Viral Video: All Aboard the Concert Train with Joe King

Viral Video: All Aboard the Concert Train with Joe King
RTD collaborated with Denver radio station KBCO to host a rock concert with Joe King of The Fray aboard
RTD’s new West Rail Line. The unique event was recorded and heavily promoted and spread virally.
KBCO homepage takeover to promote contest
RTD-Denver.com
website promotion
of promotional video
Snapshots
from
the concert

Similar documents