2013 Partnership Opportunities

2013 Partnership Opportunities
NXNE festivals and conference June 10–16 2013
A massive week-long celebration of new music, film, comedy, and interactive media, the
North by Northeast festival (NXNE) is the most anticipated summer event of its kind in
Canada – and an essential destination for youth-focused experiential brand integration.
NXNE 2012 was the best-ever edition of the festival, marking a 15% increase in
overall attendance. Over 330,000 people were entertained by NXNE over the week,
with more than 130,000 fans flooding Yonge-Dundas Square for monumental free
concerts by international headliners The Flaming Lips, Raekwon and Ghostface
Killah, Bad Religion and Matthew Good.
Every year, NXNE works with innovative brands and plays host to many of the
summer’s leading brand activations. And each year NXNE delivers some of the most
impactful brand integrations within the world of live entertainment.
2011 Brand Partnership Recap
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2013
2013 Partnership
Partnership Opportunities
Opportunities
Audience Profile
Gender
Age
Male Female
50% 50%
25-34
Education
93%
post-secondary education
46%
19-24
Income
33%
35-39
12%
65% household income over $50,000
29% household income over $100,000
40+
9%
2013 Partnership Opportunities
Origin
69% from the Toronto area; 31% from
more than 100km from Toronto
Ontario:
77%
rest of Canada: 9%
USA & overseas: 14%
Streams
2013 Partnership Opportunities
music
“Do this every f*ckin‘ year
and we’ll come back.”
Wayne Coyne,
The Flaming Lips
Celebrating 19 years of great music: 5 days & nights: June 12-16, 2013
• 800 of the best new and emerging acts and internationally famous headliners from Canada, the U.S., and around the world
– NXNE alumni include Iggy & The Stooges, The Flaming Lips, Raekwon & Ghostface Killah, De La Soul, Feist, Devo, Cults,
Broken Social Scene, Best Coast, K’Naan, Bad Religion, and thousands more
•
•
•
•
45 key music venues plus 10 free outdoor public stages – including NXNE’s marquee concert stage at Yonge-Dundas Square
surprise guest appearances & secret shows
330,000 fans, industry, & artists
750 accredited media
“We don’t get this shit in
New York City.” Raekwon
2013 Partnership Opportunities
interactive
Bridging the gap between creativity and technology: June 12-15, 2013
• a unique event bringing together interactive media experts & professionals with content creators: artists, filmmakers, game
developers, and tech entrepreneurs
• 80 presentations, panels, interviews, keynote addresses, networking sessions, & workshops, across 4 full days of programming
• evening networking parties, including exhibition space, advertising, and consumer engagement
2013 Partnership Opportunities
film
“NXNE Film is one of the big fun
festivals in North America, at
present perfectly formed, but rapidly
growing in size and stature.”
Irvine Welsh, Author Ecstacy
Movies in which music is the star: June 13-16, 2013
•
•
•
•
•
features, docs, shorts, concert & experimental films from around the world
4 days, 30+ screenings
Canadian and World Premieres
a key industry networking event – directors, producers & actors in attendance
outstanding branding/outreach opportunities
2013 Partnership Opportunities
comedy
NXNE’s newest official festival stream: June 12-15, 2013
• 80 of today’s edgiest comics at 2 dedicated venues
• 2012 lineup included Debra DiGiovanni, Scott Thompson, Mark DeBonis, Trevor Boris
• unique opportunity to brand NXNE Comedy in its first official year
2013 Partnership Opportunities
Activate Your
Brand During
NXNE
2013 Partnership Opportunities
[yonge-dundas square]
NXNE’s signature location – on the city’s most high-profile stage at
Canada’s busiest intersection
• 4 nights, 2 days of mainstage concerts, June 13-16, 2013
• internationally renowned headliners: past artists include Iggy and
The Stooges, The Flaming Lips, Raekwon & Ghostface Killah, Bad
Religion, De La Soul, Descendents, the Pharcyde, K-os, and more
• outstanding branding/sampling opportunities, plus corporate
entertaining, meet & greets, and side-stage privileges available
Exposure: 130,000 attendance
2013 Partnership Opportunities
[music venues]
45 of Toronto’s top live music venues – NXNE takes over the clubs
that fuel the city’s legendary music scene
• 5 nights of packed club shows, June 12-16, 2013
• showcases feature cutting-edge artists up close in front of serious,
tastemaking fans & media
• NXNE club alumni include Killer Mike, Feist, Best Coast,
Purity Ring, DIIV, Cults, Ty Segall, Zola Jesus, Twin Shadow,
Grimes, Action Bronson, Japandroids, and hundreds more
• unique branding opportunities: venue takeovers, client
engagement, and more
2013 Partnership Opportunities
[Branded events]
• Capture fan attention, entertain clients, and wow your
consumers with once-in-a-lifetime experiences at NXNE
• Branded options include venue takeovers, custom programming,
VIP experiences, parties and one-of-a-kind events
• NXNE has grown from a highly anticipated music festival to also
include the best in film, comedy, and interactive media: NXNE is
the perfect environment to let your brand sing
AOL Vip
For the past several
years AOL has worked
with NXNE to create a
unique destination for
hosting clients, VIPs, artists and fans. The AOL
side stage party is the
place to be at Yonge
Dundas Square.
CONVERSE VENUE
TAKEOVER
NXNE curated a custom talent lineup and
venue takeover for
Converse. This was one
of NXNE’s most popular
destinations, and attracted hundreds of
fans in the Converse
demographic.
This year was the best experience Jägermeister has
had with NXNE. From the brand’s integration at
Yonge-Dundas Square, to the BBQ and sponsored showcases, the NXNE team helped create
exceptional experiences for consumers Joe Kresta, VP
Marketing, Rooftop Agency/Jagermeister
2013 Partnership Opportunities
RDIO party
“Rdio is committed to the
entire global music community - from fan to artist.
Partnering with NXNE,
who mirrors the same
passion and commitment,
allows us to connect with
music influencers and
consumers who embrace
new ways to discover,
play and share music.”
Rachel Noonan, RDIO Canada
[NXNE Interactive Opening Party Partner]
Take centre stage at the interactive media party of the year
An unforgettable experience featuring unique interactive installations
created by the NXNEi curating team and local artists & technologists.
Build your brand before, during and after NXNEi – and in front of the
best and brightest innovators and tech entrepreneurs.
NXNEi will work with you to produce an installation that’s intuitive,
innovative – and perfectly aligned with your product or service.
We’ll also collaborate with you on a custom integration of your brand
with the evening’s events.
Here’s what you’ll get
• sole partnership on the NXNE Interactive Opening Party
• 2 complimentary NXNE Interactive passes & discount pricing on additional passes
• your logo listed as a party partner on nxne.com and in the event program, and included in pre- and post-event email blasts
• one ½ -page, full-colour ad promoting your event in the event program
• party promotion and acknowledgement of partnership on NXNEi social
media (with links to your web site)
• exclusive party invitation emailed to all attendees and speakers of
NXNEi
• post-event coverage on nxne.com
2013 Partnership Opportunities
[consumer engagement]
• Sample / showcase / launch products
• Engage consumers one on one
• Capture key demographic data
• Reach a young, affluent audience on-site
at the summer’s top music event
Sony PlaysTation
“The NXNE team bent
over backwards to accommodate our lastminute requests and revisions, resulting in another great activation for
our brand. This sort of
dedication to their partners is an example of
how NXNE is one of
Canada’s top events.”
Ari Xenarios, Sony PlayStation
Ben and Jerrys
“We had an incredibly
successful launch of the
Ben and Jerry’s program, and we totally
exceeded our sampling
expectations. The
NXNE team was amazing to work with!”
Laura Haber, OgilvyAction
AOL’s flagship music destination, Spinner.ca, is known for its
unique perspective and for offering music fans access to exclusive content from artists from Canada and around the
world. Partnering with NXNE again this year to present the free Saturday programming at Yonge-Dundas Square allowed us to extend that
legacy by showcasing a full day of world-class music for a recordbreaking live crowd and also creating some amazing interview, behind-the-scenes and live performance content.
Laura Pearce, Director of Marketing, AOL Canada
2013 Partnership Opportunities
Philips
“NXNE gave us the
ability to collect data
from thousands of consumers in our target
demographic. We’d
definitely consider it for
several of our clients
for next year.”
Danica Wolch, Tag Idea
Revolution
[custom content]
• NXNE is unmatched in its ability to offer compelling content for brands, with 850
performances by over 800 artists at 55 venues
• Content can include concerts & club shows, movies, speakers and artists
• NXNE can provide whatever type of content you require:
- exclusive access and rights (like AOL’s exclusive 2012 Flaming Lips interview and feature)
- pre-packaged video or live streaming for distribution through third party channels
- end-to-end content service through our YouTube partnership
Exclusive Video /Live Streaming
Access and Rights
Branded YouTube Channel
2013 Partnership Opportunities
Unique Content Creation
[advertising and media]
Film Festival – On screen
• exclusive positioning before 30 festival
screenings at NXNE’s unique, boutique
music-themed film festival
• captive audience of serious music/film
fans
SOCAN_NXNE_backcoverad_2012_pressready.pdf
1
5/15/12
2:52 PM
SOCAN Presents
THE FLAMING LIPS
Yonge-Dundas Square Screens
• 130,000 total attendance at NXNE concerts over four days/
nights, plus 240,000 additional impressions
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NXNE Magazine and Gig Guide
NXNE Social Media
NXNE.com
during 1 week only (June 11-17, 2012)
• 125,816 visits
• 87,142 unique visitors
• 311,760 page views
Direct communication with NXNE artists
• opportunity to message an exclusive list of NXNE performers – 800 local
and international bands, plus Interactive speakers and filmmakers
2013 Partnership Opportunities
• over 25,000 total dedicated followers (Facebook, Twitter,
Instagram, YouTube)
• influence the influencers: “NXNE” achieved multiple top-5
trending topic status five consecutive nights during NXNE
2012
NXNE delegate bags
• opportunity to promote / build brand awareness via insert in
exclusive NXNE delegate bag
• reach 3,000 artists & industry professionals
• essential guides to the festival – indepth features & photo essays plus key
scheduling info
• Magazine (circ 110,000 copies) inserted
in NOW Magazine and distributed at key
locations across the GTA and Gig Guide
(circ 10,000 copies) distributed free
across downtown Toronto leading up to
and during NXNE
• readership of educated, downtown music/
arts fans, artists, industry delegates
• maximize the impact of your involvement
with NXNE by taking advantage of
fantastic advertising packages at
preferential rates in NOW Magazine and
on nowtoronto.com. Contact a NOW
Magazine marketing representative for
more on these special packages.
To discuss making your brand part of NXNE 2013 (June 10–16),
please contact [email protected] - (416) 323-2767