2009 Corporate Responsibility Report

The Road
Ahead
2 0 0 9 C O R P O R AT E R E S P O N S I B I L I T Y R E P O R T
Contents
3
Letter from the Chairman
4
Introduction
6
Report overview
8
Company profile
12
Focus on consumers
20
Engage our associates
28
Respect the environment
40
Support for communities
12
20
28
40
Letter from the Chairman
During challenging economic times, it can be easy for companies
to become distracted and drift away from their core values.
At Goodyear, I am proud to say we did not lose focus on our
commitment to both product innovation and responding swiftly
to the needs of our customers.
Successful innovation is often a response to a specific customer need.
For example, our research indicated that one of the most highly valued
needs of our consumers was improved gas mileage. Acting with a
sense of urgency, our integrated team developed a tire to help meet
consumers’ needs — and did so at a cost that families could afford.
The result was the Goodyear Assurance Fuel Max tire, which features a
fuel-saving tread compound that helps reduce energy loss as the tire
rolls. Therefore, less gas is required to keep the tire rolling, which means drivers can save up to 2,600 miles worth
of gas over the life of a set of four tires.
Popular Science magazine named Assurance Fuel Max one of the “100 Most Innovative Products,” and Fuel Max
became the fastest tire in Goodyear’s history to surpass sales of more than 1 million. The Fuel Max technology
reflects innovation that is good for our customers, for our employees, for our business and for our world.
It is not the only example. We have introduced other fuel-efficient tires, such as the Goodyear EfficientGrip in
Europe and the Goodyear DuraPlus in our Asia Pacific region.
We also are designing factories and production processes that are more environmentally friendly than ever
before, and we are exploring the increased use of renewable raw materials, such as BioIsoprene-derived
polymers, in tire production. Near the end of 2009, Newsweek magazine recognized Goodyear as one of
the “Greenest Big Companies in America,” which serves as a significant validation of the progress that we
have made.
In the following pages, you will read about the many ways in which Goodyear employees have discovered
creative solutions to challenges and, as a result, found ways to make their workplace, their communities and
their world a little better.
Bob Keegan
Chairman of the Board
The Goodyear Tire & Rubber Company
3
Introduction
The Goodyear Tire & Rubber Company’s 2009 Corporate
Responsibility Report gives a broad overview of our programs,
policies and activities over the last year. This report demonstrates
how we at Goodyear are committed to fostering an inclusive,
rewarding workplace for our associates, providing support for our
4
communities and implementing innovative, sustainable practices
to manage our environmental impact, all while bringing industryleading products and services to consumers around the world.
2009 presented
many challenges,
and our global
associates responded
by working harder
than ever to meet
them head-on.
Whether they are designing, building, testing, delivering, selling or
servicing tires, or working in one of the many support functions
necessary to run a company of our size, Goodyear associates have
kept their focus on solving problems and moving forward.
Throughout Goodyear’s 111-year history, we have built our
foundation on a commitment to forward-thinking innovation.
To that end, we are engaged in conversations with all of our
stakeholders to stay ahead of the curve — every voice matters.
It requires a delicate balance to address the needs of associates,
suppliers, customers, consumers, investors, governments, regulatory
agencies, non-governmental organizations, communities and civic
groups, but through open communication we are able to identify
the trends, issues and opportunities on the road ahead. By taking all
these voices into account, we are better able to nurture sustainable
growth based on innovative solutions.
5
Report overview
The Road Ahead
is divided into four
sections summarizing
Goodyear’s progress
in 2009 in each
of these areas:
6
Focus on consumers
In 2009, Goodyear successfully introduced 62 new products
worldwide. These included tires for nearly every type of personal or
commercial vehicle. Our new, high-quality products were developed
to offer consumers a multitude of fuel-efficiency and performance
options. With so many choices, consumers could visit any of our
retail stores or independent dealer outlets to find the right tires for
them and their budgets. Goodyear’s retail and dealer networks also
continued expanding globally, offering professional tire and
automotive services, and providing job opportunities in new areas.
In addition to providing quality tires and services, we are working
with regional automotive and transportation agencies to educate
consumers about the importance of proper tire maintenance and
to promote road safety programs.
Engage our associates
Goodyear is committed to providing a welcoming, rewarding
environment that values the diversity and talent of our global
workforce. We place a strong emphasis on health and safety in our
facilities as we strive to ensure that “No One Gets Hurt.” To maintain a
workplace based on mutual respect and openness, Goodyear also
provides ethical guidance through our Business Conduct Manual
and reporting procedures. Our Human Resource group continues to
cultivate career development opportunities that help Goodyear
attract and retain a highly skilled workforce. In support of our
employee engagement programs and in response to the global
economic climate in 2009, Goodyear’s leadership team placed a high
priority on communicating with associates, helping provide ongoing
guidance about the company’s progress and every associate’s role in
responding to challenges.
Respect the environment
Goodyear’s environmental initiatives are focused on the continuing
strategy to reduce the environmental impact of our operations. This
includes programs developed to meet all applicable global regulations,
advance efficiencies in manufacturing, continually improve
environmental management best practices, promote recycling and
conservation in all facilities, raise awareness of environmental issues
around the world, produce raw materials and products with improved
environmental benefits and participate in industry-wide initiatives on
the responsible use of products across their life cycle. As a result of
these initiatives, Goodyear products and facilities were again
recognized in 2009 for their environmental achievements.
Support for communities
Goodyear is a global company with associates working in numerous
countries and cultures around the world. Volunteering and community
outreach are vital elements of our worldwide social responsibility
efforts, and our associates donate funds and countless hours to
improve the quality of life in their local communities. Our associates
also are quick to respond when disasters strike: in 2009, they provided
much-needed relief to the victims of bushfires in Australia, flooding
from typhoons in the Philippines and earthquakes in Indonesia. The
commitment of our associates to help when they see a need is a major
reason why Goodyear is consistently recognized by organizations
around the world as a trusted and highly admired company.
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Company profile
When Frank Seiberling
founded The Goodyear
Tire & Rubber Company
on August 29, 1898, he
started a journey that
would carry the
fledgling bicycle tire
industry into the
automotive future.
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Since the beginning, Goodyear has continually worked to find ways
to improve our products, and the company’s history is marked by
countless innovations. From developing the first all-weather tread
design to Fuel Max technology, the first promotional blimp flight to
airless tires for moon exploration, we have been dedicated to
developing new technologies that offer practical solutions for
transporting people and products from one place to another.
Together with our U.S. and international subsidiaries and joint
ventures, Goodyear develops, manufactures, distributes and sells
tires for most applications. This includes tires for cars, trucks, buses,
motorcycles, airplanes, earthmoving and mining equipment,
industrial and agricultural equipment, and more.
In addition to producing tires, Goodyear is one of the world’s
largest operators of commercial truck service and retreading centers.
We also operate approximately 1,500 tire and auto service center
outlets, where we offer our products for sale to consumers and
provide automotive repair and other services. Our products are also
available to consumers around the world through our independent
dealer network.
Today, Goodyear is one of the world’s largest tire companies, with
operations in most regions of the world. We employ approximately
69,000 people and manufacture our products in 57 facilities in 23
countries. Goodyear’s global corporate headquarters are located
in Akron, Ohio. We operate our business through four segments
representing our regional tire businesses: North American Tire;
Europe, Middle East and Africa Tire; Latin American Tire; and
Asia Pacific Tire.
Goodyear is a publicly traded company with shares of our common
stock principally available for sale on the New York Stock Exchange
(symbol GT). All of the company’s financial information is available
on the “Investor Relations” webpage at www.goodyear.com,
including our most recent quarterly and annual earnings reports.
www.goodyear.com/investor
Financial data
Financial Overview
(Dollars in millions, except per share)
Net Sales
Total Segment Operating Income
Year Ended December 31
2009
2008
$16,301
$19,488
372
804
Goodyear Net Loss
(375)
(77)
— Per diluted share
(1.55)
(0.32)
Total Assets
$14,410
$15,226
Total Debt*
4,520
4,979
986
1,253
82.1%
79.9%
241
241
Total Shareholders’ Equity
Debt to Debt and Equity
Weighted Average Shares Outstanding – basic
Weighted Average Shares Outstanding – diluted
241
241
Number of Associates
69,000
75,000
Price range of common stock – high
$18.84
$30.10
3.17
3.93
Price range of common stock – low
*Total debt includes notes payable and overdrafts, long-term debt and capital leases due within one year, and long-term debt and capital leases.
9
10
Goodyear’s commitment
to innovation
Goodyear’s commitment
to integrity
In 2009, Goodyear celebrated 111 years since our
founding and 100 years of operation in our aviation
division. These highlights from 2009 demonstrate
how Goodyear’s focus on innovation helps our new
product engine respond to the market, showcase the
talent of associates and build trusted relationships
with our customers and consumers:
Goodyear’s executive team is committed to leading
with integrity and sets a high standard for ethical
behavior. Goodyear’s leadership and Board of Directors
are guided by our code of ethics, which is described
in full detail under “Corporate Governance” on the
“Investor Relations” webpage at www.goodyear.com.
Goodyear’s Corporate Social Responsibility activities are
overseen by a team of board members, executives and
functional leaders.
• Goodyear launched many exciting new tires in 2009,
including Assurance Fuel Max, EfficientGrip, DuraPlus,
OptiGrip, Wrangler DuraTrac and Wrangler MT/R
with Kevlar. We also released new fuel-saving tires
and retread products for commercial, aviation and
heavy-equipment applications.
• Goodyear engineer Kevin Westgate became the first
non-DuPont employee to receive DuPont’s prestigious
Bolton/Carothers Innovative Science Award. Westgate
worked with DuPont scientists to devise a way to
insert DuPont Kevlar into Goodyear tires for
enhanced toughness.
• Forbes magazine and the Reputation Institute named
Goodyear the “Most Respected Automotive” company
for the second year in a row, Fortune magazine named
Goodyear the second most admired motor vehicle parts
company in the world and the top U.S. company on its
“2009 Most Admired” list, and Reader’s Digest named
Goodyear the “Most Trusted Tire Brand” in its 2009
surveys in the Philippines, Malaysia and Thailand.
www.goodyear.com/investor
Goodyear’s corporate compliance and ethics policies
exemplify our commitment to leading with integrity,
and these expectations are communicated at all levels
of the company to help every associate maintain the
highest standards of ethical behavior.
Goodyear’s Business Conduct Manual was revised in
2009, translated into 26 languages and provided to
associates. The manual defines behaviors necessary to
support the company’s high standards and reinforces
associate compliance with all applicable laws and
business practices. We expect every associate to know
and understand our ethics policy, and associates must
agree to act accordingly. To reinforce that expectation,
in 2009 global salaried associates certified that they
agree to abide by these guidelines.
In addition, everyone doing business with Goodyear,
including suppliers, contractors, organizations and
others, is directed to the company’s website so they
may read the manual and be aware of our obligations
and requirements. A downloadable copy of the
Business Conduct Manual is available under
“Corporate Governance” on the “Investor Relations”
webpage at www.goodyear.com.
www.goodyear.com/investor/pdf/corp_gov/
business_conduct_manual.pdf
Our ethical awareness campaign covers topics
from the Business Conduct Manual, and each North
American Tire location receives posters, bulletins
and discussion guides for managers to lead quarterly
discussions on each issue. Other educational
opportunities include ethics awareness segments in
new-hire orientation sessions and training classes for
new managers at corporate headquarters. Our ethics
intranet site offers a variety of resources including a
library of previously published “Ask the Ethics Officer”
columns and “Ethical Dilemma” articles, which
highlight appropriate associate actions in various
workplace scenarios.
Additionally, associates are encouraged to report
any actual, suspected or potential misconduct to
management or the corporation’s ethics hotline.
Available toll-free 24 hours a day, seven days a week
from anywhere in the world via telephone or internet,
our ethics hotline allows associates to report a
concern anonymously or to provide name and
contact information. Every allegation is investigated,
and Goodyear strictly prohibits retaliation for violation
reports made in good faith.
Responsible for compliance, ethics and privacy issues
on a global basis, Goodyear’s Corporate Compliance
and Ethics Department provides regular updates to
the Board of Directors on ethics and compliance
activities. Committee members take an active role in
reviewing the activities and processes designed to
uphold our commitment to ethical behavior.
In addition, a Global Compliance and Ethics
Committee, comprised of top company leaders from
business and functional areas, meets on a quarterly
basis. The purpose of the committee is to review
ethics and compliance incidents, and maximize the
flow of information across the enterprise on critical
compliance and ethical issues.
Goodyear’s leadership is committed to ensuring
business is conducted in a way that promotes ethical
behavior and legal compliance. Our Goodyear
associates work hard to foster an environment
that values mutual respect, openness and
individual integrity.
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Focus on
consumers
Whether commuting to work, traveling to a favorite vacation spot
or delivering a load of goods, drivers get where they need to go
with the help of Goodyear tires. By developing new features from
12
the latest advances in materials and technologies, Goodyear offers
tires that help meet the needs of drivers for performance and value
in many different places and applications around the world. Our
quality and supplier programs are created to build our products to
the highest standards in all of our facilities. Our extensive dealer
network brings Goodyear’s family of tires and related services to
consumers. Goodyear associates work together around the world to
earn the trust of customers and maintain our stellar reputation.
Designing
innovative products
In 2009, Goodyear introduced 62 new products,
each built with the consumer in mind for improved
fuel efficiency, performance or value, covering the
entire range of commercial and personal vehicles.
Goodyear’s award-winning products are created at
our two Innovation Centers — the core of our
industry-leading new product engine — in Akron,
Ohio, and Colmar-Berg, Luxembourg. Goodyear
scientists and engineers work with research and
marketing analysts to identify the market trends, then
use specific new technologies for our next generation
of products. The process depends on a crossfunctional effort including research and development,
quality control, engineering, manufacturing and
supply chain associates working in tandem with
marketing groups to bring new products to market
that will help meet the needs and exceed the
expectations of our customers. The process also
depends on the extensive testing performed at our
labs and proving grounds.
Some of the new products introduced in 2009 and
the innovative features they offer consumers are:
• Goodyear Assurance Fuel Max, introduced in North
America and Mexico to help give consumers improved
fuel efficiency and all-season driving confidence.
• Goodyear DuraPlus with Tredlife Technology,
introduced in our Asia Pacific region to provide
exceptional value for smaller, fuel-efficient cars
and offering extended wear up to 100,000 km with
great performance.
• Goodyear EfficientGrip with FuelSaving Technology, a
high-performance summer tire introduced in Europe to
help deliver fuel savings coupled with high mileage and
excellent wet-braking characteristics.
• Goodyear OptiGrip with SmartWear Technology,
a summer tire introduced in Europe to help give drivers
great performance even when worn. SmartWear
Technology was developed to reveal new compounds
and grooves as the surface tread wears down, so it
retains performance especially in wet conditions.
The low-rolling-resistance tread helps improve fuel
efficiency, and the tire uses a low Poly Cyclic Aromatic
polymer tread.
• Goodyear Wrangler DuraTrac, introduced in North
America and Europe, is a versatile, multi-purpose tire for
truck owners, offering enhanced traction and stability
for recreation or work uses while meeting the European
Commission’s noise standards. It also offers drivers
enhanced toughness and longevity.
• Goodyear Wrangler MT/R with Kevlar, introduced in
Australia, Mexico and North America. For serious
off-road applications, this new tire uses Kevlar to help
bring superb sidewall cut and puncture resistance to
an area of the tire demanding extra toughness when
driving off-road. It also helps reinforce the sidewall as
drivers return to the pavement for the drive home.
Goodyear introduced our new Assurance
Fuel Max, a fuel-saving tire offering 27 percent less rolling resistance
than the previous Assurance tire. Since its tread compound rolls more
easily and requires less power, Fuel Max can deliver up to a 4 percent
overall improvement in highway fuel economy and potentially save
consumers 2,600 miles worth of gas over its lifetime.* The Fuel Max tire
earned a spot in Popular Science magazine’s “Best of What’s New” list of
products in the automotive technology category in the December 2009
issue. It was also selected as a standard tire fitment on such fuel-efficient
cars as the 2010 Toyota Prius and the 2010 Ford Fusion S and will be the
exclusive tire outfitting the 2011 Chevrolet Volt.
*2,600 miles based on a 4 percent fuel economy improvement, on 65,000 Mile Tread Life Limited Warranty, as compared to the standard Goodyear Assurance tire
tested on P195/65R15 size — 2008 Honda Civic. Actual results may vary based on when tires are replaced, driving and road conditions, and proper tire maintenance.
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The real test of a product is how well it performs,
and Goodyear products earned praise from the
automotive media, independent testing organizations
and the driving public. Here’s a sampling of the global
recognition received this year:
• Goodyear Wrangler HP AW was named “Best SUV Tire
of the Year” by China Motor Trend magazine.
• Goodyear Eagle F1 Asymmetric was named “Best Tire
Choice for High Performance Drivers” by Taiwan’s
CARNEWS magazine.
• Dunlop Grandtrek AT3 was named “Spanish Tire of
2009” in the four-wheel-drive category by Neumáticos y
Mécanica Rápida, an aftermarket tire publication.
• Goodyear DuraSeal won the 2009 Elastomer Product
Award from the German Rubber Association, DeutscheKautschuk-Gesellschaft e.V.
• Dunlop Direzza Sport Z1 Star Spec was top rated by
Sports Car magazine in the United States.
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• China’s Auto magazine recognized three Goodyear
tires: Goodyear Eagle F1 Asymmetric received the
“2009 Golden Tire Editors Choice Award,” Goodyear
Wrangler AT with SilentArmor was named one of the
“10 Best Tire Products of 2009,” and Goodyear DuraPlus
was named the “2010 Recommended Tire of the Year.”
To further leverage the benefits of new technologies,
Goodyear embraces the concept of open innovation
and works with our colleagues in government,
academia and industry. Collaborating with experts
outside the company allows us to explore a wider
range of possibilities by incorporating the latest
developments in various scientific disciplines to
improve our products. Examples of this collaboration
include the airless tire developed with the NASA Glenn
Research Center in Cleveland, Ohio. The innovative
spring tire has 800 load-bearing springs, designed to
transport large, long-range vehicles across the surface
of the moon. Its design makes it extremely durable
and energy efficient, and it was successfully tested at
NASA’s Johnson Space Center in Houston, Texas. In
collaboration with scientists at DuPont, we introduced
high-strength Kevlar material into Goodyear tires. The
material property advantages of Kevlar are extensively
used to develop new tire concepts that help deal with
the challenges of the road, ride and comfort, handling,
reduced tire weight and road noise.
• Goodyear Eagle F1 Asymmetric and Dunlop Direzza
DZ03G took home top honors in their respective
categories in the 2009 Motor magazine tire test
in Australia.
BioIsoprene is a breakthrough alternative to
petroleum-based isoprene, used to produce synthetic
rubber. Its development is the product of Goodyear’s collaboration with
Genencor, a division of Danisco A/S, a world leader in industrial
biotechnology and enzyme innovation. BioIsoprene is made from
renewable biomass, a development that could help reduce the industry’s
impact on the environment by giving manufacturers the choice to use
a renewable raw material and reduce dependency on oil-derived products.
The world’s first concept tire made from BioIsoprene-derived polymers
was introduced in Copenhagen concurrent with the United Nations
Climate Change Conference held in December 2009.
Building quality products
Goodyear’s manufacturing operations rely on Goodyear’s Quality
Policy to set the standard for all facilities throughout the organization
and are committed to producing high-quality products. The policy
defines six steps for achieving business excellence:
Goodyear’s
commitment to
quality extends to our
raw material suppliers
• Listening to customers and helping to meet their needs.
who must meet stringent quality
requirements through our Supplier
Quality Assurance (SQA) program, a
well-defined screening and approval
process. Once approved, suppliers are
continually monitored and notified of
any concerns with shipments of raw
materials. The SQA program’s goal is
to have suppliers deliver products
that meet Goodyear’s specification
100 percent of the time.
• Encouraging and expecting the creative involvement of every associate
in continuous improvement activities.
• Designing and producing superior products that provide value.
• Managing processes for consistent quality performance.
• Providing service excellence.
• Adequately auditing quality system performance.
In 2009, Goodyear demonstrated our commitment to this policy by
performing product and process quality audits throughout our
advantaged supply chain. Audits were conducted at Goodyear’s
Innovation Centers and manufacturing plants as well as at our
logistics and warehouse locations around the globe. They covered
everything from product inception to customer delivery.
In addition, Goodyear implemented specific quality initiatives in our
strategic business units, including:
• Latin America’s “Passion for Quality” program, which completed its
seventh year of improving customer satisfaction through superior
product performance.
• North American Tire’s focus on these six keys for product leadership:
understanding customer specifications, manufacturing process
capability, design for manufacturability, design for life-cycle cost,
complexity reduction and optimized stage gate process.
• Asia Pacific’s drive to increase customer satisfaction through improving
tire appearance and reducing the corrective weight required to balance
tires on vehicles.
• Europe, Middle East and Africa’s “High-Yield Process” aims to improve
process controls in each manufacturing operation at every plant to
reduce variations and improve customer satisfaction.
While Goodyear’s product quality remains sound, the company
continues to focus intently on further advancements. Since
launching our Global Quality Initiative in 2003, Goodyear has
invested more than $220 million so that all of our manufacturing
facilities have state-of-the-art process control and finished-productscreening capabilities to deliver a quality product consistent with
our premium brand name.
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Delivering products to consumers
Goodyear delivers our products to consumers through an extensive
network of company-owned retail outlets and independent dealers
in all of our regional businesses. Consumers can find Goodyear
products for sale in almost every country around the world.
Goodyear also operates commercial truck and retreading centers
and is an original equipment supplier to motorcycle, automotive,
truck, heavy equipment and airplane manufacturers.
South Africa tire
retailer Hi-Q has
more than 170 stores
across the country and
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is recognized by customers for its
professional service and friendly
atmosphere. Hi-Q salesman Waleed
Mathews has been a valuable
member of the Hi-Q team in
Milnerton and offers his philosophy
for achieving great customer
service: “My father worked for
Goodyear so I grew up knowing
about tires,” said Mathews. “As a
salesman, the concept of service
and a positive attitude are most
important. I try to put myself in the
customer’s shoes and think how I
would like to be treated.”
Because our dealers are often the main contact point with
consumers, Goodyear places great emphasis on promoting retail
excellence. In 2009, Goodyear held regional dealer conferences to
introduce new products and marketing programs and to offer
business management and training seminars. We work with dealers
to communicate how to educate consumers about our products
and take a hands-on approach to provide training for everyone
from front-line salespeople to service technicians. When it comes
to dealers, our goal is to be a better supplier of products as well
as programs, training and information, which ultimately benefits
the consumer.
Given Goodyear’s global reach, our dealers are regionally focused
and cater to their consumers and communities. We take pride in the
network we have built with our dealers, offering opportunities for
entrepreneurs to succeed around the world. Goodyear has wellestablished networks worldwide in countries such as Australia,
China and South Africa, and we expanded our reach in 2009 with
new outlets in countries including Botswana, Brazil, Bulgaria, Chile,
Malaysia, Mexico, the Philippines, Peru, Romania and Thailand.
These outlets offer consumers a reliable source for quality products
and services and give a boost to local economies.
Goodyear’s goal to be an excellent supplier extends to all of our
customers, including vehicle manufacturers, and we have received
supplier awards in recognition of this commitment. In 2009,
Goodyear received best supplier awards from dealer
networks in Austria, North America, South Africa and
Spain as well as from automotive companies including
Honda and Volkswagen in Brazil and Mack/Volvo in
Venezuela, to name just a few.
Listening to customers
The drive to continually offer improved products depends on a
constant dialogue with dealers and original equipment customers.
This conversation also helps Goodyear ensure the satisfaction of
consumers. Goodyear has teams in place in each region and division
to interact with these different groups to determine needs and deal
with any issues that may arise. In addition to sales and service
support, Goodyear engages dealers and end-users at special events
such as product launches, ride-and-drives, trade fairs, workshops,
plant visits and motorsports events, and through educational
programs and enthusiast publications.
Associates in all regions engage customers, monitor feedback and
make improvements where necessary. Associates from Goodyear
plants in Turkey made monthly visits to dealers and fleet customers
in a program called “Voice of the Customer.” Listening directly to their
customers provides plant employees with a better understanding of
the customers’ wants and expectations. Plants also host visits for
dealers and customers. In Gadsden, Alabama, associates showcased
their quality and manufacturing processes for local dealers and
Walmart district managers. In Buffalo, New York, associates hosted
leaders from original equipment customer Harley-Davidson.
Another group of associates in Brazil got the chance to work directly
with consumers on World Consumers Rights Day. Goodyear Brazil’s
Customer Service group held an exchange program to bring in
associates from other functions. They spent the day listening
firsthand to what consumers had to say about the products they
build, including questions, compliments or criticisms.
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Goodyear teams also regularly attend trade shows and
industry events. All around the world, we interact with
customers to provide technical guidance and to
demonstrate the benefits of our products for
commercial, agricultural and industrial customers.
For consumers, Goodyear produces free enthusiast
publications, such as Dunlop Download and Dunlop
Motorsports In Touch for fans of two-wheel and
four-wheel racing. Several countries in Europe also
publish a wide range of winter communications,
loaded with information to help drivers know which
winter tire to choose for their cars and driving style,
prepare their vehicles for winter weather, learn when
to change to winter tires, how to store unused tires
and much more. In Europe’s Nordic region, Goodyear
launched a set of websites with interactive winter
driving guidance for motorists in Denmark, Finland,
Norway, Sweden and the Baltic states.
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Goodyear also participates with regional government,
industry and automotive organizations to promote
transportation and driver education initiatives.
• In China, we are making use of our iconic blimp to
display safety messages and to educate consumers
about the importance of tire maintenance. In
conjunction with the Society of Automotive Engineers
of China, Goodyear is promoting safe-driving
techniques and offering free tire inspection and
maintenance tips as the blimp travels from city to city.
• In our Asia Pacific region and across Europe, Goodyear
continues to sponsor “Women with Drive” workshops to
offer tire inspections and hands-on training in basic
auto maintenance. These popular events have been
held by dealers in Australia, Belgium, China, New
Zealand, the Philippines, Slovakia and Thailand.
• Goodyear is working in the Philippines with
government, transportation and industry groups to find
solutions to help lower the cost of spare parts in an
effort to make transportation more affordable for the
general public.
• Australian tire retailer Beaurepaires launched a
campaign to raise driver awareness about tire safety
and maintenance techniques and to offer free
tire-health checks.
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Engage our
associates
To build a world-class organization, Goodyear relies on innovative
ideas to attract, develop and retain associates as well as increase
cultural diversity throughout the organization. Goodyear values
our associates by rewarding initiative and accomplishment
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and encouraging professional development through coaching,
mentoring and training. We strive to provide associates with a
safe work environment, the resources they need to do their jobs
and ample opportunities for growth. These objectives, coupled
with competitive compensation and benefits, allow the company
to foster an environment where associates can work to achieve
their full potential and contribute to the company’s success.
Diversity and inclusion
As a global company with nearly 69,000 people working in plants
and retail locations around the world, Goodyear embraces the
diversity of our workforce and values the contribution of employees’
varied talents and experiences. This commitment to inclusion is
reflected in the make-up of our Board of Directors, which includes
40 percent minorities and women. In addition, 22 percent of our
corporate officers are non-U.S. citizens, representing a strong global
pipeline of talented leaders with international experience.
Goodyear’s global associates work together in pursuit of common
business goals that transcend boundaries. We believe our diverse
workforce provides a strategic advantage, allowing us to successfully
conduct business in global, multi-cultural marketplaces.
One of the ways Goodyear encourages diversity is through our
minority supplier and dealer programs. More than 300 of Goodyear’s
U.S. dealerships are minority owned. In the U.S., Goodyear also
participates in many minority-focused programs and career fairs
and sponsors scholarships with organizations such as the National
Association for the Advancement of Colored People, Catalyst,
National Urban League, United Negro College Fund, Hispanic
Scholarship Fund and International Women’s Forum. In addition,
Goodyear facilities form alliances with colleges and universities
to provide opportunities for education and development
within communities.
Female leaders from
Goodyear’s Asia
Pacific region joined more
than 100 participants from China
and around the world at a
brainstorming session organized
by the Women’s Forum for the
Economy and Society in Beijing.
This global initiative is focused on
fostering female leadership and
offering a forum to address
corporate practices and national
initiatives to give women a greater
role in the growth of mature and
emerging economies.
21
Training and development
22
A commitment to innovation requires an educated,
highly motivated workforce, and Goodyear promotes
an atmosphere encouraging continued education
as well as offering the opportunity for career
advancement. The company provides in-house
training programs for individuals and groups and
communicates career and technical information
through many channels. Training can be
accomplished in a central training center or on-site
at plants and retail locations. Goodyear associates
also have the opportunity to gain valuable global
experience through international assignments. To
better inform associates about new intra-company
job opportunities, Goodyear’s online career intranet
sites were updated, a direct result of associate
feedback obtained through the company’s 2008
global associate engagement survey.
Goodyear University offers thousands of courses and
new associate training in many different languages.
After years of successful operation in the United
States, Goodyear University opened a training center
in Beijing, China, in July with an online interactive
platform. The goal of Goodyear University is to deliver
systematic information and training support to the
company’s professional team of sales associates and
technicians, as well as dealers and retailers. Over the
course of its operation, the university has trained a
large number of professionals who are now working
in almost all sectors of the tire industry.
Goodyear also relies on our Continuous Improvement
System (CIS) to drive results and continues to expand
CIS activities throughout the organization. The goal for
the program, which aims to drive waste and cost out
of business processes, is to incorporate CIS thinking in
every facet of Goodyear’s global operations, from
customer service to tire design. This effort relies on a
commitment to training and building CIS
infrastructure, which grew by more than 10 percent in
2009. The Yellow Belt program now includes nearly
600 associates worldwide, with the expectation to
increase the number of trained Yellow Belts by 50
percent in 2010. Training activities were held around
the world from Argentina to Indonesia. Yellow Belts
typically have a basic knowledge of CIS with training
in statistics, data analysis and problem identification
but do not lead complex projects. Associates receive
four to five days of training, rather than the three-week
training required for Green or Black Belts, giving more
people the opportunity to engage in CIS activities.
Goodyear also offers numerous leadership
development programs in various countries. Some
notable examples are the Trentyre Training Academy
and Graduate in Training programs in South Africa, the
European Graduate Development Program, a
technical training program for maintenance associates
in Turkey and North American Tire’s Manufacturing
Leadership Development Program. Additionally,
Goodyear participates in college recruiting fairs and
offers internships to promising college students at our
global facilities.
Employee engagement
Engaging employees is a key component of
maintaining a highly motivated workforce. In 2008,
Goodyear initiated our first global associate
engagement survey and followed up the results in
2009 by developing specific action plans for each
region and department based on associate opinions
expressed in the survey. For example, associates rated
leadership communication as important to the
company’s overall success. As a result, in 2009
Goodyear’s management team, from the executive
board to front-line managers, placed a high priority
on continual communication to help keep associates
informed of industry challenges and focused on
critical tasks.
Goodyear itself was recognized as a desirable and
rewarding place to work. In Brazil, Goodyear was
named one of the “100 Best Companies” in 2009 based
on an Indicator of Human Organizational
Development by Gestao and RH Editora. Goodyear
Brazil also was the highest ranked tire company on
Revista Epoca Negocios magazine’s “Epoca Yearbook
100” list of most prestigious companies. Goodyear
Dunlop Tires Germany earned high marks for the third
year in a row as a top German employer in the
automotive sector as ranked by the Corporate
Research Foundation and corporate consulting firm
A.T. Kearney.
Highlighting successes is equally important in driving
an engaged workforce, and Goodyear held regular
events to celebrate significant accomplishments. A few
examples include Asia Pacific’s annual President’s
awards; Europe, Middle East and Africa’s “First with
People” awards; safety celebrations at plants; monthly
recognition for patent recipients and our annual patent
recognition dinner; articles highlighting associates
who are featured in trade publications or receive
industry and innovation awards; and recognition
for manufacturing milestones. In 2009, Goodyear
celebrated 111 years in business with a series of
articles and videos on our intranet highlighting
111 innovations developed by Goodyear associates
throughout our history.
Goodyear’s Innovation Center in
Colmar-Berg, Luxembourg, launched a series of
Innovation Days. The first event focused on the products, machines and
processes that have contributed to Goodyear’s success and included
workshops presenting the innovative concepts and newest tire
technologies developed by Goodyear engineers. Consumer marketing
experts outlined the results of recent customer surveys and Goodyear’s
marketing approach for new products. Goodyear’s Innovation Centers
in Akron and Colmar-Berg are holding regular Innovation Days to
leverage the power of open innovation for driving new developments.
23
Employee resource groups
Health and well-being
Goodyear’s Women’s Initiatives in Leadership (WIL)
organization is a well-established international group,
open to all associates. WIL’s vision promotes excellence
and optimizes diversity by providing opportunities
fostering the development and success of Goodyear
women. Members take part in networking,
community outreach, and professional and personal
development programs. Each spring, WIL hosts an
annual meeting and banquet, featuring a keynote
address given by top female executives from around
the United States. In 2009, WIL’s speaker was DuPont
CEO Ellen Kullman.
Goodyear provides guidance throughout our global
locations to encourage healthy behaviors. We continually
provide information, resources and tools for employees
to stay informed about health-related issues.
Mentoring is an important component of WIL’s
mission. An ideal conduit for knowledge transfer, the
program provides the opportunity for participants to
share resources, expertise, values, skills, perspectives,
attitudes and proficiencies. Mentees have the option
of one-on-one mentoring or participating in a group.
24
Next Gen Leaders is a newly formed employee
resource group at Goodyear’s corporate headquarters,
which uses social interaction and networking
opportunities to connect associates across functions
and levels. Next Gen Leaders focuses on promoting
Goodyear as an attractive destination for talented
professionals by providing opportunities that enhance
employee engagement, professional satisfaction and
business performance.
Goodyear also offers an externally provided, voluntary
and confidential employee assistance program for U.S.
associates. Help from caring professionals is available
24 hours a day, 365 days a year, and associates and
their family members can contact the program
anytime to receive counseling for personal or workrelated problems. These include marital, child and
family issues, stress and change management, job
performance difficulties, financial and legal concerns,
alcohol and substance abuse, depression, anxiety and
panic, health and wellness issues, and child or elder
care needs.
Some examples of health and wellness programs
conducted around Goodyear’s global locations in
2009 include:
• Basic Life Support training during Health and Wellness
week at the Ballabgarh, India plant.
• Stress control, time management, weight control and
fitness workshops at corporate headquarters.
• Global Preparedness Month activities to help associates
and their families prepare for emergencies at home or
in their communities.
• Free seasonal and H1N1 flu shots at Goodyear clinics.
• Monthly health and wellness articles published on
Goodyear’s intranet and distributed via email and
plant newsletters.
• Recognition for Goodyear South Africa, which received
an award for its outstanding efforts to promote and
manage health and wellness in the workplace, given
by the Port Elizabeth Regional Chamber of Commerce
and Industry.
Providing a safe workplace
Safety, industrial hygiene and chemical stewardship
remain top priorities for Goodyear as we pursue our
vision of “No One Gets Hurt.” All Goodyear facilities
develop strategies based on the four cornerstones of
this vision: strong leadership and guidance, welldefined processes for examining and modifying at-risk
behaviors, deploying ergonomics to reduce illness and
injury, and strongly promoting standards for
preventive maintenance and compliance. By setting
aggressive goals, establishing proactive processes and
executing systems in a timely manner, we have
achieved significant positive change in our safety
culture and continue to drive toward our goal of
reducing incidents.
The Health and Safety team worked hard in 2009 to
continue improving safety worldwide. The team
completed 40 global Health and Safety audits and
conducted ergonomics training at 18 facilities
worldwide, allowing Goodyear to identify risks and
potential ergonomic improvements for more than
4,400 jobs and tasks. Our new “Target Zero” initiative
provides a proactive process to identify more than
25,000 workplace conditions or behaviors along with
corrective plans to help improve them. Global Health
and Safety continued to roll out and monitor our
global injury/illness management and industrial
hygiene system and invested in capital improvement
projects for safety and fire prevention worldwide.
To promote safety, plants developed awareness
campaigns to encourage safe behavior and celebrate
safety milestones. Examples include the
communications forum held at the Aurangabad plant
in India to promote safety messages and share best
practices. In Izmit, Turkey, the plant held a safety
drawing contest for the children of associates to raise
awareness and engage associates and their families.
Plants in Latin America acknowledge safety milestones
by flying a Blue Safety flag, which indicates 30 days
of incident-free operation. In September, all seven
plants in the region raised the flag together. In North
America, the Bayport, Texas, plant celebrated five
years of incident-free operations.
Goodyear’s chemical division conducted
comprehensive third-party Process Safety
Management audits at all chemical facilities. They also
conducted Incident Command System training for all
first responders, supervisors and managers, and
completed Arc Flash assessments. The Beaumont,
Texas, facility earned “Star” status from the U.S.
Occupational, Safety and Health Administration
(OSHA) as a Voluntary Protection Program (VPP) site,
the highest possible level, for implementing
comprehensive, successful safety and health
management systems and achieving an injury/illness
rate below the industry’s national average. Goodyear’s
Chemical Operations were recognized by OSHA for
supporting the VPP and Special Government
Employee program, which allows employees to work
with OSHA during VPP on-site evaluations.
25
Since launching the “No One
Gets Hurt” safety initiative in
2005, our associates have driven a dramatic and
steady improvement in reducing global incidents each
year, and the trend continued in 2009. Goodyear
achieved a 22 percent decrease in the number of
incidents of illness and injury from 2008. With the
implementation of the “Target Zero” initiative, we are
continuing to focus on integrating safety into every
aspect of our business and will continue to work toward
our goal of “No One Gets Hurt.”
26
Fire protection
Business continuity planning
Goodyear is upgrading the fire protection systems
at our facilities to bring them up to the class of
industrial properties known throughout the insurance
industry as Highly Protected Risk (HPR). In 2009, six
manufacturing and seven non-manufacturing facilities
earned HPR certification. Fire protection project
upgrades are being completed so other Goodyear
facilities will earn HPR status in 2010. Goodyear
continues to promote and enforce our fire protection
policy throughout the company and to support the
sustained implementation of fire prevention programs
and equipment improvements so all of our facilities
qualify for HPR status.
Goodyear’s Global Business Continuity team is
committed to delivering business value by continuing
to focus on associates and customers when faced with
extraordinary incidents. Over the last year, the team
responded to approximately 35 large-scale human,
natural and technological incidents. The impact of
these incidents was reduced as a result of the team’s
response and recovery plans. By successfully
identifying risks and critical processes, Goodyear has
plans ready to implement when incidents occur
affecting our most critical processes. This “all risks”
approach better prepares regional and facility teams
for a variety of potential incidents.
A key focus for the Business Continuity team in 2009
was dealing with the unknown potential impact of
the H1N1 (swine flu) virus. Under the direction of the
Business Continuity team, all regions and their facilities
formed pandemic planning teams and worked on
developing, implementing and testing a pandemic
plan focused on protecting associates and continuing
business operations. An extensive global exercise was
conducted in September to test all regional and
facility pandemic planning strategies across multiple
time zones. During the exercise, 949 facilities
participated, and more than 32,000 associates were
engaged worldwide.
Our business continuity process continues to mature
through internal and external benchmarking, and our
innovative processes have been featured at industry
trade conferences and highlighted in industry
publications. Goodyear’s involvement with the U.S.
Department of Homeland Security’s directives to
evaluate private-sector preparedness as a result of the
9/11 Commission recommendations continues to
provide an opportunity for us to share these processes
with external organizations. The team’s work is critical
to ensuring continued operations and protecting
our associates.
Corporate policies to
protect employees
Goodyear’s commitment to providing a safe, inclusive
workplace is based on adherence to these
employment policies and guided by the standards
for ethical behavior spelled out in our Business
Conduct Manual:
• Employment Practices: Goodyear strives to achieve
and maintain compliance with all applicable
international, federal, state and local laws at all of our
facilities. Goodyear regularly submits compliance audits
of our employment practices to the U.S. Department of
Labor to help ensure that our practices, systems and
processes are aligned with applicable regulations.
• Global Human Rights: Goodyear’s policy on global
human rights is part of our commitment to ethical and
socially responsible business practices. Throughout our
global operations, we are committed to maintaining an
inclusive workplace, free of harassment based on a
person’s status, such as gender, race, age, creed, religion,
disability, ancestry, national origin, sexual orientation
or other characteristics protected by law. Our voluntary
employment commitment specifically prohibits all
forms of prison labor, and Goodyear does not engage
in or condone the unlawful employment or exploitation
of children in the workplace. We recognize and respect
associates’ rights and freedom to join organizations
of their own choosing or to refrain from joining
organizations. No associate is subject to dismissal,
discrimination, harassment, intimidation or retaliation
due to membership in a lawful workers’ association or
union. View Goodyear’s global human rights policy
under “Policy on Human Rights” on the “Our Company”
webpage at www.goodyear.com.
www.goodyear.com/corporate/about/
policy_human_rights.html
• Zero Tolerance: Goodyear is committed to providing
a work environment that is professional, respectful and
free from discrimination, harassment or violence.
The forms of discrimination, harassment or violence
described in the zero tolerance policy are not acceptable
conduct. Goodyear has zero tolerance for these forms
of conduct and takes action on all reports. No incident
is ignored. Goodyear considers it a management
responsibility to ensure that penalties, whether
disciplinary or corrective actions, are not imposed
arbitrarily but are consistent, proportionate and lawful.
We extend our zero tolerance commitment beyond
the workplace to settings where associates may find
themselves in connection with their employment. We
apply our zero tolerance commitment to both associates
and non-associates, including applicants, contract or
temporary workers, guests, customers and vendors.
• Workplace Violence: Upholding our mission to
protect all company associates, visitors, products, assets
and our good name, Goodyear’s Global Security and
Investigations group is committed to providing a safe
work environment free of workplace violence. In
accordance with the Goodyear Zero Tolerance Policy, all
incidents of workplace violence are to be reported, and
all incidents are investigated. One of the ways Global
Security has responded to educating associates on this
issue is by developing presentations for management
and associates defining and discussing types of
workplace violence. These discussions include each
associate’s responsibility to report incidents and
management’s appropriate response. In addition,
associates can report incidents using Goodyear’s
Integrity Hotline.
27
Respect the
environment
Goodyear has a comprehensive, well-defined environmental
management program that continues to evolve as the global
team works with all manufacturing facilities to meet or exceed
28
our company’s standards. Goodyear’s Environmental Health and
Safety (EHS) policy, our performance in 2009 and the goals we
have set for 2010 are outlined on the following pages.
Environmental, health and
safety policy
Managing
environmental programs
• Comply with all applicable environmental, health and
safety laws and regulations, as well as Goodyear’s
global EHS standards.
Goodyear believes effective environmental
management must be based on a clear policy, which
provides direction for program development and
drives the aggressive goals the company sets for itself.
To implement this policy, our associates are highly
trained, and the performance of each manufacturing
plant is audited against Goodyear’s global standards
with ever-increasing frequency and depth. The
success of the company’s environmental program is
achieved by this process of setting standards, holding
each plant and its associates accountable for meeting
them and continually striving for improvement.
• Establish EHS management systems based on
recognized standards, and set company-wide goals
and objectives focused on continual improvement.
• Integrate EHS considerations into all key business
decisions, including the design, production, distribution
and support of our products and services.
• Ensure high-quality Goodyear products and work with
suppliers and customers to promote responsible use
throughout their life cycle.
• Strive to reduce environmental impact and conserve
natural resources by minimizing waste and emissions,
reusing and recycling materials, and responsibly
managing energy use.
• Encourage and educate all associates to take personal
accountability for protecting the environment and
creating a safe and healthy workplace.
We have established a set of environmental
compliance standards to define the minimum
requirements plants are expected to achieve. These
global standards are published as documents, known
as Mandatory Environmental Requirements. These
documents are refreshed and revised annually, and
the requirements are refined on an ongoing basis to
ensure each facility improves its environmental
performance and conforms to the latest and best
procedures available.
Goals and performance
2009 Goals
Greenhouse Gases
2009 Performance
2010 Goals
REDUCE
REDUCED
REDUCE
5%
13%
2%
REDUCE
REDUCED
REDUCE
Solvent Use
33%
17%
25%
REDUCE
REDUCED
REDUCE
Releases to Environment (Manufacturing)
50%
30%
50%
29
To achieve our goals, we rely on a comprehensive
system for hiring the best engineers and scientists to
work on daily environmental issues and develop
strategies for the future. The company’s environmental
training program provides detailed knowledge about
our many processes and products, with a strong focus
on the standard procedures used to guide plants
toward achieving best practices.
Communication is critical for global improvement.
Information is shared through frequent contact with
environmental associates in workshops, conference
calls and monthly newsletters to ensure that
everyone — from management through manufacturing
associates on the plant floor — knows, understands
and adopts the expected performance. In addition,
Goodyear’s expanded network of regional and corporate
EHS professionals meets regularly to discuss common
problems and develop plans for future improvements.
30
In addition to process improvements, physical
improvements drive environmental success. Goodyear
has addressed areas of potential risk by requiring
the storage of raw materials and unavoidable excess
materials in areas where they are not exposed to
weather. Plant designs are also optimized to prevent
storm water from coming into contact with oils
or chemicals.
To initiate our comprehensive environmental Product
and Process Quality (PPQ) system, Goodyear adopted
the framework of ISO 14001 certification and unified
all aspects of manufacturing excellence into a single,
consistent system of best practices. The PPQ auditing
system has grown into a mature process comparing
manufacturing plants against a global standard,
setting a well-defined benchmark for all plants to
gauge and improve their performance.
Goodyear’s global auditing program is a collaborative
effort between regional manufacturing organizations
and corporate technical experts. The audits require
each plant to measure its performance against
Goodyear’s published standards, and then an audit
team of regional and corporate representatives
follows up with an impartial, independent assessment.
Relationships built during the auditing program drive
learning, as associates cooperate to find the best ways
to optimize environmental performance.
Goodyear’s comprehensive auditing programs have
expanded beyond compliance to become a proactive
effort for minimizing risk and applying the best, most
advanced manufacturing methods to reduce
emissions, discharges to the environment and
workplace exposures. As a result of the auditing
program, plants work together to compare results and
continually raise the global standards.
Goodyear’s plants are driven to set clear, aggressive
goals, and progress is measured and reported on a
monthly and quarterly basis. This close attention
verifies progress and drives continuous improvements
in annual environmental performance.
Goodyear charges our technical associates to seek the
best combination of raw materials, manufacturing
processes and energy use to produce the best tire and
rubber products in the world. The company’s analysis
of chemical use stretches across product design,
materials chemistry, physical performance criteria and
production technology.
Goodyear’s environmental management system
is a strong driver of our achievements, resulting in
significant improvements on these key initiatives:
zero waste to landfill, dramatic reductions in the
use of solvents and only insignificant releases to the
environment. Taken together, these accomplishments
support the recognition of Goodyear by Newsweek
magazine as one of the “Greenest Big Companies
in America.”
Initiatives to reduce Goodyear’s
environmental footprint
Zero Waste to Landfill: We achieved zero waste to landfill in 2008
and have maintained this goal since. This initiative was started in
2006 to reduce Goodyear’s environmental impact by requiring all
plants to reduce, reuse and recycle manufacturing waste. Goodyear
is working to find the most efficient outlets for reusable scrap
material, as well as determining the best cost structure to manage
waste. As a result of the program, more material is being recycled or
used as fuel, and the sale of these by-products returns revenue to
the manufacturing process, helping to drive further improvements.
In 2009, waste management costs across Goodyear’s manufacturing
plants decreased by nearly 18 percent compared to 2008.
Solvent Reduction
100%
80%
60%
40%
20%
08
09
20
20
07
20
06
20
05
0%
20
Zero Solvent Use: Goodyear has historically used solvents in our
manufacturing process and to maintain equipment and facilities.
To reduce solvent use, alternative materials and simplified
manufacturing processes have been developed that maintain
quality. Numerous non-solvent maintenance chemicals and cleaners
are now available. By reducing the amount of solvents used, it is
easier to store and manage these materials and to reduce the
risk of emission into the atmosphere. In 2009, solvent use by
manufacturing plants continued to decline to historic lows,
decreasing 17 percent from 2008 levels. In addition, Goodyear’s
passenger tire plant in Amiens, France, achieved zero solvent use
during the second half of 2009, a best-in-class achievement that is
being shared with other Goodyear plants worldwide. In 2010, more
plants are expected to reach this goal.
31
Goodyear’s North American Tire plant in Lawton, Oklahoma, earned two
important environmental awards in 2009. The Oklahoma Star
Incentive Program recognized the Lawton plant for achieving compliance to protect the
environment and promote employee safety. The plant received a platinum ranking, the
highest level, which means it voluntarily exceeded the program’s high standards of
environmental responsibility and demonstrated to the public that its employees have
gone well beyond compliance with environmental law and implemented improvements
through waste and pollution prevention plans. The process included a review of the plant’s
environmental performance for the past three years.
The Lawton plant also was the only organization in Oklahoma in 2009 to receive the Frank Condon Award for Environmental
Excellence, which recognizes companies exemplifying initiative and leadership managing their environmental affairs. The
winner is selected by an independent panel appointed by the Board of Directors of the Environmental Federation of
Oklahoma. The award was named for the late Frank Condon, who was actively involved in environmental issues in Oklahoma
for more than 30 years. The federation’s mission is to ensure Oklahoma provides an environment conducive to a high quality
of life for all Oklahomans through balanced, responsible economic growth and protection of natural resources. The plant
received the award for its solvent reduction and zero-waste-to-landfill efforts in 2009, as well as for its recycling efforts and
community involvement with the City of Lawton’s recycling program.
Energy Efficiency: In 2009, Goodyear continued our efforts to
improve energy efficiency in all regions and to allocate energyrelated capital funds. Key energy-related performance indicators are
included with monthly management operations reviews. Goodyear
and the developer of our new global headquarters building project
remain committed to securing LEED (Leadership in Energy and
Environmental Design) certification for the new facility. Goodyear
also stepped up efforts in 2009 to improve energy efficiency at
non-manufacturing facilities.
32
Manufacturing Efficiency: Overall, Goodyear faced manufacturing
efficiency challenges in 2009; however, generally accepted methods
of adjusting for production differences indicate a 1 percent
improvement over 2008 levels. Measuring energy use (BTU) per
pound of product, known as energy intensity, shows a 1.5 percent
unadjusted efficiency improvement since 1990.
Manufacturing
BTU Per Pound
(Indexed)
100%
• Latin America was the 2009 leader in production-adjusted
improvement.
95%
• North American Tire achieved these goals:
- Dedicated resources for energy improvement.
90%
- Joined the U.S. Department of Energy (DOE) “Save Energy Now
Leaders” program, agreeing to a 25 percent improvement in energy
intensity over the next 10 years including commitments for both
Goodyear and DOE.
85%
09
20
08
07
20
06
20
20
20
05
80%
- Conducted energy review visits at all major manufacturing plants.
Water Efficiency: As with manufacturing efficiency, water
intensity was challenged in 2009, as this index increased
compared with 2008. Goodyear plants use water primarily
for cooling materials and equipment. Other uses include
steam generation, cleaning and sanitary services, which
continue at every facility regardless of its production status.
The company’s widely employed water conservation and
recycling methods include:
Water Use Per Pound
(Production-adjusted)
100%
90%
80%
70%
• Capturing and returning process water and steam condensate.
60%
• Using cooling towers and other equipment.
50%
Recycling Rate (%)
Europe
U.S.
Japan
Tires
91
89
88
Glass
65
28
90
90 (UK)
99
–
Steel containers
70
65
88
Aluminum cans
52
54
91
PET bottles
46
27
66
Paper/cardboard
67
57
74
Car batteries
33
Historical Recovery Rate
Estimates For ELTs
100
80
60
40
20
08
06
20
04
20
02
20
00
20
98
20
19
96
94
0
19
www.wbcsd.org/templates/TemplateWBCSD5/
layout.asp?type=p&MenuId=MTYwNg&do
Open=1&ClickMenu=LeftMenu
(compared with other goods)
19
End-Of-Life Tires (ELT): Although most of Goodyear’s wasteelimination initiatives are focused on reducing, reusing and
recycling raw materials, the company also looks for better ways
to manage the disposal of finished goods, when a tire reaches
the end of its useful life. Goodyear’s ELT program builds on
long-term efforts that have resulted in an ever-increasing number
of tires being recycled. For example, in 2008, 91 percent of ELTs in
Europe and 88 percent in Japan were used for either energy
recovery or other beneficial purposes. In the U.S. since 2007 that
number now exceeds 89 percent. This rate compares favorably
with the recycling data for other common goods. Goodyear has
programs in place to ensure ELTs from our retail operations are
properly managed. Goodyear also works cooperatively with the
tire industry to develop scrap tire management systems. More
details on industry recovery efforts and ELTs can be found under
“Tire Industry Projects” at www.wbcsd.org, the website of the
World Business Council for Sustainable Development.
ELT Recovery Rate
Percentage Recovery Rate
In 2009, Goodyear’s manufacturing plants reported significant
decreases in water use at facilities in Dalian, China; Lima, Peru;
and Philippsburg, Germany, which continue to build on previous
improvements. We set a zero discharge target for our new plant
in China, which is currently under construction. In addition to
the above methods, advancements such as water-efficient
landscaping, innovative wastewater technologies and additional
water-use reduction methods are being developed.
20
05
20
06
20
07
20
08
20
09
• Cooling with air instead of water in appropriate applications.
Europe (EU27) adjusted to remove exports and retreads
Japan adjusted to remove exports and retreads
U.S. adjusted to remove exports
The São Paulo State
Companies Federation
(FIESP) recently
honored the Brazilian
Association of the Tire
Industry (ANIP) for its scrap
Greenhouse Gases
100%
80%
60%
40%
20%
09
20
08
20
06
07
20
20
05
0%
20
34
tire recycling program. Reciclanip is
an industry-supported nonprofit group
that has achieved the responsible
reuse of 200 million scrap tires. Created
in 1999, the program has a network of
374 locations in 21 states throughout
Brazil to collect used tires. Working
with local councils, Reciclanip
distributed tires to destinations where
they will be recycled and reused. In
addition to the environmental benefits,
the recycling program creates
economic benefits as the tires are used
as source material for other industries
that generate jobs and tax revenue.
Goodyear Brazil has been a member
of ANIP since its founding in 1999
and plays a strong role in the
recycling program.
REACH: With the European Union (EU) introduction of the REACH
(Registration, Evaluation and Authorization of Chemicals) regulation,
the global trend for environmental management is toward greater
assessment of the whole life cycle of chemical substances.
Manufacturers and users have the responsibility to demonstrate safe
chemical use during a phased registration process through 2018.
Goodyear supports the intent of REACH and, through the European
Tyre & Rubber Manufacturers’ Association, is actively working with
raw material suppliers to assist in risk assessments and the timely
registrations for all chemicals used. Independently, Goodyear
pre-registered all chemicals imported into the EU to ensure our
supply chain and manufacturing activities are compliant until
registrations are completed.
Suppliers Partnership for the Environment: Goodyear is leading
the tire industry by joining the Suppliers Partnership for the
Environment – Chemical Issues Management work group. This is a
U.S. Environmental Protection Agency and automotive industry
partnership with the objective of corporate sustainability within the
automotive supply chain. Goodyear’s participation in Phase Two of
the Materials Assessment Strategy will focus on preparation of a
common screening process for assessing the potential health and
environmental effects of chemicals in automobile wear parts.
World Business Council for Sustainable Development:
Goodyear is a leader in the Tire Industry Project of the World Business
Council for Sustainable Development (WBCSD), an industry group
including 11 of the world’s largest tire manufacturers working
together to review potential long-term environmental and health
impacts related to tire use. This work is currently focusing on tire
wear particles and global strategies for dealing with end-of-life tires.
As a CEO-led global association of more than 200 international
companies focusing on business and sustainable development, the
WBCSD is regarded as a catalyst in global policy development,
representing and promoting the role of business in achieving
sustainable development.
Climate Change: Since 2005, Goodyear has reduced its greenhouse
gas emissions by nearly 20 percent. In 2009, a reduction of 13
percent was achieved, and continued efforts in 2010 are expected to
yield a further reduction of 2 percent. Goodyear has been working
diligently for many years on efficient use of raw materials and energy.
As manufacturing efficiency has increased, energy usage has been
reduced, with a related reduction in greenhouse gas emissions.
Goodyear will continue to strive for lower greenhouse gas emissions
through additional energy reductions and changes to renewable
energy sources and more carbon efficient fuels.
35
Goodyear’s Fuel Max Technology for commercial truck tires received
the 2009 Environmental Award from the Luxembourg Business
Federation (FEDIL). The group recognized Fuel Max
Technology as an innovative, practical and cost-efficient tool with
valuable environmentally conscious features. Fuel Max Technology
was specifically developed to achieve improved fuel efficiency,
extended mileage and enhanced braking power. Goodyear’s new
Marathon LHS II and LHD II truck tires are equipped with this
innovative technology, which uses a new compound with high silica
levels, new tread pattern and new carcass structure offering cost
savings and improved fuel efficiency.
36
Some achievements of Environmental Health and
Safety teams around the world in 2009 include:
• In China, Goodyear’s Dalian plant was recognized by
Shanghai General Motors (SGM) in April as an “Excellent
Green Supplier.” The key objectives of SGM’s “Greening
the Supply Chain” project include increasing energy
efficiency, implementing cleaner production practices,
training suppliers in effective resource management
and cultivating a culture of environmental
responsibility. This award is the highest level achievable,
and only eight of SGM’s suppliers were recognized.
• In Germany, the Riesa plant improved its reuse of steam
condensate, resulting in significant savings in water
consumption. Associates also installed a central fueling
station for powered forklift trucks, eliminating the need
to handle multiple containers of gas and saving fuel by
minimizing leaks.
• In Turkey, the Izmit plant installed an ultrafiltration
system to treat incoming water drawn from wells. The
system reduced well water consumption as well as
wastewater discharge. Wastewater is now more
effectively reused at the plant, eliminating the discharge
of four tons per month of this scarce resource. The
Adapazari plant completed a building to store
by-products of its manufacturing process. These
materials can now be reused or recycled more effectively
because they are protected from damage by exposure
to rain or sun, and the potential for leaks into
surrounding soil or water is reduced.
• In Chile, the Santiago plant implemented improved
methods of chemical storage. Once chemicals are
permitted to enter the plant, they are stored in
designated areas that are clearly identified and
equipped with chemical handling, spill management
and fire-fighting equipment. The materials are stored on
pallets, and the entire area is ventilated, covered from
weather, equipped with containment dikes and sealed
with concrete to prevent soil contamination, in case an
unintended spill were to occur.
• In Brazil, the Americana plant developed a neat, orderly
storage system for recyclable rubber, glass, plastics,
metals and paper. The system is one example of the
Latin America region’s initiative to encourage
segregation of waste to drive recycling efforts and
eliminate waste.
• In the United States, the Houston, Texas, chemical plant
took a proactive approach to address emission of
styrene, which has a particularly low odor threshold.
The plant formed a team comprised of representatives
from maintenance, operations, environmental and
management. The team investigated each activity and
took corrective actions, including adding instruments,
making changes in work practices and equipment. As a
result of the plant’s early actions, detections of styrene in
nearby monitoring stations decreased by 90 percent
from early 2008 to late 2008, and this downward trend
continued in 2009.
37
38
Goodyear is building a new
state-of-the-art manufacturing
plant in Pulandian, China, that will
incorporate some of the best ideas and technologies
to reduce our environmental footprint to the lowest
feasible level. The plant will operate in conformance
with Goodyear’s overall objectives for zero disposal off
waste to landfill, zero non-compliances and zero use of
solvents, and will do so from its first day of operation.
• Raw material use at the facility will be governed by the
h
strictest controls applicable to chemical use globally,
adhering to existing requirements brought on by
chemical control legislation, including the European
Union’s REACH requirements. In addition, the use of
aromatic oils will be restricted in accordance with
EU regulations.
• There will be no discharge of treated wastewater from
the factory, and all of it will be reused. Wastewater and
storm water flows will be kept separate, and wastewater
from production areas, air pollution control equipment
and other plant equipment will be treated in oil-water
separators. Sanitary and food preparation wastewater
will be collected and fully treated in a central
wastewater treatment plant that will prepare treated
wastewater for reuse in the plant or by outside users.
• Air emissions will be controlled to the maximum extent
possible. Process emissions will be treated using scrubbers
and dry filters to meet strict emission standards set by
Chinese regulations. In addition, the plant will be quiet
with low-noise equipment and product flow layouts
provided, as well as soundproofing as required to meet
low-noise standards.
• Installation of new equipment will allow the plant to
generate minimal process waste, all of which will be
separated and stored properly to encourage reuse of
valuable components. Competent, licensed vendors will
be engaged to manage unavoidable waste for
maximum benefit to the environment and for those
who would use the materials to make useful products.
• Energy-saving lighting equipment will be used
throughout the plant. This includes a system to capture
sunlight and direct it through tubes to provide uniform
light for workspaces, which, along with lighting control
units, will limit the plant’s electrical load during daylight
hours. The plant also will use Light Emitting Diode (LED)
systems using less power than standard fixtures and
reducing waste. LED task lighting will be deployed in
offices and factory areas. To produce energy for use
throughout the facility, photovoltaic cells will be
installed on the plant’s roof, and stand-alone solarpowered outdoor lights will be placed on the grounds
of the plant.
• Steam generated during the tire-curing process will be
captured using heat exchangers that will pass the
thermal energy from spent steam into areas requiring
heat for hot water or office heating units.
• Ice storage systems for chilled water will be used for
air conditioning, providing a cost-effective, reliable
approach for cooling office and factory areas. Ice
storage provides a steady source of low-temperature
fluids for process-cooling applications. These systems
lower energy consumption and reduce greenhouse gas
emissions. Chillers produce ice for storage at night, and
during the day they chill water for the air conditioning
system. Their output is augmented by water circulating
through the melting ice, so the plant can use smaller,
more efficient chillers.
39
Support for
communities
Volunteering and outreach are vital elements of Goodyear’s
community involvement efforts, and we have a long-standing
tradition of philanthropic initiatives in the communities where
we have operations. Our corporate giving is focused on the
40
areas of safety, economic development, arts, education and
health services.
Goodyear’s aerial ambassadors – our famous blimp
fleet – routinely display messages supporting
charitable and community organizations. In the
United States, the Ohio-based Spirit of Goodyear,
the California-based Spirit of America and the
Florida-based Spirit of Innovation take time from
their marketing and sports programming to
participate in messaging and fund-raising activities as
they travel across the country. Donors are willing to
give handsomely to charities for the once-in-a-lifetime
opportunity to ride on the company’s famous airships.
Goodyear’s blimp the Navigator began flying over
China in 2006 and serves as the company’s safety
ambassador, supporting a tire maintenance and
road safety campaign to raise awareness about
these issues.
For more information about our corporate giving
programs and blimp fleet, visit the following
webpages at www.goodyear.com.
www.goodyear.com/corporate/about/
about_community.html
www.goodyearblimp.com/
In addition to our corporate efforts, Goodyear
associates volunteer individually and as groups to
offer their time and resources to an endless list of
programs supporting education, safety, communities
and disaster relief. Many Goodyear associates also
serve on nonprofit trustee boards and committees to
offer professional expertise and guidance.
Support for education
With Goodyear’s reliance on industry-leading research,
associates recognize the need for preparing the next
generation of innovative thinkers and are especially
dedicated when it comes to supporting education.
Associates tutor students of all ages to help them
improve their skills, expand their horizons and reach
their goals.
Goodyear is a partner to Junior Achievement (JA)
programs around the world, working to teach young
people the fundamental skills they will need to create
a brighter future. Associates offer their time
volunteering as teachers and raising money to
support JA programs. In 2009, Shanghai associates
taught the children of Chinese migrant workers the
importance of imports and exports in a series of
classes. In the United States, Topeka associates raised
$15,000 for JA programs, and volunteers taught more
than 30 classes in area schools.
Job training was the focus of a program in Venezuela
for young adults with disabilities. The “Casa de Todos”
Center, a learning and developmental foundation,
graduated its second class of students from its
automotive technology program. The young people
learned tire mounting, balancing and vehicle
alignment skills, and gained on-the-job experience at
Goodyear retail and dealer locations. Supported by
Goodyear Venezuela, the program is designed to raise
the standard of living for people with special needs.
41
Associates at Goodyear’s plant in Danville, Virginia,
held their annual golf tournament to raise money for
local school districts. The tournament has donated
more than $235,000 since its beginning 18 years ago
to fund grant requests for programs to supplement
classroom activities. The 2009 proceeds will be used
for a high school robotics team, portable planetarium,
health-and-wellness garden, leadership program,
driver education tool kit and more.
Associates at the Dalian, China plant provided
much-needed support to a primary school for 200
underprivileged children in Pulandian, site of Goodyear’s
newest manufacturing plant in northeastern China.
Associates raised funds and donated their time to
install heating equipment in classrooms and purchase
supplies for the school’s students.
Goodyear associates
welcomed students from
Akron’s East High School to
corporate headquarters in July 2009. The students
are participating in Destination College, a program
sponsored by Akron Public Schools, the University of
Akron and Summit Education Initiative. The program
matches senior students with a mentor to help them
through the college application process. Students
chosen for the program must demonstrate high
academic potential. The visit to Goodyear
headquarters was the first step in a months-long
process of guiding the students through taking
college entrance exams, filling out college
applications, preparing essays and pursuing
scholarships. “We are very excited to help you get
into college, and we hope this visit shows you how a
college degree can help you achieve the life you
want,” said Faith Stewart, Goodyear’s director of
community affairs.
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Support for safety
In addition to tire maintenance and road safety
education efforts, Goodyear and our associates
donate tires, services, time and funding for emergency
and safety programs. Goodyear has long-standing
ties throughout the world with safety and rescue
organizations and works with civic and automotive
organizations to support transportation and
promote safety.
Goodyear’s Akron-area company-owned stores and
some independently operated dealers distributed free
child booster seats to families with young children in
cooperation with the Safe Kids Coalition of Summit
County and Akron Children’s Hospital. In October
2009, an Ohio law went into effect requiring children
ages 4 to 7 and shorter than 4'9" to be seated in the
back seat of a car in a federally approved booster seat.
The giveaway helped create awareness for the new
law and provided booster seats for parents who might
not be able to afford them. Goodyear store
technicians also checked tire pressure on cars and
handed out child safety information.
In the United Kingdom, Goodyear Dunlop funded a
training program for the Royal National Lifeboat
Institution’s (RNLI) Flood Rescue Team. At its annual
conference, teams practiced life-saving skills, including
4x4 driver training, which is essential to getting rescue
teams around blocked roads and on the scene. Hugh
Fogerty, head of RNLI Fleet Operations, said, “This
specialist training was invaluable, and feedback from
the team has been superb. We depend on donations
from organizations such as Goodyear to fund
specialist training; it is absolutely essential and ensures
that our volunteers can go on saving lives.”
To keep charitable organizations on the road,
Goodyear South Africa donated Wrangler AT/SA tires
to the Leopard Conservation Project. The donations
will keep the group’s vehicles running through the
tough conditions they encounter protecting leopards
from poaching, poisoning, trapping and over-hunting
throughout southern Africa. Goodyear South Africa
also provided tires to the Port Elizabeth Meals on
Wheels program, which delivers daily meals to poor,
disabled and elderly residents. In Kranj, Slovenia,
Goodyear’s Sava tire plant has a long-term relationship
with the community’s emergency fire and rescue
units. The plant regularly supplies tires for rescue
vehicles, ensuring they are well equipped while
traveling, often at high speed, to the scene of
emergencies and allowing the crews to purchase
other important safety equipment with their funds.
Goodyear’s Highway Hero initiative
continues to recognize truck drivers
around the world who embody the ideals of
selflessness and courage. The program started honoring
road and highway safety in the United States in 1983 and has
expanded to other regions. It acknowledges the often
unnoticed, life-saving rescues and roadside assistance
provided by professional and private drivers as they
encounter motorists in need during the course of
performing their daily jobs.
• In North America, trucking-industry journalists select
nominees from among a group of professional truck
drivers. One driver annually receives the title of
Goodyear Highway Hero. The winner receives a cash
prize and a specially designed Goodyear Highway
Hero ring.
• In the Philippines, the Bayani ng Kalsada (BNK) program
launched its fourth nationwide search for Filipino drivers.
The Philippine version of the program relies on a search
committee to seek out road heroes, and consumers are
also encouraged to submit nominations at Goodyear
dealers and retail outlets across the country. The BNK
program honors five winners, one each from four
regions and an overall champion.
• Goodyear Vietnam launched its third annual Highway
Hero search last year. The program features a
nationwide Highway Hero radio program. The
broadcast features listener-submitted heroic deeds
and honors Vietnam’s professional drivers.
• Goodyear South Africa launched its first Highway Hero
search in 2009 to honor professional truck and bus
drivers. Nominations are tallied and judged every three
months. Finalists from each quarter receive media
recognition and go on to the final award ceremony.
The first winner will receive a trophy, cash prize
and a trip to Goodyear’s Innovation Center in
Colmar-Berg, Luxembourg.
• In New Zealand, the Beaurepaires Highway Hero Award
is sponsored by Goodyear’s network of retail outlets. The
award is open to any professional truck, bus or coach
driver for an act of bravery, heroism or humanity. The
2009 winner received a cash prize and trophy.
• In Germany, Goodyear, in conjunction with the
German Automobilclub Avd, German Federal Ministry
of Transport and other partners, names a Highway
Hero each month to recognize people who act heroically
on the road. An overall winner is chosen at the annual
“Highway Hero of the Year” event, where the winner
receives several prizes.
43
Support for community
Given the global nature of Goodyear’s workforce, many of the
company’s outreach programs are directed regionally. Goodyear
cooperates with local organizations and governments to offer
support for a variety of programs targeting the needs of the people
and communities in the areas where employees live and work.
Associates support many different programs, which answer needs as
diverse as the communities they serve.
44
The South African government has introduced a Broad-Based Black
Economic Empowerment (B-BBEE) policy, which is aimed at
empowering previously disadvantaged black people and through
this realizing the country’s full economic potential. The policy
incorporates a code of good practice against which the B-BBEE
initiatives of business are measured. Goodyear South Africa (Pty) Ltd
currently leads the local tire industry with a B-BBEE score that is
ahead of those of its competitors. Goodyear South Africa also
received a Diamond Arrow Award, and Hi-Q, its franchise dealer
network, received a Silver Arrow Award based on the results of an
annual survey of business groups performed by the Professional
Management Review of Africa. The awards recognize regional
organizations for making significant contributions to economic
growth and development in their sectors in the Eastern Cape
Province in 2009.
At the 2009 World Economic Forum on East Asia, held in Seoul,
South Korea, Goodyear Asia Pacific President Pierre Cohade
participated in a panel discussion on “Shaping the New Values of
Capitalism.” The forum attracted some of the world’s most respected
leaders — from heads of government to top executives — to discuss
the future of global, regional and industry agendas and the
importance of corporate social responsibility initiatives.
Goodyear Venezuela has been working with non-governmental
organizations and other groups to support the indigenous Uruyen
communities in Bolivar state to responsibly promote the culture of
the Pemones Indians who live in the Amazon region. In addition to
helping preserve the area’s native culture, associates provided
health and wellness materials to help sustain the people of these
indigenous communities, and a new community center, built in the
traditional style, was recently opened.
Goodyear facilities around the United States continued their strong
support for the United Way. With U.S. unemployment rates rising
throughout 2009, many new people turned to United Way agencies
for help. Contributions to fund-raising campaigns help take care of
basic emergency needs for food and shelter during tough economic times but are also directed to longer-term
commitments that strengthen communities, such as education, training and health programs. Corporate
headquarters’ associates responded to the rising need with increased donations. Goodyear donated more than
$1.3 million to the United Way of Summit County in 2009 and continued the company’s long-standing role as
the area’s top corporate donor. In Kansas, Goodyear Topeka associates held fund-raising events throughout the
year and raised more than $184,000 — the second highest total in plant history — while associates at the plant
in Lawton, Oklahoma raised a record $692,696. Combined with previous contributions, Lawton associates have
contributed more than $9 million to their local United Way during the plant’s 30-year history. Agency tours are
one of the ways associates learn about the direct impact their donations have and why giving is so important.
Associates are able to take time during the workday to visit United Way agencies to see first-hand the services
provided by a wide range of programs for people at all stages of life.
To help improve the environment around Mexico City, Goodyear Mexico associates dedicated a week-long
program to environmental conservation. Events included focusing on how to improve the planet through
water conservation, recycling and natural resource optimization. Associates capped the week’s activities with a
trip to the Villas del Carbon forest, where they planted 280 trees.
Also in Latin America, Goodyear Brazil associates worked with community leaders on multiple health and
wellness programs. Associates prepared training materials and taught young people and adults about the
harmful effects of drug abuse. Another program regularly brings eye and dental exams to Brazilian truck drivers
through three-day traveling clinics intended to prevent disease and encourage regular check-ups.
45
Goodyear South Africa appointed
Nomkhita Mona, chief executive officer of the
Uitenhage Despatch Development
Initiative (UDDI), as a non-executive
member to its board in 2009. Her goal
is to set the industry benchmark in the
areas of environmental sustainability,
corporate governance, Black Economic
Empowerment and corporate social
investment. Mona has been recognized
in government and corporate circles
for her visionary leadership in a
number of high-profile positions in the
private and public sector. She believes
thriving companies should adopt a four-fold approach that focuses
not just on financial success but also on environmental and social
issues and the development of its people. “As a board member,
I know I will be learning as much as I will be contributing – but I’m
determined to make a difference.”
Support for disaster relief
When disasters strike, Goodyear associates mobilize
quickly to organize relief efforts and support for people
affected by these unexpected incidents. In 2009,
associates in Goodyear’s Asia Pacific region provided
funds and supplies to help their communities respond
to fires, flooding and earthquakes.
Goodyear Australia associates held a variety of fundraisers in response to the devastating bushfires that
swept across that country in February. Judith Swales,
managing director and CEO of Goodyear & Dunlop
Tyres, Australia and New Zealand, presented a check for
$28,259.30 (AUD $) to the 2009 Red Cross Victorian
Bushfire Appeal. The fires burned across the state during
extreme weather conditions and resulted in Australia’s
highest-ever loss of life from a bushfire. Associates
donated portions of their salaries and held bake sales,
raffles and casual dress days to support the people and
animals affected by the disaster.
46
On the one-year anniversary
of the earthquake that hit China’s Sichuan
province in May
2008, UNICEF
recognized the
contributions of
money and
supplies
provided by
Goodyear and
our associates in
response to the disaster. UNICEF Representative to
China Dr. Yin Yin Nwe presented a certificate of
appreciation to Goodyear Asia Pacific President Pierre
Cohade at a ceremony in Beijing. Supported by funds
from government and corporate donors, including
Goodyear, UNICEF was able to deliver more than
$8 million in emergency relief in the first month
following the earthquake. “I’m deeply touched and
extremely proud of the generosity and compassion
demonstrated by our associates,” Cohade said. “In the
face of such devastating tragedies, we continue to
demonstrate solidarity by spearheading initiatives
that help to improve the lives of those in our
surrounding communities.”
When typhoons brought devastating flooding to the
Philippines in September, the Goodyear Philippines’
WIL team immediately mobilized to collect clothing
and other goods for evacuation centers in Las Piñas. In
addition, associates collected individual and corporate
contributions to aid the associates whose homes and
belongings were destroyed. Goodyear and our regional
dealer network also responded with funds to support
dealers in the flooded area while their shops were
closed for repairs.
Goodyear Indonesia associates, distributors and auto care
centers took immediate action when a 7.6-magnitude
earthquake struck Padang, Indonesia, on Sept. 30.
Associates mobilized to aid the people of West Sumatra
with a donation of RP 144,600,000 (US $15,375) that was
distributed to groups in the most seriously affected
areas. The West Sumatra natural disaster mitigation task
force put the death toll from the earthquake and
subsequent landslides at more than 1,100, with severe
damage reported to more than 70,000 houses, schools,
businesses and markets.
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