Yukata and Sport Costume to help
players avoid heatstroke while exploring. Gamers, change your in-game son or daughter into these new costumes to
beat the summer heat! New event-only missions have also been released as part of the new expansion. Gamers who
successfully complete challenge missions will have a chance to receive the first Camo Gunslash to be released in the
Taiwan edition. It will be available for a limited time only so do not miss out! As summer approaches, the PSO2 lobby
now has a magnificent dragon boat in dock along with decorative steamed rice dumplings in the corner, to accompany
gamers throughout this fun summer! When you are chomping away on that rice dumpling, don't forget to visit the lobby to
have your photos taken with the limited-time only dragon boat and rice dumpling decorations.
▲Gamers who successfully complete challenge missions will have a chance to receive the first Camo Gunslash released in the
Taiwan edition
▲PSO2 has released the Simple Yukata and Sports Costume
▲The PSO2 lobby now has a magnificent dragon boat in dock along with decorative steamed rice dumplings in the corner that will
accompany gamers through the fun summer!
Phantasy Star Online 2 website: http://tw.new.beanfun.com/PSO2/
INEAGE Reunion Set in Motion! Triple Whammy for
Free and Subscription Servers
2014/08/26
The new battle mode for the long-running Lineage online game at Gamania was released on free servers in midFebruary. The simultaneous release of Castle Siege 2.0 at the same time as Korea will keep things exciting all the way
through summer break! In answer to the enthusiastic response from gamers and bring top gamers flocking to Lineage,
the Lineage Reunion: Call of The Red Knights special event will be rolled out on monthly subscription servers from June
12 onwards that will provide gamers with free game time, useful equipment and consumables. A new server, Dawn
Goddess, has also opened so top Lineage players can battle for the crown. The free servers are also launching a
promotion giving away, Shining Original Stone, for logging in each day. Once free server players have acquired a certain
number of original stones, they can use them to make the ultimate Level-9 Pandora Shining Ring. Along with these
special events, Lineage Castle Siege 2.0 will also add the Red Knight NPC siege system on June 18. Live teams in
Taiwan and Korean are now doing everything they can to encourage more players to join the epic league of champions
that is Lineage.
▲Lineage has been the enduring legend of MMORPGs and another round of special events are being launched on the brink of the
summer break. The addition of the Castle Siege 2.0 expansion shows the world why Lineage is king.
Lineage Reunion! The Red Knights are Now Calling for a New Gathering of Heroes!
If Lineage still haunts your dreams, then don't miss out on the Lineage Reunion: Call of the Red Knights special event
whether you are a veteran of a hundred battles, a beginner just getting started, or a free server player. The event is
intended to give players immediate access to free playing time and useful weapons in Lineage at just a click of the
button! Simply report to the event website and qualifying players will receive the Warrior set and limited-edition free 14day playing time. Sign-up for a monthly subscription to receive special items including the Apollo Orb, Lineage Warrior
Battles Potion, Circlet of Evil Cerenis and free bonus reward points.
▲The Lineage Reunion: Call of the Red Knights special event for the subscription server offers players free playing time and
useful weapons so they can take to the field in Lineage at any time!
Who is the King of Lineage? New Dawn Goddess Server Issues Challenge to All Comers!
If you had any regrets in Lineage, then the new Dawn Goddess server will give you and all other players the chance to
show off your skills from now through August 12. During the 2-month event, players must do everything they can to
compete for a spot in the Top 10. The top 10 players will receive classic rewards from Lineage. The highest-ranking
player will be able to choose from one of the four great treasures: Counter Barrier, Armor Break, Soul of Flame or
Immune to Harm. Top 2 through to top 10 will each receive a Immune to Harm book.
▲New Dawn Goddess server gives top players the chance to fight for rare items!
Crafting the Eternal Sparkle! Free Server Promotion Gives Away Shining Original Stone for
Daily Login
The Lineage free servers will start running the login each day to receive Shining original stone promotion on June 12.
VIP 1 ~ 5 players can purchase the Pandora Shining Coupon at the mall to collect the Pandora Shining Bag and
Pandora Shining Ring from the Shining Precision Apprentice NPC. When players login in each day and open the
Pandora Shining Bag, they will receive 1 Pandora Shining Original Stone. Bring a certain number of Pandora Shining
Original Stone and Pandora Shining Ring to the Shining Precision Apprentice to craft a Level-1 Pandora Shining Ring.
The process can be repeated until the ring reaches Level-9.
▲Free server promotion is now running! Log in each day to receive Shining original stones and eventually craft the very powerful
Level-9 Pandora Shining Ring!
Another Day, Another Siege! Red Knights NPC Siege System Gives Everyone the Chance to
Challenge Classic Sieges in Lineage
The popular Lineage Castle Siege 2.0 is breaking new ground yet again! The Red Knights NPC Siege System set for
June 18 will take sieges to a new level. All players can now party with NPCs to become Red Knights and experience
classic siege warfare in Lineage. To join the Red Knights, simply speak to the NPC 30 minutes before the regular siege
battle each Sunday. Players will then play the role of attacker or defender during the siege. The winning side will receive
gold and item rewards.
▲You don't have to be in a clan to join a siege. Join the Red Knights through a NPC to not only experience the thrilling attack and
defense but also receive rewards upon winning!
A Return to Pure Final Personal Shooting (FPS)
Fun! Counter Strike Online’s Summer Makeover
Just for You!
2014/08/26
To thank its large fan base for their support after many years in the Taiwanese market, Gamania's most thrilling shooter
game, Counter strike Online, began conducting a large-scale player survey in April this year to learn what players hope
to see in game content and future expansions. The Taiwanese and Korean operation teams will roll-out progressive
changes to the game content based on player feedback and breathe new life into Counter Strike Online! The expansion
being rolled out tomorrow (24th) will focus on the three main expectations of New Classic Mode, Auto Warehouse
Expansion and Weapon Try-out System. Players will be able to experience the very essence of first-person shooters.
This also officially marks the push to completely rebuild Counter Strike Online into what players want!
▲Counter Strike Online is very popular among Taiwanese gamers. 100% of the expansion content being launched for the summer
break was developed based on player feedback to bring about a return to pure FPS fun!
New Classic and Tournament Modes Promise Fair Combat and Return to Pure FPS Fun!
Counter Strike Online players unanimously agreed that they want fair combat decided by skill. The New Classic Mode
was therefore added to the expansion. Players can now tick the New Classic Mode in the game lobby's weapon ban
option to prevent other players from massacring everyone with overpowered weapons when they join. Every player can
now test themselves against their opponents in a fair gaming environment and enjoy the original charm of Counter Strike
Online!
Apart from the New Classic Mode, the Tournament Mode that allows fine-tuning of game balance is now available too.
By ticking this mode, players no longer have to go to the Tournament channel to use the Tournament mode in the game
lobby. Under Tournament Mode, limits will be placed on the number of grenades they can purchase, the equipment and
items they carry, and can only use Tournament-approved firearms. Players will be restricted to choosing the basic
Terrorist (TR) and Counter Terrorist (CT) characters as well. Victories will be decided purely on player skill and for
players who love normal mode, this will offer the best option for enjoying the fun of pure gun combat fun.
▲In the interest of fairness, the Tournament and Classic modes ban the use of the Black Dragon Cannon (upper left), Plasma
(upper right) and Spear (lower).
Auto Warehouse Expansion Keeps Your Favorite Weapons in Hand
All Counter Strike Online die-hard fans know the pain of having no more warehouse space and being forced to scrap
weapons to free up more space… Players will finally no longer have to go through this heartbreak! Starting today (24th),
the warehouse will be automatically expanded by 100 slots so players can store their favorite guns and maintain an edge
in pitched battles.
▲A good gun will take you places. No guns means you get nowhere. The warehouse has now been expanded by 100 slots so
players can add to their personal collection!
Try before You Buy - the Balrog-XI People's Gun
Want to really lay down the smack but lack the right gun? The live team has heard what players wants and from tomorrow
through July 1st, players can try the Balrog-XI in designated modes and maps for free. Known as the People's Gun, this
auto shotgun was developed by a secret research unit can be loaded with 7 special bullets. Firing 4 shots charges up 1
instant kill round - the Balrog-XI Secondary Fire. When fired, it creates a fan-shaped explosive effect that is superb for
driving zombies back and deals devastating damage to disaster bosses. A very practical weapon that all players should
try out.
▲The Balrog-XI is considered the People's Gun by many players and you can now try it for free in designated modes and maps.
Hallelujah!
For more event information, log into the Counter Strike Online website now: http://tw.beanfun.com/cso/
Mabinogi Heroes Crosses Over into Sword Art
Online
2014/08/26
The most monumental game expansion of the summer is here! In a crossover between Gamania's most realistic and
elaborate Mabinogi Heroes online game and Japan's popular fantasy anime Sword Art Online (SAO), the biggest SAO
makeover this summer will take place between Jun 24 and July 22. Apart from the release of permanent limited edition
sets based on popular SAO characters Kirito and Asuna, players will also receive SAO rewards or BUFF items for
completing certain quests. During the summer break, players will have the chance to become popular SAO characters in
a new age of sword and adventure!
▲The crossover
between Mabinogi Heroes and Sword Art Online will initiate the biggest SAO revamp between June 24 and July 22 this summer!
Permanent Kirito and Asuna Sets Available for a Limited Time Only
In the popular Japanese anime Sword Art Online, the main characters Kirito and Asuna used the Stealth Skill in the
release version of SAO and were drawn into a dangerous and chaotic virtual world. On the way, they make friends with
Klein and Lisbet, and even adopt a virtual daughter named Yui. The two must defeat the final boss and beat the game to
leave the virtual world. This summer, Mabinogi Heroes and Sword Art Online partnered to release the limited edition
Kirito Black Swordsman set and the Asuna Knights of the Blood set. As a bonus, there is also Asuna lingerie so player
characters can beat the heat in cool red and white! Klein’s Furinkazan uniform and Lizbet’s maid uniform are also
available to give players different SAO dress-up options! The real show stopper is that the limited-edition SAO sets can
be used with little Yui fairies, each with their own expressions to watch over players as they challenge new levels and
missions!
▲The SAO expansion for Mabinogi Heroes include the limited-edition Asuna Knights of the Blood uniform set (left), lingerie set
(right) along with the Kirito Black Swordsman set (center)!
▲Klein’s Furinkazan uniform set and Lizbet’s maid uniform are being released at the same time to provide players with different
SAO dress-up options!
▲All SAO sets come with their own little Yui fairy with different expressions to watch over players as they challenge new missions
and levels!
Mabinogi Heroes will also launch a SAO sign-in event and a series of SAO-only missions. Players will have a chance to
meet the Kirito and Asuna NPCs as well as receive special SAO items upon completing quests. Players can even beat
the game every day to receive the unique lucky buff. These and more SAO expansion perks will be available for players
to enjoy when they come online and become SAO heroes themselves!
▲In the Mabinogi Heroes SAO-only missions, players will have the chance to meet the NPCs Kirito and Asuna. Players can
complete the missions to receive special SAO items.
Mabinogi Heroes website: http://tw.beanfun.com/TMH/
Gamania and Netease Join Forces for MOBA
Gaming Market
2014/08/26
The MOBA blockbuster Heroes of Kingdoms co-developed by Gamania and Netease in China officially entered open
beta (OB) on June 26. Netease Deputy CEO Wang Yi personally attended the OB press conference and joined
Gamania Taiwan CEO Chuang Chengchi in announcing Heroes of Kingdoms's bid to dominate the MOBA gaming
scene! Heroes of Kingdoms had already built up massive public support during closed beta by releasing the 10 vs. 10
grand melee and 5 vs. 5 classic mode. For the OB launch, six anti-heroes including Lu Bu, who everyone has been
waiting for, will join the list of 60 heroes that players can play in battle for free. 4 extremely difficult Challenge Instance
levels were also released for PVE mode. For the first time in the game, players will have a chance to find star generals
and top-level orange equipment while fighting monsters! Heroes of Kingdoms may be famed for its range of game
modes but there is more to the game's design. The OB will also include the 1 vs. 1 Ultimate Duel mode, creating a new
arena for players who prefer fighting one to one!
▲Netease Deputy CEO Wang Yi and Gamania Taiwan CEO Chuang Chengchi jointly announces Heroes of Kingdoms will now
move to dominate the MOBA gaming scene in Taiwan!
Different Multiplayer Modes + Breaking Free from the Hero Formula
Gamania Taiwan CEO Chuang Chengchi said: There are more than 3 million MOBA-type game players in Taiwan,
demonstrating the strong enthusiasm and support among Taiwanese players for MOBA strategic multiplayer games.
Despite the rapid development of this gaming type, we noticed many Taiwanese players talking about the flaws of
current MOBA games such as low chance of encounters and formulaic settings. That's why Gamania has now partnered
with Netease to introduce Heroes of Kingdoms, an enhanced MOBA game. We expect the game to reach 30,000
players online simultaneously! Chuang added: Heroes of Kingdoms is based on the history of the Three Kingdoms that
players are familiar with. A user-friendly interface shortens the learning curve of the new game for players and it
incorporates many innovative design features which increase the frequency of encounters for more exciting gameplay!
The varied multiplayer modes allow players to use their preferred mode to level up and equip their heroes. At the same
time, the style and skill combinations of the heroes in the game all break with existing formulae to avoid the same old
winning combinations. No matter what hero a player chooses, he or she will be able to run amok and enjoy the thrill of
going on a killing spree!
▲The varied multiplayer modes in Heroes of Kingdoms means no matter what hero a player chooses, he or she will be able to run
amok and enjoy the thrill of going on a killing spree!
Netease Deputy CEO Wang Yi also spoke about the importance of the Taiwan market: “There are many high-caliber
MOBA gamers in Taiwan. Netease has been developing and operating online games for 10 years, and Heroes of
Kingdoms is our first entry in the MOBA market. It was developed at great cost with Korea and Korean technology, and
we hope that Chinese originality based around the history of Three Kingdoms as well as world-class visual effects and
system interfaces will give players a whole new multiplayer experience within a familiar background story. Taiwan is the
first market to host the Heroes of Kingdoms OB and we consider this a key milestone. In this first partnership between
Netease and Gamania, I am certain that Gamania's extensive operations experience and strong customer base will see
us carve out a niche in the MOBA market and put Heroes of Kingdoms firmly on the map.”
Lu Bu the Anti-Hero Enters the Fray, All Heroes Free to Play
The recent Heroes of Kingdoms no-reset CB has now accumulated more than 10,000 player logins. To date, the hero
Huang Zhong has achieved the highest exposure while Zhao Yun, Xiao Qiao and Diao Chan have all won players' favor
as well. Of the new heroes released for the OB, first is of course the melee hero Lu Bu along with Cao Zhi, Yan Liang,
Wen Chou, Xun You and the ice mage Da Qiao. Lu Bu, wielding his signature weapon the Heavenly Halberd, is
devastating in attack and can use rage to power his skills. Even normal attacks deal area damage to devastate enemy
ranks, making him the choice of players who love pitched battles. Cao Zhi is unusual in that he is a dual-mode hero and
is always accompanied by the ghost of his little brother Cao Chong. Cao Zhi had always been close to his little brother
Cao Zhong who died quite young. A wizard however called Cao Chong's spirit back from the beyond and sealed it
inside Cao Zhi's suword. In battle, Cao Zhi can release the seal and summon Cao Chong's spirit to fight by his side, so
he has effectively the attacks of two heroes!
▲Lu Bu, wielding his signature weapon the Heavenly Halberd, is devastating in attacks and even his normal attacks deal area
damage to devastate enemy ranks, making him a great choice for players who love pitched battles.
▲Cao Zhi is unusual in that he is a dual-mode hero and is always accompanied by the ghost of his little brother Cao Chong.
Yan Liang and Wen Chou were fellow students. The former is a mage warrior while the latter is a melee fighter. Their
character design is based on the armor of Viking pirates, giving them a bold and fearsome appearance. Xun You, a Wei
strategist, wears a silver-colored half-mask that makes it hard for people to read his calculating. As a master of strategy,
he is good at hobbling the enemy and supporting the attacks of his allies. as the wife of Sun Ce, Dao Qiao is an expert in
ice magic. Her powerful magical spells can be used for long-range crowd control and to protect teammates.
▲The character designs of Yan Liang (Left) and Wen Chou (Right) were based on the armor of Viking pirates, giving them a bold
and fearsome appearance.
▲Xun You (Left) wears a silver-colored half-mask and is good at hobbling the enemy. Dao Qiao is an expert in ice magic with
powerful magical spells that can be used for long-range crowd control and to protect teammates.
The heroes of Heroes of Kingdoms are easy to learn and quick to master. A total of 60 heroes are available for free to
play during the OB. In the future, more unexpected characters will gradually be added to the game. The upcoming
highlight will be the Taiwan-only female character Guan Yinping. She wields a long glaive and is the daughter of Guan Yu.
As for her attributes and skills, players will just have to wait and see!
▲The Taiwan-only female character Guan Yinping will be released soon. As for her attributes and skills, players will just have to
wait and see!
7 Multiplayer Modes to Cater for Different Tastes, Unique Mount System + Custom Weapons
Makes GANK Fests a Certainty!
Heroes of Kingdoms took great pains with its system design to break into Taiwan's demanding MOBA market. To cater
for Taiwanese gamers' varied tastes, all of the heroes in the game have their own signature weapons so players are
ready to go on the offensive right away. The game is also designed with 7 multiplayer modes such as 10 vs. 10 Battle for
China, 5 vs. 5 Shu-Wei Wars, 5 vs. 5 vs. 5 Three Kingdoms at War, 1 vs. 1 Ultimate Duel, PVE Story Instance, PVE
Challenge Instance and Hero Exercise (AI opponent). Each mode has its own unique strengths and an easy-to-learn,
user-friendly interface makes multiplayer games all the more fun:
1. 10 vs. 10 Battle for China: For a large map designed for 20 people to fight in, Heroes of Kingdoms developed the
unique Mount System to get players from their base to the frontline as quickly as possible. There are now 22 mounts in
the game including the wild legend Nine Tails, the prehistoric T-Rex Frostbolt, the armored wolf Icemaw and the cute
white Jade Rabbit for players to choose from. There are also Way Stations placed throughout the map where players
can grab a mount and rush to the upper or lower paths to reinforce teammates!
2. 5 vs. 5 Shu-Wei Wars: The Mount System can be used to rush to the frontline. There are also Ice Paths in the map
that allow players to zip to the GANK fests and start hacking away with no lag!
3. 1 vs. 1 Ultimate Duel: The new mode unlocked in the OB offers player who prefer one-to-one battles the perfect
arena. If you think you have mastered MOBA controls, then Ultimate Duel is for you!
4. PVE Challenge Instance: The new mode unlocked in the OB contains four levels: Warrior's Trial, Swordsman's Trial,
Doombringer's Trial and Trial Campaign. The levels are now significantly harder as players will be faced with
overwhelming hordes of enemies and the Yellow Turban legions. Final bosses such as Su Mo and Zhang Chiao await
them! What's really special is that Challenge Mode offers players the chance to find Star General and top-level orange
equipment; Star Generals can accompany the hero into combat and give the hero additional abilities. Each hero can
take up to three Star Generals into combat.
5. PVE Story Instances: Historical campaigns that everyone are familiar with are used as background. Players can go
to war against the Yellow Turban bandits and have a chance of finding high-level purple equipment during fights.
6. Hero Exercises (AI opponent): Matchmaking for MOBA games can often take a long time. Heroes of Kingdoms
comes with an AI opponents mode for players who want to start the battle without having to wait.
7. 5 vs. 5 vs. 5 Three Kingdoms at War: Experience the cunning and strategy of Three Kingdoms. Players must not only
kill their enemies but also work with their teammates to come up with a strategy. This mode is suitable for skilled players
and will be unlocked in the future.
▲10 vs. 10 Battle for China offers a grand melee with 20 people where players can battle it out to their hearts' content
▲The unique Mount System developed for the game allows players to rush to the frontline from their base or a way station in
large 10 vs. 10 maps
▲There are also Ice Paths in the map that allows players to join the GANK fest and start hacking away
▲The wild legend Nine Tails, the pre-historic T-Rex Frostbolt, armored wolf Icemaw, as well as the cute white Jade Rabbit are all
mounts that players can choose from
▲Diao Chan's Destined Design - Cloud Dress has been released in-game. Change Diao Chan into the pink Cloud Dress then
complement it with a stallion in Team color to provide players with a very different look for Diao Chan!
Heroes of Kingdoms website: http://tw.new.beanfun.com/HOK/
Heroes of Kingdoms Facebook Fan Group: https://www.facebook.com/HOKTW
Heroes of Kingdoms trailer: http://youtu.be/FpUjWm1e0DA
Sixwong & Niaws vs. TTShowGame Heroes of Kingdom in hilarious 10 vs. 10 PK match。　The
livecast channels are at:
Sixwong：http://www.twitch.tv/sixwong
Niaws：http://www.twitch.tv/scspple7545
TTShoGame：http://www.twitch.tv/ttshowgame
Kart Rider Becomes Transfomers' Latest Battlefield!
2014/08/26
Gamania's leisure racing game Kart Rider released its biggest expansion this year simultaneously in Taiwan, China and
Korea: Transformers. The first two new karts are of course Optimus Prime, the leader of the Autobots, and Galvatron, the
leader of the Decepticons! The two new karts completely overturned players' impression of the game because when the
players hit the boosters while in motion, their kart immediately turns into a transformer and keeps going. Along with the
all new karts, Kart Rider is also releasing the all new Transformers Track and the official website has also been
revamped with a Transformers Theme. The Transformers Showdown event running from now through to July 17 will allow
players to join the Autobot or Decepticon camp in the game and earn reward points through racing. The top rewards
including the rare Q-edition racing drivers Neo Optimus Prime and Uber Galvatron!
▲Kart Rider launched its Transformers expansion today. The Auotobots leader Optimus Prime and Decepticons Leader Galvatron
appear as all new karts!
Showdown between Autobots and Decepticons: Who Will You Stand With!?
The highlights of this expansion are two all new racing karts. Optimus Prime, the leader of the Autobots camp, who was
once an ordinary Autobot. He became the leader of the Autobots after being granted special powers. Equipped with new
engines and the Autobots booster, the Optimus Prime racing mode is a red and blue semi-trailer. It produces 110%
output at the starting line and delivers amazing power during the race. Galvatron, the leader of the Decepticons, is a
man-made transformer built by a human organization out of the remains of Megatron, the former Decepticons leader,
and then granted great powers by Unicorn, an ancient and powerful evil. Galvatron’s racing kart mode is mainly purple
and yellow to emphasize his tyrannical nature. How will the Galvatron’s new engines and Galvatron booster perform on
the race tracks? Players will have to find out for themselves! Kart Rider will release further popular Transformer-themed
karts in the future so please stay tuned.
▲The Optimus Prime racing kart mode is a red and blue semi-trailer. It produces 110% output at the starting line and delivers
amazing power during the race.
▲Galvatron’s racing kart mode of is mainly purple and yellow to emphasize his tyrannical nature.
Also released in-game is the all-new Transformers Racetrack. As players race each other, all kinds of dynamic
transformers scenes will appear along the track. Players will also see the giant Optimus Prime and Megatron racing
alongside the tracks as well as other unexpected visual surprises! Kart Rider has launched the Showdown event for
transformers as well. From now through to July 17, players can choose to join the Autobots or Decepticons camp when
at login. After selecting a camp, players can collect transformer gems for their camp through the game, and then trade
collected gems for extra rewards. The biggest reward is the Neo Optimus Prime and Uber Galvatron rare racing driver
costumes! The super cute 2-head height Neo Optimus Prime and Uber Galvatron are actually the spiritual form of
Optimus Prime and Galvatron formed to challenge contemporary racing drivers on the racing tracks! Of course,
everyone knows how fearsome these two characters in combat are, so will their racing technique be as amazing as their
combat technique? Try it and find out!
▲Join the Showdown event then choose whether to join the Autobots or the Decepticons. Accumulated gems can be redeemed for
Neo Optimus Prime and Uber Galvatron rare Q-edition character costumes.
▲The all new Transformers Track feature dynamic scenes from Transformers along the way. Players will be able to see all kinds of
amazing visual effects for themselves.
▲Transformers themed login page
Kart Rider features Transformers in the race.
Kart Rider website: http://tw.beanfun.com/KartRider/
Summer Countdown! Prepare to Sail to Victory in
Mabinogi Heroes Finale
2014/08/26
The finale for this season of Mabinogi Heroes, the most realistic and elaborate game under the Gamania banner, will
launch on July 22 and catapult players into the exciting adventures of Annwyn, a fiery land covered in burning lava that will
test their wits and skill. On the way, two giant bosses will stand in their path. One is Ulchas, the arch mage and fallen
hero, while the other is Lavasat, the fierce giant gatekeeper with a body of stone. To celebrate these upcoming
adventures, Mabinogi Heroes will launch a series of Golden Time celebrations on July 22.
▲Epilogue Ulchas and Lavasa twill throw down the gauntlet to players
Lone Brother and Sister Brings Judgment to Raid Bosses Ulchas and Lavasat
The story begins with Allysse and Milo, wanted by the Pontiff's Court. This sister and brother pair flee all the way to
Morvan and Allyses, given no choice, decides to take a stand against fate even if it should mean her own doom. Milo has
no idea of what's going on and all he knows is that his sister has been acting strange. The only certainty is that death
approaches and a terrible threat looms over the two. During the journey, we will encounter Ulchas, a once-respected
hero who is now a familiar stranger. To attack Morvan, the Pontiff's Court used the power of the Holy Sword Aquillore
and black magic to resurrect Ulchas and make him even more powerful than before.
▲ All past friendships forgotten, Ulchas will attack players mercilessly with his giant sword
▲Ulchas can summon his holy sword in combat to attack the player while continuing hand to hand combat
The road to Anwynn will also be blocked by Lavasat, a huge, horned giant. As the gatekeeper, Lavasat will charge
players like a raging bull and try to trample them into the ground. Being a long-time inhabitant of the volcanic region, it
has the power to control and send burning lava spewing out of the ground. It can also bathe in lava falls to harden its hide.
To defeat Lavasat, try using chain hooks to limit his mobility. If you can get a team together, you should be able to make
short work of this terrible raging beast.
▲The power to control lava means Lavasat can often deal players a burning death blow
▲Everyone in the group must work as one to bring down Lavasat
Beat the Heat with Bingo, Discover the Romance of Summer Weddings
Rising temperatures means staying indoors to play Mabinogi Heroes in air-conditioned comfort is a tough choice hard to
beat. Between July 22 and August 26, players who log in to the game will enter the Summer Bingo Jackpot event.
Complete the required number of rows to receive special items such as the Punk Tuxedo/Nurse Uniform, Devil Breath
Wings, and more. If you want to experience the romance of a summer wedding, you don't have to dress up yourself and
get drenched in sweat. Hit the party in your coolest and most romantic outfit during the event as the most fashionable way
to go.
▲The Summer Bingo Jackpot event offers a chance to win these kick-ass Devil Breath Wings
▲Attending wedding parties in a tight black suit and pink low-cut dress is what's in this summer
Mabinogi Heroes: Season 2 Finale trailer:
Mabinogi Heroes website: http://tw.beanfun.com/TMH/
Top Animator Brings Makina Dolls Mobile Game to
Life!
2014/08/26
The local operations teams for MIMIGIGI mobile games announced today (7/10) that it is introducing Makina Dolls,
developed by the Japanese game maker Dropwave. The game attracted widespread attention among gamers because
all of the in-game cut-scenes were produced by Satoshi Nishimura, the Japanese producer known for his work on the
Hajime no Ippo TV series, the TRIGUN Badlands Rumble movie, Hunter x Hunter and other animes familiar to anime
fans. Players were particularly fired up by the offer of a Makina Dolls figure as the reward for collecting a full card set.
Makina Dolls is slated to go launch on both Google Play and the Apple Store on July 16. To celebrate the launch of the
Makina Dolls fan group, players who like, share or post from today onwards will have a chance to receive Yuki Miku and
in-game virtual items. This a limited offer so players will have to be quick.
▲MIMIGIGI announced that it has secured the right to distribute the popular Japanese kawaii-style mobile game Maikina Dolls in
Taiwan, Hong Kong and Macao.
A Moe Story of Companions and the Search for True Memories
In Makina Dolls, the player will play the hero from a first-person perspective, transported to a strange world with no
memories of his past. He then accidentally becomes the master of a group of magical dolls. During the journey, the hero
will go on adventures with the dolls and fight off attacks by mecha warriors. Apart from recovering his own memories and
companions, the hero will gradually discover the real reason why mecha warriors are attacking the magical dolls.
Player will explore each region and constantly run into magical dolls with differing personalities. This will trigger some
heart-warming, exciting storylines, or even cut-scenes which bring the region to a perfect conclusion. As the art and
animation in Makina Dolls were all produced by Satoshi Nishimura, the producer for Hajime no Ippo Rising and the old
version of Hunter x Hunter, this will provide players with even more eye candy in the game.
▲The cute art and fun game content of Makina Dolls successfully generated a buzz among players
Pre-Register to Grab a SR Card, Join the Fan Group to Win Great Prizes
Players who take part in the pre-registration for Makina Dolls will receive a SR-grade card. As the game company has
launched a promotion to give way Makina Dolls figures by collecting 9 special cards and run all kinds of prize draws
within the game in the future, this greatly increases the odds of receiving a Makina Dolls figure. To celebrate the launch
of the Makina Dolls fan group, players who like, share or post from today onwards will have a chance to receive Yuki
Miku and in-game virtual items. So come on and get some of that good luck for yourself!
▲Pre-register for Makina Dolls to grab a SR-grade card
For more information, join the Makina Dolls fan group now: http://www.facebook.com/MakinaDolls
New Character Nasod Conqueror Joins Elsword for
Shocking Revenge!
2014/08/26
Summer has arrived and following on from the success of the giant outdoor boss expansion to Elsword, Gamania's most
hot-blooded action online RPG game, a new heart-pumping 9th character ADD will be added on July 3. The new
addition should add more firepower to the game content. In Elsword, ADD is a young yet rebellious genius who makes
his first appearance as Nasod Conqueror, the natural enemy of the Nasod race. Using his powerful Nasod Dynamo, he
can switch freely between long-range and melee attacks. Compared to other characters, ADD not only has a rich
background but is also very flexible in combat. To celebrate the arrival of the all new character ADD in Elsword,
character release celebrations will also be launched on July 3. When players create their character and log into the
game, they will receive great giveaways such as free weapons, permanent mounts and custom accessories.
▲The all new 9th character ADD of Elsword radiates sheer madness and is set to turn the world on its head with the Nasod
Dynamo he invented himself.
The Avenger from the Fissures of Space of Time Shocks the World with Killing Spree
ADD was the heir to a family studying Nasods. In their attempt to create a human-like Nasod, ADD and his father broke
all taboos and were exiled to the edge of the world. During their escape, he felt into a space-time fissure. He found a rich
store of ancient knowledge however that made ADD all the more powerful. Upon passing through the space-time fissure,
ADD was taken over by a blind thirst for vengeance and recovering the powers of old was all that was on his mind. ADD
has therefore transformed into a mad scientist aggressively searching for ancient codes in order to fulfill his wish of
returning to the past. Now ADD has discovered Eve, a Nasod who holds large numbers of ancient codes. A game of
wits and courage now begins.
▲To return to the past, Add has been controlled by the spirit of vengeance. He now searches for ancient codes with mysterious in
a game of wits and daring!
Being a genius, ADD used his extensive mechanical knowledge and precision engineering skills to craft the Nasod
Dynamo. It works like a power generator and harnesses electricity to launch unbelievable attacks. His most devastating
attacks are undoubtedly Particle Accelerator and Neutron Bomb. The former accelerates particles to shoot a powerful
shockwave that stuns the enemy, while the latter fires a neutron bomb that sucks in all nearby enemies before exploding
in spectacular fashion. The two attacks are absolutely crushing in terms of sheer damage and attack power!
▲The powerful shock wave from the Particle Accelerator stuns the enemy for up to 4 seconds, giving it great mob control!
▲The Neutron Bomb can take out all nearby enemies before exploding, giving its attack both depth and width!
▲White Nasod Headphones (left) and Mini-Mobi mount (right) let Add fight in style
Elsword trailer for 9th all new character ADD:
Elsword website: http://tw.beanfun.com/ELSWORD/
Dark Tyrant Awakens in Phantasy Star Online 2!?
Level 50 Unlocked for More Fighting Power
2014/08/26
The popular sci-fi blockbuster Phantasy Star Online 2 (PSO2) developed by SEGA Japan and distributed by Gamania
will release the new emergency order: Dark Falz from July 1st onwards, inspiring players' fighting spirit. In this expansion,
the class level cap will be increased to LV. 50, greatly boosting player characters. Orders will also be upgrade with the
Very Hard (VH) difficulty, so players may only challenge rare bosses but also have a chance of finding +10 weapons!
Also in this release is the summer Bikini Costume and Taiwan-only Martial Arts Costume so players can get together
with their friends in PSO2 and enjoy a cool summer!
▲Phantasy Star Online 2 will release the emergency order Dark Falz from tomorrow (1st) onwards to inspire players' fighting spirit
Fighting Spirit Up! New Emergency Order for Assault on Falz Arm
To welcome the summer, PSO2 also released new emergency missions. Players will soon face the Dark Falz in battle!
The boss Dark Falz once sealed by Naberius Plant has been resurrected. The arm and body of the reborn Dark Falz are
now separate but both are still very powerful. In the new emergency order, the player must battle numerous Falz Arms.
Only when the countless Falz Arms are driven back and Dark Falz is successfully weakened will players challenge the
true form of Dark Falz Elder. Dark Falz’s huge size means its every move is absolutely devastating. Arks must work
together as one to drive it back. Players, draw on the rapport and teamwork you've built up with your comrades to
overcome this terrible enemy together!
▲In this new emergency order, the player must battle numerous Falz Arms. They will also challenge the true form of the Dark Falz
Elder.
Class Level Cap Increased to LV. 50, New Very Hard Order Difficulty Takes Adventuring to
New Limits
The situation on each planet will become increasingly clear as ARKS explorers continue to move deeper. For this
summer's ARKS adventures, the game will officially increase the class level cap to LV. 50 on July 1 to enhance the
fighting power of player characters and prepare them for the challenges of the all new storyline. Very Hard (VH) difficulty
will also be unlocked for orders. VH difficulty is much higher than Hard (H) and will feature Rare Bosses with differentcolored bodies that are very distinct from bosses seen to date. Players will be able to battle it out with tougher foes and
also find +10 weapons or items that are only found on defeated Rare boss! This is no challenge for the faint-hearted.
Approach VH orders with caution!
▲Rare bosses with different-colored bodies will appear in VH difficulty. Players will be able to find +10 weapons and items found
only on Rare Bosses!
Lobby Transformed into Southern Resort Style for the Summer Sun, Challenge Special
Summer Orders in Swimsuit and Taiwan-only Martial Arts Costumes
With the summer sun blazing overhead, for ARKS going on missions in PSO2, it's time to dump air-tight armors and
uniforms for the coolness of the Bikini Costume that is the true essence of summer! If you want to show off your
character's great bodies, then the Taiwan-only Martial Arts Costume will definitely catch everyone's attention with elegant
yet classical looks! The lobby is also decorated in a southern resort atmosphere. Apart from the towering coconut trees
everywhere in the lobby, there is also a Q-edition Rabi! Players can challenge summer-only orders and you may even run
into the Q-edition Rabi wearing swimming goggles during the mission!
Phantasy Star Online 2 July 1 Expansion Awakening of a Dark Tyrant trailer:
▲PSO2 has released the Bikini Costume that is the essence of summer and Taiwan-only Martial Arts Costume to show off your
character's great bodies!
▲Players can challenge summer-only orders and you may even run into the Q-edition Rabi wearing swimming goggles during the
mission!
Phantasy Star Online 2 website: http://tw.new.beanfun.com/PSO2/
Maple Story Celebrates 9th Anniversary!
2014/08/26
Gamania's ultra-popular Maple Story game is now 9 years old. In readiness for a golden decade of Maple Story,
Gamania announced that it will be launched the first wave of the YOU&I expansions that has been so enthusiastically
welcomed overseas on June 26th. The outdoor and combat systems will be significantly upgraded to make monsters
more unpredictable and exciting, and combat more fun and varied. Quests will also be simplified and the system
interface made more intuitive to shorten the learning curve for players.
▲《Maple Story is almost 9 years old. The first wave of the YOU&I expansion will be launched to give players the opportunity to
relive the fun of fighting monsters and leveling up!
YOU&i Goes Back to the Basics to Bring Fun to Maple Story!
The YOU&I expansion project that the Korean development team came up with chose not to focus completely on new
game content or systems. Instead, after carefully listening to what players want, adjustments and upgrades were made to
expansion weaknesses that players want fixed. This two-way communication process with Maple Story fans will be
maintained in the future to create an even more fun and interesting Maple Story through core gameplay. The first wave of
expanded content being released on June 26 is targeted at the game's core outdoor and combat systems. The addition
of random elite bosses will allow players to relive the endless fun of Maple Story.
Random Monster and Boss Attacks Test Player Reflexes!
Players familiar with Maple Story all spent a lot of time fighting with different monsters. To allow players to enjoy the thrill
of combat during the grind, elite monsters and elite bosses have now been added to the outdoor system. When players
have fought a certain number of monsters for a certain amount of time, elite monsters and elite bosses double the size of
ordinary monsters, that hit harder and have more HP, will appear to challenge the player's hunting skills. When an elite
boss appears, all players in the map will be alerted. Players can then band together to defeat the monster for chance to
receive all kinds of high-level items and tons of experience.
▲Watch out! Elite monsters and elite bosses are on the prowl! Random monster boss challenges have been added to the Maple
Story outdoor system to keep players on their toes!
▲Defeat the elite boss to enter the bonus stage. Players can earn tons of experience, equipment and gold through the mini-game!
Grinding is Old Hat! Combat System Reworked with Deadly Combo Attacks!
Pressing keyboard keys in combat can get really old. To give players a positive experience, combo skills have now been
added to the combat system including MultiKill for killing 3 or more monsters, or ComboKill for killing a run of monsters.
When players take down monsters using combo moves their character will receive extra experience.
▲The reworked combat system allows players to use Multikill and Combo skills at will for double the fun!
Level up to 100 in One Week! New Maple Guide System Delivers More Efficient Leveling!
The real fun in Maple Story is in the game content after tier 4. Many beginners, however, are unfamiliar with the best
grinding spots and leveling maps, resulting in slow progress and difficulty in reaching the level 100 threshold for class
change. This means they miss out on the essence of the game. To help beginners solve this problem, the expansion also
adds the Maple Guide system. The system will recommend quests, maps and content based on the player's current
level. By following the system's directions and accepting chain quests, players can boost their experience and hit level
100 within one week.
▲Players can just follow the Maple Guide system to accept quests and level up in good order so they can experience the true
essence of Maple Story!
▲9th anniversary event I: GM's Hot Air Balloon - defeat the GM Hot Air Balloon to receive the 9th Anniversary Gift Box.
▲9th anniversary event II: True Friends of Maple Story - Old-timers can receive the 9-Year Spirit to commemorate their exceptional
dedication!
▲The anniversary event reward Snowflake Damage Font adds variety to attack animations and allow players to become the center
of attention during combat!
▲Anniversary event reward, Magazine Model Chair, lets players fulfill their dream of being the Person of the Year!
Mystery Character Coming Soon - Sixth All New Hero Character Shade to Join the Fight!
A mystery character will soon be revealed in Maple Story and lift the veil on a forgotten chapter! The pirate-class
character Shade has a Korean look and is a tragic hero hidden within the river of history. To seal the Black Mage, he
selflessly channeled his all of his energies into five sealing columns. When he used up the last of his power, he turned
into dust… The appearance of Shade is expected to take Maple Story into a new storyline that has been told before and
will be well worth the wait!
▲Shade is a mysterious character set to appear in Maple Story soon, with a tragic and heroic past. Stay tuned!
Maple Story YOU&I expansion trailer:
Maple Story website: http://tw.beanfun.com/maplestory/
2014 DOTA Blockbuster Heroes of Kingdoms Goes
into No-Reset Closed Beta
2014/08/25
The multi-player online battle arena (MOBA) blockbuster Heroes of Kingdoms co-developed by Gamania and Netease,
a leading Chinese game company, recently held two waves of closed VIP betas which received an overwhelmingly
positive response from gamers. The no-reset closed beta that everyone has been waiting for will now launch on June 14.
In addition to unlocking the widely popular 10 vs. 10 grand melee mode, the fast-paced classic 5 vs. 5 mode with new
original maps will also be released at the same time. The Yellow Turban Uprising and Dong Zhuo the Usurper instances
of the historical RPG mode will also become available. During the closed beta, players will be able to experience 54
heroes each with their own traits and attributes for free, ranging from Zhao Yun, one of the five tiger generals of Shu
Kingdom, or Zhenji who floats like a feather and twists like a dragon. To celebrate the grand launch of Heroes of
Kingoms, the famous gaming commentator Ludan was invited to give the opening broadcast. In the future, more
commentators will be added to live broadcasts as well.
▲ The Heroes of Kingdoms no-reset closed beta will run from June 14th through to June 22!
4 Easy-to-Learn Battle Modes and First Login Giveaway
It has always been one of the top priorities in Heroes of Kingdoms in order to provide players with the most simple,
direct and visually spectacular gaming experience. The development team worked closely with a leading Korean studio
and spent 4 months on optimizing a hard-hitting experience. Heroes of Kingdoms offers not only classic 5 vs. 5 team
matches, but also generated a huge buzz with its pioneering the 10 vs. 10 grand melee mode. The excitement offers
intense online combat for up to 20 layers, providing double the non-stop fun of classic mode! In such a fast-paced game,
players can use the Wish function before the game to receive a martial, strategy, fortification, valor, supply attribute or
random buff to increase their odds of winning. Heroes of Kingdoms also uses the historical background that everyone is
familiar with to create the RPG mode arena. During the closed beta, all of the PVE campaign levels will be unlocked for
players to challenge. Come pass the trials of the Yellow Turban Uprising or bring salvation to the masses in Dong Zhuo
the Usurper. Between June 14 and 22, players will receive a First Login Gift when they log into the game for the first time.
Take to the field with the Auspicious Cloud mount and Double XP card!
▲The two instances Yellow Turban Uprising (left) and Dong Zhuo the Usurper (right) offer a PVE mode rooted in history.
Champions Flock to Heroes of Kingdoms, Try Taking Over the World with 54 Heroes for Free
The character design, exquisite animation and character traits of the heroes in Heroes of Kingdoms have generated
much positive feedback from players. The Heroes of Kingdoms development team disassembled then re-combined
every action while using live motion-capture technology to faithfully recreate every move by each hero. Extensive
historical research was conducted by Heroes of Kingdoms on character appearances. In addition to the historical
background, changes in regional costumes over time and even the material used in clothing required rigorous research.
During the closed beta, players will be able to experience the traits and attributes of all 54 heroes for free. The 42
existing famous historical heroes will take to the field first on June 14 led by Zhao Yun, Zhu Rong, Sun Shangsiang, Meng
Huo, Shamoke and Weiyang; June 19 will see the battle for China joined by Tai Shici, Zang Ba, Hanzo Hattori, Pan
Zhang, Zhenji and Jiang Gan. Between June 14 and 22, players with previous experience of DOTA-like games who fill
out a questionnaire will receive 3 chosen heroes during open beta.
▲Heroes of Kingdoms Players will be able to experience bold Zhao Yun (left) and the seductive Zhengji (right) in full.
As they say, teamwork is king. Take on the world with your friends. Between June 14 and 22, Gang creation
requirements will be greatly reduced - all you need is 2 players in a party, with 1 player who has accumulated 30 PVP
victories during the event period. The other player must pass the instance level Rescue Diaochan by Moonlight (Normal).
When both players have completed their respective missions, simply give the required materials to the NPC to get a
taste of what being a Gang Leader is like! In order for more players to experience the awesome combat of Heroes of
Kingdoms, popular game commentator Ludan has been invited to give the opening broadcast on the day of the closed
beta. In the future, more commentators will be added to live broadcasts as well.
▲The awesome combat of Heroes of Kingdoms, popular game commentator Ludan has been invited to give the opening broadcast
on the day of the closed beta
Heroes of Kingdoms no-reset closed beta website: http://tw.new.beanfun.com/HOK/
Heroes of Kingdoms Facebook fan group: https://www.facebook.com/HOKTW
Heroes of Kingdoms behind-the-scenes look at the development of a hard-hitting experience:http://youtu.be/jJpFZI6ayfE
Ludan’s premier experience of Heroes of Kingdoms: right off the hilarity scale – See the video at
http://www.twitch.tv/blusewilly/profile
A Mystery Guest Rocks the Moon this Mid-Autumn
Holiday!
2014/09/02
This Mid-Autumn Festival Gamania invites pop band The Gama Lunar Rabbits to show us
some of the Moon Palace’s grooviest moves. Put your hands up in the air: We are going wild
tonight!