AMA Supermoto Reaches New Heights

A unique live action motorsports event offered free to spectators
We invite you to be a partner in the most unique live action
motorsports festival held in Michigan. The Supermoto
Downtown, with free entry for spectators, will be held in
Summer 2015. This event will have an international audience
with athletes competing on both asphalt streets and
temporary dirt obstacles.
At least 5,000 consumers are expected to attend and there
is a 650,000-plus audience reach through event marketing.
This is a free event for spectators, thanks to our sponsors.
Supermoto Downtown will take place in the City of West
Branch, located in northern Michigan. The course will be in
the heart of downtown – creating a unique street festival
with the draw being professional motorcycle racing. The event
is part of the Annual Ogemaw Hills Bike Week.
MISuperMoto.com, has produced this event for
consecutive years with title sponsor Taco Bell, which
attended by more than 3,000 spectators each year
athletes from as far as Florida, Louisiana, Pennsylvania
Canada.
two
was
and
and
This event affords West Branch and its businesses – and you
as a brand partner – significant exposure and consumer
engagement with an audience whom have likely never been
to the city and provides an substantial economic impact.
Page 2 – Reach Consumers Directly through Supermoto Downtown
Supermoto Downtown offers your brand an audience to
market your product through event marketing as well direct
engagement
with
5,000
consumers
with
on-site
promotions/displays.
Spectators are primarily families with heads of household
aged 28-45, based on past event demographics. This audience
typically works in the automotive, professional services and
healthcare industries with an annual $85,000 gross income
and they typically own a home.
Motorsports fans, more than any other sports segment, have
higher loyalty to sponsors (USA Today report).
Your brand will also have access to more than 100 athletes
and their families from across the United States and Canada.
Watch a brief video from the Taco Bell Ogemaw Hills
Spectacular that was held in July 2011 and 2012 at
www.supermotospectacular.com.
Page 3 – Reach Consumers Directly through Supermoto Downtown
The type of motorcycle racing that will take place at the Supermoto Downtown is unique entertainment,
fast live action, and innovative for a family audience. The event combines three motorcycle racing
disciplines—motocross, road racing and flat track. The professional and amateur athletes compete on
fascinating, technically-advanced racing machines based on motocross motorcycles with slick, road racestyle tires, large front brakes and other features provide the capability to traverse asphalt streets and parking
lots as well as both dirt and steel ramp jumps built temporarily on the streets and on parking lots.
The promoter also organizes eight Supermoto track days per season which your brand can also benefit.
Page 4 – Reach Consumers Directly through Supermoto Downtown
Supermoto Downtown, hosted by City of West Branch, will be
Friday, July 24, 2015. The primary goal will be a safe event for
the community, spectators and athletes.
Main Street (Houghton Avenue) in West Branch will be closed
between First and Fifth Streets, offering your brand the
opportunity
to
have
displays
and
promotional
giveaways/drawings to directly engage with consumers.
Space will be available for sponsors in a large lot near Logger’s
Depot, a local bar/grille.
The promoter will begin setting up the course on Thursday, July
23, with Houghton Avenue closed at 2 pm on July 24. The event
will open to spectators at 4 p.m., practice will begin at 5 p.m.,
racing starts at 6 p.m., and conclude at 9:30 pm.
A VIP stand will offer premium viewing for primary sponsors
and local officials.
Spectators will have FREE, safe viewing around the course.
This affords spectators to have more disposable income to use at
sponsor displays and local businesses.
Page 5 – Reach Consumers Directly through Supermoto Downtown
This layout map is based upon the 2012 event. A similar layout will be designed for the 2015 event.
Page 6 – Reach Consumers Directly through Supermoto Downtown
Your sponsorship marketing program, in partnership with
Supermoto Downtown, will be designed to meet your brand
objectives and investment capacity. The following is a sample of
marketing tactics we offer:
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Event naming rights of Supermoto Downtown
Premium booth space to directly engage with consumers
Hospitality for your customers and employees with exclusive course walk
Exclusive pre- and post-event videos highlighting your brand/product
Special offers and giveaways at event, on event website and social media
Display race bike for your company events
Appearance by athletes at your company events
Brand presence on event course, including finish line, website and social media
Integration in team marketing and press materials
Brand announcements during event live broadcast
Page 7 – Reach Consumers Directly through Supermoto Downtown
Get further information, schedule a meeting or
arrange a Skype or FaceTime call:
Bryan Peckinpaugh
313.575.1245
[email protected]
Twitter:
MotoPR
LinkedIn: BryanPeckinpaugh