From Fleeting to Forever, Zoner Edition
Transcription
From Fleeting to Forever, Zoner Edition
Author Acknowledgments No book, even a modest e-book, comes together on its own. This book is no exception. The authors would like to thank the following people for their contributions: James Krayer, for his cover design and for his work on Your-DigitalLife.com (you can view Mr. Krayer’s other work and put him to work for you by visiting http://www.jameskrayer.com/); Mark Hawver for his editing and formatting assistance; Alene Scoblete for her eagle eye; and Dawn Scoblete and Kim McEnaney for their edits, advice and encouragement. This edition of From Fleeting to Forever was published by G-Scobe Media, LLC. in cooperation with Zoner Software, A.S. All rights reserved. Table of Contents • Introduction • Chapter One: Get Organized • Chapter Two: Prints and Photo Books • Chapter Three: Wall Art • Chapter Four: Your Photos On… Anything! • Chapter Five: Digital Sharing and Social Networking • Chapter Six : Your Videos • Chapter Seven: How to Protect Your Images • Conclusion: Your Digital Life Introduction This book is based on a simple idea: that the thousands of digital photos and videos you snap every year constitute your digital life. Like any life, those digital memories are worth celebrating, cherishing and saving for others. Among our phones, cameras and camcorders, we’re taking billions of photos a year. The website 1000memories.com estimated that “ every two minutes we snap as many photos as the whole of humanity did in the 1800s.” Facebook alone receives roughly 300 million photo uploads per day. That’s a lot. It’s like a blizzard of digital data and like any massive storm, we find it overwhelming to dig ourselves out. Ask yourself: do your photos usually sit for a while in a camera or phone? Once they’re on your computer, do you do much with them? If the answer is no, you’re not alone. Most of us struggle to even organize all the photos we’re taking, much less take advantage of all the great creative options for our images and videos. That’s a tragic irony, because while digital photography has made it easy to “ snap and forget” it has also unleashed a wide range of creative possibilities for our images—from wall art, to photo books, sculptures, multimedia videos and virtual collages—there’s never been a better time to be taking pictures. Our technology has also created some unique challenges: digital photos are easy to take, and easy to lose. Unlike printed photos, there’s no simple method to ensure your digital photos will be viewable by future generations. Image credit - HP So this book was born from a simple desire—to show you that there’s more to your digital memories than stuffing them onto your computer or leaving them to pile up on your phone. We (the authors) have spent the last decade immersed in digital photography and have witnessed first-hand the explosion of creative possibilities for photographs. We’ve also learned a thing or two about the challenges of preserving digital images so that they’ll last as long, if not longer, than film photos. Throughout this virtual volume, we will not only explain some best practices for handling your digital photos and videos but also, in some cases, recommend specific products and services. In all those cases, we have personally tested the service in question. We decided to offer specific recommendations in certain cases because those are more useful than general guidelines, although we offer plenty of those as well. However, whenever you get specific in book form, even e-book form, you run the risk that a product or service disappears during publication or critical elements, such as pricing, change. We have tried to insulate ourselves from this by steering clear of very specific pricing information, offering ranges instead, but we can’t promise that every price quoted or service mentioned in this book is still active while you’re reading it. The free market can be a cruel mistress, after all. This book is also the product of a website we created – your-digitallife.com – with the same mission, to educate people about enjoying and preserving their digital memories. The website is updated regularly and is a great resource for the latest news, information and videos. If you like what you read here, you should enjoy the website as well! Get Digital The subtitle of this book is “ Enjoying and Preserving Your Digital Photos and Videos.” We assume that you, like tens of millions of people, shoot your photos with a digital camera (or smartphone). Yet many of us have boxes and albums full of photo prints sitting in an attic or closet. In many cases, these could be some of your most prized photographic possessions—images of longlost loved ones or great family memories. Because those photos aren’t digital, you aren’t able to take advantage of the great services you’ll read about in the following chapters. So, before we embark on our digital adventure, we thought we’d help you take those older, printed memories along for the ride. You can scan these photos, creating digital files that you can then use to make products like photo books or share digitally via email or Facebook. There are two basic ways to go about this. Scan them yourself: For under $200 you can purchase a high quality photo scanner from companies such as Epson or HP. You could also spring for a “ multifunction” printer that includes a built-in scanner (this would be our choice, because it is more versatile). Depending on the model you select, you can fit between four to six standard photo prints per scan. That’s not a lot, particularly if you have a very large photo print collection. However, high-speed scanners that can run through dozens of images a minute cost over $1,000 and aren’t practical for home use, unless you’re running a photo-scanning business out of your garage. Scanning your own photo collection requires two things: time and patience. It’s not technically difficult. You simply slap a photo into the scanner, hit “ scan” and it will appear on your computer in a folder of your choosing. If you want to get creative, you can use software typically provided with the scanner to do some basic corrections to those images as well. More expensive scanners can repair images automatically as you scan them in, saving you the work. The plus side to the do-it-yourself model is that it’s a fairly low cost way to digitize your old photo prints. After the expense of the scanner, your only other outlay is time. However, you may need hours, or even days, to scan your way through a large photo collection. If you’re not very familiar with photo editing software, repairing old or damaged photos may not be an easy task. Let a professional do it: If spending hours on end feeding photos into a scanner isn’t your idea of a fun weekend, you can have someone else do it for you. Professional scanning services can accept boxes or even whole albums full of photos and scan them for you. You’ll get your photos back along with a CD or DVD of your digital files. Some services will even post the photos online, so you can easily email them or order merchandize, such as calendars or photo cards, using your older photos. Scanning services will tend to cost more than simply buying your own scanner and doing it yourself, but you’ll obviously save yourself the time and effort. Many scanning services offer professional retouching as well, so the images they’re digitizing appear better than the original. There are a number of professional scanning services you can choose from. All of them tackle a range of formats: your photo prints, negatives, slides, and videos on VHS, MiniDV, Hi8, etc. Here are three national offerings that we like: Scan Digital: Each photo you send to Scan Digital is hand-scanned, “ optimized” and reviewed by three technicians. You have a choice of receiving your digital files on CD, DVD, hard drive or even in an SD memory card preloaded onto a digital photo frame. Images can also be stored in an online archive. Pricing starts at $0.48 per image for loose photos or $0.68 for photos inside of album pages. ScanCafe: With a high quality scanning service, ScanCafe offers a lower cost ($0.29 per photo and $0.69 for 35mm negatives) than ScanDigital for a higher-resolution scan, but photo retouching/optimization isn’t included. They offer photo-retouching for $7 a photo, or more, depending on the damage. You can receive a free quote if you upload a sample of the damaged photo first. PeggyBank: Photo scans at PeggyBank cost $0.45 and each scan is uploaded to the company’s PeggyVault—an online storage service that can store your scanned images, or movies, for free. Any image scanned to the vault can be downloaded to your computer, for free, at anytime. You can also order a $20 DVD of your images or have files scanned to a USB flash drive. We think the flash drive is a great option because they will generally last far longer than DVDs, they’re not prone to scratching, are easier to store and far more likely to be accessible on future computers. (Many computers, such as Apple’s Mac line, no longer offer CD/DVD drives built-in). Chapter One: Get Organized Whether you take photographs on a digital camera or your smartphone (or both), it’s amazing how rapidly your photos add up. In the old days (we won’t exactly call them “ good”), it was costly to take photographs; you paid for film, you paid to have the film developed and you paid for prints. Today, thankfully, after you’ve bought the camera, the photos are free. So it’s no surprise we take a lot of them. In fact, we take an estimated 380 billion photos a year, according to a study from 1000memories.com. That’s a handful and for many of us, it can be overwhelming. It’s all too easy to let photos sit idly on a memory card, on our phones or in our computers when we get around to transferring them. Before you can take advantage of all the amazing options there are to do with your images, you need to know where those images are. You need to get organized. Now, we know what you’re thinking: “ Organized? That sounds painful — and dull.” To which we’d reply: so is brushing your teeth, but you still have to do it. The truth is, it’s fairly easy to organize your photos and once you get up and running, very easy to maintain. In fact, there are five simple steps to follow to help keep your photos and videos organized. 1. Make sure your camera’s date & time function is turned on and accurate. This is important, because many of the tools you’ll use to organize your digital photos and videos use the date/time information recorded by your camera. If it’s incorrect – if you’re snapping December photos with a camera set to June 10 – it can make images more difficult to find as you add hundreds upon thousands more to your collection. For all you smartphone shooters out there, good news: this is done for you automatically. 2. Get them off your camera’s memory card as soon as you can. Whether you shoot a birthday party or a lazy day around the house, try to get the photos off the card the same day, or at the longest, the same week as you took them. Letting files build up on your memory card will only complicate your efforts—it will create multiple folders on the card and make images harder to track. Plus, if the card gets lost or damaged, you’ll lose more photos. One solution that’s particularly helpful here is the Eye Fi wireless memory card. This digital camera memory card instantly turns your camera (or camcorder) into a wireless camera, allowing you to automatically upload photos and videos to your desktop and to over two dozen photo or video websites. Whenever your camera is turned on and in range of your wireless network, your photos and videos transfer automatically into folders arranged on your computer labeled with the date they were shot. You can configure the card to erase photos after they’ve been transferred too, so almost all the work is done for you. The one catch—if you have a lot of images or video, you’ll have to leave the camera turned on to ensure all the files transfer, and that could be a few minutes or more. Still, it automates the process of moving images off your card and onto the computer. Image credit - Eye-Fi If you’re an iPhone user, iCloud does much the same thing. Whenever you shoot a photo (but not a video), it will appear in your “ Photostream” which is accessible via a folder on your computer. The catch is that once you’ve reached 1,000 photos in the stream, it will begin to erase old ones to make way for new images. The solution: simply go into your Photostream folder on your computer and drag-and-drop those files into another folder. It’s a bit tedious, but it’s better than losing those images. Android users can take advantage of several apps, such as SugarSync, which automatically upload photos to your computer so you don’t have to do it manually. This app does more too — it syncs other documents and makes them accessible from a variety of devices. Another good choice for Android owners is Zoner Photo Studio for Android. The app will monitor your camera roll and automatically upload new images to Zonerama.com, a secure, online cloud service. Using Zoner Photo Studio desktop software, you can access all the photos you've uploaded to Zonerama for editing, sharing and more. However you choose to handle it, the key point is that you get in the habit of routinely transferring images off your memory card as soon as humanly possible. If you can automate that process, great. If not, carve out five minutes a week to sit down at the computer and transfer your photos. 3. Use software, don’t drag-and-drop. If you’re a PC user and don’t use the wireless/automated route described above, you may simply be opening your memory card using Windows and dragging (or copying) your photo files into your “ My Pictures” folder. Don’t. Using a software program to import and organize your photos (and videos) is not only easier, but it includes more sophisticated options for labeling and tagging your images, which will make them easier to find in the future. Using Zoner Photo Studio's "import" function not only lets you name folders but also assign author and copyright information to images, have them automatically rotated and more. The other virtue of using software is that it can help you organize an unruly collection of images. If you’re the kind of person that just lets your photos build up in a mish-mash of poorly labeled folders, software like Zoner Photo Studio can scour your computer and bring all those images into a single interface so you can view, move and rename those images. Using photo software can help you get organized and stay organized. 4. Tag and be specific. During the process of importing your images, you’ll have the opportunity to create a folder for those images to be stored in. Give that folder as specific a name as possible, including the event you photographed, the month and the year. If your software program supports tagging (and most, like Zoner, do), you should add tags to those images as well. Tagging is just another way to categorize your photos. So, for instance, popular tags will be general terms like “ people” “ pets” “ vacations” and so on. You can also create custom tags, so if you want to get more specific, say, by using a person’s name, you could. By tagging your photos, you make them easier to search; most programs will let you sort images by their tags. Rather than scroll endlessly through a collection of photos, you can simply type in a tag name and search a much smaller selection of images. And by the way, you don’t have to tag photos individually, they can be done in batches or even whole folders. Zoner Photo Studio will also provide you with photo labels, a series of color coded boxes you can assign to photos to help you find them later. You can also assign a rank to each image (on a scale of one through five) for additional sorting. You can also “ geo-tag” your images, which means you can input where you were when you took a particular photo or video. If you own a camera or video camera with GPS built in, geo-tagging is done for you. It’s also done for you on many smartphones, such as the iPhone, with GPS chips built in. Some Eye Fi cards can also add geographical coordinates to your images. If you geotag your photo, you’ll have a permanent record of where you were when you took a particular image. You’ll also be able to plot it out programs that support GPS data, such as Zoner Photo Studio or Google Earth. Image credit - Western Digital 5. Back them up. Once you’ve transferred and tagged your photos, you should back them up. Yes, this isn’t technically “ organizing” them, but it’s so important we thought we’d mention it now, just to prime the pump. Keeping your photos organized is the critical first step to preserving your digital photos so your great, great grandkids can enjoy them. But it’s not enough. You can’t just store your photos on your computer’s hard drive and assume they’ll be safe. That hard drive will fail and when it does, it may wipe out years of precious digital memories. We’ll dive into protecting your images in chapter seven. Just bear in mind, it’s important. After your photos are transferred, organized and backed up, it’s time to enjoy them. Bonus step: seek professional help. If the above five steps sound too daunting, or if you just have too little time on your hands to wrestle with a disorganized photo collection (either your own or perhaps one you’ve inherited), you can actually pay someone do to it for you. A “ personal photo organizer” can come to your home, organize your prints and digital photos and get you ready to move on to actually doing creative and enjoyable things with your digital memories. They can teach you first-hand how to use photo software as well as tackle image archiving, photo book making and more. You can find a local organizer by visiting http://www.appo.org. Chapter Two: Prints and Photo Books For some of us, photography has never involved films or prints — it’s always been pixels and screens. Others remember well when a photo was something tangible — something to be held, hung and savored in the physical world. While prints don’t occupy the same pride of place in the photographic universe that they once did, they’re still a critical piece of your digital life. Why? Well, we can think of four reasons: 1. Prints never crash. Unlike your hard drive, those prints won’t be suddenly erased without warning. And while a hard drive crash is inevitable, it usually takes an act of nature to permanently destroy a person’s photo prints. 2. Prints are never obsolete. Every last device that’s storing your digital photo files today will be laughably obsolete in 50 years. The image files of today— the JPEGs, TIFs, and the like—will surely be unreadable by the devices of the future. Not a print. As long as your eyes work, you’ll be able to relive that photographic memory, even in your flying car (suffice it to say, if you’re operating a flying car, your eyes had better work). 3. Prints are long lasting. In addition to being forever readable, prints can actually last for generations. Some home printer, ink and paper combinations can create a print that, when properly stored, can last 200 years. If you want to pass on photos to your great grandkid’s great grandkid, only a print will do. 4. People like prints. Many people, not just older generations, like to hold and handle a photo print, or would prefer to see them physically, in an album, instead of on a lifeless computer monitor. We both have young children and have seen much more enthusiasm when pictures are presented to them as tangible objects rather than as images scrolling past on a computer screen or tablet. Prints: Many Different Kinds Of course, to print out every last image you snap with your camera or phone is unreasonable as well as expensive and time consuming. Instead, we practice selective printing — identifying images that we must have for generations and printing those — either at home or through a retail service. For those of you that have neither the time nor the inclination to print your selected favorite images at home, there are myriad options for turning your pixels into paper as the venerable 4-x-6-inch print (along with other popular sizes) lives on. For online shoppers, the options are vast and easy to navigate as all the national retail chains (Target, CVS, etc.) have photo sections on their websites, offering various size print options at prices ranging from six cents per print on up. Home delivery often comes at no additional charge and same day, in-store pick-up at the particular chain’s location nearest to your home is usually an option through a “ store locator” page on each site. If actually visiting retail locations is more a part of your daily routine, the self-serve photo kiosk functions much like a “ photo ATM”, dispensing images instead of cash. These easy-to-use machines accept all manner of digital media including all the major camera media card formats as well as flash drives. Simply plugging your media of choice into the appropriate slot on the kiosk begins the process and you’re in control from that point regarding what images you select for printing and at what sizes. Photo book creation is also a big part of the kiosk service mix as well. One interesting trend we’re seeing is the ability to send images from your phone to a retail location for print pick-up. CVS is one chain that has taken the lead with this option (it’s a free app for Apple and Android smartphones) but we’re certain the other major chains will soon follow suit here. Image credit - Kodak We’re also big fans of photo books Photo books are basically the traditional photo album, only higher quality and considerably more attractive. Photos are printed directly to the paper and the book is bound like a traditional hardcover or paperback. The paper stock can vary, but photo books — like photo prints — will last for years. Prices range from under $10 for a soft-bound book on inexpensive paper to $100 plus for a hard-bound volume on high quality paper stock. Online photo services such as MailPix, Shutterfly and Snapfish have easy to use tools for uploading images and laying out a photo book. The process can be as simple or as complicated as you choose; if you want to add captions, edit images and take a hands-on approach, you can. Otherwise, you can trust algorithms and simply upload a batch of your photos and let a photo book service place the images for you. In addition to making a great gift, photo books are a nice way to print and preserve your photos without creating individual prints. We know people who make a photo book a month of that month’s favorite photos. If that’s too expensive or creates too much clutter for your tastes, one photo book a year with all the images you couldn’t live without is a great way to preserve your memories. Here are some print and photo book services we like. This Is a Frame Up: How many times have you sent someone a print only to have him stick it in a drawer or on the fridge because he/she never got around to buying a frame for it? Now, thanks to “ This is A Frame Up” your photos can be mailed in a “ pop-up” frame that fits in a flat envelope. When the recipient opens the envelope, the frame pops open and is ready for display. You can choose from a number of frame themes including baby, wedding, graduation, theme park, cruise ship, holiday, sports and various others. The “ This Is A Frame Up” package includes a mailing envelope and optional greeting card and is available for 3 x 5, 4 x 6, 5 x 7, 6 x 8 and 8 x 10-inch photos. Pinhole Press Storybook: Like any product, there are inexpensive photo books and high-end photo books. The Storybook is the latter, a classy, contemporary take on a photo book (it’s the photo book of choice for Martha Stewart). What sets the books apart is the paper stock (for the technically inclined, it’s 100-percent recycled Mohawk Options Smooth i-Tone Panoramic paper). The books can lay completely flat too; the pages won’t curl up or turn over on you. You upload your photos to the Pinhole Press site and you can personalize each page with text and layout templates. Of course, it all comes with a price. A 20-page book will cost around $45. MyPhotoCreations: Attend a wedding and chances are you’ll have a sea of flashes going off through the ceremony and reception. These, mostly amateur, shutterbugs are compiling an alternate history of your event that professional photographers can’t always recreate. Rather than let these images sit in the inbox, a service called MyPhotoCreations can help you transform those pictures into a professional wedding album. MyPhotoCreations will mail you a storage box and some design software that lets you lay out and create your album using photos on your computer. When you’re happy with your album, upload those files back to MyPhotoCreations, wait a few days, and you’ll get a professional, high quality wedding album returned to you in the mail. All the photos you send to MyPhotoCreations are color corrected, and you’ll have the option to share the album online (free of charge). There are three kits to choose from, with prices starting at around $260. Krome Photo Books: While photo books are a great product, the process of making them can be a bit demanding, if not intimidating, at least for some of us. Krome Photo Books nicely streamlines the process by removing most of the customization features found on other photo book making sites (i.e. the adding of captions, choosing layouts or cropping and editing photos to properly place them within the dimensions of a photo book page). You simply upload your photos and wait for Krome Books to send you a digital preview of a finished book. In other words, you won’t be cropping, resizing, adding captions, etc. You’ll leave that up to Krome’s professional design team. Of course, you’ll get to give the final thumbs up on the finished product so you won’t be in for any nasty surprises when the process is done. The Krome Photo Book starts at $46, considerably more expensive than some other solutions but then again, you’re paying for someone else to do the work for you. Blurb: Blurb is one of the premier self-publishing websites and while it offers traditional photo books, we particularly like its Facebook offering, dubbed Book Flow. It is a Facebook app that can turn images you’ve stored on a Facebook account into a photo book, automatically. The “ flow” doesn’t just sweep up your photos—comments and captions associated with those images are also incorporated into the pages around each image. Photos are automatically enhanced so that they look better on the printed page. If you want to get more hands-on, you can customize the book yourself. The finished product can be produced for as little as $11 for a 7 x 7-inch square format book. Image credit - Blurb Print Your Own Coloring Book There is more to a photo print than simply reproducing your image. Thanks to photo software, you can print images creatively by adding filters and borders. One project we’re big fans of is turning photos into coloring book pages to entertain the kids. Kids love coloring books (as the pile of half-used ones under our feet attest) and they love looking at photos of themselves or friends and family. You can combine these two passions quite simply. Here’s how: Zoner It: You can create your pages using photo editing software like Zoner Photo Studio. When you've found the image you'd like to use, simply open it in the editor and select "pencil sketch" from the "effects" dropdown menu. Your photo is instantly rendered into a pencil-style drawing. Using the "thickness" slider you can adjust how dark you'd like the outlines to appear. There's no hard-and-fast rule for how thick the lines need to be, so experiment until you find the thickness that works best for your photo (Photo Studio lets you adjust thickness on scale from 0-100 so you have a lot control over the final image). When you’re ready to print, be sure that you use plain paper, not a glossy photo paper, and give the print at least five minutes to dry completely before handing it over to eager children. Image credit - Zoner There’s another very simple and kid friendly way to do it via Crayola’s Lights, Camera, Color web application. The site allows you to upload an image and convert it into a sketch. You can save that sketch to your computer to print it out. The catch: to print, you’ll need to enter in a code from Crayola (it’s on select boxes of their crayons). Another alternative, if you’re artistically inclined, is to draw your own design and scan it into your computer. Better still—have your kids draw their own sketches, scan those in, and print out as many copies as you like. Chapter Three: Wall Art Of all the cool things there are to do with your digital images, turning them into wall art is probably our favorite. Ancient alchemists were prized for their ability to turn ordinary metals into gold. Today, there are a number of digital alchemists who promise to turn your digital photos not into gold, per-se, but into a range of exotic materials like aluminum, bamboo, glass or acrylic. In short, they promise to turn your photos into eye-popping pieces of wall art. And unlike the alchemists of old, these in the digital age aren’t frauds or wizards. What is Personal Wall Art? There’s no hard-and-fast definition for what constitutes a piece of photographic wall art. For our purposes, we’re talking about services that will print your photos onto a unique material, such as canvas, glass, mirrors, acrylic, aluminum, or bamboo. In general, these prints are large in size (upwards of 20inches wide or larger) and ideally are hung on the mantle or prominently displayed on a wall. These can be ordered online, using photos you’ve snapped on your own. Portrait studios, wedding and other professional photographers are also offering the option to have their images (of you) turned into wall art. Why Would You Want That? Well, for one, it looks unique. Slapping a photo into a frame and a frame onto a wall is a well-honored tradition—and we have nothing against it—but sometimes it’s nice to do things differently. Whether you’re passionate about your photography or passionate about a particular picture (say of your family at their happiest), turning your photo into a piece of wall art delivers dramatic pop to any room. Depending on the material you choose, you can achieve a range of styles to suit your temperament; from a refined print on canvas to a sparkling, ultra-modern print on metal. What Do You Need to Make Photo Wall Art? Two things. First, you’ll need a high-resolution digital photo, the higher resolution (i.e. the larger the file size) the better. The services that produce wall art can tell you if your photo file is large enough to make a good print, so don’t worry if you’re not sure about the resolution of your photograph. Generally, though, you should try to avoid using photos snapped with a smartphone, especially if you’re looking to enlarge the photo above 12 inches as the quality of those camera phone photos will degrade sharply as you enlarge them. Second, you’ll need a spot to hang it. Sounds obvious, but you’ll need to put a bit of thought into this as you don’t want to expose your piece of art to direct sunlight for prolonged periods of time, lest it fade. In general, wall art will resist fading longer than a plain old photo print, but given the investment it’s better to minimize the amount of sun-bathing it does. There is an exception to this, however, and that’s photos printed onto glass. In this case, you may want to have light pass through it to provide a kind of natural back-lighting effect. Photos on glass can be framed and hung on a wall of course, but smaller sized photos can be mounted in a stand on a counter or mantle to let the light pass through. These smaller glass prints are less expensive, so even if some fading does occur, it’s not a huge expense to replace them over time. While the sun does pose fading concerns (as it does for any photo print) many wall art materials are far more robust than photo paper. Metal prints tend to be scratch and water resistant, so they can be hung in places (like bathrooms) with high humidity or within reach of the pawing hands of young children. What Materials Can You Print To? Image credit - Canvas Press The short answer is almost anything you can imagine. Some of the more exotic surfaces include aluminum, glass, acrylic, and mirrors. You can also print to tapestries, Kirei boards, even wallpaper! One thing to keep in mind when evaluating your choices is the difference between printing and mounting. Some printers will produce a photo print on paper and then mount, or adhere, that print to a surface like bamboo. They may call it a “ bamboo print” but it’s really a photo print stuck on a bamboo surface. Mounted prints can look very attractive, but they look more like traditional photo prints and don’t have the unique characteristics of photos printed directly to a surface. What Does Photo Wall Art Cost? Cost typically rests on three factors—the kind of materials used; the size of your print; and framing options. Of course, it’s going to cost more to print a photo on an exotic material like aluminum than it is to print the same sized photo on paper. Framing is another consideration: some wall art products can be mounted directly to your wall, others, like glass-based products, may require a frame to be displayed securely. Frames can add $10 or more to the final cost. Many online wall art printers won’t list pricing, or make it a bit difficult to discover what the final price is without first uploading an image. (Don’t worry though, you will be able to determine the final price well before being locked into an order.) This is more common for those looking for exotic prints, which are often produced by professional labs or commercial printers who work mostly with other businesses, not consumers. Prices for canvas-based wall art are more readily available. If we take a 20 x 20-inch photo, you can expect to pay above $120 for an acrylic print, upwards of $70 for an aluminum print, roughly $90 for canvas, and closer to $200 for that photo on a mirror. Prices don’t include shipping or framing options, so they’re on the lower-end of the spectrum. What You Need to Look For When Ordering There are two important factors to research in advance of choosing a wall art provider. First, is there a warranty, or some form of guarantee, against either fading or damage? Photo wall art can be quite expensive and it’s nice to know your provider will stand behind the work. Second, will it arrive fully assembled and ready to hang, or will you have to do any additional work before you hang the piece? Most services will deliver wall prints that are ready to hang, but it’s best to ensure you know what the final product looks like so you’re not stuck trying to frame a huge piece of aluminum. Some Wall Art Options We Like Gallery Direct: Gallery Direct provides several custom printing options including prints on canvas, aluminum and acrylic, but they also offer something unique—mirror prints. These mirror photos aren’t the best choice for a portrait photo; they are too disorienting. However, they are a great option for artistic shots or landscapes, with or without people. Unframed mirror prints are available starting just under $200 for a 21 x 17-inch mirror up to an XL size (48 x 36-inch) for under $700. Small aluminum prints (18 x 14-inch) start at $128 and are available in three different framing styles (suspended, floated and tiered). Acrylic is the most expensive option of the bunch, as a small (18 x 14-inch) print starts at around $320. Aluminyze: This company will put your image on a lightweight but hard sheet of aluminum using a special technology that actually infuses the image right into the body of the aluminum. A translucent coating is also placed over the image, and you can order an easel stand built into the back of the sheet so you can display the finished piece anywhere. The aluminum is extremely durable and the outer coating protects the image from fading due to sunlight as well as any liquids that might accidentally hit the surface of the print. The print we ordered was delivered in three days, packed in a hard cardboard box, with the aluminized image wrapped in several layers of bubble wrap, so it was well protected. The subject in our print truly popped out of the background and the colors were vibrantly reproduced. An 8×10 can be had for around $25, although you can get prints in larger sizes too. ChromaLuxe: The ChromaLuxe Connections are a series of aluminum photo panels grouped together to create a unique finished image for the home or office wall. The panels are available in an array of sizes and can be arranged in a variety of configurations using multiple photos, or a single image that is divided across the group of panels to form a unified piece of wall art. ChromaLuxe offers a variety of panel sizes within their Connections gallery from 6 x 6-inch up to 24 x 26-inches. This one can get fairly expensive, as you’ll be combining several panels together to make one mural; so pricing will vary depending on the number of panels you go with as well as the sizes you choose, but the final product will be a conversation starter hanging on your living room wall. Image credit - FractureMe FractureMe Looking for prints on glass? FractureMe—though it sounds painful—offers a unique print-on-glass service that produces stunning results at very affordable prices. Your images are printed directly to glass and mounted on a sturdy foam backing so you can safely hang it on a wall. The FractureMe.com site also offers a variety of borders you can add to the image or you can simply request a borderless option. A variety of shapes such as landscape, square, and portrait are available in sizes from 5 x 7-inch, priced at $8 on up to an 11 x 14-inch that costs $25. Nations Photo Lab Gallery Blocks: Nations Photo Lab produces solid wood Gallery Blocks that can be arranged in various configurations with multiple images to create a three-dimensional piece of art. Using special wood and laminated photographic paper, each Gallery Block looks as though it is literally floating above your choice of backgrounds. A quick download of the site’s software allows you to upload your images and play around with a variety of possible layouts. Their preview feature of the finished product needs improvement as you aren’t afforded a great look at your finished “ block” but trust us, the final results are beautiful and easy to achieve. All About Canvas Image credit - HP If aluminum and other materials sound too exotic for your taste, canvas prints are a great way to channel some of your artistic aesthetic. In fact, canvas prints are probably the most popular wall art option going these days. Since antiquity, we’ve associated “ canvas” with “ art” and even if you don’t think your photographic skills merit such a weighty term, printing your photos on canvas lends a certain gravitas. Size and Price A canvas print can be ordered in sizes usually starting at 8 x 10-inches up to 40 x 60-inches. You can make a larger print by creating “ blocks”—i.e. a single photo divided into three or more distinct prints (you can produce this “ block” effect with smaller-sized prints as well). The size of your canvas print will be determined by your photo’s resolution. If you have a high-resolution digital camera (one that snaps about 7megapixels photos or higher), you should be able to order a larger canvas print in the 30 x 40-inch range. If you have an older digital camera with a lower resolution, or an older smartphone, you’ll be limited to smaller sizes. The size of your canvas print will determine its price, with larger prints naturally costing more. But there’s more to the price than print size, such as whether you order the print in “ rolled” or “ framed” format. Rolled vs. Framed or Stretched Image credit - www.favillephoto.com A “ rolled” canvas is a photo print that’s not stretched out over, or placed beneath, a frame. Instead, it’s simply rolled up like a scroll. It’s less expensive to order a rolled canvas print, since the printer won’t have to stretch and frame the canvas himself. But that means you’ll have to handle that job yourself. A “ stretched” canvas is a print that’s flattened out and anchored around a wooden frame. You can still frame a stretched canvas, as it is usually wrapped over a wooden frame, obscuring it from view. Where Can You Make a Canvas Print? Unlike prints on aluminum or other exotic materials, canvas prints are available at a much wider assortment of retail outlets, both physical and online. This can range from mass market chains like Walmart to specialty printers like Canvas Pop, Jondo, and Best Canvas. Specialty services are a bit pricier but offer a much wider selection and greater options when it comes to framing and presentation. Specialty canvas printers can also do things such as photo retouching or creative editing that mass merchants can’t, or won’t, do. These edits and retouches will give your canvas a unique look or fix small imperfections in your photo before it gets blown up to wall art dimensions. Can You Make Your Own Canvas Print? Image credit - Kodak Printing on something like glass is daunting and no home printer can handle it, but canvas is simply another form of paper and some home inkjet printers can print to canvas paper stocks. Canvas paper is sold in both sheet and roll forms, but you can’t just drop some canvas sheets into any inkjet printer and expect good results. Canvas paper is thicker than your average photo paper and could get stuck in your home printer. Most printers will indicate in their specifications what paper thickness they can handle, and all papers will tell you how thick they are. The easiest way to ensure you don’t cram the wrong sized canvas paper into your printer is to consult the manufacturer’s website for that specific model. There will usually be a list of possible papers it accepts on the site. If you see a canvas option among them, buy that particular paper since it’s guaranteed to work with your specific printer model. Companies such as Epson and specialty brands such as BF Inkjet and Hahnemuhle, offer canvas papers for just such at-home printers. After you’ve printed your photo onto canvas paper, you can stretch it out yourself or bring it to a framer for the assist. Obviously when you make your own canvas print on an inkjet photo printer, you’re going to be limited in size. How Long Will a Canvas Print Last? If you’re spending $100 or more on an over-the-mantel piece of photo art, you should rightly expect it to last for decades. Unfortunately, there’s no easy way to tell upfront how long the print will last. Every print process is different as different services use different printers, ink and paper, and every home environment is different. If you’re hanging your print in direct sunlight, it’s going to fade faster than a print hanging in a shadier location. That said, there are some things to look for to ensure a longer-lasting print. First, make sure it’s coated or laminated. An uncoated print will fade faster. Second, particularly if you’re doing it yourself, check to see if Wilhelm Research has produced any studies on the paper you’re using. Wilhelm Research, one of the foremost authorities on print longevity, does extensive testing on a number of printers, papers and ink, including many canvas papers. If you see your paper, ink and printer combo listed, you can see how well it will hold up over the long term. Any Downsides to Canvas Prints? You may think that because it’s a digital print process, your canvas photo print will be reproduced perfectly but printing photos on canvas is often a bit of an art in itself. Colors may not reproduce perfectly, although this holds true for printing onto any style of paper. Given the expense, especially for larger print sizes, be sure to check for return and warranty policies before you order. Image credit - Snap Art Some Canvas Services We Like Jondo: If you want to give your photos that high-touch artistic look we think the canvas prints offered up by Jondo are the best we’ve seen. You have two primary finishing options. The canvas can simply be stretched and framed to your specifications, or it can be Gallery Wrapped, stretching the canvas over a wooden frame so that the edges of the material are drawn around it. Prices start at roughly $36 for a 12 x 16-inch print and you can order up to a 30 x 40-inch print. MailPix: In addition to a very large selection of canvas prints, MailPix offers very attractive pricing on their canvas products. You'll find options to produce square prints (a great option for Instagrammers) in addition to panoramic and standard photo dimensions. HP Faux Canvas: While canvas prints are gorgeous conversation pieces, they can get pricey. If you like the look but don’t want to shell out for the real thing, HP offers a “ Faux Canvas” that mimics the look and feel of canvas without the cost and the weight of a true canvas. We tested this service (at a Walmart) and were pleasantly surprised by the quality. It’s not a true canvas, but we paid $20 for an 11 x 14-inch print that looks quite like the real thing. The ordering process is easy—we purchased ours at a kiosk but it can also be ordered online. Larger sizes, such as 12 x 12-inch or 16 x 20-inch are available for under $30. Cheap Oil Painting: A number of software filters on our phones or computers promise to transform your regular digital photos into oil paintings, but those images remain virtual creations. You could print them at home, but it’s tougher to replicate that true oil painting look on your home printer, even using canvas paper. The service CheapOilPainting promises to make that transformation real. You simply submit a photo and the service will hand-paint that image using oil paints onto a canvas. There are several online services that can give your photos the look of a hand-crafted oil painting but, unlike CheapOilPainting, they achieve the look using software, CheapOilPainting takes retro to a whole new level. Sizes on CheapOilPainting range from 12 inches to 60-inches wide with prices starting at about $140 (remember, someone is creating this by hand). These paintings can be delivered unframed, in a rolled tube, stretched in a wooden frame (for an extra $30) or delivered as an edgeless gallery wrap for an extra $50. There is also a selection of high-end frames from which you can choose. Paint-a-Pic: If you like the idea of a hand-printed reproduction of your photo, but don’t necessarily want someone else’s hand doing the painting, a service called Paint-a-Pic transforms your photos into a large (12 x 16-inch), blank, paint-by-numbers canvas. You, then, get to paint it in yourself with a set of paints (up to 24 colors, based on your photo) that the company delivers with your blank canvas. You’ll also get two brushes and an enlarged 24 x 32-inch print of the unpainted canvas for reference. Then, it’s up to you and your painting skills (or, rather, your number- reading skills). The service costs $40 per photo. Personally, while we wouldn’t necessarily recommend this for creating a mantle-worthy canvas (unless your artistic skills are exceptional), we did find it to be a great activity for children’s photos. CanvasPop: It’s safe to say that Instagram has taken the photo world by storm. This app, with its vintage filters, makes it easy to snap and share images but they’ve mostly been confined to the virtual world. CanvasPop, a fine art printer, can transform your Instagram pics into a canvas print. You can create a 12 x 12-inch Instagram canvas for about $40 or a 20 x 20-inch for around $60. You can go larger if you want, but then you’d need to step outside the customary Instagram ordering process and upload an original file from your iPhone to CanvasPop. There is a 100% money back guarantee so that should provide some reassurance. Incidentally, CanvasPop can produce traditional—and great looking— photo canvas prints as well. Chapter Four: Your Photos On… Anything! Science is a wonderful thing; it has allowed us to unlock miracle drugs, create industries and, best of all, figure out ways to put photographs on just about anything. The range of products capable of displaying your images has grown exponentially, while the cost of doing so has dropped. The bottom line —you can personalize a greater range of objects, from household items like mugs and notepads to more luxurious goods like purses and upholstery. Rather than scroll through images on a computer or smartphone display, you can bring them into your everyday life by slapping them onto everyday items. The list includes: Personalized photo notebooks: Whether it’s for back-to-school or just to spruce up the daily to-do list, personalized photo notebooks are an inexpensive way to bring a cherished image from the virtual to the real world. Services like Snapily not only imprint photos onto notebooks but can render them in 3D, so the image “ pops” as the book cover is tilted. The notebook can be further personalized with text and background designs. Prices start at around $10 for a 5.5 x 8.5-inch notebook with 75 sheets of lined paper. Image credit - Horizon Worldwide Photo Bags, Purses and Totes: E-book readers and tablets haven’t (yet) made the good ol’ fashion book bag obsolete. You can create a photo back pack that will display a large image on the back of the bag (but please, for wedgie-free schooling, no baby pics allowed). For adults, photo tote bags, purses and messenger bags are also available from companies like SnapTote. These items aren’t cheap, most bags start close to $100, but they are sturdy and guaranteed to turn heads. Braggables also offers several unique photo-themed accessories although, unlike SnapTote, the images aren’t infused into the fabric of the bag but are showcased through transparent, stitched-in photo frames (dubbed “ photo windows”). The nice thing about the photo window approach is that it allows you to inexpensively swap out photos as you tire of them (or if you want to go seasonal). Prices range from just under $30 to around $70, depending on size and style. Photos can also be applied to gift bags. The aptly named service Picture Gift Bags can deliver a personalized bag for any occasion (although it will crimp the style of those of us who “ re-gift” the bland, standard gift bags—you know who you are). The Picture Gift Bags program features hundreds of templates with over 5,000 possible design combinations and an infinite number of possibilities when you create your own product from your personal photo collection. The bags are available in four sizes consisting of small, medium, large and wine, which are sure to accommodate just about all of your gifting needs. Prices are in the $6 per-bag range. Photo Pencil Holder: Sure, many of us spend our days hammering away at a keyboard (or texting) and not scribbling away with a pencil, but pens and pencils still need a place to call home. Photo pencil holders are great for office dwellers. These products usually integrate a small photo frame into a wooden pen holder, so photos can be easily swapped as needed. We like the offering from RitzPix which features an elegant wood design which can display a 4.25 x 4.25-inch photo. It costs roughly $30. You could also just make a photo mug explicitly for this purpose as they’re cheaper, usually around $10-$15. Image credit - Ritz Photo Mouse Pad: Another staple of our modern, computer-centric life— the mouse pad—can also be personalized. Starting at $8 from Walmart, you can create your own photo mouse pad with just a few mouse clicks (oh, the irony). Also check out ArtsCow for some different shapes including circular and heartshaped pads. Both services print your image directly onto the fabric itself, so the reproduction won’t be as sharp as a traditional photo print. If you don’t want a photo imprinted permanently into the pad, you can purchase mouse pads with vinyl pockets that can display photo prints. The benefit here is both a sharper quality image and the ability to change out images as newer ones strike your fancy. Plus, the vinyl pocket protects photos from the inevitable wear and fading that occurs on pads that have the images printed directly on the fabric. Photo Sculptures: While we’re used to thinking of printing as a two dimensional process, it’s actually possible to print 3D objects. Sculpteo, a French-based service, can turn your photo into a three dimensional sculpture. You upload a couple of images (full frontal/profile), choose a specific figurine style, add a few accessories and submit your order. Shipping takes a little over a week and from what we’ve seen they do a terrific job with the likenesses. Prices start at around $75 and figurine sizes range from around three to 10 inches. While you won’t be memorializing yourself in Roman Empireesque vanity statuary, you will be an action figure (or Barbie doll). Lenticular Prints: If photo sculptures sound a bit too grandiose for your taste, you can always create lenticular images. These are photos that appear to move as your perspective changes. You see this technique frequently in posters and “ tilt cards” that kids collect. Tracer Imaging can take three separate photos and merge them into a single lenticular image. This is ideal for any sequence of photos (think: children running during a game, swinging a bat or swinging on a swing). Prints are available in two sizes: 3.5 x 5-inch, and 5 x 7-inch sizes priced at around $5 to$7 per print. The company recently sold this technology to Target and the service to create these unique prints is now available at http://targetphoto.tracerpix.com. If you don’t have three photos that would work in a nice sequence, the service can also transform 45 frames of video into a print or they can take a single photo and create a “ zoom effect” in which a portion of the image is magnified as you tilt the photo. Photo Rugs: No one wants to be walked on… but if you do, your photos can also be printed on a rug. Not the wall-to-wall kind, mind you, but a service called Vision Bedding has a selection of personalized rugs starting at 20 x 30 inches for $49 up to a 48 x 72-inch rug for $159. Vision Bedding can also slap a photo onto bedding, pillows, tapestries and animal bedding as well. They’re machine washable too, so your images should stay pristine through the wear and tear of normal use. This may not be the ideal showcase for photos of people (kind of odd to sleep with your face on a photo pillow featuring another person’s face—or maybe not, if it’s of someone with whom you want to snuggle) but it’s great for nature and art photographs. Photo Luggage Tags: Anyone who travels is familiar with the post-flight ritual of searching desperately for your bags among a sea of similar-looking luggage rolling around the conveyor belt. You could, of course, tie some gaudy ribbon around your luggage, but why not mark it with a better identifier; photo luggage tags? Photo luggage tags usually cost around $7 each and are printed and encased in a durable plastic shell with a hole for hooking the tag to your luggage. Snappy Photo Gifts offers a variety of photo luggage tags starting at under $8. Also check out the aptly-named Your Bag Tag for a selection of custom and photo luggage tags. Chapter Five: Digital Sharing and Social Networking While turning pixels into physical objects is a great way to cherish your photos, millions of images never materialize into the real world. Instead, they’re passed around via email, posted to Facebook walls, viewed in Instagram streams or scrolled through on tablets, digital frames and smartphones. Digital photos and videos are pouring in on us from all directions, but fortunately, there have never been more products and services to help us manage this digital flood. Social Networks Chances are you’ve heard of Facebook. Chances are, you’re on Facebook. Perhaps you’re even secretly addicted to Facebook. Whatever the extent of your relationship with the world’s largest social network, there’s no question that Facebook’s rise to global prominence is due in no small part to the ease with which it helps us share our digital photos and videos. Facebook is now home to the largest photo collection on Earth and the number of images uploaded to the company’s servers grows exponentially every day. Of course, Facebook isn’t the only game in town. There’s Google+, Twitter, Tumblr, and Pinterest; even MySpace is making a comeback of sorts. While social networks are a great way of sharing photos, there are some important aspects to them that many people may not realize. Social networks aren’t a place to store your photos for the long term: Facebook, Instagram, and Twitter are communications platforms, not online storage services. They are not in the business of keeping your photos for you. Nor, frankly, should you trust them. Why is that? Social networks own your photos: Oh, you thought those were your family photos? Not if they’re on Facebook. Once you have an account with the service, you grant ownership rights or a license to use those images (such as in ads) to Facebook. You still retain a copyright on the image and if you delete your account, Facebook won’t claim a right to them, but while they’re on the company’s servers they’re not fully yours. Other social networks make similar claims on your images. In practical terms, this lack of ownership is likely not going to materially harm you or even inconvenience you, but if you’re the type of person that cares about such matters, it’s good to know. Do More With Your Facebook Photos There’s more to do with Facebook photos than just viewing and tagging them. Just as there’s a universe of apps on smartphones for your images, Facebook hosts its own selection of photo apps that will help you preserve some of your more treasured Facebook images in physical form or do interesting things with them while they’re virtual. We’ve reviewed a number of them and think these are worth your time: LifeBlinx: LifeBlinx promises to transform your Facebook photo collection into a good old fashioned scrapbook. The app connects to your Facebook accounts and pulls your photos into a scrapbook template. You can choose which photos, comments and statuses go into the final book and the app will arrange those items in chronological order in the book. You’ll get a preview PDF to review before you buy. DHL’s “ Social Memories”: Another quick way to transform your Facebook images into tangible, long-lasting photo books is with DHL’s Social Memories Facebook app. The “ Social Memories” application studies your Facebook data—your statuses, photos, most active friends, most commonly used words—and creates a book full of those photos and of infographics highlighting your online activity. The book is 28 pages and bound with a hard cover. You can customize the colors, choose a time frame to be covered as well as choose which photos can be included (or excluded). For the app to work, you’ll need to have uploaded a minimum of ten photos to Facebook and have been somewhat active as far as status updates and commenting activity goes. Due to privacy concerns, you can only order a Social Memories book from your own profile. You can, however, give a voucher as a gift so the recipient can make his or her own. Image credit - DHL Fotobabble: A picture, as the old saying goes, is worth a thousand words. Fotobabble makes this literally true: its technology lets you put audio captions on photos you upload to Facebook. You can also make an entire talking-photo slideshow if you wish. The app is available free for use with Facebook. There’s also a free app for iPhones. Print Facebook Photos from Retailers: Many of your favorite local retailers (CVS, Walmart, Walgreens, Target etc.) offer Facebook apps that allow you to order prints from your Facebook images and pick them up in store— sometimes in as little as an hour. How to Keep Your Photos Private in a Digital Age While Facebook has liberated the exhibitionists among us, it has also generated a good deal of discomfort for those want to participate in growing online communities but who worry about their privacy. There’s a basic truth that governs any free online service—Facebook, Twitter, Google, and the like: if something costs money, it’s the product. If something is free, you’re the product. Facebook and other social networks exist for one purpose only—to gather as much information about you as they can and sell that information to the highest bidder. They have a very explicit incentive to strip you (with your consent, of course) of your privacy. The photos you’re dumping into Facebook are one way they learn about you. What many people don’t always recognize is that photos say a lot more about you than what’s in their visible contents. Buried in the data of those photos you’re posting online is something called “ metadata.” This metadata provides information like the type of camera you used, the time you took your photo and other camera settings. If you use a smartphone or a camera with a built-in GPS, chances are this metadata contains the location where the photo was taken, too. Taken together, this metadata presents a hidden but important record of your location and activities. For most (usually all) of your online audience, this information is either irrelevant or benign. But if you have concerns about predators, stalkers or assorted creeps, this information is exploitable. However, while there are legitimate concerns about posting your images online, we don’t want to sound overly alarmist here. The chances that any single image you post online will be stolen or used in a manner you don’t approve of are vanishingly small, but it has happened. Nonetheless, here are some suggestions to help ensure your digital privacy. 1. Don’t put them online: We know, we know—what kind of advice is that? But the truth is, once you’ve uploaded your images to a third party’s servers, no matter how reputable, they’re at risk. If you’re very concerned about your privacy, then emailing images directly to those whom you wish to view your photos is ultimately the best way to share them. Any image uploaded to the Internet is fundamentally out of your control, forever. Use proper discretion before uploading. 2. When you do put them online, read the fine print: Chances are, you’re not going to heed point one (and that’s fine, we’re not offended). But when you do select a website to upload photos to, be sure to read the fine print (okay, you’re probably going to ignore this too, but hear us out). Yes, it’s tedious, awful lawyer-speak, but it contains important information about how your photos are treated and what rights you have should you feel your privacy has been violated. It will also indicate—often, again, in lawyer-ese—whether a particular service claims ownership of your images for use in arenas such as advertising. Odds are slim that you’d ever appear in an ad, but if you’re adamant about not being used to hawk something, read the fine print. If you can’t bear to read the terms yourself, our website Your-DigitalLife.com, collects terms of services from photo-centric websites and distills the critical facts for you. 3. Disable Geo-Tags: Geo-tags are pieces of information inside your photograph that tell people where you were when you snapped the picture. Combined with time and date stamps, geo-tags can help snoopers discover where you live and your daily patterns. If you shoot a lot of photos with a smartphone, like the iPhone or an Android phone, geotags are automatically added to your images. Eye Fi memory cards can also add geographical coordinates to images and some cameras offer built-in GPS chips for geo-tagging purposes. In all three cases, you’ll have the option to disable geo-tagging if privacy is a concern. Image credit - Apple While you probably don’t want to disable geo-tags for your big European vacation, it’s a good idea to disable them if you’re shooting around the house or in your neighborhood. Alternatively, you can strip the location data from your photos before posting them online. An app called deGeo does just that. 4. Strip the metadata from your photo before you post it online: A more comprehensive solution than just purging GPS data from your images is removing all the metadata from your images before uploading them. Free software such as JNG will do this for you, ensuring that the photos you upload to Facebook and other social networking sites will have no identifying markers hidden in them (besides, of course, your beautiful face). 5. Remember your audience: Depending on your photo-sharing site of choice, you may be posting images for public consumption or on invite-only galleries. If you’re sending them to Facebook, your friends will see them and if your privacy settings aren’t set to maximize your privacy, there’s a chance others can see those images as well. So, common sense rules—if there are people out there that hold a grudge or are of questionable ethics (none of your friends, of course) keep galleries private and keep the photos off Facebook. The social network Google+, while not as popular as Facebook, does a much better job of distinguishing among various groups of people in a given social network. It allows you to group people into “ circles” (friends, family, coworkers, or acquaintances). As you add photos to Google+, you can designate which circle gets to see the photos. (Google is not necessarily more ethical with its own terms of service however.) Digital Frames Digital frames have lost a bit of their wow factor now that tablets like the iPad have become so popular. But a digital frame still has something to recommend itself and millions fly off store shelves around the holidays. Image credit - Sony There are a few good reasons to consider a digital frame. First, it can store thousands of photos. What’s more, frames that connect to the Internet can display photo streams from sites like National Geographic or Facebook, so you can spruce up your living room with more than the family photo album (not that the fam is not worth looking at, of course). Unlike a tablet, it won’t get fingerprints on it and can serve as long-term decor in a room. In fact, while tablets are certainly catchy, there are plenty of digital frames with very elegant or modern designs that work well to accent a room. If you’re looking for a frame, here are some things to keep in mind: Size Matters: Despite what we might tell ourselves, size does, indeed, matter—at least when it comes to digital frames. There’s no point in buying a frame only to have to stand up close to it to view the images. Frames that are 10 inches or bigger are large enough to see across an average room without any trouble. You can get away with a smaller, 8-inch frame in a bedroom or tighter quarters, but 10 inches or larger is preferred. Resolution: The resolution of a frame refers to how many pixels it will display. The more pixels, the higher the image quality. When looking at frame resolution, it’s important to keep in mind that frame resolutions are impacted by the overall size of the screen. So if you have a 10-inch screen that offers a resolution of 800 x 600 and an 8-inch screen with the same resolution, photos on the 8-inch screen will be slightly sharper, because you’ve packed more pixels into a tighter space. Avoid Widescreen (If You Can): Digital frames come in various screen sizes but only two basic aspect ratios: 16:9 (or “ widescreen”) and 4:3. When shopping for an HDTV, you want widescreen because it mimics the dimensions of a movie. But for digital frames, widescreen is not as good because your photos are shot in an aspect ratio that’s a lot closer to 4:3. So to fit a 4:3 photo into a 16:9 widescreen frame involves some tradeoffs. Usually this means that the photo will either be stretched to fit or else black bars will occupy the unused space, a lot like the “ letterbox” effect you get by watching a widescreen movie on a standard-sized TV. However, a digital frame’s bars run vertically, not horizontally as in the movies. To ensure the best presentation, we recommend a frame that has a 4:3 aspect ratio. Wi-Fi: Digital frames with wireless Internet access tend to cost more than frames without, but they do offer several big benefits and we definitely recommend a frame with Wi-Fi over those without. First, many Wi-Fi frames can be networked to your home computer with a moderate degree of ease. That means you won’t have to worry about transferring images to the frame with a memory card; the frame will simply pull down images from your networked computer, or you can transfer them to the frame’s internal memory wirelessly. Second, these frames can also access websites like Facebook and Flickr, so you can be connected to a steady stream of fresh images from your friends and family as well. More advanced frames will also support RSS feeds, allowing you to subscribe to photographic websites like National Geographic. These feeds provide new photos to your frame on a regular basis to complement the ones you’ve already taken. Wi-Fi frames can also access other Internet services such as Internet radio, turning them into multimedia devices. Some also offer email addresses, so friends and family can email photos directly to the display. While these added features are cool, they do add some complexity to the frame. Energy Savers: There’s very little point paying for electricity to keep a frame on that no one’s watching. Frames with light sensors or programmable timers help you cut costs by powering down the frame when everyone’s asleep. These energy-saving features don’t add much, if anything, to a frame’s cost but not every model has them so be sure to read the fine print. Multimedia: If you’re addicted to your iPod, iPhone or portable media device, it makes sense to have a digital frame that can get in on the fun. Some models will offer docking to iPods and iPhones or offer inputs for playing back music and even video files stored on digital music players or camcorders. These models typically offer better than average built-in speakers to accommodate music lovers. Internal Storage: Most digital frames on the market offer internal memory. They will not only play back your digital photos stored on a memory card, but can hold the photos themselves so you can free up the card for more picture taking. Frames usually have internal memories between 256MB and 2GB, enough to store hundreds of photos and videos. You might be tempted to buy a frame with a lot of internal memory, but keep in mind that the more photos you dump into the frame, the harder and harder it gets to organize those photos and/or find the ones you want. Four Tips to Get the Most from Your Frame Many digital frames land on mantles and bookshelves and go dark forever. Others are quietly returned because the recipient didn’t understand what to do with it. We own an atypical number of digital photo frames, so, we know firsthand how they can quickly fall out of favor. If this is the case with your digital frame and it is sitting on a shelf, deserted, dark and dusty—don’t lose heart. The four tips that follow will help you kindle a love affair with your old (or new) frame. Image credit - Parrot 1. Don’t use the frame’s internal memory, dedicate a memory card to the frame instead: Many frames boast of 1GB or more of internal memory, enough to store hundreds or even thousands of photos. The idea is that you can transfer photos to the frame and free up your memory card to go back into your camera. But guess what? Even hundreds of photos get boring after several weeks of daily viewing. But once those images are on the frame’s internal memory, it’s more of a hassle to remove them. To avoid this, we’ve stopped loading photos onto the frame’s internal memory and use a memory card devoted strictly to the frame instead. Memory cards are inexpensive and store thousands of photos. They’re a lot easier to move around than the frame itself. 2. Keep the frame low and accessible: One early mistake we made with a digital frame was placing it on top of a bookshelf—mainly to keep it out of the grasping hands of the kids (who had already broken one frame). While keeping the frame up high kept it away from agenda-driven offspring and flying toys, it also made it a chore to reach—either to turn on or adjust any controls. Once we switched the frame to table level and were able to reach it, we found ourselves using it a lot more. 3. Wherever possible, get it connected to a wireless network. Many digital frames either offer built-in wireless networking out of the box or they can work with a wireless adapter (which plugs into the frame’s USB port). If you have either one, you should definitely get your frame connected to your home network. It’s not the easiest process in the world, since typing in a passcode for a Wi-Fi network on a frame is a chore, but we’ve found the setup on most wireless frames to be very straightforward. Why would you want to network your frame? Two reasons. First, it makes managing the images on the frame very easy. You can skip the memory card altogether and simply drag and drop images from your desktop to your frame, or upload them via an online interface. Second, it gives you other photos to look at besides your own. Let’s face it, as much as you love looking at your friends and family, even thousands of photos of them can get old after a while. Our wireless frame can accept images from the Web from Flickr, National Geographic and many other sites. These photos are interspersed randomly with our own and refreshed regularly; they’re a nice way to add variety to spice up our digital life. 4. Program your on/off times: This one probably requires breaking out the manual, but if your frame has programmable on and off times, they’re worth setting up. We always turned off our frames at night to save energy and then, after a while, never turned them back on (unless company was coming over and we wanted to show off). Programmable on and off modes can keep the frame powered down when no one’s watching. Alternatively, your frame may have a motion sensor which can shut itself down when no one is lurking about. Either way, if your frame has some eco-friendly options, it’s best to activate them. Chapter Six: Your Videos Whether you’re a camcorder owner or an avid smartphone videographer, videos (or “ home movies” as they used to be called) are another component of our digital lives that is undergoing a major evolution. Just as with photographs, videos tend to linger on memory cards or hard drives without proper protection. Unlike photos, there’s not as much to do with your videos once you’ve taken them, but there are some things to do outside of viewing them on your computer or television. Multimedia Shows It used to be that any video editing was a labor of love—or just labor. True video fans would import footage into a computer and carefully edit out scenes they didn’t care for and splice in special effects, captions and the like. While there are still plenty of high-powered video programs capable of slicing and dicing your video footage and transforming it into wonderfully edited movies, there’s a new wave of software that we love that does almost all of the hard work for you. These programs take advantage of the fact that the era of the hours-long video is slowly coming to an end. Today, many of us shoot video clips that are a minute or under in length. Now these clips can be easily digested into software programs that, with a few simple clicks, can transform them into cool multimedia videos by adding captions, transition effects, music and more. We can’t stress this enough; you can make multimedia video and photo shows with very, very little effort. The finished product can be uploaded to video sharing sites like YouTube, sent via email, posted to Facebook or simply stored on a computer. There are several programs we like: Animoto Magic: If you like the idea of creating short, engaging videos and multimedia slideshows with your photos and videos, but don’t like the idea of doing all that much work, you have to check out Animoto. Unlike other movie-making software that you download to your computer, Animoto’s tools are accessed through a web browser on a subscription-based model. You can make a 30-second clip that includes your uploaded stills/videos for free, but to be able to create unlimited full-length videos, you’ll pay a monthly or yearly fee based on the quality and length of movies you want to create. You can create an online video in about five clicks, if you forgo any customization. The service adds effects, custom titles and blends in music—all on your desktop. The finished product can be downloaded to your computer or posted to Facebook, YouTube or Twitter. muvee Reveal Express: Unlike Animoto, muvee’s Reveal Express is desktop software that you pay for once and download to your computer. Like Animoto, it’s an extremely easy way to create shareable video presentations that blend styles, effects, and your own digital content. Express boasts of a three-step process to take you from importing a video to a finished presentation, but we like how you can easily add customizations without getting lost in a fog of menus and options. In our tests, it literally took one minute to hastily assemble a presentation. If you really invested your time, you can create an engaging montage in under ten minutes—at most. It’s a $20 program, so it won’t break the bank, but if you want to add additional transition themes and video styles to your presentation, you’ll have to buy more. Photodex ProShow Web: Like Animoto, ProShow Web is web-based, meaning there’s no software to download—everything is managed through a web browser. You can pick a theme such as wedding or birthday party, and then upload your photos and videos. From there, you can choose from a library of 600 effects and drag-and-drop them into place. When you’re done, you can upload them to YouTube, download them to your computer or embed them into a blog. So here’s the catch: ProShow Web is free to use if you only want to upload a total of 15 photos or videos and don’t want to download them to your computer. So it’s a useful tool if you want to create a short recap of a vacation or special event on your blog or to email someone, but it’s going to cost you to do more. You can upgrade to a “ Plus” account for $30 a year. A Plus account lets upload an unlimited number of photos and videos (although slideshows are capped to 12 minutes) and gives you the ability to download a standard definition version of the slideshow. If you want to enjoy high definition slideshow downloads and additional functionality, you can opt for a Premium membership for $25 per month or $150 a year. Project Them While the best way to view your digital videos is typically on a high definition television or monitor, sometimes that’s not always an option. If you’re interested in a more portable solution, consider a Pico Projector. These are tiny projectors about the size of a fingernail that are either standalone gadgets or built directly into the body of some cameras and camcorders. Image credit - 3M Rather than crowd around the camera’s tiny display, you can use these built-in projectors to display your videos movie-theater style, bringing us back to the day when relatives forced you to sit through a slide carousel of their trip to Bermuda. Pico Projectors typically connect directly to a camera or camcorder via HDMI or video-out cable and run on batteries, so portability isn’t an issue. Bring Old Videos Back from the Grave Aside from relishing the videos you’ve captured with a digital camcorder, camera or smartphone, one question that’s on many people’s minds is what to do with older, analog video or movies trapped on obsolete memory formats. Oh yes, before the iPhone and YouTube made video recording a national pastime, parents would have to lug out the shoulder-fired cannon of a camcorder to capture precious moving memories. That meant tapes, and lots of them, stored in closets, attics and basements. Unlike our shoeboxes full of photos, a box full of camcorder tape is essentially useless without a camcorder or player on which to view them. As technology marches on, many of the older camcorder formats have been relegated to history. Fortunately, you can still bring those videos into the 21st century, where they can be viewed on your TV or computer, and shared with friends and family. So, pop open that box of tapes and ask yourself: what do I have in there? I Dunno, Some Tape-Like Things? The common tape formats include VHS, VHS-C, MiniDV, Super8, and Digital8. How do you view them today? Well, you can drag out the camcorder (if you have it) and connect it to the TV (good luck finding the proper cables) but that’s an imperfect solution at best. Far better is to take your tape formats and convert them to digital. Here’s how: The Easy Way: The simplest way to tackle this is to let someone else do it. Video scanning services will take your tapes or film and create DVD movies out of them. These services can provide you with a DVD divided into chapters (for easier searching) as well as covers with images on them so you can get a better sense of what the DVD contains. YesVideo, for instance, has partnered with numerous major retailers like Costco and Walmart to offer just such a service. Hand over your tapes and in two weeks you’ll get DVD movies back. Other services include iMemories, ScanMyPhotos, ScanCafe and MyMovieTransfer. Your local photo retailer can also provide these scanning services. The downside is that having someone else digitize your videos is more expensive than doing it yourself. Scanning services can run $20 per two hours of video footage burned. If you have a lot of footage, the price can quickly add up. Many scanning services include some basic color correction, but for more extensive fixes, you’ll pay a lot more. Image credit - YesVideo Services like YesVideo will break up long videos into chapters, but your ability to customize your final product is fairly limited. Once you get your DVD (and original tapes) back, chances are you can’t simply transfer the video from the DVD disc to your computer to view and edit on your computer or upload to YouTube—at least, not without a lot of effort. The videos you get back on DVD are primarily meant to be viewed on a TV through a DVD player. That’s a great solution for someone who’s not tech-savvy, but it limits what you can do with those videos as far as online sharing or emailing is concerned. If the ability to view your videos on your computer and share them online is important to you, ScanDigital offers a unique service: they will transfer your video to a hard drive. You can purchase a 500GB Western Digital drive from them for $120 or mail in your own drive with your videos. This is a great solution, since it brings your videos into the digital age in a format that, unlike DVD, will be around for a long while. It’s pricey but chances are that a hard drive will survive much longer than a DVD, so it’s the way to go if you want a more future-proof solution. Alternatively, we also suggest finding scanning services that integrate with a “ cloud” data storage service. We’ll get into cloud services in the next chapter, but suffice it to say that some video scanners can send your digitized video to online servers where you can view them and securely house them for the long term. You can also download the files to your own computer too, so they’re locally available. The Hard Way: If the thought of handing over your videos (and money) to a third party doesn’t sit well with you, there are ways to get that older video into the digital era yourself. If you still have your old, tape-based camcorder: You’re ahead of the game. All you’ll need is a cable to connect the camcorder to your PC. Products like Roxio’s Easy VHS-to-DVD ($60) combine the hardware to connect your old camcorder (or even a VCR) to your PC or Mac via USB along with software to convert that video into a file. That file can be burned to DVD or saved in a format suitable for viewing on a computer or mobile device. Image credit - Roxio While this method isn’t all that difficult, it is time consuming. Videos are usually transferred in real time – which means one hour of footage takes one hour to transfer. I have the tapes, but no camcorder: Well, now you’re in a pickle, aren’t you? If you have a form of VHS tape (like VHS-C, a smaller version of the full-sized tape format), you can use your VCR with products like Roxio’s. Simply plug the tape into the VCR and the VCR via the cables supplied with Easy VHS-to-DVD to your computer. But you don’t have a VCR, do you? Congratulations, you’ve now chosen the easy way. (See above.) What if I Used a DVD Camcorder: So you have the discs, but the camcorder’s long gone? Well, you’re in better shape than you would be if you were only sitting on tape. Software such as DVDx, available to download online, can transform your DVD footage into editable files that are stored on your computer’s hard drive. From there, you can use programs like Corel’s VideoStudio or Adobe Premiere Elements to edit and share that footage. With a digital file in an editable file format, you’ve got a nice “ digital negative” copy that can be saved to an external hard drive for longer term storage. Chapter Seven: How to Protect Your Images It may be hard to believe, but it’s true: the digital photos you’re capturing with the latest and greatest technology may not last as long as the old film photos you or your parents snapped a generation ago. The reason is simple —in the old days, the only way you’d lose your photos is if some massive catastrophe struck—a fire, or flood or any event that would physically destroy those prints. Today, in the digital world, your images and videos can disappear in the blink of an eye thanks to a hard drive crash. And, unlike fires, floods and tornadoes, a hard drive crash is a very common occurrence. Hard drives last on average about five years. Hard drive crashes are not a matter of “ if” but “ when”—and when your hard drive goes, it could very well take all your digital photos and videos – your digital memories—with it. Imagine the photos of your child’s birth and first steps wiped out forever. Yikes! Your digital memories can also be lost to the relentless march of changing technology. If I held up a 3.5-inch floppy disk how many of you would recognize it or even know what it is? For those who do recall the days of the floppy disc, how many of you would have the first idea how to view the information stored on that disk? Now imagine a similar look of bewilderment when you hold a compact disc or DVD up to the face of a grandchild. So it’s very important that you devise a photo protection plan to ensure your digital photos will last as long as your film prints. The good news is that it’s relatively simple to do. The bad news is that it will take a bit of upkeep: you won’t simply be able to dump your photos into a digital shoebox and forget about them for a few years. But it’s vital absolutely vital for you to think carefully about how to protect your digital photos. To help, we’ve devised a five-point plan that can save your digital memories. Step 1: Stay Organized: Before you can protect your photos and videos, you need to know where they all are. This means you need to have your digital files organized (see chapter one). Organization is a bit like exercise—it’s hard to start, especially if you’ve never exercised before, but once you get into a routine it’s easy to maintain. Step Two: Make a Copy (or Two): To keep your digital photos and videos safe what you need to do is make a copy of those digital files and store them on something in addition to your computer hard drive. The idea is to have multiple copies of the same photo on different storage media. If this sounds confusing, don’t worry it’s pretty straightforward. The ideal solution is to store your photos in three different places. In other words, have three copies of the same file. First, on your computer’s hard drive; second, on an external hard drive that stays disconnected and stored in a fireproof safe when not in use; third, in a cloud storage service. This ensures that when (not if) your computer drive fails, a copy of that digital photo or video is securely stored elsewhere. While storing photos and videos on both an external hard drive and a cloud service is a bit expensive, the redundancy gives you the best of both storage formats. Some of you may be thinking: but what about CDs or DVDs? Can’t I store my photos on them? The short answer is: yes you can, but you shouldn’t. CDs and DVDs are coated with chemicals and those chemicals can break down over time, corrupting the data inside them. Gold-based or “ archival” discs avoid this problem, but they can’t escape the more significant drawback to discs— they are becoming obsolete. Just like the floppy disk of old, CDs and DVDs can’t store all that much data compared to hard drives and are on the march toward extinction. In fifteen years, few if any computers will have optical disc drives. Storing your photos on those discs will only create headaches for you down the road. If you’re sitting on a pile of CDs and DVDs containing photos and videos, transfer those images to a hard drive or cloud service as soon as you can. Step Three: Print the Must Haves: It may sound ironic—even unbelievable—but the truth is that when it comes to your digital photos there’s no better way to store them for the future than to print them. Not all of them, of course, or you’d go broke, but the keepers. We practice what we like to call “ strategic printing”—that is, we identify photos in our collection that we could not live without, and make prints of those. Image credit - Epson You have plenty of choices when it comes to making photo prints (see chapter three): you can upload photos to online services, drop off a memory card at a retailer, or use a kiosk to have prints made instantly. But to make a photo print that will last generations, only one method can deliver the goods: a home photo printer. Sounds strange, right? But according to print permanence expert Henry Wilhelm, it’s true. Wilhelm wrote the book (literally) on print permanence and runs an independent testing service where he subjects all manner of photo prints to tests to simulate various real-world conditions. Based on this extensive research, Wilhelm has concluded that prints produced on inkjet photo printers produce the longest-lasting photos—longer than store prints. But it’s not just any home printer using any old ink and paper. You need an inkjet printer, not a dye-sublimation printer. Most home printers use inkjet technology for printing, but many snapshot printers (i.e. those that print out photos that are 4 x 6 inches in size, like Canon’s Selphy line or Epson’s PictureMate) use dye-sublimation instead. Printer makers like dye-based inks because they produce great looking color photos, Wilhelm told us. But dye inks simply don’t last as long as pigmented inks. That’s not to say dye inks fade quickly, some will last for 100 years, but if you want the longest lasting photo possible, you’ll need to find a printer that uses pigmented inks. Unfortunately, it’s not always clear whether a certain ink is pigmented or not—even in the fine print. And some manufacturers, like Canon or Lexmark, will include both dye and pigment inks in a single printer, although they tend to use the dyes for photo printing and the pigment for black text. Whether you have a dye or pigment-based system, to get the longestlasting prints, it’s important to only buy the paper and ink made by the same company that manufactured your printer, Wilhelm told us. Consumers may be tempted by lower cost paper and inks (or may want to try to refill existing inkjet cartridges with third party inks) but in testing these products, Wilhelm found a sharp decrease in longevity. “ If there’s one categorical piece of advice I would give, it would be to avoid those products,” he said. In some cases, yellowing of photos exposed to air occurred within weeks. Staying within the manufacturer’s brand also gives you a few simple ways to get higher quality photos too, Wilhelm said. Printer manufacturers load what are called paper “ profiles” into their software. If you go into your printer’s menu, you’ll usually see this as the options to choose a paper type, usually a specific brand name. When you make that selection, you’re telling the printer to behave in a certain way to better match the ink output to the kind of paper used. How you store your photo print is as important, if not more, as how you print. Photos stored in the open air with some exposure to sunlight will fade the fastest. Take an example from Wilhelm’s published work: Kodak’s C310 printer. A print made with the C310 on Kodak’s Studio Gloss paper stored in the open air would resist fading for 34 years; stored under glass and it survives 148 years; placed in an album, over 300 years. Moral of the story: put them in an album with acid free paper in a room with relatively low humidity and out of direct sunlight. Simple enough. If you’re not interested in home printing, don’t despair: store bought prints can still last in excess of 25 years. That’s much longer than the average hard drive and longer than Google’s been in business. Step Four: Make it a Habit: You’ll need to be sure you’re regularly transferring any new images to whatever device(s) you have chosen to use. If you use an external drive or online service, this can sometimes be done for you automatically; every time you load a new photo onto your hard drive, it will be automatically copied to an external drive or online server. But if you don’t have this automated option, you’ll have to get into a routine whenever you load new photos onto your computer to also back them up on another storage medium. Treat it like bills and your banking: not something you do daily, but something you attend to weekly. Step Five: Stay Informed: The trickiest part of any photo protection plan is keeping up with different storage and file formats. Today, all computers come with DVD drives. In 10 years, chances are, they won’t. If you’re sitting on a pile of DVDs with photos on them, you’re going to have to move them onto another storage format as DVDs become obsolete. If you’re at least somewhat aware of changing technology trends, you’ll be able to stay ahead of this curve and move your images onto updated storage formats as times change. That’s why we suggest external hard drives and cloud storage as both are destined to be with us for far longer than DVDs and both are capable of storing your entire photo and video collection, which makes it easier to migrate down the road instead of having it scattered on multiple discs. File formats (i.e. the kind of digital file created by your camera, smartphone or camcorder) are trickier still. Once file formats change, the old ones get harder to “ read” (by software, computers and other gadgets) as the years progress. The good news is that these technologies change very slowly (a matter of decades, not years) and chances are even if a new image or video file format emerges, the older files (i.e. the ones you have) will still be readable by software. However, there may come a time when file formats do change and that today’s digital photo files won’t be recognizable by future devices. This is where paying attention comes in: at the point where old image and video files are going obsolete, you will need (if possible) to “ transcode” those files into a format that’s recognizable by the software and displays of the time. Transcode is just a fancy word for changing the kind of file you have. Don’t worry—given the trillions of digital photo and videos files out there, it’s safe to say that solutions will exist to migrate old formats into new ones, but you’ll need to be on the lookout for them. Your Two Storage Options In Depth: The Cloud and Ex ternal Hard Drives Above we recommended two principle methods for storing your photos and videos—an external hard drive and the cloud. Let’s explore the cloud first. Image credit - Seagate Photos in the Cloud Put simply, the cloud is online storage, or servers, you access via the Internet. These servers are used to store digital content—photos, videos, music, documents—as well as software applications. With the cloud, your content is not stored on your computer’s hard drive, but on the servers of a third party— companies like Google, Apple and Amazon, among others. Maybe the easiest way to picture the cloud is to think of email services like AOL, Gmail or Yahoo Mail. You access them through a Web browser and your messages—your data—are stored online, on Google or Yahoo servers. Now simply swap “ email” for “ photos” and you get an idea of what cloud photo storage is all about. Benefits of Cloud Storage: Anywhere Access, Off-Site Security Storing your photos and videos using a cloud-based service does offer several major benefits. First, your files can be accessed from most any Internetconnected device such as a computer, laptop, tablet or smartphone. If you’re on the road and want to pull up photos of your kids on your smartphone to show a friend, cloud services can make that happen. Most have apps for just such an occasion. If you change computers, you can rest assured all your photos are secure. This remote access also means that you can easily back up photos and videos you’re taking with a mobile phone. It also means that should an unexpected disaster strike your home and your computer hard drive, your photos are safely stored “ off-site.” Even if your house burned to the ground taking everything with it, every digital file in the cloud would still be secure. It’s like storing money in a bank as opposed to under your mattress. Cloud Storage Cons: Privacy and Security Like banking, depositing your photos in the cloud is a bit of a leap of faith. Unlike banking, there is no federal deposit insurance on hand to recoup your lost images in the event your cloud provider goes out of business. Then there are privacy concerns. Nearly every day we read of privacy violations at major institutions where hackers penetrate and steal sensitive information—user names, passwords and even credit card information. This is a risk, albeit a small one today, of depositing images in the cloud. Is the cloud secure? The answer is yes—and no. Any online transaction that involves transferring your personal information, such as credit card numbers or other sensitive data, to a third party involves the risk of theft. That’s just a fact of modern life. But there’s no reason to think that your images are uniquely vulnerable in the cloud. Perhaps a more significant danger, especially in the short term, is that many cloud services popping up today may not be in business in five years. Much like the Internet bubble created hundreds of failed Internet companies in the 1990s, the tech market is undergoing a somewhat similar bubble today with numerous companies sprouting up to offer online digital storage. Unlike the initial dot-com bust, today’s new cloud companies at least have a plausible business model. Money does change hands, but scale is important. So, if a company offering a cloud can’t attract thousands of individuals to buy its service, it is not long for this world. The Cloud vs. Online Photo Sites The major difference between photo sites, such as Shutterfly and Snapfish, and cloud storage services like Dropbox or Amazon, is that a cloud service is built to store any kind of digital file—word documents, PDFs, videos, music, etc. Cloud data sites do a much better job with automating the process of backing up your data than a traditional photo site, which usually requires a manual upload. Photo sites, obviously, are tailor-made just for images. That means that in addition to long-term photo storage, you’ll find printing services and merchandise offerings. Cloud services tend to be more expensive for storage than your typical photo site. However, the cost has to be weighed against the versatility: if you’re looking to back up more than just photos, you really have no choice but to opt for cloud storage. Moreover, cloud backup sites allow much easier access to your full resolution image files than most print-oriented photo websites. The downside, though, is that you can’t print out the family holiday card from a cloud service. Zonerama: The Best of Both Worlds Think of Zonerama as something of the sweet spot between a pure cloud storage service and an online photo gallery. Zonerama can host your photos in public galleries that anyone can view or in password-protected private galleries for a more exclusive experience. You can also assign personalized URLs to galleries you create on Zonerama, giving you easy-to-share links when it's time to share images with friends and family. Unlike other photo sites that cap the number of images you can upload for free, Zonerama offers unlimited photo storage free of charge. You can access photos stored on Zonerama through your desktop or on your Android phone with a free app. Zoner's Photo Studio editing software is also tightly integrated with Zonerama. You can view your Zonerama's online galleries directly in Photo Studio, which means you can use all of the software's powerful editing tools on images stored in the cloud without having to work through a separate web browser. Plus, unlike the venture capital-funded startups we warned about above, you can be confident that Zonerama is here to stay— they've been in business for 20 years and are one of the biggest domain registrars in Europe. Your photos will be in good (virtual) hands. Make Your Own Cloud If you like the idea of having remote access to your photos and videos but aren’t sure about the security and privacy issues around the cloud, you can make your own. Some devices, like the Pogo, create a “ personal cloud” using a hard drive and Internet router. Once it’s connected to both, all your content is accessible from a mobile device or other computers. Image credit - Seagate “ Networked” hard drives can also deliver the same functions. These hard drives connect to an Internet router and have unique IP address allowing users to access the drive’s contents from any web browser. Apps for smartphones and tablets also allow you to view this content on the go. The beauty of the “ build your own” cloud is that you only pay once. You’ll need to ensure you buy a large enough hard drive to store all of your files, but once that expense has been met, you’re cost-free. By contrast, cloud services require a monthly or yearly fee. As far as security, an external drive can fail and can get infected with viruses, but it’s less likely that someone could find and hack into your drive. That said, your own personal cloud won’t have the same data redundancies built-in that a service like, say, Amazon, will. If an Amazon server crashes, data is almost always backed up safely on other servers. Before Your Choose a Cloud Provider There are certain things you need to be mindful of before choosing a cloud service to store your digital photos, videos or other data. Here are three questions to ask yourself before taking the plunge: 1. Is the back-up seamless? The last thing you want to do when paying for storage is any work. A good cloud provider should be able to monitor select folders on your computer and automatically upload any new content that it discovers. For instance, if you add new photos into your “ My Pictures” folder, the service should automatically recognize that new photos have been added and upload them instantly with no interaction with you. Alternatively, it should allow you to create “ cloud” folders on your desktop. Load any data into these cloud folders and it is automatically uploaded to the cloud and, therefore, secure. 2. Do I understand the terms of service? Whenever you transfer images from your possession to that of a business, you agree to abide by the company’s terms of service. Many of you probably check off the terms of service button without reading it (and who can blame you, they’re awful to read). However, for something as important as your digital photos and videos, reading these terms is a must. You can skip some of the lawyer-ese and instead look for the answers to two basic questions: 1. Does the service claim any ownership of your images that could result in their use in advertisements? 2. In the event that the company goes out of business, does it provide for the transfer of your data to another cloud service? 3. Will this company survive? Choosing a cloud service provider is a bit like choosing stocks—you’re not only weighing the costs and feature benefits, but you’re placing a bet on the viability of the business itself. In the early 2000s, many photo dot coms sprang up for photo hosting and photo printing and quickly disappeared when the bubble burst. Some of these failed companies allowed their customers relatively easy access to the images they had stored online, others made it a costly hassle. There’s no question that cloud storage itself is here to stay. As you shop for a provider, the question you need to answer as best as you can is, “ Will this particular cloud storage provider be here to stay?” Ex ternal Hard Drives Next to your digital camera, an external hard drive is probably the single most important thing you can buy to preserve digital memories. Unlike online or cloud storage services that allow you to upload files to remote servers, external hard drives can’t be hacked into and can’t go out of business because they don’t turn a profit. While your hard drive will eventually fail, it will tend to outlast the drive in your PC or Mac, if only because it’s used less frequently. While buying an external hard drive sounds simple enough, there are a few things you need to keep in mind before purchasing: Image credit - LaCie 1. Buy More Storage Than You Think You Need: If you have about 20GB worth of photos sitting on your computer, you might think that 120GB worth of storage is plenty. But chances are, it’s not. First, over the life of your external drive you may trade in your current camera for a new one that takes higher resolution pictures, which create bigger files and take up more room on your drive. Second, if you plan on purchasing a high definition camcorder (or a camera/smartphone that records high definition movies), you’ll quickly find yourself gobbling up hard disk space. Then there are all the other pieces of your digital life—music, games, documents and the like, that take up hard drive space too. At a minimum, you’d like to purchase an external hard drive that’s the same size as your computer’s hard drive. This way, you can create a one-to-one back-up of all your digital contents. 2. Portable vs. Ex ternal: All external hard drives are portable in the sense that they’re pretty easy to carry around, but there are some drives that are specifically tailored to a mobile lifestyle and other drives that are designed to stay more or less stationary. A portable drive is usually thinner and capable of drawing power from a USB port, not a wall socket. Portable drives can also be found with rugged, weatherproof exteriors. They also tend to be a bit more expensive than a traditional external drive. If you don’t expect to do much travelling with your external drive, you can avoid a portable drive, as you’ll just be paying more for features that you won’t really need, such as a tough exterior and slim profile. 3. Network Drives: Your basic external hard drive connects to a PC or Mac via a USB cord. It’s a pretty limited connection that allows data to pass between the drive and your computer. However a networked hard drive (also called a Network Attached Storage Device or NAS) is more functional. A NAS can plug into an Internet router via an Ethernet cable to offer storage to every device on your home network such as laptops, tablets, and media players. The nice thing about a NAS drive is that you can back up photos and videos from a variety of devices like smartphones and tablets, not just your computer. Most NAS drives will offer software that constantly monitors folders on your computer. Whenever that folder changes—say, if you added new photos or videos—the NAS drive will automatically make copies of those files on its own drive. This way, you’re backing up your files without doing a thing. Apple’s Time Capsule drive functions in this manner and is very convenient. Many NAS drives allow you to access their contents from any computer or web browser, no matter where you are, as long as you have Internet access. So if you’re on the road with your iPhone or tablet and want to share some photos and videos with your friends, you can tap directly into your drive through a password-protected connection. The downside to an NAS drive is that it’s always on—that means that in general it will run down faster than an external drive that’s used less frequently. Since an NAS is attached to your network, it’s also more vulnerable to viruses and other cyber-security problems. NAS drives also cost more than similar-sized external drives without network capabilities. Still, they’re a good option to consider if you have a home network and want a perpetual back-up solution. 4. USB 2.0 vs. USB 3.0: An increasing number of external drives are being sold with USB 3.0 connections. These 3.0 connections make data transfers much faster—usually between three to 10 times faster than they would be using a USB 2.0 drive. Yet they’re also more expensive than similarlyequipped USB 2.0 drives. So, do you really need to pay for this speed boost? If you’re a casual photographer/video taker, the answer is: not really. After your first initial data transfer—where you copy over your current digital library from your computer to your external drive—this extra speed boost isn’t all that important. Plus, keep in mind that you can only enjoy USB 3.0 speeds if both your PC and your external drive offer USB 3.0. It doesn’t make sense to buy a USB 3.0 external drive unless your computer supports it or you plan on upgrading soon. That said, most new computers come with a USB 3.0 port and almost all external drives shipping today have USB 3.0 connectivity so eventually the choice is going to be made for you. Software Considerations Simply buying a drive isn’t enough. It helps to have a piece of software that can help you regularly back up the contents of your computer. Some drives will ship with software that can synchronize folders, meaning that your “ My Pictures” folder on your computer is identical to a “ My Pictures” folder on your external drive. As you add photos to your computer, copies are automatically made on your hard drive when it’s attached. If your drive didn’t ship with any form of back-up software, you can always download your own. One free program we like is Allway Sync. Drive Storage While it’s important to regularly back up your data, and thus, regularly use your external drive, it’s important to remember that that drive is the vehicle that will transport photos and videos to the next generation. In other words, it needs to be stored securely when not in use. We put ours in a waterproof/fireproof safe where we store other important household documents. In the event of a natural disaster that destroys the computer—and even our home —the external hard drive should still be secure in that safe. If it sounds paranoid, you’re right. It is! But these are invaluable family memories. If that’s not worth treating with care, and even a bit of paranoia, than nothing is. Conclusion: Your Digital Life The world of digital photography is changing rapidly and one e-book alone can’t keep pace or wrap its virtual arms around every topic. That’s why we encourage you to visit your-digital-life.com for the latest news, reviews and tips on all the subjects touched on in this volume (and more). Unlike other photography and technology sites on the web, your-digitallife.com isn’t concerned with the best cameras or how to take the best picture— we’re exclusively focused on what happens after your press the shutter button. We are constantly on the lookout for the best products, services, apps and more that will help you organize, share, preserve and enjoy all of your digital memories. Whether you shoot with a smartphone or expensive d-SLR, yourdigital-life.com has you covered. Image credit - Kodak If you take anything away from this book, let it be this: you’re living in a golden age of photography. Every day, there are more and more creative options for your images and videos. There’s no reason to let your photos languish in hard drives, memory cards and smartphones. Set them free!