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GREECE
CITY BREAKS
Essence
Real Cities, Real Life, Real Time
Visitors Experience Emotional
Benefits
Attributes
Features
Sub-sectors
Regions
High-end baby-boomers
High-end “Limoing for your breakfast, overlooking the National Garden
baby-boomers at the Benaki museum’s terrace, just before a private viewing
Professionals of a contemporary photography exhibition.”
strolling through
the new Modern Art
museum; Women
browsing the designer
boutiques of stylish
Kolonaki; A couple relaxing
in a rooftop private pool,
overlooking the Acropolis;
A group of friends savoring new
age Greek cuisine in an upscale
restaurant; Women attending a
moonlight concert from atop
Lycabettus Hill, catching a glimpse of
the illuminated Parthenon;
A couple enjoying a candlelit dinner while
yachting in Thermaikos gulf, admiring the
illuminated old city; Men enjoying an
afternoon promenade on the Vouliagmeni
waterfront
“Rising above the Athenian skyline for relaxation at a luxury
hotel rooftop private pool, overlooking the Acropolis.”
“Spotting the next up-and-coming hip artist in the ex-red light
district-turned Athens’s inner city artistic colony.”
“Exclusive jewellery-shopping in luxury brand-carrying
Voukourestiou Street.”
“Viewing falling stars in a Poseidon Temple background,
while having a private candlelit dinner, yachting in the serene
waters of Argosaronikos gulf.”
“Dining in one of the city’s rooftop restaurants under the
illuminated Parthenon.”
“Short evening private guided tour of the Acropolis, just
before following the cobblestone path down to the Roman,
millennia-old Herodes Atticus theatre to catch a ballet
performance.”
High-end baby-boomers
Belonging
Satisfaction
Accomplishment
Self-fulfillment
Safety
Cultural Edification; Escapism; Exploration; Intense Emotions; Fun; Indulgence; Discovery
Cosmopolitan: Multicultural; Creative: Artistic and Historical in tradition, Musical, Bohemian; Diverse, Full of contrasts;
Contemporary; Year-round; Ideal for Combining Work with Pleasure; Convenient location; Lively: Festive, Exciting, Vibrant;
Hospitable; Safe European Democracy; Prestigious, Exclusive and Bespoke; Ideal for good life
Athens: Athenian Riviera and sea beaches from Vouliagmeni to Lavrio; Proximity to islands and Nafplio for daytrips; Coastline tour by tram; Birdsong-filled pedestrian
walkway connecting the Athenian monuments; Acropolis light show; Pavement bars and cafes; Mountain parks (e.g. Parnitha); Olympic venues; Brand new transportation
system; Revived Gazi area; Thessaloniki: Byzantine gem; Thessaloniki Riviera; Proximity to Halkidiki; Jewish heritage; White tower; Traditional food markets; Coffee culture of
Aristotelous Square; Eptapyrgio prison; Ottoman monuments; Fusion of Mediterranean and Asia Minor culinary culture; Pleasant weather: Hot summers, warm springs and sun;
Hospitality: Friendly locals; Urban Culture: “Pockets of Athenian cool”: Glyfada, Kolonaki, Kifissia; Thessaloniki´s revived docklands, Milos area; Street scene culture; Trendy restaurants and bars; Alternative music scene; Wide range of modern, high-standard accommodation: New-generation 5* hotels: art hotels, exclusive boutique hotels, luxury hotels with
rooftop pools; Museums: Museum of Contemporary Art (2008); New Acropolis Museum; Real life and people in Greece: Midnight ´til morning fun; Greek urban pop nightlife; Shopping:
Shop-till-you-drop areas; High-end Greek craftsmanship/Greek brands such as Tsitouras, Lalaounis, Deux Hommes, Folli Follie and Korres; High Arts: Galleries; Exhibitions; Vibrant artists’
community; Cultural Events: Megaron-Athens Concert Hall; Arata Isozaki’s Thessaloniki Concert Hall; Rockwave Festival; International Film Festival; Athens festival; Art festivals, Concerts of all
musical styles; Jazz and rock clubs; Fashion Week Shows; Greek Gastronomy: Street food; Restaurants (including new age Greek gastronomy); Traditional coffee-making way; “Slow food” movement;
Differentiated city break ideas: Exclusive and bespoke luxury experiences; Sporting events: Tennis & golfing championships; Automotive races, eg. Rally Acropolis
Cultural; Leisure City Breaks
Athens; Thessaloniki