04GEP042 MAPP LAYOUT Spreads - Goodyear Rubber Products Inc

E N G I N E R E E D
2 0 0 5
P R O D U C T S
U.S.A.
CANADA
1-888-275-4397
FAX 1-888-464-4397
W W W. G O O D Y E A R . C O M
Conveyor Belts, Hydraulic Hose and Fittings,
Industrial Hose, Lightweight Conveyor Belts,
Power Transmission Products, Replacement Products
P R O D U C T S
2 0 0 5
MAPP, M ARKETING AND P ROMOTION
P ROGRAM 2005 P OLICY
1-888-899-6354
FAX 1-888-275-4379
SAP 00000000
000-000-000-000
E N G I N E E R E D
04GEP042-11/04
© 2004 The Goodyear Tire & Rubber Company and Goodyear Canada Inc. All Rights Reserved.
MAPP Credit Policy Details – Sales Related
Goodyear Engineered Products MAPP,
Marketing and Promotion Program 2005 Policy
Marketing and Promotion Program, MAPP, is Goodyear Engineered Products’ program that assists Goodyear
Authorized Distributors (GADs) in promoting and selling Goodyear industrial hose, hydraulic hose and
fittings, power transmission products, heavy-weight conveyor belting and light-weight conveyor belting.
The Goodyear Tire & Rubber Company (Goodyear) retains all unused funds.
MAPP Credit Policy Details – Advertising Related
Approved
Activity
Content
Requirements
Eligible
Costs
Goodyear
Promotional
Items on EPIX
Items for sale
on EPIX
Open Houses
MAPP
Credit Rate
Materials
Required
All
50%
Copy of invoice(s)
(future automated process)
Description of event,
date, place, target
audience –
Goodyear content
All
50%
Copy of letter to RM
indicating participation
and costs & prior approval
Sales Contests
Description of
duration, incentive,
sales targets
All
50%
Copy of letter to RM
indicating participation
and costs & prior approval
Tradeshows
Description of event,
date, place,
target audience –
Goodyear content
Booth space fee
50%
Copy of letter to RM
indicating participation
and costs & prior approval
Displays
Goodyear signage
and/or materials
in booth
Design space fee
50%
Copy of invoice(s)
& prior approval
Sample Kits
Goodyear supplied
All
50%
Copy of invoice(s)
Golf Outings
Description of item –
target audience and
Goodyear content
Sponsorship of
holes and prizes
50%
Copy of letter to RM
indicating participation
and costs & prior approval
Race Events
List of end-users
attending
Tickets and
admittance fees
50%
Copy of invoice(s)
& prior approval
50%
Copy of invoice(s)
50%
Letter advising of agreed
upon portion of costs
& copy of the literature
& prior approval
50%
Copy of invoice(s)
& prior approval
MAPP
Credit Rate
Materials
Required
Apparel
American identity
catalog
All
Ad agency fees,
commissions,
production charges
50%
Copy of invoice(s)
and copy of ad
Multiple Vendor
Literature
Description of item –
target audience,
Goodyear content
Design, printing,
mailing
Space and
insertion costs
Ad agency fees,
commissions,
production charges
50%
Copy of invoice(s)
and copy of ad
Other Items
Description, target
audience,
Goodyear content
All
Goodyear content
space and
one time printing/
painting costs
Ad agency fees,
commissions,
production charges
50%
Copy of invoice(s)
and copy of billboard
Yellow Pages
Goodyear content
Space and
insertion costs
Ad agency fees,
commissions,
production charges
50%
Copy of invoice(s)
and copy of ad
Direct Mail
Goodyear content
Printing and
distribution costs
Ad agency fees,
commissions
50%
Custom POS,
Point of Sale
Goodyear content
Printing and
distribution costs
Ad agency fees,
commissions
Custom
Promotional Items
Goodyear content
Production and
distribution costs
Shipping
Calendars
Goodyear content
Total Costs
Shipping
Approved
Activity
Content
Requirements
Eligible
Costs
Ineligible
Costs
Newspaper Ads
Goodyear content
Space and
insertion costs
Trade Ads
Goodyear content
Billboards
Signage – interior
and metal exterior
Goodyear supplied
Signage – exterior
2’x6’ and larger
Prior approval
required
Goodyear
approved design
Other
Description,
audience,
Goodyear content
Total Costs
On-going
maintenance
and operation
Pole preparation,
On-going
installation,
maintenance and
cabinet (Goodyear
operation, taxes,
retains ownership of insurance, installation
sign faces)
of utilities
See Sales
Development
See Sales
Development
Content
Requirements
Eligible
Costs
Copy of invoice(s) and
copy of direct mail piece
Training
Gooodyear
sponsored training
(e.g. CTM school)
50%
Copy of invoice(s)
Market Research
Prior approval
by RM and
marketing services
50%
Copy of invoice(s)
Sales Leads
Goodyear
provided–free
of charge
Other
Description, target
audience,
Goodyear content
GAD Trip Credit
Met eligibility
requirements for prior
years trip
Forfeited GAD
trips will receive
$2000 MAPP
Capital Equipment
Not supported
Professional
Association Fees
Computers and
Online Charges
50%
50%
50%
Travel
Travel
Agency fees
and commissions
MAPP Credit Policy Details – Business Development
Approved
Activity
50%
Ineligible
Costs
Copy of invoice(s)
MAPP
Credit Rate
Materials
Required
Costs of training,
travel (max $1000
per person per event
50%
Copy of invoice(s)
Sample, fielding
and analysis
50%
Copy of invoice(s)
& prior approval
NA
NA
50%
Copy of invoice(s)
& prior approval
100%
Email confirmation
forfeiting of trip
None
NA
NA
Not supported
by MAPP
None
NA
NA
Not supported
by MAPP
NA
NA
NA
NA
Ineligible
Costs
NA
Copy of invoice(s)
Copy of invoice(s),
signed Goodyear
identification
agreement
Copy of invoice(s)
& prior approval
NA
NA
MAPP Claims Procedure
Gaining Prior Approval
Contact GTM or Regional Manager with idea, target
audience, and anticipated media. Keep a copy of
reply email from Regional Manager with approval
indicated to submit with invoices.
Submitting Claims
Send requested materials to Region Administrator
after the event has occurred and invoices have been
paid. Issuance of credit will be handled after the
activity has occurred and been invoiced.
POLICY EFFECTIVE DATE
January 1, 2005 until December 31, 2005.
MAPP Audit Procedure
Please note that MAPP Policy Credits are subject
to periodic audits by Goodyear internal auditing.
MAPP Resource Contact List
QUALIFYING PRODUCTS FOR ACCRUAL
Goodyear products for which the GAD is
authorized to purchase and distribute
under the GAD agreement.
ACCRUAL BASE
For existing GADs, accruals are based on a
percentage of prior calendar year net purchases
of qualified products. For new GADs, accruals
are based on estimated first 12-month net
purchases of qualified Goodyear products.
ACCRUAL RATE
1% of net purchases of authorized Goodyear
purchases. Maximum Payout of
$25,000 for the year.
The following list includes contacts that can be
used for approved MAPP credit activities. Local
vendors can also be used for approved activities.
Yellow page ads
TMP Worldwide
(800) 248-6258
Signage Goodyear Corporate ID
Dave Petrilla
(330) 796-4789
Vehicle Identification
Signature Graphics
Donna Lind
(800) 356-3235
Point of Sale and other
advertising items
Malone Advertising
Todd Snider
[email protected]
(330) 376-6148
Tradeshow items
Joe Nazapak
Downing Enterprises
(330) 666-3888
Promotional items
Goodyear EP Advertising
Eric Ball
[email protected]
(330) 796-7163
American Identity Product literature
Goodyear EP Customer Service
(888) 899-6354
EPIX, Engineered Products
Information Exchange
Goodyear EP Customer Service
Market research and sales leads
Goodyear EP Marketing
Leslie Christensen
[email protected]
(888) 899-6354
(330) 796-9257