The Boogie Board eWriter

The Boogie Board eWriter
August
g
2012
Kent Displays Inc., Introduction
Kent Displays is a global leader in
•
The design, development and sale of cutting
edge consumer electronics products based on
flflexible
ibl R
fl ™ di
l ttechnologies
h l i
Reflex™
display
featuring the award winning Boogie Board®
eWriter product line
•
The research, development, and
manufacturing of no power display
technologies for consumer and OEM markets
•
•
Established in 1993
Improv Electronics was launched in 2010 as
the consumer products unit of Kent Displays
What is a Boogie Board eWriter?
o The Boogie Board™ LCD eWriter
is the revolutionary,
y, paperless,
p p
,
electronic alternative to memo
pads, sketchbooks, sticky notes,
and dry erase boards.
o Write memos, leave messages,
create To Do lists, draw pictures,
jot down ideas, make quick
calculations play games
calculations,
games, keep
score, practice handwriting/math
– even diagram the winning play!
How Does the Boogie Board eWriter Work?
5
1. Create images by applying pressure to the
Reflex™ LCD writing surface. The affected liquid
crystals
y
“stand-up”
p to reflect ambient light.
g
2. Use the included stylus or almost any other
instrument – even your finger!
3. Create intricate drawings with different line
thicknesses — just like paper and pen.
4 Push the erase button to clear your image
4.
image.
5. Ultra low power consumption. The sealed 3v
battery in Boogie Board 8.5 eWriter* provides over
50,000 erase cycles — that’s 20 erases per day for
6 years!
6. All plastic construction (including the LCD) is
durable and shatter-proof .
*Boogie Board 10.5 eWriter includes replaceable batteries.
g Board Rip
p includes rechargeable
g
batteries.
*Boogie
Requires No
Power to Create
or Retain Image
4
1
2
3
6
2
Why do consumers buy Boogie Board
o Each Boogie Board could save
a Tree
• One 8
8.5
5” Boogie Board tablet over its life time will
save 50 reams of A 5 paper, which would save a
Tree
o Cost Saving
• 50,000 “ Post-It Notes“ costs about $500, while
Boogie Board with 50,000 erases costs just $40
o Its intuitive & enjoyable
• It is light, shatter proof & simple to use
• Its stylish & fashionable
• Its fun to write & erase & brings a smile on your
face
Paper-like Writing and Drawing Experience
o Smooth, immediate
response to pressure (no
lag)
o Responds to variable
pressure (allows shading)
o Replicates
p
feel of writing
g
with pencil on paper
More fun than paper and pen (increases engagement in learning/work activities)
Where Can You Use the Boogie Board eWriter?
o Thin and lightweight, you can use
your Boogie Board tablet almost
anywhere!
• Leave one on your desk at home, office,
or school
• Mount one to your refrigerator or filing
cabinet
• Take it with you to the grocery store or
mall
• Bring it to the field or court
Boogie Board Trends
100%
90%
Home
80%
• Family tasks (to do lists, grocery list,
messages)
g )
70%
%
• Kids – play and homework
60%
• Drawing and sketching
Boogie Board in US Retail 50%
Business
• Daily tasks and assignments
40%
• Phone messages
• Meeting notes
30%
Education
20%
• Teaching and study aid
10%
• Mathematics
M th
ti and
d writing
iti skills
kill
• Art, drawing and sketching
0%
Design
•
•
Concept sketching
Presenting ideas
Home
Business
Education
Design
Competitive Overview
eWriters
Writing W
iti
Experience
Price
Eco‐Friendly
Battery Life
Resolution
Pen & Paper
Tablets
eReaders
Graphic Input
Device
National & International Distribution
Boogie Board around the World in Retail
Thailand
Korea
Taiwan
UK
UK
Japan
Singapore
Japan
Netherlands
Taiwan
F
France
Boogie Board eWriter Success Story
Strong Global Demand
•
•
•
•
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9 unique country websites in local languages
2000+ global media mentions
Sold in 25 countries (and counting!)
Top Holiday Seller 2010 – Amazon.com
2011 sales nearly 2x 2010
Award-winning
•
•
•
Flexi Most Innovative Display Product
Nortech Innovation Award
Computer Times Editor’s Choice Award
Positive Media Reviews*
"Can’t think of any better way to
stop
p using
g paper
p p post
p
it
notes” Mobile Magazine
“Infinite LCD Fun”
“A battery powered notepad as
Softpedia
p
convenient as the real
thing” Popular Science
“Simply
Simply awesome in the
“Feels
Feels magical the way the
hands of anyone who likes to doodle or
take notes.” GadgetReview
‘ink’ flows out of the stylus on to the
screen” Gadgeteer
“May revolutionize the way people
take notes” The Plain Dealer
"the 21st century answer
to a whiteboard“ Geek.com
*F
For Original
Oi i lB
Boogie
i B
Board
d LCD Tablet
T bl t
Current Boogie Board eWriter Family
Introduced
November 2011
Boogie Board 8.5
Boogie Board 8.5
Boogie Board 10.5
Boogie Board Rip
LCD Writing Tablet
LCD Writing Tablet for
Binders
LCD Writing Tablet
LCD Writing Tablet
y 50% more writing
g area
Nearly
than Boogie Board 8.5 tablets.
Record yyour image
g and
preserve it on your PC
•
•
•
•
• Connects easily to your PC
• Internal memory stores
dozens of images
• Rechargeable batteries
• Mini USB p
port
• Erase lock switch
• Built-in stylus holder
The original Boogie Board tablet
that
th t started
t t d a revolution!
l ti !
• 8.5” LCD writing surface
• Ultra light (4 oz.) and thin
(1/8“)
• Numerous accessories
• Nine exciting colors
Ideal for students, professionals and
coaches who use binders to stay
organized.
•
•
•
•
8.5” LCD writing surface
Holes for 2, 3 and 4 ring binders
Ultra light (4 oz
oz.)) and thin (3/16“)
(3/16 )
Built-in stylus holder
10.5” LCD writing surface
Ultra light (4 oz.) and thin (1/8“)
Erase lock switch
Replaceable batteries (2
AAAA))
• Charm loops
• Built-in stylus holder
Boogie Board Accessories
Boogie Board
Boogie Board
Boogie Board
Neoprene Sleeve*
Stylus Holder/Magnet Kit*
Message Center*
Protect yyour tablet and
prevent unwanted screen
marks.
p stylus
y
Keeps
with yyour 8.5 & 10.5
eWriter, mounts eWriter directly to
magnetic surfaces.
y hard surface and slide
Attach to almost any
your tablet in and out to take it on the go.
• For 8.5, 105, & Rip eWriters
• Sewn-in stylus holder
(stylus not included)
• Stylus holder also slides over erase
button to prevent accidental erasure
• Magnets compatible with 8.5 / 10. 5
eWriters and message
g center
* eWriter not included
• For 8.5 eWriter
• Attaches with magnets, double-sided
adhesive strips (included) or screws
• Reversible cork / metallic insert (custom
engraving
g
g available))
• Plastic stylus and built-in holder
BB 8.5” Gen 2 – Q4 2012
• Colors
– Graphite/black
– Red
– Blue
• Design Enhancements
–
–
–
–
–
–
–
Sleek metallic design
d l
d h ld
Improved stylus and holder
Improved erase button
Stylus stand feature
Non‐slip underneath
Internal mounting magnets
Replaceable battery – coin cell