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GREECE
CITY BREAKS
Essence
Real Cities, Real Life, Real Time
Visitors Experience Emotional
Benefits
Attributes
Features
Sub-sectors
Regions
Cosmopolitan
Generation X
Young men
admiring
contemporary
artwork in
a gallery in Gazi;
A group of friends
bar-hopping in bohemian
Exarchia; A couple chatting
over coffee at a café in
Aristotelous square in
Thessaloniki with the cranes
from the revived docklands area
visible in the background; People of
diverse ages mingling over a midday
lunch party in the Kapani meatmarket;
Friends gazing up at the catwalks as
models strut by in a fashion show in the
Herodes Atticus Theater; A young couple
enjoying drinks in a beach bar on the
Athenian Riviera
Cosmopolitan Generation X
“Antique-hunting in the Avyssinias street bazaar.”
“Joining Thessaloniki’s fashionistas and celebrities
in the midday party scene of the city’s docklands.”
“Joining the locals on the wooden benches of the
Kapani meatmarket for lunch, amidst the lively
sounds of gypsy street musicians.”
“Having lunch with the city’s most chic people in
stylish Kolonaki, before you drop from the unique
shopping experience available there.”
“Catching one of the shows at Europe’s newest
international cultural events aggregator: the iconic
Megaron - Athens Concert Hall.”
“Walking along Thessaloniki’s old city’s Roman walls,
before attending an open-sky live music performance
in the Byzantine prison of Eptapyrgio.”
“Midnight-till-morning seaside partying at Athens’s
glamorous Glyfada clubs.”
Cosmopolitan
Generation X
Belonging
Satisfaction
Self-expression
Self-fulfillment
Cultural Edification; Escapism; Exploration; Intense Emotions; Fun; Indulgence; Discovery
Cosmopolitan: Multicultural; Creative: Artistic and Historical in tradition, Musical, Bohemian; Diverse, Full of contrasts;
Contemporary; Year-round; Ideal for Combining Work with Pleasure; Convenient location; Lively: Festive, Exciting, Vibrant;
Hospitable; Safe European Democracy; Prestigious, Exclusive and Bespoke; Ideal for good life
Athens: Athenian Riviera and sea beaches from Vouliagmeni to Lavrio; Proximity to islands and Nafplio for daytrips; Coastline tour by tram; Birdsong-filled pedestrian
walkway connecting the Athenian monuments; Acropolis light show; Pavement bars and cafes; Mountain parks (e.g. Parnitha); Olympic venues; Brand new transportation
system; Revived Gazi area; Thessaloniki: Byzantine gem; Thessaloniki Riviera; Proximity to Halkidiki; Jewish heritage; White tower; Traditional food markets; Coffee culture of
Aristotelous Square; Eptapyrgio prison; Ottoman monuments; Fusion of Mediterranean and Asia Minor culinary culture; Pleasant weather: Hot summers, warm springs and sun;
Hospitality: Friendly locals; Urban Culture: “Pockets of Athenian cool”: Glyfada, Kolonaki, Kifissia; Thessaloniki´s revived docklands, Milos area; Street scene culture; Trendy
restaurants and bars; Alternative music scene; Wide range of modern, high-standard accommodation: New-generation 5* hotels: art hotels, exclusive boutique hotels, luxury hotels
with rooftop pools; Museums: Museum of Contemporary Art (2008); New Acropolis Museum; Real life and people in Greece: Midnight ´til morning fun; Greek urban pop nightlife;
Shopping: Shop-till-you-drop areas; High-end Greek craftsmanship/Greek brands such as Tsitouras, Lalaounis, Deux Hommes, Folli Follie and Korres; High Arts: Galleries; Exhibitions;
Vibrant artists’ community; Cultural Events: Megaron-Athens Concert Hall; Arata Isozaki’s Thessaloniki Concert Hall; Rockwave Festival; International Film Festival; Athens festival; Art festivals,
Concerts of all musical styles; Jazz and rock clubs; Fashion Week Shows; Greek Gastronomy: Street food; Restaurants (including new age Greek gastronomy); Traditional coffee-making way;
“Slow food” movement; Differentiated city break ideas: Exclusive and bespoke luxury experiences; Sporting events: Tennis & golfing championships; Automotive races, eg. Rally Acropolis
Cultural; Leisure City Breaks
Athens; Thessaloniki