DEER CREST

DEER CREST
Design Review Committee
The Changing Face of Deer Crest
The design review committee consists of homeowner Phil Lippencott as Chairman, Mark Allen as Construction Coordinator and Review Architects Rob Nelson,
Jim Darling and Kevin Horn. In the past we have seen as
many as ten homes under construction at a time. As soon as
one was completed it seemed another was starting up, but
over the last year we have witnessed a “change in the wind”.
Sales have gone through the roof and building is ramping
up. We currently have thirteen homes under construction
with four of them soon reaching completion. Lot 3 is starting up right next to the Ski Magazine Dream Home on Lot
2 (which is currently finishing excavation of the basement)
so this area is soon going to be very busy. Just to throw a
stick in the spokes, the preliminary drawings for Lot 1 have
recently been turned in and it’s moving forward as well.
Imagine, three homes building in one cul-de-sac! Also in
the review system and coming on soon are Lots 59, 69, 99,
9U, 106, 107, 118, and there were rumors heard about lot 9.
Will the fun never cease?
Deer Crest
PO Box 2129
Park City, UT 84060
The committee is continuing to review new products that have come on the market, which in some instances
may be less expensive and/or more durable for our mountain environment. As you look at the beautiful homes being
built here, you can’t help but notice the time and effort
given to design detail of each individual home. One should
also consider the durability in designing a home to function between 7000’ and 8000’ elevation -- truly a marvel to
behold!
Once again the comments we hear from the General Contractors are that Deer Crest is the most cooperative
Homeowners Association to work with in the area. They‘re
always excited to be back building in our project.
As always, any input from you would be appreciated in our
efforts to better serve you and our development.
Mark Allen
Assistant Mountain Manager
Building Coordinator
Summer 2006
News
From the Operation Manager’s Desk
Dear Deer Crest Property Owner,
This winter proved to be another wonderful above average season with the most numerous storms in memory. The trails
opened in conjunction with Deer Valley and closed with Deer
Valley on April 16th for our longest season ever. We had the opportunity to meet more of our owners this winter as they enjoyed the
slopes at Deer Valley and we encourage new owners to stop in and
meet the crew and tour the Gate Houses or Maintenance Building. I
am very proud that we have been able to maintain the same operations and gate attendant crew for four years now. This enables us to
develop better relationships with our owners and be more efficient
and knowledgeable at running the operations of this large and beautiful project.
As we switch seasons at Deer Crest, we hope many of you
will be able to take advantage of the beautiful weather and all the
amenities that Park City has to offer in the summer. We will be
busy with the seasonal maintenance of the property and the ongoing “greening” of Deer Crest. We have ordered our usual several
truck loads of spruce trees to plant around Deer Crest and several
owners are participating in the order to get a great deal on trees and
improve the landscaping along the ski trails that access their lots.
The official turnover of ownership of the common areas
from the developer to the Master Association is proceeding. Board
of Trustee Members Bob Sammons and Tom Hodgson and resident
Phil Lippencott are heading up a turnover committee and doing
their due diligence by hiring an engineering firm and legal council
to oversee the process.
We are very happy to be the managers of the Deer Crest Master
Association and enjoy the scope and variety of work it takes to
operate the facilities for you, the owners. We are committed to the
success of Deer Crest, look forward to working with you during the
coming year and, as always, are interested in your ideas and input.
Best regards,
Don K. Taylor
Operations Manager
Marketing Update
The winter of 2005/2006 has been the most
exciting winter yet in the history of Deer Crest. The
sales interest and activity has been record breaking,
and as the exclusive listing agents for Deer Crest
Associates, LLC, we are thrilled to report the following sales activity. In the last 12 months 9 homes
have sold in Deer Crest ranging in value from $3.5 to
$7.8 million, in addition 2 homes are presently under
contract in the $4.3 to $5.9 million range. Of the 9
homes sold, 7 were ski in/ski out and 2 were in the
Snow Top area. Lot sales have been unprecedented
with 34 sales in the last 12 months and 3 sales currently pending. Prices ranged from $695,000 to $2.6
million. Deer Crest Associates currently has only 1
lot available for $960,000. There are 9 homes listed
for sale in Deer Crest starting at $3.8 million on
Snow Top and up to a whopping $22 million!
Sales of the St. Regis Resort and Residences
at Deer Crest have been amazing with over half the
building pre-sold. The sales represented a nice mix
of 2, 3 and 4 bedroom luxury condos and residences
on all floors. Construction is progressing with the
excavation and site work completed through the
winter. Okland Construction will soon be progressing with footings & foundations. St. Regis prices are
now in the $1,350 to $1,700 per sq. ft. range, with
at least two more releases planned by the developer.
For additional sales info please call Ann MacQuoid
and Suzanne Harris at Prudential Utah Real Estate
435-649-7170 or visit us at our charming new office
at 186 Main, directly across from Grappa restaurant,
in Historic Park City.
Deer Crest Private Trails
“Life Elevated”
Kim McClelland, Predsident
This past year I have had the privilege of serving as a board member for the Utah Office of Tourism. The UOT is a state agency
within the Office of Economic Development for the State of Utah. Our mission is to promote the State of Utah to destination
visitors. As a part of this process a new logo and tag line were developed for the State. As you can see from the ad below, we are
going to invite destination visitors to Utah to enjoy a “Life Elevating” experience.
For the first time ever, the State Legislature appropriated $10,000,000 in 2005 for tourism promotion through the passage
of Senate bill 1002. This bill had grass roots support from all aspects of the tourism industry and was a major accomplishment for
the State and the UOT. Previous to 2005, the State had spent an average of $850,000 annually for tourism promotion. In comparison, the western states average for tourism spending is $7,300,000 and Hawaii spends $22,000,000 annual.
As a part of developing an effective strategy for promoting the State of Utah, the UOT has conducted a significant
amount of research related to Utah as a vacation destination. What we were interested in finding out was what motivates people
to select a particular location for their vacation.
I found this information to be very insightful and as a Utah homeowner I thought you might be interested in this research.
• The average winter visitor has a household income of $111,000 and stays an average of 5.4 nights. During their visit
winter visitors spend on average $251.61 per day. In comparison, summer visitors have an average income of $67,900,
stay an average of 3.19 nights and spend $85 per day.
• As a part of this research project the UOT conducted surveys in 5 different target markets across the U.S. Sixty Six percent of those surveyed indicated they wanted to visit a national park within the next two years. Less than 5% of those
surveyed knew that Utah had a national park and no one knew there are 5 national parks in the State. (Just as an fyi,
Utah’s national parks are; Arches National Park, Canyonlands National Park, Capital Reef National Park, Bryce Canyon
National Park and Zions National Park). Utah is second in the continental U.S. to California in the number of national
parks we have. If you have never visited our National Parks I highly recommend it. They are all within easy driving distance of Park City.
• Colorado commands 20% of the nations skier visits, while Utah accounts for 6% of skiers on an annual basis.
• There are only four resorts in the nation that do not allow snowboarding; two of the resorts are in Utah (Deer Valley and
Alta)
• The average consumer is bombarded with over $14,000 marketing impressions a day. If Utah wants to be effective in
creating a brand for the State it must replace saturation with specification; consumers want relevance on a personal level.
• Consumers love to visit places they have never been before. Eighty Five percent of those surveyed said they were planning to go “somewhere new” on an upcoming vacation.
• A recommendation from a friend or family member is the single most trusted source of travel information.
• More than 50% of leisure travelers in the U.S. select their destination before they set a budget or plan other details of
their trip.
• The National Travel Monitor indicates that 79% of U.S. leisure travelers want to visit the Western U.S. within the next
two years. When asked which states they would like to visit only 5% said they wanted to visit Utah.
• Apart from safety, beautiful scenery is the single most desirable attribute in a leisure travel experience.
• Accessibility was one of the major factors identified when selecting a destination. Utah has 13 ski resorts within a 1hour
drive of Salt Lake International Airport.
• Delicate Arch in Arches National Park is considered to be one of the most iconic images in the State of Utah. Forty Two
percent of those surveyed thought Delicate Arch was in Arizona.
What does all of this mean? Well there is good news and bad news from a tourism standpoint. The bad news is there is a significant segment of the traveling public that has no idea where Utah is or what our State has to offer. The good news is, for the first
time we have significant resources available to reach out into the marketplace and promote Utah as a vacation destination. As a
result, you will begin to see marketing and advertising campaigns promoting Utah vacations begin to appear in magazines, newspapers and on television stations around the country. If we can influence those people planning vacations to give Utah a try, I am
convinced people who come to vacation will have a wonderful experience and will share this experience with their friends. If we
are successful then many people will discover what we already know; Utah is a wonderful vacation destination in summer and
winter.
Just as we do not invite people to come in
and drive around Deer Crest on the private
roads anytime they want, we must have a
similar approach with the private ski trails.
The cost of insurance for “public” skiing
on the trails is prohibitively expensive so
our insurance is only for “private” skiing
on our trails. The trails are gated and signed
appropriately and we actively approach
people skiing on the trails to see if they
are homeowners (please forgive us if we
don’t always recognize you immediately
in your ski attire), legitimate guests or the
public taking a peak or a short cut to the
Gondola base. As you know Park City is a
small town and unfortunately many locals
can easily drop a homeowner’s name and
say they have been given permission to
ski the private trails. We politely explain
that unless they are headed to visit that
homeowner, and are on the trail that the
homeowner lives on and the homeowner
is actually in town (at least one of which
is usually not the case), that they may not
fit into a category for which our trails are
intended. We always suggest the option
of stopping at the sales cabin to get a tour
of the property and point out that Deer
Valley also has rules -- specifically county
ordinances -- regarding skiing out of their
area boundary. We would appreciate the
homeowners sensitivity and cooperation
in this matter and to please remember that
when you invite your favorite waitress to
come and ski at Deer Crest there needs to
be some qualifications to the offer, or the
whole restaurant and all of their friends
suddenly have a “pass” to ski the private
trails!
DEER VALLEY & PARK CITY
2006 SUMMER EVENTS SCHEDULE
June
June 10
Pedalfest – Intermountain Cup Series at Deer Valley
June 17
Park City Historic Home Tour
June 28-Aug. 29 Local Summer Concert Series - at Deer Valley
Wells Fargo/ Park City Performing Arts (Wednesdays)
July
July 1
Kenny Wayne Shepherd, Joe Bonamassa, and Schuyler
Fisk- Bright Nights at Deer Valley
Patriot Favorites - Utah Symphony at Deer Valley
Park City’s Traditional Independence Day Celebration
2006 Park City Food and Wine Classic
Norba - National Mountain Bike Race Series
Triple Crown Girls Fastpitch Softball World Series
Mountain Challenge Trail Run - 5k/10k Trail Run at DV
Bald Mountain Challenge Mountain Bike Race at DV
Lyle Lovett at Deer Valley – United Concerts
Etta James at Deer Valley - Big Stars, Bright Nights
Kenny G at Deer Valley - Utah Symphony at Deer Valley
Mormon Tabernacle Choir - Utah Symphony at DV
Big Bad Voodoo Daddy - Utah Symphony at Deer Valley
July 4
July 4
July 6-8
July 7-9
July 11-29
July 14
July 15-16
July 20
July 21
July 22
July 28
July 29
August
Aug. 4
Aug. 5
Aug. 5-6
Aug. 11-12
Aug. 18
Aug. 19
Aug. 25-27
Aug 30
Pictures at an Exhibition - Utah Symphony at Deer Valley
Bravo Broadway! - Utah Symphony at Deer Valley
Park City Kimball Arts Festival
Pirates of Penzance - Utah Symphony at Deer Valley
Rach 1 / Tchaik 5 - Utah Symphony at Deer Valley
1812 Overture - Utah Symphony at Deer Valley
Fidelity Investments Park City Jazz Festival
Bonnie Raitt & Keb’ Mo’ - Big Stars, Bright Nights at DV
September
Sept. 4
Sept. 4
Willie Nelson – Big Stars, Bright Nights at Deer Valley
Miner’s Day Parade and Celebration
For more information please check out these websites:
www.deervalley.com • www.parkcityinfo.com
Schedule Subject To Change.
Please Call 800-453-1360 for Calendar Update.